Podcasting and The Serial Multiplier
Marketing Over Coffee · John Wall and Christopher Penn
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Show Notes
In this Marketing Over Coffee: Catching up with Tom Webster on the state of Podcasting!
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VP strategy and marketing at Edison Research, publisher of The Infinite Dial
The State of Podcasting
The problem of podcast discovery, and the power of social
Brand advertising vs. direct response
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What's the upper limit of the podcast market?
The Serial Multiplier
Learn more about Tom at: BrandSavant, The Marketing Companion and he's the Producer of the Award Winning Friday Five
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review)
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.