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Marketing Over Coffee

Marketing Over Coffee

792 episodes — Page 10 of 16

Lightning Sales Ops

In this Marketing Over Coffee: A Special Interview with Matt Bertuzzi, the author of Lightning Sales Ops Direct Link to File Brought to you by our sponsors: Templafy and Jamf Born from Dreamforce Do you start with best practices or build everything custom? Focusing on Rep User Experience #NeverLeads Templafy is the smart way to create professional, on-brand documents and emails in an instant and streamline workflows across Outlook, Powerpoint, Word, or any other of your preferred office applications. Marketing Over Coffee listeners can get free access to: 20 best in class Office templates 350+ professional business slides 2000+ royalty free photos Just visit www.templafy.com/moc for free access to the Templafy demo! More data with Pre-Opportunities Why it's time to move to Lightning Linking your marketing content library to the call page with Lightning Timestamping and measuring marketing impact Jamf Now is your device management solution for the iPads, iPhones and Macs in your workplace. Jamf Now is accessible and affordable for everyone, so businesses can support their users without help from IT. You can configure settings on all of your Apple devices and manage them by deploying apps from anywhere. Enforce passcodes and even remotely lock or wipe a device. Sign up and start protecting your Apple devices. Manage your first 3 devices for free. Add more for just $2 per device per month. Create your free account today at jamf.com/moc Preston Clark's Rise of the Silent Sales Floor Getting back to analog Why Matt now likes Slack Connect @mattbertuzzi Get episodes early, get the back catalog - get the app! Our theme song is Mellow G by Fonkmasters.

Mar 11, 201726 min

The Professionally Naked

In this Marketing Over Coffee: Learn About Facebook Prophet, Marketing Stats and Snapcodes! Direct Link to File Brought to you by our sponsors: Templafy and Jamf Facebook's Prophet for forecasting Facebook and YouTube Video changes - time watched, not number of views Tracking emotional intent Templafy is the smart way to create professional, on-brand documents and emails in an instant and streamline workflows across Outlook, Powerpoint, Word, or any other of your preferred office applications. Marketing Over Coffee listeners can get free access to: 20 best in class Office templates 350+ professional business slides 2000+ royalty free photos Just visit www.templafy.com/moc for free access to the Templafy demo! Tool Watch Learning graphing tools, Python and R Snapchat Snapcodes and how to set them up properly Bridging the "Air Gap" with a drone, cloud bleed, 2 factor authentication Guest blogging template from Moz Jamf Now is your device management solution for the iPads, iPhones and Macs in your workplace. Jamf Now is accessible and affordable for everyone, so businesses can support their users without help from IT. You can configure settings on all of your Apple devices and manage them by deploying apps from anywhere. Enforce passcodes and even remotely lock or wipe a device. Sign up and start protecting your Apple devices. Manage your first 3 devices for free. Add more for just $2 per device per month. Create your free account today at jamf.com/moc Gear Watch - Hear One, Sennheiser Noise Reduction Headphones (and Sony), Raspberry Pi Zero Trade Show Booth Tracker and the Professionally Naked! Chris and EventHero at Social Media Marketing World - register now! Get episodes early, get the back catalog - get the app! Our theme song is Mellow G by Fonkmasters.

Mar 1, 201719 min

Don't Keep Your Day Job

In this Marketing Over Coffee: A Special Interview with Cathy Heller! Direct Link to File Brought to you by our sponsors: Templafy and Jamf Cathy Heller is a singer songwriter who sells her music to films and TV shows, and is also an agent to help others do the same She came to us via Tim Street, our source for all things video and entertainment Having a purpose and finding your passion Carol Dweck's book on Mindset Carving out time to hone your craft Working for free so you can get paid Templafy is the easy way to keep the whole company on brand in the documents and content they create – whether they're working through Office 365, Google Drive or any other office productivity platform. Your colleagues will have company assets and templates at hand while working in their favorite application, helping them to be more productive and to follow brand guidelines without even thinking about it. Templafy is offering a free trial to all listeners. Just visit templafy.com/MOC and request your customized free trial. It's that simple! Her background in the music industry Licensing as the exposure to jumpstart the artist's career, her course on 6 figure songwriting Jamf Now is a device management solution for the iPads, iPhones and Macs in your workplace. Jamf Now is accessible and affordable for everyone, so businesses can support their users without help from IT. You can configure settings on all of your Apple devices and manage them by deploying apps from anywhere. Enforce passcodes and even remotely lock or wipe a device. Sign up and start protecting your Apple devices. Manage your first 3 devices for free. Add more for just $2 per device per month. Create your free account today at jamf.com/moc What's your day like? The power of persistance and being personable, and the power of postcards! Find more from Cathy Heller, check out the Don't Keep Your Day Job Facebook Page Get episodes early, get the back catalog - get the app! Our theme song is Mellow G by Fonkmasters.

Feb 24, 201735 min

Now with More Drip Campaign Stockades!

In this Marketing Over Coffee: Learn About Keyword Data, VR, Microsoft Tools and more! Direct Link to File Brought to you by our sponsors: Templafy and Toptal Uncover keyword level data with Google sheets Social Media Earnings Update, LinkedIn silenced, Snap IPO on the horizon Facebook Media Audit Templafy is the easy way to keep the whole company on brand in the documents and content they create – whether they're working through Office 365, Google Drive or any other office productivity platform. Your colleagues will have company assets and templates at hand while working in their favorite application, helping them to be more productive and to follow brand guidelines without even thinking about it. Templafy is offering a free trial to all listeners. Just visit templafy.com/MOC and request your customized free trial. It's that simple! 9 Part Enterprise Social Media Strategy Is VR overkill? - link to Ted Shilowitz interview Amazon Kindle to Paperback Amazon Chime - Biba Systems acquihire Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit the Marketing Over Coffee LinkedIn group, check out our newsletter or contact me on twitter @johnjwall Data Studio goes unlimited Microsoft Teams and Visual Studio Code Free fonts that are actually cool from Smashing Magazine Crummy SDR Emails and public shaming Get episodes early, get the back catalog - get the app! Our theme song is Mellow G by Fonkmasters.

Feb 17, 201720 min

The 12 Powers of a Marketing Leader

In this Marketing Over Coffee: A Special Interview with Thomas Barta and his book The 12 Powers of a Marketing Leader Direct Link to File Brought to you by our sponsors: Templafy and Toptal How do we make marketers more influential? Marketing is all about the future Bridging the trust gap, power gap, and skills gap The 12 Powers Mobilize your Boss - Big Issues, Deliver returns, Work only with the best Mobilize Colleagues - Hit Head and Heart, Walk the Halls, Go First Mobilize Team - Get the mix right, Cover them in Trust, Let the Outcome Speak Mobilize Yourself - Fall in Love with Your World, Know how You Inspire, Aim Higher Mastering Digital Tools - Zooming in and Zooming out Templafy is the easy way to keep the whole company on brand in the documents and content they create – whether they're working through Office 365, Google Drive or any other office productivity platform. Your colleagues will have company assets and templates at hand while working in their favorite application, helping them to be more productive and to follow brand guidelines without even thinking about it. Templafy is offering a free trial to all listeners. Just visit templafy.com/MOC and request your customized free trial. It's that simple! The Value Creation Zone (V-Zone) 71% of CMOs said their business impact was high but just 44% satisfied with their career path. Their bosses rated them last in career success. Let the outcomes speak - Let other departments evaluate your staff Event Managers - For Badging, Lead Retrieval and Multi-Session Tracking check out EventHero. What's the toughest thing for every marketer to do? McKinsey estimates that by 2018 the US alone will be short 190k people with data analysis skills How inspirational are you? Our theme song is Mellow G by Fonkmasters.

Feb 9, 201728 min

Fake News! Bad Rings! Free Stuff!

In this Marketing Over Coffee: Learn About AI for Academic Search, eBooks, Google Data Studio and more! Direct Link to File Brought to you by our sponsors: Templafy and Toptal Apps Crushing Congress - Democracy.io and Accountable Facebook on Fake news and longer videos Chan-Zuckerberg Initiative acquires AI-powered search engine Meta eBook eXplosion Neyya (formerly Fin) Smart Ring - not available, Nod - now makes a VR controller, Ring Zero - only 3 sizes. Templafy is the easy way to keep the whole company on brand in the documents and content they create – whether they're working through Office 365, Google Drive or any other office productivity platform. Your colleagues will have company assets and templates at hand while working in their favorite application, helping them to be more productive and to follow brand guidelines without even thinking about it. Templafy is offering a free trial to all listeners. Just visit templafy.com/MOC and request your customized free trial. It's that simple! Google Data Studio Webinar Giveaways! Gunnar Phenoms, Dan Roam - Draw to Win, Jill Konrath - More Sales, Less Time Greatest Sales Deck Ever! From the LinkedIn group: Can anyone recommend a plugin or service for generating coupons from a WP website? Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit the Marketing Over Coffee LinkedIn group, check out our newsletter or contact me on twitter @johnjwall Hot market for senior marketers, 12 Powers of Marketing Leaders next week! Our theme song is Mellow G by Fonkmasters.

Feb 3, 201718 min

How to Win at Super Bowl Ads

In this Marketing Over Coffee: A Special Interview with Vinny Warren! Direct Link to File Brought to you by our sponsors: Templafy and Toptal Vinny is Executive Creative Director and Founder of The Escape Pod. His work has been featured in 5 Super Bowls, with Budweiser's Whassup? campaign earning worldwide recognition as the most awarded beer campaign in history. Where did Wassup? come from? At what point should you be considering a Super Bowl ad? Who should be doing this? How to do the best ad 11 years in a row and how to appeal to EVERYBODY. Templafy is the easy way to keep the whole company on brand in the documents and content they create – whether they're working through Office 365, Google Drive or any other office productivity platform. Your colleagues will have company assets and templates at hand while working in their favorite application, helping them to be more productive and to follow brand guidelines without even thinking about it. Templafy is offering a free trial to all listeners. Just visit templafy.com/MOC and request your customized free trial. It's that simple! The Process of Super Bowl Ads Using user generated content for the Super Bowl Remember that the Super Bowl is bigger than your campaign Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit the Marketing Over Coffee LinkedIn group, check out our newsletter or contact me on twitter @johnjwall What happens at The Escape Pod? The Future of VR and Sporting Events Our theme song is Mellow G by Fonkmasters.

Jan 26, 201722 min

We Secure the Bag

In this Marketing Over Coffee: Learn About Paid YouTube Comments, Webinar Gear, Dead Email and more! Direct Link to File Brought to you by our sponsors: Templafy and Toptal Paid YouTube Comments @GregHyer link on listening versus recording and building the Echo Google switches on Pop-Up Penalty Question on the best AMP plugins - check out Yoast and AMP Analytics Templafy is the easy way to keep the whole company on brand in the documents and content they create – whether they're working through Office 365, Google Drive or any other office productivity platform. Your colleagues will have company assets and templates at hand while working in their favorite application, helping them to be more productive and to follow brand guidelines without even thinking about it. Templafy is offering a free trial to all listeners. Just visit templafy.com/MOC and request your customized free trial. It's that simple! Paper Based VR Controller Reflector and Camtasia, Screenium for Presenting the iPhone Screen. Duet for adding a phone or iPad as a second monitor. Logitech 920 as the camera of choice, and JohnnyHeadphones as the best headset for webinars Facebook IQ and Home Automation on Fire - Like the MoC Facebook Page Now so we can unlock Insight! Chris' article on fixing your online reputation Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit the Marketing Over Coffee LinkedIn group, check out our newsletter or contact me on twitter @johnjwall Mobile Watson Analytics Chris' script to extract out dead email, Siftrock scan email bounces Soda Display that responds DJ Khaled's Secure the Bag MoC Marketing Master Planning Session - Jan 25-27 in Orlando! Our theme song is Mellow G by Fonkmasters.

Jan 20, 201720 min

Marketing Tune Up!

In this Marketing Over Coffee: Learn About How to Start the Year Right, Augmented Reality, Influencers and more! Direct Link to File Brought to you by our sponsors: Templafy and Toptal 2017 Tune Up Clean up your email, work on your influencer lists, fix errors, do a responsive check, AMP, Keywords and Topics Chris' open source tag manager checker 1 million domain names expire Chris Mautic Update Templafy is the easy way to keep the whole company on brand in the documents and content they create – whether they're working through Office 365, Google Drive or any other office productivity platform. Your colleagues will have company assets and templates at hand while working in their favorite application, helping them to be more productive and to follow brand guidelines without even thinking about it. Templafy is offering a free trial to all listeners. Just visit templafy.com/MOC and request your customized free trial. It's that simple! Most engaging brand content for 2016 IoT update Bruce Schneier on Class Breaks Warrant for Alexa data CES and AR glasses Mitch Joel on Programmatic Display Creation Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit the Marketing Over Coffee LinkedIn group, check out our newsletter or contact me on twitter @johnjwall MoC Marketing Master Planning Session - Jan 25-27 in Orlando! Our theme song is Mellow G by Fonkmasters.

Jan 11, 201719 min

Dongle Double Down

In this Marketing Over Coffee: Learn about Google AMP, Oculus, the Latest Gear and more! Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks CMO Summit, the pendulum of analytics and attribution Taking Oculus for a test run, Fox Sports App LinkedIn's Economic Graph, and adding Bing to the mix We want to thank Freshbooks for their support of MoC, if you dread that day of the week where you need to get the invoices out and the receipts in, you need to check out the all new Freshbooks. Take the pain out of your accounting and finally be able to see how you are doing every month. Check out Freshbooks.com/moc to learn more! New Google Results Pages, Google AMP Update We've been using Affinio to analyze MoC topics and this week's Affinio insight is about Touch! Apple Fans are most excited about a tiny piano for the touchbar that and it continues to blow everyone minds with the new ways people are using it. The main factor driving conversation around Oculus Rift is the release of Oculus Touch, controllers that enhance the immersion experience. The company was offering an 'International Giveaway' which ignited people around the world. To learn more about how we're analyzing the data set visit Affinio.com/moc! The SHIFT gift for 2016, Gear Update, Chris' Dongle Double Down Touchbar! John has Bose earbuds on the wish list Chris 7 Topics to watch for 2017 Amazon drone delivery made MoC Marketing Master Planning Session - Jan 25-27 in Orlando! Our theme song is Mellow G by Fonkmasters.

Dec 22, 201619 min

Talking Ad Fraud with Marc Goldberg

In this Marketing Over Coffee: Learn about Whitelisting, Brand Safety and Advertising in Apps Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks Marc is CEO of Trust Metrics, is an advisor at ERA and has been with TechStars and 500 Startups. Prior to Trust Metrics he was SVP of Business Development at About.com The Brand Safety Space - getting from 50 million domains down to the ones you want to buy Whitelisting and Blacklisting The Questions to Ask Your Agency 100% Viewability Group This week's Affinio insight is on Ad Fraud: The people concerned about ad fraud are all talking about it from different contexts, the most siloed data set we've looked at! To learn more about how we're analyzing the data set visit Affinio.com/moc! Owning machines to creating bot armies, pages that don't exist with 5,000 ads, domain spoofing The Security of Apps We want to thank Freshbooks for their support of MoC, if you dread that day of the week where you need to get the invoices out and the receipts in, you need to check out the all new Freshbooks. Take the pain out of your accounting and finally be able to see how you are doing every month. Check out Freshbooks.com/moc to learn more! The Future of Fake News Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is Mellow G by Fonkmasters.

Dec 16, 201622 min

Robot Store

In this Marketing Over Coffee: Learn about Amazon Reinvent, the State of Web Design and 2017 Trends! Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks Amazon AWS and Reinvent: AI, Snowplow, Recognition, Polytext to Speech, and Lex rolled out IBM vs. Google. vs. Amazon Black Friday eCommerce Seven upcoming trends for 2017: Screenless search marketing (nobody listens to number 2) AI Eats the Marketing Facebook is king - Facebook Bot Analytics Rise of the Velvet Rope Community The Saturation Point Old SEO finally is Dead - Now you can backsolve with AI Account Based Marketing for B2C We want to thank Freshbooks for their support of MoC, if you dread that day of the week where you need to get the invoices out and the receipts in, you need to check out the all new Freshbooks. Take the pain out of your accounting and finally be able to see how you are doing every month. Check out Freshbooks.com/moc to learn more! Trends in Web Design for 2017 Machine Intelligence Vendor Chart Zapier Digests We've been using Affinio to analyze the MoC topics and this week's Affinio insight is About Amazon Go! Go was rolled out after we recorded this episode but Affinio made it clear what the hot topic of the show was. To learn more about how we're analyzing the data set visit Affinio.com/moc! MoC Marketing Master Planning Session - Jan 25-27 in Orlando! Our theme song is Mellow G by Fonkmasters.

Dec 9, 201619 min

Generation Creation

In this Marketing Over Coffee: Bill Green, Angela Natividad and Darryl Ohrt stop by to tell us about their book Generation Creation mtlb luckthelady darylohrt Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks They are all part of AdVerve Angela links: eSports focused agency called Hurrah, AdWeek Where did the book come from? How do creatives dress and how do the sell? If boring bookkeeping meetings are not part of your day because you're not only the CEO but also front line employee and Chief Financial officer - check out Freshbooks, easy invoicing, a brand new dashboard to see how your business is doing in real time, AND they are offering you a free trial, if you go to Freshbooks.com/moc be sure to tell them that Marketing Over Coffee sent you. Chemistry vs. Culture Trusted, protected and respected Diversity can be uncomfortable Big versus Small Agencies What makes a great creative director? Angela can't work at Starbucks This week's Affinio insight is on eSports: When Angela mentioned eSports I thought that would be a great topic to talk with Affinio about and their reports did not disappoint, it's one of the most "cultural" topics they analyze - although it's classified as eSports there are massive cultural divides based on games, teams and other segments. The major insight here is that the data clusters do not overlap - you can't just "market to eSports" you need to dig deeper and identify who you want to talk to and get to know their culture. And another interesting point they told me when I brought this up- millenials are another market that's highly polarized. For more on eSports by Affinio click here, To learn more about how analyze the data set visit Affinio.com/moc Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is Mellow G by Fonkmasters.

Dec 1, 201635 min

Christopher Penn on AI Part 2: World of Watson

In this Marketing Over Coffee: Chris fills us in on the latest developments in AI from IBM's World of Watson Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks Chris back from World of Watson Watson Comparing a Human Genome against 200k Journals in 10 minutes Watson learns perfectly from its mistakes We've been using Affinio to analyze the MoC audience and this week's Affinio insight is on World of Watson: we looked into the social stream generated by World of Watson, and were easily able to spot Medical as a key vertical at event, identify key influencers in this segement, media like HITN (Healtcare IT News) and even similar events like HIMSS and TEDMED. To learn more about how we're analyzing the data set visit Affinio.com/moc! Watson the musician Adobe Audition voice training library It's all about data scientists We want to thank Freshbooks for their support of MoC, if you dread that day of the week where you need to get the invoices out and the receipts in, you need to check out the all new Freshbooks. Take the pain out of your accounting and finally be able to see how you are doing every month. Check out Freshbooks.com/moc to learn more! Wiping out repetative tasks with the lettuce picking robot - more on a Japanese Indoor Lettuce Farm Rethinking what it means to be human in the face of massive income inequality Why learning to code is not the answer Three AI Security Showdown Bias in AI Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is Mellow G by Fonkmasters.

Nov 18, 201623 min

Inbound with Election Results!

In this Marketing Over Coffee: Learn about the Election, Hubspot's Inbound Event and the State of Social! Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks Failing Models for Polls and Margin of Error Lesson The importance of tuning the model on Stack and Flow State of Social Q3 2016: Twitter's Fight to Survive John Blue sends link on Macedonia getting paid on political mis-information The exploding marajuana market (and misleading crime statistics) The citizen journalist is needed now more than ever We want to thank Freshbooks for their support of MoC, if you dread that day of the week where you need to get the invoices out and the receipts in, you need to check out the all new Freshbooks. Take the pain out of your accounting and finally be able to see how you are doing every month. Check out Freshbooks.com/moc to learn more! State of Social Q3 2016: LinkedIn Flattens Out State of Social Q3 2016: Facebook Hits 1 BILLION Mobile-Only Users: Video, Video, Video. And Facebook Work. Using analytics to create some kind of certainty - Use Chris' 2017 planner to create your strategy! We've been using Affinio to analyze the MoC audience and this week's Affinio insight is on Inbound: Sales is a hot topic at Inbound this year. And vendor Socedo doing an excellent job dominating the discussion. To learn more about how we're analyzing the data set visit Affinio.com/moc! Gartner Hype Cycle - Fox VR Football App, AI next week! Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is Mellow G by Fonkmasters.

Nov 11, 201618 min

Seiya Vogt of Bitly on Managing the Lead Flow

In this Marketing Over Coffee: Learn about managing millions of visits and tens of thousands of leads Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks The Bitly Enterprise platform - track and engage over all channels and devices. 2B clicks a month across all channels Tracking not only your own content shares but when your content is shared by others Tie into other packages such as Marketo and more. This week's Affinio insight validates Bitly: Digital Marketers who use Bitly include Hubspot, Klout, Moz, Google Analytics, Kissmetrics, Buffer, Foursquare, Evernote, and Salesforce Marketing Cloud in their technology stack. To learn more about how we're analyzing the data visit Affinio.com/moc! Getting 10MM sessions a month Using Infer for Lead Scoring, 10,000 leads a month, 4-7k free users a day. Applying ABM We want to thank Freshbooks for their support of MoC, if you dread that day of the week where you need to get the invoices out and the receipts in, you need to check out the all new Freshbooks. Take the pain out of your accounting and finally be able to see how you are doing every month. Check out Freshbooks.com/moc to learn more! Using Ringlead Looking at Optimizely, Demandbase Visit bitly.com/enterprise to learn more or talk to Seiya on twitter. Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Nov 4, 201621 min

Talking Podcasts, Video, and VR with Tim Street

In this Marketing Over Coffee: Learn about Spectacle, Frame Rates and the Vomitmobile! Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks Tim Street, Vice President at Authentic, prior to that Vice President of Influence at Podtrac We last talked with him about French Maid TV Last year Tim Connected us with Ted Shilowitz who told us about the future of cinema IAB and the Podcasting Upfronts Cracking the Million a Month Barrier Spectacle before Story We want to thank Freshbooks for their support of MoC, if you dread that day of the week where you need to get the invoices out and the receipts in, you need to check out the all new Freshbooks. Take the pain out of your accounting and finally be able to see how you are doing every month. Check out Freshbooks.com/moc to learn more! What's going on with Apple and why does Tim destroy so many earbuds? Panoramic Cinema Update Riding the vomitmobile VR still tough to produce "The VHS of VR Era" This week's Affinio insight is on VR: Simulator sickness is a thing! The VR community skews 70% male and 30-44 years old. The only time to catch this audience is Saturday Night! To learn more about how we're analyzing the data visit Affinio.com/moc! Podcasting over Video? Begleyesque! - Link coming soon Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is Mellow G by Fonkmasters.

Oct 28, 201625 min

Dreamforce Show Report!

In this Marketing Over Coffee: Sean Zinsmeister reports back from San Francisco! Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks What does a Moscone Sold Out look like? Quip was more front and center than Einstein "Where's the Market Going" versus "What's Available Today?" We want to thank Freshbooks for their support of MoC, if you dread that day of the week where you need to get the invoices out and the receipts in, you need to check out the all new Freshbooks. Take the pain out of your accounting and finally be able to see how you are doing every month. Check out Freshbooks.com/moc to learn more! Event as Content Marketing Artificial Intelligence (AI), and Account Based Management (ABM) Anaytics and BI still very popular This week's Affinio insight is on Dreamforce: Dreamforce is heavy to the left, and I never new that the Sage community was so active around Dreamforce - that's a real opportunity. To learn more about how we're analyzing the data visit Affinio.com/moc! Stunts! Drones! Spin the Wheel! Scan Everyone! Check out the new podcast on Sales and Marketing Automation - Stack and Flow with John Wall and Sean Zinsmeister! Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is Mellow G by Fonkmasters.

Oct 21, 201629 min

The Road Warrior

In this Marketing Over Coffee: Learn about Google Suite, Monage and Clowns! Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks Chris covers all the updates to Google Products: Tag Manager, Analytics, AdWords, Optimize, Sheets, Big Query and Data Studio I got an invite for Google Optimize, 20 new integrations in Tag Manager. The End of Penguin!, Google AMP Update We want to thank Freshbooks for their support of MoC, if you dread that day of the week where you need to get the invoices out and the receipts in, you need to check out the all new Freshbooks. Take the pain out of your accounting and finally be able to see how you are doing every month. Check out Freshbooks.com/moc to learn more! Monage - Messaging! ChatBots! AI! We've been using Affinio to analyze social data and this week's Affinio insight is on mobile: I pointed Affinio over at the Monage space and found some interesting things: Google Allo is gaining traction from technology segement, but not from digital marketers. A clear divide from the tech and digital marketing segements. We easily identified the Spam Segement, and relevant publications - like the Economist!! To learn more about how we're analyzing the data set visit Affinio.com/moc! IoT is the next generation BotNet Advertising Week and Dreamforce (Einstein!), Digital Masterminds. It's busy. Apple Search ads to drive paid Apps to the top of the store LinkedIn Open Candidates Function and other upgrades Mautic Update - with Bitnami McDonald's scaling back on Ronald Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is Mellow G by Fonkmasters.

Oct 14, 201623 min

Talking FOMO and Traction with Justin Mares!

In this Marketing Over Coffee: A special interview with author Justin Mares, author of Traction! Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks Go back to the first interview with Gabriel, and here's the 2nd interview with even more traction! Failure and Success in college ventures Exceptional ultimately acquired by Rackspace Kettle and Fire - Bone broth product We want to thank Freshbooks for their support of MoC, if you dread that day of the week where you need to get the invoices out and the receipts in, you need to check out the all new Freshbooks. Take the pain out of your accounting and finally be able to see how you are doing every month. Check out Freshbooks.com/moc to learn more! Why write a book about starting a business when you can just start a business? Fomo (formerly Notify) to create a community experience on the webpage Instant boost of 30% Going from 2 to 7 percent is not as great as it seems if you are still making 93% angry We've been using Affinio to analyze the MoC audience and this week's Affinio insight is: the MoC audience has been very interested in artificial intelligence but you're also very interested in the Internet of Things. Knowing this we'd like to do an episode on IoT just like the AI episode and we'd love to hear from you - if you've seen anything interesting, or work for or with an IoT vendor that would like to talk about this space tell me over on twitter johnjwall and tag Affinio so we can thank them for their support of the show. We'll be talking a lot more about how we're analyzing the data set, but to learn more now visit Affinio.com/moc! Content Shock, the unprecedented Facebook advertising opportunity Medium Article: Getting Traction for Traction Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Oct 7, 201624 min

Special Interview with Scott Brinker

In this Marketing Over Coffee: Learn about his book Hacking Marketing, The MarTech Conference, and the Chief Marketing Technologist Blog! Direct Link to File Brought to you by our sponsors: Infer and Breather Scott Brinker started chiefmartec.com in 2008 Everything changes in 2014 Now Grown into the Martech Conference Why the explosion from 2012-2014? Infer has done it again. First it was hassle free by demonstrating the system - showing you your score to determine if Infer would work for you. Now they are going even further with a Free 14 day trial. Usually you are charged five figures or more to set up a test case or proof of concept of predictive sales & marketing - Infer just says "Let's get you started in just 3 steps:" Sign Up Sync your Salesforce Data Start building actionable profiles Profile Management easily combines all of your existing customer data with thousands of external signals from the web to identify and target your best prospects and fill the gaps in your customer profile cards in CRM and marketing automation program. Check it out now, visit www.infer.com/moc He's the CTO of ION interactive specializing in Interactive Content When we need office space, a place to meet, or just someplace to call home downtown, we use Breather. Scott is also the author of Hacking Marketing by Wiley Press Measuring the power of the stack Marketing Technology Landscape Graphic Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Sep 30, 201621 min

FrankenPhone Returns!

In this Marketing Over Coffee: Learn about new phones, Google Tag Manager, Audio Only Content and More! Direct Link to File Brought to you by our sponsors: Infer and Breather Apple Announcements - iPhone 7 Plus with Bokeh. And Frankenphone! Google Tag manager gaining on Tealium and Adobe Tag Manager How not to skew Google Analytics Google Filtering Local Results Infer has done it again. First it was hassle free by demonstrating the system - showing you your score to determine if Infer would work for you. Now they are going even further with a Free 14 day trial. Usually you are charged five figures or more to set up a test case or proof of concept of predictive sales & marketing - Infer just says "Let's get you started in just 3 steps:" Sign Up Sync your Salesforce Data Start building actionable profiles Profile Management easily combines all of your existing customer data with thousands of external signals from the web to identify and target your best prospects and fill the gaps in your customer profile cards in CRM and marketing automation program. Check it out now, visit www.infer.com/moc Shipping company bankrupt Header bidding explained The Sorry State of Social Media Engagement Schneier on Security - using WiFi to identify people by body shape. When we need office space, a place to meet, or just someplace to call home downtown, we use Breather. Facebook Mobilegeddon and fake stories Secret Audio-only content Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is Mellow G by Fonkmasters.

Sep 24, 201622 min

Talking Marketing and Sales with David Meerman Scott!

In this Marketing Over Coffee: David talks about the new edition of his book, The New Rules of Sales and Service Direct Link to File Brought to you by our sponsors: Infer and Breather Let's recap - New Rules of Marketing and PR, later, New Rules of Sales and Service Why the transition to sales? Livestreaming video as the next frontier Infer has done it again. First it was hassle free by demonstrating the system - showing you your score to determine if Infer would work for you. Now they are going even further with a Free 14 day trial. Usually you are charged five figures or more to set up a test case or proof of concept of predictive sales & marketing - Infer just says "Let's get you started in just 3 steps:" Sign Up Sync your Salesforce Data Start building actionable profiles Profile Management easily combines all of your existing customer data with thousands of external signals from the web to identify and target your best prospects and fill the gaps in your customer profile cards in CRM and marketing automation program. Check it out now, visit www.infer.com/moc The robotic desk and the Fluidstance Working with Tony Robbins - #IamNotYourGuru Marketing aspects of the presidential election What's up with the moon project? When we need office space, a place to meet, or just someplace to call home downtown, we use Breather. Why Hillary Clinton is the Master of the Selfie Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Sep 17, 201634 min

Now With Better Audio!

In this Marketing Over Coffee: Learn about Pop-upaggeddon, Data Clustering and Programmatic Header Bidding! Direct Link to File Brought to you by our sponsors: Infer and Breather Tableau 10 data clustering Pop-upaggeddon - Popups getting the hammer Google AutoTrack Infer has done it again. First it was hassle free by demonstrating the system - showing you your score to determine if Infer would work for you. Now they are going even further with a Free 14 day trial. Usually you are charged five figures or more to set up a test case or proof of concept of predictive sales & marketing - Infer just says "Let's get you started in just 3 steps:" Sign Up Sync your Salesforce Data Start building actionable profiles Profile Management easily combines all of your existing customer data with thousands of external signals from the web to identify and target your best prospects and fill the gaps in your customer profile cards in CRM and marketing automation program. Check it out now, visit www.infer.com/moc LinkedIn Profile Photo Study The MoC Invite Only Slack Group Hangouts on air switching to YouTube live on Sept 12 Music Insights from Pandora Apple event - iPhone 7? Apple Watch 2? When we need office space, a place to meet, or just someplace to call home downtown, we use Breather. 5 SEO Chrome Extensions Instagram Zoom, and Twitter Influencer Ads Programmatic Header Bidding Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is Mellow G by Fonkmasters.

Sep 7, 201620 min

Christopher Penn on AI and Machine Learning for PR and Marketing

In this Marketing Over Coffee: Learn about how Artificial Intelligence and Machine Learning will Transform Marketing! Direct Link to File Brought to you by our sponsors: Infer and TopTal Not the normal news episode... Machine Learning Behind the Scenes The big 4 major players The marketing opportunities - #1 - SuperReader and matching tone of voice Infer has done it again. First it was hassle free by demonstrating the system - showing you your score to determine if Infer would work for you. Now they are going even further with a Free 14 day trial. Usually you are charged five figures or more to set up a test case or proof of concept of predictive sales & marketing - Infer just says "Let's get you started in just 3 steps:" Sign Up Sync your Salesforce Data Start building actionable profiles Profile Management easily combines all of your existing customer data with thousands of external signals from the web to identify and target your best prospects and fill the gaps in your customer profile cards in CRM and marketing automation program. Check it out now, visit www.infer.com/moc Who's in the lead from the pack of 4? How's your Python? Why Food Post Friday? The heirarchy of analytics Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit the Marketing Over Coffee LinkedIn group, check out our newsletter or contact me on twitter @johnjwall How many variables are you really digging into? Who's bundling this stuff up? What happens when AI and IOT meets up? Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Aug 26, 201626 min

A Conversation with Lori Magno of Digitas

In this Marketing Over Coffee: Lori tells us about the career path to VP of Corporate Culture and Life at a Worldwide Agency Direct Link to File Brought to you by our sponsors: Infer and TopTal Lori Magno has been a production manager for film, a litigation assistant, worked for the Governor of Massachusetts, and is now the Vice President of Corporate Culture at Digitas. Starting at the Age of Conversation From Film to Government What is corporate culture? Infer has done it again. First it was hassle free by demonstrating the system - showing you your score to determine if Infer would work for you. Now they are going even further with a Free 14 day trial. Usually you are charged five figures or more to set up a test case or proof of concept of predictive sales & marketing - Infer just says "Let's get you started in just 3 steps:" Sign Up Sync your Salesforce Data Start building actionable profiles Profile Management easily combines all of your existing customer data with thousands of external signals from the web to identify and target your best prospects and fill the gaps in your customer profile cards in CRM and marketing automation program. Check it out now, visit www.infer.com/moc How are companies still getting websites wrong? The 3% Conference From Summer to Back to School Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit the Marketing Over Coffee LinkedIn group, check out our newsletter or contact me on twitter @johnjwall Jewelry and the Side Hustle @modamags for unfiltered political opinion and more Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Aug 18, 201632 min

High Fiber Edition!

In this Marketing Over Coffee: Learn about all the social networks, acquisitions and conference housing! Direct Link to File Brought to you by our sponsors: Infer and TopTal Chris is back in the office, he read Value Based Fees and Trust Me, I'm Lying The vacation content recycling marketing experiment results Infer has done it again. First it was hassle free by demonstrating the system - showing you your score to determine if Infer would work for you. Now they are going even further with a Free 14 day trial. Usually you are charged five figures or more to set up a test case or proof of concept of predictive sales & marketing - Infer just says "Let's get you started in just 3 steps:" Sign Up Sync your Salesforce Data Start building actionable profiles Profile Management easily combines all of your existing customer data with thousands of external signals from the web to identify and target your best prospects and fill the gaps in your customer profile cards in CRM and marketing automation program. Check it out now, visit www.infer.com/moc Facebook crushing native ads Verizon buys Yahoo Oracle buys Netsuite Social Fresh Research Report - Rates top tools, Podcasts, Webinars and Livestreaming near bottom of content list. Twitter Engage App - For Executives! Looking for feet on the ground in Singapore, Seoul and Dubai LinkedIn Earnings call, last prior to acquisition Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit the Marketing Over Coffee LinkedIn group, check out our newsletter or contact me on twitter @johnjwall Companies with poor CX don't do well. SXSW Open Mac OS Sierra Beta 4 Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Aug 9, 201620 min

Marketing Marketing Tools to Marketers

In this Marketing Over Coffee: A Special Interview with Hubspot CMO Kipp Bodnar Direct Link to File Brought to you by our sponsors: Infer and TopTal Kipp Bodnar is the CMO of Hubspot, the company best known for making Inbound a household word for anyone involved with marketing. His book "The B2B Social Media Book" was published by Wiley and written with co-author, and past guest Jeffrey Cohen. Hubspot celebrating it's 10th anniversary Inbound 2016 including keynote Alec Baldwin Excel as CRM The unified Marketing and CRM database What's it like being the CMO at a company known primarly for it's Marketing Technology? The Meta Job Infer has done it again. First it was hassle free by demonstrating the system - showing you your score to determine if Infer would work for you. Now they are going even further with a Free 14 day trial. Usually you are charged five figures or more to set up a test case or proof of concept of predictive sales & marketing - Infer just says "Let's get you started in just 3 steps:" Sign Up Sync your Salesforce Data Start building actionable profiles Profile Management easily combines all of your existing customer data with thousands of external signals from the web to identify and target your best prospects and fill the gaps in your customer profile cards in CRM and marketing automation program. Check it out now, visit www.infer.com/moc Machine Learning - Growthbot now on Product Hunt The Facebook Messenger Advantage Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit the Marketing Over Coffee LinkedIn group, check out our newsletter or contact me on twitter @johnjwall Virtual Reality - is it too immersive? The state of Account Based Marketing Big data and IoT What's the state of Global? Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Jul 29, 201625 min

Gotta Catch 'em All!

In this Marketing Over Coffee: Learn about Pokemon v. Ingress Direct Link to File Brought to you by our sponsors: Infer and TopTal Pokemon Eats the World Prisma, new king of the photo filters B2B goal values in Google Analytics, Chris' tag checker, and Google Data Studio Infer has done it again. First it was hassle free by demonstrating the system - showing you your score to determine if Infer would work for you. Now they are going even further with a Free 14 day trial. Usually you are charged five figures or more to set up a test case or proof of concept of predictive sales & marketing - Infer just says "Let's get you started in just 3 steps:" Sign Up Sync your Salesforce Data Start building actionable profiles Profile Management easily combines all of your existing customer data with thousands of external signals from the web to identify and target your best prospects and fill the gaps in your customer profile cards in CRM and marketing automation program. Check it out now, visit www.infer.com/moc Facebook Messenger Bots - ChatFuel, Mixergy Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit the Marketing Over Coffee LinkedIn group, check out our newsletter or contact me on twitter @johnjwall Travel Hacks with Chris Christensen coming soon JW Sermon on Leadership and Sharpening your Marketing Saw Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Jul 22, 201617 min

Simon Sinek Considers the Infinite

In this Marketing Over Coffee: One of our most popular guests is back to talk to us from Sales Machine 2016! Direct Link to File Brought to you by our sponsors: Infer and TopTal Check out the previous two interviews first if you can: Start With Why and Leaders Eat Last Alec Baldwin was talking to Jerry Seinfeld... Freestyling on Finite and Infinite Games at Sales Machine 2016 The Infinite Game Player vs. The Finite Game Player Infer has done it again. First it was hassle free by demonstrating the system - showing you your score to determine if Infer would work for you. Now they are going even further with a Free 14 day trial. Usually you are charged five figures or more to set up a test case or proof of concept of predictive sales & marketing - Infer just says "Let's get you started in just 3 steps:" Sign Up Sync your Salesforce Data Start building actionable profiles Profile Management easily combines all of your existing customer data with thousands of external signals from the web to identify and target your best prospects and fill the gaps in your customer profile cards in CRM and marketing automation program. Check it out now, visit www.infer.com/moc You have to pay the price for short term compromise Do you need developers or designers? MoC is working with the TopTal network of professionals in the top 3% of their trade. Together is Better - sneak peak at the next book! The state of politics and making money off the news Leaders Eat Last - It's been 2 years, what's happened since the release of the book? Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Jul 13, 201621 min

Talking Service with Kate Edwards

In this Marketing Over Coffee: This week we chat with author Kate Edwards about her book: "Hello! And Every Little Thing That Matters" Direct Link to File Brought to you by our sponsors: Infer and TopTal What's the big idea, behind the book? The connection of cleanliness to service Are service oriented people born or taught? The importance of team to culture and scaling This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you'll see how their simulation system works. You'll be rated as to whether Infer might be a fit for your organization. If you score above 80, you'll be qualified to get a free Pre-Model Assessment - they'll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer. Are there connections between personality and ability to provide good service? Can you tell if someone is service oriented when you meet them? Obviously these lessons are critical for the hospitality industry, how does it apply to other markets? Do you need developers or designers? MoC is working with the TopTal network of professionals in the top 3% of their trade. Moment by moment scripting, and building service spaces The Folly of 4 Smileys Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Jul 8, 201620 min

We Got Inc

In this Marketing Over Coffee: Learn about Data Studio, Duplicate Content, and the Gear Report Direct Link to File Brought to you by our sponsors: Infer and MarketingProfs Thank you listeners for making us #1 on Inc. Google Analytics Data Studio Facebook dialing down publishers, dialing up family and friends Last week with Seth Godin at Sales Machine (Simon Sinek coming up next)! This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you'll see how their simulation system works. You'll be rated as to whether Infer might be a fit for your organization. If you score above 80, you'll be qualified to get a free Pre-Model Assessment - they'll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer. Chris' Skunk Works - Mautic Project. Does it integrate with Gravity Forms? Podcasting Ads are Trusted A great primer on the Hero Image Gene's question on duplicate content with Libsyn blog John Oliver is the new Queen of Daytime Talk Giving Away $15M beating Oprah's previous record of $8M You can be a great writer without being a great marketer, but you can't be a great marketer without great writing. That's why our friends over at MarketingProfs University created Marketing Writing Bootcamp. It's a brand new kind of writing course, delivered entirely on-demand—you can watch from your desktop computer, the comfort of your couch, or during your morning train ride to the office. Featuring 13 classes taught by some of today's brightest marketing writers, it's guaranteed to make you a better writer and, more importantly, a better marketer. The coupon code is COFFEE, visit http://mprofs.com/coffee to save $200! Gear Update - Bose QC35, in-ear with heart rate coming soon, Bose Sport, Chris' bag, Fitbit Blaze Ectomobile Rides from Lyft Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Jul 1, 201622 min

Catching Up with Seth Godin

In this Marketing Over Coffee: Learn about Getting People Enrolled, altMBA and Free Range Kids Direct Link to File Brought to you by our sponsors: Infer and MarketingProfs Not here to talk about the latest book (but it is on the 5th Printing) Keynoting at Sales Machine - Getting more human than machine, getting people enrolled in the process This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you'll see how their simulation system works. You'll be rated as to whether Infer might be a fit for your organization. If you score above 80, you'll be qualified to get a free Pre-Model Assessment - they'll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer. altMBA Progam Stop Stealing Dreams - free ebook Visiting China The steady jobs are not coming back to the U.S., but there are human jobs You get a globe, not a map Raising Free Range Kids: Doing things that might not work, things that you're not qualified to do. You can be a great writer without being a great marketer, but you can't be a great marketer without great writing. That's why our friends over at MarketingProfs University created Marketing Writing Bootcamp. It's a brand new kind of writing course, delivered entirely on-demand—you can watch from your desktop computer, the comfort of your couch, or during your morning train ride to the office. Featuring 13 classes taught by some of today's brightest marketing writers, it's guaranteed to make you a better writer and, more importantly, a better marketer. The coupon code is COFFEE, visit http://mprofs.com/coffee to save $200! Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Jun 21, 201613 min

For the Kids!

In this Marketing Over Coffee: Learn about Snapchat for Business, Our Children's Special, and Prescriptive Marketing Direct Link to File Brought to you by our sponsors: Infer and MarketingProfs Chris' Tour "Great White North 2016" Business Case for Snapchat VZ offers $3B for Yahoo Future of Soc Med Analytics The Chewbacca Video This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you'll see how their simulation system works. You'll be rated as to whether Infer might be a fit for your organization. If you score above 80, you'll be qualified to get a free Pre-Model Assessment - they'll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer. Lame B2B business email templates Marketing for Kids You can be a great writer without being a great marketer, but you can't be a great marketer without great writing. That's why our friends over at MarketingProfs University created Marketing Writing Bootcamp. It's a brand new kind of writing course, delivered entirely on-demand—you can watch from your desktop computer, the comfort of your couch, or during your morning train ride to the office. Featuring 13 classes taught by some of today's brightest marketing writers, it's guaranteed to make you a better writer and, more importantly, a better marketer. The coupon code is COFFEE, visit http://mprofs.com/coffee to save $200! Mautic Project Update MailChimp Product Reccos Google Skynet Shaq on Lyft Undercover Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Jun 10, 201624 min

Getting to Like

In this Marketing Over Coffee: A Special Interview with Jeremy Goldman on his book Getting to Like Direct Link to File Brought to you by our sponsors: Infer and MarketingProfs Crreating a strong brand for yourself The folly of writing a book This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you'll see how their simulation system works. You'll be rated as to whether Infer might be a fit for your organization. If you score above 80, you'll be qualified to get a free Pre-Model Assessment - they'll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer. Choosing the right channels Common mistakes by senior execs versus those new to the work force Manage Flitter and choosing tools for the stack You can be a great writer without being a great marketer, but you can't be a great marketer without great writing. That's why our friends over at MarketingProfs University created Marketing Writing Bootcamp. It's a brand new kind of writing course, delivered entirely on-demand—you can watch from your desktop computer, the comfort of your couch, or during your morning train ride to the office. Featuring 13 classes taught by some of today's brightest marketing writers, it's guaranteed to make you a better writer and, more importantly, a better marketer. The coupon code is COFFEE, visit http://mprofs.com/coffee to save $200! Content cutting through the clutter Watching your competitors Learn more at gettingtolike.us Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Jun 2, 201624 min

Yes, More Google

Yes, More Google In this Marketing Over Coffee: Learn about IO16, WPEngine and L2 Direct Link to File Brought to you by our sponsors: Infer and MarketingProfs IO16 - Thanks for the link David Brown AI and Firebase This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you'll see how their simulation system works. You'll be rated as to whether Infer might be a fit for your organization. If you score above 80, you'll be qualified to get a free Pre-Model Assessment - they'll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer. Google social? Android Instant Apps WPEngine rolls out Page Tune Up War on Google - Paris Front Twitter Updates You can be a great writer without being a great marketer, but you can't be a great marketer without great writing. That's why our friends over at MarketingProfs University created Marketing Writing Bootcamp. It's a brand new kind of writing course, delivered entirely on-demand—you can watch from your desktop computer, the comfort of your couch, or during your morning train ride to the office. Featuring 13 classes taught by some of today's brightest marketing writers, it's guaranteed to make you a better writer and, more importantly, a better marketer. The coupon code is COFFEE, visit http://mprofs.com/coffee to save $200! L2 - The genius of Scott Galloway Changes to AdWords Bidding GA folders - Send us $50 if you are not using webmaster tools Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

May 27, 201620 min

Mostly Google

In this Marketing Over Coffee: Learn about GBoard, Google Mobile, and Archery Direct Link to File Brought to you by our sponsors: Infer and MarketingProfs Google's Mobile tool gets an update GBoard for iOS New Google Search Cards for Recipes and Videos You can be a great writer without being a great marketer, but you can't be a great marketer without great writing. That's why our friends over at MarketingProfs University created Marketing Writing Bootcamp. It's a brand new kind of writing course, delivered entirely on-demand—you can watch from your desktop computer, the comfort of your couch, or during your morning train ride to the office. Featuring 13 classes taught by some of today's brightest marketing writers, it's guaranteed to make you a better writer and, more importantly, a better marketer. The coupon code is COFFEE, visit http://mprofs.com/coffee to save $200! Chrome ditching Flash Chris' Marketing Automation Project - The Videos! On Influencers Twitter to stop counting photos and links in 140 This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you'll see how their simulation system works. You'll be rated as to whether Infer might be a fit for your organization. If you score above 80, you'll be qualified to get a free Pre-Model Assessment - they'll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer. The state of Google Fiber, Europe at war with Google Runtastic Guidelines for Social Resharing Beyond 2 dimensional ecommerce Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

May 19, 201619 min

Now with More Madhouse!

In this Marketing Over Coffee: Learn about Marketing Automation, Hubspot Disrupted and Prince! Direct Link to File Brought to you by our sponsors: Infer and MarketingProfs Chris' Marketing Automation Project This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you'll see how their simulation system works. You'll be rated as to whether Infer might be a fit for your organization. If you score above 80, you'll be qualified to get a free Pre-Model Assessment - they'll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer. SHIFT Communications Acquired Google running AdWords Campaigns The last word on Hubspot and Disrupted You can be a great writer without being a great marketer, but you can't be a great marketer without great writing. That's why our friends over at MarketingProfs University created Marketing Writing Bootcamp. It's a brand new kind of writing course, delivered entirely on-demand—you can watch from your desktop computer, the comfort of your couch, or during your morning train ride to the office. Featuring 13 classes taught by some of today's brightest marketing writers, it's guaranteed to make you a better writer and, more importantly, a better marketer. The coupon code is COFFEE, visit http://mprofs.com/coffee to save $200! "Now available on Google Play Music" The Panama Papers - Do you want to hear more? Get Scrappy Now Available 360 Video Huge with Nature Prince Budweiser America The Rock tells YouTube to Bring It ,Ellen doing some stuff too Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

May 12, 201623 min

Allison MacLeod of Rapid7

In this Marketing Over Coffee: A Special Interview with Allison MacLeod! Direct Link to File Brought to you by our sponsors: Infer and MarketingProfs This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you'll see how their simulation system works. You'll be rated as to whether Infer might be a fit for your organization. If you score above 80, you'll be qualified to get a free Pre-Model Assessment - they'll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer. What is Rapid7? Incident and detection response (IDR), Threat Exposure Management and more What does a global marketing team look like? What's in the tool stack? Website and Freemium is the Lifeblood Scaling Globally Are webinars still the thing? You can be a great writer without being a great marketer, but you can't be a great marketer without great writing. That's why our friends over at MarketingProfs University created Marketing Writing Bootcamp. It's a brand new kind of writing course, delivered entirely on-demand—you can watch from your desktop computer, the comfort of your couch, or during your morning train ride to the office. Featuring 13 classes taught by some of today's brightest marketing writers, it's guaranteed to make you a better writer and, more importantly, a better marketer. The coupon code is COFFEE, visit http://mprofs.com/coffee to save $200! Using Business Development Reps (BDRs) Content team put together Website has become high volume inbound, lots of prospects want education Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

May 6, 201621 min

The Week of the Bot!

In this Marketing Over Coffee: Learn about Facebook Bots, Glue, and Taylor Swift! Direct Link to File Brought to you by our sponsors: Infer and MarketingProfs Crazy 8 from F8 Meeting - Sponsored Chats? Facebook Messenger Bots Facebook Live bringing Video to the Mobile App This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you'll see how their simulation system works. You'll be rated as to whether Infer might be a fit for your organization. If you score above 80, you'll be qualified to get a free Pre-Model Assessment - they'll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer. Google Analytics User Explorer Report - watch Chris' demo here WordPress 4.5 - The Glue Plugin Square Contactless Chip Reader You can be a great writer without being a great marketer, but you can't be a great marketer without great writing. That's why our friends over at MarketingProfs University created Marketing Writing Bootcamp. It's a brand new kind of writing course, delivered entirely on-demand—you can watch from your desktop computer, the comfort of your couch, or during your morning train ride to the office. Featuring 13 classes taught by some of today's brightest marketing writers, it's guaranteed to make you a better writer and, more importantly, a better marketer. The coupon code is COFFEE, visit http://mprofs.com/coffee to save $200! Ticketmaster selling on Facebook Taylor Swift Treadmill Ad explodes sales for Drake Cookie Monster Siri Ads, and the outtakes Traction Interview Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Apr 27, 201618 min

Admins and NKOTB

In this Marketing Over Coffee: Live from the Salesforce World Tour in Boston Direct Link to File Brought to you by our sponsors: Infer and MarketingProfs This week special guests: Mike Gerholdt & Gillian Madill, Becka Dente & Matt Bertuzzi Lightning, UI, components and more This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you’ll see how their simulation system works. You’ll be rated as to whether Infer might be a fit for your organization. If you score above 80, you’ll be qualified to get a free Pre-Model Assessment - they’ll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer. Carlos the Hamster Boston folks talk Disrupted You can be a great writer without being a great marketer, but you can’t be a great marketer without great writing. That’s why our friends over at MarketingProfs University created Marketing Writing Bootcamp. It’s a brand new kind of writing course, delivered entirely on-demand—you can watch from your desktop computer, the comfort of your couch, or during your morning train ride to the office. Featuring 13 classes taught by some of today’s brightest marketing writers, it’s guaranteed to make you a better writer and, more importantly, a better marketer. The coupon code is COFFEE and people will save $200 when they use it. URL is http://mprofs.com/coffee Follow them all at: @mikegerholdt @gmadill @sfdc_nerd @mattbertuzzi Listen more at: ButtonClick Admin, OOTTpod Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Apr 19, 201622 min

No Extra Charge for Shenanigans

See this post at http://www.marketingovercoffee.com/2016/04/08/no-extra-charge-for-shenanigans/

Apr 8, 201627 min

Get Scrappy with Nick Westergaard

In this Marketing Over Coffee: Nick returns to talk about his latest book! Direct Link to File Nick works with Brand Driven Digital Get Scrappy, buy the new book! Packing for SXSW The Social Media Command Center and the myth of big Smart Steps You Can’t Skip This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you’ll see how their simulation system works. You’ll be rated as to whether Infer might be a fit for your organization. If you score above 80, you’ll be qualified to get a free Pre-Model Assessment - they’ll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer. The failure to document marketing strategy How to staff social media. Is ageism a problem? Building the question bank Going beyond klout to profile prospects and customers MarketingProfs Returns! You can be a great writer without being a great marketer, but you can’t be a great marketer without great writing. That’s why our friends over at MarketingProfs University created Marketing Writing Bootcamp. It’s a brand new kind of writing course, delivered entirely on-demand—you can watch from your desktop computer, the comfort of your couch, or during your morning train ride to the office. Featuring 13 classes taught by some of today’s brightest marketing writers, it’s guaranteed to make you a better writer and, more importantly, a better marketer. Save $200 with the coupon code COFFEE http://mprofs.com/coffee What's next in Sci-Fi? Go check out Melissa McCarthy in Spy GetScrappyBook.com Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Mar 30, 201629 min

Podcasting and The Serial Multiplier

In this Marketing Over Coffee: Catching up with Tom Webster on the state of Podcasting! Direct Link to File Brought to you by our sponsor: Infer! VP strategy and marketing at Edison Research, publisher of The Infinite Dial The State of Podcasting The problem of podcast discovery, and the power of social Brand advertising vs. direct response This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you’ll see how their simulation system works. You’ll be rated as to whether Infer might be a fit for your organization. If you score above 80, you’ll be qualified to get a free Pre-Model Assessment - they’ll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer. What's the upper limit of the podcast market? The Serial Multiplier Learn more about Tom at: BrandSavant, The Marketing Companion and he's the Producer of the Award Winning Friday Five Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Mar 20, 201619 min

AMP, Ads and Audiophiles

In this Marketing Over Coffee: Learn about Google AMP, the latest in Ads and Expensive Headphones! Direct Link to File Brought to you by our sponsor: Infer! Leading Innovation Update! The rise of AMP! ("What is AMP?" video) Facebook Instant Articles for Wordpress Technographics - Chris' tools: Ghostery and Builtwith This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you’ll see how their simulation system works. You’ll be rated as to whether Infer might be a fit for your organization. If you score above 80, you’ll be qualified to get a free Pre-Model Assessment - they’ll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer. Pinterest Targeting Amazon CPM Ads? Absurdly overpriced headphone round up and Johnny Headphones and the V-Moda Microphone Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Mar 10, 201619 min

Jay Baer on Hug Your Haters

In this Marketing Over Coffee: Jay Baer Explains Why You Should Hug Your Haters! Direct Link to File Brought to you by our sponsor: Infer! 2 and half years since Youtility The collision of Marketing and Customer Service Answering every complaint in every channel, every time Novel Idea: actually doing research 80% of customers say they provide superior customer service If you call your customer service center the call center, you have a problem What should be on your tool list? This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you’ll see how their simulation system works. You’ll be rated as to whether Infer might be a fit for your organization. If you score above 80, you’ll be qualified to get a free Pre-Model Assessment - they’ll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer. WhatsApp managing traffic in India KLM handling lost passenger items What are the first steps? The "reply only twice" rule. Get The Hatrix at HugYourHaters.com Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Mar 4, 201627 min

Fan Based Marketing

In this Marketing Over Coffee: A Special Interview with Darshan Kaler of Tradable Bits! Direct Link to File Brought to you by our sponsor: Infer! Starting with startups, and becoming the Director of Olympic Services at Bell Canada for 2010 Winter Games The origin of Tradable Bits Running the busiest suite of apps on Facebook What is Fan Based Marketing? This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you’ll see how their simulation system works. You’ll be rated as to whether Infer might be a fit for your organization. If you score above 80, you’ll be qualified to get a free Pre-Model Assessment - they’ll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer. How does it compare to traditional advertising? Creating a more personalized experience Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Feb 23, 201623 min

Leading Innovation by Christopher Penn

In this Marketing Over Coffee: Learn about Leading Innovation, the new book from Christopher S. Penn Direct Link to File Brought to you by our sponsor: Infer! Origin story - The Admin's Admin The Plus Path The Strategy Equasion BCG Strategy Palette - Your Strategy Needs a Strategy (Book) This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you’ll see how their simulation system works. You’ll be rated as to whether Infer might be a fit for your organization. If you score above 80, you’ll be qualified to get a free Pre-Model Assessment - they’ll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer. LEAD Innovation Framework Guts as part of the innovation process Leading Innovation Now Available! Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Feb 19, 201621 min

Now with More Merchandising Shenanigans!

In this Marketing Over Coffee: Learn about Machine Learning SEO, Shipping Standards and Hacks! Direct Link to File Brought to you by our sponsor: Infer! Google Head of Search Departing - The Secret SEO Tool: Machine Learning Wordpress / MailChimp Plugins, Wordpress 4.4.2 Shipping gets more competitive. More Amazon bookstores? Grocery Shopping monitoring service This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you’ll see how their simulation system works. You’ll be rated as to whether Infer might be a fit for your organization. If you score above 80, you’ll be qualified to get a free Pre-Model Assessment - they’ll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer. Linkedin Hack for job hunters Ryan asks: Quick question about iOS9 and the upcoming mobile advertising apocalypse: Will the ad blockers also block Google Tag Manager? Also looking for other ideas on mobile attribution. Sony Podcasting Leading Innovation Now Available! Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Feb 11, 201619 min

The Dawn of Innovation

In this Marketing Over Coffee: Learn about The Core Algorithm, Prospect Management and the 14 Points of SEO! Direct Link to File Brought to you by our sponsor: Infer! Twitter Stock Drop, Facebook Earnings The Raspberry Pi Project Computer beats pro at Go The Google Core Algorithm, SEO Checklist at Search Engine Watch 14 points in priority Leading Innovation Now Available! Prospect Management as part of your prospecting activities Stop wasting time with bad leads. Use Infer for predictive scoring to automatically recognize high-potential marketing qualified leads. Check out predictive scoring yourself. Head over to www.infer.com/moc, and watch how with just an email address Infer can uncover thousands of signals about you and your company to determine if you’re a good fit for a product. Score +80 and you’ll be entered to win a pair of custom Nike running shoes. Predict winners, with Infer. Wikipedia Board Member Controversy Google Tag Manager Key and Peele doing Squarespace Superbowl Ad Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.

Feb 2, 201618 min