Pipe Dream | A B2B Marketing Podcast

Ask any CEO or Commercial Manager of a B2B organization the #1 objective for their marketing department and chances are the response will be "leads".In this episode, I recount the tale of a fun piece of content I worked on that ended up netting 800 unique downloads and scoring 27 pieces of coverage in the trade media.I run through the exact process of what we pulled together; how it was distributed to our clients and the press; the tools we used that saved hours of work; and some key learnings on what I'd do differently next time. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Copy is the lifeblood of effective communication. But getting it right isn't easy. It can be daunting to sit down in front of a blank page and write something that compels a reader to take action. And that's what we focus on in episode one of B2B Better. I'm joined by Hermione Wright, Senior Writer and Founder, who has worked with everyone from Adobe to Siemens to Envato, to dive into how organizations can breathe life into their marketing copy, develop a consistent tone of voice, and sell this across the business as a point of differentiation. This is real advice for the everyday B2B marketer who wants to be better. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call