Adding Music to Marketing with Sam Parvin
Marketing Over Coffee · John Wall and Christopher Penn
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Show Notes
Brought to you by our sponsors: BlueShift and Terminus
Starting at Doppler Studios
Global Music Consultant at Coca-Cola
Why a Brand is Better than a Record Label
Corona, GMC, Maker's Mark
Define your brand's point of view
6:46 - 7:47 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Smart Guide Omnichannel Campaigns to MoC Listeners for free at blueshift.com/moc
Document what music means to your brand
Having music in every creative brief
Clear responsibility on music
13:26 - 14:05 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
License big known songs or do orginial compositions?
Flexibility in working with composers on agreement types
2x Cannes Winning Save the Children Survivor campaign
Find her at SamParvin.com or on LinkedIn
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Our theme song is Mellow G by Fonkmasters.