Marketing Over Coffee

In this Marketing Over Coffee: In this episode The CTTO, Server Side Tracking, Skincare, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and CXL Nerf Chief TikTok Officer Corporate Cloud Spending Surges Past On Premises Spend 6:45 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. Tracking Marketing Salaries TMobile working with Google to roll out Messages with RCS What's your server side tagging strategy? 13:12 Every instructor CXL uses is the absolute best in the world at what they do. Names like Simo Ahava, Momoko Price, Paul Boag, Andy Crestodina, the list goes on and on. These folks are the top practitioners in their respective fields. If you're looking to take your marketing to the next level check out CXL Simo Ahava on Facebook Conversions in GA4 15 Habits from Highly Effective Data Scientists Makeup and Pants are out, Skincare is in, Healthcare hospitality, dine in all on the rise Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode Josh Cohen brings us up to date on video and more!! Direct Link to File Brought to you by our sponsors: CXL and Upfluence Covering what is now called "The Creator Economy" When Felicia Day changed the game, and then YouTube started paying creators and ran the table. Creating The Streamy Awards 7:56 Every instructor CXL uses is the absolute best in the world at what they do. Names like Simo Ahava, Momoko Price, Paul Boag, Andy Crestodina, the list goes on and on. These folks are the top practitioners in their respective fields. If you're looking to take your marketing to the next level check out CXL The rest of the ecosystem beyond YouTube SnapChat paying out a million a day, Tik Tok pledging a billion, Instagram Shopify JellySmack YouTube is also OTT, and is paying out billions annually. 14:32 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. It's also about the toolkit, TikTok has changed the game with powerful editing tools Keep Your Eye on YouTube Shorts The importance of being the easiest place to get content in the network Gospel Stats YouTube Education Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode Apocookielypse, Death of 1 to 1, Summer Surge and more!! Direct Link to File Brought to you by our sponsors: Upfluence and LinkedIn Daniel Johnson Jr. asks "What tech will replace cookies for Google?" The death of 1 to 1 Marketing? Brand is the true inbound marketing Pandemic's Impact on Email 7:06 - 8:48 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. Will the Economy Rebound in July? Sector Indicators AMP for Email - Why it's bad, and yet some still use it (gmail, mail.ru, Yahoo). Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode Women's History Month, Podcast Pitfalls, Peloton, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and Uber for Business International Women's Day Monday March 8, 2021 and this is Women's History Month Image courtesy of Catherine and Sarah Satrun – please buy a print here. Michelle Obama's Becoming The questions not to ask 7:20 - 8:50 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. Not everyone wants or needs to share all their stories It's all about interview prep What is up with Mr. Potato Head and Mr. Coffee? BK Trolls it Their Way 17:25 - 18:57 Right now, Uber for Business is offering companies a $50 voucher credit when you spend your first $200 with vouchers. Go to Uber.com/moc to learn more. R.I.P. Fry's ifixit France Repairability Standards Assuming Family Peloton on SNL Get text updates from Marketing Over Coffee!! 617-812-5494 Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode Twitter Spaces, Non-Fungible Tokens, Dark Traffic, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and LinkedIn Twitter Spaces are here! What's working on Instagram? Where Can I Get the Slides.com 7:05 - 8:30 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. My Heritage AI Deep Fakes Get text updates from Marketing Over Coffee!! 617-812-5494 What's up with RCS for Android? Non Fungible Tokens - NFT 19:39 - 21:37 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Don't Ignore Your Dark Traffic Will ads get worse? Check your recent ad activity. Chipotle uses digital to thrive Roasting Coffee with a Popcorn Popper Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode Jason Falls talks about Winfluence - Reframing Influencer Marketing To Ignite Your Brand, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and CXL Last time we talked it was about No Bullshit Social Media It's Influence Marketing, not Influencer Marketing 7:51 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. The Duck Lips Peace Sign Influencers It's not one and done 17:30 Every instructor CXL uses is the absolute best in the world at what they do. Names like Simo Ahava, Momoko Price, Paul Boag, Andy Crestodina, the list goes on and on. These folks are the top practitioners in their respective fields. If you're looking to take your marketing to the next level check out CXL Buffalo Trace Bourbon and Over The Fire Cooking Buy this book for the Winfluence Priority Scorecard and the Winfluence Success Scorecard Peaky Blinders, and the Harmon Room Get text updates from Marketing Over Coffee!! 617-812-5494 Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode Australian News, Social Media as Donut, How Google Searches, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and Uber for Business Google having to pay to access Australian News, Facebook unfriends Australia Edison's Twitter Before and After Trump #SocialHabit Social Media is bad for society 6:48 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. Hubspot Acquires The Hustle (1.5 million subscribers daily) Twitter Acquires Revue How Google Searches - one in 65,355 14:35 - 16:04 Right now, Uber for Business is offering companies a $50 voucher credit when you spend your first $200 with vouchers. Go to Uber.com/moc to learn more. Doing your technical SEO to keep Google happy SEO by the Sea Bill Slawski, Content Stategy Collective, Jeff Coyle from MarketMuse Epic Settles Case against Fortnite cheater Keyboard fans - history of the 10 key Pimpmykeyboard.com Get text updates from Marketing Over Coffee!! 617-812-5494 Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this Episode, Pandemic Pivot, Green Apple, Wowing to Life and More!! Direct Link to File Brought to you by our sponsors: Upfluence and LinkedIn Green Apple and Root Beer! Primarily B2B but also ecommerce at MONIN.com The Iconic Bottle Stasha's Path to MONIN from Chicago Agency and Corona! 7:00 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. Retooling for hand sanitizer - watch the video! Supporting school communities 14:16 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! The three customer segments int the foodservice market What's the marketing mix? How to replace trade shows? Don't how and idea to death, wow it to life. Watching during lockdown: Nike Shoe Dog, Ted Lasso Get text updates from Marketing Over Coffee!! 617-812-5494 Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode, Memestock, the Big Game, Attribution, Jingles, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and Uber for Business Gamestop is the first Memestock Prep for Big Football Thing Post Mortem 8:45 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. Changing Attribution Models Elon Musk in Clubhouse 14:20 - 15:59 Right now, Uber for Business is offering companies a $50 voucher credit when you spend your first $200 with vouchers. Go to Uber.com/moc to learn more. Jingles Get text updates from Marketing Over Coffee!! 617-812-5494 Boiled Down Social Media Demographics Trust Insights GA4 Prep Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode, Structured Data, Razer Masks, Text Us, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and Uber for Business Webmaster Roundtable where to put structured data? Google Question Hub CES - Razer doing masks and Gamer Chair with built in 60 in screen 8:45 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. Remember when people used to get the flu? Get on the MoC Member List - Send a text to: 1-617-812-5494 Chris' Picks from the R Conference 14:20 - 15:59 Right now, Uber for Business is offering companies a $50 voucher credit when you spend your first $200 with vouchers. Go to Uber.com/moc to learn more. DS 101 Course and AI for Marketers new edition Bethesda doing an Indiana Jones Game, Lucasfilm Games Returns MarketingProfs Career Day Trust Insights GA4 Prep Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy3 The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode learn about SmartHub Customer Data Platforms (CDP), Agility of Decisioning, and more! Direct Link to File Brought to you by our sponsors: Upfluence and MarketingProfs Career Day Vijay is Co-Founder & CEO at Blueshift Walmart, Groupon and Beginning by watching CX change The mistake is thinking about channels instead of CX Where does CDP fit in with the rest of the martech stack? Agility of Data Access, Agility of Decisioning 15:28 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. At what size does a company start to think about a CDP? AI recommendations, realtime engagement, scaling across channels 23:33 MarketingProfs Career Day Learn directly from LinkedIn experts and employees how to create the ideal profile and how to put the world's largest professional network to work for you You'll get a template for creating the most impactful story of you that's ever been told. And you'll learn to put science to work for you to motivate to actually do the things you've been procrastinating like: updating your resume, revising your LInkedIn profile, and actually applying for that job. Whether you're actively applying for a job or just want to have these resources in your back pocket, you'll want to check out Career Day on January 22. If you can't make it live registering will get you access to the recorded sessions for a limited time. Learn more at mprofs.com/careercoffee Working the Over The Top (OTT) Video Channel What is Smart Hub CDP? Putting your data to work or putting your data to sleep? What's the impact of the pandemic been? Atlas of Imaginary Places, A Gentleman in Moscow, Money Heist, Brad Meltzer's Ordinary People Change the World Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: In this episode, privacy, Clubhouse, strafe/jump/shoot, and more! Direct Link to File Brought to you by our sponsors: Upfluence and LinkedIn Google killing device identifiers Google Passages Indexing 6:43 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. Clubhouse - Interesting, appointment media, but the spam is a bit thick Ron Ploof on Non Derivative AIVA Music Pinterest Improves CTR 14:44 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Call for Code for Racial Injustice LinkedIn Events When will events start back up? Mandalorian, Karate Kid Chris got an iPad, I played Fortnite Trust Insights GA4 Prep Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Lauren Dragan has reviewed thousands of headphones. What do buyers need to know? Direct Link to File Brought to you by our sponsors: Netsuite and Trust Insights Enter the Dragan - Understanding both music and audio production Lauren reviews Headphones at Wirecutter She's also on panels for USB microphones, bluetooth speakers, and more. The Christmas of True Wireless (but do you need it for work, fun, or both?) What are your fave test tracks? 10:23 - 11:31 Smart companies run on NetSuite by Oracle – the WORLD'S NUMBER ONE cloud business system. With NetSuite, you'll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. Get a Tour Now! The most common problem with DJ headphones The future of custom fit? Diagram of Sound Spectrum 20:44 - 21:04 Trust Insights can help you with all your marketing analytics including GA4 Prep Jabra Elite 75T What to look for in noise cancellation Sony EQ settings from Lauren Green guilt for throwaway earbuds - How to make earbuds last longer Deals page The Audio Engineering Society Connect @LaurenDragan Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: We put a bow on this year and kick it to the curb. Direct Link to File Brought to you by our sponsors: Upfluence and Blueshift What's the deal with this year? Smart people working together like never before, but we didn't start the fire. Separating innumeracy from those who can handle data 10:03 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. Rise of the QR code and one touch restaurant reorder The 12 Days of Data Laugh, Learn, and Love 16:20 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift's SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results. For MoC listeners: Blueshift is offering their "Ultimate Guide to AI Marketing" for free at blueshift.com/moc Santa, bring us the gear! Get Measure for your iPhone Apple AirPods Max The StephenKingVerse WoW w Diablo? And Apple One Run the Scenarios Trust Insights GA4 Prep Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Marketing Via Navigation, Advertising, Partnerships, and more! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn The path to Waze - media, content, technology Why it all comes back to psychology 8:15 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift's SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results. For MoC listeners: Blueshift is offering their "Ultimate Guide to AI Marketing" for free at blueshift.com/moc Will they ever merge with Google Maps? The impact of Covid-19 How to market with Waze - Waze Local Starter How do partnerships work? 19:58 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Waze for Good Map editors and the rest of the community What's your car pick? Map Editors and the Global Champs Scrubs - Fake Doctors, Real Friends Trust Insights GA4 Prep Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Message Platforms, Click Traps, Negative SEO, and more! Direct Link to File Brought to you by our sponsors: Blueshift and NetSuite by Oracle Salesforce buys Slack for $27.7B Discord Rising and Galactus smoked by 15 million on Fortnite 7:17 - 8:17 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift's SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results. For MoC listeners: Blueshift is offering their "Ultimate Guide to AI Marketing" for free at blueshift.com/moc K shaped recovery, 1500 spend pattern YouTube Analytics and Audio Library Knowing the Garage Band Library Check out Trust Insights Streaming the Marketing Over Coffee Behind the Scenes! Holiday shopping grows SoFi Stadium is a 5G arena 18:10 - 19:30 Smart companies run on NetSuite by Oracle – the WORLD'S NUMBER ONE cloud business system. With NetSuite, you'll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. Get a Tour Now! Oracle - Seven Actions Businesses Need to Take Now Chris Dope Slap The Click Trap Negative SEO Attacks Trust Insights GA4 Prep Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Hear About Marketing America's Beloved Craft Soda Brand Direct Link to File Brought to you by our sponsors: Upfluence and LinkedIn Maisie Chan Antoniello is VP of Marketing at Jones Soda From Frito Lay to Starbucks Green Apple and new flavors for 2021 The Vote Campaign 7:20 - 8:30 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. Tony Hawk Returns Messages of Hope and Unsung Heroes Campaigns Working in the age of Covid Lemoncocco 16:25 – 18:05 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! 2021 Automation strategy Going all in on B2C and owning the direct relationship Going International The Office, Enola Holmes, The Mandolorian Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Innumeracy, BERT, New Macs, and more! Direct Link to File Brought to you by our sponsors: Blueshift and NetSuite by Oracle Elections Prove Americans Still Bad at Math Power Tests Microsoft Clarity - Find the Rage Clicks! Confirming BERT - Google is using Deep Rank Google Passages 9:00 - 10:00 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift's SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results. For MoC listeners: Blueshift is offering their "Ultimate Guide to AI Marketing" for free at blueshift.com/moc New Macs 13:49 - 14:20 Theragun is the handheld percussive therapy device that releases your deepest muscle tension using a scientifically-calibrated combination of depth, speed, and power. There is no substitute for the Theragun Gen FOUR - with an OLED screen, personalized Theragun app, and the quiet and POWER you need. Go to Theragun.com/moc and get your Gen 4 Theragun TODAY. California CCPA 2.0 17:50 - 18:50 Smart companies run on NetSuite by Oracle – the WORLD'S NUMBER ONE cloud business system. With NetSuite, you'll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. Get a Tour Now! Workfront Acquisition Pinterest Trust Insights GA4 Prep Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Seth's latest book! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Get your copy of The Practice - Shipping Creative Work What it takes to trust yourself Bringing humanity to work Curiosity solves the artistic problem 8:41 - 9:51 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift's SmartHub CDP uses patente AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results. For MoC listeners: Blueshift is offering their "Ultimate Guide to AI Marketing" for free at blueshift.com/moc What is quality? The audience does not want authenticity - they sign up for the best version Fighting the Resistance Commitment to a Practice as opposed to a guarantee The Power Broker and the room. Jerry Colonna, Fred Wilson, Brad Feld 23:16 – 24:55 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Obligation How to make virtual events more effective Taking School virtual Why a book? Christian McBride at The Blue Note Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about the New Google Analytics, New Software, New Mics, and more! Direct Link to File Brought to you by our sponsors: Blueshift and Theragun Google Analytics 4 has arrived to change everything! 7:33 - 8:48 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift's SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results. For MoC listeners: Blueshift is offering their "Ultimate Guide to AI Marketing" for free at blueshift.com/moc ahrefs new free SEO features 14:57 - 16:10 Theragun is the handheld percussive therapy device that releases your deepest muscle tension using a scientifically-calibrated combination of depth, speed, and power. There is no substitute for the Theragun Gen FOUR - with an OLED screen, personalized Theragun app, and the quiet and POWER you need. Go to Theragun.com/moc and get your Gen 4 Theragun TODAY. New Shure mic, Chris' Bose NC Earbuds unboxing video Samsung has it's own DSP with over 50M Smart TVs Tom Webster as DJ on Spotify with Anchor Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Grabbing Attention, Process Communication Model, and Subverting Expectations! Direct Link to File Brought to you by our sponsors: Upfluence and Blueshift After One Million Followers the new book is Hook Point: How to Stand Out in a 3-Second World and the Hook Point Master Class The three pillars of hook points USP vs. Hooks - Warby Parker, InstaCart, Disney Multiple hook points and refreshing them The Amazon Hooks 8:59 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases. Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc. The movie trailer's trailer PCM - The Process Communication Model - Check out the previous interview. Pixar and PCM 16:46 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift's SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results. For MoC listeners: Blueshift is offering their "Ultimate Guide to AI Marketing" for free at blueshift.com/moc Memecards and subverting expectations The power in explaining someone's problem better than they can. Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Cinematic Virtual Events, Segments, and The Value of Live! Direct Link to File Brought to you by our sponsors: NetSuite and LinkedIn 7th Edition of The New Rules of Marketing and PR - 7th Edition Switching to virtual keynotes - switching from theatric to cinematic The new book: Standout Virtual Events: How To Create An Expericence Your Audience Will Love 11:24 - 12:38 Smart companies run on NetSuite by Oracle – the WORLD'S NUMBER ONE cloud business system. With NetSuite, you'll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. Get a Tour Now! Building everything around segments Black Violin Live Fanocracy 18:36 - 20:18 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! You Ask I Answer and So What? both on LinkedIn! How Tony Robbins rebuilt virtual from the ground up - What David's been doing as part of Virtual Business Mastery The value of live - no recordings The power of breakouts Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Content Velocity, Google Indexing API, the latest gear and more! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Republishing explodes Measuring your competitors by Content Velocity Crawl budget going down? Google Indexing API 9:18 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business. Blueshift's SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results. For MoC listeners: Blueshift is offering their "Ultimate Guide to AI Marketing" for free at blueshift.com/moc Instagram 10th annversary 15:04 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Prime Day Apple launch John's new Keyboardio Atrius and Chris' new Bose Earphones Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Podcasting, Collaborative Audio, Video, and more! Direct Link to File Brought to you by our sponsor: LinkedIn How he started at SquadCast with co-founder and technical lead Zach Moreno From accounting firm and CPA to entrepreneurial life 8:57 - 10:48 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Why video was always in the original plan And then the pandemic hit... What podcasts does the podcast guy like? Talking Sopranos Connect with Rockwell here: Squadcast.FM Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Predictive Analytics, VR Events, Holiday Gaming, and more! Direct Link to File Brought to you by our sponsors: Direct Mail and LinkedIn Predictive - Where's the cheese? Why predictive has been destroyed this year The all online holiday season? 7:57 - 9:16 Create and send great looking email newsletters with Direct Mail, an easy-to-use email marketing app designed exclusively for the Mac. https://directmailmac.com/MOC INBOUND with top notch virtual event experience VR for Events? Microsoft buys Bethesda Will PS5 rule the holiday with Miles Morales? Getting out of the fishbowl with organic search The Trust Insights 11 Point Google Analytics Checklist We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Instagram Reels Bose Noise Reduction Earbuds Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

This is a bonus episode, Chris is presenting at Hubspot INBOUND this week Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Hubspot INBOUND is September 22nd and 23rd. grab your $49 Powerhouse Pass with code LargeCoffee at www.inbound.com/register Christopher Penn of Trust Insights and John Wall 5 Applications of Artificial Intelligence to Marketing Text Mining - Cheese Report Network Graphing - Influencer Identification Data Clustering - Attack and Defend list of SEO terms Driver Analysis - Attribution - which marketing campaigns are working? Predictive analytics - Coronavirus has not helped this Check out other MoC Hubspot interviews! Kip Bodnar, Scott Brinker and John Dick We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Leaving the Bay, Virtual Product Marketing, ABM, and more! Direct Link to File Brought to you by our sponsors: NetSuite and LinkedIn ThoughtSpot - Leading Product Marketing The real estate market is on fire Productivity is up 8:42 - 9:54 Smart companies run on NetSuite by Oracle – the WORLD'S NUMBER ONE cloud business system. With NetSuite, you'll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. Get a Tour Now! Asana Filing! Google Slides to manage a Product Launch 16:34 - 18:30 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Maximizing your LinkedIn Profile from Trust Insights ABM - Microsites with unique content Select accounts versus Enterprise accounts Connect with Sean on LinkedIn and Twitter Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Attribution, Pumpkin Spice, Flying Planes, and more! Direct Link to File Brought to you by our sponsors: Otis and LinkedIn Attribution and the Digital Customer Journey! Shapley Game Theory vs. Markov Chains vs. Propensity score matching 7:05 - 8:57 Easily create ads for Facebook, Instagram, and Google right from the OTIS app. Get a 14 day trial and $25 ad credit FREE, sign up now! What happens when you find out your favorite campaign isn't the best? Core Web Vitals Pumpkin Spice is back 17:13 - 18:46 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Amazon Halo and Halo Band Microsoft Flight Simulator 2020 Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Visit the Cutting Edge of Hybrid Events, Extended Reality Stages, Master Control Rooms, and more! Direct Link to File Brought to you by our sponsors: NetSuite and Direct Mail Check out all the video at Collaborate Global Originally created to address sustainability Reimagining the Launch of the Aston Martin DBX Scripting for the Extended Reality Environment 7:51 - 8:58 Smart companies run on NetSuite by Oracle – the WORLD'S NUMBER ONE cloud business system. With NetSuite, you'll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. Get your free guide – Seven Actions Businesses Need to Take Now Studio in a box to make offsite work Using VR to bring a remote guest on set Picture in picture to make set "monitors" Up to 20 boxes out and pre-recording creates infinite possibility 14:16 - 15:27 Create and send great looking email newsletters with Direct Mail, an easy-to-use email marketing app designed exclusively for the Mac. https://directmailmac.com/MOC Message and the power of the storyboard Timeframes - to build, and the ability now to not have to cram it all into 1-3 days Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Data Clustering, Search Console Beta, Retargeting, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Otis Data Clustering - Attack/Defend, search clusters Feature Selection / Dimension Reduction New Search Console Insights (closed) Beta Best content How's new content doing How do people discover your content Your top and trending queries in Google Search What other sites link to your articles and content 7:33 - 9:19 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! TI Free Course - Optimizing your LinkedIn profile Having an SEO QA Process RankMath Twitter API v2 Microsoft or Oracle to buy TicTok? Instagram Reels 16:32 - 18:08 Easily create ads for Facebook, Instagram, and Google right from the OTIS app. Get a 14 day trial and $25 ad credit FREE, sign up now! Small businesses can charge for online events via FB Pages (Apple still takes their cut) Great Hubspot Article on Retargeting Just Eat (Merger with GrubHub in June when Uber deal failed) wants to leave the Gig Economy Behind Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Finding Influencers, Perturbation, Dongles, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Otis Machine Learning for Network Graphing The 3 Broad Use Cases 8:55 - 11:18 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Perturbation - cheese for dogs Gear watch - Chris' Phone gaming fan and battery 16:18 - 18:08 Easily create ads for Facebook, Instagram, and Google right from the OTIS app. Get a 14 day trial and $25 ad credit FREE, sign up now! DongleQuest Edison on where music is found Slack Universe vs. Discord Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: We're joined by Park Howell, The World's Most Industrious Storyteller! Direct Link to File Brought to you by our sponsors: NetSuite and Otis. The book is Brand Bewitchery Ron Ploof mutual admiration society meeting - Check out Ron on The StoryHow Pitch Deck and on Proverbs Where'd the industrious tagline come from? ABT - And, But & Therefore (Setup, Problem, Resolution) - Not Problem, solution, you need the setup to give the problem gravitas. 8:45 - 9:53 Smart companies run on NetSuite by Oracle – the WORLD'S NUMBER ONE cloud business system. With NetSuite, you'll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. Get your free guide – Seven Actions Businesses Need to Take Now A single individual, a special moment in time, that changes their world 5 Primal Elements of Story: Timestamp, Location Stamp, Central Character, Action/Surprise, The Ah-Ha! 18:25 - 21:33 Easily create ads for Facebook, Instagram, and Google right from the OTIS app. Get a 14 day trial and $25 ad credit FREE, sign up now! 10 Step Story Cycle System Business of Story .com Apple's Underdogs and Underdogs Work from Home Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about AI for Transcription and Data Mining, GPT3, Weav Run, and more! Direct Link to File Brought to you by our sponsors: Direct Mail and LinkedIn. Smart Studio Light AI Project #1 - Text Mining and Natural Language Processing - scanning millions of chats per day 7:14 - 8:41 Create and send great looking email newsletters with Direct Mail, an easy-to-use email marketing app designed exclusively for the Mac. https://directmailmac.com/MOC GPT3 13:38 - 15:24 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! John's Keyboard Tester, Chris Carbon Dioxide Tester Weav Run Icelandic Phone Screaming Trust Insights LinkedIn Profile Tune Up Webinar Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: A Special Interview with Kelly Gillease! Direct Link to File Brought to you by our sponsors: Azlo and NetSuite Kelly on LinkedIn and Twitter What is NerdWallet? From Economics to Performance Marketing Going from a team of 20 to 45 5:46 Azlo is a FREE business checking account with invoicing, bill pay, money transfers, NO minimum balance, and NO fees. Sign up now at Azlo.com/MOC How does sales fit in? Product Marketing? What key stats do you watch? Return on ad spend versus brand recall Multi-touch attribution 13:25 Smart companies run on NetSuite by Oracle - the WORLD'S NUMBER ONE cloud business system. With NetSuite, you'll have visibility and control over your financials, HR, inventory, ecommerce, and more - everything you need - all in one place. Get your free guide - Seven Actions Businesses Need to Take Now In house analytics and marketing technology Adjusting to Covid-19 in Q2 - rising to the challenge OTT going crazy during shutdown Hamilton! Looking back on 2008 and 2001 Why you have to do both performance and brand marketing Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Facebook Boycott, Haptic Devices, ABM, and more! Direct Link to File Brought to you by our sponsors: Direct Mail and Azlo Fireworks Injuries and Korean Spicy Pickles FB Ad Protest and independent audit results India bans TikTok and WeChat. US ban? 7:50 Create and send great looking email newsletters with Direct Mail, an easy-to-use email marketing app designed exclusively for the Mac. https://directmailmac.com/MOC NY Times pulls out of Apple News Tweak for structured data for video in Google Search Console Demandbase acquisition of Engagio The future of ABM Amazon Echo Loop, Drop ADV Gamer, Woojer, Biodegradable Aerosoft Pellets, Etymotic Earphone deal on Amazon 20:14 Azlo is a FREE business checking account with invoicing, bill pay, money transfers, NO minimum balance, and NO fees. Sign up now at Azlo.com/MOC Monetize your "audience" - try affiliate programs Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn About Doing Business in Asia with Steve McGinnes Direct Link to File Brought to you by our sponsors: Azlo and Trust Insights Trillions of dollars of mistakes have gone into this book! How a 3 day trip turned into 15 years Putting people first Performance is variable but character is timeless Change your view from quarterly to human history 11:07 - 12:58 Azlo is a FREE business checking account with invoicing, bill pay, money transfers, NO minimum balance, and NO fees. Sign up now at Azlo.com/MOC Russia is a lot more like Asia than it's like Europe or the United States? The impact of Covid on Singapore When the benign dictatorship gets better results 25:03 Check out the Trust Insights Google Analytics and Google Tag Manager 11 Point Checkup! For just $500 get your report to see what needs to be done so that Google Analytics can start working for you! Why nepotism is a better bet when you take a long term view Watching the Marlboro Man fail in China Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: We're on Summer Break but Christopher Lochhead offered to share his interview with Rick Bennett! Direct Link to File Brought to you by our sponsors: WordStream and Klaviyo Marketing that causes emergency board meetings and CEO firings at my competitors He tests 20 ideas a day on Facebook "What I do is not politically correct, it's tough to find CEOs who have the guts to do what I do…. Ads that attack like speed crazed wolverines" Ellison's Law: You're not allowed to say anything that one of your competitors could say. Demoralize the generals, inspire your investors, employees are motivated, customers know they have a winner, your sales force is confident God Hates Cowards Learning the most from your losses is not entirely true Turn 60% More Leads into customers while spending 10% less – MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here! "Marketing is too important to be left to the marketing department" Where startups go to die 42:24 "None of that exists, not a fuckin' none of it" Email marketing is one of Klaviyo's core offerings – when you leverage personalization driven by a 360-degree view of the customer, they're more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee Chateau de Neuf Super Ding Dong Marc Benioff is Larry with a conscience 11 Point Google Analytics Checklist - Get Checked! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Crisis Comms, Search Console, Portrait TVs, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Klaviyo The Story John Refuses to Talk About Why Crisis Comms Has to Be Hands On Boston Dynamics Robot for $74.5k Why Search Console and GA don't match 7:40 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! GA not using bounce rate for rankings Pairwise comparison of documents for ranking purposes Limit Social Posts to once a day on LinkedIn? Video games shine in economic downturn 16:21 Email marketing is one of Klaviyo's core offerings – when you leverage personalization driven by a 360-degree view of the customer, they're more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee Samsung Sero TV 43in rotating TV that syncs to your phone $300 keyboard for your iPad? iPhone 12 How to pitch MoC, why to sponsor MoC Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about NY Times Best Selling Author Jonah Berger's New Book The Catalyst! Direct Link to File Brought to you by our sponsors:LinkedIn and Klaviyo The 5 Techniques to change someone's mind Not Pushing, but removing the obstacles to change Reactance and the freedom of choice Changing it up with the case studies The power of the menu 9:41 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Reducing the distance Confirmation bias Asking for less 17:22 Email marketing is one of Klaviyo's core offerings – when you leverage personalization driven by a 360-degree view of the customer, they're more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee Eliminating risk is not the same thing as eliminating uncertainty Overcoming switching costs The cost benefit timing gap Going through times of tremendous stress are actually change opportunities Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Social Network Fact Checking, Marketing Myths, AuxParty and more! Direct Link to File Brought to you by our sponsors: WordStream and Klaviyo Google Discovery Ads YouTube paid accounts and Storefronts for Facebook Fact Checking on Twitter and YouTube Link in Bio for Instagram - WhereCanIGetTheSlides.com 7:56 Turn 60% More Leads into customers while spending 10% less – MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here! Dispelling marketing urban myths like duplicate content Math for Marketers 14:18 Email marketing is one of Klaviyo's core offerings – when you leverage personalization driven by a 360-degree view of the customer, they're more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee Rise of the hybrid event! - Dmexco - Ad Tech's Biggest Event, coming in Germany Marketing Jobs not slowing down Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Starter version of the game Pandemic Could AuxParty be the Turntable.fm return? Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Social Fresh X, TikTok, Patron, and more! Direct Link to File Brought to you by our sponsors: WordStream and Shippo Social Fresh X June 3rd-5th! Using Hopin The challenge of shifting gears to virtual 6:01 Turn 60% More Leads into customers while spending 10% less – MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here! Maintaining creativity and motivation Rand Fishkin, Hint Water Guy Kawasaki and The Art of Perserverance Patron Virtual Cocktails 14:33-15:55 Get a SHIPPING CONSULTATION and Shippo PRO PLAN SIX MONTH TRIAL – for FREE! A $700 value! Visit GoShippo.com/Coffee! Tick Tok - 350 Million added in Q1 Hybrid Events What's on the gear list? AirPods and ZMURL Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about the Getty Images and iStock Brands, the Transition to Matrix, Classic Jazz, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Klaviyo The Getty Images and iStock Brands - Visual Content Providers Mark Case Scenes of London on LinkedIn Starting at Time Incorporated, to The Daily on iPad, to Kindle Newsstand 13:06 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! How marketing has changed in the past 12 years - Switching from single responsibility to matrix 22:46 Email marketing is one of Klaviyo's core offerings – when you leverage personalization driven by a 360-degree view of the customer, they're more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee Data Science to accelerate the business Customer triangulation Classic Jazz with Buddy Rich and Miles Davis, 1775: A Good Year for a Revolution Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Neurosymbolic AI, Virtual Kitchens, Room Rater, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and WordStream IBM Think 2020 - Quantum Computing, Neurosymbolic AI, and not as Awkweird! 7:33 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Amazon Pandemic Response Trust Insights Report on Social Media Trends Sprint is now T-Mobile Twitter says work from home permanently Chris Video on Lighting and Cameras for Virtual Meetings Room Rater on Twitter Google Core Update 19:00 Turn 60% More Leads into customers while spending 10% less - MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here! Virtual Kitchens and Pasquale's Pizza Email List Decay Apple Over Ear Headphones and AirPods X - End of Beats? Hamilton on Disney+ (over a year early) Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Context Marketing, The Customer Journey, The Infinite Media Era and more! Direct Link to File Brought to you by our sponsors: WordStream and Shippo He's the author of The Context Marketing Revolution His role at Salesforce.com What does it take to break through the noise? Effective marketers are 96X better at delivering results Media environments dictate human behavior and decisions making more than anything else Dawn of the infinite media era 6:43 Turn 60% More Leads into customers while spending 10% less - MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here! Mapping out the customer experience Mercedes Benz vs. Tesla How the CXO or CGO is part of the marketing transformation Focusing on the emotional aspects of the customer journey 15:12 Get a SHIPPING CONSULTATION and Shippo PRO PLAN SIX MONTH TRIAL - for FREE! A $700 value! Visit GoShippo.com/Coffee! Using triggers on the customer journey Controlling the onboarding process Segments and Personas - Milennial vs. Baby Boomers, B2B vs B2C The culture itself has changed - it's not about demographics, it's global. Expectations have changed across the board. Journey lentgh is the measure of risk, nothing else The arguement against ROI Join the Analytics for Marketers Slack Group! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Twitter Analytics, Zoom Everything, Homegrown Music Videos, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Klaviyo Studio.Twitter.com Talking with Jay Baer on In-Ear Insights - reset all your thinking as of March 8th What verticals have been hit hardest 6:52 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! YAIA Videos on LinkedIn Virtual Event Explosion Google Meet Grid View Zoom Dominates 13:54 Email marketing is one of Klaviyo's core offerings - when you leverage personalization driven by a 360-degree view of the customer, they're more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee Evanesence Quarentine Video Shoot BadSeed Tech Virtual Upfronts? Join the Analytics for Marketers Slack Group! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Unscaling, Category Design, Unhealthcare and more! Direct Link to File Brought to you by our sponsors: WordStream and LinkedIn Where did Category Design and the book Play Bigger come from? The book led to the creation of Category Design Advisors Unscaled - how world changing technologies are taking apart scaled up industries. Can the existing system adapt or does it have to be disrupted? Health Assurance - doing the work before people are sick 6:09 Turn 60% More Leads into customers while spending 10% less - MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here! What if we had all the IoT health data? The economics of it all 13:28 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! The rise of telehealth Shift to online education The History of IBM Echoes of the 1890-1910 Era Past Category Design Interviews: Play Bigger, Niche Down Join the Analytics for Marketers Slack Group! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about Ad Campaign Management, Lockdown Activity, Smart Bidding, and more! Direct Link to File Brought to you by our sponsor: TrustInsights Mark is the Director of Strategic Partnerships and Former Sr. Data Scientist at WordStream When do you reach a point where you need to add a tool to manage your ad campaigns? The seven tasks you need to focus on every week What level of spend triggers the need for a tool? 7:46 Join the Trust Insights Analytics for Marketers Slack Group! Smart bidding vs. Manual bidding WordStream Covid-19 Resource Page Impact of the pandemic 25% searches are "never before" Services are back in style The fallacy of sitcom apartments Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: A special encore with Simon Sinek! Direct Link to File Brought to you by our sponsor: LinkedIn Lessons on Leadership from Simon Sinek based on his book Leaders Eat Last Speaking at TED It's not the people, it's the environment Dealing with layoffs Be the leaders you want to see The brain chemistry behind it Turn the Ship Around by Capt. David Marquet 17:21 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Money vs. Time The problem with social media Making stuff for the person consuming it - you don't need to force people Looping it back to great marketing Join the Analytics for Marketers Slack Group! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about the Payroll Protection Plan, Working from Home, 19 Pounds, and more! Direct Link to File Brought to you by our sponsor: LinkedIn John donates to Snopes The fed buying securities? For small businesses and freelancers check out the Payroll Protection Plan Google Ads Grant as credit to accounts in good standing Adobe Small Business Relief 6:14 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! PESO Model Certification All I wanna do is Zooma Zoom Zoom Zoom Work from Home Tips Raise that camera! Get a Logitech HD Camera, use 3 reams of paper as a monitor stand, and get some light Eating too well from staying at home, 100 push up challenge CAC is the new rent The public has caught on to fake reviews Join the Analytics for Marketers Slack Group! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee: Learn about the state of Media Monitoring Sofware, AI, Fake News and more! Direct Link to File Brought to you by our sponsors: ahrefs and LinkedIn The 2020 Media Monitoring Buyers Guide What made you write the report? What are the key features of Media Monitoring Software? The transition from clippings to business intelligence with internal and external data sources Quality of the data inputs 8:39 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Protecting the brand when the generated content is beyond the human ability to consume it all Reccomendation Engines vs. Natural Language Processing (NLP) Tracking message penetration AI vs. Fake News 17:30 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do! Case study - tracking climate change opinions by country The secret to rapidly training your model The legal fight to stop TV scanning Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.