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Marketing Over Coffee

Marketing Over Coffee

[email protected] (John Wall and Christopher Penn) · John Wall and Christopher Penn

778 episodesEN

Show overview

Marketing Over Coffee has been publishing since 2009, and across the 17 years since has built a catalogue of 778 episodes. That works out to roughly 340 hours of audio in total. Releases follow a weekly cadence.

Episodes typically run twenty to thirty-five minutes — most land between 22 min and 29 min — and the run-time is fairly consistent across the catalogue. It is catalogued as a EN-language Business show.

The show is actively publishing — the most recent episode landed 1 weeks ago, with 17 episodes already out so far this year. Published by John Wall and Christopher Penn.

Episodes
778
Running
2009–2026 · 17y
Median length
25 min
Cadence
Weekly

From the publisher

Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn

Latest Episodes

View all 778 episodes

Katie Robbert on Putting Claude Cowork to Work

May 29, 202631 min

Google Changes Everything

May 22, 202623 min

Paul Ruscoe on Having the Difficult Discussions About Growth

May 15, 202628 min

Return of Tin Foil Hat!

May 7, 202625 min

Dan Levi on The State of Out Of Home (And Airports!)

May 1, 202637 min

Now with More Post Mythos Apocalypse!

Apr 16, 202623 min

A Victory Lap with Greg Poirier!

Apr 10, 202638 min

Lots of AI Marketing News

In this Marketing Over Coffee: Learn about the end of Sora, GEO, the CLI for AI and more! Direct Link to File John misses the New Fronts OpenAI shutters Sora Anthropic renting time from Google as their hardware advantage continues to shine Advantage of AI via CLI 9:13 - 11:33 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Using AI to take advantage of APIs, published or not - use the Network Tab in the Developer Tools GEO Free Webinar Link - April 10! Most GEO reporting tools are lying AI View Pro How Google Crawls Upcoming discussion with Katie on Claude Cowork for site management 19:29 - 21:03 Incubeta: the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year. Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth. Reddit is a big deal, more to come Copilot no longer injecting ads into GitHub pulls iPhone Air Klipsch The Fives John still loving Zwift, Chris looking at electric cargo tricycle Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

Apr 3, 202629 min

Now with More Snoopy and Charlie Brown!

In this Marketing Over Coffee: Melissa Menta, Peanuts Worldwide exec and lifelong Peanuts fan who serves as the brand's Senior VP, Global Brand and Communications talks to us about Snoopy, Charlie Brown and the Gang. Direct Link to File An amazing path from East Asian Studies to Marketing Broadway to Jim Henson Internet Bubble Superstart Pets.com and then to Peanuts Michael Ian Black was the Pets.com mascot! 7:28 - 9:00 Incubeta: the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year. Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth. Arriving during a brand transition All the faces of the brand: print, video, fashion 4M+ Followers @snoopygrams The brand's historical connection to fashion Take Care With Peanuts 16:38 - 18:05 Rella for social media monitoring Over 22M followers over all social - why it resonates Snoopy and NASA Traveling for business and pleasure - hitting all 7 continents in 365 days Japan and the power of accurate translation Learn more on the podcast: You Don't Know Peanuts Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

Mar 26, 202631 min

Neo, Stages of AI Adoption, and Dungeon Crawler Carl

In this Marketing Over Coffee: Learn about ClaudeCode updating hardware, Apple's M5 Max, SaaS Moats, and more! Direct Link to File Dealing with wonky hardware updates Using Claude Code to update software to support devices OpenAI releases GPT 5.4 Models are now writing their own software The Macbook Neo - new entry level and the M5 Max for AI Incubeta: the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year. Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth. iPhone 17e and Air, and can we get a fat battery? Running Linux on 10 year old Macs Will open source show up when the bubble pops? The SaaS moats of data, and support Stages of AI adoption Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Microsoft CoPilot CoWork SXSW Tom Webster stats on podcasts about to overtake radio SAG AFTRA doing more with podcasting Audible streaming option at $8.99 a month Software Defined Radio Dungeon Crawler Carl Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

Mar 20, 202626 min

Pizza and 1.7 M Instagram Followers

In this Marketing Over Coffee: Frank Kabatas tells the story of New York City's East Village Pizza! Direct Link to File Coming to America and Discovering Pizza Learning English first, and then over to the West Side Doing time at Domino's Creating his own recipe 9:48 - 12:08 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Talking his brother into becoming an owner/operator 17:28 – 18:52 Fundera by NerdWallet – visit NerdWallet.com/MOC and fill out the no obligation form. You'll get VIP treatment and talk with a real person who knows all the ins and outs of small business lending. Don't risk your business on unreliable lenders. Go to NerdWallet.com/MOC to find the funding you deserve. Where did Cheesy Garlic Knots and Double Stacked Pizza come from? On Instagram... 1.7 million followers later The Walk in Cooler is the Brain of the Store Dubai on the horizon! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

Mar 13, 202635 min

A Perfect Dumpster Fire Storm

In this Marketing Over Coffee: Learn about Claude Code Remote Control, the LinkedIn Algorithm, Axe Body Spray, The A Team, and more! Direct Link to File Blizzard Time! Claude Code Remote Control brings iOS integration Latest update to the Unofficial LinkedIn Algorithm Guide is here! 9:10 – 10:40 Fundera by NerdWallet – visit NerdWallet.com/MOC and fill out the no obligation form. You'll get VIP treatment and talk with a real person who knows all the ins and outs of small business lending. Don't risk your business on unreliable lenders. Go to NerdWallet.com/MOC to find the funding you deserve. Google Manage Subscriptions AXE brilliantly dialing it back Free Trust Insights tool to check your web page's GEO: Try AI View Zoe Hitzig says OpenAI is Facebook all over again NEXT Insurance is built for small businesses and they make it ridiculously easy to get covered. You can do it all online in minutes: no calls, no paperwork, no hassle. Your business can be covered today. With transparent pricing, flexible plans, and instant proof of insurance, NEXT helps you protect your work, your team, and your reputation, so one mistake doesn't undo years of hustle. Get a quote today! AI says Safety Third! Claude Accounting Plugins shake the SaaS market Bitcoin to zero? John is now running on Zwift WiiM to make any speaker smart, even with HDMI support The A Team, Bombshell Rio Doorbells gaining ground after Superb Owl ad fail Chris using 222 nm UV bulbs to clear the air Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

Feb 27, 202630 min

Year of the Horse Triggers AI Race!

In this Marketing Over Coffee: Learn about the latest updates, Zwift, the future of movies, and more! Direct Link to File Happy Lunar New Year! The Release Battle Rages! Moonshot Kimi K2.5, Z.ai GLM-5, Alibaba Qwen-3.5, All still open weights ByteDance Seedance 2.0 Video now too real The future of Movies Chris writes a trashy romance novel 9:22 - 11:04 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro What about job destruction? Free Trust Insights tool to check your web page's GEO: Try AI View John is now on Zwift! Dave Letterman - My next guest - Mr. Beast The Cold Start Problem NEXT Insurance is built for small businesses and they make it ridiculously easy to get covered. You can do it all online in minutes: no calls, no paperwork, no hassle. Your business can be covered today. With transparent pricing, flexible plans, and instant proof of insurance, NEXT helps you protect your work, your team, and your reputation, so one mistake doesn't undo years of hustle. Get a quote today! Victrola Tempo - They have Auracast Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

Feb 20, 202627 min

Transforming Customer Brand Relationships with Christina Garnett

In this Marketing Over Coffee: Learn about building Brandoms, Creating Community, and How to Hold It All Together! Direct Link to File Her new book is: Transforming Customer–Brand Relationships: Use Emotional Connection To Build Loyalty Check out the previous interview with Christina on her time at Hubspot and transition to on demand Chief Customer Officer Where did the book come from? Inspired by her label mate Jenny Li Fowler Writing while working full time at Pocket CCO The companies that see the need for the CCO are more proactive 6:38 - 8:01 Fundera by NerdWallet - visit NerdWallet.com/MOC and fill out the no obligation form. You'll get VIP treatment and talk with a real person who knows all the ins and outs of small business lending. Don't risk your business on unreliable lenders. Go to NerdWallet.com/MOC to find the funding you deserve. Fundera, Inc. NMLS ID number 1240038 Build the relationship, create the community, and be prepared for change Brandom Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Social media is part of a bad dystopian novel Is Dead Internet Theory for real? All the steps required to build a community How not to destroy your brand and have no one care What's Marvel going to do with Doomsday? Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Post Credit Scene! More Marvel Mayhem!! Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

Feb 13, 202641 min

Now with More Claude CoWork, GURU Acquisition, and AI Agents!

In this Marketing Over Coffee: Learn about coding tools being used for business, scaffolding, AI agents and more! Direct Link to File Winter grips New England - John biohacks with sauna Claude Cowork spun off from Claude Code - Trust Insights Livestream on Claude Cowork Constant Contact acquires Jay Schwedelson's GURU virtual email event My Name in the From Field? 6:54 - 8:48 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro AI Agents - Agents, Skills, Hooks, and Plug-ins Scaffolding tasks to improve the results you get from AI tools The new Trust Insights sales playbook NEXT Insurance is built for small businesses and they make it ridiculously easy to get covered. You can do it all online in minutes: no calls, no paperwork, no hassle. Your business can be covered today. With transparent pricing, flexible plans, and instant proof of insurance, NEXT helps you protect your work, your team, and your reputation, so one mistake doesn't undo years of hustle. Get a quote today! Scott Adams died Earbuds are solved, Sony XM6 Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

Jan 30, 202625 min

Jackie Palmer on Autonomous Marketing

In this Marketing Over Coffee: ActiveCampaign Vice President of Marketing Jackie Palmer talks about the state of email and more! Direct Link to File Getting into marketing instead of baking Instead of just automating practices, evolving so that the tool improves quality at the same time SMB Customers in over 150 countries Everything from newsletters to multi-channel campaigns Strong track record in deliverablity U of Albany reaching 90% deliverability Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Including SMS and WhatsApp Adapting to AI affecting the inbox Agent to User features to improve campaigns Special requirements for franchise organizations - ActiveCampaign HQ NEXT Insurance is built for small businesses and they make it ridiculously easy to get covered. You can do it all online in minutes: no calls, no paperwork, no hassle. Your business can be covered today. With transparent pricing, flexible plans, and instant proof of insurance, NEXT helps you protect your work, your team, and your reputation, so one mistake doesn't undo years of hustle. Get a quote today! Influencers marketing themselves WhatsApp as a freestanding app for rest of world RCS driving further use of SMS Automating the path to the business goals Marty Supreme is good cringe A Court of Thorns and Roses is the entry for Romantasy Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

Jan 23, 202626 min

Examining Ridiculous Holiday Marketing

In this Marketing Over Coffee: Learn about Google Workspace Studio, AI Image Generation, Holiday Promos and more! Direct Link to File Google Workspace Studio - Agent that can work with your inbox and calendar. Opal is new built in as a new type of Gem 4:38 - 6:40 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Spotify Wrapped, Strava disappointment, LinkedIn Year in Review Chris listening to AI Tavern Songs 2026 Will be the year of AI Agents Legolas in the Nativity - Jesus was more likely a mason than carpenter Pantone color of the year is Cloud Dancer - A Whisper of Tranquility and Peace in a Noisy World Vanity Fair and how to make photos less flattering Latest in AI Image Generation Happy Holidays - keychain story, Tom K. gets the Fire Tablet I need a coffee commuter mug NEXT Insurance is built for small businesses and they make it ridiculously easy to get covered. You can do it all online in minutes: no calls, no paperwork, no hassle. Your business can be covered today. With transparent pricing, flexible plans, and instant proof of insurance, NEXT helps you protect your work, your team, and your reputation, so one mistake doesn't undo years of hustle. Get a quote today! Holiday Gift Guide The rest of the Expendables story Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

Jan 9, 202624 min

Getting Beyond the Lies with Craig Jackson

In this Marketing Over Coffee: Craig talks about his new book that helps the loved ones of addicts understand their behavior Direct Link to File The book is now available to order - buy Getting Beyond the Lies here Going clean, and then becoming the decoder ring for the addict's behavior Addiction as family disease because of chonic manipulation Rock bottom as the trigger to change behavior 9:08 - 10:52 NEXT Insurance is built for small businesses and they make it ridiculously easy to get covered. You can do it all online in minutes: no calls, no paperwork, no hassle. Your business can be covered today. With transparent pricing, flexible plans, and instant proof of insurance, NEXT helps you protect your work, your team, and your reputation, so one mistake doesn't undo years of hustle. Get a quote today! The side topics beyond the drug use that create a huge knot of problems Denial vs. Delusion 18:35 - 20:15 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Manipulative language Creating more awareness around what substances are being abused Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

Dec 19, 202531 min

Erik Deckers' Books on Personal Branding, and Satire

In this Marketing Over Coffee: Erik talks about two of his books that came out this year delivering great advice on managing your personal brand, and serving up laughs in his latest novel! Direct Link to File Check out the past interview with Erik on The Owned Media Doctrine and co-Author of No BS Social Media with Jason Falls 10 Commandments of Personal Branding Bringing value to others Give to gain How to protect your integrity Informational interviews - how to skip the job boards and getting screened out by AI 12:57 - 15:22 NEXT Insurance is built for small businesses and they make it ridiculously easy to get covered. You can do it all online in minutes: no calls, no paperwork, no hassle. Your business can be covered today. With transparent pricing, flexible plans, and instant proof of insurance, NEXT helps you protect your work, your team, and your reputation, so one mistake doesn't undo years of hustle. Get a quote today! Whither, Utopia Writing a book about politics, the anthropology of it all Cancellation culture and the fact that we all have those family members we don't want to talk politics with How do you write so much? Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro ToDoist App Only Murders in the Building, What We Do In the Shadows We need Matt Berry as James Bond Toast Holiday Gift Guide Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

Dec 12, 202527 min

Green Energy Update with Josh Dorfman

In this Marketing Over Coffee: Learn about electric vehicles, solar energy, carbon harvesting and more from the man behind SuperCool! Direct Link to File Starting with the plan of being a spy in the CIA! Teaching at Nanjing University and working for Kryptonite Watching China ramp up and wondering what a billion cars on the road means Thunderbird for MBA, Delphi Automotive Systems in Paris Sustainable Furniture and the rise of the Lazy Environmentalist To Sirius and then the TV Show Plantd and the SpaceX connection 13:45 - 15:14 NEXT Insurance is built for small businesses and they make it ridiculously easy to get covered. You can do it all online in minutes: no calls, no paperwork, no hassle. Your business can be covered today. With transparent pricing, flexible plans, and instant proof of insurance, NEXT helps you protect your work, your team, and your reputation, so one mistake doesn't undo years of hustle. Get a quote today! "It's not as hard as building a rocket ship" Get SuperCool There's never been a better time in history to build a climate company than right now Brainbox AI Carbon Harvesting can't get it done Interface flooring company 25:30 - 26:55 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro What's the latest on Solar Panels? Selling peace of mind through control of your costs and avoiding storm outages Home batteries that supply the grid at peak The state of electric vehicles - both battery cost and range anxiety going down Voltera Charging Depots - solving the problem of the last mile for charges Subscribing to Commercial Electric Vehicles Ken Follett's Jackdaws Operation Mincemeat Holiday Gift Guide Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

Dec 5, 202543 min
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