Using Behavioral Science in Marketing
Marketing Over Coffee · John Wall and Christopher Penn
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Show Notes
In this Marketing Over Coffee: In this episode Nancy Harhut talks about driving customer action and loyalty by prompting instinctive responses
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Get Nancy's book Using Behavioral Science in Marketing here
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Using Autonomy Bias to generate over 400% lift
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Choice Architecture
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Time Framing (past interview with Tamsen Webster)
Temporal Landmarks
Saturating Food Pictures
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