How to Scale a B2B Community for Finance Leaders w/ Dominique Farrar
Pipe Dream | A B2B Marketing Podcast · Dominique Farrar
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Show Notes
In this episode, I sit down with Dominique Farrar, Head of Community and Communications at Spendesk.
We talk about:
- Building CFO Connect, a community for modern finance leaders, from scratch
- Ingredients needed to build and scale a successful online community
- And why the concept of community can be a HUGE competitive advantage in B2B
This episode is a must-listen for any marketers thinking about building a bespoke community for their buyers and wondering where to start.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Dominique here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.
Head over here: calendly.com/jasonbradwell/30-minute-consultation-call