HUNGRY.

Cuff me. It gave me the Raging Horn.The first time I tried Vincenzo’s Raging Hog. A drive around the M25 to Bushy, Watford in search of the Pizza Panacea The hot steaming Frisbee of Fab landed on my table A fresh lattice of red and white cheese, tomato. Tomato and cheese. Jheezeeee. Yes Please. A burnished, boisterous-not-backin-tha-f*ck-down crust with little black billowing bubbles of joy. Pepperoni. Little terracotta spaceships of poppin’ salty fatty - Deeeeee...

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Ironically, I remember the first time I got smacked in the faceIronically, it was in a crumbly old boxing pub called The Ring.The Ring is opposite Southwark Station.One of life’s lovely oxymorons; a Thai restaurant shoved up the jaxxie of boozer.It was a hot afternoon, the first time I got smacked in the faceToo hot. Sticky hot. Too sticky hot.I felt like a f*cking sticky pork rib in Uniqlo getup as we climbed the stairsWe climbed and climbed and climbedthe marvellous aromatic waft of Green and Red and Yellow curries hummed and marbled and danced into hot June air.The room was barren.I didn’t know Alex Smith at all.We hit record.Within 1 minute, Alex smacked me round the face.smacked me round the face with wisdomleft hook lucid-clarityright hook this-is-right-waystrategy sucker-punchit was an INSANE podcastI went downstairs, ordered a cold Guinness, and thought “F*ck me, that was absolutely banging."About 3 weeks later.Alex ABSOLUTELY booted off on LinkedIn with his seminal and prodigious book “No Bullshit Strategy”Over the past 2 years, we’ve become great friends. This is Alex’s third rodeo on the pod.Alex’s thinking is lucid clear.Like warm silk over cold marble. And Sunny February Morning frost.ON THE MENU:The Unbearable Lightness of Being and Strategy - The role of entering the consumers subconscious to unlock strategic insightsWhy USP’s are a complete waste of time. Unique Points of Disagreement > Unique Selling PointsWhy Unique Points of Difference = Surface Level Consumer “conscious” BUT Unique Points of Disagreement = Deeper Level Consumer Subconscious3 Questions to to break out the rails of bad bland brand thinkingWhy the world doesn't reward the best ideas. It rewards those who are best at communicating those ideas.Why MOJU is closer to Lucozade Vs innocent - the VITAL difference between “perceived” and “true” competitorsHow to avoid the survivorship bias of bad ideas + Be like Elon Musk, “you need a defence of your ideas”The Starbucks vs SAS Principle: there is no such thing as “good” or “bad” culture - it’s the just what’s the right culture to deliver strategyWhy “Start With Why” is NOT strategy “Why” is simply a storytelling toolWhy we are unhealthily obsessed with substance vs. style - those that focus on style beat those that focus on substanceWhy focusing on Style actually reveals the value in the substance, Your role a founder is to be obsessed with style------------------------------------------------------------------------------------------------------HUNGRY's Absolutely Bloody Marvellous Sponsors who make HUNGRY possible:North Star: https://www.northstarbc.co.uk/MKJ IGNITE: https://www.mkjignite.co.uk/Big Fish: https://bigfish.co.uk/BOWIMI: https://www.bowimi.com/HC Consulting: https://www.hc-consulting.uk/🤝 Let's mingleStalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/Stalk me on Instagram: https://www.instagram.com/_hungry.pod/🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Behind every single brand in your cupboard is one manOne man and his amazing team of big fishBig Fish created the biggest food and drink brands of all timeYou’ll see and chomp and demolish and love these food and drink brands all the timeCharlie BighamRannaGUYeo ValleyWhole EarthClipper TeaDorest CerealsMaldon Sea SaltSip SmithRoddas Clotted CreamRiverfordThe Coconut CollaborativePerry Haydn Taylor is someone I’ll happily wander through the Wax Lyrical Woods with for hours and hours. With lashings of good ol’ merry and chortle for good measure.We talk about foo and brands and creativity and the relentless pursuit of betterThis is Pezza’s 4th rodeo on the pod.This time we take it up a level up a level and talk about how to ACTUALLY exit for serious doughON THE MENU:Why Food and Drink Founders must avoid the danger of tennis ball syndrome and chasing too many things all at onceThe Parallels of Mullets coming back into Fashion & the Plant Based Movement Taking OffBack from the Future “3 Levers” to pull to sell your brand for serious dough: The Symphony of Commercials, Operations, MarketingThink about the retailer as much as the consumer: How much does it cost retailer to put product on shelf? Think about their business FIRST.Why Creating a Tomato Juice Challenger Brand is Stupid: A Hard Truth in the what's the Sizeable MarketThe Taylor Swiftification of Brand Building: Not every founder/brand can, and should try and be Taylor SwiftUnpacking Digital Darwinism and the Nudge theory in spreading food and drink ideasThe Prudent Path to the BIG Exit: constantly ask one simple “does this add to the category”Why Every Category Can Be Premiumised until it becomes a Symbol of Reevaluation a la Adam MorganThree Trick Questions Founders Should Constantly BeAsking Themselves: What works and what doesn't work + how big is your business + how do we scale our marketing?Full podcast will be live Monday 8am.Others below if you can’t wait till then-------------------------------------------------------Every top food and drink founder reads our newsletter: https://hungryfeast.beehiiv.com/HUNGRY's Absolutely Bloody Marvellous Sponsors who make HUNGRY possible:North Star: https://www.northstarbc.co.uk/MKJ IGNITE: https://www.mkjignite.co.uk/Big Fish: https://bigfish.co.uk/BOWIMI: https://www.bowimi.com/HC Consulting: https://www.hc-consulting.uk/🤝 Let's mingleStalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/Stalk me on Instagram: https://www.instagram.com/_hungry.pod/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

“quick, quick, quick drop your things RIGHT NOW!!“you NEED to get over there”My friend was all zonked and blooming and bug-eyed. Her head dunked in a fluffy tempura of happy-hysteria.Her deep chocolate pudding eyes gave me the look “Hurry up, Fatso, get over there”“Why?” I want to go out for a snout and a coffee”Hastily, I dropped my things (which was actually nothing, as I didn’t have anything in my bloody hands… how bloody hilarious… bloody HA. HA. ha)I ran and ran and ranthrough the lab-rat-white-piercing light,past armies of nameless names,doding Sycophantic Nause Bags plugging NDD up buyers jaxiesLunch! Trade ShowAhhhhh, yes. I remember. I remember with lucid clarity. That day I found FATSO.The name: FATSO.So bold. So cheeky. So going straight-in-my-f*cking-basket-boiiisheeeeThe flavours, spell-bindingly banging names and flavoursMorning Glory - “Cornflake and Marmalade”Nan’s Stash - “Peanut, Toffee & Digestive Biscuit” (restraining order: por favor)King’s Ransom - “Salted Pretzel, Whole Almond, Honeycomb”FATSO excites me widly.So excited to welcome the wonderful Ella on the poddy.She’s totally amazing.You’re in for a treat.ON THE MENU:How to build a brand a grow a baby at the same time - is it possible to manage pregnancy and brand building at the the same time?How to do more of what actually matters, why “More Matters” in life and brandHow to find slip stream channel where no one else is looking - the unobvious channel is where the obvious gold liesFatso 3 Field Sales Fundamentals: How to unlock any indie listing when you’re feet on the streetWhy Challenger Food and Drink Founder must develop a “Slow Productivity” mindsetHow to Bring “Play” into work to avoid burnout - half the battle is just not burning out.Fully eppy Monday 8am.Others in the comments below xxx🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

This is the poddy I’ve dreamed of for 8 years.Seth Godin.Seth changed my life.Seth’s thinking is INSANEEach word is light yet heavy, pithy and profound, wise and wonderful. Wonderfully wise.Seth stretched my mind to new rich, luscious pastures of thinking.I was SO SO SO nervousPacing and pacing around like a nervous-biscuit scoffing hyaena. Watching the clock till 4pm. Did an 3 min Ice bath hahaha. Walked a trilliion-gazzilion steps.ON THE MENU:why brands must realise marketing is not advertisinga brand is not a logo, a brand is a promise, a brand is a shortcut to an experiencea brand shows up in the world with a true story that touches people and spreads. a brand “change someone for little while”a) how to get your idea to ACTUALLY spread = create smallest viable audience + make promise + wrap story around promise.b) Promise = story. Story = gives consumers Status and Affiliation = idea spreads through Status + Affiliation5 principles to spread any idea on the planet 1. fear, affiliation, status 2. be easy to talk aboutMonk Marmalade principle: there is no such thing as the “best” marmalade or peanut butter. The unique “story” makes it the best in the unique consumers eyesthe race to the bottom of bad brand storytelling: you can pick “anyone” and we “pick everyone”STOP asking consumers for feedback: Don't ask consumers what they want, watch what they dowhy people buy Heinz Ketchup: we don’t engage with brands because “they” want us to, but because “we” want to. people people buy Heinz as it reminds them of their childhoodhow Danny Meyer at Shake Shack creates INSANE cultures: don't manipulate + our job is to make things better + if we don't experiment who willhow In and Out Burger spread their story = burger reminds you of California + secret menu + geography locked = status + affiliationwhy scale kills magic. UNTIl scale becomes part of the magicalways look for stuff at the edges, that’s where all the best stuff is, people go out of their wayFull episode Monday 8am.Cannae wait till then?Other episodes in the comments below--------------------------------------------------Every top food and drink founder reads our newsletter: https://hungryfeast.beehiiv.com/HUNGRY's Absolutely Bloody Marvellous Sponsors who make HUNGRY possible:North Star: https://www.northstarbc.co.uk/MKJ IGNITE: https://www.mkjignite.co.uk/Big Fish: https://bigfish.co.uk/BOWIMI: https://www.bowimi.com/HC Consulting: https://www.hc-consulting.uk/🤝 Let's mingleStalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/Stalk me on Instagram: https://www.instagram.com/_hungry.pod/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

“How on earth do you ACTUALLY EXIT your food and drink brand?”This question swirled my mind.Thankfully, one woman knows all the answers.Libby Gibson is a total legend. She lives and breathes challenger brands. Libby successfully built, scaled and sold Pitcher & Piano.Then she set up Piper with Crispin TweddellPIPER are responsible for tonnes of HUGE challenger brandsProper CornBruce’s Doggy Day CareFlat IronWattbikeBloom and WildNeomMindful ChefHickoriesFrameOrlebar Brown swimwearI know people say: “it’s not about the money, it’s about the journey”I know, it’s grotesquely-uncouth to say it’s all about the the Dough, Coin, Wonga, Cash-eesh, Moolah, Bunsen-Burner-Nice-Little-EarnerBut, C’maaaaaaaaaannnn.Let’s not beat around the bush.There’s a gorgeous pot of glistening gold waiting for you at the end of your Rainbow.If you sell you’ll be filthy rich, minted and smoking cubbies on the French Riveria.I jest. But, I do believe you can do BOTH.You can build an amazing brand, have lots of fun, help people, do good and, also, make a BUCKET LOADS OF COIN.This poddy BLEW MY MINDAre you thinking about the right things?Have you ACTUALLY thought about the succession plan?Who are you selling actually going to sell to?Are you launching NPD willy-nilly? Is NPD distracting from keeping the main thing, the main thing?ON THE MENU:PIPER’s 7, 17, 70 Law: The inflection points of growth on the journey to exit - You must invest ahead of the growth curve.PIPERs “Back from the Future” Law: Founders must start thinking about the exit three years before they think they’re readyThe Hidden Dangers of Building a Strong Personal Brand if You’re Looking to Exit: what’s the succession plan? who’s going to replace you?How to Hire, Scale and Keep The Magic Alive 1. “You don't have to hire all at once” 2. “Hire ahead of the curve” 3. “Hire people stepping up vs. down”3 Rules to Go from” Challenger Brand” to “Brand Legend”: 1. Focus Better + Different 2. Codify business valuesWhy “Brand Legends” Do Two Things Consistently 1. Turn customers into their best brand ambassadors + constantly surprise and delightPROPER CORN’s Hidden Retail Relationship Genius: Top to Bottom Relationships + Work from the detail up to the bigSolving the NPD Riddle: Constantly Launching NPD is dangerous “it’s a huge distraction” + “You may think everyone knows about your product but they probably don’t”How PROPER CORN went from £7 Million Challenger to £70 Million Brand Legend “the way you run through walls at £70 million is different”Founders constantly ask: Why do we have a right to win in this category?How Challenger Brands can Ge get over the £5 million sticking point 1. Be rigorous with priorities 2. Understand NPD is sometimes a distraction 3.How PROPER CORN escaped the £7million Sticking Point: Carefully and Slowly Moving into The Right NPD🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

The wave was coming.Most couldn’t see it.Very few were in the water.But, Two Johns were. Ready to catch it.Well, actually, t’was a John and a Jon.John and Jon were in Madrid. Studying a MBA.In the evenings, parked in baroque slow-paced courtyards, under mind-meltingly, soul-nourishingly wonderful pink-orange sunsets.John and Jon would glug back G&Ts. Big voluptuous goblet glasses, igloo-thick ice cubes and zesty-slices of fresh orange. Bathing in Baroque Blissssssss.John and Jon, could feel the Gin Revolution wave coming, the tectonic plates of D2C moving and shaking.Craft Gin Club is a WHOPPER business£27 million retail sales with an 82% annual growth rate450,000 monthly subscribersFeaturedJohn is a no-nonsense, incredibly pragmatic operator and brand builder.Loved this one.With this gorge Weather, pour yourself a G&T and slurp this up episode, nice and slow.ON THE MENU:Why supermarket booze buying experiences is diabolical 1/10 and how to change itHow to Turn Storytelling into Sales as a D2C business: The Balance of Content vsWhy Craft = Purpose and Purpose = Craft. Craft is real people making real things.Why Founders should fall in love with cash constraints = Cash Constraints = Innovation CagesWhy Idle = Ideas + Ideas = Idle - founders you have to NOTHING to discover SOMETHINGHow to raise money when your back’s against the wall Craft Gin Club created Gin BondsThe Difference between First level problem solving and Second level problem solvingHow To Balance Focus vs. Innovation. What now vs. What’s next?Full episode live Monday 8am.Every top food and drink founder reads our newsletter: https://hungryfeast.beehiiv.com/HUNGRY's Absolutely Bloody Marvellous Sponsors who make HUNGRY possible:North Star: https://www.northstarbc.co.uk/MKJ IGNITE: https://www.mkjignite.co.uk/Big Fish: https://bigfish.co.uk/BOWIMI: https://www.bowimi.com/HC Consulting: https://www.hc-consulting.uk/🤝 Let's mingleStalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/Stalk me on Instagram: https://www.instagram.com/_hungry.pod/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

A ripe afternoon eclipsed a rotten morning before. everything erupted.Snotty grey-clotted cream clouds passed.Peach-peeled sunshine danced along the rooftops, apple-green light flushed into the Soho streets. Everything GLOWEDFriday, 4.30ish.I rested against the verdant green, freshly painted walls, nursing Guinny n ciggieA porridge of boozehounds and tangle of ThankGodItsFridays flowed and spilled and laughed into streets.The Devonshire, SOHO is the Moon landing for battle cruisers.Centrifugal rocket ship.Fairground of Fun.Banging bacchanalia.I sat in the middle of this Puddin’. Soaking. This lovely-lovely brash bewilderment. Quaffing back Guinness at race-hound speed. Bone-rattling-cold. Creamy Dreamy. Black Abyss. Raging Bliss.Absolutely DEEE-lighted to welcome co-founder The Devonshire, Oisín Rogers on the pod.Alongside trio Charlie Carroll (Flat Iron) and Ashley Walter-Palmers (The Fat Duck) - they’re creating something truly special.Osh is HANDS DOWN one of the best storytellers I’ve had on the poddy.We dance through the full helter-skelter-kaleidoscope of human emotions.Our conversation will change the way you view pubs forever.Before The Devonshire, Osh ran The Guinny Grill in Mayfair and The Ship, Wandsworth. Osh was responsible for the infamous Ship Sundays.You’re going to love this oneON THE MENU:The Secrets of Great Hospitality and How Osh Became “OctoPaddy”Why The Devonshire is 1000 little things done well = Storytelling = “the currency of pubs is storytelling”The “Obsessed” Reframe: Change “obsessed” to “besotted”. What a lovely reframe.Everything Popular is Wrong - Oscar Wilde: “there’s no such thing as a good trend” - focus on building a timeless business.The best pubs = Land Lord becomes synonymous pub. Pub becomes synonymous with landlordDevonshire’s Bin man & Chairman Rule = Create a place where everyone speaks to everyoneCarrol, Rogers, Palmer-Walters Symphony for Success = Chaos + Order + PerfectionPaddy Rogers (Osh’s Dad) Simple Rule for Life “Avoid Unpleasantness”Monday 8am. Cannae wait till then? Other episodes below---------------------------------------------------------------------------Every top food and drink founder reads our newsletter: https://hungryfeast.beehiiv.com/HUNGRY's Absolutely Bloody Marvellous Sponsors who make HUNGRY possible 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

How is this possible?What’s in the energy? Who does that?How?Whaaaaaaa?What are they on?This is f*cking INSANEPerfectTed have astounded me since day one.Teddie and Marrissa ripped up the “challenger brand play book” with brash boldness, courage and naive intelligence.PerfectTed’s meteoric rise is CRAZY - they’ve achieved in 1 year what most would dream of in 10 years🍵 Won Sainsbury’s, Waitrose, Tesco, M&S, Joe and The Juice🍵 Holland and Barrett, Planet Organic Blank Street Coffee,🍵 Investment by Steven Bartlett, famous feature on Dragon’s Den🍵 Patnership with The Hardest Geezer - helping him run across the length of Africa race🍵 Scaled the team to +8 employeesWhen I got to the office, I can’t lie, there was this big voluptuous wallop of infection energy.The PerfectTed team GRAFT.We finished the pod at 8.30pm. The whole team still in the office grafting away.Teddie and Marissa are onto a special something.Wanna know that special something?Monday 8amON THE MENU:Why Teddie and Marissa have a daily writing practice and maybe you should too: Writing is Thinking. Clear Writing = Clear Thinking = Clear Leadership.The Hardest Geezer Partnership Genius to Drive New Shoppers to the Tesco Meal Deal: Unlock a New Male Fitness Shopper in a Predominately Female CategoryThe “1% Friday Team Lunch” to Transform Your Brand and Level Up Your TeamHow to Separate Yourself from your Brand "I am not Teddie founder of PerfectTed". I am Teddie and work for PerfectTed (this one really helped me)Rory Sutherland’s "Framing + Perceived Value". Matcha is the input, NOT the OUTPUT. Matcha may be niche, but “Healthy Energy” is not niche. Focus on Output> InputWhy You Must Increase Your Surface Area - “it doesn't get easier the challenges get different”Why Challenger Brands must GO BEYOND Rate of Sale (this is f*cking gold). What are your Retailers Dreams + how to spread unique customer loveSteven Bartlett’s ONE Vital Brand Building Lesson for FMCG Brands - “Bring people places they couldn't usually see”. We’re moving from Love Island showbiz to Entrepreneur Entertainment IndustryThe Danger of Becoming Numb To Your Brand: “Fear knocked, faith opened, no one was there”Why High Vulnerability Cultures = High Creative Cultures. Professional Vulnerability and Fun is a Superpower🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our newsletter: https://hungryfeast.beehiiv.com/HUNGRY's Absolutely Bloody Marvellous Sponsors who make HUNGRY possible:North Star: https://www.northstarbc.co.uk/MKJ IGNITE: https://www.mkjignite.co.uk/Big Fish: https://bigfish.co.uk/BOWIMI: https://www.bowimi.com/HC Consulting: https://www.hc-consulting.uk/🤝 Let's mingleStalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/Stalk me on Instagram: https://www.instagram.com/_hungry.pod/I’m addicted to weird. the crazies. the wonderfuls. brilliantly-bizarres n brash n bonkers.This, my friends, is an Ode to Quirk.My friend, Dom, told me about a delicious boozer,“he said this may be the most creative pub in the world, incredible food, warmth and a David Bowie theme”The Cartford Inn.A pub ran by a Lancashire lass, Julie, and a Frenchman, Patrick.Apres recording la pod Warehouse Project founder Sacha Lord, in Manc.Tastebuds primed for a Rave of Flave.Thick, clotting, cloying clouds and snotsodden Rain d..r…i…z..zz..i..lll.ee..dd down.I took a haughty-naughty-little jaunty upwards to The Cartford Inn.NEVER in my life have I experienced anything like this.A panoply of Gastro-wank pervades the world.General Managers believe they’re Military Generals.Gavin (but you can call me, Gav).River Island Rangers. Sly-Sausage-Roll-Scoffers.Front of House-who’d rather Be-Back-on-Sofa’s.Cartford Inn is a gorgeous antidote to taht.For those maniacally obsessed with growth (aka moi)This episode is a warm cuddle, a slow cuppa, a squeeze, ayy oop-ye’ll be alreet pal.This conversation made me realise, business is about having fun. lots of fun.ON THE MENU:David Bowie: “The Only Art I’ll Ever Study, Is The Art I Can Steal”You're only here for a short visit, don't worry, don't hurry and Don't forget to smell the rosesWhy Perfection is a Thousand Little Things Done WellThe Quirks of Hospitality and Sometime The Greatest Things Are Not Meant To Be UnderstoodHow To Find Your Ziggy Panache: Clashing Creates GeniusWhy as Founders Must Accept The Pain of Paradise and The Battle vs. Boredom🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our newsletter: https://hungryfeast.beehiiv.com/A massive shoutout to our incredible sponsors who make HUNGRY possible:North Star: https://www.northstarbc.co.uk/MKJ IGNITE: https://www.mkjignite.co.uk/Big Fish: https://bigfish.co.uk/BOWIMI: https://www.bowimi.com/HC Consulting: https://www.hc-consulting.uk/🤝 Let's mingleStalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/Stalk me on Instagram: https://www.instagram.com/_hungry.pod/Sacha Lord.This is a dream come true poddy laaaAfter having a oh!-so-very-lovely time at many a Warehouse Project and ParklifeNever in a million f*cking years did I think I’d be interviewing the founder, Sacha!!What Sacha’s done for Manchester and Dance Music is WILD🐝 Night Time Economy Adviser for Greater Manchester and Chair of Wythenshawe F.C🐝 Founder of Parklife Festival that’s hosted, Disclosure, Snoop Dogg, Liam Gallagher and Skepta.🐝 Founder of Warehouse Project - Europe’s biggest partyThis is a proper Northern story of grit, resilience, pressure, fun and BIG FCKING FCK OFF to anyone who’s in the way of your Dreams.Sacha’s book “Tales From The Dance Floor” is now available.You’re in for a very lovely timeON THE MENU:The Power of MADchester: Relaxed Warm Culture + Sod Off We Can Do This AttitudeFerrari vs. Bus: How Founders can Deal with The Relentless Pressure of Being a FounderSacha’s Leadership Principle: “Bottom Up” Built Teams: Filter from the bottom up + vs top down “the founder is the least important in the business”How Sacha Does the Brilliant Basics: Know Everyone's Name + Do Every Single Job - YourselfThe Secret Genius of Warehouse: Only Open for 3 Months + Creating 6 Different Sub-Categories of Dance MusicLadder Against The Wall Rule: "If you're told something is impossible, that's absolute nonsense. Go around problem."Founder = First Person People Look at When There's a Problem - You Need Huge Daily Discipline to Thrive in Chaos.Be Your Own Hardest Critic; The professional is hard on themselves, The amateur is kind on themselves.The Traits of a Successful Promoter 1. Don't believe your own hype 2. Work hard 3. Once you create something. Don't take your foot off the pedalFull podcast goes live Monday 8am.Can’t wait till then?Others in the comments below!!🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Absolutely thrilled to welcome back the UTTER LEGEND, Rory Sutherland for a part three podcastIt’s long and laden with wisdom.Relax.Take it in slowly.Maybe over a couple of sitting.Maybe in one. Up to you!The 23 Laws:Ideas Having Sex = Progress: Why Lucky Saint | B Corp™ is having Sex with WHOOP and Planet Organic Ltd Should Get Jiggy with Iceland FoodsThe Football-ification of Politics and Vegan Meat: We Must Learn "Evolution" = The Adjacent Possible"The Danger of “Luxury Beliefs” in Food & Drink: “I am right, you are wrong, you dumb piece of sh*t” .Why Marketers Must Realise the Difference Between the “Theoretically Perfect” vs. “Intermediate Possible”How To Make Niche Ideas Mainstream, MOST of Society wants to “Walk Down The Middle” - Start where you are. Use what you have. Do what you canWhy Human Beings Are 90% Chimp and 10% Bee - Individual vs. Collectivism and the spread of ideasWhy Hipsters Raise the Ceiling, Chains Raise the Floor. Hipsters are The Foot Soldiers of GentrificationWhere to Position Yourself on Skanky-Wanky axis as a brand or restaurantThe Neuroscience behind McDonald's and KFC UK & Ireland’s Insane Marketing: Brain creates expectation Vs realityReverse Engineering GAIL's Success: Gratuitous Perversity + High Customisation = Localised ScaleThe Burger Effect and Herbert Simon’s Satisficing: People buy not because it’s good, BUT, because it’s not bad.Never Forget: Larger Drinkers Drink The Advertising Not The BeerHow to Commit Brand-icide (1): Focus on Short Term Expediency > Long term relationshipHow to Commit Brand-icide (2): Neglect SCARF. Status. Certainty. Autonomy. Relatedness (relationship). FairnessWhy a Bowl of Ramen Is The Best Analogy for Culture. Broth = Culture.The Parallels of Food NPD and Comedy: Slow feedback Vs Fast FeedbackThe Pie Shop Renaissance: How to Increase the Price of Pies To Turn Them Into Nando's UK & IREHonest Burgers Ltd: How To Keep The Magic as You ScaleDo you get Feedback like David Bowie or the X Factor. Curse of averagesThe fact more people collectively make better decisions is both WRONG and RIGHTJapanese Kudo Principle for Brand Building: Table Stakes + Performance Attributes + Delight attributes (Tangential)Unpacking The Buddhist Ying and Yang of a Pot Noodle 👌 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Giles Brook needs no introduction. FMCG titan.🍓Commercial Director & General Manager for UK & Ireland at innocent Drinks Ltd. 4 years. Catapulting business from £17m to £120m🍉 CEO of Vita Coco EMEA for 12 years. Launching in Europe. Over a decade built into a £60m retail sales.🍋 Giles founding partner in Urban Fresh Foods Limited, whose brand, BEAR became the UK’s No.1 fruit snacking brand & No.1 kids lunchbox item.🍌 Urban Fresh Foods Limited has appeared twice in The Sunday Times Fast Track 100 list. The brand was acquired by Lotus Bakeries in 2015.Serial Investor in tonnes of banging brandsBEPPs (Snacking)Dalstons (Healthy Soda)Mindful Chef (Recipe Boxes, partially acquired by Nestle)Sir Kensington (condiment brand sold to Unilever in 2018)Edgard& Cooper (Pet),Love Cocoa & H!P (Chocolate),Presto (Direct to Consumer Coffee),Neat (sustainable household cleaning),Cheeky Panda (Bamboo sustainable household cleaning)Bio & Me (Gut Health)Surreal (Cereals)Urban Legend (Healthy Doughnuts)You’re in for a real treat.ON THE MENU:Why Innocent went into McDonalds and BEAR into Wilkinson’s Despite Huge Kickback from Consumers: “Put the brand in the customer where consumer is”How to Master The Subtle Art of Data vs. Intuition and Head vs. HeartThe Surprising Way innocent Start Their Board Meetings: Don’t Look at the P&L first. Consumer Insights> P&L insights.What Data You Actually Need to Unlock Grocery Listings: Category Data vs. Shopper Data vs. Consumer DataThe Budget Data Hack: Build Your Own Data Base + Pick The Data Point to Best Tell Your StoryThe Distribution Growth vs. Team Growth Fallacy: More Distribution DOES NOT = Bigger Team “you can build £40 m brand with a team of 8”How Founders Can Find The Extra Gear To Take Their Brand from £5 million to £50 million: Founders Must Set The PaceHow To Find and Hire a Killer Marketing Director: Beware of The Danger of Founder-itisThe Genius of Jon Wright, co-founder Innocent - Find Simplicity in a World of ComplexityWhy Challenger Brands Will Always Have to Give More Margin vs. Category Averageinnocent Negotiation Retailer Tactics: Ask Questions + Establish Needs + Find Out What They Want FirstThe Danger of Hollow Revenue Forecasting When Distribution Increases: Not All Rate of Sale is EqualGiles’ Secret Calculation to Find Out How Many People You ACTUALLY Need in Your Team 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode here:Espresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow. 3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Everyone says “enjoy the journey” or “trust the process” or “all you’ve got is the journey”. BUT… it’s so easy to take it all WAY TOO SERIOUSLY.So much pressure on yourself to “make it” (this is me)So much pressure on landing listing.So much pressure on raising money.It’s so easy to forget to HAVE FUN. Louis Collin and James Tyler - Currently fundraising under SEIS co-founders of @Local beerThese donnie's have become very good mates of mine over the past year (well, not so much James, he’s got a odious involuntary farting “condition”) ... okay mate But, Louis. Yup, Louis is top banana. These two founders are a breath of fresh air (slightly ironic, actually their breath stinks ha ha ha HA). I jest. James is a creative genius. Louis is a true operator - I’ve never seen someone pack sample boxes so quickly. When I hang out with Louis and James they remind me to HAVE FUN. Like their beer, I feel Light and Cloudy. We’re Light Buddies. Budlights. They ACTUALLY really enjoy the journey. Yes, they take it very seriously but they always have fun. 🍺love the hustling on Limebikes in the pouring rain to sell London Boozers.🍺laughing when your launch party goes completely Pete Tong 🍺actually Celebrating every single small win Everything in the world is becoming so serious. Our podcast reminds me to relaaaaxxx and have fun. When you boil it down we’re JUST selling food and drink. It’s not rocket science.Take it all very seriously. But don’t take it seriously at allON THE MENU: 1. How To Use The Semiotics of Other Categories to Disrupt New Categories 2.Camden Town Creative Secrets Difference Between Hard Creativity and Soft Creativity: Both Dance in Tandem 3.Probably The Best Sales Pitch of All Time - How Local won a CoOp listing4. The Blooper Reel of Selling in the Off-Trade - what actually works to get on Draft 5. Why Lead = Gold when coming up with creative ideas to grab buyers attention🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

7 Hidden Secrets to Absolutely Smashing The Out of Home Channel For Challenger Drink BrandsWhy on Mothers Earth is it even called Out of Home?!Which silly mooey conjured that one up?What if I buy a MOJU at the Office, but then drink it at Home? Or a Trip at the Gym then drink it in bed?What if I live in a Tree House?Or Tent?Or Houseboat?I suppose calling it, The-In-The-Office-or-At-The-Gym-or-On-The-Train-or-F*cking-Anywhere Really-Channel is a tad perplexing.Guess what?Out of Home is TOTALLY Perplexing.The wheel in, the wheels out. In, out, in, out shake it all about. Confused?!!!But, OOH is CRUCIAL.HUGE WHOPPER brands are built there like Union Coffee, Tenzing, MOJU and TRIP.Annnndddd… when OOH holds hands and dances-in-the-moonlight with Grocery. Oh boy. Oh boy. Destino: Brand Legend.Delighted to welcome back my broski Harry Clarke aka the OOH Oracle.Full transparency: we’re doing this poddy two reasons:SICK nitter natter about all the nuances of Out of Home and how to smash it!!Drum up awareness for Harry’s amazing business, HC Consulting. So if you like what you hear, maybe give him a buzz. Maybe don’t. Up to you. Jah bless.You’re in for a treat.ON THE MENU:The Volume Illusion: The Harsh Realities of Building Rate of Sale in OOHThe OOH Ecosystem: How it Actually Works and Solving The Channel Focus EnigmaThe Art of the Operational “Sell In” to Compass - Think with an Operators Hat OnHow To Use OOH as a Sales Tool To Unlock Grocery Listings: Always Positive News for BuyerHow to Find a Unique “Slipstream” Channel in OOH: MOJU Vs Unrooted - Write a list of your Unique Strengths vs. Their WeaknessesThe Margin Chains Requirements and How to Find the Pathway to ProfitTRIP Genius: Out of Home Distribution Point offers a unique Brand story telling opportunity - see the whole, not the parts🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟A massive shoutout to our incredible sponsors who make HUNGRY possible:MKJ IGNITE: https://www.mkjignite.co.uk/ GS1: https://www.gs1uk.org/ Big Fish: https://bigfish.co.uk/ BOWIMI: https://www.bowimi.com/ HC Consulting: https://www.hc-consulting.uk/HONEST Burger really is something else.Voluptuous, drool-worthy, happy-inducing burgers.Hand cut chips with a thick snowfalls of rosemary salt.Ketchup, Mayo Combo. DunknoJ’adoreeeeee.On la pod this week is Tom Barton and Phil Eeles - co-founders of HONEST Burger.Tom and Phil, along with Pizza Pilgrams, were arguably the pioneers of food revolution erupted in 2011.INSANE conversation on culture, fun and how you solve the riddle-wrapped-in-enigma: How To Keep The Magic Alive as You ScaleHonest Burgers raised the Burger BunWarning: Scoff Irresponsibly.ON THE MENUWhy The Best Customer Service is “When They Don't Get Everything They Want”The 90.10 Rule: How to keep Magic as you Scale- “Don't let systems dilute your brand”Why Culture is Plumbing: What she thinks, he thinks is important - we are mimetic social animal behaviours to fit inWhy Hospitality shouldn't be seen as a “Step to a Real Job”. Hospitality isn't taken seriouslyDon't Move The Cakes: A Short Story Explaining Culture - Average Spend vs. Eye ContactWhy Simple is Not Easy. Simple is Hard.Why Eating Food with Your Hands is a Deep Connection to Your SoulThe Google Fallacy: The Danger of Promoting Too Quickly in HospitalityThe Power of Gratuitous Perversity: Don't give out forks + Plop a Bottle of Booze on The Table🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode here:Espresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow. 3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY’s absolutely bloody marvellous and wonderful sponsorsMKJ IGNITE -https://www.mkjignite.co.uk/GS1 - https://www.gs1uk.org/Big Fish - https://bigfish.co.uk/BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/Why on Mothers Earth is it even called Out of Home?!Which silly mooey conjured that one up?What if I buy a MOJU at the Office, but then drink it at Home? Or a Trip at the Gym then drink it in bed?What if I live in a Tree House?Or Tent?Or Houseboat?I suppose calling it, The-In-The-Office-or-At-The-Gym-or-On-The-Train-or-F*cking-Anywhere Really-Channel is a tad perplexing.Guess what?Out of Home is TOTALLY Perplexing.The wheel in, the wheels out. In, out, in, out shake it all about. Confused?!!!But, OOH is CRUCIAL.HUGE WHOPPER brands are built there like Union Coffee, Tenzing, MOJU and TRIP.Annnndddd… when OOH holds hands and dances-in-the-moonlight with Grocery. Oh boy. Oh boy. Destino: Brand Legend.Delighted to welcome back my broski Harry Clarke aka the OOH Oracle.Full transparency: we’re doing this poddy two reasons:SICK nitter natter about all the nuances of Out of Home and how to smash it!!Drum up awareness for Harry’s amazing business, HC Consulting. So if you like what you hear, maybe give him a buzz. Maybe don’t. Up to you. Jah bless.You’re in for a treat.ON THE MENU:The Volume Illusion: The Harsh Realities of Building Rate of Sale in OOHThe OOH Ecosystem: How it Actually Works and Solving The Channel Focus EnigmaThe Art of the Operational “Sell In” to Compass - Think with an Operators Hat OnHow To Use OOH as a Sales Tool To Unlock Grocery Listings: Always Positive News for BuyerHow to Find a Unique “Slipstream” Channel in OOH: MOJU Vs Unrooted - Write a list of your Unique Strengths vs. Their WeaknessesThe Margin Chains Requirements and How to Find the Pathway to ProfitTRIP Genius: Out of Home Distribution Point offers a unique Brand story telling opportunity - see the whole, not the parts🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to with https://www.youtube.com/watch?v=m8S3lA3ERuAEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY’s absolutely bloody marvellous and wonderful sponsorsMKJ IGNITE -https://www.mkjignite.co.uk/GS1 - https://www.gs1uk.org/Big Fish - https://bigfish.co.uk/BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/Rachel is amazing. Wonder Woman from the Yorkshire Dales. 3 kids. Wonderful jam brand: Fearne and Rosie. 🍓attracted investment from industry big-hitters Giles Brook and Ollie Lloyd 🍓won listings at Waitrose, Ocado, Booths, Morisson's and many more landing soon 🍓Building a brand with kids well being at its epicentre, partnering with Children in NeedOur conversation completely changed my perspective on the education system. Some things I've been pondering - 🍓Is our education system stuck in the 50's?🍓Is built for the Industrial Revolution. Factory Learning: Input Vs Output🍓Are we stopping kids from following their curiosity and creativity?🍓Are we stifling kids from becoming founders and, ultimately, changing the world?! We obvs surf into the depths of brand building, too. ON THE MENU: 1. How to raise kids and build a brand at the same time - take time to stop on both and avoid burnout 2. Lessons from Giles Brook: take the Good news and Bad news with the same smile + only do 2 or 3 things per day 3. Why Factory Learning "memorise and regurgitate" is stopping kids from becoming founders and what do about it 4. How to Change your Core Messaging on pack to target your CORE market and DORMANT market a la Alex Smith5. The Parallels from Being a Teacher to Being a Founder: Deploy Huge Empathy 6. 60% of Sales Comes from On Shelf: Nothing Beats Just Walking into a Supermarket and asking people "why are you buying or why are you not buying this product?" 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to with Jeremy Torz, Union Coffee Founder Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY’s absolutely bloody marvellous and wonderful sponsorsMKJ IGNITE -https://www.mkjignite.co.uk/GS1 - https://www.gs1uk.org/Big Fish - https://bigfish.co.uk/BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/DASH are one of those gorgeous, quintessentially British brands, that I just simply love.🍓 DASH packaging is beautifully simple.🍓 DASH product is beautifully simple. Just water, bubbles, and wonky fruit.🍓 DASH taste is beautifully simple, too.🍓 Dash back your DASH - little effervescent fruit-flavour bombs explode and dance on your taste buds. C’est Bonne🍋 Yes, they’ve launched in Australia and featured at Melbourne Fashion Week🍋 Yes, they’re Victoria Beckham’s favourite drink.🍋 Yes, they’ve sold 45 million cans per year.🍋 And, yes, they’ve won listings at Starbucks, Tesco, Sainsbury’s, Waitrose, Whole Foods Market, Planet OrganicBUT.Behind the beautifully simple British Brand is a Quintessentially Challenger BrandThe brand and team bubble with effervescent, hustle, grit, persistence, patience and never-giving up;Dashing around Hyde Park, hustling to sell their first cans to randomers.Dashing to nab the lime light from Prince Harry.Dashing to sit outside Whole Foods Market to catch a buyer for 2 mins and win a listingDashing to pounce on TFL banning their ads on the Wonky Ads (yup, THAT Aubergine).Jack is an absolute LEGEND. You’re going to love this. “Have Faith In Creativity” has stuck with me ever since our conversation.ON THE MENU:Why Founders Must “Have Faith in Creativity” and “You Simply Have To Do Things Differently”ONE Vital Lesson on Creativity from James Watt, founder of BREWDOG - The Power of Analogue and Pen and PaperHow DASH landed EPIC investors like James Watt, BREWDOG, Logan Plant, Beavertown and Fairfax, SipsmithHow To Actually Win in The “Meal Deal”. Hard Lessons from Being Delisted and Going Back in. Shoppers, Shop by ValueWhy Creativity is not just a Sales and Marketing Function. Creativity Must Exist in Supply Chain and Ops too.The Secrets Behind the Famous Wonky TFL Campaign: The Fine Balance of Planing, Creativity, Boldness and Hustle for a Nuclear BOMB of AwarenessDavid Milner’s Power of Relentless Focus: Don’t Boil The Ocean. Just pick TWO HUGE Problems per Year🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY’s absolutely bloody marvellous and wonderful sponsorsMKJ IGNITE -https://www.mkjignite.co.uk/GS1 - https://www.gs1uk.org/Big Fish - https://bigfish.co.uk/BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/Freya is one of my favourite human beings.She’s boundless and bubbly and her effervescent energy is totally infections.Just like her wonderfully yummy-tummy loving kombucha Fix8 and her prebiotic soda FibeHeya, Freya Bitch Don’t Kill my Fibeeeeee ahahaa KOMBoooYahcakshaaaaa(fuck me 10 points to Gryfondor via Cringe Police LOLZOID)I jest.Freya is a f*cking legend. You’re going to LOVE this one.We combine Spirituality and Sales into Spiritual Sales. Sumptuously splendid fun.I came away feeling warm, wholesome and thoroghly enjoying the Jolene doughnut she oh-so kindly gave me.ON THE MENU:Why Curiosity = Birthplace for thinking outside the box and overcoming every obstacle in your wayLessons from Ancient Chinese Medicine to Raising Investment: Don’t Be Wooly, Be DirectHow to Build Confidence as a Female Founder in a Mans World - Actively Seek RejectionHave Kombucha brands been positioned all wrong? Should they be more like TRIP and Lead with Benefits vs. FeaturesThe Hard Unforeseen Truths of Running Two Brands Simultaneously: Two Brands is actually a SuperpowerReframing Rejection: it's the Universe pointing you in a different direction. Something greater is coming down the road.Why Do No Challenger Brands Target The Older Demographic - 70 year olds - Are We Missing a Huge OpportunityFull episode goes live Monday!!Please do me a favour and subscribe - you’d really make Friday beer taste all the nicer🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode here:Espresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow. 3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episodes hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY’s absolutely bloody marvellous and wonderful sponsorsMKJ IGNITE -https://www.mkjignite.co.uk/GS1 - https://www.gs1uk.org/Big Fish - https://bigfish.co.uk/BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/George Kruis is a winner.Ex-England and Saracens Rugby Player🏆 Rugby World Cup finalist 2019🏆Six Nations Championship Winner 2016🏆Six Nations Championship Winner 2020🏆European Championship Winner 2015-16🏆European Championship Winner 2016-17🏆European Championship Winner 2018-19🏆 Rugby Premiership Champion Winner 2014-15🏆 Rugby Premiership Champion Winner 2015-16🏆 Rugby Premiership Champion Winner 2016-17🏆 Rugby Premiership Champion Winner 2017 -18🏆 Rugby Premiership Champion Winner 2018-19🏆 Japan Rugby League One 2021🏆 Japan Rugby League One 2022Now, George and fellow rugby player Dominic Day is founder of CBD brand fourfiveukWe dive and slide and glide into learnings from Eddie Jones, the winning mentality to reach the World Cup final, countless Premiership titles, European titles.Maybe the best conversation I've had on building high performance cultures.You WON'T find these in any banal business book!!!ON THE MENU:1. How to deliver harsh feedback and harsh news: Pair the right coach with the right player. Know each person delivers and receives the same message differently.2. How to ACTUALLY keep great talent for the whole journey: 4pm finish rule - 85% consistent effort for 6 years Vs. 110% effort and burnout for 2 years3. How to not lose a player or employee: keep players stimulated and the Goal has to be big enough for everyone to buy in completely4. Why the best coaches are like actors: constantly reinvent your culture to keep your team fresh and hungry5. How Confidence comes from prepping scenarios + Learn your pattern for preparation6. How to stop ego growing in team members : do you praise the deal or your praise the detail?7. Why "you can doubt yourself to excellence" and need the balance of self doubt and confidence🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Escape the debauchery-drenched, randy-dandy dainty nights of sparkling SOHO.Chug along the spaghetti motorways before you peel offSoar and glide through voluptuously verdant countryside -Further, further, further,Further you go.Train stations become quieter. Post offices cuter. Bakeries sweeter. Conversation warmer. Pints slower. Life calmer.The Frontier.Aldeburgh, Suffolk.George Pell is doing things no one’s been brave enough to do before.After a illustrious career in Hospitality, Private Members clubs - Home House, The Arts Club, The Brompton Club and Managing Director of institution L’EscargotGeorge is paving his own path. Reinventing Suffolks food scene, with restaurant The SuffolkThe trip to Suffolk was a highlight of 2023.ON THE MENU:You LITERALLY have the ability to transport people with your level of careHow to get people to follow your mission: marry their inner calling with your outer callingWhy All Amazing Paint needs Canvas - how new movements startLearnings from Hospitality Gods at The Arts Club “why all great businesses and brands should feel like a members club”How to go above yourself and escape imposter syndrome and how to transcend your own ego: be hungry and caringFull episode goes live Monday 8am.Can't wait till thenWatch or listen to other episodes in the comments below🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY’s absolutely bloody marvellous and wonderful sponsorsMKJ Ignitehttps://www.mkjignite.co.uk/GS1 - https://www.gs1uk.org/Big Fish - https://bigfish.co.uk/BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/Why is food and drink broken for working class?Why is it harder for black founders to raise investment?Are these programmes by retailers just a tick-in-the-box exercise?Or do they actually ignite institutional change?Let’s answer these questions.Thrilled to welcome my great friend, with the smoothest name-in-the-game, Asher Flowers to the podcast.Asher was founder of ROGUE who made INSANE spreads - won listings at Ocado, Waitrose, Sainsbury’s.Beaten over the head by thrashing waves of Covid. Cost of Living. Ukraine. Too many Barriers.Broken.Totally broken.But he rose from Ashers.Now he’s back. In the Valleys. At Mum’s house. Broken. But rebuilding. Going again.Breaking down Barriers with Tequila brand, Broken Barriers.ON THE MENU:The Welsh Unfair Advantage: what no one else sees about Tiny Rebel and Au Vodka - how household is you brand REALLY? Do your NPD meetings in Brecon, WalesThe Dangers of Bootstrapping: teaches you how to do everything but not everything wellWhy Asher was on Depressants when building ROGUE and how to separate yourself from your brandHow to Solve the Working Class Issue for Founders: we need a fund for working class brandsWhat Marketing is a COMPLETE Waste of Time and What ACTUALLY WORKS newsletters, SamplingsFounders think people consumer their product way more than but consumers switch out of brands more than you thinkThe SKU Count Paradox: Why more SKUs = More Variety + Occasions, BUT too many SKUs actually Cannibalises Core🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full https://podcasts.apple.com/gb/podcast/who-gives-a-crap-founder-the-8-principles-to/id1537239469?i=1000640860572Espresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow. 3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full https://podcasts.apple.com/gb/podcast/who-gives-a-crap-founder-the-8-principles-to/id1537239469?i=1000640860572Espresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow. 3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here:Espresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow. 3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY’s absolutely bloody marvellous and wonderful sponsorsMKJ Ignitehttps://www.mkjignite.co.uk/GS1 - https://www.gs1uk.org/Big Fish - https://bigfish.co.uk/BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/Sometimes a conversation takes you TOTALLY by surprise.This was one of those.Jaw-dropping through-flooring flabbergastingly good.Oliver Lloyd is founder of Great British Chefs. Pioneer of the foodie movement.Before Great British Chefs, Ollie was a global marketing manager for Unilever.I expected us to talk all things chefs n food and food n chefs.Out the gates we stomped straight past foodie boundaries, into boundless brand building bounties.My curiosity gleefully wagged like a happy puppy.We roved through the History of Art, it’s relationship to brands, why founders should study art to tell better stories on shelf.I’ve listened back twice.ON THE MENU:The Difference Between a Brand Plan and Marketing Plan: What comes first? Brand Rigour should be excruciating painfull.Why Marketing Managers Must Tailor each marketing mix to each retailer and their plan, build around THEIR goalsThe Knock, Knock Test: How to Make Your Story WIN at ShelfThe Parallels of Great Plate of Food and Great Brand on Shelf - Always SubtractWhy brands must deliver on their simple promise AND go furtherThe Telling Nana About Ibiza Rule: How to optimise by retailer, brand, occasions Costco -the mindset switch when someone goes shopping in TESCO vs Waitrose vs Sainsbury’s vs Pub.Why Retailers don’t make money selling SKU’s - Trade Marketing is their profit centre🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow. 3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/There is ONE sure fire way to loseMaking decisions slooooooowwwwwwlyyyyyyyyylySo many teams:Ponder and pontificate and plot and pander and pop-out-for-a-walk which ends up in wandering and waning and wasting time like a WallyYou don't need a G7 Summit to decide what colour Pantone you use for a JS Gondola endYou don't need a huddle or school or a gaggle or ruck or WRTF?Making effective decision is the delicate balance of thinking slow and hard, reflecting deeply internally yet moving with insane speed.Not getting bogged down in the bog waters of banal b*llocksIt's Art not a Science.Lottie Unwin (she/her) knows the Art.We chat all about the toolkit for effective decision making!Lottie was an early guest on the pod, and has become a great friend and introduced me to some legends - Elle Ponsonby and James Hickson to name a fewON THE MENU:1. Why Time + Space = Clarity. Distraction is not Procrastination2. The Role of Successful Leader: Your job is Literally just make 1 or 2 great big decisions per Month Vs. 1000s of tiny ones3. How To Use Google Docs to Think Deep, Reflect Hard yet Move Fast4. How to Keep your Sanity and Sleep Easy as a Founder - Create a Paper Trail for Big Decision5. How to Bring Introverts and Extroverts to the Table and Avoid Big Ego's Taking Over🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk