THE LEGO GROUP - Elliott Linger (Global Head, Portfolio & Audience Development). What are the best ways to understand family audiences? Researching toys, video games & movies; advice for agencies; looking forward to the metaverse.
Insights, Marketing & Data: Secrets of Success from Industry Leaders · Henry Piney/ Elliott Linger
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Show Notes
What are the best means to understand family audiences? Differences between toys, video games and movies; looking forward to the metaverse; tips for agencies and young researchers.
Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/
In this episode we cover:
- Elliott's commitment to Eurovision!
- His role at The Lego Group
- Researching family audiences
- Differences between countries
- Commonalities & differences between research in toys, video games & movies
- How the metaverse may come into play
- Advice for young researchers
- How agencies should pitch
- What the industry can do to encourage diversity & representation
As well as book recommendations
1984 by George Orwell
KLARA AND THE SUN by Kazuo Ishiguro
All episodes available at https://www.insightplatforms.com/podcasts/
Suggestions, thoughts etc to [email protected]