Marketing Over Coffee

In this Marketing Over Coffee: Learn about International Women's Day, Clearview, Ryan Reynolds and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn Celebrating International Women's Month with Katie Robbert International Women's Day is over 100 years old! Unilever achieves gender balance in management globally Beta Access to Clearview is disturbing 7:32 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! Some totally ridiculous You Ask I Answer from listeners on gender in the workplace 16:33 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Popeye's names Gut Miami agency of record Ryan Reynolds: Master Marketer Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about BIMI, Going Cashierless, and more! Direct Link to File Brought to you by our sponsors: ahrefs and Express VPN Talking about Covid-19 data Event Cancellations - starting with SXSW and THINK Amazon and Microsoft stepping up to help local businesses Brands can pay to Trend on Reddit - 70% of users welcome brands 6:41 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! Join the Trust Insights Analytics for Marketers Group BIMI Email marketing sender validation Amazon wants other retailers to go cashierless with Just Walk Out Technology 15:30 - 18:10 ExpressVPN Get 3 months free when you sign up at ExpressVPN.com/MOC Opt Out Tools from Katie Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Data Flywheels, The State of Podcasting, Political Marketing Fails and more! Direct Link to File Brought to you by our sponsors: LinkedIn and ahrefs That time Lochhead destroyed my marketing department (previous interview) Niche Down (previous interview) Lochhead on Marketing (his podcast) Interview with DEA guys Niche Design - the leader in Dialog Podcasts The state of Podcasting 8:50 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Data Flywheel Netflix uses their Data Flywheel to double their hit rate Build Platforms Not Products 17:22 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! Data exchange as part of the customer/vendor relationship Looking at the US elections through the Marketing lens The biggest mistake in the history of marketing How the democrats could fix their marketing problem Join us at madconNYC!! $5k package includes an hour with Chris $500 half day (first 3 MoC fans can use code moc for half off!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about PESO, marketing analytics, content scanning and more! Direct Link to File Brought to you by our sponsors: ahrefs and Express VPN Where Spin Sucks started and why didn't they ever give up on it? The Spin Sucks Academy The PESO Model 6:19 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! Chris' YAIA from this week on running data analysis against data exported from ahrefs Starting with Owned On to Social Curation Next Using a Machine Learning Content Scanner What's the latest in paid? Where does "old" PR fit into the new model? Rolling out PESO at Syracuse The two magic points of PESO 15:59 - 17:37 ExpressVPN Get 3 months free when you sign up at ExpressVPN.com/MOC Where do you start with metrics? Join us at madconNYC!! $5k package includes an hour with Chris $500 half day (first 3 MoC fans can use code moc for half off!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Smart Speakers, Facial Recognition, BS Cable Fees, and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn Google Weather Map looking stormy Blocking to win the media scrape battle but losing the smart speaker war Amazon and Google losing ground in the smart speaker war? Not exactly. Buying via Text Message not working yet for WalMart - losing $15k/year/member 7:57 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! FB offsite data deleter Facebook $550M settlement over facial recognition WP Engine local connect As we mentioned Quora last time: New features, Advanced Match and Conversion Windows Corona virus cancelling shows 16:08 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Google ends free WiFi at Indian rail stations, the competition has come down to meet the price Chris cuts the cord Join us at madconNYC!! $5k package includes an hour with Chris $500 half day (first 3 MoC fans can use code moc for half off!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Content as a Service to Your Customers Direct Link to File Brought to you by our sponsors: ahrefs and ExpressVPN.com Deluxe Small Business Revolution on Hulu Betting on content to stretch your spend 12X 6:38 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! How Ty Pennington got in the mix (previous interview with Ty) Not advertising at prospects, but working with them 13:44 - 15:39 ExpressVPN Get 3 months free when you sign up at ExpressVPN.com/MOC Getting up to 14X the ad spend Transitioning a 100 year old brand from "the check company" to a marketing services provider Off to Fredonia, NY Feeding the entire content machine Learn more at SmallBusinessRevolution.org AmandaKBrinkman on Twitter and Instagram Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Lumpy Data, The Innovators Dilemma, Lucifer and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn Superb Owl Ads - Smaht Pahk! Groundhog Day and Wal-Mart On lumpy political data Jumpshot out of business 6:36 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Google's YouTube data studio dashboard - also check out Chris' Webinar - Google Data Studio Master Class "Best Time to Post" Remembering Clayton Christensen, his book: The Innovator's Dilemma Kelsey asked about Quora Ads 13:21 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! Disney+ 28.6M in first 3 months John Blue asks: Has CCPA affected any Google Analytics reports we use? Chris at Agorapulse Social Summit Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Simon's Newest Book! Direct Link to File Brought to you by our sponsors: ahrefs and ExpressVPN Past interviews: Start With Why, Leaders Eat Last, Together Is Better The autobiographical journey Losing Your Passion Having trust betrayed The Game of Business is Infinite Why cause driven is not the same as corporate social responsibility 9:51 - 11:51 ExpressVPN Get 3 months free when you sign up at ExpressVPN.com/MOC What skills does the CEO need? It's time for the Chief Vision Officer (CVO) 17:36 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! How to use ahrefs Learning about teammates from Navy Seals Ethical Fading and Euphemisms Alan Mullaly dealing with transparency at Ford We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Oculus Quest, NLP, TikTok and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn Chris gets the Oculus Quest for testing Favorites: Tilt Brush by Google, Vader Immortal, Beat Saber 2 out of 3 don't measure, 80% will give up on personalization - citizen data science is dead? 8:11 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! The Martech Landscape goes Crowdsource Natural Language Processing Chrome support for cookies ends by 2022 Running your own Matomo.org Web Analytics 14:34 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Google 2020 Core update Fresh Data on TikTok Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn how to grow your own Fanocracy! Direct Link to File Brought to you by our sponsors: ahrefs and ManyChat Fanocracy now available on Amazon Past DMS Interviews The fans of Comic-Con Why you have to let the fans run with it How fan fiction keeps the franchise top of mind Separating the art from the artist 11:28 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! Haggerty Insurance working for Antique and Specialty Car Fans The Neuroscience of Fandom Tribes and proximity IMPACT Sales and Marketing Summit 19:51 ManyChat Automates & Combines Facebook Messenger and SMS to Grow Your Business. Check it out for Free! Proximity and Mirror Neurons Let's play - community of game watchers Ubisoft, Avatar and Panama Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Channel Changes, Chat Campaigns, TOCC and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn ManyChat CEO Mike Yan tells us about the state of messaging (his instagram) Get started for free with ManyChat when you use promo code MOCPRO Starting before Facebook with Telegraph A channel that now has over a billion messages a day The channel doesn't matter to the customer What happens in the transition from Email only to 5-7 different channels? 8:53 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! Do you force the campaign into the channels or fit the channel message to the campaign? Converting an offline interaction to online Sample Chat Marketing Campaigns Free YouTube course on chat campaigns 16:10 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Managing the transition from Bot discussion to human The TOCC framework Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about 12 Days of Data, Beating RoboCalls, Winning the Holiday, and more! Direct Link to File Brought to you by our sponsors: ManyChat and Dollar Shave Club The 12 Days of Data! Chris' Super Awesome Robocall hack! 6:19 ManyChat Automates & Combines Facebook Messenger and SMS to Grow Your Business. Check it out for Free! CMI Quantitative Psychology for segmentation Amazon delivering half its own packages? Katie comments on the holiday carnage. 12:53 - 14:10 Dollar Shave Club - Get the Ultimate Starter Set for ONLY $5!! The Executive razor, Shave Butter, Prep Scrub and Post Shave Dew! Punching Out Christmas Special Coca-Cola brings back the CMO The Solutionator! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about TV Shows, Twirlygirl, The Story of Your Brand, and more! Direct Link to File Brought to you by our sponsors: Quickbooks and ManyChat Michael Jamin on his work as a screenwriter and Cardboard Rocket Ships Starting in Screenwriting - Just Shoot Me Doing animation projects - Beavis and Butthead, King of the Hill Ramping up for a new show How has TV changed since the 90's? 6:37 - 7:52 Give Intuit QuickBooks a try! Learn more about smarter business tools at Intuit.ME/MOC Twirlygirl - selling happy childhood memories How screenwriting applies to branding You want to look small 12:16 - 13:24 ManyChat Automates & Combines Facebook Messenger and SMS to Grow Your Business. Check it out for Free! What makes a story Plot versus story The biggest mistake about the About Us page Telling the story of your brand Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Cyber Monday, Attribution, FTC Influencer Rules, and more! Direct Link to File Brought to you by our sponsors: Dollar Shave Club and ManyChat Black Friday, CyberMonday, Giving Tuesday - AdWeek CyberWeekend 7.5B Tech (Airpods, Air Fryers, Samsung TVs) Toys (Frozen 2, Nerf, Paw Patrol), Small Biz Saturday MassSave Smart Thermostat Deal Toys R Us is back GA Attribution - Learn all about attribution in this blog post series 7:58 - 9:34 Dollar Shave Club - Get the Ultimate Starter Set for ONLY $5!! The Executive razor, Shave Butter, Prep Scrub and Post Shave Dew! New FTC Influencer Rules 13:31 - 14:38 ManyChat Automates & Combines Facebook Messenger and SMS to Grow Your Business. Check it out for Free! Dedicated vs. Shared IPs - 50k minimum, don't change if there's trouble, try to smooth the spikes Black Box vs. Interpretability MarketingLand - AMP in Gmail Mobile Apps - Check out the AMP Playground Superb Owl ads sell out John at NEDMA MTechSummit Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Marketing Insider Group CEO Michael Brenner talks about his latest book! Direct Link to File Brought to you by our sponsors: Intercom and LinkedIn The Book: Mean People Suck Looking back on more than 50 jobs! We all think we're awesome. We're not. The Great Idea Cycle of Death 6:22 Intercom will help you give your customers the one thing they're looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do! Resisting the urge to leave Worse than 80/20 - Behind every idea is an executive that asked for it Special for MoC Listeners - The Mean People Suck Audiobook Companion Guide The Bull's Eye Org Chart 13:15 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Michelle Miller and the significant objects project Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Instagram Likes, Hacking Smart Speakers, Mining HARO, and more! Direct Link to File Brought to you by our sponsors: Intercom and Quickbooks Instagram dropping likes, what's the angle? Jimmy Wales new social network, Scott Galloway teeing off on Facebook Brand Organic reach is extinct Invest in your own platform 6:21 - 8:03 Give Intuit QuickBooks a try! Learn more about smarter business tools at Intuit.ME/MOC Mining HARO Disney + some outagages but everybody loves The Mandalorian, we are big on Crisis on Infinite Earths 13:07 Intercom will help you give your customers the one thing they're looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do! Alexa outselling Google Smart Speakers. Where's Alexa heading? Chris gets the new AirPod Pros! Hacking Smart Speakers with Laser Pointers Colin's Blogging SEO Tips Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about the future of healthcare, AllCare, Orphan Drugs and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Quickbooks The Book: Healing American Healthcare The current system is "the worst aspects of capitalistic greed with the worst excesses of bureaucratic socialism" The 4 problems to be solved Carrier and patient are not aligned Creating AllCare as a national option 9:03-10:43 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Why AllCare instead of Medicare for All? Not shutting down private insurance. British vs. German Systems Making deductables managable 19:35 - 20:47 Give Intuit QuickBooks a try! Learn more about smarter business tools at Intuit.ME/MOC Pharma ads and lobbying Orphan Drugs Doctors drowning in paperwork Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Hyperpersonalization, Global DM, and more! Direct Link to File Brought to you by our sponsors: Intercom and Trust Insights Jacobs & Clevenger is a Performance Marketing Agency Amazon, Wayfair and Sephora testing direct mail as the noise gets beyond overwhelming in other channels Going beyond segementation to personalization 6:55 Intercom will help you give your customers the one thing they're looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do! International Direct Marketing What's up with Radio? Huge in Japan! Discounts for VR/AR and Postal Rate hike coming January 26, 2020 Trust Insights – Where should you be focusing your efforts in Social for 2020? Start with small data (or stop collecting it!) J&See Podcast Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Topics and more! Direct Link to File Brought to you by our sponsors: Intercom and Trust Insights BERT is here, what does it me an for marketers? LinkedIn Events 6:21 Intercom will help you give your customers the one thing they're looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do! Quantum Supremacy CCPA Overview AdWeek - Netflix Testing Variable Play Times Trust Insights – Where should you be focusing your efforts in Social for 2020? United Airlines Star Wars Plane Holiday - 6 fewer days and one less weekend over 40% to do ALL shopping on Amazon. Chris getting AfterShokz, my HiFiMan HE-4xx, new Apple Airpods, Bose NC Earbuds 700 Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about the Gig Economy, Media Diets, Jazz and more! Direct Link to File Brought to you by our sponsors: Intercom and Quickbooks His book This Is Marketing Books versus online Live events The gig economy is no economy at all Improving your media diet 8:19 Intercom will help you give your customers the one thing they're looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do! Renormalizing Good Behavior Short Term vs. Long Term 16:35 - 18:03 Give Intuit QuickBooks a try! Learn more about smarter business tools at Intuit.ME/MOC Organic getting throttled? Creating remarkable products Starbucks sending the consistency message through shutdowns PS Audio still has the DACs you need, Patricia Barber Planar headphone deal on Drop Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Postmaster Tools, Cybermonday Signs, Dashboards and more! Direct Link to File Brought to you by our sponsors: Intercom and LinkedIn Google Postmaster tools? It's Q4 - time to talk CyberMonday! 5:43 Intercom will help you give your customers the one thing they're looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do! Postmaster helps with other services too JW gets to hear from Steve Case It's Q4 - time to talk CyberMonday! Great article from Venture Beat on GDPR showing who has been fined for what Twitter for Macs running on macOS Catalina - Used Mac Catalyst toolset for development 15:09 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! MarketingProfs B2B Speakers - Chris on Dashboards Don't be a podcast n00b Tom Webster on Super Listeners Gear - Drop has HiFiMan HE4xx for $130 Japanese stalker found singer through reflection of train station in her eyes Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Sentiment Analysis, Modeling Intent, Ethical Debt and more! Direct Link to File Brought to you by our sponsors: Intercom and Trust Insights Associate Principal Advisor at GetApp The five ways sentiment analysis presents itself in software 8:12 Intercom will help you give your customers the one thing they're looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do! Modeling Intent 6 Steps to stop Ethical Debt in AI Product Development Trust Insights - Where should you be focusing your efforts in Social for 2020? Fariness vs. Accuracy Trade Off Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Social 2020, Attribution, Governance and more! Direct Link to File Brought to you by our sponsors: Intercom and Trust Insights Special Guest Katie Robbert! We're Live From New York During AdWeek! Social 2020 Report TikTok churn? 6:20 Intercom will help you give your customers the one thing they're looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do! How should women be portrayed in advertising? Adobe Influencers 14:10 Trust Insights - Where should you be focusing your efforts in Social for 2020? Attribution Analysis on the way up! Governance, not so much yet. Talking with my sunglasses, Apple CarPlay, EOL iPhone 6 Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Now with more Seth Godin! We talk about his book: Linchpin Direct Link to File Brought to you by our sponsors: Intercom and Trust Insights What's Linchpin about? How do entreprenuerial linchpins fit in to large organizations? Who are the artists? Can you get beyond Dunbar's Number? Gary V. is using twitter to add two zeros. 9:02 Intercom will help you give your customers the one thing they're looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do! What is The Resistance? What is Emotional Labor? Thrashing – a classic Marketing problem, and yes, Duke Nukem! Real artists ship. Is there any future for mass media advertising? What's are the trends in privacy? Zen Habits – Read Leo's Blog Making dreams come true and having Super Powers Where the books come from Trust Insights Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about the Transition from CMO to CEO, Travel Hacks, the CMO Stack and more! Direct Link to File Brought to you by our sponsors: NetSuite and OmniFocus Stack & Flow Interview with Mike when he was still at Cybereason Mike on MoC when he was CMO of Hubspot The Return of The Marketing Over Coffee Awards!! He is now CEO at Lola The differences between CMO and CEO Jeanne Hopkins joins Mike as CMO! 10:56-12:05 NetSuite by Oracle is the business management software that handles every aspect of your business in an easy to use cloud platform; giving you the visibility and control you NEED to GROW. NetSuite is offering you valuable insights with a FREE guide – "Seven Key Strategies to Grow your Profits" at NetSuite.com/COFFEE What does Lola do? Travel Hacks! 16:30-17:50 Accomplish more every day with OmniFocus. Check out the professional To-Do list manager at Omnifocus.com Slack needs a Wiki (Tettra) Using Lookr for internal reporting, Hubspot Agile Operations Summit coming up Nov. 6 in Boston - Code VOLPE50 Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Gender Identity, End of the Like, Death of the DSLR and more! Direct Link to File Brought to you by our sponsors: NetSuite and Intercom Special Guest Katie Robbert! Shoutout to Tiani on our gender bias Working with gender identity and preference CMO Survey 9:21 Intercom will help you give your customers the one thing they're looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do! Likes going away - pivot away from vanity metrics to building your own community Google First Price Auctions 17:26-18:35 NetSuite by Oracle is the business management software that handles every aspect of your business in an easy to use cloud platform; giving you the visibility and control you NEED to GROW. NetSuite is offering you valuable insights with a FREE guide – "Seven Key Strategies to Grow your Profits" at NetSuite.com/COFFEE How much do you value diversity? The problem with quotas. Using a performance model to determine what you can do Show Wrap up over on In Ear Insights iPhone 11 drop and the end of the DSLR, but lack of 5G? Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Scott Brinker talks with us live from he INBOUND Podcast Studio! Direct Link to File Brought to you by our sponsors: Intercom and Trust Insights Photo thanks to Josh Davis! Extending Hubspot out to the rest of the customer experience -building the flywheel What's hot with Hubspot partners? The Hubspot Marketplace What does integrate really mean? The experience can vary widely. 10:45 Intercom will help you give your customers the one thing they're looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do! Transition from Unicorny to Martech is Marketing 80,000 Martech vendors? Yeah, it's true The 90/10 rule for adopting new software tools Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: CEO and Founder of WeShowUp tells us about his new approach to event ticketing and more! Direct Link to File Brought to you by our sponsors: OmniFocus and Intercom Talking with Kahlil Ashanti The man who introduced us - Ron Ploof, check out this past interview on Story Telling WeShowUp.io - Changing the way people go to shows - reserve a seat and pay afterwards Basic Training - Doing a One Man Show 6:21 – 7:41 Accomplish more every day with OmniFocus. Check out the professional To-Do list manager at Omnifocus.com Living through the "Phonebook to Facebook" transition Being cast for The Tick 14:20 Intercom will help you give your customers the one thing they're looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do! Who's going to be the next Taylor Swift? Boomers Aging out and the next generation used to everything on demand Meet Richard Pryor Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about The Marketing of Tomorrow, Quantum Computing, Warshipping and more! Direct Link to File Brought to you by our sponsors: NetSuite and Intercom Facebook phasing out 3rd party data, Group privacy settings "The Marketing of Tomorrow" Based on our mention of Annheiser Busch as beverage of gaming Jeffrey sent a link to performance beer. Product Hunt - fake apps on the home screen 5:53 Intercom will help you give your customers the one thing they're looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do! IBM Explains Quantum Computing (or at least tries to) Deep Neural Networks (and how to explain them) 14:33-15:54 NetSuite by Oracle is the business management software that handles every aspect of your business in an easy to use cloud platform; giving you the visibility and control you NEED to GROW. NetSuite is offering you valuable insights with a FREE guide – "Seven Key Strategies to Grow your Profits" at NetSuite.com/COFFEE Warshipping We will be at Content Marketing World, INBOUND and MarTech Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Inception, Credibility, Pre-Wiring and more! Direct Link to File Brought to you by our sponsors: LinkedIn and NetSuite Oren Klaff talks to us about his latest book Flip The Script Also check out the fantastic interview on his previous book Pitch Anything Things are bought, they're not sold Racing in the Daytona 500 9:27 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Why it needs to be doubled What language was created for, and what we are pre-wired for 19:32 – 20:42 NetSuite by Oracle is the business management software that handles every aspect of your business in an easy to use cloud platform; giving you the visibility and control you NEED to GROW. NetSuite is offering you valuable insights with a FREE guide – "Seven Key Strategies to Grow your Profits" at NetSuite.com/COFFEE Jumping up to hot cognition Plain Vanilla - getting it to the committee Skin in the game and credibility Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Mind Keyboards, The Power of YouTube, AI Copywriters and more! Direct Link to File Brought to you by our sponsors: LinkedIn and OmniFocus Facebook pile of money, $5B fine, and Typing with Your Mind Chase commits to AI in copywriting trials 5:57 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! YouTube 10x more powerful than Instagram Twitter more context on unavailable tweets (deleted, protected, muted) Yoast with Podcast Indexing General Mills RFP from AdWeek 17:02 – 18:43 Accomplish more every day with OmniFocus. Check out the professional To-Do list manager at Omnifocus.com Bose Sunglasses and Oculus Quest test runs VR at Mass MoCA No proof screen time hurts kids The "Rock & Roll Problem" Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Pranav Yadav talks to us about his work at Neuro-Insight! Direct Link to File Brought to you by our sponsors: LinkedIn and OmniFocus Pranav Yadav is the US CEO of Neuro-Insight Neuroscience, Neuromarketing and marketing to the subconscious Getting storytelling and branding together 10:03 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Testing multiple concepts in the same cell. Not just for TV, also for digital. Guiding principles and the cure for those suffering from conceptual closure. Memory is king for predictive, diagnostic gets to the "Why?" 26:43 – 28:04 Accomplish more every day with OmniFocus. Check out the professional To-Do list manager at Omnifocus.com "Emotional Advertising Works" - The 1960's Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

Shoptimus Prime! In this Marketing Over Coffee: Learn about Prime Day, Face App BotFarms, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights JW calls tipping point on Amazon Prime Day - 100 Million sold, not so good for little guys, The Best Prime Deal Face App 8:03 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Offer your SMB services on your LinkedIn Page, and Chris is now a news source Instagram removing Likes Bot Farms! FB $5B fine 16:59 Trust Insights DCJ Beta Program Accepting Applicants - October 15th GA Bootcamp Anheuser-Busch files Trademarks to be the Official Beer of Esports CMOs Jumping for Cannabis and more brands giving up on CMO position JW gets a new Espresso Machine Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Gabriel Weinberg and Lauren McCann talk about The Big Book of Mental Models! Direct Link to File Brought to you by our sponsors: LinkedIn and OmniFocus The book is "Super Thinking, The Big Book of Mental Models" Past Traction Interviews with Gabriel and Justin Duck Duck Go Gabriel's billion views on Quora Lauren brings the stats 8:32 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Framing, Bias and Most Respectful Interpretation 19:34 Accomplish more every day with OmniFocus. Check out the professional To-Do list manager at Omnifocus.com Early adopters Default Effect Opportunity Cost Hating your book - the 90/90 rule Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Venmo Data, Prime Day Google Analytics Bootcamp, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Co-Working in Pittsfield Venmo data set Instagram engagement rates dropping off IG in Chernobyl 8:43 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! AI new discoveries old papers Amazon Prime day 17:44 Trust Insights DCJ Beta Program Accepting Applicants The end of iTunes and Jony Ive leaves Apple B2B GA Bootcamp Chris and Katie on their way to MAICON Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Lisa Buffo teaches us about the challenges unique to the cannabis industry! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights What drove the creation of the Cannabis Marketing Association The problem with compliance Google and Facebook do not accept ads Cannabis Influencers on Instagram 9:46 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! The burden of Cannabis education is put on the marketers Will the Colorado model spread to the rest of the nation? 15:37 Trust Insights MVP Progam shows you which pages on your website make conversions happen Branding challenges in the cannabis industry Where to start for marketers that want to get into the cannabis industry How does tax code affect marketing in this space? Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Facebook Libra, AMP Email, Eternal Blue, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Facebook Libra and Calibra digital wallet 68% of Shareholders want Mark Zuckerberg out Instagram engagement rates dropping off 6:44 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! I got an AMP Email! Eternal Blue from Gerard 13:34 Trust Insights MVP Progam shows you which pages on your website make conversions happen - Attribution analysis backtesting, http://mostvaluablepages.com Brexit letter to the editor Twitter fake news defense acquisition Grover fake news detection Clippy now with more Skynet! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about the Inevitable Demise of the Corporation... and How to Save It? Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights The Book: Built to Suck Past Interviews: Flip the Funnel, and more Flipping the Funnel HMS Beagle Everyone is in the survival business Embrace your heresy 7:50 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! The four approaches to fix the problem: digital disruption, customer obsession, talent resurrection, and corporate citizenship ShortTermitis 20:08 Trust Insights MVP Progam shows you which pages on your website make conversions happen Breaking the quarterly churn Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about AI, Attribution, Facebook Ad Scores, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights IBM AutoAI - Making it easier to apply machine learning Is business less interested in everything being statistically relevant? Tax credits for R&D? 7:32 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Courtney asks about their FB ad account getting "Penalized" Check your ad relevance scores and here's the new relevance replacement Hunting Double Unicorns The Non-Binary Rebrand The Frenchie. Jimmy John's refuses to use 3rd party ScUber Trust Insights MVP Progam shows you which pages on your website make conversions happen - Attribution analysis backtesting, Webinar June 11 on Extending GA Attribution analysis Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Bill's Voyage Through the Cloud! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Check out Bill on LinkedIn All across the Cloud - Salesforce, Zendesk, Slack Starting with gaming - Case's Ladder to IGN Bringing some B2C to Salesforce.com 8:55 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Over to Zendesk Fighting B2B Boredom Slack as email killer Trust Insights MVP Progam shows you which pages on your website make conversions happen Attribution can be a long difficult haul Aided recall, unaided recall, sentiment, share of voice Building a CAT6A network in your house Video for proposals and contracts by GetAccept Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Life to the Extreme, Dark Web, Velvet Rope Social, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Chris on the Blue Mic Facebook Pixel Less Effective? Facebook removes inauthentic behavior accounts Darkweb vs. the Velvet Rope 8:05 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Amazon breaks ground at Cincinatti / Northern Kentucky Shipping Facility Lights out warehouses Upcoming feature on healthcare Google Marketing Live 2019 13:23 Trust Insights MVP Progam shows you which pages on your website make conversions happen ahrefs Content Explorer has been rebuilt from the ground up 17:30 Talking with Ty Pennington about his new book: Life to the Extreme John's story on trying to visit an Extreme Makeover Home Edition Build Past MoC with Sal Ferro and John Doyle Beware the summer vacation travelers! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about the different types of company growth and how to get them! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Growth and Innovation Evangelist at Salesforce.com Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business Intro from Geoffrey Moore The different ways to grow and the 10 paths to growth Course correcting Growthstall 7:15 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Red Bull was around for a long time before it got huge Starbucks as cautionary tale The multiplier effect of combining paths Being the Evangelist at Salesforce.com 63% of the time sales people are not selling and half will miss quota 20:50 Trust Insights MVP Progam shows you which pages on your website make conversions happen Deafeating Churn - it's not a defensive campaign Your customers will only be as happy as your employees Purpose over profit Marketing Over Coffee Master Session! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about the future of social, AI bias, analytics for your analytics, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Swoogo Live from Poland Facebook F8 - The pivot to Private Social - TI Podcast on Private Social 6:02 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! AI is 2 Male 2 White, and the Worst Case Scenario Offensive Job Posting Ways to eliminate bias Election season is coming Google Data Studio over static reports and tracking them 14:58 Build your event registration page and website with Swoogo and save yourself a ton of pain. Swoogo works on a pricing model that doesn't make you cringe— you never pay more for more events or registrations. Head to get.swoogo.com/marketingovercoffee to learn more and claim a free event app when you subscribe, exclusively for Marketing Over Coffee listeners. Podcast download analysis KFC Virtual Influencer Marketing Over Coffee Master Session! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Christopher Lochhead on his new book Niche Down, the Entreprenuerial Crisis, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Swoogo Prerequisite Listening: Christopher Lochhead on Play Bigger (Part 1) Christopher Lochhead on Play Bigger (Part 2) - FIRST TIME AVAILABLE! Niche Down: How to become legendary by being different Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Verve Coffee of Santa Cruz on the west, Brooklyn Roasters on the east! Niching down for the "small e" entrepreneur and how niching affects your career Zoom goes public 19:49 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! The current negativity around tech Brookings Institute study on startups WSJ Crisis in American Startups 35:07 Build your event registration page and website with Swoogo and save yourself a ton of pain. Swoogo works on a pricing model that doesn't make you cringe— you never pay more for more events or registrations. Head to get.swoogo.com/marketingovercoffee to learn more and claim a free event app when you subscribe, exclusively for Marketing Over Coffee listeners. Prosecuting the magic triangle What's holding entrepreneurship back in America? Why is healthcare tied to employment? Moving from Legends and Losers to Find Your Different The rise of the conversational podcast! Buy The MoC Playbook now! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Audio Gear, Facebook Groups, Gillette Ads, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Swoogo Katie joins us in our quest to minimize mansplaining New Camtasia Beta New Rode box with a compressor and limiter, and Rode wireless lav 7 New Announcements for Google Cloud - Run, Traffic Director, Cloud Data Fusion, Code, Auto ML Tables, AI Platform, Anthos 6:29 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Facebook Group Crackdown Wedding Shaming FB Groups - It's all about word choice 15:40 Build your event registration page and website with Swoogo and save yourself a ton of pain. Swoogo works on a pricing model that doesn't make you cringe— you never pay more for more events or registrations. Head to get.swoogo.com/marketingovercoffee to learn more and claim a free event app when you subscribe, exclusively for Marketing Over Coffee listeners. Gilette Vera Bradley and some new ads Mansplaining Gillette Razors Get the AI Transcription Goofs from The Marketing Over Coffee Playbook! Or just buy The MoC Playbook now! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about what marketing needs from sales, how to be an advisor, the 52% SME and more! Direct Link to File Brought to you by our sponsors LinkedIn and Swoogo The book: Eat Their Lunch What's the mindset and business accumen required to sell? "The Only Sales Guide You'll Ever Need" Doing advisory and consultant work: "The Lost Art of Closing" The 4 Levels of Value Creation and Starting from the Right 8:01 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Working the sequence of 4 x 15 with no automation Hunting vs. Inbound Integral Theory 15:15 Build your event registration page and website with Swoogo and save yourself a ton of pain. Swoogo works on a pricing model that doesn't make you cringe— you never pay more for more events or registrations. Head to get.swoogo.com/marketingovercoffee to learn more and claim a free event app when you subscribe, exclusively for Marketing Over Coffee listeners. The 52% SME Where do people get it wrong? Giving up too early. Iannarino100 - Will get you $100 off The Outbound Conference! Learn more about Anthony at https://thesalesblog.com The MoC Playbook is now available! Click this link and buy one now! learn more on the landing page Sign up for the Marketing Over Coffee Newsletter powered by DotDigital! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Superpowered Email, Two Camera Shoots, Podcast Transcripts, and more! Direct Link to File Brought to you by our sponsor: LinkedIn and Trust Insights Get the AI Transcription Goofs from The Marketing Over Coffee Playbook! Thanks to Kerry and Katie for April Fool's, and again to John Blue for manure management AMP for Email The Shopify/Mailchimp/Klaviyo triangle Chris archiving with Amazon Glacier using the Freeze App 8:22 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! New Lookalike targeting for LinkedIn The leanest and meanest 2 camera shoot: DJI Osmo Pocket camera (for the close up with motion tracking) Osmo Pocket tripod Headworn mic Back of room tripod mount Smartphone tripod holder Audio recorder PluralEyes for sound syncing and more 15:49 Also brought to you by Trust Insights Apple TV+, Airpods 2, New iPads, Credit card (2% cash back on Apple Pay) Google rolling out podcast transcripts Bernie shouting out the Playbook from Ireland!! - Thanks to HanMarsland The MoC Playbook is now available! Click this link and buy one now! learn more on the landing page Sign up for the Marketing Over Coffee Newsletter powered by DotDigital! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about April Fool's, Cybersecurity for Girl Scouts, Cutting Edge Animation, and more! Direct Link to File Brought to you by our sponsor LinkedIn Marketo Goes Collaborative Adding AI to ABM 7:23 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place wh ere you can find over 575 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Cybersecurity for Girl Scouts of America Responsible Tinkering Upping the ante on product demos Adobe Summit and next generation animation tools Thanks to John Blue for the Bathroom Sponsor Shot The MoC Playbook is now available! Click this link and buy one now! learn more on the landing page Sign up for the Marketing Over Coffee Newsletter powered by DotDigital! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Influencers, Social Media Listening Tools, Heirarchical Ontology, and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn Get AI Goofs 2 now for free! Influencer Benchmark Report - Instagram 75x more powerful Cali Influencers in the Poppy Fields, and the hipsters that all look alike. Best social media listening tools: Agorapulse, Talkwalker, Brand 24 6:24 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! College Entrance Scandal New Facebook Metrics - Facebook Outage - Trusted Friends on John's Tombook Question from Ben on using ahrefs for mapping out topical space based on keywords (heirarchical ontology) 15:55 We are giving away ahrefs accounts to one listener this week! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways throughout the quarter! Chris at Social Media Marketing World right now! Judgement calls on topic maps Last week to get The Playbook on Kindle! Ping John for HELLO discount codes. The MoC Playbook is now available! Click this link and buy one now! learn more on the landing page Sign up for the Marketing Over Coffee Newsletter powered by DotDigital! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters. This week's artwork a modified photo from Cathi Alloway

In this Marketing Over Coffee: Learn about working with Taylor Swift, and Katie Couric, using PCM, and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn The book: One Million Followers by Brendan Kane Thinking beyond the United States Building Taylor Swift Brand Advocates Selling is not providing value 9:15 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Using a Targeting Checklist and the Process Communication Model (PCM) Facebook Midnight Ad Launch 18:35 Chris C. from Boston is this week's winner! We are giving away ahrefs accounts to one listener this week! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways throughout the quarter! Transitioning Katie Couric from appointment media to digital engagement The mindset for social and digital What's going on with Instagram? Check out Brendan there. Learn more about Brendan on LinkedIn and on Twitter The MoC Playbook is now available! Click this link and buy one now! learn more on the landing page Sign up for the Marketing Over Coffee Newsletter powered by DotDigital! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.