How to Build a Lead Scoring System in Hubspot w/ Ali Schwanke
Pipe Dream | A B2B Marketing Podcast · B2B Better
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Show Notes
In this episode, I sit down with Ali Schwanke, Founder and CEO of Simple Strat, a growth marketing agency.
We talk about:
- Hubspot and why it - or a platform like it - is a MUST for early stage marketing teams
- The disadvantages of using a 'Frankenstein's monster' technology stack
- Building an air-tight lead scoring system that'll help you measure channel ROI
This episode is a must-listen for any marketers struggling with proving their value to a predominantly sales-led organisation OR looking for advice on how to sell-in Hubspot to a sceptical leadership team.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Ali here: @alischwanke
Or watch her Hubspot Hacks series here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.
Head over here: calendly.com/jasonbradwell/30-minute-consultation-call