SCALEHOUSE/ESOMAR - Kristin Luck (Founder/ President). How can firms achieve both equity and diversity? Founding and selling research businesses; advice for scale ups and turnarounds.
Insights, Marketing & Data: Secrets of Success from Industry Leaders · Henry Piney/ Kristin Luck
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Show Notes
An in-depth interview with Kristin Luck on her pioneering path through the insights, data and marketing services world. Including a focus on representation for women, starting and scaling businesses, when it's time to move on & what investors are looking for in the current environment.
Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/
In this episode we cover:
- How Kristin gets over her fear of flying!
- The role of WIR(e) - promoting representation for women in the industry
- Her entrepreneurial journey & focus on always learning something new
- When it's time to move on....
- Building a software business
- Advice for enterprise sales
- Optimising value in the current environment
Ands some great book recommendations...
ATOMIC HABITS: AN EASY AND PROVEN WAY TO BUILD GOOD HABITS AND BREAK BAD ONES by James Clear
GROWTH IQ: GET SMARTER ABOUT THE CHOICES THAT WILL MAKE OR BREAK YOUR BUSINESS by Tiffani Bova
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to [email protected]