Season 1 · Episode 1
ADIDAS - Annie Melnic (Head of Consumer Insights, Outdoor Sports). How can sports encourage sustainability? Where consumer insights helps; cultural differences in marketing; tips for agencies to stand out and mistakes to avoid.
Insights, Marketing & Data: Secrets of Success from Industry Leaders
July 15, 202235m 47s
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Show Notes
Digging into the pioneering research into outdoor sports at Adidas, with Annie Melnic, Head of Consumer Insights.
Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/
In this episode we cover:
- How to say Adidas properly! Clue: you get a choice
- Relative benefits of dashboard and SaaS
- What makes agencies stand out
- Mistakes agencies should avoid
- Adidas's product development lifecycle and use of multiple data streams
- Encouraging sustainability & environmental responsibility
- Learnings from Annie's career and tips for the future
As well as Annie’s book recommendations, check them out:
- The Right It by Albert Savoia, former Director of Engineering and Innovation Agitator at Google
- Positive Intelligence by Shirzad Chamine, Chairman of CTI, the largest coach-training organisation in the world
- The Chimp Paradox by Professor Steve Peters, renowned clinical psychiatrist from the world of elite business and sport
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to [email protected]
Topics
Adidasmarketingresearchinsightproduct developmentenvironmentsustainability