KANTAR MILLWARD BROWN/ RIVAL GROUP - Eileen Campbell (ex Global CEO/ Board Chair). Managing a $1bn+ research business; the future of movies & the workplace; encouraging women into the C-suite.
Insights, Marketing & Data: Secrets of Success from Industry Leaders · Henry Piney / Eileen Campbell
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Show Notes
A pleasure to have on Eileen Campbell, former Global CEO of Kantar Millward Brown, CMO at IMAX, Board Director at PureSpectrum and Board Chair at Rival Group.
This episode is brought to you by Syno International https://www.synoint.com/ For discounts on initial projects contact Jokke Nurminen at [email protected]
In this episode we cover:
- Building Millward Brown into a global powerhouse
- Integrating different cultures
- The importance (and dangers) of databases
- The future of movies
- Encouraging women into the C-suite
- How to manage promotions
- Tips to be an effective CEO
- Rival Group and conversational research techniques
- The danger of interview questions and more...
Eileen's books recommendations:
JULY'S PEOPLE: NADINE GORDIMER
GREAT CIRCLE: MAGGIE SHIPSTEAD
KLARA & THE SUN: KAZUO ISHIGURO
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