Insights, Marketing & Data: Secrets of Success from Industry Leaders
64 episodes — Page 2 of 2
S1 Ep 14INTERPRET - Grant Johnson (CEO). Have video games already established the metaverse? The research process for games; evolution of free-to-play and subscription models; co-creating persistent worlds with your audience.
Send us Fan MailThe start of several episodes for all those who want to understand the video games space better.....the largest, fastest growing and most pervasive form of entertainment of recent times (and the future). Grant Johnson, CEO of Interpret, explains how the research process needs to stay flexible and nimble to understand gamers' needs. This episode is brought to you by Vault AI. Check them out at info.vault-ai.com to understand how ML can unlock the power of your content. In this episode we cover:Grant's love of a good back-packHow the research process for video games worksFree-to-play and subscription business modelsCreating balance around game time for kidsDifferences in researching games and other sectorsLessons for the metaverseInternational variationsAdvice for those commissioning researchBook recommendations:THE ROAD - Cormac McCarthyBLOOD MERIDIAN - Cormac McCarthyAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]
S1 Ep 13FORMULA E - Matt Roberts (Business Intelligence Director). Why is Formula E winning with younger and female audiences? Encouraging sustainable sport; how to succeed in the world of sports research; and how to make a good impression in the workplace.
Send us Fan MailIf you want to understand the world of sports research, then listen on.....to the highly experienced and engaging Matt Roberts of Formula-E, explaining how they're shaking up the world of motor sports and what he's learnt from working at companies like Formula 1, Sky, BT Sport, Eurosport and ESPN. This episode is brought to you by Vault AI. Check them out at info.vault-ai.com to understand how ML can unlock the power of your content. In this episode we cover:Matt's power-running careerHow Formula-E works and is continuing to innovateBreaking into new marketsThe importance of sustainability in sportUse of new methodologies Advice to succeed in the sports sectorWhat makes a good agencyAdvice for younger practitionersBook recommendation:Peter James detective novelsAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]
S1 Ep 12SI PARTNERS - Tristan Rice (Partner). How much is your company worth? How the M&A process works; what's hot & what's not for acquirers; how to prepare your business for investment or sale.
Send us Fan MailIf you're in a senior role in an agency - or just want a general understanding of how M&A works - this is the episode for you. Every year, SI Partners bring multiple deals to fruition working with the likes of CVC, Publicis, LivingBridge, KKR and a host of others. This episode is brought to you by Syno International https://www.synoint.com/ For more information and discounts on initial projects contact Jokke Nurminen at [email protected] In this episode we cover:The secret behind Tristan's cherubic good looksFounding, building & selling Red Media/ working with fashion brandsHow the M&A process worksDifferences between what strategic buyers & PE are looking forWhat's hot/ what's notHow to effectively integrate technology into your propositionHow to prepare your agency for investment or saleHow web3 may play out from an M&A perspectiveTristan's book recommendationSATURDAY: Ian McEwanAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]
S1 Ep 11CINT - Heather Hughes (VP, Connected Data, Global). Are your ads really working? Connecting the data dots; ensuring consumer privacy; navigating cultural differences for global solutions.
Send us Fan MailWonderful to talk to Heather Hughes, VP Connected Data (Global) at CINT, talking through the solutions, challenges and likely future progression of ad-effectiveness research. This episode is brought to you by Syno International https://www.synoint.com/ For discounts on initial projects contact Jokke Nurminen at [email protected] In this episode we cover:Heather's pathwayWorking & setting up businesses in ChinaPulling data strands together for holistic perspectiveBuilding lookalike audiences & feeding DMPsGetting consumer consent & encouraging transparency in usageDealing with cookie deprecationEncouraging women into ad-tech & research-techTips for those coming into the industryHeather's books/ media recommendations: THE ART OF INTELLIGENCE: LESSONS FROM A LIFE IN THE CIA'S CLANDESTINE SERVICE. Henry Crumpton.THE GREAT BRITISH BAKE OFF. All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]
S1 Ep 10KANTAR MILLWARD BROWN/ RIVAL GROUP - Eileen Campbell (ex Global CEO/ Board Chair). Managing a $1bn+ research business; the future of movies & the workplace; encouraging women into the C-suite.
Send us Fan MailA pleasure to have on Eileen Campbell, former Global CEO of Kantar Millward Brown, CMO at IMAX, Board Director at PureSpectrum and Board Chair at Rival Group. This episode is brought to you by Syno International https://www.synoint.com/ For discounts on initial projects contact Jokke Nurminen at [email protected] In this episode we cover:Building Millward Brown into a global powerhouseIntegrating different culturesThe importance (and dangers) of databasesThe future of moviesEncouraging women into the C-suiteHow to manage promotionsTips to be an effective CEORival Group and conversational research techniquesThe danger of interview questions and more... Eileen's books recommendations: JULY'S PEOPLE: NADINE GORDIMERGREAT CIRCLE: MAGGIE SHIPSTEADKLARA & THE SUN: KAZUO ISHIGUROAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]
S1 Ep 9HORIZON - Daniel Putsche (Founder/CEO). How to fund-raise for an early stage res-tech business; are you a VC proposition or not?; inputting digital behavioral data into the insights process.
Send us Fan MailDaniel talks through the process and key factors raising money for a start-up in research-tech, what VCs are looking for, his advice for other founders, Horizon and the market opportunity they're aiming to address. This episode is brought to you by Syno International https://www.synoint.com/ Interested in introductory offers/ projects? Contact Jokke Nurminen at [email protected] In this episode we cover:Why Daniel didn't go to university in the first placeFirst steps as a founderHorizon & introducing digital behavioral data into researchPitching for fundingWhat VCs are looking forManaging the ups, downs and priority over-loadEntering the German marketAnd Daniel's book recommendationTHE RIGHT IT: WHY SO MANY IDEAS FAIL AND HOW TO MAKE SURE YOURS SUCCEEDS: ALBERTO SAVOIAAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]
S1 Ep 8BEHAVIORALLY/ INSIGHTS 250 - Crispin Beale (Global President/ CEO). How can businesses maximize profitability and still do great work? Starting with the numbers; using ML/ AI effectively; treating consumers with respect.
Send us Fan MailCrispin gives fascinating insight and learnings from across his career, including Behaviorally, Chime Group, mTab, ESOMAR, Insights250 and the MRS with a focus on creating sustainable profitability and excellence in analysis. This episode is brought to you by Syno International https://www.synoint.com/ For discounts on initial projects contact Jokke Nurminen at [email protected] In this episode we cover:Crispin's environmental focus Structuring for cash flow management & profitabilityThe importance of intellectual rigourHow Behaviorally uses AI to best effectThe evolution of mTabCrispin's work across trade bodies Why young people should come into the industryGetting surveys wrong (and right)Quickfire roundAnd Crispin's book recommendation:THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE: STEPHEN R. COVEYAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]
S1 Ep 7PARAMOUNT GLOBAL - Christian Kurz (SVP, Streaming Research/ Insights). How does streaming really work? Understanding business models; marketing challenges & opportunities; how to make inroads in the industry.
Send us Fan MailChristian talks through how streaming business models work, how research and insights informs the process, his path into the industry and advice for agencies. Brought to you by Syno International https://www.synoint.com/ For discounts on initial projects contact Jokke Nurminen at [email protected] In this episode we cover:Christian's difficulties with English How consumer insights inform streaming strategy at Paramount GlobalDifferences between TV and streaming KPIsDistribution business modelsSupporting ad salesRecent innovationsAdvice for young people coming into the industryAdvice for agenciesQuickfire roundAnd Christian's media recommendationEMILY MAITLIS: McTAGGART LECTUREhttps://www.youtube.com/watch?v=ue3ouzsqpzEAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]
S1 Ep 6KELTON/ MATERIAL - Gareth Schweitzer (Co-Founder/ President). Why are most researchers so bad at storytelling? Learning from journalism; founding Kelton; how to build lasting client and agency relationships.
Send us Fan MailGareth Schweitzer (ex-President/ Founder @ Kelton, Vice Chair @Material) gives great insight from his background as a White House correspondent around crafting compelling stories, founding a highly respected agency in Kelton, deciding how and when to integrate into a bigger group, and so much more....Brought to you by Horizon https://www.gethorizon.net/ In this episode we cover:Gareth falling off stuffFrom the White House beat to consumer insightsShaking up storytelling Learning from journalismFrom starting an agency to saleTips to build client relationships and salesEffectively integrating agenciesWhat comes next? Predictions.....Ands some great book recommendations...TOWNIE : ANDRE DUBUS IIITHE OTHER WES MOORE, ONE NAME, TWO FATES: WES MOOREAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]
S1 Ep 5SCALEHOUSE/ESOMAR - Kristin Luck (Founder/ President). How can firms achieve both equity and diversity? Founding and selling research businesses; advice for scale ups and turnarounds.
Send us Fan MailAn in-depth interview with Kristin Luck on her pioneering path through the insights, data and marketing services world. Including a focus on representation for women, starting and scaling businesses, when it's time to move on & what investors are looking for in the current environment. Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/ In this episode we cover:How Kristin gets over her fear of flying!The role of WIR(e) - promoting representation for women in the industryHer entrepreneurial journey & focus on always learning something newWhen it's time to move on....Building a software businessAdvice for enterprise salesOptimising value in the current environmentAnds some great book recommendations...ATOMIC HABITS: AN EASY AND PROVEN WAY TO BUILD GOOD HABITS AND BREAK BAD ONES by James ClearGROWTH IQ: GET SMARTER ABOUT THE CHOICES THAT WILL MAKE OR BREAK YOUR BUSINESS by Tiffani BovaAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]
S1 Ep 4THE LEGO GROUP - Elliott Linger (Global Head, Portfolio & Audience Development). What are the best ways to understand family audiences? Researching toys, video games & movies; advice for agencies; looking forward to the metaverse.
Send us Fan MailWhat are the best means to understand family audiences? Differences between toys, video games and movies; looking forward to the metaverse; tips for agencies and young researchers.Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/ In this episode we cover:Elliott's commitment to Eurovision!His role at The Lego GroupResearching family audiencesDifferences between countriesCommonalities & differences between research in toys, video games & moviesHow the metaverse may come into playAdvice for young researchersHow agencies should pitchWhat the industry can do to encourage diversity & representationAs well as book recommendations1984 by George OrwellKLARA AND THE SUN by Kazuo IshiguroAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]
S1 Ep 3PURESPECTRUM - Michael McCrary (Founder & CEO). The entrepreneurial journey to build a $50m+ business in 5 years, trends and differentiation in panels, the battle to maintain data quality.
Send us Fan MailThe evolution of the sampling/ panels business and Michael's entrepreneurial journeyBrought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/ In this episode we cover:How Michael has one well-behaved dogPathway through the industryThe evolution of panels and panel economicsRaising moneyAdvice for early stage businessesBalance between growth rate and ebitdaProduct development & sales approachThe relentless pursuit of data qualityWorking from home vs the officeAs well as Michael's book recommendation: NO RULES RULES: NETFLIX & THE CULTURE OF RE-INVENTION by Reed Hastings and Erin MeyerAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]
S1 Ep 2FOCUS FEATURES - David Gilison (SVP, Research & Strategy). The research process for movies, the truth about test screenings, opportunities for future data strands.
Send us Fan MailUnderstanding the research process bringing great movies to new audiences.Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/ In this episode we cover:David's secret life at college (he may have to kill you)Pathway into the industry & current roleHow the greenlight process worksUse of test screenings and working with film-makersCreative strategy & testingTracking & in-flight marketing optimizationTheatrical release, PVOD & StreamingAs well as David’s forthcoming film recommendations, check them out (in cinemas first!):TAR https://www.imdb.com/title/tt14444726/HONK FOR JESUS, SAVE YOUR SOULhttps://www.imdb.com/title/tt12655436/?ref_=nv_sr_srsg_0ARMAGEDDON TIMEhttps://www.imdb.com/title/tt10343028/?ref_=nv_sr_srsg_0SPOILER ALERT: THE HERO DIEShttps://www.imdb.com/title/tt7775720/?ref_=nv_sr_srsg_0All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]
S1 Ep 1ADIDAS - Annie Melnic (Head of Consumer Insights, Outdoor Sports). How can sports encourage sustainability? Where consumer insights helps; cultural differences in marketing; tips for agencies to stand out and mistakes to avoid.
Send us Fan MailDigging into the pioneering research into outdoor sports at Adidas, with Annie Melnic, Head of Consumer Insights. Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/In this episode we cover:How to say Adidas properly! Clue: you get a choiceRelative benefits of dashboard and SaaS What makes agencies stand outMistakes agencies should avoidAdidas's product development lifecycle and use of multiple data streamsEncouraging sustainability & environmental responsibilityLearnings from Annie's career and tips for the futureAs well as Annie’s book recommendations, check them out:The Right It by Albert Savoia, former Director of Engineering and Innovation Agitator at GooglePositive Intelligence by Shirzad Chamine, Chairman of CTI, the largest coach-training organisation in the worldThe Chimp Paradox by Professor Steve Peters, renowned clinical psychiatrist from the world of elite business and sportAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]