How to Convince the First Members to Join Your B2B Community w/ Tom Bangay
Pipe Dream | A B2B Marketing Podcast · Jason Bradwell
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Show Notes
In this episode, I sit down Tom Bangay, Director of Content at Juro, the contract automation platform.
We talk about:
- His step-by-step strategy in building a niche B2B community for legal teams
- How he convinced the first members to join - and persuaded them to stay
- Why banning his sales team from the community was a great decision
This episode is a must-listen for any marketers looking for an actionable strategy to get a niche B2B community started (and showing results) quickly.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Tom here...
…and here's the article Tom wrote that inspired this episode.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
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