HUNGRY.

My inner critic is right little mendacious bastard More annoying than he who wears GymShark to the pub Or she who works in P.R. with a “side hustle” An Interior Design Instagram page for a two-upper, two-downer… "just off” Wandsworth CommonMy malignant thoughts curdle Hot-spikes of self doubt join the party “You’re not good enough”“That was a pile of shit”“DO MORE”When the miffed-malaise seeps inI ALWAYS return to a delicious meditation taught by Sam Wigan. Thankfully, Sam is the latest guest on Hungry. Sam is co-founder of BELUGA BEAN, along with Renée Elliott (founder of Planet Organic). BELUGA BEAN help high level executives develop self-awareness working with Arianna Huffington, Thrive Global, IKEA, Coutts, ON THE MENU: 1. Practical Meditations To Navigate BIG PITCH Nerves - You Are Not The Outcomes 2. Spiritual Sales Lessons: Why You DON’T Need A Presentation Deck To Win More Business3. How To Lead Teams Through Uncertain Times: Trust + Communication + Respect4. The Tool Kit to Deal With The Internal Critic: Forgive Myself, For Judging Myself5. How To Develop Self-Awareness: Altitude + Seeing Where Six Spheres of Wellbeing Are Out of Balance #fmcg #pocast #challengerbrand #cpg🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

In 17 years, Sam didn’t interview ONE black person.Out of 10,000's of brands in Major UK retail, only 4 are black owned.Unconscious racism scurries through the underbelly.Its ghoulish ghosts linger in the shadows.Until 2020, post George Floyd.Sam Akinluyi felt a raw-stinging, deep-throbbing laceration.Laceration catalysed action.Sam founded Add Psalt a non-profit helping black founders enter FMCG.PSALT have partnered with Sainsbury's, Waitrose & Partners, Ocado Group, Tesco, AsdaSam is the Innocent MD.Niyi Olopade (Raising SEIS), founder of Novice Kitchen is part of the Add Psalt cohort.Niyi creates bamboozingly-banging Balinese Jams.ON THE MENU:1. The Principles of Great Negotiation for Challenger Brands: Know Your Value and Story + If You, Then We + Slowly Move to Your Breakpoint + Play Hard to Get2. How Innocent Cross the Chasm from “Challenger" to “Corporate" without Losing it’s Edge - STAY HUMAN3. Why Nigerian Values of Hustle + High Quality Work is a Super Power4. Why Founders Must ACCEPT that MOST Brands Won’t Become HouseHold Brands - Be Kind To YourselfFull episode goes live Monday 8am.Want other episodes?See below.#fmcg #podcast #foodanddrink #challengerbrand🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Imagine for one, tiny iota, ickle smidge of a milli-secondWINNING a Sainsbury'sand Tesco listing *WITHOUT* even pitching.Enter &SODAThe power of packaging.Gorgeously-wild - plunges you into Party time tonight.Let’s Be Havin Ya’-Liquid.DC-10/10 flavour.Glugg-back-Glasto. Tastes like Techno.Barry Darnell is founder of &SODA and analogue and is the latest guest on HungryWe wax lyrical about building brands with character.There’s also something EXTRA EXTRA special to accompany this episode.But, for now… SsssshhhhON THE MENU:1. Why Food and Drink Brands Must Play Hard to Get, Stop pitching - The Air Force One Rule2. Why Food and Drink Founders must pursue Unrealistic Goals outside of the day-to-day- business for HUGE growth3. Why product-market fit in the USA DOES NOT = Product-Market-Fit in the UK4. Why you DON’T HAVE to build a Food and Drink brand that raises SHIT LOADS OF MONEY and sells really quickly - the power of small teams🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

What's your Everest? Every brand is summiting their own Everest. Starting a brand is HARD. Marching through the arduous abyss. Spencer Mathews is a fountain of grit, resilience and self-awareness. Why? He does HARD things regularly. Ice-Ultra Marathon’s across spine-shatteringly cold vistas. Or The Marathon Des Sables a six-day, 251 km ultramarathon in screaming-frying-pan-heat. A sandstorm of strife. Spencer, is founder of Clean Co. winning listings at Sainsbury’s, Waitrose, Tesco, Morrisons, launching in the US.A Spencer with razor-sharp, icy-wit delivers a Master Class in Grit. One quote hasn't escaped my mind: "When you're FUCKED. You're ONLY 40% FUCKED” Now, I’m smiling through setbacks. ON THE MENU: 1. Why the greatest feeling is achieving something you deemed impossible: FIND THE VALUE IN SUFFERING. 2. Lessons from Nims Purja (from Netflix 14 Peaks) - “WHEN YOU THINK YOU’RE FUCKED, YOU’RE ONLY 40% FUCKED_. 3. Lessons from Ursula Berns (former CEO Xerox, UBER board) = "WHERE YOU ARE, IS NOT WHO YOU ARE: CONSTANTLY REINVENT YOURSELF + NEVER LOOK BACKWARDS” 4. How to raise £1 million over a lunch: Wild Ludicrously Audacious Goals, Honesty, Energy + Conviction = Influence. 5. Why you *have* to be all in - you can’t have a side hustle and you must create no option for failure. Get in touch in the comments below or head to...Instagram: https://www.instagram.com/_hungry.pod/Linkedin : https://www.linkedin.com/in/daniel-pope/Email: [email protected]. is the podcast for challenger food and drink brands wanting to pour gasoline on their growth #fmcg #cpg #foodanddrink🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

A Colombian Carnival glided down my gulletCoquettishly carousing my taste budsDark and Zesty over ice.Rolling-your-toes-through-sand-BlisssEven slipped into my Havianna sandals-with-a-cheeky-strap - you ok hun?"ALEXAAAAAAAA - Daddy’s home, put on Daddy’s fave - Texas "Inner Smile”Caleno is bamboozingly banging.Fiesta of Flavour sans Full-English HangxietyCaleno’s delicious success: won listings at Sainsbury's, Waitrose & Partners, Marks and SpencersCaleño Drinks’s founder, Ellie Webb 💃🏽✨ Webb is the latest guest on Hungry.ON THE MENU:1. How to hire right, so you DONT have to fire fast - Who The A Method for Hiring: Meticulous screening process + hire on VALUES + how to ask the right questions + never skip reference checks2. Why a Brand is an Entity and You Must Obsess with How You Show Up - “Always Go Above and Beyond”3. The Differences between On Trade vs. Off Trade - How To Make On Trade Work - On trade = Different connection and occasion with consumer. + teach them incremental upsell4. How To Build Resilience: Keep a Dairy of All Your Dark Days + Realise EVERYTHING will pass.5. How To Push Through the Enormity of the Idea - Use LinkedIn to Network and Hustle. Hustle. Hustle.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Suffocating rain slowly screamed down just before Christmas.Hunkered at a bus stop in Islington. Hiding.Gorging on chocolate bars to escape gut-wrenching pain.At the final minute, OLLY’s lost HUGE sums of fundingA signed-sealed-delivered-I’m-Yours deal...GONE.KAPOOCH.“Let’s sack it off” “Find another job” menaced through Olly’s mind.But, like, all great leaders,Sergeant Snack-a-nator came back stompingOLLY’s won listings: Sainsbury’s, Tesco, Waitrose, Ryanair, Morrisson’s Easy JetFeel like quitting? This is for you.ON THE MENU:1. How To Deal with Losing Huge Amounts of Funding When They Pull the Whole Deal: One Step at a Time, One Step Forward2. How To Create build a culture based on trust - "If you want your business looked after, look after the people, who look after the business"3. How OLLY’s inspire and mobilise a team to inspire customers to Feed Your Feel Good4. Why Brand Always wins in crowded categories - “A brand is a moat that starves off competition"5. How OLLY’s found the Blue Oceans where no one was Swimming: Combine Two Categories - Healthy DeliciousFull episode goes live MONDAY 8AM.Can’t wait till then? Search Hungry. on Spotify and Apple🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Pressure. Perfection.Stress. Suffering.Teamwork. Trust.Authentic Creativity.Delicious leadership lessons bubble in the kitchen and spill in the board room.Leading a brigade of chefs or challenger brands are the same.The latest guests on HUNGRY. are James Cochran and Dan Henry.James’ career sparkles:- Worked under Bret Graham at The Ledbury, taking it from a 1 to 2 Michelin Star * - becoming the 11th best restaurant in the world.- Head Chef of The Harwood Arms, London’s ONLY Michelin Star pub.- James and Dan, co-founded the restaurants 12.51 and Around The Cluck.- Creating an INSANE Scotch Bonnet Jam product with the legends Pam Digva and James Digva - listed in 500+ Sainsbury's stores.The biggest lesson?The Art of Simplicity.Humans convolute EVERYTHING, adding more and more.BUT.The best strategy?SIMPLICITY.Our conversation rifled home a quote I love: SLOW IS SMOOTH. SMOOTH IS FAST.Slowing down allows, Simplification.Simplicity = Speed.ON THE MENU:1. HOW TO FIND YOUR AUTHENTIC EDGE IN CROWDED CATEGORIES: FIND YOUR SOULS’ STORY + EMBRACE ROUGH AND READY2. WHY GREAT PRODUCT *ALWAYS* TRUMPS SEXY PACKAGING OR PRODUCT: BE FASTIDIOUS WITH YOUR PRODUCT3. WHY BRANDS MUST MAKE THEIR *WHY* AND PRODUCT *UNIVERSAL* - THE DANGERS OF BEING “TOO NICHE”4. *THE* LEADERSHIPS LESSONS FROM MICHELIN STAR KITCHENS: HIGH STANDARDS + RESILIENCE + TRUST + REDUCE YOUR EGO = PERFECTION5. THE ART OF SIMPLICITY: WHAT DEADWEIGHT CAN YOU *SUBTRACT* FROM YOUR BUSINESS OR LIFE🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

"Rockstar Entrepreneur" is the BIGGEST load of tripe. Instagram added a vacant veneerA razzle-dazzle romanticism to entrepreneurship. Fake Gnashers. Faux Gold. “Swipe Up for my course on How I Sold 500,000 Bits-of-Coin from the Homebase car park”"YOOO’ flying PJ” - on photoshop in their PJ’s waiting for Lasagne and Garlic bread to *bing*People pine to be a Pearly White founder. The issue?Completely false expectations.Simon Chard, described the journey as “Being chained to a speed boat, flying through a storm”Simon is co-founder of PÄRLA and the latest guest on HUNGRY.PARLA’S INSANE rapid success: won listings at Sainsbury's’s, Waitrose & Partners, Boots UK, Ocado Group.Our conversation, peels back the veneer of their success, surgically digging into the hard truths.Sleepless nights, stoicism, resilience, maniacal drive.ON THE MENU: 1. HOW TO WIN A SAINSBURY’S LISTING WITH NO PRIOR FMCG EXPERIENCE - KNOW YOUR MARGINS (GM1, GM2, GM3) + “WHAT DOES THE RETAILER WANT? > WHAT DO WE WANT?” 2. HOW TO TURN YOUR INSECURITIES INTO A SUPER POWER: SAY YES TO EVERYTHING IN YOUR 20’S DEVELOP A MANIACAL OBSESSION 3. WHY FOOD AND DRINK BRANDS MUST THINK ABOUT THE *BRAND ICON* AT HOME NOT JUST ON THE SHELF4. HOW STOICISM REMOVES THE STRESS AND WORRY OF THE FOUNDERS JOURNEY: “A BRAVE MAN DIES ONCE, A COWARD DIES A THOUSAND TIMES” 5. WHY KINDNESS IF THE FOUNDATION OF CONFIDENCE AND HOW TO USE IT AS A SUPER POWERFully eppy live Monday🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

HANDS DOWN my favourite day of the year. Even tops when I got a pair of Heeleys (with green lights) for my 25th. Summer yawns, the sun shudders in the high blue skies like a white marble. Meatopia an unctuous utopia of unreal grub. A bacchanalian flame-soaked meteorite of food, fire and booze. This Little Piggy went Tobacco Docks, “Me, Eat” - stuffing my face, Notorious P.I.G. style. Washed down gallons of Beer, the colour of Autumn, cold like Winter, tastes like Spring. A Notorious B.I.G line up - Ottolenghi, Fergus Henderson, Richard Turner.The latest guest on the pod, is Mat Kemp co-founder MEATOPIA. There are SO many delicious lessons in here, that you'll never find in a banal business book.ON THE MENU: 1. HOW TO TAKE AN NACENT CONCEPT FROM 0 - 1 - RELENTLESSLY USE YOUR NETWORK, BEG, STEEL, BORROW ADVICE FROM PEOPLE. 2. HOW TO KEEP THE FOUNDERS MAGIC ALIVE AS YOU SCALE: DEFINE YOUR CORE VALUES + GREAT BRANDS ARE BUILT BY WHAT THEY SAY “NO" TO. 3. WHY YOU MUST FALL IN LOVE WITH THE JOURNEY AND BE HAPPY TO BE “PISS POOR” AND “CLING ON” 4. HOW TO ATTRACT INVESTORS/CHEFS TO YOUR BUSINESS IDEA OR DREAM - SHOW THE VALUE OF BRAND DEPTH AND THE 5 YEAR JOURNEY 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Riverford, desperately needed consumers to understand their “WHY".But How?Enter Perry Haydn Taylor Hayden Taylor. Perry and Riverford Organic Farmers's founder, Guy Singh-Watson escaped the brash, banal board room. They went surfing in Devon. Under boundless blue skies, sat on a rock, watching the rolling glittering waves. Salty sea air greased their conversation, Perry dug deep. DeepDeepDeeperRiverford’s WHY? "Solving Greed" Next, Perry and big fish, conjured Riverford’s delicious slogan “LIVE LIFE ON THE VEG” Brands are human connections. Your “WHY” is the bridge connecting consumer soul with your brand.So excited to welcome back the utter legend Perry Haydn Taylor to the pod! Perry and big fish® are behind a bevy of brands - Gü Puds, Boden, Riverford Organic Farmers, Clipper Tea , Freddie's Flowers Dorset CerealsPerry N’ Pope Part Deux - hope you enjoy xON THE MENU: 1. WHY FOOD AND DRINK FOUNDERS MUST DREAM BIG. DIVE DEEP. SWIM FAST IN THE RELENTLESS PURSUIT OF BETTER2. WHY FOOD AND DRINK BRANDS MUST STOP SPENDING MONEY ON CONSUMER RESEARCH REPORTS - “GET OUT OUT OF THE BOARD ROOM” 3. HOW RIVERFORD GOT CONSUMERS TO UNDERSTAND THEIR WHY - “WHY DO YOU GET OUT OF BED?” “WHAT PROBLEM DO YOU SOLVE” - 4. WHY BRANDS MUST PROLIFICALLY PUSH THEIR “BENEFITS” NOT “FEATURES” TO STAND OUT IN CROWDED CATEGORIES🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

I always dreamt of this marriage.In 2020, the first time, my Frodo-saucisson-fingers slapped the record button. I dreamed of marrying an O.G challenger with a buccaneering brand with bigger-than-BIG dreams.Keir Carnie, Edward Williams and Jamie Laing are THE puuurrrrfect trio. Ed and Jamie, co-founders of Candy KittensGourmet sweets tickle my inner-glutton glutton into gleeful bliss.CK's gargantuan success: won listings at Sainsbury's’s, Waitrose & Partners, Ocado Group, Whole Foods Market. In 2021, Jamie and Ed founded TUCK SHOP. TUCK SHOP galvanises the next swath of rambunctious twinkle-eyed challengers. My broski, Keir Carnie, Nuud | Plastic Free Gum, is their first brand.Nuud are chewing up the chewing gum category.Stripping it bare of it’s plastic-ridden-clobber, revealing the naked truths. Our episode is a jam-packed bag of gourmet wisdom.WARNING: Chew Slowly ON THE MENU: 1. WHY NAVITY IS A SUPER POWER: "NEVER FOLLOW LOGIC, OTHERWISE YOU’LL END UP IN THE SAME PLACE AS EVERYONE ELSE."2. WHY EARLY STAGE BRANDS MUST BE PROFESSIONAL AND FOCUS ON THE LITTLE THINGS THAT MAKE YOU BIGGER THAN YOU ARE 3. WHY FOOD AND DRINK BRANDS MUST REALISE THERE’S A DIFFERENCE BETWEEN A “BRAND” VS. “BUSINESS” DECISION - KATIE CLAPHAM 4. WHAT IS A BRAND - "A BRAND IS WHAT PEOPLE SAY ABOUT YOU, WHEN YOU’RE NOT IN THE ROOM"5. HOW TO HANDLE THE TUMULTUOUS FOUNDERS JOURNEY AND THE UPS AND DOWN - "ALWAYS ASK, SO WHAT?” Eppy goes love Monday 8am. Cannae wait til then? Other episodes in the comments below. Have a wonderful weekend!!🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

HOW SEEDLIP PIONEERED THE LOW-TO-NO CATEGORY AND WON LISTINGS AT WAITROSE, M&S, OCADO AND MICHELIN STAR RESTAURANTS - BEN BRANSON This conversation CHANGED EVERYTHING. Ben taught me, NATURE IS EVERYTHING. Hold ya horses - You may think, I’m slipping into a pair of Tom’s, carousing through Tooting Bec, fondling Daphodiles, listening to Tame Impala (sounds banging tbf) It’s NOT. Nature and the founders journey are inextricably intertwined. Nature, like start ups: Pain and Chaos wield Flourishing Growth. Nature, like start ups: CONSTANT CHANGE, the seasons and the journey are in flux, Good, Bad and Ugly. Nature is where founders find thunderous creative-dynamite to blisteringly disrupt categories. Nature is ego-dissolving, perspective-altering - allowing founders to detach EGO from BRAND. Seedlip had rip-roaring flourishing success, single-handily pioneering Low To No Category. Won a Gold Medal at The Chelsea Flower Show Sold 3000 Units in Selfridges in 3 weeks. Won listings at Ocado, M&S, Daylesford, Waitrose, Tesco, Whole Foods Market Work with an illustrious list of Michelin Star restaurants. By far one of my favourite convo’s so far. Implore you listen to this puppy in a park or or woods or garden, let the hot sun tickle the nape of your neck. ON THE MENU: 1. WHY *NATURE IS EVERYTHING* AND NATURE'S PARALLELS WITH THE ENTREPRENEURIAL JOURNEY: PROGRESS, PAIN, CHAOS, GROWTH, FLOURISHING 2. WHY BEING YOUR OWN WORST CRITIC IS EMPOWERING - NOTHING ANYONE SAYS ABOUT YOU/OR YOUR BRAND CAN HURT YOU 3. WHY HIRING A CORPORATE M.D. IS DANGEROUS FOR CHALLENGER BRANDS AND WHAT TO DO ABOUT IT 4. SEEDLIP'S HIRING PROCESS TO ATTRACT GREAT TALENT THAT ARE THE *RIGHT CULTURAL FIT* - SEEDLIPS SEVEN PSYCHO TESTING QUESTIONS 5. THE SEEDLIP STRATEGY TO BUILD BRAND AWARENESS ON A TINY BUDGET - THE BRAND TOUCH POINT IS EVERYTHING. 6. WHY YOU MUST LOOK *OUTSIDE* FOOD AND DRINK TO CREAT ORIGINAL IDEAS + NOTHING IS EVER TRULY ORIGINAL 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

STOP thinking like a Challenger Brand, please.Zipping n’ zinging through the Challenger zeitgeist is a David vs. Goliath mentality. Post BrewDog, challenger brands act like Punk Bands.Minor Figures took a screw-that view and forged a new path. They act like a FUNK BAND. Stuart Forsyth, taught me: "We play our groove and let our people come dancing”Mind-bendingly banging products. Weird. Lurid. Wonderful. Avant-garde, chilled-contrarians fusing music, coffee and art. Cult-like evangelists, venerate the brand, blotching their body with Minor Figure tattoos. Minor Figures won listings at: Waitrose & Partners, Tesco, Morrisons, Coles GroupOur conversation unshackled my noggin from the challenger-thinking straight-jacket.My mind grooved into new forests of curiosity like a randy Truffle Pig.Grab yourself a strong coffee, allow your mind to meander. ON THE MENU: 1. WHY FOOD AND DRINK FOUNDER’S MUST "BITE OFF MORE THAN THEY CAN CHEW THEN CHEW LIKE HELL"2. WHY FOOD AND DRINK BRANDS MUST THINK LIKE “FUNK BANDS” NOT “PUNK BRANDS” - TO AUTHENTICALLY STAND OUT IN CATEGORIES 3. WHY SMASHING IT IN TWO CHANNELS IS THE PREREQUISITE BUILDING A LIFESTYLE BRAND 4. WHY FOOD AND DRINK FOUNDERS MUST FALL IN LOVE WITH OBSTACLES AND CHOOSE YOUR STRUGGLE. = “I GET TO FACE THIS CHALLENGE” VS. “I HAVE TO FACE THIS CHALLENGE” 5. HOW FOOD AND DRINK FOUNDER CAN SEPARATE THEIR BUSINESS WORTH FROM THEIR SELF WORTH - “WHAT IF IT ALL ENDED TOMORROW? ” Big thanks to Ben Vear for sorting this out.Fully eppy goes live Monday 8am. Cannae’ wait till then? Other episodes in comments below. #fmcg #podcast #challengerbrand #cpg #coffee🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

If Willy Wonker chinned a few shandy’s and fornicated with Lego Land.Their love child?Pleesecakes.Scrolling through their Insta, irreverent and utterly unctuous.Cathedrals of Cheese cake, coquettish and magnificent, doused in delicious decoration.Mind-bendingly banging.Pleese Me, Pleese Me, Pleese Me - Teeeasee me babyyy, Til’ I lose controlMy Childhood-Curiosity carouses with my Dad-Bod gluttony.Pleeeeeese Sir, Gimme Mo’, MOBUT.Peel behind the pleasing veneer and meet their founder, Joe MoruzziJoe has thunderous-tenacity bubbling in his bones and transforms Fear from Foe to Friend.Joe’s built a DIE-HARD community of Pleesecake fans.- Won listings at Ocado Group, Whole Foods Market, Amazon Fresh- Made cakes for the Queen and whole bevy of celebrities.- Pivoted their business Cheese Cake model to create Freeze Cakes- Been on live TV with Holly Willoughby and Phil Schofield and entered the Dragons Den.Our conversation is for anyone wading through repugnant-gloomy puddles of self-doubt, imposter syndrome and fear.ON THE MENU:1. WHY FOOD AND DRINK FOUNDERS MUST SAY NO TO MAJOR SUPERMARKETS - THE OPPORTUNITY MUST BE WIN-WIN2. HOW FOOD AND DRINK FOUNDERS CAN TURN FEAR INTO THEIR FREIND - EMBRACE THE FEAR AS EXCITEMENT3. WHY FOOD AND DRINK FOUNDERS MUST FALL IN LOVE WITH BAD DAYS TO APPRECIATE GOOD DAYS - GOOD DAYS. BAD DAYS MINDSET.4. KEY LESSONS IN BUILDING A SOCIAL MEDIA FOLLOWING FROM JOE WICKS: GREAT CONTENT WILL ALWAYS BE FOUND + AUTHENTICITY5. HOW TO PIVOT YOUR INITIAL PRODUCT TO FIND THE PRODUCT-MARKET-FIT PANACEA: LOOK FOR THE SIGNALS🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

An electric pudding of nerves - pacing and pacing and pacing. Foiled in ferocious imposter syndrome.Barrages of self-doubt pinged and zinged around my nut like furious pinballs. "My first EVER DRAGON on the poddy!??!” “I CANNAE do this, Dan-ae?!"Sarah Willingham's career sparkles:- Head of International Expansion at PizzaExpress and Planet Hollywood- Bought, built and sold the UK’s largest chain of Indian Restaurants, Bombay Bicycle Club - 2015 - 2017: Sarah was a Dragon alongside Peter Jones, Deborah Meaden, Nick Jenkins- Founded and floated Nightcap PLC with net sales of £15.5 million in their FIRST YEAR (The London Cocktail Club)- Investor and chair at TONKOTSU (best ramen this side of Japan) and The Craft Gin ClubMy goal?Peel back the veneer of Sarah's conglomerate business success. Sarah is warm, kind, extremely balanced human being.Apres our convo, Utterly bamboozled, brain bulged and bubbled with life-changing-wisdom. ON THE MENU:1. WHY FOOD AND DRINK FOUNDERS WILL FIND THEIR BUSINESS MODEL BY DOING: TAKE ACTION. TAKE ACTION.2. WHY FOOD AND DRINK FOUNDERS *MUST TAKE HOLIDAYS* - ALL YOUR BEST IDEAS COME ON WEEK THREE OF A HOLIDAY3. WHY FOUNDERS MUST DITCH THE *CAREER PATH* AND BUILD THEIR OWN *LIFE PIE CHART*4. WHY ASKING THE RIGHT QUESTIONS ARE THE FOUNDATIONS OF STRATEGY:- WHAT DOES GREAT LOOK LIKE? - IF SOMEONE GAVE YOU A MILLION POUNDS TODAY. WHERE WOULD YOU SPEND IT? - DOES THIS ACTUALLY MOVE THE NEEDLE?- DO MORE OF THE SAME. 5. WHY FOUNDERS *SHOULDN’T RAISE* UNTIL THEY CREATED SHARE HOLDER VALUE: JUST SELL. SELL. SELL 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

WIN FREE SAUCE SHOP SCOTCH BONNET CHILLI JAM (IT'S SOOO BANGING!!)We're running a deliciously sauuucyyyy competition for this episode - WIN Scotch Bonnet Chilli Jam - take your sarnies or BBQ to a different stratosphere!!How? Simples.1. Please SHARE this pod episode on your LinkedIn or Instagram stories 2. TAG ME. LinkedIn: Daniel Pope or Instagram: _hungry.pod 3. We'll select a WINNER at random and send you Sauce!! Episode below - Plunged into delicious oblivion.Stumbled in 50-Shades-of-squiffy.Ripped open a bag of Doritos.Dunked in Sauce Shop x James Cochran Scotch Bonnet Chilli JamOther-worldly, face-meltingly banging.Luscious rolling waves of crimson sticky-fudgyness - then BANG!!A cantankerous chilli whip cackles and hisses and screams.C’est Bon.Sauce Shop are THE connoisseurs of collabs.Most recently with FOALS.Holy Fire Hot Honey - Holy Fuck, Hold my beer Hunny - different gravy delish.Salacious Sauces giving every Fat-Fingered-Fat-Face-Three-Quarter-lengths BBQ fantatic the Horn.They’ve won listings a Whole Foods Market, Sainsbury's MorrisonsAND BUILT THEIR OWN FACTORY FROM SCRATCH.Pam and James are kind genuine souls and they’re the latest guests on HUNGRY.ON THE MENU:1. HOW TO LEAD YOUR TEAMS WHEN RUNNING YOUR OWN FACTORY: “OFFICE" VS. “FACTORY" WORKERS = SHAKE UP EVENTS + RADICAL CANDOUR2. HOW TO BUILD YOUR OWN FACTORY FOR £10’0003. WHY YOU MUST FOLLOW YOUR CORE SOUL EVEN IF IT’S THE PATH OF MOST RESISTANCE - MAKE THE PRODUCT YOURSELF4. THE TOOL KIT FOR INTROVERT FOUNDERS TO BECOME EXTROVERTS AND WIN LISTINGS AT SUPERMARKET. REPS. REPS. REPS.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Stoicism is THE operating system for F&B founders to smash through struggle. My latest guest on HUNGRY. is Ed Hauck, co-founder The Curators. Ed, like me, is fascinated with stoicism. The Curators curate a smorgasbord of scrumptious snacks: Jerky, Billtong, Chorizo sticks, Pork Puffs and Peanuts. They’ve won listings at: Waitrose, Sainsbury's, TESCO, Morrisons My goal with our conversation?Make stoicism palatable for buccaneering brands. ON THE MENU: 1. HOW TO CRACK THE NPD PARADOX: INNOVATE OR DIE VS. INNOVATE TOO MUCH = LOSE FOCUS 2. FOOD AND DRINK FOUNDERS, ALWAYS REMEMBER: “YOUR FIRST IDEA WILL NEVER BE THE IDEA THAT MAKES YOU FAMOUS” 3. WHY FOOD AND DRINK FOUNDERS MUST IMPLEMENT T “IF YOU CAN’T WIN ON SCALE, YOU MUST WIN ON TASTE”4. WHY ALL FOUNDER’S MUST ACCEPT THE "ONLY CERTAINTY IS UNCERTAINTY” AND “WE SUFFER MORE IN IMAGINATION THAN REALITY” If you enjoy the episode, please leave a review and share! Thank you so much!! 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

In 2006, finally, something erupted.Health food was an imbroglio of crusty and boggey-fied, innocuous yet alienating food.Glib green and banal brown shelves had less personality than a broken Asthma pump in a hospital car park.A cacophony of precocious cardboard-with-a-conscience.In 2006, thankfully, a TECTONIC SHIFT ERUPTED!!!Lashings of lurid orange and green and pink and red lava spilled over supermarket shelves.A bombastic riot of eye-gorgingly-gorgeous products, coquettishly carousing your taste buds.Rude Health, the Granola-gorging Jospeh and the technicolour Dream Coat.Rude Health made you feel beautiful and bountiful.They’ve scaled from +£20 million, won listings at Sainsbury’s, Waitrose, TESCO, Booths.My latest guest on HUNGRY is the wonderful, Camilla Barnard, co-founder Rude Health.One of my favourite episodes to date!ON THE MENU:HOW TO BUILD GREAT LEADERSHIP TEAMS: BRAND FIT TRUMP SKILLSET EVERY. SINGLE. DAY. OF THE WEEKHOW TO DRIVE ROS AT YOUR FIRST MULT ON A SHOE STRING BUDGET: ASK WHY? - SAMPLE YOURSELF (NOT AGENCIES)- WANGLE FREE PR.WHY CONSTANTLY ASKING “WHY” IS THE NEXUS OF ALL GREAT CHALLENGER BRANDSWHY CHALLENGER BRANDS MUST ADOPT “SERENDIPITY OVER STRATEGY” IN THE EARLY DAYS.HOW TO CRACK THE EXPORT ENGIMA - RUDE HEALTH’S STRATEGY UNLOCKING HUGE LISTINGS IN PORTUGAL, NETHERLANDS AND SINGAPORE🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Never been SO NERVOUS to publish a podcast.Somedays, my mental health is a magnificent malignant feast.Self-esteem like a feeble Pringle in a February puddle.A seething swap of mucky self-doubt, pillaging positivity.Nuclear explosions of imposter syndrome erupt through my noggin.“You’re not good enough!”“Why bother?”“That was sh*t you scum bag””My latest guest on HUNGRY. is Harry Turpin, a dear friend and a kind soul.Harry is founder of The Savourists: they’ve won listings at Whole Foods Market, Planet Organic + a bevy of wholesalers.Harry also hosts a delicious podcast, UNTOLD, exploring mental woes in founders.If you’re struggling with mental health or anxiety or doubt, I implore you to listen.ON THE MENU:THE SUBTLE INTERVIEW PROCESS TO HIRE THE BEST TALENT - “WHO’S ORDERING THE COFFEE?”CRUCIAL START UP LESSONS FROM THE WISE SAGES - MARK PALMER AND DAN BROUGHTON - CASH IS KING + STAY TOP OF MIND.THE TOOL KIT TO PUSH THROUGH ANXIETY AND SELF DOUBT: MONKEY BRAIN, GRATITUDE, KINDNESS.HOW TO INSPIRE YOUR SALES TEAM TO “BASH DOWN DOORS” - GET OUT THERE WITH THEM + CREATE A CULTURE CELEBRATING FAILUREHOW TO TURN SELF-DOUBT AND ANXIETY INTO ROCKET FUEL TO PUSH YOU FORWARDEPISODE GOES LIVE MONDAY 8AM.LISTEN TO OTHER EPPY’S IN THE COMMENTS BELOW.Have a great weekend x🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

At the door step, everything eased.Mind churning like miffed butter, flecked with F*ck-me-there’s-just-too-much-on!One of those INTENSE days.Emails eviscerating Zen, to-do lists trampling Calm.Instant Gratification masquerading as Instagram: scrolling your way to shameful oblivion.Mindful Chef is more than a recipe box.A panacea against the pummelling of putrid notifications.Banging recipes and Build-Your-Own-Meditation-Retreat at home.Slip into sliders and sarong (yeh, climbed MK 2013 - Milton Keynes Snow bowl)Whack on a bit of MJ. Just Beat Ittttttt - the eggs and the work stressSlice n’ dice your way into a Smooooth Criminal-Spring Well of Happiness.Myles Hopper, founder of Mindful Chef is the latest guest on HUNGRY.ON THE MENU:WHY FOUNDERS MUST USE THE WORD “NO” AS PART OF A GROWTH MINDSET TO CONSTANTLY IMPROVEWHY FOOD AND DRINK FOUNDER’S MUST BALANCE BIG AMBITION WITH DAILY BALANCE TO AVOID BURNOUT - “THINGS CAN ALWAYS WAITWHY FOOD AND DRINK BRANDS MUST ENCOURAGE COMMUNICATION AROUND FAILURE: MINDFUL’S FEAST OF FAILURETAKE THE PATH OF MOST RESISTANCE TO CREATE DIE HARE FANS: “GET UNDER THE SKIN OF YOUR CUSTOMERS”HOW TO MAINTAIN CULTURE AND BRAND AS YOU SCALE TO 130 EMPLOYEES: VALUES + CELEBRATING SMALLS WINS +GREAT LEADERSHIP = KNOWING WHEN TO BE ON AND OFF THE DANCE FLOOR🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

My sleepy inner glutton woke in wild alarm with furious wet eyes.Mooching through carbohydrate cathedrals of pasta and sarnies and sourdough.Blistered rust-coloured chicken, chips with a glass-shattering crisp, swimming in a swamp of glistening gravy.Pummelled with dish after dish of dee-lish.Tom Straker’s food is other-worldly and soul-nourishing.MANZZ GOT THA FOOOOOOD CUZZZZ.Tom is the latest guest on HUNGRY.My goal?Unpack crucial lessons from running high-octane kitchens, apply them to challenger brands.ON THE MENU:HOW TO EFFECTIVELY GIVE FEEDBACK: LEAD WITH EMPATHY - EMPLOYEES WANT TO BE “HEARD” NOT “TOLD”WHY “TRAIN HARD. FIGHT EASY” IS A MANTRA BRANDS SHOULD APPLY TO BUYER OR INVESTOR MEETINGSTHE PARALLELS OF GREAT RESTAURANTS AND BRANDS SERVICE. SETTING. FOOD >> TONE OF VOICE. BRAND. PRODUCT.WHY SOCIAL MEDIA IS KILLING OUR CURIOSITY AND INQUISITIVENESS AND WHAT TO DO ABOUT ITEPISODE GOES LIVE MONDAY 8 AM.OTHER EPISODES IN THE COMMENTS BELOW.Have a banging weekend🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

“I’ve literally lost my identity?”“Who on earth am I?”“How do I come back from rock bottom?”These thoughts ricocheted her mind like an anxious pinball in an angry blizzard.Dominique was lost.Recruitment career didn’t go to plan. Singing career didn’t take off.Searching and searching and searching.Until she found… Food, Glorious Food.Founder of Woolfes kitchen, who make a riot of heinously-addictive, lip-smackingly gorgeous pastes and nuts.On Monday, she WON Jamie Oliver’s Cookbook Challenge.Dominique, is the latest guest on HUNGRY.All of us will have an IDENTITY CRISIS.Stuck in a job you hate? Had Kids and lost your confidence? Want to change career completely?This episode is for YOU.ON THE MENU:HOW TO USE PREVIOUS FAILURES TO SET YOU UP FOR FUTURE SUCCESS: CONSTANTLY JOIN THE DOTS.HOW TO REINVENT YOURSELF AND FORM A BROKEN IDENTITY: GET CURIOUS + WRITE A LIST OF WHAT MAKES YOU ACTUALLY HAPPEN + TAKE ACTIONJAMIE OLIVER CRUCIAL LEADERSHIP LESSONS: PASSION + EMPATHY = GUIDE TEAMSHOW CREATIVITY IS THE CURE FOR DEPRESSION AND ANXIETY: CREATIVITYHope you enjoy!!🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

WAHOOO IT’S FINALLY HERE!!YOU’RE GUNNA LOVE THIS ONE!!MOJU, ripped up an alienating dogmatic “health industry”, add a lashings of fun and sprinkles of personality.Highest £ROS in total Juice and SmoothiesHighest £ROS in Food To GoNo.1 brand in Functional Shots with 48% market shareDelivering 84% Functional Shot growth10 MILLION MOJU SHOTS were consumed in 2021 - that’s one shot every 3 seconds! ⚡️Winning listings at: ASDA, Waitrose, Whole Foods Market, Planet Organic, Sainsburys,ON THE MENU:WHY FOOD AND DRINK FOUNDER’S MUST GIVE THEMSELVES “NO OPTIONALITY” - PUT A GUN TO YOUR HEAD.HOW TO MANIFEST GREAT CULTURES: ALWAYS CELEBRATE THE SMALL WINS AND LINK THEM BACK TO VALUESWHY FOOD AND DRINK FOUNDERS MUST CHOOSE INVESTORS WHO “LEAVE THEM TO IT” AND DON’T DISRUPT THE VISION.HOW TO CREATE A CATEGORY ONE AND CREATE PRODUCT-MARKET-FIT - LOOK FOR THE SIGNALS.HOW TO SELL A NACENT CONCEPT INTO GROCERY BUYERS: BRING THEM INTO THE STORY THROUGH DATA BRUSH STROKES.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Eyes stung like violent wasps dipped in vinegar.Face like a dilapidated like glum high street.Swimming in the screaming beer-fear fantods.Thankfully, a super hero saves the day, every day.A soft hand, dusts you off, whispers: “Keep Your Chin Up”Creamy cuddles with a cantankerous coffee SLAP!J’adoreee Jimmy’s Iced Coffee.Jimmy’s are the O.G. challenger brand - unapologetically authentic with mind-bogglingly delicious products.They’ve won listings: ASDA, M&S, Co-Op, Sainsbury’s, BPJim Cregan is the latest guest on HUNGRY.ON THE MENU:HOW F&B FOUNDERS CAN TRANSFORM FEAR INTO EXCITEMENT TO WIN LISTINGS - BE HUNRY YET TERRIFIED.FOUNDER’S MUST STOP “THE LAZY EFFORT GAME” - IF YOU’RE LAZY AT THE BEGINNING OF THE SALES PROCESS - IT SETS THE TONE THAT YOU’LL BE LAZY AS AN ACCOUNT MANAGER - *DON’T BE LAZYWHY FOUNDER’S MUST BUILD CULTURES LINCHPINNED ON "SPEAK UP, DON’T HOLD IT DOWN”HOW TO SWEAT YOUR MARKETING BUDGET: BALANCE “BRAND” VS. “DRIVING RATE OF SALE” - RETURN ON EMOTIONAL INVESTMENT VS. RETURN ON INVESTMENTHOW FOUNDER’S CAN STOP THE INCESSANT NEED FOR MORE, MORE, MORE - PAUSE. LOOK AROUND. BE GRATEFUL*Follow on LinkedIn and Instagram for more content.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

James Averdieck founder of GU and The Coconut Collaborative is the next guest on HUNGRY.In 2003, James launched GU securing listings at all major retailers and successfully sold to Noble Foods for £32.5 million.In 2014, James founded The Coconut Collaborative, winning listings at listings at Tesco, Waitrose, Sainsbury’s, Ocado with £20m + retail sales.James embodies his puddings.A charming exterior yet his core bubbles with unshakeable resilience and optimism.*Follow on LinkedIn and Instagram for more content.ON THE MENU:WHY CHALLENGER FOOD AND DRINK BRANDS SHOULD BE GRATEFUL FOR THE UK GROCERYMARKET VS. OTHER MARKETS.HOW TO CRACK THE EXPORT ENGIMA: THE BATTLES OF BUILDING IN U.S.A AND BETTER MARKETS TO FOCUS ON.HOW TO SCALE FROM £5m RETAIL SALES TO £20m RETAIL SALES = PRICE POINT + NPD + CONSTANT IMPROVEMENT = HOUSEHOLD BRANDTHE PILLARS OF BUILDING GREAT BRANDS: MAKE A PROMISE AND KEEP A PROMISE.YOU INHERIT THE GOOD & BAD FROM YOUR PARENTS AND WHAT TO DO ABOUT IT.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

10.22pm. I sent the email. No idea on the response.10.52pm the reply. Sending delicious delirium through my bones.Eyes like wet fog lights. Chin dropped through the floor.Alessandro Savelli from Pasta Evangelists intro’d me to a special guest.The Contrarian Chocolatier, the Modern Day Willy Wonker.Giles Atwell. Giles creates FRESH chocolate.My housemate and I, like Chocolate-Chuckle Brothers, juggled chocolate across the sofa“to me- to you - to me - to you!”“MATE, Why did you eat the LAST ONE?? BANG OUT OF ORDER MATE… YOU CAN TAKE THE BINS OUT!! AND GET SOME MORE BIN LINERS!!”Russel and Attwell chocolate teleports your taste buds on a Columbus quest.Through unchartered territories, across treacherous lands, discovering The Chocolate El Dorado.Fresh cream. Golden Honey. Complete decadence.It’s Caaaaandy in my heeeeels tonight baby!!Giles had a glittering international corporate career:Senior Director Innovation at Mondelez InternationalVice President GodivaON THE MENU:HOW TO LEAD TEAMS THROUGH CHANGE AND UNCERTAINTY - KRAFT TAKEOVER OF CADBURY’S - "PULL OUT ALL YOUR WIRES"HOW TO LEAD AND BUILD GREAT TEAMS INTERNATIONALLY - GREAT LEADERSHIP = NOTICING THE LITTLE THINGS.WHY EARLY-STAGE FOUNDERS SHOULD FOCUS ON PRODUCT BEFORE BRAND = BRAND ACTUALLY FOLLOWS PRODUCT.HOW TO POSITION YOUR BRAND IN GLOBAL MARKETS - BALANCE CORE MESSAGING VS. LOCAL TASTES - "LISTEN TO YOUR CULTURE”Episode goes LIVE Monday, 8am.Also, give us a whiff on Instagram - finally set a page up! Link in the comments below,Other episodes below!!!🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

*Follow on LinkedIn and Instagram for more content.As I walked up the metal stairs, everything vanished.Stresses. worries. concerns.The eclectic steamy stench of street food stifled stress.Flirtatious house music pummelled me into a state of Ahhhh Blisss-toEat. Drink. Play through a maze of rambunctious epicurean delights.There, I discovered Black Bear Burger.A filthy nest of sinister brisket squelched out a dark grizzly jacuzzi of Grrrrrr.It clawed and mauled and scratched my face off.Top 3 Burgers of all time.Box off boring.Park your problems.Box Park is gorgeously jumbled, delicious fun. It’s the heartbeat of Shoreditch.Roger Wade, BOX PARK founder, is the latest guest on HUNGRY.Roger’s had an INSANE career:In 1990 Roger created and successfully sold streetwear brand Box FreshRoger brought brands Carhartt and Penfield to the UK from New York.In 2011 opened Boxpark Shoreditch, 2016 Boxpark Croydon, 2018 Box Park WembleyRoger is one of the most emotionally intelligent and intellectually curious people I’ve ever met.He possesses creative gumption to spot opportunities before others.ON THE MENU:HOW FOUNDERS SHOULD NEVER SHY AWAY FROM THEIR INSECURITIES - IT’S AN OPPORTUNITY TO BUILD EMOTIONAL INTELLIGENCEWHY CONTENT + TRAFFIC + CONVERSION IS THE BUSINESS FORMULA FOR SUCCESSHOW FOUNDERS CAN TAME THEIR "UNCONTROLLED PASSION” TO BECOME BETTER LEADERS - LET GO - LEAD VS. INTERFEREWHY FOUNDERS MUST FIND THEIR "AUTHENTIC WHY” AND IF THAT’S TO "MAKE MONEY: - THAT’S ABSOLUTELY FINE.WHY FOUNDERS MUST USE “EMOTION" VS. “DATA” TO MAKE EFFECTIVE DECISIONS - "SHOPPERS DON’T CARRY AN EXCEL SPREADSHEET WITH THEM!!”🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ice cream is soul searching.Deep in our soul, lies a dormant inner-child.Little Moons is WAY MORE than ice cream.Mochi mooches into your soul, unleashing your inner child.Wild, bombastic purple, green, orange irreverent balls of joy.Lego meets Italiano Gelato, collides into an Art-Attack-Smack of FLAAAA VAAA FLAVEEEELittle Moons are having INSANE success:Won listings at Tesco, Sainsbury’s, Ocado, Waitrose, Asda, Morrisons + Pick N’ Mix stores at Selfridges and Westfield.£10M+ Retail sales valueLead and manage their own factory with over 300 employees.Fastest growing Ice cream brand.Co-founders, Vivien and Howard Wong are the latest guests on HUNGRY.Our conversation is delicious, swirled, and laced with wisdom.THE BIGGEST LEARNING?Balance is everything.ON THE MENU:VISION: BALANCE HAVING A BIG UNSHAKEABLE VISION VS. BEING FLEXIBLY NIMBLE TO SAY “YES” TO OPPORTUNITIESMANAGEMENT: A TEAM OF 300 EMPLOYEES - BALANCE LETTING EMPLOYEES FLOURISH VS. STEPPING IN WHEN NECESSARY AS A FOUNDERDECISION MAKING: BALANCE TRUSTING YOUR “GUT” WITH “DATA” TO MOVE FASTSPEED: BALANCE MAKING AN IMPERFECT DECISION NOW WITH THE CONFIDENCE TO MAKE IT PERFECT LATERBRANDING: BALANCE ESCAPING YOUR “BRAND BUBBLE” VS. OBSESSING OVER THE “LITTLE THINGSWant more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

My latest guest on HUNGRY. is INSANE!! Rebecca Oliver-Mooney heads up Innovation, Dairy and Category buying at The Co-Op. ROM set up Co-op’s incubator programme - designed to help challenger brands work more closely with The Co-Op. Post our convo, a HUGE shift erupted in my approach to “selling”: IT’S NOT BUYER VS. SUPPLIER. IT’S BUYER + SUPPLER = WIN-WIN PARTNERSHIPS.ON THE MENU:* HOW TO SELL YOUR BRAND STORY IN A LANGUAGE THAT ACTUALLY SPEAKS TO A BUYER - ALWAYS ASK “SO WHAT? *HOW TO SMASH A BUYERS MEETING WITHOUT KANTAR AND NIELSEN DATA - UNDERSTAND YOUR SHOPPER* HOW BRANDS CAN FIND THEIR UNIQUE BRAND D.N.A. IN CROWDED CATEGORIES - WHO DO YOU WANT TO BE AT THE DINNER PARTY?*WHY TOO MUCH DISTRIBUTION CAN BE A PROBLEM AND WHAT TO DO ABOUT IT - QUALITY VS. QUANTITY OF DISTRIBUTION* WHAT TO DO WHEN YOU’RE ABOUT TO BE DELISTED - HOW TO NAVIGATE THAT CONVERSATION WITH YOUR BUYERWant more? Follow me on LinkedIn for extra content: https://www.linkedin.com/in/daniel-pope/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Lucky Saint is INSANELY delicious. The perfect tipple when dodging Full-English-Hangxiety.They’re spearheading the Alcohol-Free beer movement. Stocked in over 5000 On and Off-trade accounts, including, Sainsbury's, Ocado, Tesco, Dishoom, HONEST Burgers, and 37 Michelin Star restaurants. The ONLY Alcohol-free beer distributed nationally on tap. Lucky Saint founder, Luke Boase is the latest guest on HUNGRY. Our conversation sparkles, froths, and bubbles with wisdom!I’ve listened back to it THREE times and we’ve implemented loads of learnings at ManiLifeON THE MENU:* HOW VALUES GALVANISE A TEAM AND LAY THE FOUNDATIONS FOR SCALE - “BREAK RULES, HONOUR TRADITIONS. DEVIL IN THE DETAIL. GET LUCKY."*HOW TO HANDLE CRITICISM, CHALLENGES, AND SETBACKS - *“ENTREPRENEURSHIP IS GETTING COMFORTABLE WITH THE FEELING THAT EVERYTHING IS FALLING APART AND COMING TOGETHER AT THE SAME TIME”*HOW FOUNDERS CAN IMPLEMENT EFFECTIVE MENTAL HEALTH TRAINING TO IMPROVE EMPLOYEE WELLBEING.* WHY FOUNDERS MUST ALWAYS “KEEP THE MAIN THING, THE MAIN THING” AND “ONLY DO THE THING, ONLY YOU CAN DO"Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Super excited to welcome back Lottie Unwin to the podcast.Lottie works WAY harder than most.But Lottie hit a paralyzing burnout. She couldn't get out of bed.On the latest episode of HUNGRY.Lottie and I pull, chop and challenge burnout and balanceProbably the deepest podcast to date.ON THE MENU:1. HOW TO AVOID BURNOUT - THE POWER OF BUILDING “REST”.2. WHY PUTTING A PRICE ON YOUR TIME IS THE HACK TO BE PRODUCTIVE, LEVERAGE TIME, AND AVOID BURNOUT3,. WHY FOUNDERS MUST UNAPOLOGETICALLY ASK FOR HELP AND HOW TO DO IT IN THE RIGHT WAY4. WHY FOOD AND DRINK FOUNDERS MUST AVOID STICKING A “HAND OF GOD” IN THE BUDGET.5. WHY NOT HITTING BUDGET CAN SOMETIMES BE AN ADVANTAGE. CONSTRAINT = CREATIVITYWant more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Alessandro Savelli, founder of Pasta Evangelists is the next guest on HUNGRY.It's an EPIC episode, short-snappy bubbling with wisdom.ON THE MENU: ALESSANDRO’S CHECKLIST FOR SUCCESSFUL STARTUPS:1. DEMONSTRATION OF EARLY-STAGE REVENUES2. A BUSINESS THAT TARGETS THE TOP 20% OF THE NATION.3. PRODUCTS THAT YOU’D LOVE AND CONSUME YOURSELF4. A BUSINESS DOESN’T HAVE TO BE INTERNATIONAL = FOCUS ON BUILDING A GREAT BRAND = INCREASING NO. OF TOUCHPOINTS = CONSTRAIN BY GEOGRAPHY5. YOUR BUSINESS MUST BE OMNI-CHANNEL TO BE BULLETPROOFWant more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Want more Content? Follow on LinkedIn and Instagram Delighted to release the Tessa Stuart podcast today!Stuff a hefty dose of Branding and Marketing wizardry in your ear lobes.ON TODAY’S MENU:1. HOW TO BECOME THE AUTHORITY IN YOUR CATEGORY? SIMPLIFY THEN AMPLIFY - your proposition, offering. 2. THE DO’S AND DON’TS OF MESSAGING HIERARCHY - No more than 3 key messages on the front of pack.3. THE SILVER BULLET QUESTION TO ASK CUSTOMERS AND STOCKISTS FOR GREAT FEEDBACK - WHY? WHY? WHY?4. WHY WE MUST DITCH OUR EGO’S, GET OUT THE BRAND BUBBLE AND START LISTENING DITCH their Ego and start LISTENING what customers ACTUALLY want.5. HOW TO STEAL THE CLOTHES OF OTHER CATEGORIES - THE COLLECTIVE DAIRY, REMEO GELATO🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Charlie Bigham’s meals ALWAYS put a humungous smile on my face. I was fizzing with nerves before interviewing Charlie for the HUNGRY. podcast. Our conversation provides a smorgasbord of delicious insights into how to build a juggernaut food and drink brand. ON TODAY’S MENU 1. WHY SCALING AND EXITING A BUSINESS FAST IS UTTERLY FLOORED AND WHAT TO DO ABOUT IT2. PLAY THE LONG GAME: 1% BETTER EACH DAY, EACH MONTH, EACH YEAR + TIME = GREAT BUSINESS. 3. OBSESS OVER THE DETAIL - HOW YOU DO ONE THING IS HOW YOU DO EVERYTHING.4. CONSTANTLY LOOK FOR NEGATIVE FEEDBACK. NEGATIVE FEEDBACK + TINKERING = RAPID IMPROVEMENT.5. WHY CULTURE, PEOPLE, AND PRODUCT MUST BE BUILT ON CORE PRINCIPLES6. BE MASOCHISTIC ABOUT THE BAD TIMES: "YOU CAN’T SAY YOU’LL *ONLY* HAVE THE GOOD BITS IN LIFE" Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Are you a Mum working for a challenger food and drink brand? Eyeballs bulging with stress? Juggling Kids, Work, Sanity? The gnawing guilt of checking emails whilst your kids play Lego. “Mental Jujitsu” sound familiar? Don’t worry you’re not alone! My hat goes off to all Mums’ working in Challenger Food & Drink. It’s INTENSE. That's why I was thrilled to interview Stephanie Drax for the latest episode of HUNGRY. Stephanie is founder of LeapFrog. LeapFrog is a supplement brand that’s using radical research to prevent colds using Lacotopherin. She's also a full-time Mum to Mylo and Noah. Whilst having a previous career as an actress, a writer for Vanity Fair, Sunday Telegraph and the FT. Our conversation linchpins around “Mental Jujitsu” of balancing kids, work and sanity. Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

She was looking out the window thinking: “What am I even doing here ?!!” We’ve all been there. Stuck. Stuck in a dead job, watching the Clock of Life slowly whizz by. How do I escape? Find my passion? Do something I genuinely care about? These questions ferociously fizzed through Louise Avery’s mind. Searching. In 2011, Louise leaves her job. Travels to the Isle of Mull. Then America. Searching. Searching. In Vermont, Louise discovers a potion called Kombucha: a spring well of health benefits bubbling with tarty-tangy-taste. Back in London, she works a crippling schedule to pursue her Kombucha Calling. Managing a restaurant in Islington, nannying three kids, hand-delivering kombucha to restaurants in Hackney. Bludgeoning her way through stress, fear, and anxiety. 10 years later, L.A. Brewery just raised over £1,337, 221 on Crowd Cube, they're building their own brewery and have INSANE NPD in the pipeline. One of my fave pod episodes to date, a Masterclass in Grit. ON TODAY’S MENU:1. THE DO’S AND DON’TS OF SUCCESSFUL CROWDFUNDING CAMPAIGNS. 2. LET GO OF YOUR EGO. "YOU DON’T KNOW WHAT YOU DON’T KNOW” - HAVE A BEGINNERS MINDSET DAILY.3. "DREAMS GIVE YOU LIFE”- BE SINGLE-MINDED, DON’T TELL EVERYONE YOUR DREAM. 4. THE CHALLENGES OF MANUFACTURING YOUR PRODUCT IN-HOUSE AND WHAT TO DO ABOUT IT.5. WHY FOUNDERS MUST USE RETROSPECTION IN THE PRESENT TO PROPEL THEMSELVES THROUGH CHALLENGES. Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

In 2012, I watched Harlequins win the Premiership Rugby title at Twickenham. Playing second row that day was Olly Kohn.But 5 years preceding that momentous day, Olly got badly injured To null the tedium his wife gifted him a sausage making kit. In 2007, from a Twickenham flat, The Jolly Hog was born.Next year, along with his brothers, Max and Josh, they started slinging sausages from a food truck at The Stoop. Over 13 years later, with sprinklings of drive, setbacks, resilience, hard work, and high standards. The Purveyors Of Pig have had conglomerate success:- Featured at Glastonbury, Winter Wonderland, Cheltenham Festival- Opened two restaurants: The Pigsty (it’s absolutely BANGING!) and On The Trott. - Secured listings at Waitrose, Sainsbury's, Ocado, ASDA- Have a river of tongue-tantalising NPD in the pipeline ON TODAY'S MENU:1. DITCH YOUR EGO. FOLLOW YOUR GUT - BE BRAVE AND LEARN TO QUIT THINGS QUICKLY IF THEY’RE NOT WORKING 2. HOW VALUES ALIGN BIG CHARACTERS ON BIG GOALS: FUN. HONESTY. QUALITY. 3. ACCEPT, THERE IS NO SHORTCUT 4. YOU DON’T NEED A MASTER PLAN. JUST MASTER YOUR PRODUCT AT FIRST. 5. GET COMFORTABLE BEING UNCOMFORTABLE Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ever devoured a Gourmet Burger Kitchen burger? Or demolished a Crosstown Doughnut?Both are tremendous at every bite and put a smile on my face. That's why I was thrilled to interview @Adam Wills, co-founder of Crosstown Doughnuts and GBK. In 1997, Adam landed in the UK from New Zealand. On this wet little island, he pioneered the Casual Dining movement that we all love. Much like All Blacks rugby, our conversation ducks and weaves and glides deep into Kiwi culture. We surface with Gourmet Learnings from Cross cultures and continents. Implore all UK foodie businesses to go to Town on this episode. You'll come away with double-stacked learnings to implement immediately. ON TODAY’S MENU 1. ALL BLACKS BUSINESS LESSONS: No Dick Heads. Pick yourself up. Dust yourself off. Go again. 2. CREATE YOUR OWN LUCK: Be positive and open-minded to meet the right people to unlock the right doors. 3. HOW TO EFFECTIVELY HANDLE CRISIS: “Never Let a Good Crisis Go To Waste”. Always lead from the front. “Skin In The Game”.4. HOW TO EFFECTIVELY MANAGE A TEAM WITH 100's OF EMPLOYEES: Empathy is a superpower.5. HOW TO WRITE A PITCH DECK TO WIN INVESTMENT: Go above and beyond what's required. Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

How Challenger Food and Drink Brands can scale from £0-£1 million sales - Mark Palmer, co-founder Cawston Press, L.A. Kombucha, ex-Marketing Director Green & Blacks “The SINGLE HARDEST challenge for food and drink brands is going from £0 to £1 million sales”Mark Palmer told me on our first podcast, several months ago.I scribbled down the sentence on my coffee-laden notepad with “Round 2” next to it.A carousel of questions percolated my mind over the past few months. Last week, I was fortunate to interview Mark again, my questions answered, my expectations -MASSIVELY surpassed. ON TODAY’S MENU: 1. Why Cawston Press ripped up their business model and started again - structural margins fuel growth. 2. Sampling in the early days: Quality of Contact > Quantity of Contact = Deeper Connection3. When you find your “Surprising Success” quadruple down4. Different formats/salespeople for different channels/occasions. 5. The Top "3 Must-Haves" for brands seeking investment from Mark.Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

5 Crucial Lessons From Silicon Valley for Challenger Food and Drink Brands - Chris Dee, ex-CEO Booths, ex-Director of Food, Harrods.Imagine ripping up the Challenger brand playbook? Starting completely from scratch. Well, that’s what happened last week.I interviewed Chris Dee. Chris has a plentitude of retail experience; ex-CEO Booths and Director of Food, Harrods. Now Chris is voraciously slurping up Silicon Valley wisdom to fuel his tech venture: Malt Release Radar. F&B and Silicon Valley is an unlikely marriage. Perhaps not? Palo Alto - Pale Ale - Apple - Apple Juice - TESLA- TESCO.Tilt your head slightly, look at the edges, that's where the juicy knowledge is. Our conversation changed my FMCG perspective, like Netflix gorging on BlockBuster, downloading a Challenger_F&B_Perspective_2.0ON TODAY’S MENU: 1. A START-UP LOOKS AND FUNCTIONS LIKE A BIG COMPANY AS MUCH AS A BABY FUNCTIONS LIKE AN ADULT 2. START-UP'S ARE AS UNNATURAL AS SKIING - resist your instincts - look for “Surprising Successes” 3. BUILD SOMETHING PEOPLE WANT - Tinker + Tinker = product-market fit. 4. DO THINGS THAT DON’T SCALE - constrain yourself by Geography, Create INSANE case studies. REPEAT. 5. CREATE A CATEGORY OF ONE: Zig when everyone Zags.6. BE A MAKER NOT A MANAGERWant more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

“It was a frightening, exhausting experience – and I wouldn’t wish it onanyone.” Her co-founder tried to kick her out of the business after 2 years of trading,resulting in 14 months of litigation and a 10-day court case.Recording this podcast was INTENSE.My stomach was in knots, sweat gushed down my brow, palms felt like they’d beendunked in Vaseline. When we stopped recording.All worry and concern relinquished, equanimity permeated my body.A feeling clung, a feeling that I could achieve LITERALLY anything.Renée Elliot, founder of Planet Organic is the latest guest on HUNGRY.It’s a bamboozingly good episode - providing a toolkit to persevere throughcolossal challenges.ON TODAY’S MENU: 1. “Trust your gut and believe you can do ANYTHING” 2. Why founders must constantly STOP. CHECK-IN. MAKE BETTER DECISIONS.3. The 6 Spheres of Wellbeing- physical, occupational, psychological,economic, social, and spiritual.4. How your role as a founder changes as your business scales - Ditch what youhate. Implement systems. 5. How Spirituality informs Successful Strategy - The marriage of Being andDoing.Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Against all odds, Sherpa Tenzing was one of the first men to climb Everest. Entrepreneurship and Everest are parallels.The climbCamaraderieAnguishPainJoyTriumph It’s what makes the pursuit of the summit so palpably addictive. I was pumped to interview Huib Van Bockel the other week.Our conversation adventured and explored "How Food and Drink founders can summit their own Everest”. Tenzing is icy air, fresh snow, hot sun in a can - it Zings through your body, immediately feeling Ten/Ten. Our conversation like slurping up a Tenzing. I came away charged and excited to keep "chipping away" on my own Everest.ON TODAY’S MENU: 1. What Sherpa Tenzing can teach us about winning listings at Supermarkets2. How Tenzing creates a team that moves mountains a) Remove hierarchy b) Create Coach/ New starter relationships c) Create commitments that install autonomy/accountability. 3. How F&B brands can create BRAND love on a budget: GIVE more than you TAKE. 4. The Reverse Gratitude list: How Huib gets things done whilst filling with gratitude. 5. The best marketing is the strategy you’re BORED OF. 6. Tenzing's Chipping Away Philosophy = Relentless Focus + Repetition.Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Slumped on the sofa, scrolling-drooling, eyes bright white like fog lights. My inner glutton screams “FEED ME PAPPI, FEED ME PAPPI”Dish after dish - stupendously delish.A river of scrumptiousness flowing from the screen.Blonde-white creamy carbonaras, zingy-bountiful technicolor salads, down-and-dirty kebabs. J’ADOREEE Mob Kitchen, their content is 50 Shades of Banging.When Ben agreed to the podcast, the goal was to lift the bonnet of the MOB Machine and see how they’ve built a juggernaut that’s stampeded on to the food scene. ON TODAY’S MENU:1. How to push through moments of utter despair and breakdown. Use what you’ve got around you. 2. How to hire the right people and build a great company culture. Be very open with wins and losses with the team. 3. How to build a following of 1.2 million die hard fans. Use your mates/network. 4. Why fear is your friend and propels you forward. It’s actually only 15 seconds of discomfort. 5. Why every idea is a good idea, fall in love with tinkering and failure until you land on gold.6. Why rough and ready is a strength. Screw perfection. Want more? Follow me on LinkedIn for extra content: https://www.linkedin.com/in/daniel-pope/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Why lie to ourselves? Food and Drink is completely dominated by males. When Lucy Wright agreed to the pod to explore female leadership in challenger Food and Drink I was filled with gratitude.Lucy is the co-founder of NICE, the UK’s first canned wine brand. Along with her co-founder Jeremy, NICE stampeded on a stale-crusty category and Made Wine Fun Again. ON TODAY’S MENU:1. Top advice for female founders who may feel vulnerable in an industry dominated by males. LEAN IN.2. Why founders must acknowledge when something’s not working and STOP. Stopping isn’t a failure. Stopping = pivoting till your offering is perfect.3. *THE* sales pitch template to win 2000 distribution points at Sainsbury’s. Profits< RoS 4. How to create a successful and productive co-founder partnership. The Power of Direct Feedback.5. How to become a “Master of Your Channel” with no previous experience. Always Be Kind + Insatiable Curiosity + Network like Crazy = Mastery. Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

“What's the SINGLE best lesson you’ve learned from putting on 100’s of Bread & Jam events, seminars and workshops?” When Jason Gibb agreed to the HUNGRY. podcast this question incessantly percolated my mind.Why? Jason’s had a colossal and irreversibly positive impact on our industry.-The Food Hub, a community of over 10,000 f&b founders, catalysed the conversation between founders, sharing triumph and strife.-Bread & Jam, the first food and drink founders festival, took strident leaps bringing suppliers and buyers to the table to break Bread (& Jam - Wahey, here till Friday!)+ founder of the Olive oil brand Nudo, which he sold and currently Head of Brand at UNRULY.ON TODAY’S MENU: 1. Why founders must SEPARATE self-worth from business-worth.2. Why “Passion” and “Working Hard” is actually bad advice for founders.3. The best Bread & Jam lessons: Take care of yourself. Follow your gut. Vulnerability is a superpower. 4. Key lessons from being a TV producer in LA: Storytelling. Relationships. Learn fast.5. How to tell amazing stories to unlock amazing relationships.Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Gaz-Booth, co-founder of Holy Moly is the latest guest on HUNGRY. He's avocado royalty and the infamous Avoca-Don.Gaz is a hero who oozes Yorkshire charm and work ethic, in equal measure.Our conversation resembles a green, ripe and creamy avocado. Wholesome, fun, good for the soul. ON TODAY’S MENU 1. Why naivety is your greatest strength when starting out. Always ask naive questions.2. How to create a successful NPD Strategy that *ACTUALLY WORKS* and doesn’t leave you scrambling around like a madman = The Holy Moly Commandments.3. Why the Corporate vs. Entrepreneur debate is a vacantly redundant and what to do about it (BIG EYE OPENER FOR ME HERE) 4. Why most Food and Drink businesses fail to scale. Slow down and build the foundations. Foundations are EVERYTHING. 5. Gaz’s Gerald Ratner moment: Diary vs Dairy – How to turn a cataclysmic clanger into a gracious moment of joy for your customers. 6. Why you’ve got to STEP OUT the businesses and give yourself THINKING time. Cut everything that doesn’t move the needle. Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Last week, I sat down the utter legend is Perry Hayden TaylorPerry is the founder of bigfish a marketing and design agency who's built a bevy of juggernaut brands. Gu Puds Charlie Bighams SipSmith Freddies FlowersOur conversation is a smorgasbord of tidbits, each containing scrumptious gems of knowledge to propel your business forward. ON TODAY’S MENU 1. Charlie Bigham's success story and crucial lessons for challenger brands 2. How to build a company culture where everybody LOVES to work (ambition wheels) 3. The 5 Step Brand strategy framework that bigfish have used for over 20 years to build household brands4. Why the best marketing is the marketing we don’t notice. 5. THINK BIG. DIVE DEEP. SWIM FAST. 6. Launching a start-up is like having a baby. Be there for tantrums and laughs. Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

This week’s episode of HUNGRY. is with the Food and Drink Marketing Master, Mark Palmer. Mark has a glittering and illustrious career: Ex-Marketing Director: Green & Blacks, Pret A Manger. Co-founder: Cawston Press, L.A. Kombucha. Chairman: UNION Hand-Roasted Coffee. Marketing Manager: Burger King and United Biscuits. His experience provides a deep well of knowledge. I took as many buckets (and lessons) as possible. ON THE MENU: 1. How Green & Blacks Scaled From a £4m “Niche Organic” Brand to a £40m “Everyday Premium Brand". 2. Why Challenger F&B Brands Actually Don’t Need Huge Distribution to Build a Huge Brand. 3. How Pret A Manger took on Starbucks, Costa and EAT by Doing The "Brilliant Basics”.4. The 3 Biggest Mistakes Food and Drink Brands Make That Stunts Their Growth. 5. How Brands Can Stand Out in Crowded Categories: The Do’s and Don’ts from Green & Blacks 6. Why Mark Believes "Worrying About Everything” Great Food and Drink Marketing? Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

"Covid changed consumer habits. Speciality is BOOMING. How do we enter the market?"“My brand isn’t a B-Corp yet, but how can we do better as a brand today?”“How do we make our brand REALLY work in speciality?”Asking yourself these questions?I’ve just THE podcast episode for you. Feast your ears on this week's Ep of ManiLife Conversations (soon to be called something else) with Paul Hargreaves, founder of Cotswold Fayre. Paul has over 20 years experience in speciality and is one of the early adopters of the B-Corp movement in the UK. ON THE MENU:1. Why brands/distributors MUST have a higher purpose (other than selling just food and drink) for a more invigorated and creative team. 2. You don’t HAVE to be a B-Corp to do GOOD. You can start TODAY. Always Progress. Never Perfection. 3. The BIG MISTAKES brands make when they launch into the speciality sector (and how to avoid them) 4. Paul’s new venture Flourish, “a farm shop that isn’t a farm shop" - this is super interesting5. Why we need more compassion, empathy and humility in leadershipWant more? Follow me on LinkedIn for extra content: https://www.linkedin.com/in/daniel-pope/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

“But I don’t have a big marketing budget to drive a listing?” “How can I compete with the big corporate brands” “How are we ever going to hit RoS targets” Having this conversation with yourself or team, right now? Keep reading. Last week, got very saucy on the podcast, with my broski Liam White co-founder of Dr. Wills In Lockdown 1, Dr Wills, like so many brands, were ransacked by Covid with food service and hospitality forced shut. 2020 was trudging through treacle. BUT fast forward a year - they’ve won listings at Tesco and Waitrose, become a certified B-Corp and a gorgeous rebrand. THE KEY LEARNING? YOU DON’T NEED A BRASH BOARD ROOM BUDGET TO DRIVE A MULT LISTING. ON THE MENU: 1. Why Liam believes stopping work, is work. Working from Home is draining, you’ve got to preserve your energy. 2. How to “hack” the system and get customer data if you don’t have the budget for Kantar etc. 3. Why the 1% makes all the difference when you’re a brand with 2 facings vs. a big incumbent brand with 40 facings. 4. How Liam's perception of what makes a great challenger brand has changed from 2018 to 2021 5. How to narrow down the laundry list of key messages/USPs to one. clear. point of difference. 6. Unpolished Emotional Content Through Friends and Family - will drive 10,000 jar sales7. What Liam would do differently he were to start again tomorrow - the common pitfalls brands make. Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk