KELTON/ MATERIAL - Gareth Schweitzer (Co-Founder/ President). Why are most researchers so bad at storytelling? Learning from journalism; founding Kelton; how to build lasting client and agency relationships.
Insights, Marketing & Data: Secrets of Success from Industry Leaders · Henry Piney/ Gareth Schweitzer
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Show Notes
Gareth Schweitzer (ex-President/ Founder @ Kelton, Vice Chair @Material) gives great insight from his background as a White House correspondent around crafting compelling stories, founding a highly respected agency in Kelton, deciding how and when to integrate into a bigger group, and so much more....
Brought to you by Horizon https://www.gethorizon.net/
In this episode we cover:
- Gareth falling off stuff
- From the White House beat to consumer insights
- Shaking up storytelling
- Learning from journalism
- From starting an agency to sale
- Tips to build client relationships and sales
- Effectively integrating agencies
- What comes next? Predictions.....
Ands some great book recommendations...
TOWNIE : ANDRE DUBUS III
THE OTHER WES MOORE, ONE NAME, TWO FATES: WES MOORE
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