How to Set Creative (and Achievable) Goals
Pipe Dream | A B2B Marketing Podcast · Jason Bradwell
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Show Notes
Flying solo this episode.
I talk about the antidote to curing marketing departments that are risk-averse, creatively stunted and ill-equipped to handle evolving B2B buyer behaviours - more creative goal setting.
This episode is a must-listen if you're obsessed with generating demand for your company tomorrow, not just capturing what exists today.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
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Head over here: linkedin.com/in/jasonbradwell/
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