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Marketing Over Coffee

Marketing Over Coffee

778 episodes — Page 8 of 16

Penn Nails Prognostication as Petition for Gillette to Part Patriots Place Permeates

In this Marketing Over Coffee: Learn about Natural Language Generation and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn GPT2 - Pre-trained model not released Tracking FB without a pixel 7:32 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Creating a destination neighborhood - Nashville Bachelorettes Stadium thing CMO Survey 13:17 Chris Christensen, the Amateur Traveler is this week's winner! We are giving away ahrefs accounts to one listener this week! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways throughout the quarter! Chris has his SMMW questions stacked up including automating video post production Anyone at Adobe Summit? The MoC Playbook is now available! Click this link and buy one now! learn more on the landing page Sign up for the Marketing Over Coffee Newsletter powered by DotDigital! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

Mar 8, 201920 min

Talking Hospitality Marketing with French Fry Historian Rev Ciancio

In this Marketing Over Coffee: Learn about Hamburgers, French Fries, Successful Restaurants, and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn The MoC Playbook is now available! Click this link and buy one now! or if you want to learn more check out the landing page His instagram accounts on Burgers and Fries (FunWithFries) The explosion of new restaurants The biggest marketing mistake restaurants make 10:53 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! How to deal with Mother's Day and the other huge holidays in hospitality 6 Recipies for Restaurant Marketing Success More sear is changing the burger industry 22:05 ahrefs explains what it will take for Rev to rank as "French Fry Historian!" We are giving away ahrefs accounts to one listener this week! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways throughout the quarter! Fries are more popular than burgers? Influencer marketing for foodservice Brooklyn Roasting Company Coffee! Check out Rev on LinkedIn and Twitter Sign up for the Marketing Over Coffee Newsletter powered by DotDigital! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Mar 1, 201930 min

THINK, Bias, and Subliminal Messages!

In this Marketing Over Coffee: Learn about AI Project Debater, LinkedIn Live Video and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn THINK wrap up - Watson Studio, Watson Machine Learning, Watson Open Scale How do you do AI? Bias in AI ahrefs - keyword explorer 3.0 7:41 Matthew Parks is this week's winner! We are giving away ahrefs accounts to one listener this week! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways throughout the quarter! Getting around bias Project Debater Social Media Examiner has a gerat article on LinkedIn Objective based ads. LinkedIn Live Video 16:42 LinkedIn M arketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Twitter has a lot of bots In case you didn't know, John is working at Trust Insights Chris' Solar Project DJI Osmo Pocket Camera The MoC Playbook is now available! Click this link and buy one now! learn more on the landing page Sign up for the Marketing Over Coffee Newsletter powered by DotDigital! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

Feb 22, 201925 min

Now With More Mansplaining!

In this Marketing Over Coffee: Learn about AI, Pink Tax, Mansplaining, and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn AI for Marketers 2nd Edition How do you know when you've hit digital transformation? Chris at THINK 8:29 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! The LinkedIn Algorithm The Pink Tax with Katie Robbert! Sennheiser does not fall into the trap! 18:27 We are giving away ahrefs accounts to one listener this week! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways throughout the quarter! Spotify acquisition of Gimlet - Great commentary from Tom Webster Thanks to Jo Darby for getting the Playbook! The MoC Playbook is now available! Click this link and buy one now! learn more on the landing page Sign up for the Marketing Over Coffee Newsletter powered by DotDigital! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

Feb 15, 201924 min

Questions with Samuel Monnie

In this Marketing Over Coffee: Learn about Creating Better Corporate Resources, Effective Rollouts, and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn The MoC Playbook is now available! Click this link and buy one now! or if you want to learn more check out the landing page Digital Transformation - it's not just a buzzword Campbell Brand Impact Leading with Questions Warren Berger - A More Beautiful Question 9:29 We are giving away ahrefs accounts to one listener this week! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways throughout the quarter! ahrefs on internal linking Beautiful Constraint by Mark Barden and Adam Morgan Questions that change the way problems are looked at Does your CMO get it? Data in modern marketing 19:11 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! How the concept of time varies internationally Where does rollout of tech fit in? Performance vs. Brand Marketing Catch up with Samuel on Twitter or LinkedIn Sign up for the Marketing Over Coffee Newsletter powered by DotDigital! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

Feb 5, 201931 min

The Marketing Over Coffee Playbook! Buy Now!

In this Marketing Over Coffee: Learn about The Marketing Over Coffee Playbook, What's In It, Why You Have Got To Get One, and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn The MoC Playbook is now available! Click this link and buy one now! or if you want to learn more check out the landing page Right after talking branding last week - Gilette ad 5:33 We are giving away ahrefs accounts to one listener this week! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways throughout the quarter! More from ahrefs on Influencer Marketing and Increasing Your Blog Traffic Kate O'Neill on the Facebook 10 year challenge Google Reputation and you better be using Google Search Console 11:51 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! New version of FB every hour, behind the scenes on machine learning CES - Charging your phone over the air Sennheiser HD6xx and Anker Liberty, plus a new Osmo camera we've got coming Sign Up for The Hello Conference Sign up for the Marketing Over Coffee Newsletter powered by DotDigital! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review! Our theme song is Mellow G by Fonkmasters.

Jan 25, 201923 min

Jocelyn Brown on Branding and Return on Intent

In this Marketing Over Coffee: Learn How Brand Impacts Demand Gen, Using It and Not Losing It, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and ahrefs! The Marketing Over Coffee Playbook NOW AVAILABLE Link to Stack and Flow Interview It's not about ROI - Return on Intent 8:05 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Real time budgets to get more agile Awareness The relationship between branding and demand gen MoC Listener Exclusive! Click to tweet for a chance to win a free subscription to ahrefs! Randi W. is last week's winner! This week's winner: At Last, The Etta James story running at the Sydney Opera house! How to Promote Your Blog: 7 Fundamental Strategies From DoubleClick to Eloqua and beyond The mandate of today's CMO The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Jan 18, 201924 min

Now with Less Resolutions!

In this Marketing Over Coffee: Learn about our Holiday Loot, Drones, Data Breaches, and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn Holiday Gear: Razor Kio Camera with Ring Light, Sennheiser HD-6XX from Massdrop 2019 Predictions from Trust Insights - Instagram is on fire, Influencers still on the rise 7:51 We are giving away ahrefs accounts to one listener this week! This week's winner is Lindsay Brockert! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways throughout the quarter! How to increase blog traffic by 1136% IBM's 2019 Predictions, Chris at THINK in February Chris' Solar Panel Project Kroger's Autonomous Grocery Delivery Healey Cypher Interview on Automating McDonald's 15:21 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! LinkedIn closes door on newsletter spammers Facebook Data Breach QR codes supported in iOS 11 Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Jan 11, 201923 min

Tim Soulo on Better Search Marketing

In this Marketing Over Coffee: Learn about SEO, ahrefs, Backlinking and more! Direct Link to File Brought to you by our sponsors: LinkedIn and ahrefs! From the days of TemplateMonster in Mykolaiv, all the way to Singapore! The ahrefs YouTube channel 8:05 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Bootstrapping ahrefs from the Ukraine YouTube keyword data coming Ignoring the Pirates and other funnel stats Crawler Superiority MoC Listener Exclusive! Click to tweet for a chance to win a free subscription to ahrefs! Backlink discrepancies The art and science of getting backlinks Doing proper keyword research Misconceptions in keyword search volume (the ahrefs blog) The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Jan 4, 201934 min

Holiday Scrooge Special!

In this Marketing Over Coffee: Learn about 5G, WP5, Magnetic Planar, Scooters, and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Tom's Guide with a great article on 5G 5G to cut the cable and make AR possible Facebook adds Search Results to inventory Amazon Paper Toy Catalog 7:16 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, convert more leads, and close more deals. SnapEngage is offering an exclusive deal to Marketing Over Coffee listeners. Receive three months free on all SnapEngage plans! To claim this offer, go to https://snapengage.com/moc to schedule an introduction call or sign up. Wordpress 5.0 Upgrade with more Gutenberg Classic Editor Plugin Bose Wearables Will you use Alexa to read your email? 15:14 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Ben asks - What is the best marketing conference to attend? Scooters arrive, City Governments Push Back Congress hearing Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Dec 14, 201821 min

Steve Woodruff on Clarity Wins

In this Marketing Over Coffee: Learn about Clarity and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn The book: Clarity Wins The 2008 Blogger Social Alumni Starting with UPS The Curse of Knowledge 5:46 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! The 5 Elements of Clarity List of Offerings (Pg. 61) 16:45 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, convert more leads, and close more deals. SnapEngage is offering an exclusive deal to Marketing Over Coffee listeners. Receive three months free on all SnapEngage plans! To claim this offer, go to https://snapengage.com/moc to schedule an introduction call or sign up. Referrals and the Two Moments of Truth The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Dec 7, 201825 min

Live from FUSE Digital Marketing Philadelphia

In this Marketing Over Coffee: Learn about VIP Events, Prescriptive Marketing, James Patterson, CDPs and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Samuel Monie Shout Out! 2019 Predictions DRIVEN BY DATA Taylor Swift changes record labels 6:15 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Coca-Cola decides to #RefreshTheFeed When do you need a data lake? - CDP Insight David Raab drops some knowledge MoC Awards Open Soon!! 14:05 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, convert more leads, and close more deals. SnapEngage is offering an exclusive deal to Marketing Over Coffee listeners. Receive three months free on all SnapEngage plans! To claim this offer, go to https://snapengage.com/moc to schedule an introduction call or sign up. James Patterson Novel via Facebook Messenger (thanks Ron!) FUSE Philadelphia The Marketing Over Coffee Newsletter is sent via dotmailer! Chris heading to MinneFRAMA Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Nov 30, 201821 min

Seth Godin - This Is Marketing

In this Marketing Over Coffee: Learn about Marketing, Empathy, Status and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Seth Godin is back with This Is Marketing Links to past Seth Interviews - The Purple Cow Stampede!! Marketers make change happen Everything is marketing Trust is even more important than permission - most marketers are burning trust like they are at a bonfire. Getting thrown out of the DMA 6:30 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, convert more leads, and close more deals. SnapEngage is offering an exclusive deal to Marketing Over Coffee listeners. Receive three months free on all SnapEngage plans! To claim this offer, go to https://snapengage.com/moc to schedule an introduction call or sign up. The role of status in marketing Politics, The Media, and Micro-Hits 19:30 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! The VisionSpring Glasses Story Your product isn't really that good What Technology Wants by Kevin Kelly Cheap is the refuge of the marketer that has run out of things to say Using education to eradicate poverty The Marketing Seminar Grab coffee with us at MarketingProfs B2B San Francisco FUSE Philadelphia The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Nov 15, 201839 min

Fearing Taylor Swift

In this Marketing Over Coffee: Learn about Singles Day, Privacy, Offending People Who Aren't Your Customers and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Grab coffee with us at MarketingProfs B2B San Francisco - Talking Predictive, Gift for Listeners Singles Day Amazon Free Holiday Shipping Google Adwords 4 targets (so much for incognito mode) Even if you hide, everyone around you fills in the gaps 8:21 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Otter.ai adding closed captioning so you can add to you LinkedIn Videos Scottish Speech Recognition Elevator Mid-term Marvel Bot Running on Twitter Don't pick a fight with Taylor Swift UnderArmor changes T&E policy Do you care about offending people who aren't your customers? 19:09 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, convert more leads, and close more deals. SnapEngage is offering an exclusive deal to Marketing Over Coffee listeners. Receive three months free on all SnapEngage plans! To claim this offer, go to https://snapengage.com/moc to schedule an introduction call or sign up. FUSE Philadelphia The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Nov 9, 201822 min

Ron Ploof on The Proverb Effect

In this Marketing Over Coffee: Learn about Slogans, Metaphor the Power of Proverbs, and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn The Story How Pitch Deck Read This First - The Social Media Guide Griddlecakes Radio The New Book - The Proverb Effect Breaking storytelling down to the component pieces Adding an interesting story that includes linguistics The second business fable, following up The Edison Effect Gunning Fog Grade Analysis 07:24 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! LIWC categorization The power of "You" and "is" The rules to build your own proverbs (Sam's Deck) Function, Frame and Finish 15:19 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, convert more leads, and close more deals. SnapEngage is offering an exclusive deal to Marketing Over Coffee listeners. Receive three months free on all SnapEngage plans! To claim this offer, go to https://snapengage.com/moc to schedule an introduction call or sign up. Metaphor is the foundation of all proverbs Tying it back to copywriting and adverstising MarketingProfs B2B San Francisco and FUSE Philadelphia The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Nov 2, 201824 min

Now with More Dark Mode!

In this Marketing Over Coffee: Learn about 2019 Planning, List Cleaning ad Dark Mode and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Planning for 2019 - How's your analytics? Your Data? Hey! We need 3,000 leads! Facebook Attribution 3:55 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, convert more leads, and close more deals. SnapEngage is offering an exclusive deal to Marketing Over Coffee listeners. Receive three months free on all SnapEngage plans! To claim this offer, go to https://snapengage.com/moc to schedule an introduction call or sign up. Clearbit What are you using for list cleaning? Watson Personality Insights: For Athletes and more Gartner MQ on Ad Tech Why didn't Google Plus make it? 13:20 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! iOS 12 and Mojave. New Macs on Oct. 30 in Brooklyn? Easier on the eyes, Dark Mode and F.lux Should Alexa be your child's friend? Grab coffee with us at MarketingProfs B2B San Francisco and FUSE Philadelphia!!! The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Oct 26, 201821 min

Prof. Bradley Shapiro Is On The Cutting Edge of Measuring Advertising

In this Marketing Over Coffee: Learn about Measuring Advertising, and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Associate Professor of Markteing Brad Shapiro from University of Chicago, Booth School of Business Measuring the impact of Healthcare advertising Is advertising health inurance to seniors predatory? 07:35 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Direct to consumer advertising of anti-depressants - is this a social good or evil? 14:58 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, convert more leads, and close more deals. SnapEngage is offering an exclusive deal to Marketing Over Coffee listeners. Receive three months free on all SnapEngage plans! To claim this offer, go to https://snapengage.com/moc to schedule an introduction call or sign up. The Methodology of Measuring Advertising's Impact The change in advertising strategy for ACA and its impact Rationale for open enrollment The timeline for academic publishing Using the same methodology across 500 brands for the next paper MarketingProfs B2B San Francisco and FUSE Philadelphia The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Oct 19, 201829 min

The Week To Empty The Septic Tank

In this Marketing Over Coffee: Learn about Managing Duplicate Content, Foldable Phones, VR and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Facebook Data Breach - nobody cares Using social mining tools on political issues 04:47 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Dealing with duplicate content Watson Assistant for Marketing, Watson Data Studio Desktop LikeWar weponization of social media - Why don't the channels lock down? 13:39 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, convert more leads, and close more deals. SnapEngage is offering an exclusive deal to Marketing Over Coffee listeners. Receive three months free on all SnapEngage plans! To claim this offer, go to https://snapengage.com/moc to schedule an introduction call or sign up. Samsung Foldable Phone Oculus 5 $399 in the spring? Netflix adding choose your own adventure? MarketingProfs B2B San Francisco and FUSE Philadelphia The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Oct 11, 201820 min

Jay Baer and Daniel Lemin on Talk Triggers!

In this Marketing Over Coffee: Learn about Talk Triggers, the 4-5-6, word of mouth strategy and more! Direct Link to File Brought to you by our sponsors: SnapEngage and LinkedIn Jay: Youtility, Hug Your Haters Daniel: Manipurated! Have your customers do word of mouth with a consistent story The 4-5-6 Word of Mouth and the Doubletree Cookie - Spending money to do original research to verify Cheesecake Factory and the Massive Menu 6:52 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, convert more leads, and close more deals. SnapEngage is offering an exclusive deal to Marketing Over Coffee listeners. Receive three months free on all SnapEngage plans! To claim this offer, go to https://snapengage.com/moc to schedule an introduction call or sign up. Call Kurt for a Shirt - Solving Distributor Pull Through 5 Types of talk triggers Talkable Attitude 15:32 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Changing the game with free soft drinks at Holiday World Triggers that fail versus burn out When your return policy is abused 6 Steps to Creating talk triggers - the 3 types of customers to examine Check out Talktriggers.com/Coffee The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Oct 5, 201830 min

Your Private Cloud

In this Marketing Over Coffee: Learn about Cloud Private for Data, Retargeting, Headphone Swindle and more! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs Watson Studio gets a desktop edition IBM - Cloud Private for Data Specific data is not helping machine learning OSSIC headphone kickstarter swindle @NickChurick uses ahrefs to market ahrefs and still wants to win 7:38 We are giving away ahrefs accounts to one listener this week! This week's winner is Lindsay Brockert! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways throughout the quarter! ahrefs Blogging for Business Course Benioff buys Time Magazine Aetna CVS acquisition as a data grab iOS 12 Upgrade, Apple Watch 4 16:53 Join Christopher Penn, and 1,000 other B2B marketing leaders -- and aspiring leaders-- in San Francisco this November for MarketingProfs B2B Marketing Forum. Over the course of three days, you'll have access to four inspiring keynotes, 65 sessions, creative networking, and more! The education you get at #mpb2b will change the way you think. The way you work. It'll be the lever you need to level up your career (and your life). Register at mprofs.com/mocb2b with code B2BCOFFEE to save $200 on your ticket. Talk Trigger Data Analysis Chris at FUSE Philadelphia The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Sep 21, 201821 min

No Offense to Hot Dog Vendors

In this Marketing Over Coffee: Learn about Facebook Trustworthiness, Data Mining, Robokiller and more! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs Facebook tools for mobile 1st video ads Facebook Creator Studio Facebook "Trustworthy" Score AI Update - Data Mining (Links to 4 past AI episodes) Data Mining - Distilling text down to vectors 7:03 We are giving away ahrefs accounts to one listener this week! This week's winner is Kevin S.! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways throughout the quarter! Predictive for attribution and driver analysis Time series forecasting 13:22 Join Christopher Penn, and 1,000 other B2B marketing leaders -- and aspiring leaders-- in San Francisco this November for MarketingProfs B2B Marketing Forum. Over the course of three days, you'll have access to four inspiring keynotes, 65 sessions, creative networking, and more! The education you get at #mpb2b will change the way you think. The way you work. It'll be the lever you need to level up your career (and your life). Register at mprofs.com/mocb2b with code B2BCOFFEE to save $200 on your ticket. Read/Write - 10 Best Website Trends of 2018 Robokiller The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Sep 12, 201818 min

Healey Cypher - Beyond the Valley of Death

In this Marketing Over Coffee: Healey Cypher, CEO of Zivelo tells us the rest of the story! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs Just how sexy are kiosks anyway? The Endless Aisle Kiosk Moving all ecommerce to HTML, CSS and JavaScript 5:35 We are giving away ahrefs accounts to one listener this week! This week's winner is Kevin S.! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways throughout the quarter! Testimonial from Colin at Brand Marketing Blog Mergers and acquisitions - The Magic Box Paradigm Companies are bought, not sold. Start with No and other negotiation tactics 22:02 Join Christopher Penn, and 1,000 other B2B marketing leaders -- and aspiring leaders-- in San Francisco this November for MarketingProfs B2B Marketing Forum. Over the course of three days, you'll have access to four inspiring keynotes, 65 sessions, creative networking, and more! The education you get at #mpb2b will change the way you think. The way you work. It'll be the lever you need to level up your career (and your life). Register at mprofs.com/mocb2b with code B2BCOFFEE to save $200 on your ticket. Voice on the horizon Lo-Fi but Hi-Tech - The Kronaby Watch The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Aug 31, 201828 min

Healey Cypher Through the Valley of Death

In this Marketing Over Coffee: Healey Cypher, CEO of Zivelo brings us up to date on retail! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs What's happened since Oak Labs? The rise of public computing Hitting the Valley of Death 10:25 We are giving away ahrefs accounts to one listener this week! This week's winner is Joanna S.! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways throughout the quarter! Also check out the ahrefs Blogging for Business course The general digitization of physical spaces What do you do when nobody is using your app? "Walking into the menu" at McDonald's The Single Hand to Shake 17:47 Join Christopher Penn, and 1,000 other B2B marketing leaders -- and aspiring leaders-- in San Francisco this November for MarketingProfs B2B Marketing Forum. Over the course of three days, you'll have access to four inspiring keynotes, 65 sessions, creative networking, and more! The education you get at #mpb2b will change the way you think. The way you work. It'll be the lever you need to level up your career (and your life). Register at mprofs.com/mocb2b with code B2BCOFFEE to save $200 on your ticket. When the kiosk recognizes you and forces you to order a cookie The self aware store Beyond screens to audio interaction The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Aug 24, 201824 min

It's Show Season!

In this Marketing Over Coffee: Learn about B2B Facebook Targeting, Women's Footwear Trends, WP Gutenberg and more! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs SEO: Chris talking with Eric Enge, Local SEO with Joy Hawkins Professional Targeting on Facebook In spite of pushing video, images rule on Facebook WP Gutenberg and reuseable blocks 4:36 We are giving away ahrefs accounts to one listener this week! This week's winner is Kelsey Turner of Kaiza Media! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways throughout the quarter! What kind of traffic is the top 10 around you getting? 8 other things that only ahrefs can do including monitoring your outbound links. Women's Footwear Data driven customer profiles RFM analysis 10:56 Join Christopher Penn, and 1,000 other B2B marketing leaders -- and aspiring leaders-- in San Francisco this November for MarketingProfs B2B Marketing Forum. Over the course of three days, you'll have access to four inspiring keynotes, 65 sessions, creative networking, and more! The education you get at #mpb2b will change the way you think. The way you work. It'll be the lever you need to level up your career (and your life). Register at mprofs.com/mocb2b with code B2BCOFFEE to save $200 on your ticket. Gaming - WoW, Nintendo Switch, Mobile Tell us if you like your Nintendo Switch! Pokemon Go still pulling See us at the FUSE Media Event in Philadelphia The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Aug 16, 201819 min

Talking esports with Angela Natividad!

In this Marketing Over Coffee: Learn about the past, present and future of esports! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs Hurrah - the esports gaming agency The average gamer is not a 15 year old boy in the basement The South Korean Epicenter Public sector esports incubators Fortnight dedicating $100M to prize purses Blizzard talking Overwatch at Cannes - the trifecta of Celebrity/Game/Arena Traditional vs. Disruptive esports Overwatch using city alliances to drive fandom, and appealing more to the female audience PUBG and RocketLeague 8:54 We are giving away ahrefs accounts to one listener this week! Last week's winner was Robert of Universal Music! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways throughout the quarter! How to Increase Blog Traffic by 1,136% and Get Thousands of Customers at https://ahrefs.com/blog/increase-blog-traffic/ As the line between mobile and desktop continues to vanish... Why established esports hates mobile Tencent takes the lead through acquisition with Arena of Valor and Riot 19:13 Join Christopher Penn, and 1,000 other B2B marketing leaders -- and aspiring leaders-- in San Francisco this November for MarketingProfs B2B Marketing Forum. With 65 sessions covering everything from AI and ABM to content strategy and demand generation, you'll get the education you need to level-up your career and best prepared for the future of B2B marketing. Register at mprofs.com/mocb2b with code B2BCOFFEE to save $200 on your ticket. The rise of women in gaming Getting to watch with Twitch and other add on services like Discord, Tournament Why gamers hate Facebook Stretching the gamer's career beyond their 20's What does the gaming industry have to do next to keep this growing? Why tournaments need more women to participate The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Aug 10, 201836 min

Google Marketing Platform, Quantum Computing and The Last Blockbuster!

In this Marketing Over Coffee: Learn about Augmentation Queries, Data Blending, All the Shows, and more! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs Google Marketing Platform and the end of AdWords! Cross device coming down from 360 to GA. Bill Slawski on Augmentation Queries 4:24 We are giving away ahrefs accounts to one listener this week! This week's winner Dad of Divas (@dadofdivas)! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways throughout the quarter! Also check out how replicate your competitor's strategies for backlinking, and make sure that you're getting all the Google inbound traffic you deserve. Logitech Aquired Blue, Shure Mobile Sounding Great, Chris' Headset Gamification: Learn Quantum computing with Hello Quantum, Master Valt.io with their password trainer #beatjohn Armaggedon Watch - The end of digital marketing Useful Google Sheets Formulas 14:13 The biggest virtual event of the year: MarketingProfs Marketing Writing Bootcamp! Special offer for MoC Listeners! USE CODE COFFEE18 to save $150 The Last Blockbuster Google Data Studio Data Blending We are going to Content Marketing World and Inbound. Where will you be? Greg from CloudKettle on Stack and Flow The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Aug 3, 201820 min

Jason Keath Awakens!

In this Marketing Over Coffee: Learn about the state of social media and more! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs Return of Jason Keath (2017) , Jason Keath Strikes Back (2015), Jason Keath (2014) Working in Social Media is like riding a pony through a bouncy castle The 7 year archive The challenge securing twitter 7:25 We are giving away ahrefs accounts to one listener this week! Last week's winner was Tammy Duggan-Herd! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways throughout the quarter! Also check out how replicate your competitor's strategies for backlinking, and make sure that you're getting all the Google inbound traffic you deserve. Instagram at 1 Billion and IGTV Getting the story format in social media Can Snapchat compete? 16:17 The biggest virtual event of the year: MarketingProfs Marketing Writing Bootcamp! Special offer for MoC Listeners! USE CODE COFFEE18 to save $150 At over 50% female keynotes for over 4 years Consulting with examples of great creative Where will IGTV go? Waiting on a new Mac Air and the next gen of AirPods Follow Jason and Social Fresh on Twitter! The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Jul 27, 201831 min

Licensed to Post

In this Marketing Over Coffee: Learn about Voters, IGTV, esports fitness tips and more! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs Why people don't vote data analysis Social Media Graphic Size John gets Facebook Political Ad Certification California "GDPR Lite" 9:29 We are giving away ahrefs accounts to one listener this week! Last week's winner was Colin Finkle from BrandMarketingBlog! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways throughout the quarter! Also check out how replicate your competitor's strategies for backlinking, and make sure that you're getting all the Google inbound traffic you deserve. IGTV - Instagram brings the tall vids 13:55 The biggest virtual event of the year: MarketingProfs Marketing Writing Bootcamp! Special offer for MoC Listeners! USE CODE COFFEE18 to save $150 Web design trends for 2018 Consolidations rage on Wired on Adult Gaming John's esports fitness tips! Gear Watch: John gets an Apple TV 4k, Chris' Studio Light with WeMo Outlet control The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Jul 12, 201822 min

The Sound of Julian Treasure - Audio and Branding

In this Marketing Over Coffee: Author Julian Treasure talks sound, listening and being heard Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs The book is How To Be Heard Link to his TED Talks The 4 effects of sound on human beings Starting with music, headphones and vinyl Protecting your hearing by getting the best headphones you can afford Headphones of choice: Audeze LCD-XC, Sennheiser MM450 X (for some reason the 450 is not currently available at Amazon, maybe that's just the U.S., check out the 550) Saatchi and then IDG to his own company Do brands think about how they sound? 7:24 We are giving away ahrefs accounts to one listerner this week! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways throughout the quarter! Also check out how replicate your competitor's strategies for backlinking, and make sure that you're getting all the Google inbound traffic you deserve. Getting the sound right for the space and matching the brand Ambient texture sound 16:01 July 12th is The MarkeingProfs Marketing Writing Bootcamp! Special offer for MoC Listeners! USE CODE COFFEE18 to save $150! The curse of open plan - use MBA to avoid noise Unwanted conversation is the most unwanted noise of all Effective listening In Pursuit of Silence RASA - Receive, Appreciate, Summarize, Ask Harmonics White Collar Sodcasting The arrival of the audio internet Featured Event: The MarkeingProfs Marketing Writing Bootcamp! The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Jul 9, 201843 min

Encore with Guest Ann Handley!

In this Marketing Over Coffee: A special interview with Ann Handley, author of Everyone Writes and Content Rules Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Author of the bestselling Content Rules (now in 19 languages) What's the story behind Everybody Writes? Back in the days of Banner Ads at Clickz Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers. Head on over to https://www.optimove.com/moc to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you're maximizing the value of your customers. Optimove—the Science-first relationship marketing hub. Creating Virtual Programs Pathologial Empathy Scaling great writing across the enterprise and the corporate style guide Featured Event: The MarkeingProfs Marketing Writing Bootcamp! Special offer for MoC Listeners! USE CODE COFFEE18 to save $150! The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Jun 29, 201822 min

Marketing Over Burgers

In this Marketing Over Coffee: Learn about the end of rogue lists, pancakes, Spectacle and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove IHOP Gets the Buzz @RachaelRoyds calls the Dundee trend Facebook requiring proof of consent when uploading lists, publish_actions continues until August 1 When your Consent Management Platform (CMP) gets hacked 6:18 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! What should you be getting from an influencer? IGTV - one hour uploads 14:30 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers. Head on over to https://www.optimove.com/moc to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you're maximizing the value of your customers. Optimove—the Science-first relationship marketing hub. Adore Me Interview Subscription groups for Admins Spectacle for Window Management on the Mac HTML Meta Tags and Meta Tags Featured Event: The MarkeingProfs Marketing Writing Bootcamp! The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Jun 22, 201821 min

Beyond the Customer Journey with Nicolas Capuono of Adore Me

In this Marketing Over Coffee: Learn about going from 1-100 million, getting beyond the customer journey, smart stores and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove The amazing rise of Adore Me from 1 - 100 Million Our last Retail Interview with Healey Cypher Disrupting by offering a wider array of products, better service and free cxchange The progression from Catch All to Customer Journey to Customer Behavior 6:20 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Facebook messenger channel testing - Read rates of 80%+!! 10:44 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers. Head on over to https://www.optimove.com/moc to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you're maximizing the value of your customers. Optimove—the Science-first relationship marketing hub. Opening Brick & Mortar Using AI to predict engagement, churn and more It's no longer just A/B testing The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Jun 15, 201820 min

Hacking the Big Events, and Cheese

In this Marketing Over Coffee: Learn about Microsoft GitHub Acquisition, WWDC, Cheese of the Week and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove MSFT acquires GitHub Trending Leaving Facebook - Facebook Device Partnerships GDPR roll out does not result in armageddon WWDC - iOS12, CarPlay to support Waze, tvOS12 previous purchases up to 4k, Charter Spectrum - live channels without cable box, Zero Sign on 7:49 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! This week, major conferences are happening, from security (Infosec Europe) to consumer tech (WWDC) to B2B tech (SAP SAPPHIRE) to cancer treatment (ASCO). What if you could get great lists from these shows without exhibiting? Moz on Analytics Black Holes Top 20 R Libraries for Data Science 14:30 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers. Head on over to https://www.optimove.com/moc to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you're maximizing the value of your customers. Optimove—the Science-first relationship marketing hub. Adore me interview coming up Work on your Holiday plans now Cheese of the week How to grow an email list on a small budget The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Jun 6, 201820 min

8 Million Facebook Posts

In this Marketing Over Coffee: Learn about AR for Google Maps, LinkedIn Video, Our App Roundup and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove Google.io - Google Assistant Software Kit (ASK), AR Layer for Google Maps Google Photos for OCR, Rev, Temi, Watson and Otter.ai for Transcriptions 4:56 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Great results with LinkedIn Video App Roundup - NOAA Weather, Nexxle, Hubspot, Google Assistant, Otter.ai, MoviePro, Nest, Slack, Hootsuite, Meater, SparkMail for iOS, Valt.io 13:27 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers. Head on over to https://www.optimove.com/moc to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you're maximizing the value of your customers. Optimove—the Science-first relationship marketing hub. Google X Selfish Ledger Underestimating the training of an A.I. Pulling 8.1 Million Facebook Posts for analysis Colin's name builder The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

May 25, 201827 min

Crushing Frames with Oren Klaff, Author of Pitch Anything

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In this Marketing Over Coffee: Forget everything you know about how to sell your ideas, Oren Klaff tears it down and rebuilds the pitch based on how the mind works. Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove Must listen audiobook - Pitch Anything Dealing with cognitive load in a keynote Using the narrative to generate interest All about The Frames 14:21 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Pitch Mastery Dominance of the Moral Authority Frame 19:31 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers. Head on over to https://www.optimove.com/moc to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you're maximizing the value of your customers. Optimove—the Science-first relationship marketing hub. The Crocodile Brain, The Mid-Brain, The Neocortex The new book coming on pre-wired ideas The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

May 18, 201842 min

We Got The Gear

In this Marketing Over Coffee: Learn about Auto-Detect Funnels, Our Favorite Gear, Keywordless Ads and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove Our Audio Woes Marketo buys Bizible - Hear more from Chris Mann F8 Auto-detect funnels, Facebook Dating, new sentiment and language analysis to reduce bullying, Oculus go at $199 Cambridge Analytica shutting down "mounting legal fees and loss of clients" 7:11 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Gear Report: Google OnHub router, Google Home, Echo Spots, 360 degree Camera, vehicle mounts and Anker Car Bluetooth, Anker Rove Car Camera, TP PowerLink, Chris Wireless BT headset, Bose Pulse John's wishlist: Bose Portable Speaker 17:26 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers. Head on over to https://www.optimove.com/moc to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you're maximizing the value of your customers. Optimove—the Science-first relationship marketing hub. GDPR Updates Joy Hawkins - Google My Business Descriptions are back (use the text from your best performing AdWords!) Keywordless Adwords Ads StackAdapt Outperforming Facebook 3:1 Oren Klaff next week! The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

May 11, 201823 min

Brand Now and the Wrath Nick Westergaard

In this Marketing Over Coffee: Nick returns to talk about his latest book: Brand Now! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove Brand Now is available as of May 1! Nick works with Brand Driven Digital. How it started with Get Scrappy - hear the last interview! The Wrath of Nick Westergaard, The Wisdom of Ann Hanley Meaning, Structure, Story, Content, Community, Clarity, Experience Meaning is not Logotherapy - The Imaginary Branding Checklist Trunk Club and Avoiding Cat Poster Marketing Structure - Status Headphones and Hurts Donut 12:35 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Brand Now Toolbox - Humor Brand Map of Concentric Circles and Branding from the Inside Out 17:28 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers. Head on over to https://www.marketingovercoffee.com/optimove to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you're maximizing the value of your customers. Optimove—the Science-first relationship marketing hub. Community: DarthGarry's Lego Dreamforce and the Mike Gerholdt Connection Ready Player One Audiobook is Great Sci-Fi The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

May 4, 201828 min

Lost and Founder by Rand Fishkin

In this Marketing Over Coffee: Learn about Startup Life, Moz, Sparktoro and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove Book available April 24th, the man behind Whiteboard Fridays, from Moz and now at Sparktoro Going from $5M to $45M Working with Brad Feld and Jerry Colonna "When you're in debt to the truth, the interest rate sucks" 9:40 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Going for 100x versus passing on Angels and VC Showdown at the 7 Hour Board Meeting CEO Transitions Business should be human 20:01 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers. Head on over to https://www.marketingovercoffee.com/optimove to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you're maximizing the value of your customers. Optimove—the Science-first relationship marketing hub. The folly of marketing hacks Flywheels, not hacks Sparktoro - finding the channels for your specific audience Don't take Google's advice Sparktoro.com/book Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Apr 27, 201842 min

Heavy Inside Baseball This Week

In this Marketing Over Coffee: Learn about GDPR, LinkedIn Shares, The Return of RSS and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove IT'S GDPR WEEK!! (Please remember we are not lawyers) Facebook Updated Terms - no pixel sharing, no sharing results Google flushing data - the return to darkness LinkedIn share data White Paper 6:58 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Spotify - Has the hemmoraging stopped for the music industry? John wants to get ont JQBX RSS Returns! The MicroInfluencers 13:56 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers. Head on over to https://www.marketingovercoffee.com/optimove to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you're maximizing the value of your customers. Optimove—the Science-first relationship marketing hub. Chris Mining GlassDoor Reddit Redesign Detoxify the internet? Rand Fishkin and Oren Klaff coming up next!! The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Apr 20, 201819 min

Mothers, Mechanics and Missionaries

In this Marketing Over Coffee: Andy Cunningham, author of "Get to Aha!" talks about how to dominate through positioning. Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove Working with Regis McKenna and Steve Jobs to launch the Macintosh Andy and the 2nd John Wall The book as map to the "Ta-Da!" Product oriented, customer oriented, and concept oriented 6:14 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. InMail works! And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! 12 Questions to get to the company DNA The genotypes - Mother (CX), Mother (Segmentation), Mechanic (Value), Mechanic (Features), Missionary (Next Big Thing), Missionary (Cult of Personality) 14:38 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers. Head on over to https://www.marketingovercoffee.com/optimove to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you're maximizing the value of your customers. Optimove—the Science-first relationship marketing hub. 6 C's of Positioning Message architecture - Core, Category, Community, Competition, Context, Criteria The 12 Brand Archetypes On Tile as being Customer Focused - Tale of the Turtle 100 CEO Survey - Trust the issue, facing the Techlash Andy's on Twitter @andycunningham4 The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Apr 12, 201828 min

Nobody Understands Quantum Computing

In this Marketing Over Coffee: Learn about Watson Studio, What's Up with Facebook, The Martech Salary Survey and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove IBM Think 2018 - The challenge of getting easy explanations for Quantum and Probable Bit Computing Programming Quantum Computing with virtual circuits How IoT and Blockchain are coming together 7:25 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Watson Studio - aggregating best practice templates of deep learning models Hunter extension for Chrome for sales judo Facebook Cambridge Analytica, privacy settings cleaned up, and more lobbying. Follow Dennis Yu on Facebook. 15:55 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers. Head on over to https://www.marketingovercoffee.com/optimove to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you're maximizing the value of your customers. Optimove—the Science-first relationship marketing hub. Facebook Lead Ads Greg Sterling at MarketingLand gets John's favorite headline of the week award MarTech Salary Survey, we look at the gender gap Buffer's Radical Transparency The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters. Photo of IBM Q Quantum Computer from Lars Ploughmann

Apr 6, 201825 min

When Cultures Collide! with Michael Gates

In this Marketing Over Coffee: Learn about Cultural Profiles, Types, Cross Cultural Negotiations and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi Michael Gates is the Vice Chairman of Richard Lewis Communications CrossCulture and The Communications Around The World Diagram (27 released, 105 internally!) The hazards of negotiating in Finland Personal cultural profiles vs. National cultural profiles ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial. How much variation in a single country? Looking at Japan vs. U.S. The three cultural types: Linear, Multi-Active, and Reactive Getting 7% out of the French Staging a blowout for a breakthrough How to earn the trust of an American Prezi lets you arrange your topics on an open canvas and pan to those that interest your audience. You can zoom in on details or pull back to show context, which makes you more engaging and memorable. Plus, Prezi is cloud-based, and has analytics and collaboration tools specifically for teams. Learn more about Prezi. Is the globe becoming homogenized? Gamification for education The Neuroscience of cross cultural negotiation Getting down with the Hygge and Jugaad (Please note I did not take the easy shot of "Gettin' Hygge with it") Why John's portfolio is always missing India The problem of behaving in the wrong gear Who's on the way up? Who's on the way down? Looking at Brexit from a cross cultural standpoint Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Mar 23, 201848 min

Brain + Trust Insights Begins!

In this Marketing Over Coffee: Learn about Chris' New Thing, SXSW, Google Analytics Goal Details and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi Chris' new thing: Brain + Trust Insights - w Katie Lioy Getting to the 90% of data that's buried in virtual file cabinets IBM Watson Explorer SXSW ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial. Infinite Dial 2018 - Facebook down 15% among 12-34 Leaving the Main Stream for other apps Google user account data now available for YouTube targeting IBM Think - More and better APIs Prezi lets you arrange your topics on an open canvas and pan to those that interest your audience. You can zoom in on details or pull back to show context, which makes you more engaging and memorable. Plus, Prezi is cloud-based, and has analytics and collaboration tools specifically for teams. Learn more about Prezi. Retargeting basics - list vs. pixel (cookie) GA Goal Details - Category, Action, Label, Value Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Mar 16, 201818 min

Penn Live In Vegas

In this Marketing Over Coffee: Learn about Crisis Management, Ad Tools, Mic Tests and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi SMMW Wrap Up - The Mass Market Has Arrived, and there's more to social than Facebook Crisis Management by Gini Dietrich Longer Tweets - are they better? ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial. Gravity forms can save you with the local backup! Amazon text-to-speech Amazon Acquires Ring Facebook Trip Consideration Priority - And "Breaking News" tag Broad, Modified, Phrase, Exact Match Net Neutrality for WA Prezi lets you arrange your topics on an open canvas and pan to those that interest your audience. You can zoom in on details or pull back to show context, which makes you more engaging and memorable. Plus, Prezi is cloud-based, and has analytics and collaboration tools specifically for teams. Learn more about Prezi. Secret tip here available only if you listen Val Kolton - How the hell is the v-moda boom mic better than other mics at 10x the price? Chris tests mics. Smart speakers coming soon Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Mar 9, 201820 min

GDPR vs. Kobra Kai

In this Marketing Over Coffee: Learn about Mobile Speed, the Billion Dollar Tweet, Offsite Conversions and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi Google Mobile Speed Requirement on July 2018 and AMP style pages in Gmail, and GDPR compliance Prepping Wordpress for GDPR Snapchat API open for more programmatic - The Billion Dollar Tweet ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial. Tracking offsite conversions with Google Analytics Google Chrome Blocking the worst ads to clean up before more drastic measures are taken Watson Conversational Ads Prezi lets you arrange your topics on an open canvas and pan to those that interest your audience. You can zoom in on details or pull back to show context, which makes you more engaging and memorable. Plus, Prezi is cloud-based, and has analytics and collaboration tools specifically for teams. Learn more about Prezi. Kobra Kai Returns on YouTube Red PSA - Passport prices going up Social Media Marketing World Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Mar 2, 201819 min

Strategies for Local SEO with Joy Hawkins

In this Marketing Over Coffee: Learn about Local Search, Local Paid, Getting Yelp Right and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi Joy Hawkins is the Owner and Founder of Sterling Sky in Canada and is the author of the Expert's Guide to Local SEO, which is an advanced training manual for people wanting a detailed look at what it takes to succeed in the Local SEO space. The original article on Google filtering local results Why you should always do paid ads with local SEO Don't always take Google's advice on AdWords Negative keywords are critical Avoiding Locksmiths ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial. Where to start with local for better results How your blog can hurt you, and how to fix it Why AMP is problematic for local The rise of Apple Maps Getting Yelp right Prezi lets you arrange your topics on an open canvas and pan to those that interest your audience. You can zoom in on details or pull back to show context, which makes you more engaging and memorable. Plus, Prezi is cloud-based, and has analytics and collaboration tools specifically for teams. Learn more about Prezi. Ping me on twitter @johnjwall for the Cat Hoke book giveaway Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Feb 23, 201821 min

Dundee and Deep Fakes

In this Marketing Over Coffee: Learn about Big Game Ads, Fake Videos, Cars in Space and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi The Super Bowl - Tide Clean War Room! 15M in ads, 167k Promoted tweets There is no Dundee Movie Lady Doritos Top Marketing Skills for 2018 ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial. IBM Watson Explorer Rand's 2018 Predictions Automate Getting Attention on Twitter Twitter is profitable Space X -Car is up! Uncle Cal sends link via twitter on using password managers to be sleazy Deep Fakes banned from Reddit Prezi lets you arrange your topics on an open canvas and pan to those that interest your audience. You can zoom in on details or pull back to show context, which makes you more engaging and memorable. Plus, Prezi is cloud-based, and has analytics and collaboration tools specifically for teams. Learn more about Prezi. Facebook Gaming Creator Pilot Program The AR Hair Dryer - Ready Player One! Ping me on twitter @johnjwall for the Cat Hoke book giveaway Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Feb 16, 201819 min

Cutting Edge Sales with Trish Bertuzzi and Greg Poirier

In this Marketing Over Coffee: In this episode we talk Revenue Stacks, ABM, BANT and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi Trish - President and Chief Strategist of The Bridge Group, and author of The Sales Development Playbook Greg - President of CloudKettle Adwords, Facebook Twitter, Google Analytics Data Warehouse, Salesforce, Marketo BANT Showdown Using data enrichment to improve the odds "Dude, you're BANTing me." ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack.Get started now with a free 14 day trial. Times where BANT does work Competing against Excel Should the SDR team answer to Sales or Marketing? Account Based Marketing versus Account Based Revenue The Ultimate ABM Bandwagon Inbound vs. Outbound John loves Prezi, and he's telling you it's time for you to let your PowerPoint pain go. Prezi lets you arrange your topics on an open canvas and pan to those that interest your audience. You can zoom in on details or pull back to show context, which makes you more engaging and memorable. Plus, Prezi is cloud-based, and has analytics and collaboration tools specifically for teams. Learn more about Prezi. The Four Horsemen of Revenue Conversational Intelligence - Chorus.ai, Execvision and Gong.io BigQuery and Red Shift for Big Data Analysis Trish's book is The Sales Development Playbook Also previously on MoC check out: Lightning Sales Ops The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Feb 8, 201846 min

The Facebook Money Machine

In this Marketing Over Coffee: Learn about The New FB Feed, Screened Smart Speakers, Containers and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi CES - Amazon Echo Spot and the arrival of the screened smart assistant Facebook feed encouraging more "personal connections" Insanity in the crypto space, is the age of the soft landing coming? ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial. LinkedIn removing manually entered contact data Meme Watch Google Art & Culture App Avinash tries to renew his New Yorker subscription Using Docker for Data Science Where do the Facebook "People you may know" come from? Google's biggest advertisers Data Centers are all the rage! Prezi lets you arrange your topics on an open canvas and pan to those that interest your audience. You can zoom in on details or pull back to show context, which makes you more engaging and memorable. Plus, Prezi is cloud-based, and has analytics and collaboration tools specifically for teams. Learn more about Prezi. Adobe rolling out retail features Ping me on twitter @johnjwall for the Cat Hoke book giveaway Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Jan 26, 201820 min

Getting to TED with Tamsen Webster

In this Marketing Over Coffee: In this episode we talk presentation skills with Tamsen Webster Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi She's coached 40+ speakers to the TEDxCambridge stage. Five of them have had their videos promoted to TED.com with well over 7 million views. Helping People Spread Ideas Content and the curse of knowledge Who's it for? What do I want them to know? What do I want them to do? The difference between telling and implanting the idea ActiveCampaign is marketing automation that's powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack.Get started now with a free 14 day trial. Using mental hooks to overcome information overload, giving meaning, not details. Rehearsing enough to make it sound casual - Internalize, don't memorize. John loves Prezi, and he's telling you it's time for you to let your PowerPoint pain go. Prezi lets you arrange your topics on an open canvas and pan to those that interest your audience. You can zoom in on details or pull back to show context, which makes you more engaging and memorable. Plus, Prezi is cloud-based, and has analytics and collaboration tools specifically for teams. Learn more about Prezi. The Four Messaging Mindsets The problem of focusing on content over clarity Finding the Red Thread Red Thread Weekends and more from Tamsen The Marketing Over Coffee Newsletter is sent via dotmailer! Get episodes early, get the back catalog - get the app for iOS! Or for Android Leave us a review, buy B2B Marketing Confessions Our theme song is Mellow G by Fonkmasters.

Jan 19, 201837 min