How to Build a B2B Communications Strategy in Under 100 Days w/ Michelle Garrett
Pipe Dream | A B2B Marketing Podcast · Michelle Garrett
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Show Notes
In this episode, I sit down with Michelle Garrett, Public Relations Consultant and Writer.
We talk about:
- Should B2B start-ups pay for PR in the early days?
- What the first 100 days of building a communications strategy should look like
- The difference between a 'trade story' and a 'New York Times' story
Michelle also shares some amazing insights the difference between reactive and proactive PR PLUS whether there's such a thing as a quick media win.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Michelle here: @PRisUS
And I highly recommend checking out her Twitter chats - #FreelanceChat and #CommProsChat
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.
Head over here: calendly.com/jasonbradwell/30-minute-consultation-call