Season 1 · Episode 3
PURESPECTRUM - Michael McCrary (Founder & CEO). The entrepreneurial journey to build a $50m+ business in 5 years, trends and differentiation in panels, the battle to maintain data quality.
Insights, Marketing & Data: Secrets of Success from Industry Leaders · Henry Piney
August 30, 202242m 58s
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Show Notes
The evolution of the sampling/ panels business and Michael's entrepreneurial journey
Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/
In this episode we cover:
- How Michael has one well-behaved dog
- Pathway through the industry
- The evolution of panels and panel economics
- Raising money
- Advice for early stage businesses
- Balance between growth rate and ebitda
- Product development & sales approach
- The relentless pursuit of data quality
- Working from home vs the office
As well as Michael's book recommendation:
NO RULES RULES: NETFLIX & THE CULTURE OF RE-INVENTION by Reed Hastings and Erin Meyer
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to [email protected]
Topics
researchmarketingentrepreneursinsightproduct developmentsalespanels