Gini Dietrich talks PESO and Spin Sucks
Marketing Over Coffee · John Wall and Christopher Penn
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Show Notes
In this Marketing Over Coffee: Learn about PESO, marketing analytics, content scanning and more!
Brought to you by our sponsors: ahrefs and Express VPN
Where Spin Sucks started and why didn't they ever give up on it?
The PESO Model
6:19 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!
Chris' YAIA from this week on running data analysis against data exported from ahrefs
Starting with Owned
On to Social Curation Next
Using a Machine Learning Content Scanner
What's the latest in paid?
Where does "old" PR fit into the new model?
Rolling out PESO at Syracuse
The two magic points of PESO
15:59 - 17:37 ExpressVPN Get 3 months free when you sign up at ExpressVPN.com/MOC
Where do you start with metrics?
Join us at madconNYC!! $5k package includes an hour with Chris
$500 half day (first 3 MoC fans can use code moc for half off!!)
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