Rick Bennett and Christopher Lochhead
Marketing Over Coffee · John Wall and Christopher Penn
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Show Notes
In this Marketing Over Coffee: We're on Summer Break but Christopher Lochhead offered to share his interview with Rick Bennett!
Brought to you by our sponsors: WordStream and Klaviyo
Marketing that causes emergency board meetings and CEO firings at my competitors
He tests 20 ideas a day on Facebook
"What I do is not politically correct, it's tough to find CEOs who have the guts to do what I do…. Ads that attack like speed crazed wolverines"
Ellison's Law: You're not allowed to say anything that one of your competitors could say.
Demoralize the generals, inspire your investors, employees are motivated, customers know they have a winner, your sales force is confident
God Hates Cowards
Learning the most from your losses is not entirely true
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"Marketing is too important to be left to the marketing department"
Where startups go to die
42:24 "None of that exists, not a fuckin' none of it"
Email marketing is one of Klaviyo's core offerings – when you leverage personalization driven by a 360-degree view of the customer, they're more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee
Chateau de Neuf Super Ding Dong
Marc Benioff is Larry with a conscience
11 Point Google Analytics Checklist - Get Checked!
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Our theme song is Mellow G by Fonkmasters.