How Can PLG Work Alongside an Inbound Strategy? w/ Jorge Soto
Pipe Dream | A B2B Marketing Podcast · Jason Bradwell
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Show Notes
In this episode, I sit down with Jorge L Soto, Head of Content & Community at Reprise.
We dived into a marketing discipline I'm the least familiar with but most eager to learn - product-led growth. Jorge went back to the basics to explain the core components of a PLG strategy, how it can complement more traditional inbound/outbound marketing efforts, and why marketers should get cosy with their product teams to have the best chance of success.
This episode is a must-listen for B2B professionals who want a 101 on product-led growth.
You can follow Jorge here.
Thanks to my friends at Chili Piper for sponsoring this episode. Any company that helps B2B marketers capture more of the 60% of leads that never convert is one to keep an eye on.
Check out their website here.
** This episode is sponsored by Chili Piper. **
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