How to Rebrand a 190-Year-Old Company w/ Sophie Hill
Pipe Dream | A B2B Marketing Podcast · Sophie Hill
Audio is streamed directly from the publisher (chrt.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode, I sit down with Sophie Hill, Marketing Executive at Rothley and recent inductee into The Drum Future 50.
We dived into her work in transforming the manufacturer of metal tubes into a brand that can stand toe-to-toe with any consumer brand when it comes to digital and design.
Sophie walks me through her first week on the job when she was thrown into a rebranding project, how Rothley is adapting its approach to meet a younger demographic and how to leverage almost two centuries of brand history.
This episode is a must-listen for marketers who work in a 'boring' industry and need a reason to believe its marketing can be different.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Sophie here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.
Head over here: calendly.com/jasonbradwell/30-minute-consultation-call