Ex-PepsiCo Sales Director: 7 Easy Ways Unlock Tesco, Waitrose and Sainsbury’s With Category Management

Book a North Star Demo - by emailing the legend here

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Wanna land Tesco Sainsbury's CoOp or Waitrose & Partners in 2025?

Well, my friend, good news

listen up.

Delighted to welcome Kieran South founder of North Star on to the poddy 

We chat all tingz Category management

Category Management is THE secret weapon you didn’t know you needed 

The thread from founder vision <> buyer goals <> retail success = build mahoosive brands. 

Yes, North Star are a poddy sponsor

No, we’re not flogging their gear

This is jam-packed with value, that’ll transform your pitch decks. 

ON THE MENU: 

1. Defining Category management for 3 years olds

2. The Difference between Category Management for BUYERS vs BRANDs

3. PerfectTed: What ACTUALLY is incrementality: if we took this SKU off shelf, would shoppers switch?

3. 3 Golden ways to drive incrementality that NO ONE Thinks About (this is gold))

4. Why Brands who think about their brand LOSE, but, brands who think about the category WIN

5. How do you grow a category for dummies ?

- more shoppers in stores (Tesco club card) 
- More shoppers in store buying more in your category = penetration
- Weight of purchase 

6. Never Forget: Your shopper CHANGES as you move from early adopter to household brand 

7. Why Category Management is “turning on the lights” no more guessing

Full ep Monday

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