HUNGRY.

If Willy Wonker chinned a few shandy’s and fornicated with Lego Land.Their love child?Pleesecakes.Scrolling through their Insta, irreverent and utterly unctuous.Cathedrals of Cheese cake, coquettish and magnificent, doused in delicious decoration.Mind-bendingly banging.Pleese Me, Pleese Me, Pleese Me - Teeeasee me babyyy, Til’ I lose controlMy Childhood-Curiosity carouses with my Dad-Bod gluttony.Pleeeeeese Sir, Gimme Mo’, MOBUT.Peel behind the pleasing veneer and meet their founder, Joe MoruzziJoe has thunderous-tenacity bubbling in his bones and transforms Fear from Foe to Friend.Joe’s built a DIE-HARD community of Pleesecake fans.- Won listings at Ocado Group, Whole Foods Market, Amazon Fresh- Made cakes for the Queen and whole bevy of celebrities.- Pivoted their business Cheese Cake model to create Freeze Cakes- Been on live TV with Holly Willoughby and Phil Schofield and entered the Dragons Den.Our conversation is for anyone wading through repugnant-gloomy puddles of self-doubt, imposter syndrome and fear.ON THE MENU:1. WHY FOOD AND DRINK FOUNDERS MUST SAY NO TO MAJOR SUPERMARKETS - THE OPPORTUNITY MUST BE WIN-WIN2. HOW FOOD AND DRINK FOUNDERS CAN TURN FEAR INTO THEIR FREIND - EMBRACE THE FEAR AS EXCITEMENT3. WHY FOOD AND DRINK FOUNDERS MUST FALL IN LOVE WITH BAD DAYS TO APPRECIATE GOOD DAYS - GOOD DAYS. BAD DAYS MINDSET.4. KEY LESSONS IN BUILDING A SOCIAL MEDIA FOLLOWING FROM JOE WICKS: GREAT CONTENT WILL ALWAYS BE FOUND + AUTHENTICITY5. HOW TO PIVOT YOUR INITIAL PRODUCT TO FIND THE PRODUCT-MARKET-FIT PANACEA: LOOK FOR THE SIGNALS🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

An electric pudding of nerves - pacing and pacing and pacing. Foiled in ferocious imposter syndrome.Barrages of self-doubt pinged and zinged around my nut like furious pinballs. "My first EVER DRAGON on the poddy!??!” “I CANNAE do this, Dan-ae?!"Sarah Willingham's career sparkles:- Head of International Expansion at PizzaExpress and Planet Hollywood- Bought, built and sold the UK’s largest chain of Indian Restaurants, Bombay Bicycle Club - 2015 - 2017: Sarah was a Dragon alongside Peter Jones, Deborah Meaden, Nick Jenkins- Founded and floated Nightcap PLC with net sales of £15.5 million in their FIRST YEAR (The London Cocktail Club)- Investor and chair at TONKOTSU (best ramen this side of Japan) and The Craft Gin ClubMy goal?Peel back the veneer of Sarah's conglomerate business success. Sarah is warm, kind, extremely balanced human being.Apres our convo, Utterly bamboozled, brain bulged and bubbled with life-changing-wisdom. ON THE MENU:1. WHY FOOD AND DRINK FOUNDERS WILL FIND THEIR BUSINESS MODEL BY DOING: TAKE ACTION. TAKE ACTION.2. WHY FOOD AND DRINK FOUNDERS *MUST TAKE HOLIDAYS* - ALL YOUR BEST IDEAS COME ON WEEK THREE OF A HOLIDAY3. WHY FOUNDERS MUST DITCH THE *CAREER PATH* AND BUILD THEIR OWN *LIFE PIE CHART*4. WHY ASKING THE RIGHT QUESTIONS ARE THE FOUNDATIONS OF STRATEGY:- WHAT DOES GREAT LOOK LIKE? - IF SOMEONE GAVE YOU A MILLION POUNDS TODAY. WHERE WOULD YOU SPEND IT? - DOES THIS ACTUALLY MOVE THE NEEDLE?- DO MORE OF THE SAME. 5. WHY FOUNDERS *SHOULDN’T RAISE* UNTIL THEY CREATED SHARE HOLDER VALUE: JUST SELL. SELL. SELL 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

WIN FREE SAUCE SHOP SCOTCH BONNET CHILLI JAM (IT'S SOOO BANGING!!)We're running a deliciously sauuucyyyy competition for this episode - WIN Scotch Bonnet Chilli Jam - take your sarnies or BBQ to a different stratosphere!!How? Simples.1. Please SHARE this pod episode on your LinkedIn or Instagram stories 2. TAG ME. LinkedIn: Daniel Pope or Instagram: _hungry.pod 3. We'll select a WINNER at random and send you Sauce!! Episode below - Plunged into delicious oblivion.Stumbled in 50-Shades-of-squiffy.Ripped open a bag of Doritos.Dunked in Sauce Shop x James Cochran Scotch Bonnet Chilli JamOther-worldly, face-meltingly banging.Luscious rolling waves of crimson sticky-fudgyness - then BANG!!A cantankerous chilli whip cackles and hisses and screams.C’est Bon.Sauce Shop are THE connoisseurs of collabs.Most recently with FOALS.Holy Fire Hot Honey - Holy Fuck, Hold my beer Hunny - different gravy delish.Salacious Sauces giving every Fat-Fingered-Fat-Face-Three-Quarter-lengths BBQ fantatic the Horn.They’ve won listings a Whole Foods Market, Sainsbury's MorrisonsAND BUILT THEIR OWN FACTORY FROM SCRATCH.Pam and James are kind genuine souls and they’re the latest guests on HUNGRY.ON THE MENU:1. HOW TO LEAD YOUR TEAMS WHEN RUNNING YOUR OWN FACTORY: “OFFICE" VS. “FACTORY" WORKERS = SHAKE UP EVENTS + RADICAL CANDOUR2. HOW TO BUILD YOUR OWN FACTORY FOR £10’0003. WHY YOU MUST FOLLOW YOUR CORE SOUL EVEN IF IT’S THE PATH OF MOST RESISTANCE - MAKE THE PRODUCT YOURSELF4. THE TOOL KIT FOR INTROVERT FOUNDERS TO BECOME EXTROVERTS AND WIN LISTINGS AT SUPERMARKET. REPS. REPS. REPS.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Stoicism is THE operating system for F&B founders to smash through struggle. My latest guest on HUNGRY. is Ed Hauck, co-founder The Curators. Ed, like me, is fascinated with stoicism. The Curators curate a smorgasbord of scrumptious snacks: Jerky, Billtong, Chorizo sticks, Pork Puffs and Peanuts. They’ve won listings at: Waitrose, Sainsbury's, TESCO, Morrisons My goal with our conversation?Make stoicism palatable for buccaneering brands. ON THE MENU: 1. HOW TO CRACK THE NPD PARADOX: INNOVATE OR DIE VS. INNOVATE TOO MUCH = LOSE FOCUS 2. FOOD AND DRINK FOUNDERS, ALWAYS REMEMBER: “YOUR FIRST IDEA WILL NEVER BE THE IDEA THAT MAKES YOU FAMOUS” 3. WHY FOOD AND DRINK FOUNDERS MUST IMPLEMENT T “IF YOU CAN’T WIN ON SCALE, YOU MUST WIN ON TASTE”4. WHY ALL FOUNDER’S MUST ACCEPT THE "ONLY CERTAINTY IS UNCERTAINTY” AND “WE SUFFER MORE IN IMAGINATION THAN REALITY” If you enjoy the episode, please leave a review and share! Thank you so much!! 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

In 2006, finally, something erupted.Health food was an imbroglio of crusty and boggey-fied, innocuous yet alienating food.Glib green and banal brown shelves had less personality than a broken Asthma pump in a hospital car park.A cacophony of precocious cardboard-with-a-conscience.In 2006, thankfully, a TECTONIC SHIFT ERUPTED!!!Lashings of lurid orange and green and pink and red lava spilled over supermarket shelves.A bombastic riot of eye-gorgingly-gorgeous products, coquettishly carousing your taste buds.Rude Health, the Granola-gorging Jospeh and the technicolour Dream Coat.Rude Health made you feel beautiful and bountiful.They’ve scaled from +£20 million, won listings at Sainsbury’s, Waitrose, TESCO, Booths.My latest guest on HUNGRY is the wonderful, Camilla Barnard, co-founder Rude Health.One of my favourite episodes to date!ON THE MENU:HOW TO BUILD GREAT LEADERSHIP TEAMS: BRAND FIT TRUMP SKILLSET EVERY. SINGLE. DAY. OF THE WEEKHOW TO DRIVE ROS AT YOUR FIRST MULT ON A SHOE STRING BUDGET: ASK WHY? - SAMPLE YOURSELF (NOT AGENCIES)- WANGLE FREE PR.WHY CONSTANTLY ASKING “WHY” IS THE NEXUS OF ALL GREAT CHALLENGER BRANDSWHY CHALLENGER BRANDS MUST ADOPT “SERENDIPITY OVER STRATEGY” IN THE EARLY DAYS.HOW TO CRACK THE EXPORT ENGIMA - RUDE HEALTH’S STRATEGY UNLOCKING HUGE LISTINGS IN PORTUGAL, NETHERLANDS AND SINGAPORE🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Never been SO NERVOUS to publish a podcast.Somedays, my mental health is a magnificent malignant feast.Self-esteem like a feeble Pringle in a February puddle.A seething swap of mucky self-doubt, pillaging positivity.Nuclear explosions of imposter syndrome erupt through my noggin.“You’re not good enough!”“Why bother?”“That was sh*t you scum bag””My latest guest on HUNGRY. is Harry Turpin, a dear friend and a kind soul.Harry is founder of The Savourists: they’ve won listings at Whole Foods Market, Planet Organic + a bevy of wholesalers.Harry also hosts a delicious podcast, UNTOLD, exploring mental woes in founders.If you’re struggling with mental health or anxiety or doubt, I implore you to listen.ON THE MENU:THE SUBTLE INTERVIEW PROCESS TO HIRE THE BEST TALENT - “WHO’S ORDERING THE COFFEE?”CRUCIAL START UP LESSONS FROM THE WISE SAGES - MARK PALMER AND DAN BROUGHTON - CASH IS KING + STAY TOP OF MIND.THE TOOL KIT TO PUSH THROUGH ANXIETY AND SELF DOUBT: MONKEY BRAIN, GRATITUDE, KINDNESS.HOW TO INSPIRE YOUR SALES TEAM TO “BASH DOWN DOORS” - GET OUT THERE WITH THEM + CREATE A CULTURE CELEBRATING FAILUREHOW TO TURN SELF-DOUBT AND ANXIETY INTO ROCKET FUEL TO PUSH YOU FORWARDEPISODE GOES LIVE MONDAY 8AM.LISTEN TO OTHER EPPY’S IN THE COMMENTS BELOW.Have a great weekend x🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

At the door step, everything eased.Mind churning like miffed butter, flecked with F*ck-me-there’s-just-too-much-on!One of those INTENSE days.Emails eviscerating Zen, to-do lists trampling Calm.Instant Gratification masquerading as Instagram: scrolling your way to shameful oblivion.Mindful Chef is more than a recipe box.A panacea against the pummelling of putrid notifications.Banging recipes and Build-Your-Own-Meditation-Retreat at home.Slip into sliders and sarong (yeh, climbed MK 2013 - Milton Keynes Snow bowl)Whack on a bit of MJ. Just Beat Ittttttt - the eggs and the work stressSlice n’ dice your way into a Smooooth Criminal-Spring Well of Happiness.Myles Hopper, founder of Mindful Chef is the latest guest on HUNGRY.ON THE MENU:WHY FOUNDERS MUST USE THE WORD “NO” AS PART OF A GROWTH MINDSET TO CONSTANTLY IMPROVEWHY FOOD AND DRINK FOUNDER’S MUST BALANCE BIG AMBITION WITH DAILY BALANCE TO AVOID BURNOUT - “THINGS CAN ALWAYS WAITWHY FOOD AND DRINK BRANDS MUST ENCOURAGE COMMUNICATION AROUND FAILURE: MINDFUL’S FEAST OF FAILURETAKE THE PATH OF MOST RESISTANCE TO CREATE DIE HARE FANS: “GET UNDER THE SKIN OF YOUR CUSTOMERS”HOW TO MAINTAIN CULTURE AND BRAND AS YOU SCALE TO 130 EMPLOYEES: VALUES + CELEBRATING SMALLS WINS +GREAT LEADERSHIP = KNOWING WHEN TO BE ON AND OFF THE DANCE FLOOR🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

My sleepy inner glutton woke in wild alarm with furious wet eyes.Mooching through carbohydrate cathedrals of pasta and sarnies and sourdough.Blistered rust-coloured chicken, chips with a glass-shattering crisp, swimming in a swamp of glistening gravy.Pummelled with dish after dish of dee-lish.Tom Straker’s food is other-worldly and soul-nourishing.MANZZ GOT THA FOOOOOOD CUZZZZ.Tom is the latest guest on HUNGRY.My goal?Unpack crucial lessons from running high-octane kitchens, apply them to challenger brands.ON THE MENU:HOW TO EFFECTIVELY GIVE FEEDBACK: LEAD WITH EMPATHY - EMPLOYEES WANT TO BE “HEARD” NOT “TOLD”WHY “TRAIN HARD. FIGHT EASY” IS A MANTRA BRANDS SHOULD APPLY TO BUYER OR INVESTOR MEETINGSTHE PARALLELS OF GREAT RESTAURANTS AND BRANDS SERVICE. SETTING. FOOD >> TONE OF VOICE. BRAND. PRODUCT.WHY SOCIAL MEDIA IS KILLING OUR CURIOSITY AND INQUISITIVENESS AND WHAT TO DO ABOUT ITEPISODE GOES LIVE MONDAY 8 AM.OTHER EPISODES IN THE COMMENTS BELOW.Have a banging weekend🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

“I’ve literally lost my identity?”“Who on earth am I?”“How do I come back from rock bottom?”These thoughts ricocheted her mind like an anxious pinball in an angry blizzard.Dominique was lost.Recruitment career didn’t go to plan. Singing career didn’t take off.Searching and searching and searching.Until she found… Food, Glorious Food.Founder of Woolfes kitchen, who make a riot of heinously-addictive, lip-smackingly gorgeous pastes and nuts.On Monday, she WON Jamie Oliver’s Cookbook Challenge.Dominique, is the latest guest on HUNGRY.All of us will have an IDENTITY CRISIS.Stuck in a job you hate? Had Kids and lost your confidence? Want to change career completely?This episode is for YOU.ON THE MENU:HOW TO USE PREVIOUS FAILURES TO SET YOU UP FOR FUTURE SUCCESS: CONSTANTLY JOIN THE DOTS.HOW TO REINVENT YOURSELF AND FORM A BROKEN IDENTITY: GET CURIOUS + WRITE A LIST OF WHAT MAKES YOU ACTUALLY HAPPEN + TAKE ACTIONJAMIE OLIVER CRUCIAL LEADERSHIP LESSONS: PASSION + EMPATHY = GUIDE TEAMSHOW CREATIVITY IS THE CURE FOR DEPRESSION AND ANXIETY: CREATIVITYHope you enjoy!!🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

WAHOOO IT’S FINALLY HERE!!YOU’RE GUNNA LOVE THIS ONE!!MOJU, ripped up an alienating dogmatic “health industry”, add a lashings of fun and sprinkles of personality.Highest £ROS in total Juice and SmoothiesHighest £ROS in Food To GoNo.1 brand in Functional Shots with 48% market shareDelivering 84% Functional Shot growth10 MILLION MOJU SHOTS were consumed in 2021 - that’s one shot every 3 seconds! ⚡️Winning listings at: ASDA, Waitrose, Whole Foods Market, Planet Organic, Sainsburys,ON THE MENU:WHY FOOD AND DRINK FOUNDER’S MUST GIVE THEMSELVES “NO OPTIONALITY” - PUT A GUN TO YOUR HEAD.HOW TO MANIFEST GREAT CULTURES: ALWAYS CELEBRATE THE SMALL WINS AND LINK THEM BACK TO VALUESWHY FOOD AND DRINK FOUNDERS MUST CHOOSE INVESTORS WHO “LEAVE THEM TO IT” AND DON’T DISRUPT THE VISION.HOW TO CREATE A CATEGORY ONE AND CREATE PRODUCT-MARKET-FIT - LOOK FOR THE SIGNALS.HOW TO SELL A NACENT CONCEPT INTO GROCERY BUYERS: BRING THEM INTO THE STORY THROUGH DATA BRUSH STROKES.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Eyes stung like violent wasps dipped in vinegar.Face like a dilapidated like glum high street.Swimming in the screaming beer-fear fantods.Thankfully, a super hero saves the day, every day.A soft hand, dusts you off, whispers: “Keep Your Chin Up”Creamy cuddles with a cantankerous coffee SLAP!J’adoreee Jimmy’s Iced Coffee.Jimmy’s are the O.G. challenger brand - unapologetically authentic with mind-bogglingly delicious products.They’ve won listings: ASDA, M&S, Co-Op, Sainsbury’s, BPJim Cregan is the latest guest on HUNGRY.ON THE MENU:HOW F&B FOUNDERS CAN TRANSFORM FEAR INTO EXCITEMENT TO WIN LISTINGS - BE HUNRY YET TERRIFIED.FOUNDER’S MUST STOP “THE LAZY EFFORT GAME” - IF YOU’RE LAZY AT THE BEGINNING OF THE SALES PROCESS - IT SETS THE TONE THAT YOU’LL BE LAZY AS AN ACCOUNT MANAGER - *DON’T BE LAZYWHY FOUNDER’S MUST BUILD CULTURES LINCHPINNED ON "SPEAK UP, DON’T HOLD IT DOWN”HOW TO SWEAT YOUR MARKETING BUDGET: BALANCE “BRAND” VS. “DRIVING RATE OF SALE” - RETURN ON EMOTIONAL INVESTMENT VS. RETURN ON INVESTMENTHOW FOUNDER’S CAN STOP THE INCESSANT NEED FOR MORE, MORE, MORE - PAUSE. LOOK AROUND. BE GRATEFUL*Follow on LinkedIn and Instagram for more content.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

James Averdieck founder of GU and The Coconut Collaborative is the next guest on HUNGRY.In 2003, James launched GU securing listings at all major retailers and successfully sold to Noble Foods for £32.5 million.In 2014, James founded The Coconut Collaborative, winning listings at listings at Tesco, Waitrose, Sainsbury’s, Ocado with £20m + retail sales.James embodies his puddings.A charming exterior yet his core bubbles with unshakeable resilience and optimism.*Follow on LinkedIn and Instagram for more content.ON THE MENU:WHY CHALLENGER FOOD AND DRINK BRANDS SHOULD BE GRATEFUL FOR THE UK GROCERYMARKET VS. OTHER MARKETS.HOW TO CRACK THE EXPORT ENGIMA: THE BATTLES OF BUILDING IN U.S.A AND BETTER MARKETS TO FOCUS ON.HOW TO SCALE FROM £5m RETAIL SALES TO £20m RETAIL SALES = PRICE POINT + NPD + CONSTANT IMPROVEMENT = HOUSEHOLD BRANDTHE PILLARS OF BUILDING GREAT BRANDS: MAKE A PROMISE AND KEEP A PROMISE.YOU INHERIT THE GOOD & BAD FROM YOUR PARENTS AND WHAT TO DO ABOUT IT.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

10.22pm. I sent the email. No idea on the response.10.52pm the reply. Sending delicious delirium through my bones.Eyes like wet fog lights. Chin dropped through the floor.Alessandro Savelli from Pasta Evangelists intro’d me to a special guest.The Contrarian Chocolatier, the Modern Day Willy Wonker.Giles Atwell. Giles creates FRESH chocolate.My housemate and I, like Chocolate-Chuckle Brothers, juggled chocolate across the sofa“to me- to you - to me - to you!”“MATE, Why did you eat the LAST ONE?? BANG OUT OF ORDER MATE… YOU CAN TAKE THE BINS OUT!! AND GET SOME MORE BIN LINERS!!”Russel and Attwell chocolate teleports your taste buds on a Columbus quest.Through unchartered territories, across treacherous lands, discovering The Chocolate El Dorado.Fresh cream. Golden Honey. Complete decadence.It’s Caaaaandy in my heeeeels tonight baby!!Giles had a glittering international corporate career:Senior Director Innovation at Mondelez InternationalVice President GodivaON THE MENU:HOW TO LEAD TEAMS THROUGH CHANGE AND UNCERTAINTY - KRAFT TAKEOVER OF CADBURY’S - "PULL OUT ALL YOUR WIRES"HOW TO LEAD AND BUILD GREAT TEAMS INTERNATIONALLY - GREAT LEADERSHIP = NOTICING THE LITTLE THINGS.WHY EARLY-STAGE FOUNDERS SHOULD FOCUS ON PRODUCT BEFORE BRAND = BRAND ACTUALLY FOLLOWS PRODUCT.HOW TO POSITION YOUR BRAND IN GLOBAL MARKETS - BALANCE CORE MESSAGING VS. LOCAL TASTES - "LISTEN TO YOUR CULTURE”Episode goes LIVE Monday, 8am.Also, give us a whiff on Instagram - finally set a page up! Link in the comments below,Other episodes below!!!🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

*Follow on LinkedIn and Instagram for more content.As I walked up the metal stairs, everything vanished.Stresses. worries. concerns.The eclectic steamy stench of street food stifled stress.Flirtatious house music pummelled me into a state of Ahhhh Blisss-toEat. Drink. Play through a maze of rambunctious epicurean delights.There, I discovered Black Bear Burger.A filthy nest of sinister brisket squelched out a dark grizzly jacuzzi of Grrrrrr.It clawed and mauled and scratched my face off.Top 3 Burgers of all time.Box off boring.Park your problems.Box Park is gorgeously jumbled, delicious fun. It’s the heartbeat of Shoreditch.Roger Wade, BOX PARK founder, is the latest guest on HUNGRY.Roger’s had an INSANE career:In 1990 Roger created and successfully sold streetwear brand Box FreshRoger brought brands Carhartt and Penfield to the UK from New York.In 2011 opened Boxpark Shoreditch, 2016 Boxpark Croydon, 2018 Box Park WembleyRoger is one of the most emotionally intelligent and intellectually curious people I’ve ever met.He possesses creative gumption to spot opportunities before others.ON THE MENU:HOW FOUNDERS SHOULD NEVER SHY AWAY FROM THEIR INSECURITIES - IT’S AN OPPORTUNITY TO BUILD EMOTIONAL INTELLIGENCEWHY CONTENT + TRAFFIC + CONVERSION IS THE BUSINESS FORMULA FOR SUCCESSHOW FOUNDERS CAN TAME THEIR "UNCONTROLLED PASSION” TO BECOME BETTER LEADERS - LET GO - LEAD VS. INTERFEREWHY FOUNDERS MUST FIND THEIR "AUTHENTIC WHY” AND IF THAT’S TO "MAKE MONEY: - THAT’S ABSOLUTELY FINE.WHY FOUNDERS MUST USE “EMOTION" VS. “DATA” TO MAKE EFFECTIVE DECISIONS - "SHOPPERS DON’T CARRY AN EXCEL SPREADSHEET WITH THEM!!”🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ice cream is soul searching.Deep in our soul, lies a dormant inner-child.Little Moons is WAY MORE than ice cream.Mochi mooches into your soul, unleashing your inner child.Wild, bombastic purple, green, orange irreverent balls of joy.Lego meets Italiano Gelato, collides into an Art-Attack-Smack of FLAAAA VAAA FLAVEEEELittle Moons are having INSANE success:Won listings at Tesco, Sainsbury’s, Ocado, Waitrose, Asda, Morrisons + Pick N’ Mix stores at Selfridges and Westfield.£10M+ Retail sales valueLead and manage their own factory with over 300 employees.Fastest growing Ice cream brand.Co-founders, Vivien and Howard Wong are the latest guests on HUNGRY.Our conversation is delicious, swirled, and laced with wisdom.THE BIGGEST LEARNING?Balance is everything.ON THE MENU:VISION: BALANCE HAVING A BIG UNSHAKEABLE VISION VS. BEING FLEXIBLY NIMBLE TO SAY “YES” TO OPPORTUNITIESMANAGEMENT: A TEAM OF 300 EMPLOYEES - BALANCE LETTING EMPLOYEES FLOURISH VS. STEPPING IN WHEN NECESSARY AS A FOUNDERDECISION MAKING: BALANCE TRUSTING YOUR “GUT” WITH “DATA” TO MOVE FASTSPEED: BALANCE MAKING AN IMPERFECT DECISION NOW WITH THE CONFIDENCE TO MAKE IT PERFECT LATERBRANDING: BALANCE ESCAPING YOUR “BRAND BUBBLE” VS. OBSESSING OVER THE “LITTLE THINGSWant more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

My latest guest on HUNGRY. is INSANE!! Rebecca Oliver-Mooney heads up Innovation, Dairy and Category buying at The Co-Op. ROM set up Co-op’s incubator programme - designed to help challenger brands work more closely with The Co-Op. Post our convo, a HUGE shift erupted in my approach to “selling”: IT’S NOT BUYER VS. SUPPLIER. IT’S BUYER + SUPPLER = WIN-WIN PARTNERSHIPS.ON THE MENU:* HOW TO SELL YOUR BRAND STORY IN A LANGUAGE THAT ACTUALLY SPEAKS TO A BUYER - ALWAYS ASK “SO WHAT? *HOW TO SMASH A BUYERS MEETING WITHOUT KANTAR AND NIELSEN DATA - UNDERSTAND YOUR SHOPPER* HOW BRANDS CAN FIND THEIR UNIQUE BRAND D.N.A. IN CROWDED CATEGORIES - WHO DO YOU WANT TO BE AT THE DINNER PARTY?*WHY TOO MUCH DISTRIBUTION CAN BE A PROBLEM AND WHAT TO DO ABOUT IT - QUALITY VS. QUANTITY OF DISTRIBUTION* WHAT TO DO WHEN YOU’RE ABOUT TO BE DELISTED - HOW TO NAVIGATE THAT CONVERSATION WITH YOUR BUYERWant more? Follow me on LinkedIn for extra content: https://www.linkedin.com/in/daniel-pope/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Lucky Saint is INSANELY delicious. The perfect tipple when dodging Full-English-Hangxiety.They’re spearheading the Alcohol-Free beer movement. Stocked in over 5000 On and Off-trade accounts, including, Sainsbury's, Ocado, Tesco, Dishoom, HONEST Burgers, and 37 Michelin Star restaurants. The ONLY Alcohol-free beer distributed nationally on tap. Lucky Saint founder, Luke Boase is the latest guest on HUNGRY. Our conversation sparkles, froths, and bubbles with wisdom!I’ve listened back to it THREE times and we’ve implemented loads of learnings at ManiLifeON THE MENU:* HOW VALUES GALVANISE A TEAM AND LAY THE FOUNDATIONS FOR SCALE - “BREAK RULES, HONOUR TRADITIONS. DEVIL IN THE DETAIL. GET LUCKY."*HOW TO HANDLE CRITICISM, CHALLENGES, AND SETBACKS - *“ENTREPRENEURSHIP IS GETTING COMFORTABLE WITH THE FEELING THAT EVERYTHING IS FALLING APART AND COMING TOGETHER AT THE SAME TIME”*HOW FOUNDERS CAN IMPLEMENT EFFECTIVE MENTAL HEALTH TRAINING TO IMPROVE EMPLOYEE WELLBEING.* WHY FOUNDERS MUST ALWAYS “KEEP THE MAIN THING, THE MAIN THING” AND “ONLY DO THE THING, ONLY YOU CAN DO"Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Super excited to welcome back Lottie Unwin to the podcast.Lottie works WAY harder than most.But Lottie hit a paralyzing burnout. She couldn't get out of bed.On the latest episode of HUNGRY.Lottie and I pull, chop and challenge burnout and balanceProbably the deepest podcast to date.ON THE MENU:1. HOW TO AVOID BURNOUT - THE POWER OF BUILDING “REST”.2. WHY PUTTING A PRICE ON YOUR TIME IS THE HACK TO BE PRODUCTIVE, LEVERAGE TIME, AND AVOID BURNOUT3,. WHY FOUNDERS MUST UNAPOLOGETICALLY ASK FOR HELP AND HOW TO DO IT IN THE RIGHT WAY4. WHY FOOD AND DRINK FOUNDERS MUST AVOID STICKING A “HAND OF GOD” IN THE BUDGET.5. WHY NOT HITTING BUDGET CAN SOMETIMES BE AN ADVANTAGE. CONSTRAINT = CREATIVITYWant more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Alessandro Savelli, founder of Pasta Evangelists is the next guest on HUNGRY.It's an EPIC episode, short-snappy bubbling with wisdom.ON THE MENU: ALESSANDRO’S CHECKLIST FOR SUCCESSFUL STARTUPS:1. DEMONSTRATION OF EARLY-STAGE REVENUES2. A BUSINESS THAT TARGETS THE TOP 20% OF THE NATION.3. PRODUCTS THAT YOU’D LOVE AND CONSUME YOURSELF4. A BUSINESS DOESN’T HAVE TO BE INTERNATIONAL = FOCUS ON BUILDING A GREAT BRAND = INCREASING NO. OF TOUCHPOINTS = CONSTRAIN BY GEOGRAPHY5. YOUR BUSINESS MUST BE OMNI-CHANNEL TO BE BULLETPROOFWant more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Want more Content? Follow on LinkedIn and Instagram Delighted to release the Tessa Stuart podcast today!Stuff a hefty dose of Branding and Marketing wizardry in your ear lobes.ON TODAY’S MENU:1. HOW TO BECOME THE AUTHORITY IN YOUR CATEGORY? SIMPLIFY THEN AMPLIFY - your proposition, offering. 2. THE DO’S AND DON’TS OF MESSAGING HIERARCHY - No more than 3 key messages on the front of pack.3. THE SILVER BULLET QUESTION TO ASK CUSTOMERS AND STOCKISTS FOR GREAT FEEDBACK - WHY? WHY? WHY?4. WHY WE MUST DITCH OUR EGO’S, GET OUT THE BRAND BUBBLE AND START LISTENING DITCH their Ego and start LISTENING what customers ACTUALLY want.5. HOW TO STEAL THE CLOTHES OF OTHER CATEGORIES - THE COLLECTIVE DAIRY, REMEO GELATO🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Charlie Bigham’s meals ALWAYS put a humungous smile on my face. I was fizzing with nerves before interviewing Charlie for the HUNGRY. podcast. Our conversation provides a smorgasbord of delicious insights into how to build a juggernaut food and drink brand. ON TODAY’S MENU 1. WHY SCALING AND EXITING A BUSINESS FAST IS UTTERLY FLOORED AND WHAT TO DO ABOUT IT2. PLAY THE LONG GAME: 1% BETTER EACH DAY, EACH MONTH, EACH YEAR + TIME = GREAT BUSINESS. 3. OBSESS OVER THE DETAIL - HOW YOU DO ONE THING IS HOW YOU DO EVERYTHING.4. CONSTANTLY LOOK FOR NEGATIVE FEEDBACK. NEGATIVE FEEDBACK + TINKERING = RAPID IMPROVEMENT.5. WHY CULTURE, PEOPLE, AND PRODUCT MUST BE BUILT ON CORE PRINCIPLES6. BE MASOCHISTIC ABOUT THE BAD TIMES: "YOU CAN’T SAY YOU’LL *ONLY* HAVE THE GOOD BITS IN LIFE" Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Are you a Mum working for a challenger food and drink brand? Eyeballs bulging with stress? Juggling Kids, Work, Sanity? The gnawing guilt of checking emails whilst your kids play Lego. “Mental Jujitsu” sound familiar? Don’t worry you’re not alone! My hat goes off to all Mums’ working in Challenger Food & Drink. It’s INTENSE. That's why I was thrilled to interview Stephanie Drax for the latest episode of HUNGRY. Stephanie is founder of LeapFrog. LeapFrog is a supplement brand that’s using radical research to prevent colds using Lacotopherin. She's also a full-time Mum to Mylo and Noah. Whilst having a previous career as an actress, a writer for Vanity Fair, Sunday Telegraph and the FT. Our conversation linchpins around “Mental Jujitsu” of balancing kids, work and sanity. Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

She was looking out the window thinking: “What am I even doing here ?!!” We’ve all been there. Stuck. Stuck in a dead job, watching the Clock of Life slowly whizz by. How do I escape? Find my passion? Do something I genuinely care about? These questions ferociously fizzed through Louise Avery’s mind. Searching. In 2011, Louise leaves her job. Travels to the Isle of Mull. Then America. Searching. Searching. In Vermont, Louise discovers a potion called Kombucha: a spring well of health benefits bubbling with tarty-tangy-taste. Back in London, she works a crippling schedule to pursue her Kombucha Calling. Managing a restaurant in Islington, nannying three kids, hand-delivering kombucha to restaurants in Hackney. Bludgeoning her way through stress, fear, and anxiety. 10 years later, L.A. Brewery just raised over £1,337, 221 on Crowd Cube, they're building their own brewery and have INSANE NPD in the pipeline. One of my fave pod episodes to date, a Masterclass in Grit. ON TODAY’S MENU:1. THE DO’S AND DON’TS OF SUCCESSFUL CROWDFUNDING CAMPAIGNS. 2. LET GO OF YOUR EGO. "YOU DON’T KNOW WHAT YOU DON’T KNOW” - HAVE A BEGINNERS MINDSET DAILY.3. "DREAMS GIVE YOU LIFE”- BE SINGLE-MINDED, DON’T TELL EVERYONE YOUR DREAM. 4. THE CHALLENGES OF MANUFACTURING YOUR PRODUCT IN-HOUSE AND WHAT TO DO ABOUT IT.5. WHY FOUNDERS MUST USE RETROSPECTION IN THE PRESENT TO PROPEL THEMSELVES THROUGH CHALLENGES. Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

In 2012, I watched Harlequins win the Premiership Rugby title at Twickenham. Playing second row that day was Olly Kohn.But 5 years preceding that momentous day, Olly got badly injured To null the tedium his wife gifted him a sausage making kit. In 2007, from a Twickenham flat, The Jolly Hog was born.Next year, along with his brothers, Max and Josh, they started slinging sausages from a food truck at The Stoop. Over 13 years later, with sprinklings of drive, setbacks, resilience, hard work, and high standards. The Purveyors Of Pig have had conglomerate success:- Featured at Glastonbury, Winter Wonderland, Cheltenham Festival- Opened two restaurants: The Pigsty (it’s absolutely BANGING!) and On The Trott. - Secured listings at Waitrose, Sainsbury's, Ocado, ASDA- Have a river of tongue-tantalising NPD in the pipeline ON TODAY'S MENU:1. DITCH YOUR EGO. FOLLOW YOUR GUT - BE BRAVE AND LEARN TO QUIT THINGS QUICKLY IF THEY’RE NOT WORKING 2. HOW VALUES ALIGN BIG CHARACTERS ON BIG GOALS: FUN. HONESTY. QUALITY. 3. ACCEPT, THERE IS NO SHORTCUT 4. YOU DON’T NEED A MASTER PLAN. JUST MASTER YOUR PRODUCT AT FIRST. 5. GET COMFORTABLE BEING UNCOMFORTABLE Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ever devoured a Gourmet Burger Kitchen burger? Or demolished a Crosstown Doughnut?Both are tremendous at every bite and put a smile on my face. That's why I was thrilled to interview @Adam Wills, co-founder of Crosstown Doughnuts and GBK. In 1997, Adam landed in the UK from New Zealand. On this wet little island, he pioneered the Casual Dining movement that we all love. Much like All Blacks rugby, our conversation ducks and weaves and glides deep into Kiwi culture. We surface with Gourmet Learnings from Cross cultures and continents. Implore all UK foodie businesses to go to Town on this episode. You'll come away with double-stacked learnings to implement immediately. ON TODAY’S MENU 1. ALL BLACKS BUSINESS LESSONS: No Dick Heads. Pick yourself up. Dust yourself off. Go again. 2. CREATE YOUR OWN LUCK: Be positive and open-minded to meet the right people to unlock the right doors. 3. HOW TO EFFECTIVELY HANDLE CRISIS: “Never Let a Good Crisis Go To Waste”. Always lead from the front. “Skin In The Game”.4. HOW TO EFFECTIVELY MANAGE A TEAM WITH 100's OF EMPLOYEES: Empathy is a superpower.5. HOW TO WRITE A PITCH DECK TO WIN INVESTMENT: Go above and beyond what's required. Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

How Challenger Food and Drink Brands can scale from £0-£1 million sales - Mark Palmer, co-founder Cawston Press, L.A. Kombucha, ex-Marketing Director Green & Blacks “The SINGLE HARDEST challenge for food and drink brands is going from £0 to £1 million sales”Mark Palmer told me on our first podcast, several months ago.I scribbled down the sentence on my coffee-laden notepad with “Round 2” next to it.A carousel of questions percolated my mind over the past few months. Last week, I was fortunate to interview Mark again, my questions answered, my expectations -MASSIVELY surpassed. ON TODAY’S MENU: 1. Why Cawston Press ripped up their business model and started again - structural margins fuel growth. 2. Sampling in the early days: Quality of Contact > Quantity of Contact = Deeper Connection3. When you find your “Surprising Success” quadruple down4. Different formats/salespeople for different channels/occasions. 5. The Top "3 Must-Haves" for brands seeking investment from Mark.Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

5 Crucial Lessons From Silicon Valley for Challenger Food and Drink Brands - Chris Dee, ex-CEO Booths, ex-Director of Food, Harrods.Imagine ripping up the Challenger brand playbook? Starting completely from scratch. Well, that’s what happened last week.I interviewed Chris Dee. Chris has a plentitude of retail experience; ex-CEO Booths and Director of Food, Harrods. Now Chris is voraciously slurping up Silicon Valley wisdom to fuel his tech venture: Malt Release Radar. F&B and Silicon Valley is an unlikely marriage. Perhaps not? Palo Alto - Pale Ale - Apple - Apple Juice - TESLA- TESCO.Tilt your head slightly, look at the edges, that's where the juicy knowledge is. Our conversation changed my FMCG perspective, like Netflix gorging on BlockBuster, downloading a Challenger_F&B_Perspective_2.0ON TODAY’S MENU: 1. A START-UP LOOKS AND FUNCTIONS LIKE A BIG COMPANY AS MUCH AS A BABY FUNCTIONS LIKE AN ADULT 2. START-UP'S ARE AS UNNATURAL AS SKIING - resist your instincts - look for “Surprising Successes” 3. BUILD SOMETHING PEOPLE WANT - Tinker + Tinker = product-market fit. 4. DO THINGS THAT DON’T SCALE - constrain yourself by Geography, Create INSANE case studies. REPEAT. 5. CREATE A CATEGORY OF ONE: Zig when everyone Zags.6. BE A MAKER NOT A MANAGERWant more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

“It was a frightening, exhausting experience – and I wouldn’t wish it onanyone.” Her co-founder tried to kick her out of the business after 2 years of trading,resulting in 14 months of litigation and a 10-day court case.Recording this podcast was INTENSE.My stomach was in knots, sweat gushed down my brow, palms felt like they’d beendunked in Vaseline. When we stopped recording.All worry and concern relinquished, equanimity permeated my body.A feeling clung, a feeling that I could achieve LITERALLY anything.Renée Elliot, founder of Planet Organic is the latest guest on HUNGRY.It’s a bamboozingly good episode - providing a toolkit to persevere throughcolossal challenges.ON TODAY’S MENU: 1. “Trust your gut and believe you can do ANYTHING” 2. Why founders must constantly STOP. CHECK-IN. MAKE BETTER DECISIONS.3. The 6 Spheres of Wellbeing- physical, occupational, psychological,economic, social, and spiritual.4. How your role as a founder changes as your business scales - Ditch what youhate. Implement systems. 5. How Spirituality informs Successful Strategy - The marriage of Being andDoing.Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Against all odds, Sherpa Tenzing was one of the first men to climb Everest. Entrepreneurship and Everest are parallels.The climbCamaraderieAnguishPainJoyTriumph It’s what makes the pursuit of the summit so palpably addictive. I was pumped to interview Huib Van Bockel the other week.Our conversation adventured and explored "How Food and Drink founders can summit their own Everest”. Tenzing is icy air, fresh snow, hot sun in a can - it Zings through your body, immediately feeling Ten/Ten. Our conversation like slurping up a Tenzing. I came away charged and excited to keep "chipping away" on my own Everest.ON TODAY’S MENU: 1. What Sherpa Tenzing can teach us about winning listings at Supermarkets2. How Tenzing creates a team that moves mountains a) Remove hierarchy b) Create Coach/ New starter relationships c) Create commitments that install autonomy/accountability. 3. How F&B brands can create BRAND love on a budget: GIVE more than you TAKE. 4. The Reverse Gratitude list: How Huib gets things done whilst filling with gratitude. 5. The best marketing is the strategy you’re BORED OF. 6. Tenzing's Chipping Away Philosophy = Relentless Focus + Repetition.Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Slumped on the sofa, scrolling-drooling, eyes bright white like fog lights. My inner glutton screams “FEED ME PAPPI, FEED ME PAPPI”Dish after dish - stupendously delish.A river of scrumptiousness flowing from the screen.Blonde-white creamy carbonaras, zingy-bountiful technicolor salads, down-and-dirty kebabs. J’ADOREEE Mob Kitchen, their content is 50 Shades of Banging.When Ben agreed to the podcast, the goal was to lift the bonnet of the MOB Machine and see how they’ve built a juggernaut that’s stampeded on to the food scene. ON TODAY’S MENU:1. How to push through moments of utter despair and breakdown. Use what you’ve got around you. 2. How to hire the right people and build a great company culture. Be very open with wins and losses with the team. 3. How to build a following of 1.2 million die hard fans. Use your mates/network. 4. Why fear is your friend and propels you forward. It’s actually only 15 seconds of discomfort. 5. Why every idea is a good idea, fall in love with tinkering and failure until you land on gold.6. Why rough and ready is a strength. Screw perfection. Want more? Follow me on LinkedIn for extra content: https://www.linkedin.com/in/daniel-pope/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Why lie to ourselves? Food and Drink is completely dominated by males. When Lucy Wright agreed to the pod to explore female leadership in challenger Food and Drink I was filled with gratitude.Lucy is the co-founder of NICE, the UK’s first canned wine brand. Along with her co-founder Jeremy, NICE stampeded on a stale-crusty category and Made Wine Fun Again. ON TODAY’S MENU:1. Top advice for female founders who may feel vulnerable in an industry dominated by males. LEAN IN.2. Why founders must acknowledge when something’s not working and STOP. Stopping isn’t a failure. Stopping = pivoting till your offering is perfect.3. *THE* sales pitch template to win 2000 distribution points at Sainsbury’s. Profits< RoS 4. How to create a successful and productive co-founder partnership. The Power of Direct Feedback.5. How to become a “Master of Your Channel” with no previous experience. Always Be Kind + Insatiable Curiosity + Network like Crazy = Mastery. Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

“What's the SINGLE best lesson you’ve learned from putting on 100’s of Bread & Jam events, seminars and workshops?” When Jason Gibb agreed to the HUNGRY. podcast this question incessantly percolated my mind.Why? Jason’s had a colossal and irreversibly positive impact on our industry.-The Food Hub, a community of over 10,000 f&b founders, catalysed the conversation between founders, sharing triumph and strife.-Bread & Jam, the first food and drink founders festival, took strident leaps bringing suppliers and buyers to the table to break Bread (& Jam - Wahey, here till Friday!)+ founder of the Olive oil brand Nudo, which he sold and currently Head of Brand at UNRULY.ON TODAY’S MENU: 1. Why founders must SEPARATE self-worth from business-worth.2. Why “Passion” and “Working Hard” is actually bad advice for founders.3. The best Bread & Jam lessons: Take care of yourself. Follow your gut. Vulnerability is a superpower. 4. Key lessons from being a TV producer in LA: Storytelling. Relationships. Learn fast.5. How to tell amazing stories to unlock amazing relationships.Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Gaz-Booth, co-founder of Holy Moly is the latest guest on HUNGRY. He's avocado royalty and the infamous Avoca-Don.Gaz is a hero who oozes Yorkshire charm and work ethic, in equal measure.Our conversation resembles a green, ripe and creamy avocado. Wholesome, fun, good for the soul. ON TODAY’S MENU 1. Why naivety is your greatest strength when starting out. Always ask naive questions.2. How to create a successful NPD Strategy that *ACTUALLY WORKS* and doesn’t leave you scrambling around like a madman = The Holy Moly Commandments.3. Why the Corporate vs. Entrepreneur debate is a vacantly redundant and what to do about it (BIG EYE OPENER FOR ME HERE) 4. Why most Food and Drink businesses fail to scale. Slow down and build the foundations. Foundations are EVERYTHING. 5. Gaz’s Gerald Ratner moment: Diary vs Dairy – How to turn a cataclysmic clanger into a gracious moment of joy for your customers. 6. Why you’ve got to STEP OUT the businesses and give yourself THINKING time. Cut everything that doesn’t move the needle. Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Last week, I sat down the utter legend is Perry Hayden TaylorPerry is the founder of bigfish a marketing and design agency who's built a bevy of juggernaut brands. Gu Puds Charlie Bighams SipSmith Freddies FlowersOur conversation is a smorgasbord of tidbits, each containing scrumptious gems of knowledge to propel your business forward. ON TODAY’S MENU 1. Charlie Bigham's success story and crucial lessons for challenger brands 2. How to build a company culture where everybody LOVES to work (ambition wheels) 3. The 5 Step Brand strategy framework that bigfish have used for over 20 years to build household brands4. Why the best marketing is the marketing we don’t notice. 5. THINK BIG. DIVE DEEP. SWIM FAST. 6. Launching a start-up is like having a baby. Be there for tantrums and laughs. Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

This week’s episode of HUNGRY. is with the Food and Drink Marketing Master, Mark Palmer. Mark has a glittering and illustrious career: Ex-Marketing Director: Green & Blacks, Pret A Manger. Co-founder: Cawston Press, L.A. Kombucha. Chairman: UNION Hand-Roasted Coffee. Marketing Manager: Burger King and United Biscuits. His experience provides a deep well of knowledge. I took as many buckets (and lessons) as possible. ON THE MENU: 1. How Green & Blacks Scaled From a £4m “Niche Organic” Brand to a £40m “Everyday Premium Brand". 2. Why Challenger F&B Brands Actually Don’t Need Huge Distribution to Build a Huge Brand. 3. How Pret A Manger took on Starbucks, Costa and EAT by Doing The "Brilliant Basics”.4. The 3 Biggest Mistakes Food and Drink Brands Make That Stunts Their Growth. 5. How Brands Can Stand Out in Crowded Categories: The Do’s and Don’ts from Green & Blacks 6. Why Mark Believes "Worrying About Everything” Great Food and Drink Marketing? Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

"Covid changed consumer habits. Speciality is BOOMING. How do we enter the market?"“My brand isn’t a B-Corp yet, but how can we do better as a brand today?”“How do we make our brand REALLY work in speciality?”Asking yourself these questions?I’ve just THE podcast episode for you. Feast your ears on this week's Ep of ManiLife Conversations (soon to be called something else) with Paul Hargreaves, founder of Cotswold Fayre. Paul has over 20 years experience in speciality and is one of the early adopters of the B-Corp movement in the UK. ON THE MENU:1. Why brands/distributors MUST have a higher purpose (other than selling just food and drink) for a more invigorated and creative team. 2. You don’t HAVE to be a B-Corp to do GOOD. You can start TODAY. Always Progress. Never Perfection. 3. The BIG MISTAKES brands make when they launch into the speciality sector (and how to avoid them) 4. Paul’s new venture Flourish, “a farm shop that isn’t a farm shop" - this is super interesting5. Why we need more compassion, empathy and humility in leadershipWant more? Follow me on LinkedIn for extra content: https://www.linkedin.com/in/daniel-pope/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

“But I don’t have a big marketing budget to drive a listing?” “How can I compete with the big corporate brands” “How are we ever going to hit RoS targets” Having this conversation with yourself or team, right now? Keep reading. Last week, got very saucy on the podcast, with my broski Liam White co-founder of Dr. Wills In Lockdown 1, Dr Wills, like so many brands, were ransacked by Covid with food service and hospitality forced shut. 2020 was trudging through treacle. BUT fast forward a year - they’ve won listings at Tesco and Waitrose, become a certified B-Corp and a gorgeous rebrand. THE KEY LEARNING? YOU DON’T NEED A BRASH BOARD ROOM BUDGET TO DRIVE A MULT LISTING. ON THE MENU: 1. Why Liam believes stopping work, is work. Working from Home is draining, you’ve got to preserve your energy. 2. How to “hack” the system and get customer data if you don’t have the budget for Kantar etc. 3. Why the 1% makes all the difference when you’re a brand with 2 facings vs. a big incumbent brand with 40 facings. 4. How Liam's perception of what makes a great challenger brand has changed from 2018 to 2021 5. How to narrow down the laundry list of key messages/USPs to one. clear. point of difference. 6. Unpolished Emotional Content Through Friends and Family - will drive 10,000 jar sales7. What Liam would do differently he were to start again tomorrow - the common pitfalls brands make. Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Before Christmas, I interviewed Chris Dee ex- CEO of Booths and Director of Food at Harrods.At Harrods, Chris launched The Perrier Jouet Champagne Terrace, Harrods Brasserie, Tiffany Blue Box Cafe.But recently he's crossed the chasm to follow his passion: Whisky and is co-founder of MALTDAQ, a secondary buyers/seller’s market for Whisky. This episode was so much fun, I learnt a SHED load - 1. Your Ego stops you leaving your safe job. Be comfortable moving from Secure Master to Insecure Novice. 2. Embrace fierce competition. It stops you from becoming stale. 3. Staying calm amidst chaos. There’s no silver bullet to problem solving at large scale. It’s 1000 lead bullets every day... The trick? Ruthless prioritisation. 4. The Tea Spoon list. Look for the 1% edge, every day. This 1% compounds = increase brand love = increase sales. 5. The biggest mistake Food and Drink founder’s make is falling in love with their idea. Without Product-Market-Fit, you have don’t have a great business. Want more? Follow me on LinkedIn for extra content: https://www.linkedin.com/in/daniel-pope/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

"But I’m not a big brand with a big budget, where do I start?" “WTF?! - what brand am I even trying to create?"“Ye but, How do I stand out in crowded categories?"Need answers to these questions??Keep reading — Last week, I interviewed Lottie Unwin, Founder of The Copy Club and Ex-PROPER Head of Marketing. Lottie has the ability to cut through the “marketing jargon" and KEEP. IT. SIMPLE.We talk lots about my good friends over at Dr. Wills who’ve embraced the old school grit and hustle to drive ROS at their Tesco listing. ON THE MENU: 1. HOW EARLY STAGE FOUNDERS CAN GO ABOUT FINDING THEIR UNIQUE VOICE TO STAND OUT IN CROWDED CATEGORIES 2. HOW BRANDS CAN TURN THEIR FIRST 10 CUSTOMERS INTO DIE HARD RAVING FANS TO FIND ANOTHER 10,000 CUSTOMERS3. WHERE LOTTIE WOULD SPEND HER FIRST £500 TO GET OUT THE BLOCKS IF SHE WERE AN EARLY STAGE FOUNDER 4. WHY VULNERABILITY IS YOUR GREATEST STRENGTH AS A HUMAN BEING AND A BRAND 5. THE LOST ART OF HUSTLE - WHY YOU DON’T NEED BRASH BOARD ROOM BUDGETSWant more? Follow me on LinkedIn for extra content: https://www.linkedin.com/in/daniel-pope/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Shutting restaurants and pubs shut off peoples's happiness.Eating out is irrevocably life’s greatest pleasure. Walking through a restaurants doors abruptly melts away stiff-edges of stressful day. Swift service lays the table for an evening of delicious conversation with loyal friends. In a world overcooked with data and technology, a plate of food is the umbilical cord back to the bosom of intuition and creativity. Food never judges, only cuddles. Fold in some Malbec and neighbouring chitter-hatter and delicate - soothing caramel for the synapses.HEAVEN.This week, I’m excited to have my great friend Amelia Christie Miller, Head of Sales and Marketing at Food Chain on the Podcast.ON THE MENU:1. WHAT ARE THE MOST UNDERRATED D.I.Y KITS FROM SMALLER NEIGHBOURHOOD RESTAURANTS2. HOW TO GET RESTAURANT QUALITY INGREDIENTS DELIVERED TO YOUR DOOR DURING LOCKDOWN 2.0 3. WHAT CHARACTERISTICS WE CAN LEARN FROM LONDON’S TOP CHEFS 4. WHY THE PANDEMIC WILL ACTUALLY BENEFIT THE LONDON FOOD SCENCE LONG TERM5. LONDON’S BEST PUDDING6. LONDON’S THE BEST CHEAP EAT 7. LONDON’S BEST SOURDOUGH AND BUTTER8. BEST FOODIE INSTA ACCOUNTS TO FOLLOWWant more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

I had the joy of interviewing Guy Hacking founder of TRIBE .Guy is an absolute MACHINE - he ran 39 Marathons in 39 days in aid of fighting child trafficking and has built a big brand in an unconventional way. I learnt BUCKET LOADS from this interview!! ON THE MENU: 1. Be Authentic + Consistently show up + Lots of time (and failures) = SUCCESS 2. No food and drink startup journey is ever linear - it’s squiggly, left-right, side-to-side, up-down journey. 3. In Running/Business/Life always remember, The Good will pass and Bad will pass. 4. Building a die-hard following is crucial to success. But always seek objective feedback from “outsiders” who won’t blow smoke up your arse. Have your blind spots covered. 5. Your packaging/brand can have all the "Bells and Whistles” in the world. But in Food and Drink, your product must taste BANGING to drive Rate of Sale. Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Last week, I interviewed the fantastic and knowledgeable Zoe Howorth for Episode 4 of ManiLife Conversations. Zoe has 23 years of experience working for World-leading brands at Proctor & Gamble and Coca-Cola. Recently, Zoe's moved to a Non-Ex role at SME brands in different industries: Water Babies, Houston PR and Play Finder. Giving Zoe a very unique and holistic view of what makes Great Brands and successful businesses.My goal with the episode was to unpack Big Brand Lessons that small Challenger brands could implement immediately to accelerate their growth. The episode DID NOT disappoint, it was tremendously insightful and super fun. ON THE MENU: 1. WHAT ARE THREE 3 DO’S AND DON’TS WHEN BUILDING A REALLY SUCCESSFUL, EVERGREEN CHALLENGER BRAND2. HOW TO FIND A "GAP IN THE MARKET” AND A “MARKET IN THE GAP” WHEN DEVELOPING YOUR NEW IDEA3. WHY GREAT PACKAGING IS ESSENTIAL FOR SUCCESS AND THE DO'S AND DON'TS OF DEVELOPING GREAT PACKAGING4. WHAT ARE THE 1-3 POINTS THAT DEVELOP GREAT PITCHES FOR RETAIL BUYERS, THAT MOST CHALLENGER FOOD AND DRINK BRANDS FORGET TO INCLUDE 5. IF ZOE HAD ONLY A £1000 MARKETING BUDGET TO DRIVE TRIAL AT A BIG FOUR LISTING, WHERE WOULD SHE SPEND IT AND WHY?6. IF ZOE WERE TO GO BACK TO COCA-COLA WITH EVERYTHING SHE KNOWS NOW WHAT SHE’D DO DIFFERENTLY AND WHY?Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Alastair is the ex Marketing Director of Invesco and FTSE International.Today, he is the founder of Linguabrand, which work with ADIDAS, Cadburys NZ, Johnson & Johnson and Beam Suntory.They use Artificial Intelligence and Psychology to listen intently to consumers, and the brands they could choose from, to:ON THE MENU: 1. Understand WHY consumers pick up brands off supermarket shelves2. Learn THREE types of language to communicate EFFECTIVELY with consumers.3. Understand HOW brands must position themselves in crowded markets to INCREASE SALES.Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Yesterday, I had a delightful conversation with Olly Hiscocks from OLLYS forWe ran slightly over 30 mins - yup, time flies when you’re knee deep in chinwag!ON THE MENU: 1. HOW TO SELL YOUR STORY AS A BRAND, HOW OLLY GOT HIS OLIVES INTO SAINSBURYS2. HOW TO STAND OUT VS. BIG CORPORATES WITH BIG BUDGETS.3. HOW TO POLITELY HARRAS/PATIENTLY PERSIST WITH BUYERS - (DON’T SEND: “CAN I HAVE A MEETING EMAILS”)4. HOW TO USE N.P.D TO STAY RELEVANT - FOCUSING ON CORE VS. PUSHING NEW LINES5. WHEN IT GOES WRONG WITH BUYERS - CLANGERS’ R’ US.6. HOW TO COMBINE STORY AND DATA TO DELIVER A SHOW-STOPPING PITCHWant more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

A couple of weeks ago, I recommend a book by David Gluckman called "That Sh*t Will Never Sell"It's fantastic.David and I have talked in great depth about all things Food and Drink.We decided to film one of our conversations to help other challenger brands.There’s a lesson in execution here:Did I have any idea what I was doing? Absolutely not.Was the sound quality shoddy? YES.Can I sit still? No.Was I nervous? Yes.Could it be improved? Absolutely.If you've got an idea, execute IMMEDIATELY.For too long, I was crippled by fear of failure and insecurity.The faster you take action, the less breathing space you give fear to bubble up and slow you down.The hardest thing with any idea is STARTING. Once you start you build momentum and can iterate, improve as you go.Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk