Geoffrey Moore - From the Chasm to Zone to Win
Marketing Over Coffee · John Wall and Christopher Penn
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Show Notes
In this Marketing Over Coffee: A Special Interview with Geoffrey A. Moore, author of Zone to Win and Crossing the Chasm
Brought to you by our sponsors: StackAdapt and TopTal
Thanks to Amanda Nelson at Salesforce for getting me to SalesMachine
Starting at Crossing the Chasm - Over 1 Million Copies, 27 years!
Early days with Regis McKenna
Finding use cases that let you cross the chasm
Inside the Tornado - the chasm in reverse
Zone Management - Crossing the Chasm for Grown Ups
Incubation - You're not just funding R&D, you're funding entire companies
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4 Zones - Performance, Productivity, Incubation, Transformation
Never disrupt yourself
Zone Defense as the common play against upstarts
Why keeping customers is like keeping a spouse
Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit TopTal
The 4 Horizons
Making a big acquisition during the transition
Every Zone has a different culture
Keying Executive Comp to the Transformation Zone
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