Marketing Over Coffee

In this Marketing Over Coffee: Learn about how (and even if!) you should write a business book, from author and former analyst Josh Bernoff Direct Link to File Brought to you by our sponsors: Bloomreach and Issuu Buy Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters, on Amazon Moving into books in 2015 after 20 years at Forrester Should you even write a book? Why story elements are required Avoiding Title Hell "This is the first book that.." The 3 Publishing Models 11:52 Join us August 24-25th along with fellow industry leaders in digital commerce and AI for live conversations about what e commerce can achieve in a symbiotic future with AI. We'll talk about how AI fits into your business today, tomorrow and for the limitless future ahead. In short, two days of thought provoking conversation, perspective shifting keynotes and sessions and endless opportunities for growth. Follow Bloomreach on your favorite social channel to take part in this exciting summit, live — totally form and fee free. More Info on Live Or Virtual The orginal research that was done Fear of the last chapter Word, Google Docs, Scrivener and Evernote Ghostwriting! 21:38 Put new life into static content by transforming brochures, newsletters, catalogs, magazines, and more from flat PDFs into interactive digital publications and social posts for your audiences worldwide. Give them content that's fun to read across every channel and on every device by using Issuu. Visit issuu.com/podcast for a free trial with code MOC! Adding the Audiobook option Blurbing Getting the cover right The best way to promote the book Cory Doctorow and other speculative fiction, Atomic Habits, Smart Brevity Get more info from Josh at Bernoff.com Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Looker, Reverse ETL, The Flash and more! Direct Link to File Brought to you by our sponsor: The Mailworks and Miro According to BuiltWith over 375k of the top 1M sites are still on UA Looker Updates - 175 new metrics for your GA data The Analytics for Marketers Slack Group Automatic Ads are the future Facebook Voicegen and Musicgen 6:52 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc John will not be buying fireworks Twitter announced $5M payout - you have to be verified and only ads served to verified users count Composable CDPs and Reverse ETL 15:08 Miro - Your first three boards are free forever, just sign up at miro.com/podcast Search EngineLand on Higher Education getting an F in SEO - 84% of marketing departments see SEO as a core part of their marketing strategy, but half (51%) do not have an established SEO strategy Warrior Nun Update Spiderman vs. The Flash Avengers Infinity War is nobody's favorite movie John testing 4k Projectors Why is my microphone stand a big deal on Twitter? ahrefs on LCP Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about how the CEO and Founder of gaming agency TripleClix is marketing in the category that dwarfs all others Direct Link to File Brought to you by our sponsor: LinkedIn and The Mailworks Starting at GameWorks "Work on the things you want to work on" Wizards of the Coast - Pokemon, Magic the Gathering, D&D Riding the Pokemon rocket to $1B a month and 3rd Edition of Dungeons & Dragons Getting recruited over to EA Madden Bringing the theatrical moment to gaming 7:14 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Over to Legendary Pictures 9 years ago taking the leap to start the first gaming agency Working with Xbox, Activision, Kellogg's, Nestle, Duracell Getting Doritos involved with Madden Covers XBox and Porche, OPI - Gaming 52% Male 48% Female, Average age 31-32 220 million people watched a Disney movie last year, 230 million people logged into Fortnite last month 18:56 LinkedIn – We've got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! What channels are the most active for gamers and where do the brands need to be? Figuring out the value offering for the consumer Where's VR on the horizon? The Gears of War / Diablo 4 connection - MetaCritic reviews are big. Don't fear the four! Starfield TripleClix on Instagram or Twitter, Chris on IG and Twitter Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Apple Vision Pro, Unity AI and more! Direct Link to File Brought to you by our sponsor: The Mailworks and Issuu Apple Vision Pro Things We're Watching: M2 and R1 Chip powers two high resolution cameras transmitting a billion pixels per second 4k per Eye Augmented reality - blend digital content with physical space No hand controllers, hand and eye navigation FaceTime sends your avatar Virtual Desktops and Keyboards 3D panoramic camera AI Transformers now on every device 9:52 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Editing 10 video streams in real time with the Cheese Grater Spatial Audio Human Brain Interface through Eye Response Unity using generative AI 19:43 Put new life into static content by transforming brochures, newsletters, catalogs, magazines, and more from flat PDFs into interactive digital publications and social posts for your audiences worldwide. Give them content that's fun to read across every channel and on every device by using Issuu. Visit issuu.com/podcast for a free trial with code MOC! Hate Crime Data Marketing Measurement Failures Diablo 4 Marques and Doctor Mike Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about the crucial link between Employee Experience, Customer Experience and Success Direct Link to File Brought to you by our sponsors: LinkedIn and HelloFresh The Wall Street Journal Bestselling Author is back with her latest book: The Experience Mindset What's happened since we talked to her last about Growth IQ (translated into 11 languages around the world!) The owner of Customer Experience (CX) is the Employee, so improving Employee Experience (EX) is critical to success and growth Losing staff and using inadequate tech has massive impact on EX 11:01 LinkedIn – We've got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Do you have to have product market fit locked at a star tup before you can do EX initiatives? You will reap the results of the good or bad habits you create at the start Can the culture be changed? How are other countries doing on CX and EX? 20:39 HelloFresh – America's #1 Meal kit! Get 16 free meals and free shipping!! https://hellofresh.com/moc16 Using a Customer Effort score to determine how you are doing in your vertical Improving retention by taking action prior to turnover What were some of the bright points taken from responding to the pandemic? Follow John and Tiffani on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about AI and the Writer's Strike, New Twitter CEO, Travel Tips and more! Direct Link to File Brought to you by our sponsor: The Mailworks Justine Bateman Twitter Thread on AI and the Writer's Strike Who is Borg Baby Boimler? Plannuh acquired - Peter Mahoney interview Linda Yaccarino announced that she was leaving her role as chairman of global advertising and partnerships at NBCUniversal to become Twitter CEO 10:33 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Google Generative AI Search Results Travel Tips from the Analytics for Marketers Slack Group - Turo for car sharing, Dyson Zone HelloFresh - America's #1 Meal kit! Get 16 free meals and free shipping!! https://hellofresh.com/moc16 Legend of Zelda - Tears of the Kingdom 10M Copies in 3 days The Recruit on Netflix Trust Insights AI Education - Keynotes, Tactics for Generative, Adding LLM into product lines Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about how trying to be a better person can make you happier, luckier and more successful from the Co-Founder and CEO of BoomPop Direct Link to File Brought to you by our sponsors: LinkedIn and HelloFresh Previous interviews from starting Oak to being acqired by Zivelo The value of being a good person Optimistic Nihilism What do people wish they had done? Embracing a mindset of giving for a better life 10:13 LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Making yourself more lucky Trust and vulnerability HelloFresh – America's #1 Meal kit! Get 16 fr ee meals and free shipping!! https://hellofresh.com/moc16 Follow John and Healey on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about the future of event planning from the Co-Founder and CEO of BoomPop Direct Link to File Brought to you by our sponsor: The Mailworks Previous interviews from starting Oak to being acqired by Zivelo Selling Zivelo and joining Atomic The importance of human connection and trust CEO and Co-Founder of Boompop Having a longitudinal friend group Starting in virtual meetings and transitioning to live events 14:30 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Massive transition from office space that's no longer required The transition back to neighborhoods Making it possible for the smallest events to have the same level of planning expertise as 800+ attendee corporate events Follow John on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Autonomous AI, Martech Landscape, Dyson Zone and more! Direct Link to File Brought to you by our sponsors: LinkedIn and HelloFresh Generative AI Autonomous AI - AutoGPT, Baby AGI Augmented Intelligence - using large language models to make yourself smarter Scott Brinker's 2023 Martech Landscape 7:29 - 8:55 LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Meta Overspend Panic Micropayments for Articles? Apple News +? Pinterest / Amazon Multi-Year Ads Partnership "Make Every Pin Shoppable" B2B Influencer Marketing MoC makes the Top Digital Marketing Podcast List Join the Analytics for Marketers Slack Group 15:11 - 16:45 HelloFresh - America's #1 Meal kit! Get 16 free meals and free shipping!! https://hellofresh.com/moc16 Generative AI - Creepy Beer Ad, Surprisingly good Pizza Ad: Pepperoni Hug Spot Young Paul McCartney The Writer's Strike Link in Instagram Bios! The Dyson Zone Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about the future of social music online with Joseph Perla of TurntableLive.com! Direct Link to File Brought to you by our sponsors: The Mailworks and Factor Doing programming and Python in college for his first startup Creating Lab Meeting to accelerate the pace of research science How music festivals and sharing YouTube links planted the seed of Turntable Simmering in the background for 10 years and then going to crowdfunding 10:52 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Why did 2011 Turntable not make it? Rise of the clones Lessons from Facebook and Lyft Bringing the human touch back to music discovery Adding interactions to Discord or Slack Communities 22:04 Factor, America's #1 Ready-To-Eat Meal Kit, can help you fuel up fast with ready-to-eat meals delivered straight to your door. You'll save time, eat well, and tackle everything on your to-do list. Head to FactorMeals.com/moc50 and use code moc50 to get 50% off your first box. Use of Avatars for the feeling of presence The time is right with the rise of the hybrid workspace Shifting from Zepplin to Nursery Rhymes and Ambient as part of a big life change! Sign up for the Beta here Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: A head to head showdown between: Stable Diffusion vs. DALL-E vs. Midjourney vs. Otter.ai vs. Descript vs. Adobe Premiere! Direct Link to File Brought to you by our sponsor: LinkedIn This episode of MoC recorded live on The Trust Insights Livestream ☕️ Why it's all about the prompts Brand names or likenesses? Forget it. 10:54 LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Getting professional looking photographs, and why you still need to know Canva or Photoshop Saving hours by automating transcripts Which tool works the best? Thanks for listening! Follow John and Katie on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about the agency lifecycle from Ryan Watson, Partner at Upsourced Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn How Upsourced got to servicing creative agencies exclusively What are the metrics that an agency should focus on? What are the four stages of the agency lifecycle? 10:50 The Mailworks - Get the hi gh ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc At which stages can you safely stay? The Heirarchy of Financial Needs Fixing a gross margin problem 20:59 LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Measuring AGI (Agency Gross Income) and is it relevant? Managing and optimizing staffing If it's all bad, pick one, don't ignore it. Building a strong capacity model Learn more at UpsourcedAccounting.com or on their YouTube Channel Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Twitter Source Code, Bard, Unreal Metahumans and more! Direct Link to File Brought to you by our sponsor: LinkedIn and HelloFresh Twitter source code released to the public Should AI be paused? 7:05 LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! TikTok vs Instagram reels London Event Update The future of marketing AI and software is to build your own tuned model Bard in Chris' AI showdown 15:40 HelloFresh - America's #1 Meal kit! Get 50% off your first order and free shipping!! https://hellofresh.com/moc50 In-game Advertising - Blizzard drives 40k Samples for Prada in less than a day with Candy Crush campaign Unreal Metahuman Characters GDPR Right to be forgotten in GPT Almost Timely Written By the Human Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about the longest running and most popular Tech Podcast network from CEO Lisa Laporte! Direct Link to File Brought to you by our sponsors: LinkedIn and The Mailworks Starting on the CFO track Transitioning from 10 audio shows to a complete video network Host Read Ads set TWiT apart, so much so that Lisa has a podcast 9:30 LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Ads take 8 weeks to blossom These are not sponsors, they are long term partners. Covid serving up garbage podcasts The power of a continuity team 22:42 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Dealing with harassment and working towards a better community Equal Pay for Equal Work Home Theater Geeks is back The Return of Live Events? How she consumes and overwhelming amount of media Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about GPT-4, PaLM, BARD, LinkedIn, 3D Food and more! Direct Link to File Brought to you by our sponsor: LinkedIn and The Mailworks GPT-4 Coming Soon Google PaLM integrations into Google Docs, Gmail and BARD Copilot GPT into Office ChatGPT better than a Search Engine? 9:12 LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! LinkedIn Scheduled Posts and Live Audio Only YouTube rolls out Podcasts Will chat into large language models send organic traffic? 17:37 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Carole from Moen thanks for the hook up!! Laser cooking and 3D food printing Shout out to Beyond Meat Chris' Video on ChatGPT and Large Language Models if you can't get to his keynotes Ted Lasso, The Mandalorian Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about media types, the strategies for them and more! Direct Link to File Brought to you by our sponsor: LinkedIn and The Mailworks Defining PESO - Why was it created? What does it mean? 6:45 LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! PESO at the University Level John Blue asks about Press Releases Coordinating content and programs across channels 18:23 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Why the work must generate marketing leads, MQLs, SQLs, or conversions What programs to lead with? TikTok and possible future crackdowns Consulting vs. becoming the marketing team Getting training on PESO through Syracuse Learn more about Gini at SpinSucks.com Join us over on Strava Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about ChatGPT Propmts, TikTok Insights, Lil Pump and more! Direct Link to File Brought to you by our sponsor: LinkedIn All ChatGPT all the time - Chris covering at Martechopia London - use discount code: marspeaker20 How ChatGPT Works SEO Settings for LinkedIn Articles TikTok Insights tool 8:58 LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Lil Pump GTA Server for new song last week and today. Minecraft is still gigantic Will you pay $2,500 for an Apple VR headset? Crocs, AirTags YouTube offering Podcasts Spotify AI DJ Chris at Podcamp Philadelphia Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Email Strategies, Customer First, Cold Email and more! Direct Link to File Brought to you by our sponsor: LinkedIn Digital Nomading from Brazil Chip Kidd's legendary The Cheese Monkeys (and the sequel The Learners!) AIGA Debbie Millman Starting out at ExactTarget, moving on to Litmus 7:14 LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Wildbit and the People First philosophy Postmark Trust Insights for GA4 Why is most cold email terrible? Separate channels for transactional vs. promotional email The inbox is algorithm free Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Hosted Demos, Sales vs. Marketing, Building, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Beginning at Elance, BuzzAgent, and Hubspot Starting Insight Squared - Because time series reporting is a problem in most native applications Reprise - elimating the headaches around maintaing a demo environment Marketing: Having demos on your homepage for users (see Zendesk) Sales: Having the data tell the right story 8:08 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Empowering the rep to share the recording of the demo Full analytics and integration on the sales side Working on the VC side and returning for the chance to build Free Course on Generating Traffic to your LinkedIn Profile from Trust Insights Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Dunks, SEO Ranking Factors, Twitter API and more! Direct Link to File Brought to you by our sponsor: LinkedIn The Big Game - Ben Affleck at Dunks, Michael Keaton in The Flash, Premature Electrification Join The Analytics for Marketers Slack group to get Chris' SEJ Ranking Factors Summary Prevent your legacy Google accounts from automatically upgrading 9:01 LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Free LinkedIn Course Twitter API Reviving LaserDisc Music (Doobies 60fps) Turkiye and Syria Quake Relief Links AHBAP AKUT Search and Rescue The White Helmets Podcamp Philly Retail Media Networks - One quarter of retailers generating more than $100M in revenue more stats here Ted Lasso March 15 Chris at Martechopia London - use discount code: marspeaker20 Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Crowdfunding Scooter, Seed and Spark, Filming Shorts and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Scooter - Watch the Pitch Here Finish Line The 64 Hour Flim Festival Interning for Paul Feig USC School of Cinematic Arts 6:18 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! A budget that's a lot and a little Seed and Spark Wet Leg, Belinda Carlisle and other 80's Sounds Free Course on Generating Traffic to your LinkedIn Profile from Trust Insights Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Yandex SEO, LinkedIn Profile Optimization, ChatGPT, and more! Direct Link to File Brought to you by our sponsor: LinkedIn Yandex leak and what it means for SEO Wikipedia 6:26 LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Free LinkedIn Course Co-tweets, we barely knew ye Rejected ChatGPT Prompts GPT4 OpenAI tool to detect AI Generated Text Search Quality Rater Guidelines - forget EAT, it's now EEA Chris at Martechopia London - use discount code: marspeaker20 Stranger Things Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about The No Fun Guitar, Apollo Press Kits and the Mamoni Valley Preserve! Direct Link to File Brought to you by our sponsor: LinkedIn Bob Weir's No Fun Guitar 8th Edition of The New Rules of Marketing and PR The good and the bad of AI Chasing the Moon and David's Digitized Edition of NASA Promotional Materials at ApolloPressKits.com Fanocracy 11:26 We've got a special offer for Marketing over Coffee Listeners: Click here to get a $100 for your first campaign! Working in Tony Robbins studio that optimizes for both in person and virtual attendees David did some sections of The Carbon Alamanac Panama Eco Resort - Mamoni Valley Preserve (MVP) Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about fewer new podcasts, behind the scenes at Twitter, Foldable Phones, and more! Direct Link to File Brought to you by our sponsor: LinkedIn Getty suing Stability AI Inside Twitter 6:28 LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! LinkedIn's semantic understanding of job titles Number of New Podcasts craters Save Netflix Warrior Nun campaign gets to Wonderhell Foldable Phone HBO Max Orbit Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode Ad Agency owner A.J. Wilcox talks about LinkedIn Advertising Strategies Direct Link to File Brought to you by our sponsor:Marketing Architects Getting Started In Advertising through marketing and tech at school Making Domo the largest spending account Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. The 15 types of LinkedIn Ads Bid levels, Segmenting Your groups don't have to be a graveyard LinkedIn Ads Show Podcast or hit AJ on LinkedIn (tell him you heard about him from MoC!) Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about ChatGPT, EEAT, Hot Wings and more! Direct Link to File Brought to you by our sponsor: LinkedIn Is Google afraid of ChatGPT? AI Hallucinations Why you can't let your business ride on organic traffic alone 10:41 LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! SEO Success Stories - Take great pictures, write great content Google Adds Experience to EAT for EEAT How to spot AI content Looker Query Limits and the state of GA4 Analytics 360 sunset pushed to July 1, 2024 Lucas Shaw of Bloomberg: Warner Bros. licensing old HBO shows, Avatar 2 is profitable after over a billion in first 2 weeks Terry Crews on Hot Ones and Mark Rober. Also check out The Huberman Lab Podcast on How Sugar Works in the Body Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! THE HOLIDAY GIVEAWAY Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Just a quick check in and thank you, review of the most popular shows of the year, and holiday giveaway! Direct Link to File Brought to you by our sponsors:Marketing Architects and LinkedIn Headlining this year was Chris' coverage of GA4 and what's happening in AI: Chris on GA4 Most Popular: CJ Gross asks "What's Your Zip Code Story?" It was a huge year for copywriting and working on your pitch: Ann Handley's new edition of Everybody Writes Startups and Language with Matt Lerner Nancy Harhut on Behavioral Science in Marketing Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. I went out of my way this year for coverage beyond just digital tactics, some great interviews from marketing pros: TV - Angela Voss on all inclusive TV advertising Direct Mail with Breanne and Meagan from The Mailworks Outdoor Advertising with Jeanne Hopkins of OneScreen On the operations side: Marketing Operational Excellence with Peter Mahoney of Plannuh made the Top 5 of this year LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! And superstar returning guests: Seth Godin talks about The Carbon Almanac Debbie Millman talks about talking to The World's Most Creative People Things you should watch: The 1975 Live from Madison Square Garden back in November Letterman interviews Zelenskyy in Ukraine My Holiday gift guide - last addition: 1More Triple Driver Over Ear Headphones I hope you have a great holiday and all the best to you in 2023! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about Fusion, ChatGPT, 12 Days of Data and more! Direct Link to File Brought to you by our sponsors:Marketing Architects and Rocket Money Fusion 12 Days of Data TikTok, News and GDELT decline 5:35 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. Where's my AI portrait? ChatGPT and the state of text generation GoCharlie for practical applications 16:01 Get rid of useless subscriptions with Rocket Money now. Seriously, it could save you HUNDREDS per year. Go to RocketMoney.com/moc Twitter update and Facebook Crosscheck Moderation Give us your year end wrap up and predictions! Best one will get an MoC Yeti Traveler mug! Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode Nancy Harhut talks about driving customer action and loyalty by prompting instinctive responses Direct Link to File Brought to you by our sponsors:Marketing Architects and Rocket Money Get Nancy's book Using Behavioral Science in Marketing here Sparked by Chialdini 7:11 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. Using Autonomy Bias to generate over 400% lift But you are free... to double your results Choice Architecture 19:04 - 20:09 Get rid of useless subscriptions with Rocket Money now. Seriously, it could save you HUNDREDS per year. Go to RocketMoney.com/moc Time Framing (past interview with Tamsen Webster) Temporal Landmarks Saturating Food Pictures HBT Marketing Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about CyberWeek, Clean Rooms, The World Cup and more! Direct Link to File Brought to you by our sponsors:Marketing Architects and Rocket Money Black Friday / Cyber Monday / Giving Tuesday House of Representative Report on Price Gouging Substitute Brands gaining strentgh in a downturn 5:43 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. World Cup - Some Great MarTech World Cup Stats Bank of America thinks they can target ads to Chris with sports AWS Clean Room now available 12:55 Get rid of useless subscriptions with Rocket Money now. Seriously, it could save you HUNDREDS per year. Go to RocketMoney.com/moc And the fake map thing going around 2023 Marketing Planning Guide The Holiday Shopping Guide! Chris tries the new Bose Earbuds - Comply for Beats Fit Pro and Dekoni Google Ads API v12 New Twitter Ad Products - Conversion, Dynamic Products and Collections Worth watching: Spirited, Wednesday Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: No show today, just news to share Direct Link to File Brought to you by our sponsors:The Mailworks and Marketing Architects The 2022 Buying Guide is Here! Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc The Trust Insights Thanksgiving Leftover Recipes for 2022 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. Get Free Stuff with MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about the Latest In TV Advertising from Marketing Architects' Angela Voss Direct Link to File Brought to you by our sponsors: LinkedIn and The Mailworks Angela starting in digital and then moving to MA when they were the leaders in Radio (the largest holder of 800 numbers after the phone company!) Fighting back Google's push into radio Moving the science of driving response over to TV Creating the All-Inclusive TV Offering Nuts.com case study - 10 days to launch! 10:06 LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Deciding not to go back to the office post Covid Balancing Brand vs. Performance in the creative Helping clients enter the TV market for the first time with less pain Creative ESP, the pre-testing platform 19:12 Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Using Animatics to test messaging Annika the AI based media buying platform TV as the best storytelling medium, but the hardest to measure Cord shavers Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about Twitter, Money Laundering, NaNoWriMo and more! Direct Link to File Brought to you by our sponsors:The Mailworks and Marketing Architects Twitter, blue check, layoffs, will a new network rise? Will you buy the blue check to go to the front of the line? Constantine von Hoffman has a good peice noting Revenue per user and advertiser fear 6:07 Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Check out our tour of Mastadon What is a federated social network? 16:22 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. Paramount doing well The IRS has seized over 4B in bitcoin that was stolen from Silk Road It's November NaNoWriMo, Movember Chris is just back from Europe - heapcon Belgrade, Serbia. Taylor Swift, Inside Man Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about the strategies and process of Direct Mail from the team at The Mailworks Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Brianne Baggeta is President and CEO, Meagan Stuart is Director of Client Relations Origin Story of The Mailworks and our heroes 9:56 LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! What are the direct mail strategies? Awareness, Lead Generation, Lead Nurturing 17:24 Do you need to start working with GA 4? The Trust Insights Google Analytics 4 for Marketers Training Course has 35 lessons and over 5 hours of video content. Get your GA4 Certificate Now! Bringing all the logistics into the online portal What's the design process like? Testing and getting feedback on design Visit The Mailworks to learn more Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Guest Stephan Spencer brings us up to date on SEO and the new edition of his book The Art of SEO Direct Link to File Brought to you by our sponsors: The Mailworks and Marketing Architects Yes, it's a large book - you can get the early raw version from O'Reilly now at this link So many things have changed since the last version His agency NetConcepts - Doing SEO holistically Trying to grok the accelerating rate of change 7:27 Get the high ROI only direct mail can deliver , work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc The role of AI versus humans in creating remarkable content Skyscraper content and transitioning it to other formats What are the most common SEO mistakes? Technical Challenges His Podcasts on Marketing and Get Yourself Optimized 19:46 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising. Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today. Using Intuition in Marketing Working with Tony Robbins Prioritizing as the key to being effective in the future Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about Thought Leadership, Email Reputation, Better Videos, and more! Direct Link to File Brought to you by our sponsors:The Mailworks and LinkedIn! What did we learn at MarketingProfs B2B? Replies to improve your email deliverability 7:25 Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc The Power of Direct Mail and the Amazon Toy Catalog Ashley Faust from Atlassian gets Chris to buy into Thought Leadership! Depth of ideas are the requirement LinkedIn ads - AJ Wilcox session was brilliant 15:10 LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! You need to be more active on LinkedIn Update - the price of BIMI A better video workflow Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode best-selling author Jay Baer talks about his new study: The Time to Win! Direct Link to File Brought to you by our sponsors:The Mailworks and LinkedIn! The Time To Win How has the pandemic changed our notion of time? How does speed affect Customer Experience (CX)? 6:48 Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc How should time be measured in CX - use "The Right Now" Why it's always about expectation management Customers are willing to pay more for speed Phone is preferred? 21:07 LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! What generation is the most patient? Least? Fast, Good, Cheap? Why Fast should always be there. Legacy companies will be disrupted Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about Google Tag, BIMI, AirPods Pro 2 and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! Apple adding BIMI (Brand Indicators for Message Identification) - Currently used only by 9% according to Litmus - How to set up BIMI (step 1 SPF, DKIM, and DMARC. LOL) The new Google Tag. Really? Simo Explains 5:49 Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Gartner says only 42% using all capabilites of Marketing Stack (down from 58 in 2020) Professional Job Searches Churn - Open positions double from 1MM to 2MM since 2020. Hiring freezes destroy the culture. 14:35 LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Lower Decks and Shotgun Wedding Chris very impressed with the Airpods Pro 2 We will be at MarketingProfs B2B Boston next week! Join The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Ann Handley stops in to talk about the new edition of her book Everybody Writes! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn! We learn all about the completely revised Everybody Writes! What's been going on at the Market Basket over the past 4 years? Email Newsletters as a major outlet for business writing - Check out Total Annarchy How Ann's voice has changed since the first edition 9:31 Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc Your Writing GPS Avoiding Hot Dog Writing The 20 Things Marketers Write 16:52 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! LinkedIn Newsletters Ditching the readability scores Writing keynote descriptions Featured Event: Marketing Profs B2B - Sign up for the Augie Meet and Greet Now! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about Content Marketing World, Social Media Engagement Rates, Figma and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! Live events are back! Chris at Content Marketing World The Great Churn is real Ashley Zeckman nails it, that relationships are not campaigns. Andy Crestodina solid: Specificity correlates with conversion. Why do events shut off the social channel of their app every year? 7:24 LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Adobe $20B for Figma Ben Kopf has a peice that is 4 years old but still a good overview about Figma Collaboration NyQuil Chicken by TikTok Forbes says large TikTok accounts have a different standard and can publish more controversial content Amazon Tailored Audiences Instagram losing the shopping tab as it chases TikTok or maybe not People feel safer working from home Do you need to start working with GA 4? The Trust Insights Google Analytics 4 for Marketers Training Course has 35 lessons and over 5 hours of video content. Get your GA4 Certificate Now! The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about camera, microphone and lighting for your home studio and more! Direct Link to File Brought to you by our sponsor: LinkedIn Upping your audio and video game Say no to virtual backgrounds Roomrater Kerry Barrett - Helping you look good on video Get a Logitech Brio Plexicam - the less hassle teleprompter alternative Get Blackout Curtains and a Ring Light Philip Hue Lighting for the office Temp control Getting decent sound 21:48 LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Yamaha AG03 RodeCaster Pro II Noise Gate, Compressor, Exciter Microphone options The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode author CJ Gross talks about his new book on Diversity, Equity, Inclusion, Mentoring and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! This Atlanta Zip Code will take 13 years off your life Some of the conversations in the DEI space are not healthy, and are often polarizing. This book seeks to address this. What's Your Zip Code Story? 8:45 LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! How does this apply in a business setting? Focusing on the System DEI as a change management initiative The business case behind a DEI project 19:37 Do you need to start working with GA 4? The Trust Insights Google Analytics 4 for Marketers Training Course has 35 lessons and over 5 hours of video content. Get your GA4 Certificate Now! The power of mentoring Join the Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about Private Social Media, AI Image Generation, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! Private Social Media Stable Diffusion for AI Image Generation LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Instagram increases the filter bubble Trend forecasting - Facebook Prophet, LinkedIn's Greykite iHeartMedia in Fortnite - State Farm Stage with Charlie Puth - Sept. 9 7pm ET. Podcast Movement apologizes for Ben Shapiro Netflix Games? Do you need to start working with GA 4? The Trust Insights Google Analytics 4 for Marketers Training Course has 35 lessons and over 5 hours of video content. Get your GA4 Certificate Now! Both of us at INBOUND and then Chris to Content Marketing World The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about Unstoppable Pumpkin, Discord, AI Generated Images and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! Pumpkin Spice Time - Squishmallow Discord You need to get familiar with Discord 7:15 LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Content By People, For People AI Generated Images are here Some Good Extended Reality Campaigns from Martech Twitter Pixel Update, Conversion API and App Purchase Optimization (Android Only for now) Netflix and Disney both looking at streaming ads. Martech calls it "almost laughably out of reach for most marketers" Do you need to start working with GA 4? The Trust Insights Google Analytics 4 for Marketers Training Course has 35 lessons and over 5 hours of video content. Get your GA4 Certificate Now! Unbelieveable: John loves the Beats Fit Pro, Jabras gone and now the end of Bose Pulse Microphone Upgrade - Shure SM7B The Analytics for Marketers Slack group! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this summer special learn about all the tactics you can use to market a book! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights! LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! The Analytics for Marketers Slack group! It's free and you can get the slides there! Do you need to start working with GA 4? The Trust Insights Google Analytics 4 for Marketers Training Course has 35 lessons and over 5 hours of video content. Get your GA4 Certificate Now! Follow John and Chris on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about Gladwell on Virtual Work, Multimodal AI, Yacht Rock, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Superside! Chris at MAICON Multi-Modal - Type in text, get a photo. SEC in on Rally, crackdown on digital currencies might be illegal outright 7:56 LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Malcolm Gladwell on the importance of getting back into the office Is work is like a sports team, not a family? Multimedia and editable tweets Quantum Learning 18:22 You need a video or design ad for your next campaign, and you need it done by yesterday… But there's nobody on your team with the necessary skills to pull it off. So how do you get quality creative assets as soon as possible? Facebook, Amazon, Salesforce, and Shopify solve this problem by using Superside. Superside is a design subscription service that combines top designers with purpose-built technology to deliver quality design at lightning speed. Start getting high-quality design work—fast. Set up a demo today at Superside. Red Hot Chili Peppers, Barack Obama and Friday 4pm Yacht Rock! RodecasterProII Cover from Ron! Chris does the CO2 check on the Event Venue. Follow John and Chris on LinkedIn The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode Brooke talks about her new book on how to connect, converse and covert! Direct Link to File Brought to you by our sponsors: Zapier and LinkedIn Conversations that Connect on Amazon or grab the first chapter for free at bit.ly/B2book Starting with her work for the Cystic Fibrosis Foundation - Generating awareness before Facebook Ads or Pages were a thing. 12X Event attendance for first run Surviving 2009 Layoffs Her undergraduate thesis on Social Penetration 6:29 - 8:32 See for yourself why teams at Airtable, Dropbox, HubSpot, Zendesk, and thousands of other companies use Zapier every day to automate their businesses. Try Zapier for free today at zapier.com/COFFEE The four levels of self disclosure Using acquisition and retention tags on discussions Staying on top of social 24/7 18:01 - 19:27 LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Using LinkedIn polls gather voice of the customer data Listening to Negative Nancys to find the potholes Sharing User Generated Content Mystery Shop Service Brands taking a stand Music by Odesza Catch up with Brooke on LinkedIn or Twitter Follow John and Chris on LinkedIn The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about Accessibility, Disinformation, Skimpflation and more! Direct Link to File Brought to you by our sponsors: Superside and LinkedIn Now in streaming video! Accessibility - Search Console, W3C, A11y, IBM's Able 7:20 You need a video or design ad for your next campaign, and you need it done by yesterday… But there's nobody on your team with the necessary skills to pull it off. So how do you get quality creative assets as soon as possible? Facebook, Amazon, Salesforce, and Shopify solve this problem by using Superside. Superside is a design subscription service that combines top designers with purpose-built technology to deliver quality design at lightning speed. Start getting high-quality design work—fast. Set up a demo today at Superside. Stop funding disinformation - Ad Fontes Media Bias Chart Customer Reviews as Earned Media 16:11 LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Shrinkflation, Skimpflation - How is Arizona Iced Tea stil 99 cents? CEO says "I don't want to be like the bread and gas guys" Garbage plastic used to create bricks in Nairobi Amazon Prime Day - $11.9B, up 8.5% from 2021 - also note online deflating over last 3 months. Gear Watch: Rodecaster, John's new OWC Thunderbolt dock, Chris' Razer Kishi Chris off to MAICON Follow John and Chris on LinkedIn The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about Escape Games, Virtual Events, and more from Jonathan Murrell, co-founder and CMO of The Escape Game! Direct Link to File Brought to you by our sponsors: Superside and Wix! Learn more at: TheEscapeGame.com and TeamBuildingHub.com Transitioning Escape Rooms to Virtual for Disney, Amazon, the San Francisco 49ers and more! Catching the concept in Europe What to do when covid shuts it all down? How do things like interface and guides set it apart? 8:21 - 9:52 You need a video or design ad for your next campaign, and you need it done by yesterday… But there's nobody on your team with the necessary skills to pull it off. So how do you get quality creative assets as soon as possible? Facebook, Amazon, Salesforce, and Shopify solve this problem by using Superside. Superside is a design subscription service that combines top designers with purpose-built technology to deliver quality design at lightning speed. Start getting high-quality design work—fast. Set up a demo today at Superside. From the Philipines to the US for college, and then playing tennis while starting Candy Galaxy as a Freshman! Finding a co-founder and transitioning from one business to the other 16:32 - 17:58 Professionals around the globe use Wix's complete ecosystem to create, manage, and grow their clients' businesses online. Wix's infrastructure is trusted for performance, reliability, and security, plus limitless creation capabilities and robust business solutions. See why web professionals around the world are choosing Wix- Head over to Wix.com/Partners. Transitioning the power of existing SEO to accelerate virtual Consumers go back to real life, but the virtrual B2B market will not go away Pioneering new hybrid experiences Will VR Headsets be part of The Escape Game? How do they market? The YT video of the door in the workshop - working in a 20k sqr. foot shop Follow John and Jonathan on LinkedIn The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about CoTweets, Missing Search Console Terms, Gear and more! Direct Link to File Brought to you by our sponsors: Superside and Trust Insights Twitter deal not happening? Twitter testing CoTweets Gen Z vs. Millenials 8:06 You need a video or design ad for your next campaign, and you need it done by yesterday… But there's nobody on your team with the necessary skills to pull it off. So how do you get quality creative assets as soon as possible? Facebook, Amazon, Salesforce, and Shopify solve this problem by using Superside. Superside is a design subscription service that combines top designers with purpose-built technology to deliver quality design at lightning speed. Start getting high-quality design work—fast. Set up a demo today at Superside. YouTube dominating, TikTok getting blocked? GSC Hidden Terms 14:55 The Trust Insights Google Analytics 4 Course ahrefs Tim Soulo on Course Marketing Gearwatch: Rodecaster II Amazon Prime Day Follow John and Chris on LinkedIn The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.