Marketing Over Coffee

In this Marketing Over Coffee: Learn about possible new email standards, targeted CRM attacks, the ongoing saga of John's running tech stack, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Email Changes to be aware of - Expiring email? Unsubscribe prompt after 30 days The future of GA4 7:22 - 8:13 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Dynamic Pricing vs. Surge Pricing Targeted CRM attacks 12:27 - 13:55 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Google pauses opioid painkiller policy update Apple Watch Workout can't handle audio cues? Anne Lamott Bird by Bird Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about the Art, Business, Culture of GIFs and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite John is always using Ted Lasso And Robert Downey Jr.'s Eye Roll Gif versus Jif? (It's all good, but the company is not Jiffy) They did the Peanut Butter Jar Neil Patrick Harris for Buble GIPHY Stickers The first GIF creative agency 7:25 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Getting her start in Infographics! Then to BuzzFeed in 2012 GIPHY reflecting the changes in the culture Avoid "How do you do, fellow kids" Kindness is on the rise NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Media reccomendation! Problemista written and directed by Julio Torres Find Alix on LinkedIn and learn more about GIPHY Ads here Her webinar July 18th at 1pm! Make Your Brand Part of the Actual Conversation Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Customer Data Platforms, Virtual Event Content, Luxury Apple Watch Bands and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Customer Data Platform - a single customer record is maybe not required? What are the 3 functions of a CDP? Gemini showing up in Google Office and Email Google stopping continuous scroll 7:18 - 8:47 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Toys R Us AI Generated Ad has come a long way since Pepperoni Hug Spot! Lawn Mowing Death Knight Chris' first AI Generated single on Spotify Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Salesforce AI CEO on using GenAI for A/B Testing Using virtual events to fill the content funnel OpenAI and Reddit - Do we need more sarcasm? Are upvotes the key to better data? The Acolyte, Speidel Watch Band, Lawrence Vanishing Comedy Central and MTV Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn the best way for agencies to manage websites, especially if you offer SEO as a service, and how to move fast enough so that you never miss opportunities. Direct Link to File Brought to you by our sponsors: NetSuite and Wix Studio She's been on both the client and agency side. Working with a team that designed sites and provided SEO services set her up perfectly for Head of SEO Communications Organizing clients by CMS and the joy of fixing something for marketers when it goes out to millions of users Taking advantage of the efficiencies of scale when managing multiple sites Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Templates and included APIs make it easier to increase velocity, and for agencies to service their clients quickly Template marketplace opens up new opportunities 12:38 - 14:15 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Streamlining the setup too, domain name, SSL, hosting, CDN Simplifying all the best practices SEO SEMrush, Wincher, SE Ranking tools included, Alt text fix tool AI Tag Generators, AI Title Generators, Video eligible for rich results Integrations with Salesforce, Amazon, Google Ads Follow Crystal on LinkedIn Wix Studio Hub and the SERPs Up Podcast Media Recco: Beyonce's Cowboy Carter Pivot Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on exercises to put AI to work for you! USE CODE MOC now! Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about what came out of WWDC, how to market better on LinkedIn and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Apple WWDC Entering the age of on device AI 7:04 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! iPhone mirroring Apple has such great UX, why is Apple Music on the Mac not there? But they are paying artists... Transitioning from SK Ad Kit to Ad Attribution Kit iOS 18 to add RCS - Rich Communications Text Services 14:28 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Updated Unofficial Guide to LinkedIn Algorithm Gear Watch - Owala, the new best in class Water Bottle, WorkOutDoors for Running SparkTogether coming up in Seattle Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about how they shop, what they think of brands, who influences them, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite What inspired the Gen Z Parent study? All Gen Zs are not broke and stressed out about money They will pay for value that aligns with their principles, and they love store brands 65% of Gen Z Dads doing the grocery shopping 11:11 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Where do Gen Z parents go when their peers aren't having kids? They still don't have the Go To source The era of the frenemy Instamom is over Parents are less sad, less worried 20:42 - 22:10 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. The rise of the trades and doing better as homeowners If you back an issue, you have to go all the way Gen Z parent celebs are starting to show up, will they align with brands or start their own? Kasi on LinkedIn or at Culture Bureau Book Recco: Bird by Bird, the beloved book on writing by Anne Lamott Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Rand Fishkin's Pulitzer Bid, SERP Hacks, Burst Mode, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite 60 hours in planes over 2 weeks Google Gemini Upgrades including AI Answers Rand is sent some leaked Google API Documentation - he then sent it to Mike King for further analysis Using Gemini to decode it! Keeping in mind your site level radius Priority to the first 200 tokens (150 words) 10:00 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Erik Deckers sends a SERP hack Google Marketing Live showcases AI powered tools Rise of the Virtual Team Members NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. iPhone Photography - lens choice, burst mode, and Live shots Blackmagic for Video from DaVinci Resolve Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about creating great content, getting more Paid, Earned, Owned and Shared impact, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Previous interview on PESO Major changes with AI and how Earned Media has changed Adding EEAT to the strategic plan (4:32) Massive changes in staffing in journalism 8:21 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! New people and new channels for Earned Getting your news via TikTok Why you have to work on all fronts 15:08 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Measuring it all - Outputs vs. Outcomes (17:35) PESO Model Certified Guides Guys being jerks Strava, Runtastic, and Run Gap Learn how to work with Gini at Spin Sucks She's reading Demon Copperhead, The Anxious Generation, and Kara Swisher's Burn Book is fantastic Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about GA Key Events, AI for Agencies, Smart Lights and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite German 4 Test pack (Covid, Influenza A & B, and RSV) Google in front of the DoJ - Slides if you want more GA4 Conversions are now Key Events, maybe time for Matomo? Google Disavow link will probably go away. Gone from bing because it's "not needed" 7:44 - 8:52 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Google AI Answers Biometric Informaction Privacy Act - Watch out for "Virtual Clothes/Glasses Try On" Scott Brinker's New State of Martech over 14k! Why You'd Want To Use Synthetic Data Sets 15:10 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Check out the GenAI for Agencies Webinar Recording Here, for Associations Here Gear Watch! Chris switches to the Elgato FaceCam Mark 2 Light Stick including Flim Making Modes John complains that it's hard to find bright SmartBulbs New Apple iPads with M4 chips Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Gearwatch: Chris' New Webcam, Rogers Amps, new iPads M4, Water Filter Video: Unfrosted Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn why every company needs a CCO, even if it's fractional, life after Hubspot and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Starting as a fan of Hubspot and then being hired to grow the fandom there Finding the Customer Love Language Starting as English major and considering Law, to teaching Math Leaving Hubspot to start her own Fractional Chief Customer Officer Consultancy 6:44 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. 10:10 Why the CCO is needed, you can't just add advocacy at the end Pocket CCO 16:39 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Defining the ICP and gathering data to start The mistake of thinking the customer journey is 2D - where game theory gets applied 23:30 "Your 9 is my 7, I'm hella picky" 28:00 Any time you are asking for money Does everyone have to go for a White Glove experience? Neil Gaiman Christina is on LinkedIn and visit Pocket CCO Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn how a TikTok ban would work, GenAI for Agencies, Star Trek and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite TikTok? Can't be banned, but will it be bought? Google and Meta (+27%) Ad Revenue up for Q1 YouTube Pushing Back on Ad Blockers 6:04 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! GenAI for Email copy - Check out the GenAI for Agencies Webinar Recording Here, for Associations Here 10:40 - 12:06 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Digiday Says Threads Ads could be here by midyear Robot Dogs Thread is running wild - it's now less about followers than topics when it comes to getting passed Instagram changing algo to feature creators outside their network, penalizing duplicate content, and no more aggregators Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Apple Watch Faces - Systems/Accessibility/Assistive Touch Video: Discovery and X-Men 97 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Strategies for Facebook, Meta, Instagram and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite What was the path to becoming the Queen of Facebook? Emigrating in 1999 and becoming an entrepreneur Bringing her experience in relationships to tech 7:28 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Using FB for more leads, growth, sales, and traffic: How to get above the plateau The AI Powered Discovery Engine The opportunity of Facebook Live Shorter is better for Reels 20:09 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! What Meta is doing on the AI front Advantage Plus Audience Lean into authenticity Book Recco: James Clear's Atomic Habits Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Social Media Tool Consolidation, Free AI Resources, Review Strategies and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite The Bank of America Boston Marathon! Nothing is replacing Twitter for live news Meta shutting down Crowdtangle Hootsuite acquiring Talkwalker 5:48 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! HARO returns! Introducing HERO Boston Robotics new robot is creepier than the dog 13:18 - NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Digital Ads reach record high in 2023 Threads beats X in less than 2 Years, Reddit on the Rise Not too late to sign up for: Gen AI for Agencies Free Webinar Gen AI cheat sheets - RACE Framework and PAIR Framework - Join the Analytics for Marketers Slack Group! Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Bose Soundlink Mini - Text line 617-812-5494 Marques Brownlee on AI Pin - What's the ethical obligation of a reviewer? Video: Billy Joel 100 at MSG Book: Economical Growth by Chris Pham Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Gemini 1.5, Gen AI for Agencies, Gran Turismo and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Alphabet talking to Morgan Stanley about making an offer for Hubspot - an exclusive from Reuters Google Privacy Sandbox, Cloud Next Gemini coming to Big Query and new Axion Hardware 1 Million tokens in Gemini 1.5 Gen AI for Agencies Free Webinar AI based seach - defeating the 14 page recipe 12:04 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! YouTube Updates including Livestream reactions and HDR TourBox makes editing faster and easier, check it out. Instagram Stories Great article from Ben Vigneron on attribution Marketing hires still down except for France? Join the Analytics for Marketers Slack Group! Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Rode Capture a dual camera app Movie: Gran Turismo - David Harbour, Orlando Bloom Book: Becoming Trader Joe Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Equity, Equality, How to Screen Your Content, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Author Minal Bopaiah talks to us about her latest book: Equity - How to Design Organizations Where Everyone Thrives Equity as the middle child, getting overlooked in favor of diversity and inclusion You can't design for the prototypical human and then scale up The problem of funding schools via property taxes 13:36 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Human Centered Designed The Embrace Warmer Shaping the Path Join the Analytics for Marketers Slack Group! Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Design and power DEI and Change Management The mistake of the all hands kickoff The Reach Equity Content Screen Learn more about Minal at BrevityAndWit.com Play by Stuart Brown, and Star Trek TNG Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Ted Harrison talks about what makes people pay attention to videos! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Starting with Adobe Premiere at Summer Camp Weber Shandwick Dallas to NY Working at Twitter creating video content for their advertisers, growing to 9 figures 6:49 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Adding the science of getting attention with sacrificing creativity Locking down the context and location to earn attention Join the Analytics for Marketers Slack Group! 14:51 Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Transitioning out of Twitter / X Check out Ted's company Neuemotion, and here's Ted's LinkedIn profile Bridging the gap between the brand work that's been done methodically to get to content that will work in all channels Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Adding Data Science to Your Team, Rendering Video, Media Servers and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Data Analyst vs. Marketing Analyst vs. Data Scientist When do you need to hire a data analyst? 6:14 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Elon's releases Grok as part of X AI Question on rendering and uploading huge videos The gold standard for rendering is FF mpeg Apple Log format on iPhone 15 Pro Roon Nucleus One $499 server Serviio Open Source Media Server ABX - Closer to reality and it opens up your options to create valuable content Join the Analytics for Marketers Slack Group! Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Ready Player Two movie green lit? Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: The World's Smartest Man, Saul Colt returns to talk Electric Cars, Mad Magazine, Nike and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights 2011 Marketing Over Coffee Award Winner Saul Colt Returns!! The 19th Anniversary of the Agency - Canada's Small Business of the Year! Visit the website: www.ideas.af Working with Bill Morrison and the Mad Magazine team Bill Gaines worrying about the pennies and not the dollars Wix Studio is a web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want. Voitures extravert at TheBestElectric911.com Tearing a Porsche down to the metal and building it back up to your desired configuration with thoroughly modern features, while keeping the classic look and ride Getting this car in front of high net worth individuals Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Plug for the best panel covering the ad industry on The Beancast Going back through The Sopranos, Albert Brooks Documentary, Reacher MLB Uniform Problems Shoe Dog Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access!

In this Marketing Over Coffee: Learn about Account Based Marketing, AI Video, Testing and more! Direct Link to File Brought to you by our sponsor:The Generative AI for Marketing Course from Trust Insights San Diego for Social Media Marketing World to London ABM Join the Analytics for Marketers Slack Group! Open AI Sora for Video The New Percy Jackson on Netflix Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! ABM Tactic vs. Software vs. ABS A/B Testing tools for Wordpress? Going to Adobe Summit? Ready Player Two Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Social Media Strategy, Channel Selection and more! Direct Link to File Brought to you by our sponsors: The Generative AI for Marketing Course from Trust Insights The book: Organic Social Media - How To Build Flourishing Online Communities from Kogan Page Television journalism inspired by Connie Chung Left turn to State Farm To Boston and Harvard Kennedy School Transitioning to MIT Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Enter the Acquisition Editor Where should social fall on the org chart? Do you give up on X? BeReal branded channels Newsletters: In Case You Missed It by Lia Haberman and Link in Bio Rachel Karten, Confessions of a Higher Ed Social Media Manager Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Google Gemini, Switfies, Word Runner and more! Direct Link to File Brought to you by our sponsors: The Generative AI for Marketing Course from Trust Insights Google Gemini retires The Bard Standard prompts and how to beat them Using JSON for prompts Microsoft's CoPilot Nice Super Bowl Roundup from Martech What's the Swiftie Profile? Drift acquired by SalesLoft - congrats to David Cancel New Bose earbuds Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Kindle Word Runner and other tricks to get through books faster Rick Rubin's "The Creative Act: A Way of Being" Madame Web, Marvels Social Media Marketing World - Katie live on Tuesday Feb 20th at 11:15 in San Diego! Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Photoshop Generative AI, the Mariachi Button, Taylor Swift and more! Direct Link to File Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights Trust Insights Livestream - Update on Photoshop and Generative AI Photoshop in the Browser Adobe Express and The Mariachi Button 5:57 - 7:58 Miro – Your first three boards are free forever, just sign up at miro.com/podcast Taylor Swift Bowl Apple Vision Pro Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Social Media Marketing World - Katie live on Tuesday Feb 20th at 11:15 in San Diego! Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Email Deliverability, Swifties, Apple Vision, Echo Studio and more! Direct Link to File Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights Email Deliverability Day! Trust Insights Livestream on setting up email for maximum deliverability The Taylor Swift standing army Political DeepFake calls arrive on the scene Miro – Your first three boards are free forever, just sign up at miro.com/podcast Apple Vision Pro - Eyes on front is weird Bose new earbuds, I'm not getting a new soundbar Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! John's a fan of the Echo Studio Use the iPhone 15 Pro to take 3D images with spatial data Join John and Chris on threads, or on LinkedIn: Chris and John Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about content management, brand repair, SEO at scale and more! Direct Link to File Brought to you by our sponsors: LinkedIn and The Generative AI for Marketing Course from Trust Insights Talking with Head of SEO Brand for Wix Mordy Oberstein Formerly at SEMRush Economies of scale that make the headaches go away Repairing the brand and cleaning up from the Super Bowl ad We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get $100 off your first campaign! What's in the SEO feature set? Google Merchant Center Feed, Amazon App, new Zapier integration and more on ecommerce Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Wix SEO Learning Hub including SERP's Up! Adding AI for tagging SEO Sources: SEO Roundtable Google Gemini Wix Studio Join John and Chris on threads, or on LinkedIn: Chris and John Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about the LinkedIn Algorithm, fake comments, Apple Vision Pro and more! Direct Link to File Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights How the LinkedIn Algorithm Works AI generated comments (aka turds) Fixing Email Deliverability What do Instagram Influencers get paid? - Football and India Rule, as does 18-24 Miro – Your first three boards are free forever, just sign up at miro.com/podcast Adam Mosseri of Insta and Threads Water You Drinking? Apple Vision Pro Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! WP Beginner Article on why you were banned from Google John's treadmill phone stand, and shooting while running No Hard Feelings - Fosslien and Duffy, When I was Your Age - Keenan Thompson, The Gift by Lewis Hyde Join John and Chris on threads, or on LinkedIn: Chris and John Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about how we built this podcast, Stanley Tumblers, Synthetic Influencers and more! Direct Link to File Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights OpenAI did not go to Microsoft The GPT store opens Mixtral and other multi-modals like Meta's virtual actors Rise of the Synthetic Influencers 8:53 - 10:02 Miro – Your first three boards are free forever, just sign up at miro.com/podcast Summary of the Lessons from 12 Days of Data X Flight Drives up LinkedIn Prices The Stanley Tumbler John fires up the Echo Studio, Anker Space One Headphones Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! Join John and Chris on threads, or on LinkedIn: Chris and John Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about the biggest events, best gear, most important media and more! Direct Link to File Brought to you by our sponsor: The New Generative AI for Marketing Course from Trust Insights Special Guest Katie Robbert! NYT Article on Tech Collapse Special Pre-Order Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now! The 5D's of EA AI Compliance Chris' Keyboard Upgrade - Keychron K10 and his iPhone camera rig Katie's Backpack and Blind Date with a Book John's Laptop Bag and testing Amazon Studio soon Misbelief with Dan Ariely, Gini Dietrich on Crisis Comms and PESO, AJ Wilcox on LinkedIn Ads The Diplomat, The Night Agent, Stay Close, Shiny Happy People The Hindley Street Country Club, Diablo Immortal better than Diablo 4? The TI Spotify Playlist from 12 Days of Data Mixtral Join John and Chris on threads, or on LinkedIn: Chris and John Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn why most organizations fail at content strategy, how you can build an effective strategy, and more! Direct Link to File Brought to you by our sponsor: Trust Insights and Miro Discovering Content Marketing as a Silicon Valley CMO Chief Strategy Advisor with The Content Marketing Institute The Content Advisory Get the book: Content Marketing Strategy - Harness the Power of Your Brand's Voice Shoutout to Douglas Burdett The New Generative AI for Marketing Course from Trust Insights is now available! Hands on excercises to put AI to work for you! USE CODE MOC now! What's the focus of your operations? Miro – Your first three boards are free forever, just sign up at miro.com/podcast Make sure your big ideas aren't trapped in small containers Merchandising your content Pressure testing the brand story Principles by Ray Dalio Rita Gunter McGrath's The End of Competitive Advantage Join John and Chris on threads, or on LinkedIn: Chris and John Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about Negative SEO, Entity Poisioning, PR vs. The Algorithm, and more! Direct Link to File Brought to you by our sponsor: Miro Previous Interview on The Digital Pivot - Secrets of Online Marketing Get the White Paper: Defend Your Reputation After years of doing consulting on creating content for SEO advantage he was drawn to check out Black Hat tactics 18 months on the wild side Link to Eric's report on Negative SEO Denial of indexing attacks, and entity poisioning 9:30 - 11:10 Miro – Your first three boards are free forever, just sign up at miro.com/podcast Exploring the implications of negative SEO The New Generative AI for Marketing Course from Trust Insights Special Pre-Order Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE EALYBIRD300 now! Topical entity poisioning attacks So is the algorithm all they really say it is? Technical SEO as Gray Hat Determining entities PR to Wikipedia to entity relevancy PR is cheaper than constantly adapting the algorithm and crawling the entire internet The most common self inflicted negative SEO problems Join John and Chris on threads, or on LinkedIn: Chris and John Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about what's going on at OpenAI, How Trust Insights can teach you to use Generative AI, What Gear to Buy, and more! Direct Link to File Brought to you by our sponsor: The New Generative AI for Marketing Course from Trust Insights What's going on at OpenAI? What should you be worried about if you are using OpenAI products? Check out the Holiday Guide! Presenter Overlay in MacOS Building your prompt library Special Pre-Order Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE EALYBIRD300 now! Chris is looking for random scientific equipment Apple Update - Presenter Overlay, AirTag sharing, iPhone as alarm clock Spotify Building your prompt library Join John and Chris on threads, or on LinkedIn: Chris and John Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Professor Ariely talks about what makes rational people believe irrational things Direct Link to File Brought to you by our sponsor: Miro Buy a copy of Misbelief now Unlike his previous works that started with research, this was sparked by personal experience Starting with stress Why are the stories so complicated? Falling deeper into the funnel Miro – Your first three boards are free forever, just sign up at miro.com/podcast Sealing the deal with social forces The shibboleth How social media violates our standards of communication What can we do? Follow the Professor, John, and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about the latest new AI features, acquisitions, gluten free cookies and more! Direct Link to File Brought to you by our sponsor: Miro Price cuts for OpenAI and other announcements from DevDay GPT4 Turbo and it includes vision Assistance API DALL-E 3 Custom GPTs Key roles in your AI pilot team 10:49 - 12:41 Miro – Your first three boards are free forever, just sign up at miro.com/podcast Hubspot Clearbit, Hubspot TikTok Chris moves over to Substack Airely's Misbelief next week! Google Sites not so good at SEO Join John and Chris on threads Mightylicious Gluten Free Cookies Sponsor MoC Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Christopher talks about the 22 Laws of Category Design and more! Direct Link to File Warning: Explicit language Previous interview on Category Design (includes that time Lochhead destroyed our marketing department) Mike Damphousse on Category Design A tip of the hat to the 22 Laws of Branding Category Pirates - The Writing Band d'Skills and Acadium Christopher talks about what CMOs need to consider regarding the recent attacks in Israel The world said "Never again." Do we mean it? Check out Christopher's Legendary Podcast Follow John on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about how the beloved W.B. Mason brand fought through Covid, Big Box Stores, Online Retailers and more! Direct Link to File Brought to you by our sponsor: Dash Hudson Thanks to Dean Elizabeth Stringer Keefe from the Stonehill Graduate & Professional Studies Program Graduating from Stonehill and taking a sales job The sales guy starts doing photo and video 7:14 - 8:31 Dash Hudson – MoC Listeners can get the Social Media Trends Report for free! And free 14 day trial of the Dash Hudson Social Media Management Platform. Check it out now! A fun brand with unmatched service Fighting back against the big box office stores of the 90's Shifting to digital made easier since they were already supporting unique pricing for 250k customers Fighting Amazon Moving from products around paper, to those around people Replacing a customer's habit How is selling and marketing to Gen Z different? Post image from wbmasonco on Instagram Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Activision Acquisition, AI Bias, Screenshots, and More!! Direct Link to File Brought to you by our sponsors: Notion and Stonehill College Activision Blizzard King - $69 billion, biggest buyout in gaming history: WoW, Candy Crush and maybe Starcraft? Guitar Hero? No new consoles because AI is taking all the chips? Huge opportunity for in game advertising 8:32 - 10:28 Notion AI helps you work faster, write better, and think bigger, doing tasks that normally take you hours in just seconds. Notion is fantastic for project management. Combines your notes and docs into one space that's simple and beautifully designed, with the power of AI built right inside — not a separate AI tool or browser tab. Try Notion AI for free right now at notion.com/coffee Threads is good. Will the algorithm grant what you ask? NPR releases stats on leaving Twitter Fairness and bias in AI 20:05 - 21:06 Free Live Recording with Food and Drink! Learn about the latest marketing disruptions: content creation, advertising, emerging technology, artificial intelligence, everything going on in the space! Join John at Stonehill College Thursday October 25th at 7pm. Lisa Shaw "Original content is king" get more from your events Chris learns Polish instantly Full Page Screenshots Amazon Prime - Martech stats say flat - John's Shopping Guide Chris' free webinar with SiteImpove - The future of search: Does AI spell the end for SEO? Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about the key elements of a Crisis Communication Plan and More!! Direct Link to File Brought to you by our sponsors: Dash Hudson and Stonehill College Gini catching up on Succession How social media dragged Crisis Comms out of a niche practice to something every company needs The difference between issues and a crisis Who runs it internally? HR, Comms, Customer Service? 7:25 - 8:58 Dash Hudson - MoC Listeners can get the Social Media Trends Report for free! And free 14 day trial of the Dash Hudson Social Media Management Platform. Check it out now! Gini vs. the AI! Practice and proactive vs. Dumpster Fire Management 16:37 - 17:26 Free Live Recording with Food and Drink! Learn about the latest marketing disruptions: content creation, advertising, emerging technology, artificial intelligence, everything going on in the space! Join John at Stonehill College Thursday October 25th at 7pm. What is AI appropriate for in Crisis Planning? What's the #1 message to get across? Get in touch with Gini From AfM - Livesafe for Higher Education Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Llama 2 Long, Taylor Swift Ruling the Earrth, AI, Pet Detection, and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and Dash Hudson Llama 2 Long AI can see - The Large MultiModal Models are here - Upload images to Google Bard, GPT-4V now rolling out Meta rolling out new glasses 7:05 - 8:28 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Taylor Swift and the NFL, movie coming. Big topic in AfM 15:28 - 17:26 Dash Hudson - MoC Listeners can get the Social Media Trends Report for free! And free 14 day trial of the Dash Hudson Social Media Management Platform. Check it out now! 5 GA Reports to check out AI creating a marketing talent crisis? AI coaching you on the fly to work and interview X not on Linda Yaccarino's home screen TikTok $4.99 subscription? iPhone 15 road test, Mac Sonoma - Airpods, gaming mode, pet detection Chris' free webinar with SiteImpove - The future of search: Does AI spell the end for SEO? Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about the earliest podcasts, Trust Agents, Flinch and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and Notion CEO of Practice.do Raised over $150M with Breather Podcasting way before true crime podcasts were hotter than Beanie Babies The first hip hop podcast ever, cathing the ear of C.C. Chapman for Podshow Creating what today we would call a performance marketing agency while becoming a NYT Best Selling Author with Trust Agents 8:56 - 10:20 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Flinch Breather and raising VC 20:16 - 21:45 Notion AI helps you work faster, write better, and think bigger, doing tasks that normally take you hours in just seconds. Notion is fantastic for project management. Combines your notes and docs into one space that's simple and beautifully designed, with the power of AI built right inside — not a separate AI tool or browser tab. Try Notion AI for free right now at notion.com/coffee The difference between and entrepreneur and and operator You have to love the customer Tamsen and The Red Thread Raising $10m for Practice The Thiel Fellowship On the reading table: Elon, Titan, The Path to Power, The Big Switch Kota the Friend Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Pumpkin Spice, AI Productivity, Holiday Forecasts and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn The Trio of Terror Returns: Pumpkin Spice, Black Friday and Cyber Monday Gartner says Inclusivity and ESG (environmental, social and governance) is more important than pricing: 48% plan to buy less - 63% to spend the same, 9% more? Huh, what? The cost of polarization of the culture Will AI bring about the end of hourly billing? 7:55 LinkedIn – We've got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality AI Point solutions and the importance of asking about the foundation models Container Store text message segmentation 17:50 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Chris goes iPhone 15, but marketers have to fear iOS 17 Only UTM survives Upgrades for Bose John visits the Van Gogh VR exhibit John at INBOUND, Huberman, John Radoff, show floor busy Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about the latest on the direct mail front with Bri and Sarah from The Mailworks! Direct Link to File Brought to you by our sponsors: Notion and LinkedIn Talking with Brianne Baggeta, President and CEO and Sarah Hodges, Director of Client Relations from The Mailworks Rebounding strong from Covid Market trends: transactional mail, commercial space, retail, and marketing Paper pricing stabilizing Working the house list to keep customers warm - house lists are considerably larger than they were 10 years ago 6:20 - 8:10 Notion AI helps you work faster, write better, and think bigger, doing tasks that normally take you hours in just seconds. Notion is fantastic for project management. Combines your notes and docs into one space that's simple and beautifully designed, with the power of AI built right inside — not a separate AI tool or browser tab. Try Notion AI for free right now at notion.com/coffee Cutting edge service with the customer portal Postcard strategies and avoiding the price point trap LinkedIn – We've got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Making the Inc 5000 Fastest Growing right in time for their 40th Anniversary! Mailworks at Delivered 2023 Doing more to take advantage of cross-channel in 2024 How will 2024 elections affect DM and client timelines? Headway App for book summaries Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about the latest from Google, X, Virtual Influencers, Gender Bias and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn First reports of GA3 data zeroing out Google Signals - Where'd your traffic go? Google outbound links if you are in the generative search pilot 7:27 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Mailworks at Delivered 2023 X Paywalls XPro (pka Tweetdeck) 3D Virtual Influencers - Lu has 30M followers North America only makes up 6.7% of social media 950 Million LinkedIn Members 14:38 LinkedIn – We've got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Crowdfunding is the new focus group Gender Bias in AI Companies that don't want employees loading data into ChatGPT - Should you block the bots? TikTok runs at Instagram with Lemon8 but it's slowing quickly? CEOs and Strategic AI John at INBOUND Judging podcasts for the Davey Award (AIVA Academy of Interactive and Visual Arts) Ashoka Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Author Louis Gudema talks about marketing tactics and more importantly, how to prioritize them! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn The second edition of his book Bullseye Marketing: How to Grow Your B2B Business Faster is now available Starting with writing and directing plays as part of what brought him to Boston Working the Cabbage Patch Kids Account Starting his own agence and then pivoting to Application Service Provider 7:42 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc After the sale of the firm transitioning to CMO Noticing the gap that has to be crossed with inbound marketing taking up to two years to spin up Creating the bullseye - Customers, Intent, Awareness Starting with your existing marketing assets Aligning Sales and Marketing Getting beyond awareness to mental availability 21:57 LinkedIn - We've got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Every company is different, sometimes you can great results fast, other industries you just can't make it B2B often forgets that small data is not statistically significant Clicks don't matter Direct response marketing is either acted on immediately or forgotten forever. Great brand marketing lives forever. You've got to go multi-channel as fast as you can Follow John and Louis on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about the audio tools and techniques we use for the sound you're listening for! Direct Link to File Brought to you by our sponsors: Notion and NetSuite Studio - If you are serious get your space in order Microphones: Shure SM7B, MV7, SM58 VModa BoomPro Microphone is fantastic at this price point Rode Soundboards - The Duo, Rodecaster Pro II , Streamer X Noisegates, Compression and Expanders 7:31 - 8:45 Notion AI helps you work faster, write better, and think bigger, doing tasks that normally take you hours in just seconds. Notion is fantastic for project management. Combines your notes and docs into one space that's simple and beautifully designed, with the power of AI built right inside — not a separate AI tool or browser tab. Try Notion AI for free right now at notion.com/coffee Streamyard, Squadcast (Now with more Descript!) Soundsoap John's other favorite plugins - Multiband Compressor, Noise Gate, Mic Rumble 19:03 - 20:31 Thirty-Six Thousand. That's the number of businesses which have upgraded to NetSuite, by Oracle. NetSuite is the number one cloud financial system, streamlining accounting, financial management, inventory, HR, and more. Right now, download NetSuite's popular KPI Checklist, designed to give you consistently excellent performance - absolutely free, at NetSuite.com slash COFFEE. Matchery Python Library Whisper with LLM for transcripts and captioning Otter for more than one speaker Hosting - LibSyn Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Author Steve Woodruff talks about effective communication and his latest book: The Point Direct Link to File Brought to you by our sponsors: The Mailworks and Miro Previous interview: Clarity Wins The new book: The Point Covid started with a scare but the transition to virtual has been a business builder Going through the hybrid publishing model Saying too much goes against how the brain works 7:10 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc The 8 Tools, including the power of stories and summaries The 4 Rules - first make sure you have a point How to implement it in the corporation Working on giving the leader a powerful personal brand 16:08 - 17:27 Miro – Your first three boards are free forever, just sign up at miro.com/podcast Applying the Clarity Formula to email You need to hook the audience fast in presentations Great tactics for book promotion Lessons in understanding and then being able to better manage depression Why analytical people have to fight the instinct to scrutinize themselves Follow John and Steve on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn About The 5P Framework, User Stories, Competitive Analysis, and More! Direct Link to File Brought to you by our sponsors: LinkedIn and Bloomreach What is the 5P Framework? How to do Requirements Management Adding in User Stories 8:00 LinkedIn – We've got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Competitive Analysis Closing the loop on the process so you can truly be iterative 18:47 Join us August 24-25th along with fellow industry leaders in digital commerce and AI for live conversations about what e commerce can achieve in a symbiotic future with AI. We'll talk about how AI fits into your business today, tomorrow and for the limitless future ahead. In short, two days of thought provoking conversation, perspective shifting keynotes and sessions and endless opportunities for growth. Follow Bloomreach on your favorite social channel to take part in this exciting summit, live — totally form and fee free. User stories for strategic planning Seth Godin book giveaway on Threads Follow John and Katie on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn About MAICON, the Social Network Formerly Known as Twitter, Killer Robots and More! Direct Link to File Brought to you by our sponsors: LinkedIn and Issuu MAICON Update - Discussing the irresponsible implementation of AI Technically correct but ethically wrong 7:47 LinkedIn – We've got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Is ChatGPT getting dumber? X - The previous fight to make Paypal X Meta Ad Revenue up double digits 16:40 Put new life into static content by transforming brochures, newsletters, catalogs, magazines, and more from flat PDFs into interactive digital publications and social posts for your audiences worldwide. Give them content that's fun to read across every channel and on every device by using Issuu. Visit issuu.com/podcast for a free trial with code MOC! Google Hybrid Transformer Model - RT2 for robots Should we have robots with guns? Gear Watch: Rode DUO GoodReads, Strava Filming a car chase without moving: Brave New Worlds Women's World Cup Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn About How Significance is the Future of the Workplace Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn Update on The Climate Almanac The new book is The Song of Significance Organizing without an organizer, leading without a leader What's the best job you ever had? Emotional Enrollment As society becomes privledged, working at a specific place becomes voluntary 10:52 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Who's it for and what's it for? By the Way Bakery The audacity of generosity 19:12 LinkedIn – We've got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Linger between the known and unknown without panicking Lewis Hyde's The Gift They are not "Soft Skills" LiiSong Drivers and the 2A3 Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn About SparkToro, Lost and Founder, Gaming and more! Direct Link to File Brought to you by our sponsors:Bloomreach and Miro Lost and Founder - the book, and the previous interview Other books: Traction, No Hard Feelings SparkToro - Getting data to you that should be yours Chill Work How the change to Meta discussion has gutted Twitter 11:05 Join us August 24-25th along with fellow industry leaders in digital commerce and AI for live conversations about what e commerce can achieve in a symbiotic future with AI. We'll talk about how AI fits into your business today, tomorrow and for the limitless future ahead. In short, two days of thought provoking conversation, perspective shifting keynotes and sessions and endless opportunities for growth. Follow Bloomreach on your favorite social channel to take part in this exciting summit, live — totally form and fee free. More Info on Live Or Virtual Paying back the initial investors You think the risk is bad starting a restaurant? 23:30 Miro – Your first three boards are free forever, just sign up at miro.com/podcast Threads Florida Cage Match Getting into Gaming Geraldine wins a James Beard Award! Nimona, now on Netflix and The Spiderverse! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

Prime Threads In this Marketing Over Coffee: Learn About Threads, Discord, Marketing Podcasts and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Issuu Threads are here - 100M in 5 days. Portability of the social graph in action Meta's track record working against it? Building their internal network graph? EU rulings against Facebook and Google 7:08 - 8:40 LinkedIn – We've got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! GA4 is here, when will the plug get pulled on 3? Remember to remove your tags when it shuts down. Why you should be using Discord TikTok is not going to be beating Amazon for ecommerce 16:07 - 17:36 Put new life into static content by transforming brochures, newsletters, catalogs, magazines, and more from flat PDFs into interactive digital publications and social posts for your audiences worldwide. Give them content that's fun to read across every channel and on every device by using Issuu. Visit issuu.com/podcast for a free trial with code MOC! The Ultimate Marketing Your Podcast PDF Brand, Publication and Community Warrior Nun Win - Kevin Kelly's Thousand True Fans Home theater: Projector - Anker Nebula Cosmos Max 4k and 3rd Party Subwoofer on Bose TV Speaker via AVS Forum SimpliSafe Camera Fireworks Show MAICON and INBOUND Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn About How We Handle Planes, Trains, Automobiles and more! Direct Link to File Brought to you by our sponsors: The Mailworks andHelloFresh We thought the cage match was news but it's all about Threads! Flights - Kayak, SeatGuru, Kayak ChatGPT Plugin! FlightRadar24, TurbulenceForecast Trains - Amtrak Acela Quiet Car, Europe and Asia get trains right 9:07 - 10:26 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Renting Cars - John likes Lyft Hotels - Priceline/Hotwire and betterbidding.com combo. Chris all in on the Hyatt loyalty program and the 2nd floor. Heads in Beds by Jacob Tomsky Bring coffee to Vegas 16:36 - 18:20 HelloFresh – America's #1 Meal kit! Get 50% off and free shipping!! https://hellofresh.com/moc50 International - Chris loves T-Mobile for it's DT connection, Canadian Border websites to pick the right bridges If you are traveling to America get Travel Health Insurance, download the local Google Maps Gear - Anker Cube, John still loves Beats Fit Pro. Sony and JBL for over ear. Chris' first pick is AirPods Pro 2 Never check a bag. Apple AirTags are fantastic, John loves his Nakatomi Plaza luggage tag from Pull Patch that holds an AirTag. MAICON and Chris doing Iron Chat with Ann Handley! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.