BEHAVIORALLY/ INSIGHTS 250 - Crispin Beale (Global President/ CEO). How can businesses maximize profitability and still do great work? Starting with the numbers; using ML/ AI effectively; treating consumers with respect.
Insights, Marketing & Data: Secrets of Success from Industry Leaders · Henry Piney/ Crispin Beale
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Show Notes
Crispin gives fascinating insight and learnings from across his career, including Behaviorally, Chime Group, mTab, ESOMAR, Insights250 and the MRS with a focus on creating sustainable profitability and excellence in analysis.
This episode is brought to you by Syno International https://www.synoint.com/ For discounts on initial projects contact Jokke Nurminen at [email protected]
In this episode we cover:
- Crispin's environmental focus
- Structuring for cash flow management & profitability
- The importance of intellectual rigour
- How Behaviorally uses AI to best effect
- The evolution of mTab
- Crispin's work across trade bodies
- Why young people should come into the industry
- Getting surveys wrong (and right)
- Quickfire round
And Crispin's book recommendation:
THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE: STEPHEN R. COVEY
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to [email protected]