How to Use Instagram to Promote People and Culture w/ Nicole Tabak
Pipe Dream | A B2B Marketing Podcast · Jason Bradwell
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Show Notes
In this episode, I sit down with Nicole Tabak, Marketing Communications and Social Media Specialist, to talk how Instagram can be used to highlight the reasons why a B2B business is worth paying attention to - by customers, potential recruits and even your own employees. We dig into the four different types of Instagram content and some ideas on how you can use them, how to promote culture when there's no one is in the office AND a fool-proof way to collect user-generated content.
We also settle that divisive debate on whether to Canva or not to Canva.
This is real advice for the everyday B2B marketer who wants to be better.
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