CINT - Heather Hughes (VP, Connected Data, Global). Are your ads really working? Connecting the data dots; ensuring consumer privacy; navigating cultural differences for global solutions.
Insights, Marketing & Data: Secrets of Success from Industry Leaders
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Show Notes
Wonderful to talk to Heather Hughes, VP Connected Data (Global) at CINT, talking through the solutions, challenges and likely future progression of ad-effectiveness research.
This episode is brought to you by Syno International https://www.synoint.com/ For discounts on initial projects contact Jokke Nurminen at [email protected]
In this episode we cover:
- Heather's pathway
- Working & setting up businesses in China
- Pulling data strands together for holistic perspective
- Building lookalike audiences & feeding DMPs
- Getting consumer consent & encouraging transparency in usage
- Dealing with cookie deprecation
- Encouraging women into ad-tech & research-tech
- Tips for those coming into the industry
Heather's books/ media recommendations:
THE ART OF INTELLIGENCE: LESSONS FROM A LIFE IN THE CIA'S CLANDESTINE SERVICE. Henry Crumpton.
THE GREAT BRITISH BAKE OFF.
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