The 4 Question Go To Market Framework
Marketing Over Coffee · John Wall and Christopher Penn
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this Marketing Over Coffee: In this episode Sangram Vajre talks about his new book Move
Brought to you by our sponsors: BlueShift and Better Help
Move: The Four Question Go To Market Framework
Go To Market - The most used and abused term in business
The 5 Areas where Companies Fail in Go To Market
8:55 - 9:53 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
TheMoveBook.com download the free assessment
Problem/Market Fit, Product/Market Fit, Platform/Market Fit
Don't let the bad customers make you miss the train
15:31 - 16:39 Better Help: Start living a happier life today. As a listener, you'll get 10% off your first month by visiting our sponsor at Better Help. Join over 1 million people who have taken charge of their mental health.
Going through the Five Valleys of Death
Growing through Mergers and Acquisition
DM Sangram to get a signed copy!
The killer ability is getting your customers to be able to DO something
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Sign up for the Marketing Over Coffee Newsletter to get early access!
Get episodes early, get the back catalog - get the app for iOS! Or for Android
Our theme song is Mellow G by Fonkmasters.