Marketing Over Coffee

In this Marketing Over Coffee: Nick returns to talk about his latest book: Brand Now! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove Brand Now is available as of May 1! Nick works with Brand Driven Digital. How it started with Get Scrappy - hear the last interview! The Wrath of Nick Westergaard, The Wisdom of Ann Hanley Meaning, Structure, Story, Content, Community, Clarity, Experience Meaning is not Logotherapy - The Imaginary Branding Checklist Trunk Club and Avoiding Cat Poster Marketing Structure - Status Headphones and Hurts Donut 12:35 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Brand Now Toolbox - Humor Brand Map of Concentric Circles and Branding from the Inside Out 17:28 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers. Head on over to https://www.marketingovercoffee.com/optimove to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you're maximizing the value of your customers. Optimove—the Science-first relationship marketing hub. Community: DarthGarry's Lego Dreamforce and the Mike Gerholdt Connection Ready Player One Audiobook is Great Sci-Fi The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Startup Life, Moz, Sparktoro and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove Book available April 24th, the man behind Whiteboard Fridays, from Moz and now at Sparktoro Going from $5M to $45M Working with Brad Feld and Jerry Colonna "When you're in debt to the truth, the interest rate sucks" 9:40 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Going for 100x versus passing on Angels and VC Showdown at the 7 Hour Board Meeting CEO Transitions Business should be human 20:01 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers. Head on over to https://www.marketingovercoffee.com/optimove to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you're maximizing the value of your customers. Optimove—the Science-first relationship marketing hub. The folly of marketing hacks Flywheels, not hacks Sparktoro - finding the channels for your specific audience Don't take Google's advice Sparktoro.com/book Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about GDPR, LinkedIn Shares, The Return of RSS and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove IT'S GDPR WEEK!! (Please remember we are not lawyers) Facebook Updated Terms - no pixel sharing, no sharing results Google flushing data - the return to darkness LinkedIn share data White Paper 6:58 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Spotify - Has the hemmoraging stopped for the music industry? John wants to get ont JQBX RSS Returns! The MicroInfluencers 13:56 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers. Head on over to https://www.marketingovercoffee.com/optimove to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you're maximizing the value of your customers. Optimove—the Science-first relationship marketing hub. Chris Mining GlassDoor Reddit Redesign Detoxify the internet? Rand Fishkin and Oren Klaff coming up next!! The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Andy Cunningham, author of "Get to Aha!" talks about how to dominate through positioning. Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove Working with Regis McKenna and Steve Jobs to launch the Macintosh Andy and the 2nd John Wall The book as map to the "Ta-Da!" Product oriented, customer oriented, and concept oriented 6:14 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. InMail works! And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! 12 Questions to get to the company DNA The genotypes - Mother (CX), Mother (Segmentation), Mechanic (Value), Mechanic (Features), Missionary (Next Big Thing), Missionary (Cult of Personality) 14:38 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers. Head on over to https://www.marketingovercoffee.com/optimove to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you're maximizing the value of your customers. Optimove—the Science-first relationship marketing hub. 6 C's of Positioning Message architecture - Core, Category, Community, Competition, Context, Criteria The 12 Brand Archetypes On Tile as being Customer Focused - Tale of the Turtle 100 CEO Survey - Trust the issue, facing the Techlash Andy's on Twitter @andycunningham4 The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Watson Studio, What's Up with Facebook, The Martech Salary Survey and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove IBM Think 2018 - The challenge of getting easy explanations for Quantum and Probable Bit Computing Programming Quantum Computing with virtual circuits How IoT and Blockchain are coming together 7:25 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Watson Studio - aggregating best practice templates of deep learning models Hunter extension for Chrome for sales judo Facebook Cambridge Analytica, privacy settings cleaned up, and more lobbying. Follow Dennis Yu on Facebook. 15:55 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers. Head on over to https://www.marketingovercoffee.com/optimove to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you're maximizing the value of your customers. Optimove—the Science-first relationship marketing hub. Facebook Lead Ads Greg Sterling at MarketingLand gets John's favorite headline of the week award MarTech Salary Survey, we look at the gender gap Buffer's Radical Transparency The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters. Photo of IBM Q Quantum Computer from Lars Ploughmann

In this Marketing Over Coffee: Learn about Cultural Profiles, Types, Cross Cultural Negotiations and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi Michael Gates is the Vice Chairman of Richard Lewis Communications CrossCulture and The Communications Around The World Diagram (27 released, 105 internally!) The hazards of negotiating in Finland Personal cultural profiles vs. National cultural profiles ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial. How much variation in a single country? Looking at Japan vs. U.S. The three cultural types: Linear, Multi-Active, and Reactive Getting 7% out of the French Staging a blowout for a breakthrough How to earn the trust of an American Prezi lets you arrange your topics on an open canvas and pan to those that interest your audience. You can zoom in on details or pull back to show context, which makes you more engaging and memorable. Plus, Prezi is cloud-based, and has analytics and collaboration tools specifically for teams. Learn more about Prezi. Is the globe becoming homogenized? Gamification for education The Neuroscience of cross cultural negotiation Getting down with the Hygge and Jugaad (Please note I did not take the easy shot of "Gettin' Hygge with it") Why John's portfolio is always missing India The problem of behaving in the wrong gear Who's on the way up? Who's on the way down? Looking at Brexit from a cross cultural standpoint Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Chris' New Thing, SXSW, Google Analytics Goal Details and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi Chris' new thing: Brain + Trust Insights - w Katie Lioy Getting to the 90% of data that's buried in virtual file cabinets IBM Watson Explorer SXSW ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial. Infinite Dial 2018 - Facebook down 15% among 12-34 Leaving the Main Stream for other apps Google user account data now available for YouTube targeting IBM Think - More and better APIs Prezi lets you arrange your topics on an open canvas and pan to those that interest your audience. You can zoom in on details or pull back to show context, which makes you more engaging and memorable. Plus, Prezi is cloud-based, and has analytics and collaboration tools specifically for teams. Learn more about Prezi. Retargeting basics - list vs. pixel (cookie) GA Goal Details - Category, Action, Label, Value Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Crisis Management, Ad Tools, Mic Tests and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi SMMW Wrap Up - The Mass Market Has Arrived, and there's more to social than Facebook Crisis Management by Gini Dietrich Longer Tweets - are they better? ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial. Gravity forms can save you with the local backup! Amazon text-to-speech Amazon Acquires Ring Facebook Trip Consideration Priority - And "Breaking News" tag Broad, Modified, Phrase, Exact Match Net Neutrality for WA Prezi lets you arrange your topics on an open canvas and pan to those that interest your audience. You can zoom in on details or pull back to show context, which makes you more engaging and memorable. Plus, Prezi is cloud-based, and has analytics and collaboration tools specifically for teams. Learn more about Prezi. Secret tip here available only if you listen Val Kolton - How the hell is the v-moda boom mic better than other mics at 10x the price? Chris tests mics. Smart speakers coming soon Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Mobile Speed, the Billion Dollar Tweet, Offsite Conversions and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi Google Mobile Speed Requirement on July 2018 and AMP style pages in Gmail, and GDPR compliance Prepping Wordpress for GDPR Snapchat API open for more programmatic - The Billion Dollar Tweet ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial. Tracking offsite conversions with Google Analytics Google Chrome Blocking the worst ads to clean up before more drastic measures are taken Watson Conversational Ads Prezi lets you arrange your topics on an open canvas and pan to those that interest your audience. You can zoom in on details or pull back to show context, which makes you more engaging and memorable. Plus, Prezi is cloud-based, and has analytics and collaboration tools specifically for teams. Learn more about Prezi. Kobra Kai Returns on YouTube Red PSA - Passport prices going up Social Media Marketing World Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Local Search, Local Paid, Getting Yelp Right and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi Joy Hawkins is the Owner and Founder of Sterling Sky in Canada and is the author of the Expert's Guide to Local SEO, which is an advanced training manual for people wanting a detailed look at what it takes to succeed in the Local SEO space. The original article on Google filtering local results Why you should always do paid ads with local SEO Don't always take Google's advice on AdWords Negative keywords are critical Avoiding Locksmiths ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial. Where to start with local for better results How your blog can hurt you, and how to fix it Why AMP is problematic for local The rise of Apple Maps Getting Yelp right Prezi lets you arrange your topics on an open canvas and pan to those that interest your audience. You can zoom in on details or pull back to show context, which makes you more engaging and memorable. Plus, Prezi is cloud-based, and has analytics and collaboration tools specifically for teams. Learn more about Prezi. Ping me on twitter @johnjwall for the Cat Hoke book giveaway Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Big Game Ads, Fake Videos, Cars in Space and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi The Super Bowl - Tide Clean War Room! 15M in ads, 167k Promoted tweets There is no Dundee Movie Lady Doritos Top Marketing Skills for 2018 ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial. IBM Watson Explorer Rand's 2018 Predictions Automate Getting Attention on Twitter Twitter is profitable Space X -Car is up! Uncle Cal sends link via twitter on using password managers to be sleazy Deep Fakes banned from Reddit Prezi lets you arrange your topics on an open canvas and pan to those that interest your audience. You can zoom in on details or pull back to show context, which makes you more engaging and memorable. Plus, Prezi is cloud-based, and has analytics and collaboration tools specifically for teams. Learn more about Prezi. Facebook Gaming Creator Pilot Program The AR Hair Dryer - Ready Player One! Ping me on twitter @johnjwall for the Cat Hoke book giveaway Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode we talk Revenue Stacks, ABM, BANT and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi Trish - President and Chief Strategist of The Bridge Group, and author of The Sales Development Playbook Greg - President of CloudKettle Adwords, Facebook Twitter, Google Analytics Data Warehouse, Salesforce, Marketo BANT Showdown Using data enrichment to improve the odds "Dude, you're BANTing me." ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack.Get started now with a free 14 day trial. Times where BANT does work Competing against Excel Should the SDR team answer to Sales or Marketing? Account Based Marketing versus Account Based Revenue The Ultimate ABM Bandwagon Inbound vs. Outbound John loves Prezi, and he's telling you it's time for you to let your PowerPoint pain go. Prezi lets you arrange your topics on an open canvas and pan to those that interest your audience. You can zoom in on details or pull back to show context, which makes you more engaging and memorable. Plus, Prezi is cloud-based, and has analytics and collaboration tools specifically for teams. Learn more about Prezi. The Four Horsemen of Revenue Conversational Intelligence - Chorus.ai, Execvision and Gong.io BigQuery and Red Shift for Big Data Analysis Trish's book is The Sales Development Playbook Also previously on MoC check out: Lightning Sales Ops The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about The New FB Feed, Screened Smart Speakers, Containers and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi CES - Amazon Echo Spot and the arrival of the screened smart assistant Facebook feed encouraging more "personal connections" Insanity in the crypto space, is the age of the soft landing coming? ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial. LinkedIn removing manually entered contact data Meme Watch Google Art & Culture App Avinash tries to renew his New Yorker subscription Using Docker for Data Science Where do the Facebook "People you may know" come from? Google's biggest advertisers Data Centers are all the rage! Prezi lets you arrange your topics on an open canvas and pan to those that interest your audience. You can zoom in on details or pull back to show context, which makes you more engaging and memorable. Plus, Prezi is cloud-based, and has analytics and collaboration tools specifically for teams. Learn more about Prezi. Adobe rolling out retail features Ping me on twitter @johnjwall for the Cat Hoke book giveaway Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode we talk presentation skills with Tamsen Webster Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi She's coached 40+ speakers to the TEDxCambridge stage. Five of them have had their videos promoted to TED.com with well over 7 million views. Helping People Spread Ideas Content and the curse of knowledge Who's it for? What do I want them to know? What do I want them to do? The difference between telling and implanting the idea ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack.Get started now with a free 14 day trial. Using mental hooks to overcome information overload, giving meaning, not details. Rehearsing enough to make it sound casual - Internalize, don't memorize. John loves Prezi, and he's telling you it's time for you to let your PowerPoint pain go. Prezi lets you arrange your topics on an open canvas and pan to those that interest your audience. You can zoom in on details or pull back to show context, which makes you more engaging and memorable. Plus, Prezi is cloud-based, and has analytics and collaboration tools specifically for teams. Learn more about Prezi. The Four Messaging Mindsets The problem of focusing on content over clarity Finding the Red Thread Red Thread Weekends and more from Tamsen The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about AI as Co-Creator, 2018 Predictions, Prezi and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi 2018 Predictions - More volitile? Is a soft landing possible? Interesting Politics The 5: Search = AI, Social = Paid, Public Relations = level, Content = exploding, Advertising = AI ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial. McKinsey - AI as Cocreator - Generative Adversarial Networks Ampermusic Instant Pot - the new Sous Vide Alan's Krinner tree stand, Chris tries a David Clark Headset Prezi lets you arrange your topics on an open canvas and pan to those that interest your audience. You can zoom in on details or pull back to show context, which makes you more engaging and memorable. Plus, Prezi is cloud-based, and has analytics and collaboration tools specifically for teams. Learn more about Prezi. Ad Fraud $500k a day WordPress Exploit as Bitcoin miner Valt Password Management Ethics in Marketing - part of the content recycling test Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Changing How You See Passwords In this Marketing Over Coffee: In this episode Brent Heeringa, CEO and co-founder of Valt talks about next generation multi-factor authentication Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign Where did Valt come from? Using images to remember a master password Recognition memory with images and the dual encoding theory StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With StackAdapt's machine learning and data-intelligence capabilities, you can reach web visitors who are actively engaging with topics relevant to your brand or competition, and turn them into customers. Make your marketing dollar count with StackAdapt's intent-based targeting and automation intelligence. Visit StackAdapt.com today and request a demo. Why biometrics is not a complete solution Multi-factor - something you have, something you are, something you know Getting the right images Creating a new category in the password management space -making the forms go away ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial. Valt at CES Eureka Park - Booth 51876 Podcast Sponsorship Check out Valt in the app stores or at Valt.io and @valtpasswords The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Topic Modeling, Training AI, Tracking Reach and more! Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign The 3 Solutions for Topic Modeling StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With StackAdapt's machine learning and data-intelligence capabilities, you can reach web visitors who are actively engaging with topics relevant to your brand or competition, and turn them into customers. Make your marketing dollar count with StackAdapt's intent-based targeting and automation intelligence. Visit StackAdapt.com today and request a demo. Social Media Use on the Holidays Auto ML - Google AI Do agencies still use FP pixels to measure reach on other properties? Did anything replace Twitter Engage? ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial. Ian Altman Forbes Business Trends Amazon Sumerian College Application Autoresponders - you'd think with $120k or more at stake it wouldn't be something that a parent would be surprised to see. Marketing Over Coffee on the Twitter The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode author Erik Deckers talks about his book Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (3rd Edition) (Que Biz-Tech) Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign Check out the past interview with Erik on The Owned Media Doctrine and co-Author of No BS Social Media with Jason Falls 3rd printing, written with Kyle Lacy, on the QUE imprint The Personas - Influencer, Climber, Neophyte, Free Agent Blogging and the Rise of Medium StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With StackAdapt's machine learning and data-intelligence capabilities, you can reach web visitors who are actively engaging with topics relevant to your brand or competition, and turn them into customers. Make your marketing dollar count with StackAdapt's intent-based targeting and automation intelligence. Visit StackAdapt.com today and request a demo. All the case studies refreshed and showing a diverse range of examples. LinkedIn - Do's and Dont's Yes, Klout is still a thing. ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial. Indianapolis as Silicorn Valley and America's Canada The author scene in Orlando, working in collaborative spaces like Canvs Social Fresh running now! The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Black Friday, Gmail Add-Ons, Harry Potter and more! Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign The Curious Case of Chris' Holiday Sale! Cards Against Humanity Black Friday Promo How about Unsubscribe Saturday? John buys a vacuum cleaner and Chris gets some cheap headphones Gmail Add-ons like Asana and Trello AI Powered SEO MOZ SEO Competitor Analysis Reddit Redesign McDonald's missed tweet, spectacular recovery and brutal shot from Wendy. StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With StackAdapt's machine learning and data-intelligence capabilities, you can reach web visitors who are actively engaging with topics relevant to your brand or competition, and turn them into customers. Make your marketing dollar count with StackAdapt's intent-based targeting and automation intelligence. Visit StackAdapt.com today and request a demo. Niantic rolling out Harry Potter Game Amazon Sumerian for VR 3D and AR ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial. Rob Jones asks "How can I get my hands on the good tools if I don't work at a big company?" - Charity work and Bitnami! Inverted Unicorn Ad Targeting Strategy for Facebook Marketing Over Coffee on the Twitter - If you followed it you'd have seen the $79 UE Boom Black Friday deal! The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Salesforce and Google, Twitter updates, iPhone X and more! Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign Dreamforce - Salesforce and Google Analytics 360 (analysis)! Get Chris' secret file!! (sign up for the newsletter) Twitter to 280 and $99 promoted accounts Snap earnings down StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With StackAdapt's machine learning and data-intelligence capabilities, you can reach web visitors who are actively engaging with topics relevant to your brand or competition, and turn them into customers. Make your marketing dollar count with StackAdapt's intent-based targeting and automation intelligence. Visit StackAdapt.com today and request a demo. Hardware watch: Henge Docks, and Arc Hub Multi-monitor or not? Virtual desktops instead so you can go on the road? Chris gets the new iPhone! Face ID rocks. Facebook testimony on fake ads Worst inbound pitch ever award Apple switches back to Google Amazon - Prime Estemated at 90 Million (63%?) The amazing world of mattress affiliates ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial. Working with Blogs and influencers The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: David talks about their third fund and its focus on The Everyday Economy Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign Masthead, Venrock, NextView Ventures First WebInno, which is now Boston Innovators Group The thematic focus of the Third Fund StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With StackAdapt's machine learning and data-intelligence capabilities, you can reach web visitors who are actively engaging with topics relevant to your brand or competition, and turn them into customers. Make your marketing dollar count with StackAdapt's intent-based targeting and automation intelligence. Visit StackAdapt.com today and request a demo. What makes up The Everyday Economy Reneviso, MealPal What's the goal for companies in this fund? Hits with Sunrise, TapCommerce, and GrabCAD ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial. What sets apart a VC as partner rather than just investor? The differences between Boston and New York City Optimus Ride, Hubspot and Drift in the Boston Area Finding Entrepreneurs with Authenticity What's on David's Marketing Radar? The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Your Virtual Office, How We Got Ripped Off Curing Diarrhea, AI for Marketers and more! Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign Chris' road trip and talking predictive analytics New book from Chris!! AI for Marketers Boomerang Mail Every single cognitive bias StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With StackAdapt's machine learning and data-intelligence capabilities, you can reach web visitors who are actively engaging with topics relevant to your brand or competition, and turn them into customers. Make your marketing dollar count with StackAdapt's intent-based targeting and automation intelligence. Visit StackAdapt.com today and request a demo. Sean Zinsmeister sends a link for Arsenal DSLR Brain Stedicam Volt from Tiffen Oculus Go coming for $199 Alpha Go Zero Dietmar asking about tweets from an event - can you geofence? ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial. Kiva Update - After 3 succesful loans we are undone by clean water YouTube putting AI to work on blocking extreme content Campaigning is useless? To the guy at#IMakeALiving - send me your snail mail and I'll send you an MoC Sharpie or a DotMailer Mug... KFC Clearbit Message Tribes - New premium service for Marketing Over Coffee Fans! The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Christopher Lochhead talks about Category Design, Positioning Yourself, and The Future of The Company Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign Some not safe for work language, if that offends you check out our other episodes. Meeting at DCI Play Bigger - How Pirates, Dreamers and Innovators Create and Dominate Markets Category Kings are the new dynamic - It's not about winning existing market share StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With StackAdapt's machine learning and data-intelligence capabilities, you can reach web visitors who are actively engaging with topics relevant to your brand or competition, and turn them into customers. Make your marketing dollar count with StackAdapt's intent-based targeting and automation intelligence. Visit StackAdapt.com today and request a demo. Marketing the problem, not the product Nonsense about Personal Branding ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial. Niching Down to the market where you are unique The Future of the Company Today's CMO - Dealing with Product/Company/Category - Jennifer Johnson Interview Positioning yourself instead of being positioned Check out Christopher's Legends & Losers Podcast "The Podcast Silicon Valley Needs" The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: More from Christopher Lochhead! Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign Some not safe for work language, if that offends you check out our other episodes. Role of companies StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With StackAdapt's machine learning and data-intelligence capabilities, you can reach web visitors who are actively engaging with topics relevant to your brand or competition, and turn them into customers. Make your marketing dollar count with StackAdapt's intent-based targeting and automation intelligence. Visit StackAdapt.com today and request a demo. What happens when men hit middle age? Why is podcasting unlike anything else going on right now? ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial. Check out Christopher's Legends & Losers Podcast "The Podcast Silicon Valley Needs" The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Next Gen Phones, Facebook Targeting, Content Repurposing, and more! Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign Who's pre-ordering the iPhone X? IKEA VR app New Google Pixel 2 Facebook targeting woes, Snooze is here! Bonfire Video Chat Test in Denmark FreeConferenceCall.com on hold music StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With StackAdapt's machine learning and data-intelligence capabilities, you can reach web visitors who are actively engaging with topics relevant to your brand or competition, and turn them into customers. Make your marketing dollar count with StackAdapt's intent-based targeting and automation intelligence. Visit StackAdapt.com today and request a demo. Content repurposing framework Programmatic for Yelp VentureBeat and DigiDay on SHIFT and AI Peak of the AI Hype Cycle ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial. Spotify Ad Studio in Beta for US Listeners Amazon's Polly Text to Speech Message Tribes - New premium service for Marketing Over Coffee Fans! Fred Wilson on Burn Rates Bumble's Catfish Truck SNL May Air Live in all US Time Zones The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: comiXology CEO and co-founder David Steinberger talks about the state of comics, subscription services, and getting the world hooked. Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign The Kindle Cast Interview with David Steinberger The Secret Origin! Pull list for NYU Stern Business Plan Competition StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today. How they launched without making disrupting retail the top priority 2009 the reader launched - Guided View as the game changing feature Risking crash and burn during the bootstrap phase ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing - all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial. Back when a million uniques meant something in advertising Bringing comics to the rest of the world The unlimited content subscription model vs. single item purchase Celebrating their 10th Anniversary at New York ComicCon! Amazon Acquisiton The next 10 years - making everyone on the planet a comics fan The problem of discovery when you can access everything Comixology Originals - Marley's Ghost (Link to NYCC Panel) The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Amazon HQ2, Support Vector Machines, Golden Cookbooks, and more! Direct Link to File Brought to you by our sponsors: Criteo and StackAdapt Chris' 3 Google Takeaways: Analytics - Data Studio - Optimize Amazon to lower prices at Whole Foods This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world's largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies. Getting started is easy, visit Criteo.com today and they'll help you kick off your winning campaign in minutes. Amazon HQ2 coming soon! Chris' Golden Cookbook (Newsletter only!) AI - Support Vector Machines StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today. The Impact of Natural Disasters LinkedIn Serving Native Ads in Outlook Inbox Monitoring OOO Requests to see when to email The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn more about an Executive and Agency that works in multi-cultural marketing in both the entertainment and food and beverage verticals, among others. Direct Link to File Brought to you by our sponsors: Criteo and StackAdapt BARU Marketing + Media is hitting its 10th anniversary this year, as a female owned and minority owned business, succeeding in not one but two industries that have been male-dominated historically: entertainment and advertising. So where did this all begin? When do clients realize they need to get multi-cultural? Are most campaigns reworking of existing campaigns or original material? What's the state of multi-cultural for the entertainment industry? This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world's largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies. Getting started is easy, visit Criteo.com today and they'll help you kick off your winning campaign in minutes. Adapting both language and the appearance of the principals in the campaign are the simple first steps, what else goes into making something culturally relevant? Counseling on effective ad placement How does gender fit into this? What channels do you cover? StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today. Why ATTUNE Consulting was built What's on the radar for the next year? The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about CX, Einstein Vision, Twitter Bot Stacks and more! Direct Link to File Brought to you by our sponsors: Criteo and StackAdapt Chris on CX and its lack of integration 2017 Retail Meltdown - Part 2 - Future of Retail and Microsoft Congnitive AI - Amazon Go Store This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world's largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies. Getting started is easy, visit Criteo.com today and they'll help you kick off your winning campaign in minutes. Eintstein Vision for Salesforce's Social Studio Facial Recognition Lock on iPhone 8 The Holy Trifecta - Marketing Technologists, Data Scientist, Developers Football Bar numbers down according to Foursquare Foot Traffic Paul asked about Chris' Twitter Bot tool stack Heyes of miVIP Medical Group asks about multi-touch attribution and attribution models for sales cycles over 90 days. StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today. MOZ 45 Local SEO Pitfalls MessageTribes coming soon! The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Author Jonathan Pellegrin talks about his book and The Art of Selling the Family Business Direct Link to File Brought to you by our sponsors: Criteo and StackAdapt Step one - not getting squeezed out of your own deal What happened to Jonathan after his deal? What drove him to write "The Art of Selling the Family Business: Responsible Stewardship of Family Wealth" Why the gap between initial offer and final purchase cost? This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world's largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies. Getting started is easy, visit Criteo.com today and they'll help you kick off your winning campaign in minutes. The disparity between the sellers who are doing their only transaction vs. buyers who are always doing deals and have choice. Defeating the Earnout StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today. The single biggest obstacle in transfers between the first and second generations is... The single best decision to improve the business is the board of directors Dividend strip as another option Avoiding Due Dilligence Disturbance The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Biased Machine Learning, Sharing GA Reports, Amazon Smile, and more! Direct Link to File Unconscious Bias in Machine Learning Google Ad Blocker for Chrome? This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world's largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies. Getting started is easy, visit Criteo.com today and they'll help you kick off your winning campaign in minutes. Sharing Google Analytics Reports What an AMP spike looks like Retail Meltdown StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today. Changing writing platform for blogging Why markdown is helpful in content generation Snapchat earnings call Soundcloud Lives to Fight Another Day! Affiliate programs, anything new? Amazon Smile! The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Mike talks Category Design, Green Leads, and - He's on a Boat! Direct Link to File Brought to you by our sponsors: Criteo and StackAdapt Our guest today is Mike Damphousse - he is the secret weapon. Air BnB stands for Bed & Boat Starting as the Engineer that can do demos Leading Pangea Infoteria IPO on the Tokyo Stock Exchange Green Leads goes Global This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world's largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies. Getting started is easy, visit Criteo.com today and they'll help you kick off your winning campaign in minutes. The ABM pioneers of 2006 Sales 2.0 Shout Out to Gerhard Gschwandtner! Hubspot as CRM of choice Pounce, Pause, Nuture or Wait StackAdapt is an advertising platform that solves brands' biggest pain point – customer acquisition, with machine learning and data-intelligence capabilities. Rated highest in customer satisfaction and performance by G2 Crowd, StackAdapt gives you intent-based targeting and automation intelligence every step of the way. Visit stackadapt.com today and request an invite. You can also check out their blog for recent survey results & key learnings on mobile consumer trends. Play Bigger leads to Category Design Advisors The 6-10 year IPO Window The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn About Taking Back Free Services, Link Building, Retargeting, and more! Direct Link to File Brought to you by our sponsors: Criteo and StackAdapt Can a decade of digital culture vanish? Yes, unless people start to realize that you do need to pay for some stuff. Google Search Console - Video - Tracking high value returing visitors This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world's largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies. Getting started is easy, visit Criteo.com today and they'll help you kick off your winning campaign in minutes. Healey Cypher Interview is on fire MOZ - Lessons Learned from Failed Link Building Festival of Marketing - October 4-5 in London Twitter Bots AdWeek - Rise of the 6 Second Spot Google AMP going to show up in results? StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today. Send book reccos - Havard Business School working paper 18-011 Machine Learning Methods for Strategy Research WoW Currency worth more than real world currency Kafka Sculpture The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn About Machine Learning and Business Strategy, Bots, Google Glass 2 and more! Direct Link to File Brought to you by our sponsors: Criteo and StackAdapt How do you dig out after coming back from vacation? Machine Learning in Business Strategy Marketo Domain Renewal, Dharmesh scores the newsjack. This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world's largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies. Getting started is easy, visit Criteo.com today and they'll help you kick off your winning campaign in minutes. Bots for roll up reporting Predictive and SEO - Google Trends (Book -Everybody Lies) Twitter $99/month subscription Facebook will let brands target ads to people who RSVPed to their Pages' events LinkedIn Updates StackAdapt is an advertising platform that solves brands' biggest pain point – customer acquisition, with machine learning and data-intelligence capabilities. Rated highest in customer satisfaction and performance by G2 Crowd, StackAdapt delivers intent-based targeting and automation intelligence every step of the way. StackAdapt also offers cross-device solutions with in-app and mobile web capabilities so you can deliver the right message to the right customer on the right device. Visit stackadapt.com today to request an invite. Google Glass 2 11 Ways to Get Customers without spending any money Vacation Reading - Chip and Dan Heath's Decisive KDP Page Calculations Normalized 20 B2B Marketing Jokes h/t John Federico The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Applying Machine Learning Real Time, Serving Customers and Questioning Our Humanity Direct Link to File Brought to you by our sponsors: Criteo and StackAdapt Vitaly Pecherskiy is Co-Founder and COO of Stack Adapt Started out with AdParlor The browsing behavior of over 600 million people - seeing what influences them pre-purchase 10 Billion Data Points Every Day, how are they different from a Demand Side Platform (DSP)? Questions to test your sanity: What if Siri had a human face? When is it ethically wrong to turn a computer off? This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world's largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies. Getting started is easy, just email [email protected] today and they'll help you kick off your winning campaign in minutes. System for experts vs. Expert systems In today's episode, we are focusing on the importance of data in today's digital advertising world and the different implications it may bring. On that note, if you, as a marketer, are worried about transparency and brand safety in today's convoluted digital advertising world, check out StackAdapt. StackAdapt is an advertising platform that offers complete transparency in their inventory and audience data so marketers can have full trust in where their campaigns are running. StackAdapt just recently unveiled that they have received the highest score by G2 Crowd in customer satisfaction amongst all their competitors for the third-time. Clearly, marketers are achieving their campaign goals using StackAdapt. Visit stackadapt.com today to request an invite. Does it even matter what the algorithm is? Ultimately it's about results and serving the customer, how it works is irrelevant The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Take action! Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Seth's New Marketing Seminar, What Makes Him Angry, and an Audiophile Update Direct Link to File Brought to you by our sponsors: Criteo and StackAdapt The Marketing Seminar - Reinventing Education How it differs from Alt-MBA Marketing with people, not at them This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world's largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies. Getting started is easy, just email [email protected] today and they'll help you kick off your winning campaign in minutes. Demassive-ification - The One to One Future from Don Peppers and Martha Rogers When big business doesn't have the humility to change What makes Seth angry? A new definition of AI "Powerful advertising is anticipated, personal, and relevant." This quote is from Seth's book Permission Marketing in 1999 and is still relevant today. Marketers are constantly fighting for consumer's attention with the most relevant content. One advertising platform that can help you achieve that is StackAdapt. StackAdapt provides marketers with the most cutting-edge machine learning and data-intelligence capabilities to connect with customers who have shown interests in your product or service. Visit stackadapt.com today and kickstart your next customer acquisition campaign. Footprints on the Moon Are subscriptions growing in response to fake news? Mass vs. Micro Rise of the voice interface Audiophile update The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn About GDPR, Google Optimize, Drone Hives and more! Direct Link to File IBM in Germany, Machine Learning, Governance and Hybrid Cloud GDPR is Everywhere - Chris talks with John Bowman 2B EU Fine for anti-trust 3 part series on Google Optimize This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world's largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies. Getting started is easy, just email [email protected] today and they'll help you kick off your winning campaign in minutes. 9 Part AI Primer for Marketers What will Amazon do with Whole Foods? Patent for Drone Hives StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today. Google talking about Quantum Supremacy by end of year? Facebook lets you pick who in the household you want to advertise to Great article on 5 items for your SEO Audit A Google Algorithm shuffle? Chris SEO updating archived content Lightning McQueen Coming to Waze The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: A Special Interview with Geoffrey A. Moore, author of Zone to Win and Crossing the Chasm Direct Link to File Brought to you by our sponsors: StackAdapt and TopTal Thanks to Amanda Nelson at Salesforce for getting me to SalesMachine Starting at Crossing the Chasm - Over 1 Million Copies, 27 years! Early days with Regis McKenna Finding use cases that let you cross the chasm Inside the Tornado - the chasm in reverse Zone Management - Crossing the Chasm for Grown Ups Incubation - You're not just funding R&D, you're funding entire companies StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today. 4 Zones - Performance, Productivity, Incubation, Transformation Never disrupt yourself Zone Defense as the common play against upstarts Why keeping customers is like keeping a spouse Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit TopTal The 4 Horizons Making a big acquisition during the transition Every Zone has a different culture Keying Executive Comp to the Transformation Zone Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn About Ad Tracking, GDPR, Showjacking and more! Direct Link to File Brought to you by our sponsors: StackAdapt and TopTal! WWDC - 24 hour window on intelligent tracking and HomePod GDPR coming soon to stomp on tracking Mass says "That's not a cookie, it's brick and mortar" StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today. Millenials Kill Applebees Amazon's Echo Look WSJ closes free taste, traffic drops 44% but conversions up 4x? Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit TopTal MOZ on fluctuations - go weekly, don't be arbitrary - try branded organic search Altryx Event - John on Show Jacking JW on MATE - Hear the backstory of Marketing Over Coffee! Almost done with Marketing Automation Upgrade! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: A Special Interview with Healy Cypher of Oak Labs Direct Link to File Brought to you by our sponsors: StackAdapt and TopTal Thanks to Criteo for setting us up at the Ecommerce Media Forum NYC 2017 The Beautiful Future of Retail The Oak Labs Changing Room Interactive Mirror Mapping Retail Shopping to the Online Shopping Experience StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today. Making retail more personal and responsive The Autonomous Store Massive Demassivification Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit TopTal Strong brands creating brick and mortar locations Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn About tons of Google Stuff, IBM Node Red, JSON-LD and more! Direct Link to File Brought to you by our sponsors: StackAdapt and TopTal! MarTech 2017 - Massive influx of companies, transition from Marketing Automation to ABM, to Marketing Ops IBM Vision - Watson GRC, IBM Node Red Google Marketing Next and Google I/O Google Lens visual search engine StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today. Google Optimize now works with AdWords, Free version of Google Attribution coming Chris asks about filtering Self-Referrals and Gene asks about duplicate content Google has run 9,800 tests in the past year? How about black links? MOZ on speeding up your pages Sharpies on Tour with James Harrison! 8 Tasks to Help Small Businesses Grow - Including JSON LD Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit TopTal Sir Roger Moore Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Jason Keath of Social Fresh is back to talk about everything on the cutting edge! Direct Link to File Brought to you by our sponsors: StackAdapt and TopTal Back with Jason - Link to previous interview Innovation Congress by Social Fresh is July 18-19 in NYC Social Fresh covers tactics - Innovation Congress is looking forward for the next 3-10 years at all the cutting edge technology Working with Jeremy Goldman! The state of Virtual Reality and the adoption of Mixed Reality (formerly known as augmented) Where Video is going and the live streaming internet TV trend. StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today. Artificial Intelligence - Miss Piggy Messenger App, the 90% of the AI Iceberg that we don't see Breather, WNYC, Patron, Breather Automation eating the sharing economy EventHero for Lead Retrieval and Multi-session tracking Internet of things is now taken for granted Connecting the personal service bot platforms Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit TopTal Get episodes early, get the back catalog - get the app for iOS! Or for Android Tell MailChimp they should be sponsoring Marketing Over Coffee Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn About A Big Q1, Twitter Quality Filters, Shipping Pens and more! Direct Link to File Brought to you by our sponsors: StackAdapt and TopTal! State of Social Facebook - The company also reported better-than-expected financial results with total revenue for the first quarter hitting $8.03 billion, up 49 percent from $5.39 billion in the first quarter of 2016. Amazon crushes making inroads into India - First Quarter Sales up 23% to $35.7 Billion Twitter Advance Quality Filter - 16 New Livestreaming Partners Marketing Over Coffee Newsletter Update StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today. MOZ Popup SEO Avinash on Dashboards and Metrics Virus of the Week! Google Docs Spam traps and Similar Audiences for AdWords Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit TopTal Sharpies to South Africa, UK, Canada and California! Martech SF next week Get episodes early, get the back catalog - get the app for iOS! Or for Android Tell MailChimp they should be sponsoring Marketing Over Coffee Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: A Special Interview with David Meerman Scott Direct Link to File Brought to you by our sponsors: StackAdapt and TopTal Creating the Ultimate Office at Home Marketing the Moon - A Place Beyond the Sky Stir Kinetic Standing Desk The Apollo Museum! StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today. Sonic Branding from Signature Tones - the sonic logo and custom music Marketing Lessons from The Greatful Dead The Market for Medical Marajuana - Leafly Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit TopTal The 6th Edition of The New Rules of Marketing and PR Get episodes early, get the back catalog - get the app! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn About What's Coming Next From Facebook, Bots, SEO, Podcast Demographics and more! Direct Link to File The Future of Facebook at F8 - Frame Studio and AR Studio, Messenger 2.0, Graph API, Places SDK Location data finally becoming more valuable for Foursquare The New Face of Google Analytics Yahoo Final Earnings Report Beats the Street, Steve Ballmer's new project In stream video ads from Twitter Pega with multi-platform conversational bot platform - FB Messenger, Amazon Alexa, Google Home StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today. Tom Demers of Search Engine Land Throws Down His Power Tool List - Chris' Stack - MOZ, SEMRush, HRefs, SimilarWeb and SpyFu. The 68 power tools the Buffer Team usese. Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit TopTal Marketing Over Coffee is availabile at Apple Podcasts! S-Town explodes on to the scene. Edison - The Podcast Consumer 2017. Get episodes early, get the back catalog - get the app for iOS! Or for Android Tell MailChimp they should be sponsoring Marketing Over Coffee Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: A Special Interview with Debbie Millman, host of the Design Matters Podcast Direct Link to File Brought to you by our sponsors: StackAdapt and TopTal The Design Matters Origin Story For 20 years, Debbie was the President of the design division at Sterling Brands, where she worked with over 200 of the world's largest brands, including the redesign of Burger King, merchandising for Star Wars and the positioning and branding of the No More movement. StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today. How did the world's first graduate program in branding at the School of Visual Arts in New York City get created? The condition of branding reflects the condition of our culture. The democratization of brands and transition back to small personal brands Mass surrender of our privacy Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit TopTal The Millman Bookshelf! How to Think Like a Great Graphic Designer, Brand Thinking and Other Noble Pursuits, Essential Principles of Graphic Design, Brand Bible, Look Both Ways, Self Portrait as your Traitor Debbie will be at HOW Design Live Starting May 2nd in Chicago talking about Getting Better Clients and The Death of the Supermarket Get episodes early, get the back catalog - get the app! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn About Natural Language Processing, Our Email Saga, and VPNs! Direct Link to File Brought to you by our sponsors: StackAdapt and Toptal! Social Media Marketing World (Using Badges from EventHero) - Snapchat slipping? Facebook attacking Marketing Innovation Summit - AI gives you true 1:1 personalization Google Optimize, Google Mobile First Natural Language Processing StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today. Cobbler's Kids - We finally move off of Blue Sky Factory Mautic, Active Campiaign, Emma, MailerLite, DotMailer Tell MailChimp they should be sponsoring Marketing Over Coffee United, Pepsi, Security Sell Out, and other PR Disasters VPN Primer Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit TopTal Google Dueling Networks Sean Zinsmeister Calls in on LinkedIn Spam Marketing Reports that Don't Suck Gear - the Zoom H6 Arrives! ChatFuel for Facebook Chatbots Get episodes early, get the back catalog - get the app! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: We Talk with Master Negotiator Herb Cohen Direct Link to File Brought to you by our sponsors: Templafy and Jamf Herb Cohen has been named "The World's Best Negotiator", his book "You Can Negotiate Anything" spent 39 weeks on the NYT Best Seller List Starting as a claims adjuster for Allstate and then teaching their negotiation courses. Labor relations at Sears, over to IBM and then teaching at The University of Michigan Negotiation - The Problem of Caring Too Much Why You Never Ask for a Raise Templafy is the smart way to create professional, on-brand documents and emails in an instant and streamline workflows across Outlook, Powerpoint, Word, or any other of your preferred office applications. Marketing Over Coffee listeners can get free access to: 20 best in class Office templates 350+ professional business slides 2000+ royalty free photos Just visit www.templafy.com/moc for free access to the Templafy demo! Why There's No Point in Arguing How to Negotiate Globally Jamf Now is your device management solution for the iPads, iPhones and Macs in your workplace. Jamf Now is accessible and affordable for everyone, so businesses can support their users without help from IT. You can configure settings on all of your Apple devices and manage them by deploying apps from anywhere. Enforce passcodes and even remotely lock or wipe a device. Sign up and start protecting your Apple devices. Manage your first 3 devices for free. Add more for just $2 per device per month. Create your free account today at jamf.com/moc Why Concessions are Deadline Driven The Game of Negotiating available on Audible Get episodes early, get the back catalog - get the app! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Josh London is CMO of IDG, the world's largest tech media company. Direct Link to File Brought to you by our sponsors: Templafy and Jamf IDG operates some 180 publications (including Computerworld and Macworld), 700 events (including E3),1,000 different website, and 200 mobile apps. Company wide rebranding initiative began March 2016 Integrating a wide array of corporate cultures - Moving from a House of Brands to a Branded House Using Predictive Intelligence in Pipeline Activator Operating in 97 countries and serving over 145 Getting to a single PowerPoint Templafy is the easy way to keep the whole company on brand in the documents and content they create – whether they're working through Office 365, Google Drive or any other office productivity platform. Your colleagues will have company assets and templates at hand while working in their favorite application, helping them to be more productive and to follow brand guidelines without even thinking about it. Templafy is offering a free trial to all listeners. Just visit templafy.com/MOC and request your customized free trial. It's that simple! The role of events for career education and as a preferred method of learning CMO Perspectives and the evolving role of the CMO Shout out to Bill Macaitis, Former Slack CMO Jamf Now is a device management solution for the iPads, iPhones and Macs in your workplace. Jamf Now is accessible and affordable for everyone, so businesses can support their users without help from IT. You can configure settings on all of your Apple devices and manage them by deploying apps from anywhere. Enforce passcodes and even remotely lock or wipe a device. Sign up and start protecting your Apple devices. Manage your first 3 devices for free. Add more for just $2 per device per month. Create your free account today at jamf.com/moc CMO Summit - Who owns the customer experience? IDG Security Day Global Event - Following the Sun Get episodes early, get the back catalog - get the app! Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn About Finding Influencers, Bot Bust and Chris Hanging with Katy Perry Direct Link to File Brought to you by our sponsors: Templafy and Jamf 10 Years of MoC! YouTube drops annotations for End Screens and Cards FFMpeg for Video Editing Finding Influencers Templafy is the smart way to create professional, on-brand documents and emails in an instant and streamline workflows across Outlook, Powerpoint, Word, or any other of your preferred office applications. Marketing Over Coffee listeners can get free access to: 20 best in class Office templates 350+ professional business slides 2000+ royalty free photos Just visit www.templafy.com/moc for free access to the Templafy demo! Drop it like it's Bot Resource List for AI AI Bias Chris on the Grammys Jamf Now is your device management solution for the iPads, iPhones and Macs in your workplace. Jamf Now is accessible and affordable for everyone, so businesses can support their users without help from IT. You can configure settings on all of your Apple devices and manage them by deploying apps from anywhere. Enforce passcodes and even remotely lock or wipe a device. Sign up and start protecting your Apple devices. Manage your first 3 devices for free. Add more for just $2 per device per month. Create your free account today at jamf.com/moc UPS Delivery Drones Best business travel apps NBC 2018 - Super Bowl, Winter Olympics, World Cup Fear of booking events in the US? Get episodes early, get the back catalog - get the app! Our theme song is Mellow G by Fonkmasters.