PARAMOUNT GLOBAL - Christian Kurz (SVP, Streaming Research/ Insights). How does streaming really work? Understanding business models; marketing challenges & opportunities; how to make inroads in the industry.
Insights, Marketing & Data: Secrets of Success from Industry Leaders · Henry Piney/ Christian Kurz
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Show Notes
Christian talks through how streaming business models work, how research and insights informs the process, his path into the industry and advice for agencies.
Brought to you by Syno International https://www.synoint.com/ For discounts on initial projects contact Jokke Nurminen at [email protected]
In this episode we cover:
- Christian's difficulties with English
- How consumer insights inform streaming strategy at Paramount Global
- Differences between TV and streaming KPIs
- Distribution business models
- Supporting ad sales
- Recent innovations
- Advice for young people coming into the industry
- Advice for agencies
- Quickfire round
And Christian's media recommendation
EMILY MAITLIS: McTAGGART LECTURE
https://www.youtube.com/watch?v=ue3ouzsqpzE
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to [email protected]