
HUNGRY.
424 episodes — Page 8 of 9

Ep 72How Bold Bean Co. won a Waitrose, Whole Foods and Planet Organic Listing in Their First Year and Being a Female Founder in a Man's World
Bob Dylan has a quote I love“I was like NO ONE ELSE”Bold Bean Co remind me of Bob Dylan.Bold Bean Co. are like *NO ONE ELSE*Different how they approach buyers and drive Rate of SaleDifferent in how they prioritise MEDIA and CONTENTDifferent in how they hire and build an incredible culture.Most brands don’t win a Waitrose listing in their first year.So why Bold Bean Co. do?And how?So thrilled to welcome my great friend and fellow Enthusiast, Amelia Christie-Miller on to the podcast.Bold Bean Co. are making us “obsessed with beans by giving us the best of beans”ON THE MENU:1. Why being a founder is like being in a Toxic-Relationship - fall in love with the pain2. Pick your priority: How to use CONTENT to drive Rate of Sale?3. Why Founders need Two Hats: Coal-Face-Problem-solver vs. Zoomed-Out-Path4. How brands can develop Authentic Audacity - “just stop trying” “be YOU”5. Why Brands need both Product-Market-Fit AND Buyer-Brand Fit = LIFT OFF Every top food and drink founder reads our Newsletter - why wouldn't you?Email me [email protected] if you need a sounding board and finding/building teams xx🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 71How CARAVAN pioneered All Day Dining and Built a Coffee and Restaurant Empire - Laura Harper-Hinton, Chris Ammermann
Every top food and drink founder reads our Newsletter - why wouldn't you? Do yourself a favour and sign up here My whole view of entrepreneurship CHANGED We entered unchartered, uncluttered waters I’d never explored I learnt you can be hyper-driven and super-chilled simultaneously. It made me reeeelaxxxxxSlooooowww down Enjoy it moreHave fun. Yes, Flat Whites, Creamy cups of molten dynamite are flung out of every coffee shop now. And yes, Avocado on Toast is totally ubiquitous. But who bought them to British soils? CARAVAN. A trio of kind, warm, affable, fun, hardworking New Zealanders DELIGHTED to welcome Laura-Harper Hinton and Chris Ammerman co-founders of CARAVAN to the podcast. Caravan changed Coffee, they made Coffee culture. ON THE MENU: 1. Why Founders must embrace the mantra “Constant Gentle Pressure” 2. Why you DON’T HAVE to SCALE FAST - grow sloooowwww in your most organic way 3. How to not get “Bored of Your Own Brand” as you scale - keep the magic alive by working with epic, fun people 4. How to be Original: all great artists steal + constantly be the Magpie 5. Why Great leadership = Balance of Empathy + Strength + Don’t Be a Dick and pack the boxes. 6. Why the key to successful restaurants (and brands) is ENERGY. Mackenzie Jones - the FMCG recruitment specialists.There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 70How To Absolutely Smash Field Sales, Manage Field Sales Team, Unlock More Listings, Win The Indies and Build Brand Awareness -
Download BOWIMI's Top Sales Tips and Tricks Course https://share.hsforms.com/1MYRWIkOjQwGK8jZLfUM-rA3imhIf Brand is frontman, Marketing: guitar and Operations: bassField sales is the DrummerThe pulse, heart beatMomentum-thumper, good mood-pumperField sales builds hustle and graft.J’Adore the Road Runners, Street Stompers, Pavement PoundersBut field sales is toil, hard-graft, rejection.Get it right and you're brand will be flying, turn-up unprepared and you'll be down a path of soul-crushing failure.Delighted to welcome my great friend, Dom BowcockDom is founder of Bowimi.BOWIMI - they’re a sponsor of the podcast too.BOWIMI work with THE fastest growing challenger brands, helping them scale.OLLY’s, NICE, Lucky Saint, Moju, Minor Figures, Double Dutch, KINDThis is a very special episode.Dom kindly reached out to BOWIMI brands asking their ONE Salient piece of field sales wisdom.We collected their learning, stuffed them into a delicious podcast.ON THE MENU:1. The simple trick is UNLOCK indie listings by reducing RISK and BUILDING TRUST with shop owners2. Why the Greasy Cog ALWAYS gets the Oil - You’re not that important, so always follow up - how to patiently persist3. The Power of Planning: fail to prepare, prepare to fail4. How Lucky Saint use Data to Drive to unlock more sales growth during the World CupMackenzie Jones - the FMCG recruitment specialists.There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 69The 9 Principles of Successful Grocery: How to Drive an Incredible Rate of Sale, Unlock More Distribution, Drive Penetration and Make Your Buyer Happy
Subscribe to the Hungry Newsletter for more Challenger Sales Tips and Tricks (coming soon) Maybe THE most important podcast I’ve EVER recorded.Getting ON shelf is EASY.Getting OFF shelf is HARDThe work really starts getting your brand in peoples hands, homes and habits.🍯 Struggling to win a listing?🍯 Shoddy Rate of Sale on the verge of being delisted?🍯 How to ACTUALLY manager availability without pissing off your buyer?🍯 How to negotiate Joint Business Plan’s with buyers?THIS IS FOR YOU.Dee-lighted to Welcome back the wise and pithy, Chris Dee to the podcast.Chris was the former CEO of Booths and Director of Food and Home at Harrods.NED at worlds best pb ManiLife, Get More Vits, Lucy's Dressing,🍯 THE 9 PRINCIPLES OF THE GROCERY (get these tattooed on you!)1. The Ingredients for Incrementality: new shopper + value vs. volume2. Ego is The Enemy: Why too much distribution is dangerous + get permission to fail3. Make Your Buyer Famous: what are their KPI’s4. Escape The Brand Bubble: LinkedIn vs. Reality5. The Art and Science of Pricing and Promotions: reframe price laddering and off shelf6. Don’t Score an Own Goal: availability dangers and communicating at all levels7. Negotiation is Not a Game: align your behaviours with talk8. Sequentially Build Your Brand: build distribution DENSITY9. Break Category Rules Steal Clothes from other categoriesFull episode goes live Monday 8am.Some say, good things come to those who slap the subscribe buttonIf you have 0.2 seconds, I’d be so gratefulG’wan ya’s kna’s ya’s wan’s ta’sMackenzie Jones - the FMCG recruitment specialists.There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 68Paul Ainsworth: Building a Restaurant Empire, Winning a Michelin Star and Becoming "Next Level Chef" Mentor with Gordon Ramsay
I was lost and confused and ain’t-gettin’-no-satisfactionMy noggin’ a pavlova of palaverSoul craved a big pudding of deep-melting green and bright-bouncing yellow countrysideVoluptuous blue skies, stress-incinerating views and salty kisses ofsea airAnd, of course, mighty Avalanches of Food-Glorious-FoodPadstow, Cornwall 2022.At Paul Ainsworth at Number 6 - I devoured a wondrous experience.Witnessing the soul-in-the-game dedication to craft.The hell-bent obsessionFastidious attention to detailChanged my life.I went ALL IN on the podcast.So THRILLED to welcome the true gent and delicious storyteller, Paul Ainsworth to Hungry.Paul’s career started at the prodigious Royal Hospital Road under Gordon Ramsay. Paul’s built a restaurant empire in Cornwall No.6 Padstow (Michelin Star), The Mariners, Cafe Rojano, Padstow Townhouse, Cici’s Cocktail BarHost of the Knifes Forks Tunes podcast: Tom Kerridge, Alan‘Seapa’ Mustafa, Jamie Cullum A regular veteran judge on The Great British Menu.ON THE MENU:1. How to build an INSANE culture of “Professional Fun” and “Make It Happen, Make It Happen, Together”2. How to get over losing great talent “Enjoy being in the shit, the ship will always keep moving forward”.3. Why Michelin star hospitality is the delicious dance of “Art” and “Magic”4. Gordon Ramsay’s Method to smash through Imposter Syndrome: “Why Not, You?”5. Leadership Lessons from Gary Rhodes, Gordon Ramsay and Marcus Wareing: Discipline + Never Give In + One Foot In Front of the OtherMackenzie Jones - the FMCG recruitment specialists.There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 67How Foodstuff are Disrupting Food Delivery and Taking on Deliveroo and UBER EATS
A true David vs. Goliath story… buckle up, strap in, pour yourself a brew, grab a hobnob or twoFor yeeeeeeears,Food delivery was hogged by two silver-back Gorilla-GoliathsBig hairy beastsUber EATS and DeliverooUntil 2020When rapturous sparkle-eyed challenger charged inWith even bigger-hairy audacious goalsDeliveroo-ing a UBER heavy blow to their anklesEnter Foodstuff*THE* challenger brand delivery app:- Pedals Not Petrol, deliveries are 100% Emission Free- EXCLUSIVELY for Indies operating in Cambridge, Manchester, Bristol, Edinburgh- Recently raised £1.1MM and appointed hospitality legend, Charlie McVeigh, who sold Draft House to BrewDog as Chairman.Sooo thrilled to welcome Foodstuff founder Toby Savill to the podcast.ON THE MENU1. Why You Must Prove Product Market Fit for a LONG Time before investing in Tech.2. Why You Don’t Have to Reinvent The Wheel: Reframe the Question = New Perspective = New Ideas = Swim Where No One Else Is Swimming3. How to Build Traction in the Early Days: ****Do Things That Don't Scale + Slowly Leverage Communities + Double Down on Surprising Successes4. How to Compete with Deliveroo: 7 Years ahead with Billions in the Bank - BRAND> TECH. Go for the Ankles NOT the Heart - a la David Gluckman5. Why a Brand inhabits 1 % of your brain - 1 Hook, 1 Message, Be Known for ONE Thing + Make Consumers Feel SpecialHungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.Mackenzie Jones - the FMCG recruitment specialists.There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 66Rory Sutherland: Why Challenger Brands Must Never Follow Logic to Truly Disrupt Categories
Rory Sutherland has SO many delicious aphorisms like:“…Hipsters Raise the Ceiling and Chains Raise the Floor”“....The opposite of a good idea is a good idea"Absolute HONOUR interviewing the ABSOLUTE LEGEND, Rory Sutherland, Vice Chair OgilvyOur conversation was a riot of fun, a roller coaster adventureON THE MENU:1. Flat Whites or Fuck Off: Why The Opposite of A Good Idea is a Good Idea2. Why Words Change The Taste of Biscuits: Premium Pricing Makes your Food Taste Better3. John Cleese Lessons on Creativity: If You Seek Efficiency, you Lose Creativity4. Why We NEED Hipsters: Hipsters Raise the Ceiling and Chains Raise the Floor5. How the Soviet Union and Revolting Jumpers explain the Value of Branding (easier in the negative)6. Why Creativity is REWRITING the question: At School You can’t Rewrite the Question, but in Business You CanReady for your favourite email of the week?Cut the mustard for full-fat content? Subscribe to our Hungry Friday Feast Newsletter 👌 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 65How Grenade Exited to Mondelez for £200 Million and Lessons in Unapologetic Authenticity
Grenade Came. Saw. Conquered.Grenade are THE O.G. quintessential challenger brand.Juliet Barratt and Al Barratt quintessential challenger founders.Grenade won listings at Waitrose & Partners, Sainsbury's, WHSmith Marks and Spencer, Tesco Morrisons and many, many moreIn 2021, they sold to Mondelēz International for £200 million.Thrilled to Welcome Jules as the latest guest on Hungry.🍊ON THE MENU:1. The TWAT factor: Why you must be DIFFERENT but not too DIFFERENT2. The Raising Money Watch Outs: you're going to MARRY then DIVORCE your investors, so think about the DIVORCE first3. The Dangers of selling to private equity: slows you down, makes you question your gut decision making4. Why you must set your stool early and be unapologetically authentic5. Why food and drink founders forget how much they've done to get to the bottom of the mountain - be kind to yourself Do yourself a favour, subscribe to the Hungry Friday Feast News Letter for Cold Email Tricks and Tips 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 63How Lucky Saint Changed The Alcohol-Free Game In The On-Trade and Won Listings in +5000 Venues Nationwide in 4 Years
Subscribe to Hungry Friday Feast News Letter for Cold Email Tricks and Tips - A very-very tall man walks into a bar.He's selling Alcohol Free Beer.Barman: “You crazy mate, this is a battle cruiser, a la boozer”That very-very tall man is my friend, Aaron Duffett2023 Low to No is all the rage.2019 - it was nascent, unknown, weird like selling Air Con to EskimoAfter a career at The HEINEKEN Company Diageo Camden Town BreweryDuff is On Trade Director at Lucky Saint | B Corp™Duff’s spear headed Lucky Saint’s Growth. His team won listings: Fuller's Brewery, Twickenham Stadium, Soho House & Co, Mitchells & Butlers PLCand 65 Michelin Star RestaurantsON THE MENU:1. How Lucky Saint Sell Incrementality to the On Trade - The Power of the Non-Drinker and it’s Ripple Effect2. How To Unlock The Chains: Indies >Multi-Regional Groups > National Retail Group - “All are Worth their Weight in Gold”3. Why Lucky Saint Look Up To Guinness - You’re Only as Good As Your Last Serve4. Why Food and Drink Brands Must Adopt the 1.9.90 Strategy to SMASH On TradeHungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.Mackenzie Jones - the FMCG recruitment specialists.There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water. Get 50% off your first 3 months using the code: HUNGRY50%. Click 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 64How Islands Partner With Michelin Star Chefs like Heston Blumenthal, Ottolenghi, Tom Kerridge, Marcus Wareing
Imagine a Party where Brand, Marketing, Sales, Storytelling all got very drunkThey danced all night long (allll nigghht)Here comes the hotsteppaa (murderaaa)This Party is collaborating with Michelin Star Chefs.A raucous rave, banging bacchanalia where Brand, Marketing, Storytelling and Sales collide.How?- Michelin Chef Collaborations = Authority.- Branded on Menu = Social Proof + Speak to Shopper Out of Home- Working with Great Chefs = Recipe Inspiration Ideas = Ammo to drive Inspo/Occassion/Usage in Retail- Great Restaurants = Great Storytelling = Great Stories spread like wildfireBUT.Working with Michelin Star Chef’s is HARD.Deeeee-bladdy-lighted to welcome to Wilf Marriott aka Wilfy Wonker to the podcast.At Islands Chocolate we work with Ottolenghi Ltd, GAIL's Bakery, Tom KerridgeON THE MENU:1. Why Your Pitch To Chefs Must Be Like The Trailer to The Movie - You Have Way Less Time Than Retail2. Sell The Sizzle, Not The Bacon: Why You Must Push “BENEFITS” vs. “FEATURES”: People BUY with Emotion NOT Logic3. How Islands Overcome Price Objections despite being 4X Higher Than Competitors - Reframe the Question -4. How To Get Branded On The Menu = Counter Signalling + Social Proof + Give, Give, Give5. How To Deliver Michelin Star Account Management - Its Art. Be Ready To Drop EVERYTHING, ANYTIME, ANY PLACEMackenzie Jones - the FMCG recruitment specialists.There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water. Get 50% off your first 3 months using the code: HUNGRY50%. Click th🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 62How MoMo Kombucha Built Their Own Factory and Won Listings at Whole Foods Market, Planet Organic and Selfridges
3 weeks.No sleep.Thudding showers of screaming panic.For years Josh felt a miffed malaise.Finally.He escaped The City and bosom of bulging bonusesFollowed his calling.His dream.Founded MoMo Kombucha.Suddenly.Puddles of panic.A 3 week panic attack.Josh felt separate from reality.There’s a dark shadow to being a founder that NO ONE talks about.Struggling right now?This episode is for YOU.Thrilled to welcome my dear friend Josh Puddle founder of MOMO KombuchaMoMo is BANGINGMoMo built their own factory, won listings at Whole Foods Market,@Planet Organic, Selfridges, Ocado GroupON THE MENU:1. Why MoMo took the Path of Most Resistance to Build their Own Factory: The Hard Lessons Building Your Own Factory2. Life Lessons from Renee Elliot, founder Planet Organic - To Stop Judging Yourself, Stop Judging Other People3. Why You Must See Your Brand on a “30 Year Timeline” - Play The Long Game + Avoid Willy Nilly Trends4. How Josh Overcame a 3 Week Lasting Crippling Panic Attack where he felt “‘Separate from Reality”5. Does the Kombucha Category have the legs to work in Grocery or will it perpetually stay in a premium nicheFeeling frivolous on a FriYAY?Want your Friday Drinks to taste 10 x better?Some say, magic happens, when you press that Subscribe buttonGo on Dare Ya ;)Hungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.Mackenzie Jones - the FMCG recruitment specialists.There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water. Get 50% off your first 3 months using the code: HUNGRY50%. Click 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 61Waitrose CEO: How Challenger Food & Drink Brands Can Win and Build Profitable Partnerships with Waitrose - James Bailey,
“How do you ACTUALLY win a listing at Waitrose?”“Why do brands get DELISTED?”“Can challenger brands STILL EXIST in a cost of living crisis?”“What should we ACTUALLY include a buyers deck?”Thrilled to welcome James Bailey, CEO of Waitrose as the latest guest.James’s career sparkles🥑 Buying Director at Sainsbury's’s, originated @Future Brands strategy, guided Year 1 execution, lead a team of 150.🥑 Executive Director at Waitrose & Partners - responsible for the #1 premium grocery retailer in the UK, responsible for £7bn+ turnover, 50k+ Partners, 300+ stores, £1bn+ e-comm business🥑 Non Executive Director at OGGS®, @HUNWine, LocalzON THE MENU1. Why Food and Drink Brands must Appeal to the Buyers HEART not HEAD in Early Conversations.2. How Waitrose Compete with Aldi, Lidl, Sainsbury’s, M&S - Grocery is 80% cut and paste. But 20% makes ALL the difference, Relentlessly pursue your unique differences.3. Why James Lives by the Mantra “Better to Die on Your Feet Than Live on Your Knees”4. Why Founders must STOP being a “Founder” when Negotiating with Buyers - Put Your “Business Cap” On and Be Ruthless5. Why Food and Drink Brands must Learn that Not Checking Availability is like Scoring an Own Goal6. The Future of Retail in Five Years: Why Technology will take a Back Seat and People Will Buy More Expensive FoodExtra Hungry? Subscribe to our Newsletter Hungry Friday Feast"... coming soon Hungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryLoved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water. Get 50% off your first 3 months using the code: HUNGRY50%. Click this link🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 60How To Actually Set Your 2023 Goals and Smash Next Year Out The Bloody Park -Sam Wigan
Setting goals is SO HARD. How many goals is the right amount?How do I stick to them?How do I track them? I don’t even know what I want to do, so how can I set goals? This raucous rigmarole percolates my mind - a washing machine of confusion. But, If Dreams give Life, Goals give Purpose. Goals are vital. This year’s final episode of Hungry is with the wonderful Sam Wigan, Life Coach, co-founder of Beluga Bean with Planet Organic Ltd founder Renée ElliottA Master Class in goal setting for Founders, Employees and Teams.Oh! Fancy making my week?Spreading the Christmas joy? Feeling warm, fuzzy and wholesome?If you enjoy the podcast, please, please subscribe, follow, leave a review, tell friend. Really means the world to me!Downloads Sam's Step by Step Guide here:ON THE MENU: 1. Why Humans Need Goals and the Neuroscience Behind It – Where you focus is where you go. 2. Why TOO many Goals Is Dangerous - Less Is Always More, Pick Three Horizons 3. The Difference between OUTCOME vs. PROCESS goals - How To Get The Two To Tango4. Why you need a HEART STATEMENT: ‘’Being’’ as You’re ‘’Doing’’ 5. Write a Letter To Yourself for December 24th 2023 and Visualize Ideal Scene on a Monthly BasisHungry is fed by our by our utterly-wonderful sponsors, Bowimi and Mackenzie Jones. Both will CATEGORICALLY save you time, energy, stress and improve your life as a challenger food and drink brand… Oh! And they are lovely, lovely people, too.BOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes. Quickly sort out transfers orders Track store availability to ensure you’re not losing sales/leaving money on the table. Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH WaterGET 50% OFF YOUR FIRST 3 MONTHS USING OUR CODE: HUNGRY50% Click this link and thank me later MACKENZIE JONES - the warm-not-slimey FMCG recruitment specialists. Of course, there are salacious-yet-superfluous recruiters out there, the proper Cowboys.Thank goodness for Billy and Paul - they're the good guys, genuinely kind and super supportive.Mackenzie Jones are trusted by Lucky Saint, Hunter & Gather, Fulfil bars.Deeply implore you to reach out to Billy or PaulStill rather Hungry ?I write extra content on LinkedIn - follow here Feeling cute, might delete?🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 59How LoveRaw Hustled, Never Gave In and Pivoted Their Way to 1800 Tesco Stores - Manav and Rimi Thapar
Hungry is fed by our by our utterly-wonderful sponsors, Bowimi and Mackenzie Jones. Both will CATEGORICALLY save you time, energy, stress and improve your life as a challenger food and drink brand… Oh! And they are lovely, lovely people, too. BOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes. Quickly sort out transfers orders Track store availability to ensure you’re not losing sales/leaving money on the table. Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH WaterGET 50% OFF YOUR FIRST 3 MONTHS USING OUR CODE: HUNGRY50% Click this link and thank me later MACKENZIE JONES - the warm-not-slimey FMCG recruitment specialists. Of course, there are salacious-yet-superfluous recruiters out there, the proper Cowboys. Thank goodness for Billy and Paul - they're the good guys, genuinely kind and super supportive. Mackenzie Jones are trusted by Lucky Saint, Hunter & Gather, Fulfil bars.Looking to build out your team? Or just want a chinwag. Deeply implore you to reach out to Billy or Paul Still rather Hungry ? I write extra content on LinkedIn - follow here Feeling cute, might delete? Follow us on Insta, hun OUR EPISODE: LoveRaw®Scrumptiously-succinctTwo words, so perfectly encapsulates the Founders journey. LOVE: big wins, happy times, connection, ecstasy. RAW: pain, suffering, stress, sacrifice, self doubtFounders meander between Love & Raw, Good & Bad, Light & Dark, Happiness & Stress. Rimi Thapar lost her Father, the Raw pain catalysed a Love of vegan products. Manav Thapar had a £250,000 order cancelled one minute, the next HUGE Tesco listing.After 9 years of graft, pivoting, chopping-changing -LoveRaw® won listings at Tesco, Asda, Waitrose & Partners, WHSmithON THE MENU: * Why the best brands define themselves by what they say NO to - SET ANTI GOALS* Mentorship Lessons from Grenade founder: HUGE difference between "brand building" vs. "product selling"* Why the best brands DON'T FOLLOW LOGIC: Rimi and Manav's best decision came from their gut*Why doing the UNREALI🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 58COOK: How COOK Scaled to £100 million, 1600 Employees, 90 Stores and 900 Concessions Without Entering a Super Market - Ed Perry
3 am. Wide awake.Even at £100 million turnover, the sleepless nights never go away.Ed Perry founder of COOK struggles and suffers.I bloody love COOK.COOK coalesced through my childhoodSpag bowls, Fish Pies, LasagneWarm hugs in cold freezers.Palaver of a Day - Choccy pud pud melts the stress awayEd's built a marvellous mensch of a business:* For the last 9 years, COOK’s featured in the top 100 Best Companies To Work For list.* 2021 ranked as the #1 Food & Drink Company To Work For.* + £100 million, 1600 employees, 90 stores, 900 concessionsWhisked and folded in all of COOK’s success is thick lashings of grit, graft and resilience.ON THE MENU:1. Why the first year’s is Meant To Be Hard - Hang in There + Show Up Everyday2. Why you *DON’T NEED* Market Research to Create Insane Products - Have a Panel of 5 Believable People3. Why COOK Said NO to Supermarkets and The Best Brands Define Themselves by what they say No To4. Why you MUST have a Healthy Paranoia About Your product - Never Cut Corners to Unlock more Customers5. Why Pricing is an Art Not a Science - Customers Don’t Shop with an Excel Spread Sheet🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 57Nibbles 01 - How To Build Brands With Character That Actually Stand Out In Crowded Categories - Barry Darnell & Mike Johns
This episode is a wonderful collaboration with the design wizards and complete legends Barry Darnell & Mike Johns, co-founders of Analogue **Thank me later, download the presentation deck here. What ON EARTH ACTUALLY is a brand? I ask all guests. Fountains of wisdom surface “Brand is what people say about you when you’re not in the room" - Ed Williams & Jamie Laing, Candy Kittens "Brand is a personality” - Camilla Barnard, Rude Health “Brand is a collection of people with aligned values” - Barry Darnell, &SODA “Brand is an entity and how you show up” - Ellie Webb, Caleno How to create a brand that palpably tickles consumers souls? Sings and sparkles and gorgeously glows on shelf Leaves consumers head-over-heels-in-love Well, Good News The first HUNGRY NIBBLES episode with Barry Darnell & Mike Johns is NOW LIVE Short, snappy, specific podcast episodes. Barry and Mike, very kindly pulled together an accompanying deck. Sommelier's Suggestion: Read the deck Listen to the podcast episode Reflect on your brand Don’t scoff hastily. Absorb slowly. Enjoy irresponsibly Still rather Hungry ?I write extra content on LinkedIn - follow here Feeling cute, might delete? Follow us on Insta, hun 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 56How To Deal With Self-Doubt, Imposter Syndrome and Become Best Friends With Your Inner Critic - Sam Wigan, BELUGA BEAN
My inner critic is right little mendacious bastard More annoying than he who wears GymShark to the pub Or she who works in P.R. with a “side hustle” An Interior Design Instagram page for a two-upper, two-downer… "just off” Wandsworth CommonMy malignant thoughts curdle Hot-spikes of self doubt join the party “You’re not good enough”“That was a pile of shit”“DO MORE”When the miffed-malaise seeps inI ALWAYS return to a delicious meditation taught by Sam Wigan. Thankfully, Sam is the latest guest on Hungry. Sam is co-founder of BELUGA BEAN, along with Renée Elliott (founder of Planet Organic). BELUGA BEAN help high level executives develop self-awareness working with Arianna Huffington, Thrive Global, IKEA, Coutts, ON THE MENU: 1. Practical Meditations To Navigate BIG PITCH Nerves - You Are Not The Outcomes 2. Spiritual Sales Lessons: Why You DON’T Need A Presentation Deck To Win More Business3. How To Lead Teams Through Uncertain Times: Trust + Communication + Respect4. The Tool Kit to Deal With The Internal Critic: Forgive Myself, For Judging Myself5. How To Develop Self-Awareness: Altitude + Seeing Where Six Spheres of Wellbeing Are Out of Balance #fmcg #pocast #challengerbrand #cpg🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 55How Innocent's MD is Addressing Under Representation in FMCG and Why Grocery Needs More Black Founders - Sam Akinluyi & Niyi Olopade
In 17 years, Sam didn’t interview ONE black person.Out of 10,000's of brands in Major UK retail, only 4 are black owned.Unconscious racism scurries through the underbelly.Its ghoulish ghosts linger in the shadows.Until 2020, post George Floyd.Sam Akinluyi felt a raw-stinging, deep-throbbing laceration.Laceration catalysed action.Sam founded Add Psalt a non-profit helping black founders enter FMCG.PSALT have partnered with Sainsbury's, Waitrose & Partners, Ocado Group, Tesco, AsdaSam is the Innocent MD.Niyi Olopade (Raising SEIS), founder of Novice Kitchen is part of the Add Psalt cohort.Niyi creates bamboozingly-banging Balinese Jams.ON THE MENU:1. The Principles of Great Negotiation for Challenger Brands: Know Your Value and Story + If You, Then We + Slowly Move to Your Breakpoint + Play Hard to Get2. How Innocent Cross the Chasm from “Challenger" to “Corporate" without Losing it’s Edge - STAY HUMAN3. Why Nigerian Values of Hustle + High Quality Work is a Super Power4. Why Founders Must ACCEPT that MOST Brands Won’t Become HouseHold Brands - Be Kind To YourselfFull episode goes live Monday 8am.Want other episodes?See below.#fmcg #podcast #foodanddrink #challengerbrand🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 54How &SODA Won Listings at Sainsbury's and Tesco Without Even Pitching and Lessons in Building Brands With Character - Barry Darnell
Imagine for one, tiny iota, ickle smidge of a milli-secondWINNING a Sainsbury'sand Tesco listing *WITHOUT* even pitching.Enter &SODAThe power of packaging.Gorgeously-wild - plunges you into Party time tonight.Let’s Be Havin Ya’-Liquid.DC-10/10 flavour.Glugg-back-Glasto. Tastes like Techno.Barry Darnell is founder of &SODA and analogue and is the latest guest on HungryWe wax lyrical about building brands with character.There’s also something EXTRA EXTRA special to accompany this episode.But, for now… SsssshhhhON THE MENU:1. Why Food and Drink Brands Must Play Hard to Get, Stop pitching - The Air Force One Rule2. Why Food and Drink Founders must pursue Unrealistic Goals outside of the day-to-day- business for HUGE growth3. Why product-market fit in the USA DOES NOT = Product-Market-Fit in the UK4. Why you DON’T HAVE to build a Food and Drink brand that raises SHIT LOADS OF MONEY and sells really quickly - the power of small teams🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 52Spencer Matthews: How Spencer Matthews Built Unshakeable Resilience and Raised + £10m to Launch Clean Co. in Sainsbury's, Tesco and the U.S.A.
What's your Everest? Every brand is summiting their own Everest. Starting a brand is HARD. Marching through the arduous abyss. Spencer Mathews is a fountain of grit, resilience and self-awareness. Why? He does HARD things regularly. Ice-Ultra Marathon’s across spine-shatteringly cold vistas. Or The Marathon Des Sables a six-day, 251 km ultramarathon in screaming-frying-pan-heat. A sandstorm of strife. Spencer, is founder of Clean Co. winning listings at Sainsbury’s, Waitrose, Tesco, Morrisons, launching in the US.A Spencer with razor-sharp, icy-wit delivers a Master Class in Grit. One quote hasn't escaped my mind: "When you're FUCKED. You're ONLY 40% FUCKED” Now, I’m smiling through setbacks. ON THE MENU: 1. Why the greatest feeling is achieving something you deemed impossible: FIND THE VALUE IN SUFFERING. 2. Lessons from Nims Purja (from Netflix 14 Peaks) - “WHEN YOU THINK YOU’RE FUCKED, YOU’RE ONLY 40% FUCKED_. 3. Lessons from Ursula Berns (former CEO Xerox, UBER board) = "WHERE YOU ARE, IS NOT WHO YOU ARE: CONSTANTLY REINVENT YOURSELF + NEVER LOOK BACKWARDS” 4. How to raise £1 million over a lunch: Wild Ludicrously Audacious Goals, Honesty, Energy + Conviction = Influence. 5. Why you *have* to be all in - you can’t have a side hustle and you must create no option for failure. Get in touch in the comments below or head to...Instagram: https://www.instagram.com/_hungry.pod/Linkedin : https://www.linkedin.com/in/daniel-pope/Email: [email protected]. is the podcast for challenger food and drink brands wanting to pour gasoline on their growth #fmcg #cpg #foodanddrink🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 53How Caleno Disrupted The Low To No Category Winning Listings at Sainsbury's, Waitrose, M&S - Ellie Webb
A Colombian Carnival glided down my gulletCoquettishly carousing my taste budsDark and Zesty over ice.Rolling-your-toes-through-sand-BlisssEven slipped into my Havianna sandals-with-a-cheeky-strap - you ok hun?"ALEXAAAAAAAA - Daddy’s home, put on Daddy’s fave - Texas "Inner Smile”Caleno is bamboozingly banging.Fiesta of Flavour sans Full-English HangxietyCaleno’s delicious success: won listings at Sainsbury's, Waitrose & Partners, Marks and SpencersCaleño Drinks’s founder, Ellie Webb 💃🏽✨ Webb is the latest guest on Hungry.ON THE MENU:1. How to hire right, so you DONT have to fire fast - Who The A Method for Hiring: Meticulous screening process + hire on VALUES + how to ask the right questions + never skip reference checks2. Why a Brand is an Entity and You Must Obsess with How You Show Up - “Always Go Above and Beyond”3. The Differences between On Trade vs. Off Trade - How To Make On Trade Work - On trade = Different connection and occasion with consumer. + teach them incremental upsell4. How To Build Resilience: Keep a Dairy of All Your Dark Days + Realise EVERYTHING will pass.5. How To Push Through the Enormity of the Idea - Use LinkedIn to Network and Hustle. Hustle. Hustle.🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 51OLLY’s: How OLLY’s Bounced Back from Losing Huge Sums of Investment to Win Listings at Sainsbury's, Waitrose, Tesco, Morrisons
Suffocating rain slowly screamed down just before Christmas.Hunkered at a bus stop in Islington. Hiding.Gorging on chocolate bars to escape gut-wrenching pain.At the final minute, OLLY’s lost HUGE sums of fundingA signed-sealed-delivered-I’m-Yours deal...GONE.KAPOOCH.“Let’s sack it off” “Find another job” menaced through Olly’s mind.But, like, all great leaders,Sergeant Snack-a-nator came back stompingOLLY’s won listings: Sainsbury’s, Tesco, Waitrose, Ryanair, Morrisson’s Easy JetFeel like quitting? This is for you.ON THE MENU:1. How To Deal with Losing Huge Amounts of Funding When They Pull the Whole Deal: One Step at a Time, One Step Forward2. How To Create build a culture based on trust - "If you want your business looked after, look after the people, who look after the business"3. How OLLY’s inspire and mobilise a team to inspire customers to Feed Your Feel Good4. Why Brand Always wins in crowded categories - “A brand is a moat that starves off competition"5. How OLLY’s found the Blue Oceans where no one was Swimming: Combine Two Categories - Healthy DeliciousFull episode goes live MONDAY 8AM.Can’t wait till then? Search Hungry. on Spotify and Apple🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 50How James Cochran Won Great British Menu and Leadership Lessons From Michelin Star Restaurants - James Cochran, Dan Henry, 12.51, Around The Cluck
Pressure. Perfection.Stress. Suffering.Teamwork. Trust.Authentic Creativity.Delicious leadership lessons bubble in the kitchen and spill in the board room.Leading a brigade of chefs or challenger brands are the same.The latest guests on HUNGRY. are James Cochran and Dan Henry.James’ career sparkles:- Worked under Bret Graham at The Ledbury, taking it from a 1 to 2 Michelin Star * - becoming the 11th best restaurant in the world.- Head Chef of The Harwood Arms, London’s ONLY Michelin Star pub.- James and Dan, co-founded the restaurants 12.51 and Around The Cluck.- Creating an INSANE Scotch Bonnet Jam product with the legends Pam Digva and James Digva - listed in 500+ Sainsbury's stores.The biggest lesson?The Art of Simplicity.Humans convolute EVERYTHING, adding more and more.BUT.The best strategy?SIMPLICITY.Our conversation rifled home a quote I love: SLOW IS SMOOTH. SMOOTH IS FAST.Slowing down allows, Simplification.Simplicity = Speed.ON THE MENU:1. HOW TO FIND YOUR AUTHENTIC EDGE IN CROWDED CATEGORIES: FIND YOUR SOULS’ STORY + EMBRACE ROUGH AND READY2. WHY GREAT PRODUCT *ALWAYS* TRUMPS SEXY PACKAGING OR PRODUCT: BE FASTIDIOUS WITH YOUR PRODUCT3. WHY BRANDS MUST MAKE THEIR *WHY* AND PRODUCT *UNIVERSAL* - THE DANGERS OF BEING “TOO NICHE”4. *THE* LEADERSHIPS LESSONS FROM MICHELIN STAR KITCHENS: HIGH STANDARDS + RESILIENCE + TRUST + REDUCE YOUR EGO = PERFECTION5. THE ART OF SIMPLICITY: WHAT DEADWEIGHT CAN YOU *SUBTRACT* FROM YOUR BUSINESS OR LIFE🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 49How PÄRLA Disrupted Tooth Paste and Won Listings at Sainsbury's, Waitrose, Boots, Ocado In Their First 18 Months - Dr. Simon Chard
"Rockstar Entrepreneur" is the BIGGEST load of tripe. Instagram added a vacant veneerA razzle-dazzle romanticism to entrepreneurship. Fake Gnashers. Faux Gold. “Swipe Up for my course on How I Sold 500,000 Bits-of-Coin from the Homebase car park”"YOOO’ flying PJ” - on photoshop in their PJ’s waiting for Lasagne and Garlic bread to *bing*People pine to be a Pearly White founder. The issue?Completely false expectations.Simon Chard, described the journey as “Being chained to a speed boat, flying through a storm”Simon is co-founder of PÄRLA and the latest guest on HUNGRY.PARLA’S INSANE rapid success: won listings at Sainsbury's’s, Waitrose & Partners, Boots UK, Ocado Group.Our conversation, peels back the veneer of their success, surgically digging into the hard truths.Sleepless nights, stoicism, resilience, maniacal drive.ON THE MENU: 1. HOW TO WIN A SAINSBURY’S LISTING WITH NO PRIOR FMCG EXPERIENCE - KNOW YOUR MARGINS (GM1, GM2, GM3) + “WHAT DOES THE RETAILER WANT? > WHAT DO WE WANT?” 2. HOW TO TURN YOUR INSECURITIES INTO A SUPER POWER: SAY YES TO EVERYTHING IN YOUR 20’S DEVELOP A MANIACAL OBSESSION 3. WHY FOOD AND DRINK BRANDS MUST THINK ABOUT THE *BRAND ICON* AT HOME NOT JUST ON THE SHELF4. HOW STOICISM REMOVES THE STRESS AND WORRY OF THE FOUNDERS JOURNEY: “A BRAVE MAN DIES ONCE, A COWARD DIES A THOUSAND TIMES” 5. WHY KINDNESS IF THE FOUNDATION OF CONFIDENCE AND HOW TO USE IT AS A SUPER POWERFully eppy live Monday🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 48How MEATOPIA Built One of The Biggest Food Festivals in the UK working with Ottolenghi, Fergus Henderson, Richard Turner - Mat Kemp
HANDS DOWN my favourite day of the year. Even tops when I got a pair of Heeleys (with green lights) for my 25th. Summer yawns, the sun shudders in the high blue skies like a white marble. Meatopia an unctuous utopia of unreal grub. A bacchanalian flame-soaked meteorite of food, fire and booze. This Little Piggy went Tobacco Docks, “Me, Eat” - stuffing my face, Notorious P.I.G. style. Washed down gallons of Beer, the colour of Autumn, cold like Winter, tastes like Spring. A Notorious B.I.G line up - Ottolenghi, Fergus Henderson, Richard Turner.The latest guest on the pod, is Mat Kemp co-founder MEATOPIA. There are SO many delicious lessons in here, that you'll never find in a banal business book.ON THE MENU: 1. HOW TO TAKE AN NACENT CONCEPT FROM 0 - 1 - RELENTLESSLY USE YOUR NETWORK, BEG, STEEL, BORROW ADVICE FROM PEOPLE. 2. HOW TO KEEP THE FOUNDERS MAGIC ALIVE AS YOU SCALE: DEFINE YOUR CORE VALUES + GREAT BRANDS ARE BUILT BY WHAT THEY SAY “NO" TO. 3. WHY YOU MUST FALL IN LOVE WITH THE JOURNEY AND BE HAPPY TO BE “PISS POOR” AND “CLING ON” 4. HOW TO ATTRACT INVESTORS/CHEFS TO YOUR BUSINESS IDEA OR DREAM - SHOW THE VALUE OF BRAND DEPTH AND THE 5 YEAR JOURNEY 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 47big fish: How Riverford Made Consumers Understand Their "Why" and How To Find Your Unique "Why" - Perry Haydn Taylor
Riverford, desperately needed consumers to understand their “WHY".But How?Enter Perry Haydn Taylor Hayden Taylor. Perry and Riverford Organic Farmers's founder, Guy Singh-Watson escaped the brash, banal board room. They went surfing in Devon. Under boundless blue skies, sat on a rock, watching the rolling glittering waves. Salty sea air greased their conversation, Perry dug deep. DeepDeepDeeperRiverford’s WHY? "Solving Greed" Next, Perry and big fish, conjured Riverford’s delicious slogan “LIVE LIFE ON THE VEG” Brands are human connections. Your “WHY” is the bridge connecting consumer soul with your brand.So excited to welcome back the utter legend Perry Haydn Taylor to the pod! Perry and big fish® are behind a bevy of brands - Gü Puds, Boden, Riverford Organic Farmers, Clipper Tea , Freddie's Flowers Dorset CerealsPerry N’ Pope Part Deux - hope you enjoy xON THE MENU: 1. WHY FOOD AND DRINK FOUNDERS MUST DREAM BIG. DIVE DEEP. SWIM FAST IN THE RELENTLESS PURSUIT OF BETTER2. WHY FOOD AND DRINK BRANDS MUST STOP SPENDING MONEY ON CONSUMER RESEARCH REPORTS - “GET OUT OUT OF THE BOARD ROOM” 3. HOW RIVERFORD GOT CONSUMERS TO UNDERSTAND THEIR WHY - “WHY DO YOU GET OUT OF BED?” “WHAT PROBLEM DO YOU SOLVE” - 4. WHY BRANDS MUST PROLIFICALLY PUSH THEIR “BENEFITS” NOT “FEATURES” TO STAND OUT IN CROWDED CATEGORIES🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 46How Candy Kittens Built a Huge Household Brand and Vital Lessons They Impart on Nuud Chewing Gum - Jamie Laing, Ed Williams and Keir Carnie
I always dreamt of this marriage.In 2020, the first time, my Frodo-saucisson-fingers slapped the record button. I dreamed of marrying an O.G challenger with a buccaneering brand with bigger-than-BIG dreams.Keir Carnie, Edward Williams and Jamie Laing are THE puuurrrrfect trio. Ed and Jamie, co-founders of Candy KittensGourmet sweets tickle my inner-glutton glutton into gleeful bliss.CK's gargantuan success: won listings at Sainsbury's’s, Waitrose & Partners, Ocado Group, Whole Foods Market. In 2021, Jamie and Ed founded TUCK SHOP. TUCK SHOP galvanises the next swath of rambunctious twinkle-eyed challengers. My broski, Keir Carnie, Nuud | Plastic Free Gum, is their first brand.Nuud are chewing up the chewing gum category.Stripping it bare of it’s plastic-ridden-clobber, revealing the naked truths. Our episode is a jam-packed bag of gourmet wisdom.WARNING: Chew Slowly ON THE MENU: 1. WHY NAVITY IS A SUPER POWER: "NEVER FOLLOW LOGIC, OTHERWISE YOU’LL END UP IN THE SAME PLACE AS EVERYONE ELSE."2. WHY EARLY STAGE BRANDS MUST BE PROFESSIONAL AND FOCUS ON THE LITTLE THINGS THAT MAKE YOU BIGGER THAN YOU ARE 3. WHY FOOD AND DRINK BRANDS MUST REALISE THERE’S A DIFFERENCE BETWEEN A “BRAND” VS. “BUSINESS” DECISION - KATIE CLAPHAM 4. WHAT IS A BRAND - "A BRAND IS WHAT PEOPLE SAY ABOUT YOU, WHEN YOU’RE NOT IN THE ROOM"5. HOW TO HANDLE THE TUMULTUOUS FOUNDERS JOURNEY AND THE UPS AND DOWN - "ALWAYS ASK, SO WHAT?” Eppy goes love Monday 8am. Cannae wait til then? Other episodes in the comments below. Have a wonderful weekend!!🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 45Minor Figures: How Minor Figures Act Like a "Funk Band" and Scaled to +£30 Million, Launching in the U.S.A, Australia and UK
STOP thinking like a Challenger Brand, please.Zipping n’ zinging through the Challenger zeitgeist is a David vs. Goliath mentality. Post BrewDog, challenger brands act like Punk Bands.Minor Figures took a screw-that view and forged a new path. They act like a FUNK BAND. Stuart Forsyth, taught me: "We play our groove and let our people come dancing”Mind-bendingly banging products. Weird. Lurid. Wonderful. Avant-garde, chilled-contrarians fusing music, coffee and art. Cult-like evangelists, venerate the brand, blotching their body with Minor Figure tattoos. Minor Figures won listings at: Waitrose & Partners, Tesco, Morrisons, Coles GroupOur conversation unshackled my noggin from the challenger-thinking straight-jacket.My mind grooved into new forests of curiosity like a randy Truffle Pig.Grab yourself a strong coffee, allow your mind to meander. ON THE MENU: 1. WHY FOOD AND DRINK FOUNDER’S MUST "BITE OFF MORE THAN THEY CAN CHEW THEN CHEW LIKE HELL"2. WHY FOOD AND DRINK BRANDS MUST THINK LIKE “FUNK BANDS” NOT “PUNK BRANDS” - TO AUTHENTICALLY STAND OUT IN CATEGORIES 3. WHY SMASHING IT IN TWO CHANNELS IS THE PREREQUISITE BUILDING A LIFESTYLE BRAND 4. WHY FOOD AND DRINK FOUNDERS MUST FALL IN LOVE WITH OBSTACLES AND CHOOSE YOUR STRUGGLE. = “I GET TO FACE THIS CHALLENGE” VS. “I HAVE TO FACE THIS CHALLENGE” 5. HOW FOOD AND DRINK FOUNDER CAN SEPARATE THEIR BUSINESS WORTH FROM THEIR SELF WORTH - “WHAT IF IT ALL ENDED TOMORROW? ” Big thanks to Ben Vear for sorting this out.Fully eppy goes live Monday 8am. Cannae’ wait till then? Other episodes in comments below. #fmcg #podcast #challengerbrand #cpg #coffee🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 44Seedlip: How Ben Branson Pioneered The Low To No Category and Won Listings at Waitrose, M&S, Ocado and Michelin Star Restaurants - Ben Branson
HOW SEEDLIP PIONEERED THE LOW-TO-NO CATEGORY AND WON LISTINGS AT WAITROSE, M&S, OCADO AND MICHELIN STAR RESTAURANTS - BEN BRANSON This conversation CHANGED EVERYTHING. Ben taught me, NATURE IS EVERYTHING. Hold ya horses - You may think, I’m slipping into a pair of Tom’s, carousing through Tooting Bec, fondling Daphodiles, listening to Tame Impala (sounds banging tbf) It’s NOT. Nature and the founders journey are inextricably intertwined. Nature, like start ups: Pain and Chaos wield Flourishing Growth. Nature, like start ups: CONSTANT CHANGE, the seasons and the journey are in flux, Good, Bad and Ugly. Nature is where founders find thunderous creative-dynamite to blisteringly disrupt categories. Nature is ego-dissolving, perspective-altering - allowing founders to detach EGO from BRAND. Seedlip had rip-roaring flourishing success, single-handily pioneering Low To No Category. Won a Gold Medal at The Chelsea Flower Show Sold 3000 Units in Selfridges in 3 weeks. Won listings at Ocado, M&S, Daylesford, Waitrose, Tesco, Whole Foods Market Work with an illustrious list of Michelin Star restaurants. By far one of my favourite convo’s so far. Implore you listen to this puppy in a park or or woods or garden, let the hot sun tickle the nape of your neck. ON THE MENU: 1. WHY *NATURE IS EVERYTHING* AND NATURE'S PARALLELS WITH THE ENTREPRENEURIAL JOURNEY: PROGRESS, PAIN, CHAOS, GROWTH, FLOURISHING 2. WHY BEING YOUR OWN WORST CRITIC IS EMPOWERING - NOTHING ANYONE SAYS ABOUT YOU/OR YOUR BRAND CAN HURT YOU 3. WHY HIRING A CORPORATE M.D. IS DANGEROUS FOR CHALLENGER BRANDS AND WHAT TO DO ABOUT IT 4. SEEDLIP'S HIRING PROCESS TO ATTRACT GREAT TALENT THAT ARE THE *RIGHT CULTURAL FIT* - SEEDLIPS SEVEN PSYCHO TESTING QUESTIONS 5. THE SEEDLIP STRATEGY TO BUILD BRAND AWARENESS ON A TINY BUDGET - THE BRAND TOUCH POINT IS EVERYTHING. 6. WHY YOU MUST LOOK *OUTSIDE* FOOD AND DRINK TO CREAT ORIGINAL IDEAS + NOTHING IS EVER TRULY ORIGINAL 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 43How Pleesecake's Built A Die Hard Community of Over 250k Followers and Pivoted To Create Product Market Fit - Joe Moruzzi
If Willy Wonker chinned a few shandy’s and fornicated with Lego Land.Their love child?Pleesecakes.Scrolling through their Insta, irreverent and utterly unctuous.Cathedrals of Cheese cake, coquettish and magnificent, doused in delicious decoration.Mind-bendingly banging.Pleese Me, Pleese Me, Pleese Me - Teeeasee me babyyy, Til’ I lose controlMy Childhood-Curiosity carouses with my Dad-Bod gluttony.Pleeeeeese Sir, Gimme Mo’, MOBUT.Peel behind the pleasing veneer and meet their founder, Joe MoruzziJoe has thunderous-tenacity bubbling in his bones and transforms Fear from Foe to Friend.Joe’s built a DIE-HARD community of Pleesecake fans.- Won listings at Ocado Group, Whole Foods Market, Amazon Fresh- Made cakes for the Queen and whole bevy of celebrities.- Pivoted their business Cheese Cake model to create Freeze Cakes- Been on live TV with Holly Willoughby and Phil Schofield and entered the Dragons Den.Our conversation is for anyone wading through repugnant-gloomy puddles of self-doubt, imposter syndrome and fear.ON THE MENU:1. WHY FOOD AND DRINK FOUNDERS MUST SAY NO TO MAJOR SUPERMARKETS - THE OPPORTUNITY MUST BE WIN-WIN2. HOW FOOD AND DRINK FOUNDERS CAN TURN FEAR INTO THEIR FREIND - EMBRACE THE FEAR AS EXCITEMENT3. WHY FOOD AND DRINK FOUNDERS MUST FALL IN LOVE WITH BAD DAYS TO APPRECIATE GOOD DAYS - GOOD DAYS. BAD DAYS MINDSET.4. KEY LESSONS IN BUILDING A SOCIAL MEDIA FOLLOWING FROM JOE WICKS: GREAT CONTENT WILL ALWAYS BE FOUND + AUTHENTICITY5. HOW TO PIVOT YOUR INITIAL PRODUCT TO FIND THE PRODUCT-MARKET-FIT PANACEA: LOOK FOR THE SIGNALS🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 46How Sarah Willingham Built A Multi Million Pound Hospitality Empire and Became a Dragon: Pizza Express, Bomaby Bicycle Club, London Cocktail Club, Tonkotsu
An electric pudding of nerves - pacing and pacing and pacing. Foiled in ferocious imposter syndrome.Barrages of self-doubt pinged and zinged around my nut like furious pinballs. "My first EVER DRAGON on the poddy!??!” “I CANNAE do this, Dan-ae?!"Sarah Willingham's career sparkles:- Head of International Expansion at PizzaExpress and Planet Hollywood- Bought, built and sold the UK’s largest chain of Indian Restaurants, Bombay Bicycle Club - 2015 - 2017: Sarah was a Dragon alongside Peter Jones, Deborah Meaden, Nick Jenkins- Founded and floated Nightcap PLC with net sales of £15.5 million in their FIRST YEAR (The London Cocktail Club)- Investor and chair at TONKOTSU (best ramen this side of Japan) and The Craft Gin ClubMy goal?Peel back the veneer of Sarah's conglomerate business success. Sarah is warm, kind, extremely balanced human being.Apres our convo, Utterly bamboozled, brain bulged and bubbled with life-changing-wisdom. ON THE MENU:1. WHY FOOD AND DRINK FOUNDERS WILL FIND THEIR BUSINESS MODEL BY DOING: TAKE ACTION. TAKE ACTION.2. WHY FOOD AND DRINK FOUNDERS *MUST TAKE HOLIDAYS* - ALL YOUR BEST IDEAS COME ON WEEK THREE OF A HOLIDAY3. WHY FOUNDERS MUST DITCH THE *CAREER PATH* AND BUILD THEIR OWN *LIFE PIE CHART*4. WHY ASKING THE RIGHT QUESTIONS ARE THE FOUNDATIONS OF STRATEGY:- WHAT DOES GREAT LOOK LIKE? - IF SOMEONE GAVE YOU A MILLION POUNDS TODAY. WHERE WOULD YOU SPEND IT? - DOES THIS ACTUALLY MOVE THE NEEDLE?- DO MORE OF THE SAME. 5. WHY FOUNDERS *SHOULDN’T RAISE* UNTIL THEY CREATED SHARE HOLDER VALUE: JUST SELL. SELL. SELL 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 45How Sauce Shop Built Their Own Factory, Collaborated with Foals and Won Listings at Sainsbury's and Morrisons - Pam & James Digva
WIN FREE SAUCE SHOP SCOTCH BONNET CHILLI JAM (IT'S SOOO BANGING!!)We're running a deliciously sauuucyyyy competition for this episode - WIN Scotch Bonnet Chilli Jam - take your sarnies or BBQ to a different stratosphere!!How? Simples.1. Please SHARE this pod episode on your LinkedIn or Instagram stories 2. TAG ME. LinkedIn: Daniel Pope or Instagram: _hungry.pod 3. We'll select a WINNER at random and send you Sauce!! Episode below - Plunged into delicious oblivion.Stumbled in 50-Shades-of-squiffy.Ripped open a bag of Doritos.Dunked in Sauce Shop x James Cochran Scotch Bonnet Chilli JamOther-worldly, face-meltingly banging.Luscious rolling waves of crimson sticky-fudgyness - then BANG!!A cantankerous chilli whip cackles and hisses and screams.C’est Bon.Sauce Shop are THE connoisseurs of collabs.Most recently with FOALS.Holy Fire Hot Honey - Holy Fuck, Hold my beer Hunny - different gravy delish.Salacious Sauces giving every Fat-Fingered-Fat-Face-Three-Quarter-lengths BBQ fantatic the Horn.They’ve won listings a Whole Foods Market, Sainsbury's MorrisonsAND BUILT THEIR OWN FACTORY FROM SCRATCH.Pam and James are kind genuine souls and they’re the latest guests on HUNGRY.ON THE MENU:1. HOW TO LEAD YOUR TEAMS WHEN RUNNING YOUR OWN FACTORY: “OFFICE" VS. “FACTORY" WORKERS = SHAKE UP EVENTS + RADICAL CANDOUR2. HOW TO BUILD YOUR OWN FACTORY FOR £10’0003. WHY YOU MUST FOLLOW YOUR CORE SOUL EVEN IF IT’S THE PATH OF MOST RESISTANCE - MAKE THE PRODUCT YOURSELF4. THE TOOL KIT FOR INTROVERT FOUNDERS TO BECOME EXTROVERTS AND WIN LISTINGS AT SUPERMARKET. REPS. REPS. REPS.🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 44The Stoic Tool Kit for Food and Drink Founders to Smash Through Obstacles and Build Resilience - Ed Hauck, The Curators
Stoicism is THE operating system for F&B founders to smash through struggle. My latest guest on HUNGRY. is Ed Hauck, co-founder The Curators. Ed, like me, is fascinated with stoicism. The Curators curate a smorgasbord of scrumptious snacks: Jerky, Billtong, Chorizo sticks, Pork Puffs and Peanuts. They’ve won listings at: Waitrose, Sainsbury's, TESCO, Morrisons My goal with our conversation?Make stoicism palatable for buccaneering brands. ON THE MENU: 1. HOW TO CRACK THE NPD PARADOX: INNOVATE OR DIE VS. INNOVATE TOO MUCH = LOSE FOCUS 2. FOOD AND DRINK FOUNDERS, ALWAYS REMEMBER: “YOUR FIRST IDEA WILL NEVER BE THE IDEA THAT MAKES YOU FAMOUS” 3. WHY FOOD AND DRINK FOUNDERS MUST IMPLEMENT T “IF YOU CAN’T WIN ON SCALE, YOU MUST WIN ON TASTE”4. WHY ALL FOUNDER’S MUST ACCEPT THE "ONLY CERTAINTY IS UNCERTAINTY” AND “WE SUFFER MORE IN IMAGINATION THAN REALITY” If you enjoy the episode, please leave a review and share! Thank you so much!! 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 43How Rude Health Disrupted The Health Food Category and Built a +£20 million Household Brand - Camilla Barnard, Rude Health, co-founder.
In 2006, finally, something erupted.Health food was an imbroglio of crusty and boggey-fied, innocuous yet alienating food.Glib green and banal brown shelves had less personality than a broken Asthma pump in a hospital car park.A cacophony of precocious cardboard-with-a-conscience.In 2006, thankfully, a TECTONIC SHIFT ERUPTED!!!Lashings of lurid orange and green and pink and red lava spilled over supermarket shelves.A bombastic riot of eye-gorgingly-gorgeous products, coquettishly carousing your taste buds.Rude Health, the Granola-gorging Jospeh and the technicolour Dream Coat.Rude Health made you feel beautiful and bountiful.They’ve scaled from +£20 million, won listings at Sainsbury’s, Waitrose, TESCO, Booths.My latest guest on HUNGRY is the wonderful, Camilla Barnard, co-founder Rude Health.One of my favourite episodes to date!ON THE MENU:HOW TO BUILD GREAT LEADERSHIP TEAMS: BRAND FIT TRUMP SKILLSET EVERY. SINGLE. DAY. OF THE WEEKHOW TO DRIVE ROS AT YOUR FIRST MULT ON A SHOE STRING BUDGET: ASK WHY? - SAMPLE YOURSELF (NOT AGENCIES)- WANGLE FREE PR.WHY CONSTANTLY ASKING “WHY” IS THE NEXUS OF ALL GREAT CHALLENGER BRANDSWHY CHALLENGER BRANDS MUST ADOPT “SERENDIPITY OVER STRATEGY” IN THE EARLY DAYS.HOW TO CRACK THE EXPORT ENGIMA - RUDE HEALTH’S STRATEGY UNLOCKING HUGE LISTINGS IN PORTUGAL, NETHERLANDS AND SINGAPORE🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 42The Mental Health Toolkit For Food and Drink Founders To Overcome Imposter Syndrome, Anxiety and Adversity - Harry Turpin, The Savourists
Never been SO NERVOUS to publish a podcast.Somedays, my mental health is a magnificent malignant feast.Self-esteem like a feeble Pringle in a February puddle.A seething swap of mucky self-doubt, pillaging positivity.Nuclear explosions of imposter syndrome erupt through my noggin.“You’re not good enough!”“Why bother?”“That was sh*t you scum bag””My latest guest on HUNGRY. is Harry Turpin, a dear friend and a kind soul.Harry is founder of The Savourists: they’ve won listings at Whole Foods Market, Planet Organic + a bevy of wholesalers.Harry also hosts a delicious podcast, UNTOLD, exploring mental woes in founders.If you’re struggling with mental health or anxiety or doubt, I implore you to listen.ON THE MENU:THE SUBTLE INTERVIEW PROCESS TO HIRE THE BEST TALENT - “WHO’S ORDERING THE COFFEE?”CRUCIAL START UP LESSONS FROM THE WISE SAGES - MARK PALMER AND DAN BROUGHTON - CASH IS KING + STAY TOP OF MIND.THE TOOL KIT TO PUSH THROUGH ANXIETY AND SELF DOUBT: MONKEY BRAIN, GRATITUDE, KINDNESS.HOW TO INSPIRE YOUR SALES TEAM TO “BASH DOWN DOORS” - GET OUT THERE WITH THEM + CREATE A CULTURE CELEBRATING FAILUREHOW TO TURN SELF-DOUBT AND ANXIETY INTO ROCKET FUEL TO PUSH YOU FORWARDEPISODE GOES LIVE MONDAY 8AM.LISTEN TO OTHER EPPY’S IN THE COMMENTS BELOW.Have a great weekend x🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 41Mindful Chef: How Mindful ChefScaled to + £75 Million Revenue and Maintained Culture at 130 Employees - Myles Hopper, Mindful Chef founder
At the door step, everything eased.Mind churning like miffed butter, flecked with F*ck-me-there’s-just-too-much-on!One of those INTENSE days.Emails eviscerating Zen, to-do lists trampling Calm.Instant Gratification masquerading as Instagram: scrolling your way to shameful oblivion.Mindful Chef is more than a recipe box.A panacea against the pummelling of putrid notifications.Banging recipes and Build-Your-Own-Meditation-Retreat at home.Slip into sliders and sarong (yeh, climbed MK 2013 - Milton Keynes Snow bowl)Whack on a bit of MJ. Just Beat Ittttttt - the eggs and the work stressSlice n’ dice your way into a Smooooth Criminal-Spring Well of Happiness.Myles Hopper, founder of Mindful Chef is the latest guest on HUNGRY.ON THE MENU:WHY FOUNDERS MUST USE THE WORD “NO” AS PART OF A GROWTH MINDSET TO CONSTANTLY IMPROVEWHY FOOD AND DRINK FOUNDER’S MUST BALANCE BIG AMBITION WITH DAILY BALANCE TO AVOID BURNOUT - “THINGS CAN ALWAYS WAITWHY FOOD AND DRINK BRANDS MUST ENCOURAGE COMMUNICATION AROUND FAILURE: MINDFUL’S FEAST OF FAILURETAKE THE PATH OF MOST RESISTANCE TO CREATE DIE HARE FANS: “GET UNDER THE SKIN OF YOUR CUSTOMERS”HOW TO MAINTAIN CULTURE AND BRAND AS YOU SCALE TO 130 EMPLOYEES: VALUES + CELEBRATING SMALLS WINS +GREAT LEADERSHIP = KNOWING WHEN TO BE ON AND OFF THE DANCE FLOOR🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 40How Tom Straker Built a 166K Die-Hard Foodie Following and Leadership Lessons from The Kitchen
My sleepy inner glutton woke in wild alarm with furious wet eyes.Mooching through carbohydrate cathedrals of pasta and sarnies and sourdough.Blistered rust-coloured chicken, chips with a glass-shattering crisp, swimming in a swamp of glistening gravy.Pummelled with dish after dish of dee-lish.Tom Straker’s food is other-worldly and soul-nourishing.MANZZ GOT THA FOOOOOOD CUZZZZ.Tom is the latest guest on HUNGRY.My goal?Unpack crucial lessons from running high-octane kitchens, apply them to challenger brands.ON THE MENU:HOW TO EFFECTIVELY GIVE FEEDBACK: LEAD WITH EMPATHY - EMPLOYEES WANT TO BE “HEARD” NOT “TOLD”WHY “TRAIN HARD. FIGHT EASY” IS A MANTRA BRANDS SHOULD APPLY TO BUYER OR INVESTOR MEETINGSTHE PARALLELS OF GREAT RESTAURANTS AND BRANDS SERVICE. SETTING. FOOD >> TONE OF VOICE. BRAND. PRODUCT.WHY SOCIAL MEDIA IS KILLING OUR CURIOSITY AND INQUISITIVENESS AND WHAT TO DO ABOUT ITEPISODE GOES LIVE MONDAY 8 AM.OTHER EPISODES IN THE COMMENTS BELOW.Have a banging weekend🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 39How To Rebuild a Broken Identity and Lessons from Jamie Oliver - Dominique Woolf, Winner The Great Cookbook Challenge
“I’ve literally lost my identity?”“Who on earth am I?”“How do I come back from rock bottom?”These thoughts ricocheted her mind like an anxious pinball in an angry blizzard.Dominique was lost.Recruitment career didn’t go to plan. Singing career didn’t take off.Searching and searching and searching.Until she found… Food, Glorious Food.Founder of Woolfes kitchen, who make a riot of heinously-addictive, lip-smackingly gorgeous pastes and nuts.On Monday, she WON Jamie Oliver’s Cookbook Challenge.Dominique, is the latest guest on HUNGRY.All of us will have an IDENTITY CRISIS.Stuck in a job you hate? Had Kids and lost your confidence? Want to change career completely?This episode is for YOU.ON THE MENU:HOW TO USE PREVIOUS FAILURES TO SET YOU UP FOR FUTURE SUCCESS: CONSTANTLY JOIN THE DOTS.HOW TO REINVENT YOURSELF AND FORM A BROKEN IDENTITY: GET CURIOUS + WRITE A LIST OF WHAT MAKES YOU ACTUALLY HAPPEN + TAKE ACTIONJAMIE OLIVER CRUCIAL LEADERSHIP LESSONS: PASSION + EMPATHY = GUIDE TEAMSHOW CREATIVITY IS THE CURE FOR DEPRESSION AND ANXIETY: CREATIVITYHope you enjoy!!🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 38How MOJU Created The Functional Shots Category Driving £20 Million in Retail Sales - Rich Goldsmith, founder MOJU
WAHOOO IT’S FINALLY HERE!!YOU’RE GUNNA LOVE THIS ONE!!MOJU, ripped up an alienating dogmatic “health industry”, add a lashings of fun and sprinkles of personality.Highest £ROS in total Juice and SmoothiesHighest £ROS in Food To GoNo.1 brand in Functional Shots with 48% market shareDelivering 84% Functional Shot growth10 MILLION MOJU SHOTS were consumed in 2021 - that’s one shot every 3 seconds! ⚡️Winning listings at: ASDA, Waitrose, Whole Foods Market, Planet Organic, Sainsburys,ON THE MENU:WHY FOOD AND DRINK FOUNDER’S MUST GIVE THEMSELVES “NO OPTIONALITY” - PUT A GUN TO YOUR HEAD.HOW TO MANIFEST GREAT CULTURES: ALWAYS CELEBRATE THE SMALL WINS AND LINK THEM BACK TO VALUESWHY FOOD AND DRINK FOUNDERS MUST CHOOSE INVESTORS WHO “LEAVE THEM TO IT” AND DON’T DISRUPT THE VISION.HOW TO CREATE A CATEGORY ONE AND CREATE PRODUCT-MARKET-FIT - LOOK FOR THE SIGNALS.HOW TO SELL A NACENT CONCEPT INTO GROCERY BUYERS: BRING THEM INTO THE STORY THROUGH DATA BRUSH STROKES.🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 37How Jimmy’s Iced Coffee Turned Fear to Confidence Winning Listings at ASDA, M&S, Tesco - Jim Cregan, founder Jimmy’s Iced Coffee
Eyes stung like violent wasps dipped in vinegar.Face like a dilapidated like glum high street.Swimming in the screaming beer-fear fantods.Thankfully, a super hero saves the day, every day.A soft hand, dusts you off, whispers: “Keep Your Chin Up”Creamy cuddles with a cantankerous coffee SLAP!J’adoreee Jimmy’s Iced Coffee.Jimmy’s are the O.G. challenger brand - unapologetically authentic with mind-bogglingly delicious products.They’ve won listings: ASDA, M&S, Co-Op, Sainsbury’s, BPJim Cregan is the latest guest on HUNGRY.ON THE MENU:HOW F&B FOUNDERS CAN TRANSFORM FEAR INTO EXCITEMENT TO WIN LISTINGS - BE HUNRY YET TERRIFIED.FOUNDER’S MUST STOP “THE LAZY EFFORT GAME” - IF YOU’RE LAZY AT THE BEGINNING OF THE SALES PROCESS - IT SETS THE TONE THAT YOU’LL BE LAZY AS AN ACCOUNT MANAGER - *DON’T BE LAZYWHY FOUNDER’S MUST BUILD CULTURES LINCHPINNED ON "SPEAK UP, DON’T HOLD IT DOWN”HOW TO SWEAT YOUR MARKETING BUDGET: BALANCE “BRAND” VS. “DRIVING RATE OF SALE” - RETURN ON EMOTIONAL INVESTMENT VS. RETURN ON INVESTMENTHOW FOUNDER’S CAN STOP THE INCESSANT NEED FOR MORE, MORE, MORE - PAUSE. LOOK AROUND. BE GRATEFUL*Follow on LinkedIn and Instagram for more content.🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 36How GU and The Coconut Collaborative Scaled from £5m “Challenger” to £20m “Household” Brand - James Averdieck, founder GU & The Coconut Collaborative
James Averdieck founder of GU and The Coconut Collaborative is the next guest on HUNGRY.In 2003, James launched GU securing listings at all major retailers and successfully sold to Noble Foods for £32.5 million.In 2014, James founded The Coconut Collaborative, winning listings at listings at Tesco, Waitrose, Sainsbury’s, Ocado with £20m + retail sales.James embodies his puddings.A charming exterior yet his core bubbles with unshakeable resilience and optimism.*Follow on LinkedIn and Instagram for more content.ON THE MENU:WHY CHALLENGER FOOD AND DRINK BRANDS SHOULD BE GRATEFUL FOR THE UK GROCERYMARKET VS. OTHER MARKETS.HOW TO CRACK THE EXPORT ENGIMA: THE BATTLES OF BUILDING IN U.S.A AND BETTER MARKETS TO FOCUS ON.HOW TO SCALE FROM £5m RETAIL SALES TO £20m RETAIL SALES = PRICE POINT + NPD + CONSTANT IMPROVEMENT = HOUSEHOLD BRANDTHE PILLARS OF BUILDING GREAT BRANDS: MAKE A PROMISE AND KEEP A PROMISE.YOU INHERIT THE GOOD & BAD FROM YOUR PARENTS AND WHAT TO DO ABOUT IT.🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 35How To Lead Team's Through Hard and Disruptive Change in International Markets - Giles Atwell, ex VP-Marketing Godiva, founder Russell & Atwell,
10.22pm. I sent the email. No idea on the response.10.52pm the reply. Sending delicious delirium through my bones.Eyes like wet fog lights. Chin dropped through the floor.Alessandro Savelli from Pasta Evangelists intro’d me to a special guest.The Contrarian Chocolatier, the Modern Day Willy Wonker.Giles Atwell. Giles creates FRESH chocolate.My housemate and I, like Chocolate-Chuckle Brothers, juggled chocolate across the sofa“to me- to you - to me - to you!”“MATE, Why did you eat the LAST ONE?? BANG OUT OF ORDER MATE… YOU CAN TAKE THE BINS OUT!! AND GET SOME MORE BIN LINERS!!”Russel and Attwell chocolate teleports your taste buds on a Columbus quest.Through unchartered territories, across treacherous lands, discovering The Chocolate El Dorado.Fresh cream. Golden Honey. Complete decadence.It’s Caaaaandy in my heeeeels tonight baby!!Giles had a glittering international corporate career:Senior Director Innovation at Mondelez InternationalVice President GodivaON THE MENU:HOW TO LEAD TEAMS THROUGH CHANGE AND UNCERTAINTY - KRAFT TAKEOVER OF CADBURY’S - "PULL OUT ALL YOUR WIRES"HOW TO LEAD AND BUILD GREAT TEAMS INTERNATIONALLY - GREAT LEADERSHIP = NOTICING THE LITTLE THINGS.WHY EARLY-STAGE FOUNDERS SHOULD FOCUS ON PRODUCT BEFORE BRAND = BRAND ACTUALLY FOLLOWS PRODUCT.HOW TO POSITION YOUR BRAND IN GLOBAL MARKETS - BALANCE CORE MESSAGING VS. LOCAL TASTES - "LISTEN TO YOUR CULTURE”Episode goes LIVE Monday, 8am.Also, give us a whiff on Instagram - finally set a page up! Link in the comments below,Other episodes below!!!🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 34How BOXPARK’s Founder Uses Emotional Intelligence To Build A Multi-Million Pound Retail Empire - Roger Wade, founder BOXPARK
*Follow on LinkedIn and Instagram for more content.As I walked up the metal stairs, everything vanished.Stresses. worries. concerns.The eclectic steamy stench of street food stifled stress.Flirtatious house music pummelled me into a state of Ahhhh Blisss-toEat. Drink. Play through a maze of rambunctious epicurean delights.There, I discovered Black Bear Burger.A filthy nest of sinister brisket squelched out a dark grizzly jacuzzi of Grrrrrr.It clawed and mauled and scratched my face off.Top 3 Burgers of all time.Box off boring.Park your problems.Box Park is gorgeously jumbled, delicious fun. It’s the heartbeat of Shoreditch.Roger Wade, BOX PARK founder, is the latest guest on HUNGRY.Roger’s had an INSANE career:In 1990 Roger created and successfully sold streetwear brand Box FreshRoger brought brands Carhartt and Penfield to the UK from New York.In 2011 opened Boxpark Shoreditch, 2016 Boxpark Croydon, 2018 Box Park WembleyRoger is one of the most emotionally intelligent and intellectually curious people I’ve ever met.He possesses creative gumption to spot opportunities before others.ON THE MENU:HOW FOUNDERS SHOULD NEVER SHY AWAY FROM THEIR INSECURITIES - IT’S AN OPPORTUNITY TO BUILD EMOTIONAL INTELLIGENCEWHY CONTENT + TRAFFIC + CONVERSION IS THE BUSINESS FORMULA FOR SUCCESSHOW FOUNDERS CAN TAME THEIR "UNCONTROLLED PASSION” TO BECOME BETTER LEADERS - LET GO - LEAD VS. INTERFEREWHY FOUNDERS MUST FIND THEIR "AUTHENTIC WHY” AND IF THAT’S TO "MAKE MONEY: - THAT’S ABSOLUTELY FINE.WHY FOUNDERS MUST USE “EMOTION" VS. “DATA” TO MAKE EFFECTIVE DECISIONS - "SHOPPERS DON’T CARRY AN EXCEL SPREADSHEET WITH THEM!!”🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 33How Little Moons Built a Multi-Million Pound Ice Cream Empire: listing at Tesco, Sainsbury’s, ASADA, Ocado - Howard and Vivien Wong, co-founders.
Ice cream is soul searching.Deep in our soul, lies a dormant inner-child.Little Moons is WAY MORE than ice cream.Mochi mooches into your soul, unleashing your inner child.Wild, bombastic purple, green, orange irreverent balls of joy.Lego meets Italiano Gelato, collides into an Art-Attack-Smack of FLAAAA VAAA FLAVEEEELittle Moons are having INSANE success:Won listings at Tesco, Sainsbury’s, Ocado, Waitrose, Asda, Morrisons + Pick N’ Mix stores at Selfridges and Westfield.£10M+ Retail sales valueLead and manage their own factory with over 300 employees.Fastest growing Ice cream brand.Co-founders, Vivien and Howard Wong are the latest guests on HUNGRY.Our conversation is delicious, swirled, and laced with wisdom.THE BIGGEST LEARNING?Balance is everything.ON THE MENU:VISION: BALANCE HAVING A BIG UNSHAKEABLE VISION VS. BEING FLEXIBLY NIMBLE TO SAY “YES” TO OPPORTUNITIESMANAGEMENT: A TEAM OF 300 EMPLOYEES - BALANCE LETTING EMPLOYEES FLOURISH VS. STEPPING IN WHEN NECESSARY AS A FOUNDERDECISION MAKING: BALANCE TRUSTING YOUR “GUT” WITH “DATA” TO MOVE FASTSPEED: BALANCE MAKING AN IMPERFECT DECISION NOW WITH THE CONFIDENCE TO MAKE IT PERFECT LATERBRANDING: BALANCE ESCAPING YOUR “BRAND BUBBLE” VS. OBSESSING OVER THE “LITTLE THINGSWant more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 33CoOp Category Director: How Challenger Brands Can Build Stronger and More Profitable Partnerships with The Co-Op - Rebecca Oliver-Mooney
My latest guest on HUNGRY. is INSANE!! Rebecca Oliver-Mooney heads up Innovation, Dairy and Category buying at The Co-Op. ROM set up Co-op’s incubator programme - designed to help challenger brands work more closely with The Co-Op. Post our convo, a HUGE shift erupted in my approach to “selling”: IT’S NOT BUYER VS. SUPPLIER. IT’S BUYER + SUPPLER = WIN-WIN PARTNERSHIPS.ON THE MENU:* HOW TO SELL YOUR BRAND STORY IN A LANGUAGE THAT ACTUALLY SPEAKS TO A BUYER - ALWAYS ASK “SO WHAT? *HOW TO SMASH A BUYERS MEETING WITHOUT KANTAR AND NIELSEN DATA - UNDERSTAND YOUR SHOPPER* HOW BRANDS CAN FIND THEIR UNIQUE BRAND D.N.A. IN CROWDED CATEGORIES - WHO DO YOU WANT TO BE AT THE DINNER PARTY?*WHY TOO MUCH DISTRIBUTION CAN BE A PROBLEM AND WHAT TO DO ABOUT IT - QUALITY VS. QUANTITY OF DISTRIBUTION* WHAT TO DO WHEN YOU’RE ABOUT TO BE DELISTED - HOW TO NAVIGATE THAT CONVERSATION WITH YOUR BUYERWant more? Follow me on LinkedIn for extra content: https://www.linkedin.com/in/daniel-pope/🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 32How Lucky Saint Won Listings at Tesco, Sainsbury's, Dishoom & HONEST Burgers by a Values-Led Business - Luke Boase, Lucky Saint founder
Lucky Saint is INSANELY delicious. The perfect tipple when dodging Full-English-Hangxiety.They’re spearheading the Alcohol-Free beer movement. Stocked in over 5000 On and Off-trade accounts, including, Sainsbury's, Ocado, Tesco, Dishoom, HONEST Burgers, and 37 Michelin Star restaurants. The ONLY Alcohol-free beer distributed nationally on tap. Lucky Saint founder, Luke Boase is the latest guest on HUNGRY. Our conversation sparkles, froths, and bubbles with wisdom!I’ve listened back to it THREE times and we’ve implemented loads of learnings at ManiLifeON THE MENU:* HOW VALUES GALVANISE A TEAM AND LAY THE FOUNDATIONS FOR SCALE - “BREAK RULES, HONOUR TRADITIONS. DEVIL IN THE DETAIL. GET LUCKY."*HOW TO HANDLE CRITICISM, CHALLENGES, AND SETBACKS - *“ENTREPRENEURSHIP IS GETTING COMFORTABLE WITH THE FEELING THAT EVERYTHING IS FALLING APART AND COMING TOGETHER AT THE SAME TIME”*HOW FOUNDERS CAN IMPLEMENT EFFECTIVE MENTAL HEALTH TRAINING TO IMPROVE EMPLOYEE WELLBEING.* WHY FOUNDERS MUST ALWAYS “KEEP THE MAIN THING, THE MAIN THING” AND “ONLY DO THE THING, ONLY YOU CAN DO"Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 31How To Bounce Back From Crippling Burnout and Find Balance as an Entrepreneur - Lottie Unwin, founder The Copy Club
Super excited to welcome back Lottie Unwin to the podcast.Lottie works WAY harder than most.But Lottie hit a paralyzing burnout. She couldn't get out of bed.On the latest episode of HUNGRY.Lottie and I pull, chop and challenge burnout and balanceProbably the deepest podcast to date.ON THE MENU:1. HOW TO AVOID BURNOUT - THE POWER OF BUILDING “REST”.2. WHY PUTTING A PRICE ON YOUR TIME IS THE HACK TO BE PRODUCTIVE, LEVERAGE TIME, AND AVOID BURNOUT3,. WHY FOUNDERS MUST UNAPOLOGETICALLY ASK FOR HELP AND HOW TO DO IT IN THE RIGHT WAY4. WHY FOOD AND DRINK FOUNDERS MUST AVOID STICKING A “HAND OF GOD” IN THE BUDGET.5. WHY NOT HITTING BUDGET CAN SOMETIMES BE AN ADVANTAGE. CONSTRAINT = CREATIVITYWant more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 30How Pasta Evangelists Built and Sold a Multi-Million Pound Pasta Empire - Alessandro Savelli founder Pasta Evangelists.
Alessandro Savelli, founder of Pasta Evangelists is the next guest on HUNGRY.It's an EPIC episode, short-snappy bubbling with wisdom.ON THE MENU: ALESSANDRO’S CHECKLIST FOR SUCCESSFUL STARTUPS:1. DEMONSTRATION OF EARLY-STAGE REVENUES2. A BUSINESS THAT TARGETS THE TOP 20% OF THE NATION.3. PRODUCTS THAT YOU’D LOVE AND CONSUME YOURSELF4. A BUSINESS DOESN’T HAVE TO BE INTERNATIONAL = FOCUS ON BUILDING A GREAT BRAND = INCREASING NO. OF TOUCHPOINTS = CONSTRAIN BY GEOGRAPHY5. YOUR BUSINESS MUST BE OMNI-CHANNEL TO BE BULLETPROOFWant more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 29How Rude Health, Innocent and Jimmy's Iced Coffee Created Packaging and Branding That Stood Out in Crowded Categories - Tessa Stuart
Want more Content? Follow on LinkedIn and Instagram Delighted to release the Tessa Stuart podcast today!Stuff a hefty dose of Branding and Marketing wizardry in your ear lobes.ON TODAY’S MENU:1. HOW TO BECOME THE AUTHORITY IN YOUR CATEGORY? SIMPLIFY THEN AMPLIFY - your proposition, offering. 2. THE DO’S AND DON’TS OF MESSAGING HIERARCHY - No more than 3 key messages on the front of pack.3. THE SILVER BULLET QUESTION TO ASK CUSTOMERS AND STOCKISTS FOR GREAT FEEDBACK - WHY? WHY? WHY?4. WHY WE MUST DITCH OUR EGO’S, GET OUT THE BRAND BUBBLE AND START LISTENING DITCH their Ego and start LISTENING what customers ACTUALLY want.5. HOW TO STEAL THE CLOTHES OF OTHER CATEGORIES - THE COLLECTIVE DAIRY, REMEO GELATO🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ep 26How Charlie Bigham Built a Multi-Million Pound Ready Meal Empire and Hard Truths for Challenger Brands - Charlie Bigham
Charlie Bigham’s meals ALWAYS put a humungous smile on my face. I was fizzing with nerves before interviewing Charlie for the HUNGRY. podcast. Our conversation provides a smorgasbord of delicious insights into how to build a juggernaut food and drink brand. ON TODAY’S MENU 1. WHY SCALING AND EXITING A BUSINESS FAST IS UTTERLY FLOORED AND WHAT TO DO ABOUT IT2. PLAY THE LONG GAME: 1% BETTER EACH DAY, EACH MONTH, EACH YEAR + TIME = GREAT BUSINESS. 3. OBSESS OVER THE DETAIL - HOW YOU DO ONE THING IS HOW YOU DO EVERYTHING.4. CONSTANTLY LOOK FOR NEGATIVE FEEDBACK. NEGATIVE FEEDBACK + TINKERING = RAPID IMPROVEMENT.5. WHY CULTURE, PEOPLE, AND PRODUCT MUST BE BUILT ON CORE PRINCIPLES6. BE MASOCHISTIC ABOUT THE BAD TIMES: "YOU CAN’T SAY YOU’LL *ONLY* HAVE THE GOOD BITS IN LIFE" Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk