Marketing Over Coffee

In this Marketing Over Coffee: In this episode learn about transitioning to Google Analytics 4, the Metaverse , Fortnite and more! Direct Link to File Brought to you by our sponsors:Terminus and BetterHelp GA3 End of Life June 2023 - Getting ready for Google Analytics 4 Having GA feed the raw data to Big Query with GA4 7:54 - Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Marketing Automation Vendor Opportunity What Martech does the Fortune 1000+ use? When will your company join the metaverse? 15:07 - This episode is sponsored by BetterHelp – Start living a happier life today. As a listener, you'll get 10% off your first month by visiting our sponsor at BetterHelp. Join over 1 million people who have taken charge of their mental health. Fortnite donating over $30M to Ukraine Starlink Prices go up, should I still get it? Agorapulse Social Media ROI Training (Get it while it's still free! Save $495!) Google Search Console Class Watch the GA 4 Upgrade for the MoC site! The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about Language Market Fit with Matt Lerner Direct Link to File Brought to you by our sponsors: BlueShift and LinkedIn PayPal, 500 Startups with Dave McClure Having more impact in the startup environment 5:21 - 6:22 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Getting the language right is key - messaging and positioning Going beyond Traction - language beats channel When 90% of the success comes from 10% of the effort 15:51 - 17:06 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Learn more at Startup Core Strentghs A startup isn't a small version of a big company 23:00 Our Idea is Inevitable Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about TikTok Influencers, Synthetic Data, Amazon AMP and more! Direct Link to File Brought to you by our sponsors: BlueShift and BetterHelp Trust Insights Report on TikTok and Topic Alignment Synthetic Data 6:59 - 8:04 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Twitter Shops Beta Amazon AMP Beta 16:29 - 17:55 This episode is sponsored by BetterHelp - Start living a happier life today. As a listener, you'll get 10% off your first month by visiting our sponsor at BetterHelp. Join over 1 million people who have taken charge of their mental health. Patronage vs Downloads M1 Ultra, New iPhone SE, Mac Studio- again with the $1600 monitor Darth Maul on Obi Wan Kenobi?, West Side Story, James Gunn and Peacemaker Agorapulse Social Media ROI Course The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about data visualization as product, Design to Act, and more! Direct Link to File Brought to you by our sponsors: BlueShift and BetterHelp Learn more from Lee Feinberg Talking tactics for visualizing data and data literacy Design to Act, and thinking about the problem as a product The three phases of Activation Tableau 8:24 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc The Analytics Story Why the data is not all that important 14:15 Start living a happier life today. As a listener, you'll get 10% off your first month by visiting our sponsor at BetterHelp. Join over 1 million people who have taken charge of their mental health. What does success look like? Getting management buy-in from leadership Getting to the Why? How has the process been changed by Covid? eBook on Using Questions to Create Engagement Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about a war unlike anything previous, the great resignation, YMYL, and more! Direct Link to File Brought to you by our sponsors: BlueShift and LinkedIn Ukraine - short and long term impacts? Updates @defencehq National Bank of Ukraine War Fund, Jose Andres World Central Kitchen 7:36 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Impact of the Great Resignation 12:11 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! TikTok now 10 minutes Joe Pulizzi's Tilt Discord Google Calls them YMYL Pages - Check the Search Quality Ratings Guidelines when they come out Raspberry Pi temperature sensor CenterCam Giveway, Anker Cam fail - John jinxed it Apple Announcement Next Week - Salesforce Safety Cloud Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about Team Earth, URL Inspection, Downvotes and more! Direct Link to File Brought to you by our sponsors: BlueShift and LinkedIn Superb Owl - Coinbase QR code crashed the App $6.5M for 30 second spot McConaughey - Team Earth Google URL Inspection API 6:28 - 7:34 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc YouTube doubling down on Shorts in 2022 including a "reply with short" - Everyone's gunning for TikTok Downvotes on Twitter Digging into Patents 16:40 - 17:58 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Chris is big on the Metaverse Snapchat introduces mid-roll ads for snap stories Google Ads API 10 - AdWords API will be deprecated on April 27 PlexiCam MarketingProfs B2B coming up in Boston! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode Sangram Vajre talks about his new book Move Direct Link to File Brought to you by our sponsors: BlueShift and Better Help Move: The Four Question Go To Market Framework Go To Market - The most used and abused term in business The 5 Areas where Companies Fail in Go To Market 8:55 - 9:53 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc TheMoveBook.com download the free assessment Problem/Market Fit, Product/Market Fit, Platform/Market Fit Don't let the bad customers make you miss the train 15:31 - 16:39 Better Help: Start living a happier life today. As a listener, you'll get 10% off your first month by visiting our sponsor at Better Help. Join over 1 million people who have taken charge of their mental health. Going through the Five Valleys of Death Growing through Mergers and Acquisition DM Sangram to get a signed copy! The killer ability is getting your customers to be able to DO something Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about AR for Shopping, Automated Moderation, Chubby Buttons and more! Direct Link to File Brought to you by our sponsors: BlueShift and Better Help Pinterest AR New Language Generation - GPT Neo X 20B 7:09 - 8:01 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Google Local Service Ads, How Reviews on Google Maps Work Any gains in automated moderation? Scott Galloway on Web3 "No country has as great a wealth disparity as Bitcoin" 16:27 - 17:35 Better Help: Start living a happier life today. As a listener, you'll get 10% off your first month by visiting our sponsor at Better Help. Join over 1 million people who have taken charge of their mental health. Wordpress 5.9 - In general, less coding Chubby Buttons Apple Watch and Apple Maps - Walking in Cities Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode the Founder and CEO of Plannuh Direct Link to File Brought to you by our sponsors: BlueShift and LinkedIn Peter's book: The Next CMO Tieing Finance, Budget and CRM together for results Starting at Nuance Stealing the big idea from Mint for Marketing Operations Building first version then taking VC - Glasswing and Gradient Ventures 7:34 - 8:37 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Starting with the book 16:02 The Most Successful Marketers... Budget owners vs. Spenders Visibility, Agility, and Improving ROI 17:34 - 18:52 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Making the switch to more strategic Virtual has gone through a step change Slack, Hubspot, Zoom, and Google Suite, the new standard virtual stack. You can find Peter on LinkedIn Raising a mug for Rich Baker Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this episode learn about AI for Worrdle, Microsoft Gaming, Organic Social and more! Direct Link to File Brought to you by our sponsors: BlueShift and Terminus Winning at Wordle Microsoft $68.7B for Activision Blizzard 7:09 - 8:06 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc When does social organic work? Relevant topics, Newsjacking, and great content 17:06 - 17:46 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Why marketing messages get less bold the larger the organization gets 101 GDPR Complaints DuckDuckGo passes 100B searches MarketingProfs GA4 Course coming soon Going from teleprompter to center cam Rode Mics Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about using music in your strategy and tactics with Cannes Lion Award Winner Samantha Parvin! Direct Link to File Brought to you by our sponsors: BlueShift and Terminus Starting at Doppler Studios Global Music Consultant at Coca-Cola Why a Brand is Better than a Record Label Corona, GMC, Maker's Mark Define your brand's point of view 6:46 - 7:47 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Smart Guide Omnichannel Campaigns to MoC Listeners for free at blueshift.com/moc Document what music means to your brand Having music in every creative brief Clear responsibility on music 13:26 - 14:05 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. License big known songs or do orginial compositions? Flexibility in working with composers on agreement types 2x Cannes Winning Save the Children Survivor campaign Find her at SamParvin.com or on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about TikTok for Music, Talk Radio, The New Newsletter, and more! Direct Link to File Brought to you by our sponsors: BlueShift and Terminus 12 Days of Data TikTok - It's about the music!! 6:06 - 7:06 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Tom Webster's I Hear Things on Talk Radio Zoom adding functions for when live returns 12:19 - 13:09 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. New Email Provider - Who should we use? Apple Maps if you're looking for an alternative Niantic Planet-Scale AR Alliance (Overbeast with Verizon delivering console gaming quality via 5G?) John - Projector overtakes the TV Chris likes the Aftershokz for running New DJI Mics Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about email analysis, the GOOD Framework, New Gear, and more! Direct Link to File Brought to you by our sponsors: BlueShift and Terminus RFM Analysis of Email Why most email campaigns are only 25-50% effective 6:48 - 7:48 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Trust Insights Livestream on Email Hygiene Annual goals with the GOOD framework from Quantum Workplace on the personal side including: Relationships, Finances, Spiritual Life, Health, Self Expression My Mindmap Join the Analytics for Marketers Slack Group! Meta no longer allowing targeting of these classes 14:07 - 14:47 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Thinking of where you are in the funnel for display ads Chris on the Adobe Workflow (Premiere, Audition, Photoshop) John takes all the phones on the family plan to a new carrier New Mic for Chris from Anker Aftershokz with boom mic Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode Trust Insights CEO Katie Robbert joins us for the year end wrap up! Direct Link to File Brought to you by our sponsors: UserTesting and Terminus Pandemic The Great Resignation Refusal to go remote The global supply chain 7:38 - 8:45 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. For a free trial, visit usertesting.com/coffee Chris' first NFT GPT3 is the big winner Rebranding of Trust Insights The Maturation of Influencer Marketing from Upfluence 4 Disciplines of Execution from Blueshift Incrementality Tamsen Webster and the Red Thread Amber Bogie on ABM Kate Burnett on Neurodiversity Kevin Gleason from Leatherman 17:40 - 18:30 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Fails!! Better.com Zoom Award Clubhouse Hype Cycle CEOS IN SPACE Rise of the Chief Misinterpetation Officer Facebook QR Codes dead again John, Brian and Jennifer! Stay agile! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode founder Michael Friedman of MeetVirtually talks about making remarkable events and more! Direct Link to File Brought to you by our sponsors: UserTesting and Terminus Going to Broadway Bringing in the Schuyler Sisters 7:07 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. For a free trial, visit usertesting.com/coffee Booze and Food Overcoming VEA - Virtual Event Awkwardness 14:03 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. All Charcuterie All The Time What to budget? ILEA - Live Events Assoc., MPI The Spectacular Fail MeetVirtually VR Tours for 2022 Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about The 12 Days of Data, Google Discover, and more! Direct Link to File Brought to you by our sponsors: UserTesting and LinkedIn Black Friday weekend down but holiday season up? Cyber Week may be giving way to Cyber Month 12 Days of Data 6:28 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. For a free trial, visit usertesting.com/coffee "Emotional Titles" for Google Discover - and all about the images - Great Primer from Wordstream Twitter - We step up, Dorsey steps down The Marketing Over Coffee Token!! Who's got the blockchain for your NFT? 17:36 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Link Building Article Jumping up to heavy iron M1 Year End Wrap Up Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about Responsive Search Ads, TikTok, AMP and more! Direct Link to File Brought to you by our sponsors: UserTesting and LinkedIn Nvidia Gaugin 2, letting the computer draw based on your text TikTok - on track for 1.5 Billion Users 6:33 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. For a free trial, visit usertesting.com/coffee Responsive Search Ads will be the standard and are too complicated to do as a one off + Smart Bidding, Broad Match Insider - Cities are not dead but Suburbs and Rural are also hot 14:32 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Talking about The Great Resignation LimitlessPossibility.com Twitter Blue Turning AMP off - LinkedIn and Twitter no longer prioritizing AMP John can't live without The Wirecutter Quantum Computing Update - October 2019 54 superconducting quantum bits (qubits) New Macs! New Phones! .... maybe 12 Days of Data coming soon! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode Nancy Chen of Zumper talks about building unique customer experiences! Direct Link to File Brought to you by our sponsors: UserTesting and Terminus Starting with Email, and over to Postmates Building automated customized outgoing engagement email for the Zumper Real Estate Rental Platform 5:25 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. For a free trial, visit usertesting.com/coffee What KPIs are used to measure it? Growth team driving conversions and Marketing team on branding and awareness Automating both channel and send time for optimum results More relevant content with triggered campaigns sending machine learning generated copy 13:50 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Using the generated data to drive the content strategy How's Covid affected the rental market? EatsWithNC - a Yelp Elite on Instagram Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

How to Get More in the Funnel In this Marketing Over Coffee: In this episode Mike Farrell of Green Leads talks about outsourcing and enhancing with SDRs for Leads, Meetings, Content and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Using a Lead Gen and Appointment Generation service Also for content agencies so they can promote what they create 5:28 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. For a free trial, visit usertesting.com/coffee Appointment setting to get more to the middle of funnel Outsourcing the SDR Creating the crisp messaging you need for an SDR 12:35 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help you r brand at https://get.upfluence.com/moc. Larger orgs using on demand SDRs to meet quarterly goals Covering the globe Using an intent data platform to surface individuals that are shopping Marketers can get resources from Dreamforce and AAISP, Demand Generation Report, B2B Sales and Marketing Exchange Learn more about them at Green Leads or catch up with Mike on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about Drag Race, Planners, Gifts, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Yahoo Leaves China The Chinese government has also made numerous other platforms, including Facebook, Google, Instagram, Twitch, Twitter, Pinterest, Reddit and YouTube, unavailable to its domestic users. The Drag Race: B2B - last budget, B2C Holiday press - go to the weekly newsletter 10:23 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. For a free trial, visit usertesting.com/coffee The Planners: 2022 Budget and subscriptions Why budgeting is broken 17:36 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help you r brand at https://get.upfluence.com/moc. Bearing Gifts: Saying Happy Holidays - Buy Local if logistics are going to crush you Dogs of War Love Hard on Netflix Chris' Apple Watch 7 arrives! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

SEO in Terms of Needs Met In this Marketing Over Coffee: In this episode learn about new search quality guidelines, E-A-T, inferred email quality, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Search Quality Evaluator Guidelines - Quality vs. Needs Met Search Engine Journal on E-A-T and Getting IT to Understand SEO? 7:05 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. For a free trial, visit usertesting.com/coffee How Marketing should sell SEO to the IT department. Or should they? SEO Platforms DocuSign coming to Slack (vs. Adobe Sign, SignRequest, Qwilr, HelloSign (Dropbox)) 15:03 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help you r brand at https://get.upfluence.com/moc. Inferred Email Quality Read any good marketing books? Gear watch - I gave up on my teleprompter switched to PlexiCam, my Home Theater Talking Machine Learning Marketing Tactics at the Sales and Marketing Roundtable Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode Vivien Garnes, Co-Founder and CEO of Upfluence talks about best practices and the future of influencer marketing! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence School vs. Entrepreneur only Starting with Four Years of Bootstrap Why tailwinds for influencer marketing have been so strong the past three years 8:10 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. For a free trial, visit usertesting.com/coffee The best way to start your influencer marketing programs Bringing influencer marketing into the outside (offline) world Which channels are delivering the best results? The phemonenon of new platforms exploding and old one dying Unlike the blogging era, creators can easily hop channels Two constants: Automation and the transition of social to commerce With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc Vivien is on LinkedIn and Twitter Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about the New Event Landscape, Incrementality, Vanity Metrics, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Antigen testing for Events MarketingProfs B2B and INBOUND - Spike Lee interview 9:14 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. For a free trial, visit usertesting.com/coffee Vanity metrics rant 17:40 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. LinkedIn ads beating out Twitter 4:1 Marc Benioff tees off on Facebook Is viral marketing dead? UTM Processing Order Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode Roberta Matuson on her new book "Can We Talk?", and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Roberta's 6th book, Can We Talk? Seven Principles for Managing Difficult Conversations at Work The financial damage of avoiding conversations It starts with confidence and clarity 8:08 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. For a free trial, visit usertesting.com/coffee Terminations Becoming more influential 14:18 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc What to do when conversations get highly charged Getting control back when the other side won't stop talking Improving the way leaders are perceived What was it like dropping the previous book, Evergreen Talent, during the start of the pandemic? Get in touch with Roberta on her site, also on LinkedIn or Twitter Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about The Facebook Crash, Incrementality, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence Why did Facebook Crash? 9:18 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. For a free trial, visit usertesting.com/coffee Attribution is not Incrementality 17:00 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. Department of Truth: Google to index TikTok and Instagram? Netflix acquires gaming company Anybody watch Squid Game? Data driven attribution on Google Ads Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about what Artificial Intelligence Can't Do, Getting More LinkedIn Traffic, iOS15, and more! Direct Link to File Brought to you by our sponsors: UserTesting and Upfluence AI Content Generation - How The Pile works AI content quality will only be in the middle of the bell curve 6:31 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world. For a free trial, visit usertesting.com/coffee More LinkedIn Experiments 11:34 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. iOS 15 rollout impact, VPN also built in for Safari Why optimizing for headless Chrome is critical PS5 shortage? History of Podcasting Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode author and professor Raj Venkatesan talks about the road map for AI! Direct Link to File Brought to you by our sponsors: Blueshift and Upfluence The AI Marketing Canvas - A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing How Raj and Jim Lecinski (ZMOT) came together The 5 Stages of the AI Marketing Canvas How to explain supervised and unsupervised learning 6:15 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc The 4 Points of CRM Moments Customizing Google Ads and Landing Pages The challenge of not having enough data in B2B 15:13 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. Case Study: Washington Post The whole field is shifting to management by prediction How do smaller organizations get off to an effective start? Raj Venkatesan on Twitter - and his Coursera Courses Kai-Fu Lee's book on AI 2041 Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about what you need to be ready for on September 20th, and more! Direct Link to File Brought to you by our sponsors: Blueshift and Upfluence Intuit acquires MailChimp What kind of marketer are you? Rev ops? Analytics architect? 5:46 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc New Apple Products - new watch for Chris, do you fear 13? Beware September 20th Facebook's New Ad Strategies MAICON Case against salary redlining 15:33 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. The New VModa Mic... doesn't sound that good? New Jabra earbuds If you're an analytics professional what department has the best career trajectory? Chris using Duck Duck Go more, what have you been using? Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about The Future of Social, Wonderboom 2, Proactive CX, and more! Direct Link to File Brought to you by our sponsors: Blueshift and Upfluence The end of social and the timeline? Trends for 2022 and onward? What happens when your staff members become influencers? 6:46 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc The three areas to invest in over the next year Wonderboom 2 Giveaway: send a text to +1 617 812 5494 14:08 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. Don't block personal emails The new bar of customer experience is swipe right New projector in the home theater! Not only frictionless but proactive to create customer experience VR Platforms Unity and Unreal TikTok Shopping powered by Shopify (joins Instagram and FB) Yes, thing LinkedIn request thing is totally legit Four tools to check for title changes in SERPs Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about Telsa Bot, Zero Party Data, Oculus, and more! Direct Link to File Brought to you by our sponsors: Blueshift and Upfluence The Robots are Coming! Tesla Bot vs. Boston Dynamics 6:50 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Zero Party Data? TikTok algorithm is the ultimate in A/B testing 13:25 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. Chris' OnlyFans Payment Unicorn Idea VR Platforms, Oculus Quest the current market leader with Beat Saber Google Has Started Using Different Organic Titles New VModa Mic!! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about Tamsen's New Book! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Moving Beyond Gladwellitis and Pinkitis to be Godinian The Best of MoC Episode with Tamsen talking Building Presentations Getting 7 Speakers Featured at TED.com TED Cambridge at the Legacy Level What is the Red Thread? 9:18 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc The 5 Elements - Goal, Problem, Truth, Change, Action 20:09 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! You can only create the conditions for change Action vs. Change Maintaining Smart, Capable and Good Gratuitous Mention of Die Hard as Best Christmas Movie It's far easier to match to an existing want than create a new one How do you make their case for your idea as strong as it can be? Agatha Christie, Nero Wolf and James Bond! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about Generic Future, FLoC Interests, Virtual Travel, and more! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Google switching from demographic based to interest based tracking for FLOC? For the details check the video 5:57 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Business Travel tightening up Virtual Travel with Wander for Oculus The Brillance of the Equate Brand, the coming age of generics? 15:19 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Chris sees 5X increase inbound traffic from optimizing his LinkedIn feed! John's phone can't be fixed Welcome back to logistical hell Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about one of America's most iconic brands from Global Brand and Marketing Director Kevin Gleason! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Where did the idea for the Leatherman come from? 8 years of design and the first order from Cabelas. Portland: Knifetown USA Covering Product, Branding, and Ecommerce The Everyday Carry market (EDC) The Most Amazing Tool Tales 8:11 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Made in the USA. What's it like having this going on in the building Widending of the funnel during Covid The Moments Made Campaign Transitioning over the past 10 years from features/benefits to the problems the brand solves 17:16 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Product Marketing The Bond - the latest PST (Personal Survival Tool) Getting Closer to the Customer Solving the Bent Fingernail Problem Expanding to apparel and other products Leatherman on Twitter, Kevin Gleason on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about Live Events, Deep Fake Audio, Dolby Atmos, and more! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn John goes to an in person event! (TI Stream) Pining for the 10 Blue Links Era. Google employs more than 1200 unique features (up from 810 in the last such count) 9:17 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Bourdain Deep Fake Mark Ronson - Watch the Sound (Not "See the Music") 16:52 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! LinkedIn does a fantastic job letting you train your feed Twitter Data Profile Winners - Jennifer N., Lynne K. David G. and Alison C. Dolby Atmos now on Apple Music, Crutchfield Article Explaining Atmos Ted Lasso, 20 Emmy Nominations Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode Amber Bogie talks Full Funnel ABM, Marketing Ops, Account Selection, and More! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Amber Bogie talks about being the ABM Strategy Lead at Degreed Learning how it works: Popsicle Sticks and Glue vs. the Martech Stack One-To-One Marketing 6:31 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Coming in with Demandbase, Sendoso and Terminus Making scalability the priority - leveling up to a sales team of 100 Start with Training Wheels What's the magic in account selection? Shifting to do ABM with existing customers 20:29 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! What's the most important feature for an ABM system to have? Shifting from live events to digital during lockdown Peak Community for Marketers Full Funnel ABM Amber on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about Next Level Twitter Analytics, Campaign Review, The Great Resignation, and more! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Work on strentghs or weaknesses? Next level Twitter Analytics - Sign up for the text list to get yours! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! 6:25 - 7:37 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Standing firm when the storytelling crosses the line Worst Post Pandemic Advice 15:16 - 16:46 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! How with The Great Resignation affect the way business is done? John finally gets an Apple Watch, Chris testing Bose Pinpoint Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about how effective organization deliver results, improve the work environment, grow leaders, and more! Direct Link to File Brought to you by our sponsors: Blueshift and Conversion Fanatics The 4 Disciplines of Execution is part of Jim's work with FranklinCovey 35 Years Climbing the IT Career track to CIO Looking forward on life versus looking back Making the jump from CIO to CEO Strategy is easier than execution - the 4 ideas that make humans do something different and get different results Teams will operate at an entirely different level to support their team than their boss alone 11:38 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Leading versus lagging indicators 23:01 You and your team have helped your company reach 7 to 8 figures of revenue… If you haven't fully optimized your website for conversions, you are probably leaving money on the table. That's why you need to join companies like Clorox, Burt's Bees, Dr. Axe, Magnolia, and Clickfunnels, and use Conversion Fanatics. They can test anything: A/B testing different website headlines, calls to action, FAQs, etc. The ideal number of fields on your intake forms Mobile vs. desktop optimization Tell them Marketing Over Coffee sent you at ConversionFanatics.com It's not the manager's game, that's only basic compliance Love divides the good from the great Why is so little written on the art of leading leaders? Find out more about Jim Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about FB Conversions, Acquiring Influencers, Golden Tickets and more! Direct Link to File Brought to you by our sponsors: Blueshift and Conversion Fanatics You need the FB conversions API working Server side tagging is not easy, but it will probably be the only way it will work Why is plagarized material doing better? Because your site stinks. John Meuller's Google Webmaster Updates on YouTube 7:10 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Vungle acquiring JetFuel. JetFuel w a combined reach of 4 billion Instagram followers http status codes 15:06 You and your team have helped your company reach 7 to 8 figures of revenue... If you haven't fully optimized your website for conversions, you are probably leaving money on the table. That's why you need to join companies like Clorox, Burt's Bees, Dr. Axe, Magnolia, and Clickfunnels, and use Conversion Fanatics. They can test anything: A/B testing different website headlines, calls to action, FAQs, etc. The ideal number of fields on your intake forms Mobile vs. desktop optimization Tell them Marketing Over Coffee sent you at ConversionFanatics.com JW Playing with NFC and getting the Golden Ticket butter dish Chris scores on a 2TB HDD for $160 on Prime Day (sorry, I just looked, it's back up over $300) John at Multi-Family Social in Napa and Friday in San Francisco Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about copywriting, design, client side vs. agency, and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Buhler Creative - is where he's at Avoiding Extreme Beige Going back to the Style Guide for a Refresh Jungian Brand Archetypes The 22 Immutable Laws of Marketing (and Branding) All About The Brief 9:09 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at stackadapt.com John Blue asking about clients that show up with a process in mind Delivering it for the first time: The two ways it can go off the tracks Why it can't be shown early 16:18 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. After the brief What's in your stack? Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Ashley asks where to start to get past the entry level position. Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about copywriting, design, client side vs. agency, and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Talking more art than science today From the Linwood Grill to Island Oasis Buhler Creative - Working as copywriter and designer 7:09 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at stackadapt.com Working in house do you get sick of having to stick with the same style of artwork? What it's like taking work in house for a team of 15 Alec asks what role does the CD play in campaign creation and execution vs. coaching and mentoring? 14:54 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Do you know how a great team will do with a client at the start or is it a question mark? Getting early agreement on the copy vs. the design Part 2 next week! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about NLP, Twitter Blue, WWDC, Generation Alpha and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus New Natural Language Processing Tools - Latest AI beats human copy Twitter Blue Paid Service being tested in Australia and Canada Twitter Super Follows - going beyond ad revenue? 7:43 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. WWDC - Built in VPN and Mail Privacy features Why you should always provide images of value in every newsletter More medical stuff in Watch OS8 Generation Alpha Great Article on Ageism shared by Tom Fishburne in MarTech newsletter, Chris Wood sharing great stuff there 15:17 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at stackadapt.com My Tivo Died Why housing construction costs have exploded and why the supply chain is such a mess Salesforce Connections - WhatsApp Integration and pushing hard on CDP. Digital 360 supporting Marketing, Commerce and Experience Clouds Chris is Live June 17th at http://www.prsanortheast.org Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about New Google Stuff, Amazon Sidewalk, Pride, and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Google Marketing Live 2021 Wrap Up Is general traffic no longer worth chasing? Declared blackout feature 7:16 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Amazon Sidewalk - is this the first mesh? 13:11 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at stackadapt.com Intro to Search Console Review For Pride Month you can do research at HRC.org Chris is Live June 17th at http://www.prsanortheast.org Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about Reverse EFT, Data Apps, Skills to Stay Sharp and More! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Sean is VP of Product Marketing at ThoughtSpot Stack and Flow Adam Curry on Podcasting 2.0 "B.I. doesn't do anything." You should be doing some SQL 9:45 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at stackadapt.com Defining Data Apps Reverse ETL The Modern Marketing Data Workflow 19:17 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Not having to write all the data connectors Leaving the Valley to return to Boston How To Talk So Kids Will Listen Giveaway of Tamsen Webster's New Book "Find Your Red Thread" Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about UTM Codes, The Death of Social Media, Amazon Prime Week and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus UTM 101 Android 12 at Google I/O and Marketing Platform on the 27th Enhanced controls on Google Photos 6:52 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Mediavine sending FLoC IDs to SSPs for use in ad auctions. Twitter asking you not to turn off Ad Tracking. Google's not concerned about death of the cookie... get ready to start buying ads The End of Social Media? SEO for Video Livestream Amazon Prime Week - Big Smart Speakers? 15:37 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at stackadapt.com Chris messing around with a keyboard, John raves about TourBox TSA Travel Stats Marketing Over Coffee is a Communicator Awards Winner! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about Headless CMS, FloC, Text Campaigns and more! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Courtney understands that the latest iOS update hurts apps with in-app advertising but asks if you can still retarget your own app users in Facebook Ads? Marketing Land: Headless and Hybrid CMS 7:21 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at stackadapt.com Learn more about programmatic Wordpress to block FloC Talking Ad Fraud on the latest In Ear Insights Podcast from Trust Insights Am I FloCed 12:45 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Text Campaigns survey from Attentive Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Chris testing tentpole content YouTube putting $100M in shorts Video on SEO for Video from Trust Insights Personalized Video pitch... without a personalized video. Chris invents Pitch Captcha IBM Think - Global vs. Local Interpretability Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about Neurodiversity in Marketing and what the Data & Marketing Association is doing about it! Direct L ink to File Brought to you by our sponsors: StackAdapt and Terminus What does the DMA do? How did Kate get there? What is neurodiversity? Link to the DMA Neurodiversity Workshops 6:38 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at stackadapt.com What needs to be done in the workplace to make workers more effective? Why don't we let people perpare for interviews? How has the pandemic affected the work towards neurodiversity? Using Role Models 14:52 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Plans for the future The Creative Data Academy The Crown and TED Talks Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about the new edition of Chris' book!! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus AI for Marketers, Third Edition now available! Trust Insights Network Analysis Case Study 7:42 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at stackadapt.com Trusted AI iOS 14.5 update, what does it break? Google Page Experience is live 19:24 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. The new iPad and luggage tags AirPods, Sony, Jabra, Bose, Shure - Jabra 75t wins.... but not perfect Using a fake head to test speakers Bionic 5k Finishers! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about taking small and medium enterprises digital! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Previous Interview on Social Media and News Media Monitoring Platforms His new book The Digital Pivot - Secrets of Online Marketing Foreward by David Pogue Why you're wasting your time with marketing if you haven't cleaned house 10:26 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Your Ego is Not Your Amigo Digital to Analog is like Credit to Cash Why you need to build your own platform 22:54 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at stackadapt.com The role of PR in the pivot The Three Regrets by Tenzin Kiyosaki Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about Interpretability, Compassion, Jabra Earphones, and more!! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Rick Astley Greylock Snow Day Interpretability vs. Explainablility 8:37 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition. Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at stackadapt.com Google adding factors to their attribution model Discord NSFW Server Designation - iOS block 14:13 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Fed Chairman on economy Lead with Compassion-Based Communications - Mother's Day is Coming Hall of Shame Pitches Earphone showdown - AirPods, Sony, Jabra, Bose, Shure Siri says next Apple event April 20 Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode Vitaly Pecherskiy brings us up to speed on programmtic advertising and more!! Direct Link to File Brought to you by our sponsor: Terminus When we last talked with Vitaly it was all about native advertising, now it's multi-channel Working with a Demand Side Platform (DSP) Creative team going from 1 to 14 in 2 years, and expected to double again in six months 9:11 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. Contextual vs. Segmentation Setup vs. Performance The explosion in connected TV ads Going from 50-275 Employees over 4 years Follow up with Vitaly on LinkedIn, his site, or visit StackAdapt Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.