HUNGRY.

Craving more? Check out Dan's Newsletter6.23am. My eyes stung when I got a call saying there’s a wild Aussie in London for 4 days.You know what happened nextThey said:You two simply have to record a podcastWhatsApp tennis ensued.Aaron Trotman is a DONNY.Founder of Australian Alch Free Wine brand NONLaunched in Melbourne, Sydney, Seoul, San Fransisco, New York, Barcelona, Los Angeles, TokyoAnd, now, finally LondonOur conversation was WILD.Felt like we were plugged into some Metamorfosi Muse - - inter—galacticA.Spaceship Cruisers - - chugging fast n loose into the Wild - Wild Wild Wilderness of CuriosityWe waxed Ayahuasca, Trauma and Techno, Spaceships, Brands and Barber shops.One of my faves to date.At the end, Aaron gave me a NON stopper - it goes on top of their wine bottlesEver since, it’s been on my deskMy brain is chocca bloca NON stoppaBeen looking at it NONstopON THE MENU:Why Being a Founder is summed up in one sentence “You better like the taste of your own blood”Why Wine Alternative is a Horrible name for a new category “Don't try and create another category”How challenger food and drink business can launch in Japan, New York, Seoul, London - doingWhy NON said No to a huge Coles listing on the table “It’s better to go slower but go right”Ayahuasca + 1 + 1 = 3 Challenger Founder Thinking: How Ayahuasca retreat in Colombia changed Aaron’s approach to leadershipHow to Develop Your Founder Grit compartment “grit is half the battle, knowing you’ll pull it off and knowing it’s going to happen”.The Challenger of being an Autistic leader and managing high performance teams “I felt the empathy but black ash would come out my mouth”How NON are innovating OUTSIDE he bottle + playing with wine semiotics and spaceships to signal a totally new category - innovation often happen outside the bottle or packaging (think innocent wooly hats) 👌 ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

I remember sampling at Bayley & Sage.On the shelf were two cans.Black.White.A shrilly lady, probably called Wendy (definitely eats Brie) tuttered: “what ON EARTH is that… Canned water??!! that’s IS never going to work”Buyers thought the same.So did friends.So did investors.No one though it would work.I kinda did, tooJosh White was maniacally obsessed, even possessed, with making canned water work and reducing plastic.They’ve been the proverbial punching bag for so many challenger brands who are now entering the category.Josh’s approach to brand building is TOTALLY UNIQUEJosh is a TOTAL Legend. Cano Water® were the proverbial punching bag for so many challenger brands who are now entering the category. Josh is a total legend. Raw. Honest. Vulnerable. Someone who transmogrifies "No" from headwind to tailwind ON THE MENU:1. The Crucial Difference between innovators and copy cats - how to lead from the front and follow your creative calling2. The Power of Juxtaposition in branding to stand out in crowded categoriesHow to Be the Richest Man in the World (…and it’s not financial)3. Why Challenger Brands need to think like Fashion brand like Gucci or Channel to truly disrupt categories4. How Josh Hustled to get Ed Sheeran, Lewis Hamilton,Harry Styles & more celebs drinking Cano5. How the word “No” will make you indestructible if you just keep going - Cano were the punching bag for the category 6. “Just think about today” - Lessons from Rehab for challenger food and drink founders7. The fine art of “Open” vs “Closed” distribution (this is super smart and something I’d never heard before)8. How Josh got his brand in front of Ricky Gervais and Won investment 👌 ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

In Colombia. In Feb. On a sun-splashed beach. Ice cold beer in hand. I found a BANGING podcast by DJ and producer called @djwillclarke Devoured it. Will’s interviewed some absolutely WHOPPA guests and DJs @carlcoxofficial @moby@patricktopping @joshwink1 @waffdj @scubaofficial @dubfire @dannyhowarddj Will owns record label @allwehaveisnowofficial + released on Trick, Drumcode, Filth on Acid, PolydorHit 100M streams globally and appeared at the worlds largest festivals. Will’s also gotta food page called @willmakesyouhungry (yup…bingo… there’s the food link)Globe Galavanting takes Will to some of THE best restaurantsOur convo is jam-packed with these-are-a-few-of-my-favourite-things Rowntree Randoms. Celebrations Chocolate Box of all my Curiosities. Music, Podcasting, The Creative Process, Techno, Hustle, Making Things Happen, Branding, Business… oh! and, of course, Food…Glorious…FoodEven if you’re not planning to be a SuperStar DJ (I still am: pending) (Dropped my filthy tech-house Dido “White Flag” mix at Village Hall last week - OOOOFFF - get ya chops round that ) You’ll still bloody LOVE this. ON THE MENU: 1. Why “The audience comes last, Feel the temperature of the room” - Rory Sutherland would be all over this2. Why Consistency of brand, allows audience (and consumers) to feel comfortable3. The Grit Toolkit to Keep Going: There are dark parts of every single day, Proof hard work pays off if you don’t change the goal posts4. Sales Masterclass: How Will landed a contract with Dirty Bird Records: “Business is compromise, what’s their goal, what’s your goal” + “Make people think it’s their idea”5. Why Will’s record label is called “All We Have Is Now” - the difference on Being vs. Becoming 6. Rick Rubin Creative Genius: the deeper the roots go the more it blossoms out the other side7. Creative Teams Need 1. Absolutely No Expectations 2. You need a lot of sh*t to find gold 👌 ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Margot and Fergus Henderson, are, in my opinion, THE most important couple i Food and Drink.Together, they changed the British gastronomic landscape from meek, tepid swamp of meh to global powerhouse it is today.Fergus created the institution St. John and Nose-To-Tail Cooking, inspiring so many chefs.Margot forged her own path with Rochelle Canteen, inspiring female chefs to enter the kitchen or as Margot says a world of “Blokedom”.Rochelle Canteen is a little oasis, springing and blossoming out Shoreditch streets.A light escape from heavy monotony.White and Spacious, always capacious as the seasons capriciously flow:WI.NT.e.r - SpRiIIINg - Suuu mmm -eerr - A..u..t..t…umNMargot’s food is wonderfully imperfect. Like humans, it’s craggly, squirly, yummy and not-too-perfectMy goal was to really dig deep into how Margot and Fergus changed British food, their similarities and differences, Rochelle Canteen’s uniqueness, St. Johns genius.Hopefully (fingers, eyes, toes crossed) we did that.Full episode live on Monday.ON THE MENU:How Margot Survived and Others Female Chefs Can Thrive in a Chef World of BlokedomThe Difference in (Male) Hunter vs. (Female) Gatherer Cooking: Empathy + Be gentle + simpleHow to be in Business for 25 years - embrace the dramas of every day keep the joy alive keeps the business alive and making it better (that is THE fun)Why English Food is Taking OVerFrench Food as the Best in the World: “Why do we touch on cultures so lightly?The Genius of St. John and Fergus Henderson: Fergus trained as an architect = Different Input = Different Output.The Subtle Art of Drinking a Negroni: It’s More Complicated Than You THinkWhy Margot is the “Craftsperson” and Fergus is the “Artist”How To Survive When your Business is Going wrong….”you have to give it more love”Why Margot let's their Chefs “do what they want” + the simple truth is to “Understand everyone's lives truly”Why St. John Stuck to its guns + Slow build then it just happened3 Fergus Henderson Leadership Lessons: “tell them the reason WHY” + “Never Feel Sorry for yourself” + “Be Opinionated and stick to them” 👌 ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Part Deux is here to demolish down your ear lobesSince the glorious success of Seedip and single handy created Alcohol Free Movement.Ben’s back doing what he does best - BUILDING F*CKING MAZING STUFF🟢 Founder of the EPIC podcast Hidden 20% - interviewed Kit Harrington, Lottie Moss,🟢 Founder of seasn - launched in Michelin star restaurants, Hand and Flowers,🟢 Founder of Pollen Projects🟢 Making waves with seasn.The texture of Ben’s mind is INSANELY unique - inspires me to -question everything.constantly feed my curiosity.and build. build. build.Ben built Seedlip ability to operate in the middle of two opposing tensions:🟢 Tension 1 micro vs. macro: How to build a (macro) global brand by focusing on the (micro) 1000 true fans in the right cities🟢 Tension 2: Go narrow & deep in home market vs. lighting new fires in new global citiesWe explore these tensions in this podcast episode.ON THE MENU:The Decision to Sell Your Food and Drink Brand is not Binary… “you can make that decision on you go”How to be an Endurance Founder: Your Role is to find out what GIVES vs TAKES Energy - focus on energy giving activitiesHow To Get Team “Buy In” to Your Big Scary Dream… “Never let your team get distracted by the big exit”The BIG EXIT Bitter-Sweet Symphony to DIAGEO - what it actually feels like when serious amounts of money lands in your bank accountWhy Being a founder is like going to war every.single.day.Embrace the tension:Tension 1: Micro vs. Macro: You can build a macro global brand if you focus on the micro 1000 true fans in the right citiesTension 2: Narrow & Deep in home market vs. Lighting new fires via social media in new citiesTension 3: building a roaring fire home market vs. easy spark in new market vs. slow burn in USAHow Ben Made the [No & Lo] Movement taken seriously - your distribution = authority + marketing + story + status = ideas spread along the curve. ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

seasns changing, seasn launchingnovember last year.hot summer melting into cold wintera swanky restuarant called Nessa just off SoHo at the launch part for Ben Branson’s new brand seasnsat on plush velvet pillows, deep-racing greens and hurling-purples, drinking champersBen said: “Why don’t I interview you, mate?”I volleyed “Not sureeee about that mate, will people even wanna listen to that? ”Two weeks later.It happenedA 5.5 hour podcast - the longest I’ve ever reorded.INSANE + INTENSEBen interviewed me.I interviewed BenWas a TOTAL honour to have someone I’ve respected for many years interview me.Really hope you like it.We’ve cut it into two parts.🟠 part one: next Monday 8th July.🟢 part two: next Wednesday 10th July.ON THE MENU:Why I live by ONE Rule “Ready. Fire. Aim”The Four HUNGRY P’s “Prolific Not Perfect” + “Polite Persistence”The Hidden Power of Putting Out Absolute Wank Content Consistently = Naivety is momentumHow I Land Big Guests like Julian Metcalfe on the podcast: My Outreach + Cold Email SecretsHow to write cold emails + the game of email psychology: really long vs.really shortWhy Podcasting is a game of conversational chess + space +iIndulgence of podcastWhy I am TOTALLY Obsessed with Food + Why I believe Retail Brands + Chefs will soon collide like All Things ButterThe horror stories behind the podcast + Car crash interviews + failures 👌 ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Aperol Spritz are LITERALLY pissing money up the wall. LOL. Which pillock put prosecco in the bevraaa-geenie? Yellow is the new Orange. There's a new sheriff in Spritz-town.Aperol: Bon voyage, ta ta, f*ck off Allora: take a pew, mate. Lunch break is an hour. Ma ma Miaaaa Tastebud teleportation to Halcyon hacienda. Delisimo, bro. Each sip is whip lashes of mellow-yellow, sun-snogged Italian Summers. Orange, Green and Blue Pastel-Palaver… warmth tickling the nape of your neck… food is just right. pace perfect slow. Dom’s career is all sunshine 🍋 24 yrs old running a HUGE factory for Nestle 🍋 worked at BEAR snacks under the wise sage Giles Brook 🍋 built Australian Kombucha brand Soulfresh, Nutty Bruce from scratch in UK 🍋 MD of TRIP building rocket ship from Zero to One Now it taking on Aperol. ON THE MENU: Sure, here is the corrected numbered list:1. Unique Selling Points in Crowded Categories are a waste of time “look for BIG one brand spaces and just do the opposite”2. How Allora Tapped Into The Semiotics of Aperol “Yellow vs. Orange” and “Allora” vs “Aperol”3. Why “Product” Differentiation is easier vs “Brand” Differentiation to create a wide brand moat4. The Ying & Yang of Operations: “the danger of co-manufacturers” + “Highest possible service, lowest possible cost”5. How to go from Championship “Founder” to Champions League “Operator”6. Champions League Operator: Find the fastest path to TRUE GROSS MARGIN = less promotions, less media, less logistics “stop hiding things in the P&L”7. Why Aperol shot themselves in the foot using Prosecco and are pissing away money on each drink8. Why Allora ONLY Need to Sell Half the Units to match Aperol revenue9. MOJU & Allora “Lean” Manufacturing: Always ask What can you take AWAY vs. What can you ADD10. Inversion Thinking: Front End Value vs. Back End Value. Constantly ask yourself.. “What isn't the consumer NOT willing to pay for?”11. Redbull vs Rude Health Growth Strategies: “Innovate to grow” vs “Focus to grow”…."always keep the main thing, the main thing"12. Unique Brand Building Lessons from working with Liv and Dan at TRIP13. Charlie Munger "Wisdom is Prevention" for brand building: get very clear on the culture from day one------------------------------------------------------------ 🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟 A massive shoutout to our incredible sponsors who make HUNGRY possible: MKJ IGNITE: https://www.mkjignite.co.uk/ GS1: https://www.gs1uk.org/ Big Fish: https://bigfish.co.uk/ BOWIMI: https://www.bowimi.com/ HC Consulting: https://www.hc-consulting.uk/ 🤝 Let's Connect! Let’s link up on LinkedIn: https://www.linkedin.com/in/daniel-pope/ Stalk me on Instagram: https://www.instagram.com/_hungry.pod/🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Cuff me. It gave me the Raging Horn.The first time I tried Vincenzo’s Raging Hog. A drive around the M25 to Bushy, Watford in search of the Pizza Panacea The hot steaming Frisbee of Fab landed on my table A fresh lattice of red and white cheese, tomato. Tomato and cheese. Jheezeeee. Yes Please. A burnished, boisterous-not-backin-tha-f*ck-down crust with little black billowing bubbles of joy. Pepperoni. Little terracotta spaceships of poppin’ salty fatty - Deeeeee...

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Ironically, I remember the first time I got smacked in the faceIronically, it was in a crumbly old boxing pub called The Ring.The Ring is opposite Southwark Station.One of life’s lovely oxymorons; a Thai restaurant shoved up the jaxxie of boozer.It was a hot afternoon, the first time I got smacked in the faceToo hot. Sticky hot. Too sticky hot.I felt like a f*cking sticky pork rib in Uniqlo getup as we climbed the stairsWe climbed and climbed and climbedthe marvellous aromatic waft of Green and Red and Yellow curries hummed and marbled and danced into hot June air.The room was barren.I didn’t know Alex Smith at all.We hit record.Within 1 minute, Alex smacked me round the face.smacked me round the face with wisdomleft hook lucid-clarityright hook this-is-right-waystrategy sucker-punchit was an INSANE podcastI went downstairs, ordered a cold Guinness, and thought “F*ck me, that was absolutely banging."About 3 weeks later.Alex ABSOLUTELY booted off on LinkedIn with his seminal and prodigious book “No Bullshit Strategy”Over the past 2 years, we’ve become great friends. This is Alex’s third rodeo on the pod.Alex’s thinking is lucid clear.Like warm silk over cold marble. And Sunny February Morning frost.ON THE MENU:The Unbearable Lightness of Being and Strategy - The role of entering the consumers subconscious to unlock strategic insightsWhy USP’s are a complete waste of time. Unique Points of Disagreement > Unique Selling PointsWhy Unique Points of Difference = Surface Level Consumer “conscious” BUT Unique Points of Disagreement = Deeper Level Consumer Subconscious3 Questions to to break out the rails of bad bland brand thinkingWhy the world doesn't reward the best ideas. It rewards those who are best at communicating those ideas.Why MOJU is closer to Lucozade Vs innocent - the VITAL difference between “perceived” and “true” competitorsHow to avoid the survivorship bias of bad ideas + Be like Elon Musk, “you need a defence of your ideas”The Starbucks vs SAS Principle: there is no such thing as “good” or “bad” culture - it’s the just what’s the right culture to deliver strategyWhy “Start With Why” is NOT strategy “Why” is simply a storytelling toolWhy we are unhealthily obsessed with substance vs. style - those that focus on style beat those that focus on substanceWhy focusing on Style actually reveals the value in the substance, Your role a founder is to be obsessed with style------------------------------------------------------------------------------------------------------HUNGRY's Absolutely Bloody Marvellous Sponsors who make HUNGRY possible:North Star: https://www.northstarbc.co.uk/MKJ IGNITE: https://www.mkjignite.co.uk/Big Fish: https://bigfish.co.uk/BOWIMI: https://www.bowimi.com/HC Consulting: https://www.hc-consulting.uk/🤝 Let's mingleStalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/Stalk me on Instagram: https://www.instagram.com/_hungry.pod/🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Behind every single brand in your cupboard is one manOne man and his amazing team of big fishBig Fish created the biggest food and drink brands of all timeYou’ll see and chomp and demolish and love these food and drink brands all the timeCharlie BighamRannaGUYeo ValleyWhole EarthClipper TeaDorest CerealsMaldon Sea SaltSip SmithRoddas Clotted CreamRiverfordThe Coconut CollaborativePerry Haydn Taylor is someone I’ll happily wander through the Wax Lyrical Woods with for hours and hours. With lashings of good ol’ merry and chortle for good measure.We talk about foo and brands and creativity and the relentless pursuit of betterThis is Pezza’s 4th rodeo on the pod.This time we take it up a level up a level and talk about how to ACTUALLY exit for serious doughON THE MENU:Why Food and Drink Founders must avoid the danger of tennis ball syndrome and chasing too many things all at onceThe Parallels of Mullets coming back into Fashion & the Plant Based Movement Taking OffBack from the Future “3 Levers” to pull to sell your brand for serious dough: The Symphony of Commercials, Operations, MarketingThink about the retailer as much as the consumer: How much does it cost retailer to put product on shelf? Think about their business FIRST.Why Creating a Tomato Juice Challenger Brand is Stupid: A Hard Truth in the what's the Sizeable MarketThe Taylor Swiftification of Brand Building: Not every founder/brand can, and should try and be Taylor SwiftUnpacking Digital Darwinism and the Nudge theory in spreading food and drink ideasThe Prudent Path to the BIG Exit: constantly ask one simple “does this add to the category”Why Every Category Can Be Premiumised until it becomes a Symbol of Reevaluation a la Adam MorganThree Trick Questions Founders Should Constantly BeAsking Themselves: What works and what doesn't work + how big is your business + how do we scale our marketing?Full podcast will be live Monday 8am.Others below if you can’t wait till then-------------------------------------------------------Every top food and drink founder reads our newsletter: https://hungryfeast.beehiiv.com/HUNGRY's Absolutely Bloody Marvellous Sponsors who make HUNGRY possible:North Star: https://www.northstarbc.co.uk/MKJ IGNITE: https://www.mkjignite.co.uk/Big Fish: https://bigfish.co.uk/BOWIMI: https://www.bowimi.com/HC Consulting: https://www.hc-consulting.uk/🤝 Let's mingleStalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/Stalk me on Instagram: https://www.instagram.com/_hungry.pod/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

“quick, quick, quick drop your things RIGHT NOW!!“you NEED to get over there”My friend was all zonked and blooming and bug-eyed. Her head dunked in a fluffy tempura of happy-hysteria.Her deep chocolate pudding eyes gave me the look “Hurry up, Fatso, get over there”“Why?” I want to go out for a snout and a coffee”Hastily, I dropped my things (which was actually nothing, as I didn’t have anything in my bloody hands… how bloody hilarious… bloody HA. HA. ha)I ran and ran and ranthrough the lab-rat-white-piercing light,past armies of nameless names,doding Sycophantic Nause Bags plugging NDD up buyers jaxiesLunch! Trade ShowAhhhhh, yes. I remember. I remember with lucid clarity. That day I found FATSO.The name: FATSO.So bold. So cheeky. So going straight-in-my-f*cking-basket-boiiisheeeeThe flavours, spell-bindingly banging names and flavoursMorning Glory - “Cornflake and Marmalade”Nan’s Stash - “Peanut, Toffee & Digestive Biscuit” (restraining order: por favor)King’s Ransom - “Salted Pretzel, Whole Almond, Honeycomb”FATSO excites me widly.So excited to welcome the wonderful Ella on the poddy.She’s totally amazing.You’re in for a treat.ON THE MENU:How to build a brand a grow a baby at the same time - is it possible to manage pregnancy and brand building at the the same time?How to do more of what actually matters, why “More Matters” in life and brandHow to find slip stream channel where no one else is looking - the unobvious channel is where the obvious gold liesFatso 3 Field Sales Fundamentals: How to unlock any indie listing when you’re feet on the streetWhy Challenger Food and Drink Founder must develop a “Slow Productivity” mindsetHow to Bring “Play” into work to avoid burnout - half the battle is just not burning out.Fully eppy Monday 8am.Others in the comments below xxx🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

This is the poddy I’ve dreamed of for 8 years.Seth Godin.Seth changed my life.Seth’s thinking is INSANEEach word is light yet heavy, pithy and profound, wise and wonderful. Wonderfully wise.Seth stretched my mind to new rich, luscious pastures of thinking.I was SO SO SO nervousPacing and pacing around like a nervous-biscuit scoffing hyaena. Watching the clock till 4pm. Did an 3 min Ice bath hahaha. Walked a trilliion-gazzilion steps.ON THE MENU:why brands must realise marketing is not advertisinga brand is not a logo, a brand is a promise, a brand is a shortcut to an experiencea brand shows up in the world with a true story that touches people and spreads. a brand “change someone for little while”a) how to get your idea to ACTUALLY spread = create smallest viable audience + make promise + wrap story around promise.b) Promise = story. Story = gives consumers Status and Affiliation = idea spreads through Status + Affiliation5 principles to spread any idea on the planet 1. fear, affiliation, status 2. be easy to talk aboutMonk Marmalade principle: there is no such thing as the “best” marmalade or peanut butter. The unique “story” makes it the best in the unique consumers eyesthe race to the bottom of bad brand storytelling: you can pick “anyone” and we “pick everyone”STOP asking consumers for feedback: Don't ask consumers what they want, watch what they dowhy people buy Heinz Ketchup: we don’t engage with brands because “they” want us to, but because “we” want to. people people buy Heinz as it reminds them of their childhoodhow Danny Meyer at Shake Shack creates INSANE cultures: don't manipulate + our job is to make things better + if we don't experiment who willhow In and Out Burger spread their story = burger reminds you of California + secret menu + geography locked = status + affiliationwhy scale kills magic. UNTIl scale becomes part of the magicalways look for stuff at the edges, that’s where all the best stuff is, people go out of their wayFull episode Monday 8am.Cannae wait till then?Other episodes in the comments below--------------------------------------------------Every top food and drink founder reads our newsletter: https://hungryfeast.beehiiv.com/HUNGRY's Absolutely Bloody Marvellous Sponsors who make HUNGRY possible:North Star: https://www.northstarbc.co.uk/MKJ IGNITE: https://www.mkjignite.co.uk/Big Fish: https://bigfish.co.uk/BOWIMI: https://www.bowimi.com/HC Consulting: https://www.hc-consulting.uk/🤝 Let's mingleStalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/Stalk me on Instagram: https://www.instagram.com/_hungry.pod/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

“How on earth do you ACTUALLY EXIT your food and drink brand?”This question swirled my mind.Thankfully, one woman knows all the answers.Libby Gibson is a total legend. She lives and breathes challenger brands. Libby successfully built, scaled and sold Pitcher & Piano.Then she set up Piper with Crispin TweddellPIPER are responsible for tonnes of HUGE challenger brandsProper CornBruce’s Doggy Day CareFlat IronWattbikeBloom and WildNeomMindful ChefHickoriesFrameOrlebar Brown swimwearI know people say: “it’s not about the money, it’s about the journey”I know, it’s grotesquely-uncouth to say it’s all about the the Dough, Coin, Wonga, Cash-eesh, Moolah, Bunsen-Burner-Nice-Little-EarnerBut, C’maaaaaaaaaannnn.Let’s not beat around the bush.There’s a gorgeous pot of glistening gold waiting for you at the end of your Rainbow.If you sell you’ll be filthy rich, minted and smoking cubbies on the French Riveria.I jest. But, I do believe you can do BOTH.You can build an amazing brand, have lots of fun, help people, do good and, also, make a BUCKET LOADS OF COIN.This poddy BLEW MY MINDAre you thinking about the right things?Have you ACTUALLY thought about the succession plan?Who are you selling actually going to sell to?Are you launching NPD willy-nilly? Is NPD distracting from keeping the main thing, the main thing?ON THE MENU:PIPER’s 7, 17, 70 Law: The inflection points of growth on the journey to exit - You must invest ahead of the growth curve.PIPERs “Back from the Future” Law: Founders must start thinking about the exit three years before they think they’re readyThe Hidden Dangers of Building a Strong Personal Brand if You’re Looking to Exit: what’s the succession plan? who’s going to replace you?How to Hire, Scale and Keep The Magic Alive 1. “You don't have to hire all at once” 2. “Hire ahead of the curve” 3. “Hire people stepping up vs. down”3 Rules to Go from” Challenger Brand” to “Brand Legend”: 1. Focus Better + Different 2. Codify business valuesWhy “Brand Legends” Do Two Things Consistently 1. Turn customers into their best brand ambassadors + constantly surprise and delightPROPER CORN’s Hidden Retail Relationship Genius: Top to Bottom Relationships + Work from the detail up to the bigSolving the NPD Riddle: Constantly Launching NPD is dangerous “it’s a huge distraction” + “You may think everyone knows about your product but they probably don’t”How PROPER CORN went from £7 Million Challenger to £70 Million Brand Legend “the way you run through walls at £70 million is different”Founders constantly ask: Why do we have a right to win in this category?How Challenger Brands can Ge get over the £5 million sticking point 1. Be rigorous with priorities 2. Understand NPD is sometimes a distraction 3.How PROPER CORN escaped the £7million Sticking Point: Carefully and Slowly Moving into The Right NPD🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

The wave was coming.Most couldn’t see it.Very few were in the water.But, Two Johns were. Ready to catch it.Well, actually, t’was a John and a Jon.John and Jon were in Madrid. Studying a MBA.In the evenings, parked in baroque slow-paced courtyards, under mind-meltingly, soul-nourishingly wonderful pink-orange sunsets.John and Jon would glug back G&Ts. Big voluptuous goblet glasses, igloo-thick ice cubes and zesty-slices of fresh orange. Bathing in Baroque Blissssssss.John and Jon, could feel the Gin Revolution wave coming, the tectonic plates of D2C moving and shaking.Craft Gin Club is a WHOPPER business£27 million retail sales with an 82% annual growth rate450,000 monthly subscribersFeaturedJohn is a no-nonsense, incredibly pragmatic operator and brand builder.Loved this one.With this gorge Weather, pour yourself a G&T and slurp this up episode, nice and slow.ON THE MENU:Why supermarket booze buying experiences is diabolical 1/10 and how to change itHow to Turn Storytelling into Sales as a D2C business: The Balance of Content vsWhy Craft = Purpose and Purpose = Craft. Craft is real people making real things.Why Founders should fall in love with cash constraints = Cash Constraints = Innovation CagesWhy Idle = Ideas + Ideas = Idle - founders you have to NOTHING to discover SOMETHINGHow to raise money when your back’s against the wall Craft Gin Club created Gin BondsThe Difference between First level problem solving and Second level problem solvingHow To Balance Focus vs. Innovation. What now vs. What’s next?Full episode live Monday 8am.Every top food and drink founder reads our newsletter: https://hungryfeast.beehiiv.com/HUNGRY's Absolutely Bloody Marvellous Sponsors who make HUNGRY possible:North Star: https://www.northstarbc.co.uk/MKJ IGNITE: https://www.mkjignite.co.uk/Big Fish: https://bigfish.co.uk/BOWIMI: https://www.bowimi.com/HC Consulting: https://www.hc-consulting.uk/🤝 Let's mingleStalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/Stalk me on Instagram: https://www.instagram.com/_hungry.pod/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

A ripe afternoon eclipsed a rotten morning before. everything erupted.Snotty grey-clotted cream clouds passed.Peach-peeled sunshine danced along the rooftops, apple-green light flushed into the Soho streets. Everything GLOWEDFriday, 4.30ish.I rested against the verdant green, freshly painted walls, nursing Guinny n ciggieA porridge of boozehounds and tangle of ThankGodItsFridays flowed and spilled and laughed into streets.The Devonshire, SOHO is the Moon landing for battle cruisers.Centrifugal rocket ship.Fairground of Fun.Banging bacchanalia.I sat in the middle of this Puddin’. Soaking. This lovely-lovely brash bewilderment. Quaffing back Guinness at race-hound speed. Bone-rattling-cold. Creamy Dreamy. Black Abyss. Raging Bliss.Absolutely DEEE-lighted to welcome co-founder The Devonshire, Oisín Rogers on the pod.Alongside trio Charlie Carroll (Flat Iron) and Ashley Walter-Palmers (The Fat Duck) - they’re creating something truly special.Osh is HANDS DOWN one of the best storytellers I’ve had on the poddy.We dance through the full helter-skelter-kaleidoscope of human emotions.Our conversation will change the way you view pubs forever.Before The Devonshire, Osh ran The Guinny Grill in Mayfair and The Ship, Wandsworth. Osh was responsible for the infamous Ship Sundays.You’re going to love this oneON THE MENU:The Secrets of Great Hospitality and How Osh Became “OctoPaddy”Why The Devonshire is 1000 little things done well = Storytelling = “the currency of pubs is storytelling”The “Obsessed” Reframe: Change “obsessed” to “besotted”. What a lovely reframe.Everything Popular is Wrong - Oscar Wilde: “there’s no such thing as a good trend” - focus on building a timeless business.The best pubs = Land Lord becomes synonymous pub. Pub becomes synonymous with landlordDevonshire’s Bin man & Chairman Rule = Create a place where everyone speaks to everyoneCarrol, Rogers, Palmer-Walters Symphony for Success = Chaos + Order + PerfectionPaddy Rogers (Osh’s Dad) Simple Rule for Life “Avoid Unpleasantness”Monday 8am. Cannae wait till then? Other episodes below---------------------------------------------------------------------------Every top food and drink founder reads our newsletter: https://hungryfeast.beehiiv.com/HUNGRY's Absolutely Bloody Marvellous Sponsors who make HUNGRY possible 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

How is this possible?What’s in the energy? Who does that?How?Whaaaaaaa?What are they on?This is f*cking INSANEPerfectTed have astounded me since day one.Teddie and Marrissa ripped up the “challenger brand play book” with brash boldness, courage and naive intelligence.PerfectTed’s meteoric rise is CRAZY - they’ve achieved in 1 year what most would dream of in 10 years🍵 Won Sainsbury’s, Waitrose, Tesco, M&S, Joe and The Juice🍵 Holland and Barrett, Planet Organic Blank Street Coffee,🍵 Investment by Steven Bartlett, famous feature on Dragon’s Den🍵 Patnership with The Hardest Geezer - helping him run across the length of Africa race🍵 Scaled the team to +8 employeesWhen I got to the office, I can’t lie, there was this big voluptuous wallop of infection energy.The PerfectTed team GRAFT.We finished the pod at 8.30pm. The whole team still in the office grafting away.Teddie and Marissa are onto a special something.Wanna know that special something?Monday 8amON THE MENU:Why Teddie and Marissa have a daily writing practice and maybe you should too: Writing is Thinking. Clear Writing = Clear Thinking = Clear Leadership.The Hardest Geezer Partnership Genius to Drive New Shoppers to the Tesco Meal Deal: Unlock a New Male Fitness Shopper in a Predominately Female CategoryThe “1% Friday Team Lunch” to Transform Your Brand and Level Up Your TeamHow to Separate Yourself from your Brand "I am not Teddie founder of PerfectTed". I am Teddie and work for PerfectTed (this one really helped me)Rory Sutherland’s "Framing + Perceived Value". Matcha is the input, NOT the OUTPUT. Matcha may be niche, but “Healthy Energy” is not niche. Focus on Output> InputWhy You Must Increase Your Surface Area - “it doesn't get easier the challenges get different”Why Challenger Brands must GO BEYOND Rate of Sale (this is f*cking gold). What are your Retailers Dreams + how to spread unique customer loveSteven Bartlett’s ONE Vital Brand Building Lesson for FMCG Brands - “Bring people places they couldn't usually see”. We’re moving from Love Island showbiz to Entrepreneur Entertainment IndustryThe Danger of Becoming Numb To Your Brand: “Fear knocked, faith opened, no one was there”Why High Vulnerability Cultures = High Creative Cultures. Professional Vulnerability and Fun is a Superpower🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our newsletter: https://hungryfeast.beehiiv.com/HUNGRY's Absolutely Bloody Marvellous Sponsors who make HUNGRY possible:North Star: https://www.northstarbc.co.uk/MKJ IGNITE: https://www.mkjignite.co.uk/Big Fish: https://bigfish.co.uk/BOWIMI: https://www.bowimi.com/HC Consulting: https://www.hc-consulting.uk/🤝 Let's mingleStalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/Stalk me on Instagram: https://www.instagram.com/_hungry.pod/I’m addicted to weird. the crazies. the wonderfuls. brilliantly-bizarres n brash n bonkers.This, my friends, is an Ode to Quirk.My friend, Dom, told me about a delicious boozer,“he said this may be the most creative pub in the world, incredible food, warmth and a David Bowie theme”The Cartford Inn.A pub ran by a Lancashire lass, Julie, and a Frenchman, Patrick.Apres recording la pod Warehouse Project founder Sacha Lord, in Manc.Tastebuds primed for a Rave of Flave.Thick, clotting, cloying clouds and snotsodden Rain d..r…i…z..zz..i..lll.ee..dd down.I took a haughty-naughty-little jaunty upwards to The Cartford Inn.NEVER in my life have I experienced anything like this.A panoply of Gastro-wank pervades the world.General Managers believe they’re Military Generals.Gavin (but you can call me, Gav).River Island Rangers. Sly-Sausage-Roll-Scoffers.Front of House-who’d rather Be-Back-on-Sofa’s.Cartford Inn is a gorgeous antidote to taht.For those maniacally obsessed with growth (aka moi)This episode is a warm cuddle, a slow cuppa, a squeeze, ayy oop-ye’ll be alreet pal.This conversation made me realise, business is about having fun. lots of fun.ON THE MENU:David Bowie: “The Only Art I’ll Ever Study, Is The Art I Can Steal”You're only here for a short visit, don't worry, don't hurry and Don't forget to smell the rosesWhy Perfection is a Thousand Little Things Done WellThe Quirks of Hospitality and Sometime The Greatest Things Are Not Meant To Be UnderstoodHow To Find Your Ziggy Panache: Clashing Creates GeniusWhy as Founders Must Accept The Pain of Paradise and The Battle vs. Boredom🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our newsletter: https://hungryfeast.beehiiv.com/A massive shoutout to our incredible sponsors who make HUNGRY possible:North Star: https://www.northstarbc.co.uk/MKJ IGNITE: https://www.mkjignite.co.uk/Big Fish: https://bigfish.co.uk/BOWIMI: https://www.bowimi.com/HC Consulting: https://www.hc-consulting.uk/🤝 Let's mingleStalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/Stalk me on Instagram: https://www.instagram.com/_hungry.pod/Sacha Lord.This is a dream come true poddy laaaAfter having a oh!-so-very-lovely time at many a Warehouse Project and ParklifeNever in a million f*cking years did I think I’d be interviewing the founder, Sacha!!What Sacha’s done for Manchester and Dance Music is WILD🐝 Night Time Economy Adviser for Greater Manchester and Chair of Wythenshawe F.C🐝 Founder of Parklife Festival that’s hosted, Disclosure, Snoop Dogg, Liam Gallagher and Skepta.🐝 Founder of Warehouse Project - Europe’s biggest partyThis is a proper Northern story of grit, resilience, pressure, fun and BIG FCKING FCK OFF to anyone who’s in the way of your Dreams.Sacha’s book “Tales From The Dance Floor” is now available.You’re in for a very lovely timeON THE MENU:The Power of MADchester: Relaxed Warm Culture + Sod Off We Can Do This AttitudeFerrari vs. Bus: How Founders can Deal with The Relentless Pressure of Being a FounderSacha’s Leadership Principle: “Bottom Up” Built Teams: Filter from the bottom up + vs top down “the founder is the least important in the business”How Sacha Does the Brilliant Basics: Know Everyone's Name + Do Every Single Job - YourselfThe Secret Genius of Warehouse: Only Open for 3 Months + Creating 6 Different Sub-Categories of Dance MusicLadder Against The Wall Rule: "If you're told something is impossible, that's absolute nonsense. Go around problem."Founder = First Person People Look at When There's a Problem - You Need Huge Daily Discipline to Thrive in Chaos.Be Your Own Hardest Critic; The professional is hard on themselves, The amateur is kind on themselves.The Traits of a Successful Promoter 1. Don't believe your own hype 2. Work hard 3. Once you create something. Don't take your foot off the pedalFull podcast goes live Monday 8am.Can’t wait till then?Others in the comments below!!🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Absolutely thrilled to welcome back the UTTER LEGEND, Rory Sutherland for a part three podcastIt’s long and laden with wisdom.Relax.Take it in slowly.Maybe over a couple of sitting.Maybe in one. Up to you!The 23 Laws:Ideas Having Sex = Progress: Why Lucky Saint | B Corp™ is having Sex with WHOOP and Planet Organic Ltd Should Get Jiggy with Iceland FoodsThe Football-ification of Politics and Vegan Meat: We Must Learn "Evolution" = The Adjacent Possible"The Danger of “Luxury Beliefs” in Food & Drink: “I am right, you are wrong, you dumb piece of sh*t” .Why Marketers Must Realise the Difference Between the “Theoretically Perfect” vs. “Intermediate Possible”How To Make Niche Ideas Mainstream, MOST of Society wants to “Walk Down The Middle” - Start where you are. Use what you have. Do what you canWhy Human Beings Are 90% Chimp and 10% Bee - Individual vs. Collectivism and the spread of ideasWhy Hipsters Raise the Ceiling, Chains Raise the Floor. Hipsters are The Foot Soldiers of GentrificationWhere to Position Yourself on Skanky-Wanky axis as a brand or restaurantThe Neuroscience behind McDonald's and KFC UK & Ireland’s Insane Marketing: Brain creates expectation Vs realityReverse Engineering GAIL's Success: Gratuitous Perversity + High Customisation = Localised ScaleThe Burger Effect and Herbert Simon’s Satisficing: People buy not because it’s good, BUT, because it’s not bad.Never Forget: Larger Drinkers Drink The Advertising Not The BeerHow to Commit Brand-icide (1): Focus on Short Term Expediency > Long term relationshipHow to Commit Brand-icide (2): Neglect SCARF. Status. Certainty. Autonomy. Relatedness (relationship). FairnessWhy a Bowl of Ramen Is The Best Analogy for Culture. Broth = Culture.The Parallels of Food NPD and Comedy: Slow feedback Vs Fast FeedbackThe Pie Shop Renaissance: How to Increase the Price of Pies To Turn Them Into Nando's UK & IREHonest Burgers Ltd: How To Keep The Magic as You ScaleDo you get Feedback like David Bowie or the X Factor. Curse of averagesThe fact more people collectively make better decisions is both WRONG and RIGHTJapanese Kudo Principle for Brand Building: Table Stakes + Performance Attributes + Delight attributes (Tangential)Unpacking The Buddhist Ying and Yang of a Pot Noodle 👌 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Giles Brook needs no introduction. FMCG titan.🍓Commercial Director & General Manager for UK & Ireland at innocent Drinks Ltd. 4 years. Catapulting business from £17m to £120m🍉 CEO of Vita Coco EMEA for 12 years. Launching in Europe. Over a decade built into a £60m retail sales.🍋 Giles founding partner in Urban Fresh Foods Limited, whose brand, BEAR became the UK’s No.1 fruit snacking brand & No.1 kids lunchbox item.🍌 Urban Fresh Foods Limited has appeared twice in The Sunday Times Fast Track 100 list. The brand was acquired by Lotus Bakeries in 2015.Serial Investor in tonnes of banging brandsBEPPs (Snacking)Dalstons (Healthy Soda)Mindful Chef (Recipe Boxes, partially acquired by Nestle)Sir Kensington (condiment brand sold to Unilever in 2018)Edgard& Cooper (Pet),Love Cocoa & H!P (Chocolate),Presto (Direct to Consumer Coffee),Neat (sustainable household cleaning),Cheeky Panda (Bamboo sustainable household cleaning)Bio & Me (Gut Health)Surreal (Cereals)Urban Legend (Healthy Doughnuts)You’re in for a real treat.ON THE MENU:Why Innocent went into McDonalds and BEAR into Wilkinson’s Despite Huge Kickback from Consumers: “Put the brand in the customer where consumer is”How to Master The Subtle Art of Data vs. Intuition and Head vs. HeartThe Surprising Way innocent Start Their Board Meetings: Don’t Look at the P&L first. Consumer Insights> P&L insights.What Data You Actually Need to Unlock Grocery Listings: Category Data vs. Shopper Data vs. Consumer DataThe Budget Data Hack: Build Your Own Data Base + Pick The Data Point to Best Tell Your StoryThe Distribution Growth vs. Team Growth Fallacy: More Distribution DOES NOT = Bigger Team “you can build £40 m brand with a team of 8”How Founders Can Find The Extra Gear To Take Their Brand from £5 million to £50 million: Founders Must Set The PaceHow To Find and Hire a Killer Marketing Director: Beware of The Danger of Founder-itisThe Genius of Jon Wright, co-founder Innocent - Find Simplicity in a World of ComplexityWhy Challenger Brands Will Always Have to Give More Margin vs. Category Averageinnocent Negotiation Retailer Tactics: Ask Questions + Establish Needs + Find Out What They Want FirstThe Danger of Hollow Revenue Forecasting When Distribution Increases: Not All Rate of Sale is EqualGiles’ Secret Calculation to Find Out How Many People You ACTUALLY Need in Your Team 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode here:Espresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow. 3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Everyone says “enjoy the journey” or “trust the process” or “all you’ve got is the journey”. BUT… it’s so easy to take it all WAY TOO SERIOUSLY.So much pressure on yourself to “make it” (this is me)So much pressure on landing listing.So much pressure on raising money.It’s so easy to forget to HAVE FUN. Louis Collin and James Tyler - Currently fundraising under SEIS co-founders of @Local beerThese donnie's have become very good mates of mine over the past year (well, not so much James, he’s got a odious involuntary farting “condition”) ... okay mate But, Louis. Yup, Louis is top banana. These two founders are a breath of fresh air (slightly ironic, actually their breath stinks ha ha ha HA). I jest. James is a creative genius. Louis is a true operator - I’ve never seen someone pack sample boxes so quickly. When I hang out with Louis and James they remind me to HAVE FUN. Like their beer, I feel Light and Cloudy. We’re Light Buddies. Budlights. They ACTUALLY really enjoy the journey. Yes, they take it very seriously but they always have fun. 🍺love the hustling on Limebikes in the pouring rain to sell London Boozers.🍺laughing when your launch party goes completely Pete Tong 🍺actually Celebrating every single small win Everything in the world is becoming so serious. Our podcast reminds me to relaaaaxxx and have fun. When you boil it down we’re JUST selling food and drink. It’s not rocket science.Take it all very seriously. But don’t take it seriously at allON THE MENU: 1. How To Use The Semiotics of Other Categories to Disrupt New Categories 2.Camden Town Creative Secrets Difference Between Hard Creativity and Soft Creativity: Both Dance in Tandem 3.Probably The Best Sales Pitch of All Time - How Local won a CoOp listing4. The Blooper Reel of Selling in the Off-Trade - what actually works to get on Draft 5. Why Lead = Gold when coming up with creative ideas to grab buyers attention🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

7 Hidden Secrets to Absolutely Smashing The Out of Home Channel For Challenger Drink BrandsWhy on Mothers Earth is it even called Out of Home?!Which silly mooey conjured that one up?What if I buy a MOJU at the Office, but then drink it at Home? Or a Trip at the Gym then drink it in bed?What if I live in a Tree House?Or Tent?Or Houseboat?I suppose calling it, The-In-The-Office-or-At-The-Gym-or-On-The-Train-or-F*cking-Anywhere Really-Channel is a tad perplexing.Guess what?Out of Home is TOTALLY Perplexing.The wheel in, the wheels out. In, out, in, out shake it all about. Confused?!!!But, OOH is CRUCIAL.HUGE WHOPPER brands are built there like Union Coffee, Tenzing, MOJU and TRIP.Annnndddd… when OOH holds hands and dances-in-the-moonlight with Grocery. Oh boy. Oh boy. Destino: Brand Legend.Delighted to welcome back my broski Harry Clarke aka the OOH Oracle.Full transparency: we’re doing this poddy two reasons:SICK nitter natter about all the nuances of Out of Home and how to smash it!!Drum up awareness for Harry’s amazing business, HC Consulting. So if you like what you hear, maybe give him a buzz. Maybe don’t. Up to you. Jah bless.You’re in for a treat.ON THE MENU:The Volume Illusion: The Harsh Realities of Building Rate of Sale in OOHThe OOH Ecosystem: How it Actually Works and Solving The Channel Focus EnigmaThe Art of the Operational “Sell In” to Compass - Think with an Operators Hat OnHow To Use OOH as a Sales Tool To Unlock Grocery Listings: Always Positive News for BuyerHow to Find a Unique “Slipstream” Channel in OOH: MOJU Vs Unrooted - Write a list of your Unique Strengths vs. Their WeaknessesThe Margin Chains Requirements and How to Find the Pathway to ProfitTRIP Genius: Out of Home Distribution Point offers a unique Brand story telling opportunity - see the whole, not the parts🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟A massive shoutout to our incredible sponsors who make HUNGRY possible:MKJ IGNITE: https://www.mkjignite.co.uk/ GS1: https://www.gs1uk.org/ Big Fish: https://bigfish.co.uk/ BOWIMI: https://www.bowimi.com/ HC Consulting: https://www.hc-consulting.uk/HONEST Burger really is something else.Voluptuous, drool-worthy, happy-inducing burgers.Hand cut chips with a thick snowfalls of rosemary salt.Ketchup, Mayo Combo. DunknoJ’adoreeeeee.On la pod this week is Tom Barton and Phil Eeles - co-founders of HONEST Burger.Tom and Phil, along with Pizza Pilgrams, were arguably the pioneers of food revolution erupted in 2011.INSANE conversation on culture, fun and how you solve the riddle-wrapped-in-enigma: How To Keep The Magic Alive as You ScaleHonest Burgers raised the Burger BunWarning: Scoff Irresponsibly.ON THE MENUWhy The Best Customer Service is “When They Don't Get Everything They Want”The 90.10 Rule: How to keep Magic as you Scale- “Don't let systems dilute your brand”Why Culture is Plumbing: What she thinks, he thinks is important - we are mimetic social animal behaviours to fit inWhy Hospitality shouldn't be seen as a “Step to a Real Job”. Hospitality isn't taken seriouslyDon't Move The Cakes: A Short Story Explaining Culture - Average Spend vs. Eye ContactWhy Simple is Not Easy. Simple is Hard.Why Eating Food with Your Hands is a Deep Connection to Your SoulThe Google Fallacy: The Danger of Promoting Too Quickly in HospitalityThe Power of Gratuitous Perversity: Don't give out forks + Plop a Bottle of Booze on The Table🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode here:Espresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow. 3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY’s absolutely bloody marvellous and wonderful sponsorsMKJ IGNITE -https://www.mkjignite.co.uk/GS1 - https://www.gs1uk.org/Big Fish - https://bigfish.co.uk/BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/Why on Mothers Earth is it even called Out of Home?!Which silly mooey conjured that one up?What if I buy a MOJU at the Office, but then drink it at Home? Or a Trip at the Gym then drink it in bed?What if I live in a Tree House?Or Tent?Or Houseboat?I suppose calling it, The-In-The-Office-or-At-The-Gym-or-On-The-Train-or-F*cking-Anywhere Really-Channel is a tad perplexing.Guess what?Out of Home is TOTALLY Perplexing.The wheel in, the wheels out. In, out, in, out shake it all about. Confused?!!!But, OOH is CRUCIAL.HUGE WHOPPER brands are built there like Union Coffee, Tenzing, MOJU and TRIP.Annnndddd… when OOH holds hands and dances-in-the-moonlight with Grocery. Oh boy. Oh boy. Destino: Brand Legend.Delighted to welcome back my broski Harry Clarke aka the OOH Oracle.Full transparency: we’re doing this poddy two reasons:SICK nitter natter about all the nuances of Out of Home and how to smash it!!Drum up awareness for Harry’s amazing business, HC Consulting. So if you like what you hear, maybe give him a buzz. Maybe don’t. Up to you. Jah bless.You’re in for a treat.ON THE MENU:The Volume Illusion: The Harsh Realities of Building Rate of Sale in OOHThe OOH Ecosystem: How it Actually Works and Solving The Channel Focus EnigmaThe Art of the Operational “Sell In” to Compass - Think with an Operators Hat OnHow To Use OOH as a Sales Tool To Unlock Grocery Listings: Always Positive News for BuyerHow to Find a Unique “Slipstream” Channel in OOH: MOJU Vs Unrooted - Write a list of your Unique Strengths vs. Their WeaknessesThe Margin Chains Requirements and How to Find the Pathway to ProfitTRIP Genius: Out of Home Distribution Point offers a unique Brand story telling opportunity - see the whole, not the parts🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to with https://www.youtube.com/watch?v=m8S3lA3ERuAEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY’s absolutely bloody marvellous and wonderful sponsorsMKJ IGNITE -https://www.mkjignite.co.uk/GS1 - https://www.gs1uk.org/Big Fish - https://bigfish.co.uk/BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/Rachel is amazing. Wonder Woman from the Yorkshire Dales. 3 kids. Wonderful jam brand: Fearne and Rosie. 🍓attracted investment from industry big-hitters Giles Brook and Ollie Lloyd 🍓won listings at Waitrose, Ocado, Booths, Morisson's and many more landing soon 🍓Building a brand with kids well being at its epicentre, partnering with Children in NeedOur conversation completely changed my perspective on the education system. Some things I've been pondering - 🍓Is our education system stuck in the 50's?🍓Is built for the Industrial Revolution. Factory Learning: Input Vs Output🍓Are we stopping kids from following their curiosity and creativity?🍓Are we stifling kids from becoming founders and, ultimately, changing the world?! We obvs surf into the depths of brand building, too. ON THE MENU: 1. How to raise kids and build a brand at the same time - take time to stop on both and avoid burnout 2. Lessons from Giles Brook: take the Good news and Bad news with the same smile + only do 2 or 3 things per day 3. Why Factory Learning "memorise and regurgitate" is stopping kids from becoming founders and what do about it 4. How to Change your Core Messaging on pack to target your CORE market and DORMANT market a la Alex Smith5. The Parallels from Being a Teacher to Being a Founder: Deploy Huge Empathy 6. 60% of Sales Comes from On Shelf: Nothing Beats Just Walking into a Supermarket and asking people "why are you buying or why are you not buying this product?" 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to with Jeremy Torz, Union Coffee Founder Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY’s absolutely bloody marvellous and wonderful sponsorsMKJ IGNITE -https://www.mkjignite.co.uk/GS1 - https://www.gs1uk.org/Big Fish - https://bigfish.co.uk/BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/DASH are one of those gorgeous, quintessentially British brands, that I just simply love.🍓 DASH packaging is beautifully simple.🍓 DASH product is beautifully simple. Just water, bubbles, and wonky fruit.🍓 DASH taste is beautifully simple, too.🍓 Dash back your DASH - little effervescent fruit-flavour bombs explode and dance on your taste buds. C’est Bonne🍋 Yes, they’ve launched in Australia and featured at Melbourne Fashion Week🍋 Yes, they’re Victoria Beckham’s favourite drink.🍋 Yes, they’ve sold 45 million cans per year.🍋 And, yes, they’ve won listings at Starbucks, Tesco, Sainsbury’s, Waitrose, Whole Foods Market, Planet OrganicBUT.Behind the beautifully simple British Brand is a Quintessentially Challenger BrandThe brand and team bubble with effervescent, hustle, grit, persistence, patience and never-giving up;Dashing around Hyde Park, hustling to sell their first cans to randomers.Dashing to nab the lime light from Prince Harry.Dashing to sit outside Whole Foods Market to catch a buyer for 2 mins and win a listingDashing to pounce on TFL banning their ads on the Wonky Ads (yup, THAT Aubergine).Jack is an absolute LEGEND. You’re going to love this. “Have Faith In Creativity” has stuck with me ever since our conversation.ON THE MENU:Why Founders Must “Have Faith in Creativity” and “You Simply Have To Do Things Differently”ONE Vital Lesson on Creativity from James Watt, founder of BREWDOG - The Power of Analogue and Pen and PaperHow DASH landed EPIC investors like James Watt, BREWDOG, Logan Plant, Beavertown and Fairfax, SipsmithHow To Actually Win in The “Meal Deal”. Hard Lessons from Being Delisted and Going Back in. Shoppers, Shop by ValueWhy Creativity is not just a Sales and Marketing Function. Creativity Must Exist in Supply Chain and Ops too.The Secrets Behind the Famous Wonky TFL Campaign: The Fine Balance of Planing, Creativity, Boldness and Hustle for a Nuclear BOMB of AwarenessDavid Milner’s Power of Relentless Focus: Don’t Boil The Ocean. Just pick TWO HUGE Problems per Year🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk