Real World Marketing with Jeanne Hopkins
Marketing Over Coffee · John Wall and Christopher Penn
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Show Notes
In this Marketing Over Coffee: Jeanne Hopkins, CRO of OneScreen.ai joins us to talk about modernising outdoor advertising
Brought to you by our sponsors: Terminus and LinkedIn
Her biggest lesson from writing the book
QR Codes are finally here
Digital ad pricing doubling and tripling through 2021
100+ Forms of out of home advertising
7:15 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
From working with Volpe to SmartBear, to Ipswitch, to Lola until the pandemic hit
How to get in front of Hockey Parents
The power of Airport Ads
18:39 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
The cultural shifts as you go from 10 to 60 to 300 employees
Talking customer results from Reprise.com
Working around dwell time
Pitfalls to avoid with your creative
Making marketing more creatively rewarding
The Analytics for Marketers Slack group!
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Our theme song is Mellow G by Fonkmasters.