Talking Marketing Operational Excellence with Peter Mahoney
Marketing Over Coffee · John Wall and Christopher Penn
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Show Notes
In this Marketing Over Coffee: In this episode the Founder and CEO of Plannuh
Brought to you by our sponsors: BlueShift and LinkedIn
Peter's book: The Next CMO
Tieing Finance, Budget and CRM together for results
Starting at Nuance
Stealing the big idea from Mint for Marketing Operations
Building first version then taking VC - Glasswing and Gradient Ventures
7:34 - 8:37 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
Starting with the book
16:02 The Most Successful Marketers...
Budget owners vs. Spenders
Visibility, Agility, and Improving ROI
17:34 - 18:52 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Making the switch to more strategic
Virtual has gone through a step change
Slack, Hubspot, Zoom, and Google Suite, the new standard virtual stack.
You can find Peter on LinkedIn
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