Mark Irvine on the State of Marketing
Marketing Over Coffee · John Wall and Christopher Penn
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Show Notes
In this Marketing Over Coffee: Learn about Ad Campaign Management, Lockdown Activity, Smart Bidding, and more!
Brought to you by our sponsor: TrustInsights
Mark is the Director of Strategic Partnerships and Former Sr. Data Scientist at WordStream
When do you reach a point where you need to add a tool to manage your ad campaigns?
The seven tasks you need to focus on every week
What level of spend triggers the need for a tool?
7:46 Join the Trust Insights Analytics for Marketers Slack Group!
Smart bidding vs. Manual bidding
WordStream Covid-19 Resource Page
Impact of the pandemic
25% searches are "never before"
Services are back in style
The fallacy of sitcom apartments
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Our theme song is Mellow G by Fonkmasters.