FOCUS FEATURES - David Gilison (SVP, Research & Strategy). The research process for movies, the truth about test screenings, opportunities for future data strands.
Insights, Marketing & Data: Secrets of Success from Industry Leaders
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Show Notes
Understanding the research process bringing great movies to new audiences.
Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/
In this episode we cover:
- David's secret life at college (he may have to kill you)
- Pathway into the industry & current role
- How the greenlight process works
- Use of test screenings and working with film-makers
- Creative strategy & testing
- Tracking & in-flight marketing optimization
- Theatrical release, PVOD & Streaming
As well as David’s forthcoming film recommendations, check them out (in cinemas first!):
TAR
https://www.imdb.com/title/tt14444726/
HONK FOR JESUS, SAVE YOUR SOUL
https://www.imdb.com/title/tt12655436/?ref_=nv_sr_srsg_0
ARMAGEDDON TIME
https://www.imdb.com/title/tt10343028/?ref_=nv_sr_srsg_0
SPOILER ALERT: THE HERO DIES
https://www.imdb.com/title/tt7775720/?ref_=nv_sr_srsg_0
All episodes available at https://www.insightplatforms.com/podcasts/
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