Brendan Kane on One Million Followers
Marketing Over Coffee · John Wall and Christopher Penn
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Show Notes
In this Marketing Over Coffee: Learn about working with Taylor Swift, and Katie Couric, using PCM, and more!
Brought to you by our sponsors: ahrefs and LinkedIn
The book: One Million Followers by Brendan Kane
Thinking beyond the United States
Building Taylor Swift Brand Advocates
Selling is not providing value
9:15 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.
And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Using a Targeting Checklist and the Process Communication Model (PCM)
Facebook Midnight Ad Launch
18:35 Chris C. from Boston is this week's winner! We are giving away ahrefs accounts to one listener this week! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways throughout the quarter!
Transitioning Katie Couric from appointment media to digital engagement
The mindset for social and digital
What's going on with Instagram? Check out Brendan there.
Learn more about Brendan on LinkedIn and on Twitter
The MoC Playbook is now available! Click this link and buy one now! learn more on the landing page
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