HUNGRY.

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/Flew over 4000 miles for this.Totally blew my mind.On the plane back to rain-sodden Blighty, over tepid-yet-actually-quite-nice plane foodI realised my WHOLE VIEW of challenger brand building changed.A scrumptious, fresh playbook installed.Brand building is WAY closer to sport than “traditional business”.When you see entrepreneurship like sport, everything changes.Bill Shufelt and John Walker co-founders of Athletic Brewing Co. are the latest guests on HUNGRY.🥯 Ranked the second-fastest growing food and beverage company in US (26th overall) by Inc🍡 One of the 100 most influential companies of 2022 by TIME magazine🍋 Investors include Karly Kloss, Dave Chang, Blake Mycoskie (TOMS), Lance Armstrong🥩 Raised a total of $175 million with a recent $50 million investment Dr. PepperLaunched in all US major grocery outlets and just launched in Tesco and Whole Foods Market.ON THE MENU:1. Everyday EXPECT things to break + you’ll face something new for the first time. Your cool head, prevails.1. Why you must SO RUN at the HARD problems most WON’T TACKLE - create an IMPOSSIBLE moat for your competitors to cross.2. How to keep going after 120 investors say “No” - look for breadcrumbs to yes3. Why founders must look at the world from the OTHER WAY round to find “the ideas hidden in plain sight.”4. Solving the NPD Paradox: don’t just create NPD for supermarkets. Listen to what's out there in the world + what your community ACTUALLY wants5. Work hard. Be nice. Good things happen.6. Why there must always be fires burning all times. Be 100% on or 100% off to solve them.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Like what you're hearing? Hungry Listen to the full episode here Oh and btw!! Every top and food and drink founder reads our newsletter why wouldn't you? Click here Have a wonderful day Popey xx 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/Do you ACTUALLY want to keep your brand going ? Or are you shackled in the pride prison and ego ? Scared of telling your family and friends "it's over Mum or mate or Marge "Worried about changing job title from prodigious founder to employee? Or maybe you're just going through Seth Godin's "The Dip.Maybe, you're mere moments away the Gold, El Dorado, lands of milk and honey and lots of stinkin' money. Our Wet Little Angry Island loves failure compared to the US. It's fucked. Quitting is brave, bold, commendable. We should celebrate as much as winning. Balance persistence with pragmatism. Because All the sticky, gorgeous wisdom lies in failure. Thrilled to welcome my hombre-from-another-mombre, James Hickson Hickson, on the pod.Career at Innocent and Brewdog. Founded We Bought Beer, scaled it, loved it, hated it, folded it. Learnt loads. Head of Brand Hackers. Speaks to food founders every. Single day. ON THE MENU: 1. How to solve the principle-agent problem, lessons from BREWDOG and Pret A Manger - a brand is the long shadow of a formidable founder 2. Why strong brand = promise + consistency and consistency x time = trust 3. Why challenger brands must "turn momentum into an invisible force"4. Stop and see your brand and business from 10,000 feet 5. The dip - when to fail (forward) and when to keep pushing for the hold 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Enjoy your morning espresso and enjoy wisdom from Paul Ainsworth, Ainsworth Collection Like what you're hearing? Hungry Listen to the full episode here Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here Have a wonderful day Popey xx 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

If you ONLY do one thing next week. Do this.Scoff this conversation down your earlobesHANDS DOWN.One of the most important conversations I’ve EVER had.We dove deeper.deeper.deeperdeeper.Crossing the chasm from challenger “Thinking” to challenger “Being”.I’ve listened back 4 times.Scribbled copious scraggly notes.Still unearthing glistening pearls of pithy and profound wisdom.Totally honored to welcome David Hieatt to HUNGRY.David’s career is challenger “Being”- worked at Saatchi & Saatchi and Saatchi, before founding howies in 1995 and selling to Timberland, a VF Company.- created The DO Lectures - voted one of the top 10 idea festivals in the world by The Guardian Over 150 million views online.- founded and building Hiut Denim Co.SO excited for you to listen to this.ON THE MENU:1. Why challenger brands must be a Speed boat not an Ocean liner - lean into being small, nimble, agile2. The way to the future is to get there before anybody else, Speedboats get there faster.3. Why scale kills magic - challenger brands must 10 x creativity vs. 10 x size.4. Why growth can be stressful - your company starts running YOU, don't climb the wrong mountain.5. Why "Busy, Shallow" is the most dangerous place for challenger brands - stay in the" Deep, Impact" zone.6. Why Creativity is NOT following - remember BIG ideas are often small7. Why challenger brands MUST find their voice, your voice is the difference between a blunt and sharp arrow.8. Fall in love with the dark days - people only ever remember the peaks9. Why your hope needs grit and don’t turn your imagination into worry (this may be the best thing I’ve EVER heard)Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Enjoy your morning espresso and enjoy wisdom from Amelia Christie Miller, Bold Bean Co.Like what you're hearing? Hungry Listen to the full episode here Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here Have a wonderful day Popey xx 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/David Gluckman is a food and drink LEGEND. Creator of Baileys, Ciroc, Tanqueary gin And many, many moreall folded into his INSANE book "That Shit Will Never Sell"David gave me the (much needed) nudge to start HUNGRY.HUNGRY. doesn't exist without David. David was our first ever episode. It changed my life.Absolutely Deeeee-ligh-ted to welcome The Gluckman to poddy.Our conversation made my realise creativity is all around us. All the time. Often hidden in plain sight. We just need to look harder.ON THE MENU:1. The Baileys story and how to disrupt categories by recombining different things2. How to turn into a creative machine - realise ideas and creativity is often hiding in plain site3. Virgin Larger: how Richard Branson tried and failed with Virgin beer and lessons for challenger brands - is your product4. Why it's very easy to come up with 6 solutions to one problem. One word. One problem. One solution.5. Why Low to No is a mad category chasing good intentions🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Sometimes brands become a bland-wishy-washy-meh-ness. Sometimes the £5 million RSV mark is dangerous. Scale often kills magic. Process and experience and meetings-about-meetings-about-meetings seep in and piss over the Bonfire of Magic. Candy Kittens didn’t let that happen. CK kept the sparkle in their eye. The fire burning. Roaring. Yes, they’ve won listings at Sainsbury's, Waitrose & Partners, Tesco, Asda, Morisson’s - a full shebang of distribution. BUT. Candy Kittens still THINK and FEEL and ACT like a small, scrappy- challenger.Edward Williams is the bulwark of bold thinking And he’s the latest guest on hungry. Our convo zoomed into unchartered waters, unearthing unreal learnings. You’re in for a sweet treat. ON THE MENU: 1.Why single mindedness is the HARDER route BUT, FASTER route – Do. One. Thing. Well. 2.Why Challenger brands must sack off longtail SKUs to drive penetration of the core range 3.Why Challenger brands must build a culture that doesn’t allow dogmatic, experience in – Stay Dumb. Stay Foolish. 4.Why NPD is a marketing and purpose play to drive ROS of core – the story of SHOX 5.Why founders must realise they get bored of ideas before others even latch on6.How Candy Kittens stand firm on price and don’t join the HARIBO pound party7.The Harsh reality of price increases: yes buyers and brands give a monkeys. But does the consumer ACTUALLY? 8.Why your goal as a founder is to feed the culture by constantly reframing – Pain. Setbacks. Obstacles. Challenges. Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Enjoy your morning espresso and enjoy wisdom from Paul Ainsworth, Ainsworth Collection Like what you're hearing? Hungry Listen to the full episode here Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here Have a wonderful day Popey xx 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Maybe I am wrong.For yonks I’ve been waxing ad nause aboutNarrow and Deep.Focus.Do less, better.Be a Meaningful specific.It’s what every wonderful guest on the poddy teaches me.TRIP ripped up the rule book.Definition of outlier.TRIP is for everyone and anyone, anywhere, anytime and everywhere.TRIP is a coffee replacement. Booze replacement. Cocktail mixer. Meal Deal enhancer. Grab & Go.All charged with a beautiful mission: Be Kind to your Mind.Won listings at Co-op Sainsbury's, Waitrose & Partners, @Annabel’s, Soho House & CoOlivia Ferdi is the latest guest on Hungry. Oh boy. You’re in for a treat.ON THE MENU:1. Why your brand must be chameleon to be a truly omni-channel brand – lessons from Annabel’s, Mayfair and Co-Op.2. Why your brand should act as a PROMPT to unlock an emotion in people – TRIP own “Be Kind to Your Mind”3. How TRIP won a Bill’s listing in 4 weeks – when one door shuts, open a window. Be fluid.4. How to repurpose your brand and shelf space to unlock more occasions = more consumption = more £ wonga.5. How TRIP raised £10 million quid – do you really need presentation a deck?6. Why founders must actually seek and embrace stress it’s a gateway forward.Full conversation goes live on Monday 8am.Fancy being kind? Feeling warm inside on a Friday.You’d really make my weekend. I’d be SO SO grateful if you’d please tickle my subscribe button – he’d be a very happy bunny.Other episodes in comments below x Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk Hungry on Insta- https://www.instagram.com/_hungry.pod/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

The lessons:Stuart Forsyth - Bite off more than you can chew, chew like hell Paul Ainsworth - Never Given In, Make It Happen Jim Cregan - fear is excitement. Jamie Laing - just show up. Camilla Barnard - Serendipity> Strategy Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Enjoy your morning espresso and enjoy wisdom from Amelia Christie Miller, Bold Bean Co.Like what you're hearing? Hungry Listen to the full episode here Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here Have a wonderful day Popey xx 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Absolutely THRILLED to welcome the strategy sensei, polymath and proper good bloke, Alex Smith on the poddyAlex knows everything and anything about strategy, building brands like MOJU, The Collective and EAT NATURALYou're in for a treat.ON THE MENU:Why challenger food and drink brands must CREATE, not ANSWER the need to escape competitionWhy your brand must generate the pull to open up the dormant market - lessons from OATLYWhy strategy must follow traction, serendipity> strategy, X tends to land on YHow to build contrarian values and anti-goals to find your UNIQUE VALUE and unlock the slipstreamWhy food and drink founders must codify their unique value values and for longevity - execute with audacityWhy brands must watch out brands can escape "blanding" - the market doesn't reward the best,Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Enjoy your morning espresso and enjoy wisdom from Ed Perry, founder of COOK. Like what you're hearing? Hungry Listen to the full episode here Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here Have a wonderful day Popey xx 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Tommy Banks was on course to cricket-stardom.Until a debilitating disease struck him down.Hospitalised. Bed ridden for 2 years. His adolescence eviscerated.In the hospital bed he piously inhaled cook books. Tommy course corrected.He came out swinging with hell-bent drive.🥦 The youngest chef in the UK to win a Michelin Star.🥦 Great British Menu Winner in 2016 and 2017.🥦 Owner of 2 Michelin Star restaurants, Roots, York and The Black Swan, Oldstead.🥦 Owner of pub The Abbey Inn.🥦 Owner of Made in Olstead delivery boxes🥦 Founder of Banks Brothers Canned Wine.SO LOVED this conversation.A total Master Class in empathetic leadership.When your back is against the wall, always come out swinging.ON THE MENU:1. Why Perfection is a curse for founders: set ridiculously high standards but move quickly2. Why competition is for LOSERS - be a forager - create unique IP - protect it at all costs3. How to build a culture WITHOUT ego: the difference between self-respect and ego4. How to create systems that facilitate magic, you need a frightening amount of detail behind the scenes5. The Principles of Great Leadership: Inspiration + Empathy = (Self) Discipline6. The Effect of being Idle is to Spiral” (downwards)Mackenzie Jones - the FMCG recruitment specialists.There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Enjoy your morning espresso and enjoy wisdom from Paul Ainsworth, Ainsworth Collection Like what you're hearing? Hungry Listen to the full episode here Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here Have a wonderful day Popey xx 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

One man and his merry band of brand enthusiasts is behind all these brands.Perry Haydn Taylor 💚 Haydn Taylor and bigfish. Dream Big. Dive Deep. Swim Fast.The creative dynamite, unleashing explosive, wild-fire-spreading growth for buccaneering brands.Buckle up. Strap in. A wild adventure awaits you.Thrilled to Welcome back my friend, Perry for a Part Three. Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/How many of these brands are in your life?🥔 Tyrells🥥 The Coconut Collaborative🎂 GU🥛 Yeo Valley🥘 Charlie Bigham🥕 Freddies Flowers🍾 SipSmith Clipper Tea🍖 Dorset Cereals🍔 Maldon Sea Salts🍪 Biscuiteers🧈 Roddas Cream🍞 St. Pierre Bakery🥒 Belvoir🍌 Riverford Organic🍝 RANAON THE MENU:1. How to Challenger founders can use Chat GPT to escape competition.2. The Dangers of Measure-bation - when you’re not agile, you’re fragile3. Why Institutional Memory is a curse - founders must foster a Naive Intelligence, Stay Dumb and Foolish as you get wiser4. Today ask yourself: am I blindly going to accept what I've been told: why why why?5. How to build teams that build house hold brands: Visionaries (trail blazers) why? >Settlers and shapers (executioners) how? > Town planners (do)6. The Pillars of Brand: Attention > Interest > Desire > Actions7. Why the Trend is your Friend, rely on early adopters and turn them into evangelists 👌 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Enjoy your morning espresso and enjoy wisdom from Ed Perry, founder of COOK. Like what you're hearing? Hungry Listen to the full episode here Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here Have a wonderful day Popey xx 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Gut-health-pioneer & Industry GuruJon Walsh & Dr. Megan RossiOpposites attract, 1+1 = 3.Had a good gut feelin’ about this one. BOY OH BOY - it was UNREAL Bio & Me have won listings at Sainsbury’s, Tesco, CoOp, Ocado, Sainsbury’s, Sainsbury’s. ON THE MENU:1. Why just because you WIN more listings doesn't mean you should HIRE more resource 2. The Dangers of CPG (Creator Packaged Goods) - just because you’ve a big following doesn’t mean it’s easy 3. Bio & Me’s Secrets to driving rate of sale on a shoe string budget 4. The secrets to driving rate of sale on a shoe string drive rate of sale on a shoestring budget5. Megan's Art of Taking Calculated Risks: leave it a week + sleep on it + use iPhone notes6. Why 1 + 1 = 3 - the science of building successful co-founder partnerships7. How to stop being nervous, what to eat before BIG pitches and presentations🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Every top food and drink founder reads our Newsletter - why wouldn't you?He grew up in an Orphanage.Dad died at 6.Mum at 11.He transformed Pain into Beauty and suffering into Safety.Living by the mantra “Whatever You Want”In a sun-drenched attic, high above the hubbub of Covent GardenSurrounded by the cantankerous cuddles of clattering knifes, forks and conversationI met Greg Marchand.Greg is a wildly successful restauranteur, founder of “Frenchie”🇫🇷 Frenchie Rue Du Nil (Michelin Star)🇫🇷 Frenchie Verbier🇫🇷 Frenchie Food To Go🇫🇷 Frenchie Bar Au Vino🇫🇷 Frencihe Covent Garden🇫🇷 Frenchie Pigalle🇫🇷 Frencihe Caviste🇫🇷 Frenchie Biartizz (coming soon)ON THE MENU:1. “Whatever You Want”: Why founders must learn to Survive the Wild2. Why pain and suffering is a great driver - but at some point you must learn to fucking relax3. Jamie Oliver & Nick Jones Leadership Lessons: Energy + Emotional Connection builds loyal teams4. Hug The Cleaner: Why Great leadership is when NO ONE IS LOOKING.4. Be the DNA Keeper: Why the Founder’s job is to feed the machine, employees feed the founder5. The 51% Rule + The Eyes Never Lie: Danny Meyer’s Principle for Hiring Great, Loyal Talent.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Bankrupt. Suicidal. RunningRunning from the worms and snakes and spiders crawling his mind.Running somewhere, nowhere, anywhereWilliam Chase had lost EVERYTHING.Will escaped to AustraliaReturning to Blighty, a tenacious Builder.Tyrell's - won listings at Waitrose & Partners Selfridges Harvey Nichols Tesco Morrisons, HarrodsTyrells sold for £50 million in 2008.In 2008, Will founded @Chase Distillery, another successful exit to Diageo in 2021.Now Will’s into Wellness, founder of Willy’s Apple Cider Vinegar and Kombucha.Full episode goes live MondayON THE MENU1. Why Food and Drink Founders: Don't be a romantic “founder” be a cold blooded “builder”2. How to STOP great talent leaving your business without giving them more money. Culture. Be first in, last out.3. What it feels like when £50 mill drops in your bank account: “It’s Not Until You're in the Winners Enclosure, You Realise All The Fun is In The Race”4. Why a brand is a “Friend” and must speak like a “Friend” to find the moments of Magic5. Why Nature is The Escape, Let Nature Fill your Mind With Freedom6. Everything you do. Do it properly + If you're in a hole stop digging7. Why Tyrells NEVER promoted: Don't sell 5ers for 4 quid Grow by DESIRE. Not by DISCOUNT. Every top food and drink founder reads our Newsletter - why wouldn't you?Email me [email protected] if you need a sounding board and finding/building teams xx🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Bob Dylan has a quote I love“I was like NO ONE ELSE”Bold Bean Co remind me of Bob Dylan.Bold Bean Co. are like *NO ONE ELSE*Different how they approach buyers and drive Rate of SaleDifferent in how they prioritise MEDIA and CONTENTDifferent in how they hire and build an incredible culture.Most brands don’t win a Waitrose listing in their first year.So why Bold Bean Co. do?And how?So thrilled to welcome my great friend and fellow Enthusiast, Amelia Christie-Miller on to the podcast.Bold Bean Co. are making us “obsessed with beans by giving us the best of beans”ON THE MENU:1. Why being a founder is like being in a Toxic-Relationship - fall in love with the pain2. Pick your priority: How to use CONTENT to drive Rate of Sale?3. Why Founders need Two Hats: Coal-Face-Problem-solver vs. Zoomed-Out-Path4. How brands can develop Authentic Audacity - “just stop trying” “be YOU”5. Why Brands need both Product-Market-Fit AND Buyer-Brand Fit = LIFT OFF Every top food and drink founder reads our Newsletter - why wouldn't you?Email me [email protected] if you need a sounding board and finding/building teams xx🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Every top food and drink founder reads our Newsletter - why wouldn't you? Do yourself a favour and sign up here My whole view of entrepreneurship CHANGED We entered unchartered, uncluttered waters I’d never explored I learnt you can be hyper-driven and super-chilled simultaneously. It made me reeeelaxxxxxSlooooowww down Enjoy it moreHave fun. Yes, Flat Whites, Creamy cups of molten dynamite are flung out of every coffee shop now. And yes, Avocado on Toast is totally ubiquitous. But who bought them to British soils? CARAVAN. A trio of kind, warm, affable, fun, hardworking New Zealanders DELIGHTED to welcome Laura-Harper Hinton and Chris Ammerman co-founders of CARAVAN to the podcast. Caravan changed Coffee, they made Coffee culture. ON THE MENU: 1. Why Founders must embrace the mantra “Constant Gentle Pressure” 2. Why you DON’T HAVE to SCALE FAST - grow sloooowwww in your most organic way 3. How to not get “Bored of Your Own Brand” as you scale - keep the magic alive by working with epic, fun people 4. How to be Original: all great artists steal + constantly be the Magpie 5. Why Great leadership = Balance of Empathy + Strength + Don’t Be a Dick and pack the boxes. 6. Why the key to successful restaurants (and brands) is ENERGY. Mackenzie Jones - the FMCG recruitment specialists.There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Download BOWIMI's Top Sales Tips and Tricks Course https://share.hsforms.com/1MYRWIkOjQwGK8jZLfUM-rA3imhIf Brand is frontman, Marketing: guitar and Operations: bassField sales is the DrummerThe pulse, heart beatMomentum-thumper, good mood-pumperField sales builds hustle and graft.J’Adore the Road Runners, Street Stompers, Pavement PoundersBut field sales is toil, hard-graft, rejection.Get it right and you're brand will be flying, turn-up unprepared and you'll be down a path of soul-crushing failure.Delighted to welcome my great friend, Dom BowcockDom is founder of Bowimi.BOWIMI - they’re a sponsor of the podcast too.BOWIMI work with THE fastest growing challenger brands, helping them scale.OLLY’s, NICE, Lucky Saint, Moju, Minor Figures, Double Dutch, KINDThis is a very special episode.Dom kindly reached out to BOWIMI brands asking their ONE Salient piece of field sales wisdom.We collected their learning, stuffed them into a delicious podcast.ON THE MENU:1. The simple trick is UNLOCK indie listings by reducing RISK and BUILDING TRUST with shop owners2. Why the Greasy Cog ALWAYS gets the Oil - You’re not that important, so always follow up - how to patiently persist3. The Power of Planning: fail to prepare, prepare to fail4. How Lucky Saint use Data to Drive to unlock more sales growth during the World CupMackenzie Jones - the FMCG recruitment specialists.There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Subscribe to the Hungry Newsletter for more Challenger Sales Tips and Tricks (coming soon) Maybe THE most important podcast I’ve EVER recorded.Getting ON shelf is EASY.Getting OFF shelf is HARDThe work really starts getting your brand in peoples hands, homes and habits.🍯 Struggling to win a listing?🍯 Shoddy Rate of Sale on the verge of being delisted?🍯 How to ACTUALLY manager availability without pissing off your buyer?🍯 How to negotiate Joint Business Plan’s with buyers?THIS IS FOR YOU.Dee-lighted to Welcome back the wise and pithy, Chris Dee to the podcast.Chris was the former CEO of Booths and Director of Food and Home at Harrods.NED at worlds best pb ManiLife, Get More Vits, Lucy's Dressing,🍯 THE 9 PRINCIPLES OF THE GROCERY (get these tattooed on you!)1. The Ingredients for Incrementality: new shopper + value vs. volume2. Ego is The Enemy: Why too much distribution is dangerous + get permission to fail3. Make Your Buyer Famous: what are their KPI’s4. Escape The Brand Bubble: LinkedIn vs. Reality5. The Art and Science of Pricing and Promotions: reframe price laddering and off shelf6. Don’t Score an Own Goal: availability dangers and communicating at all levels7. Negotiation is Not a Game: align your behaviours with talk8. Sequentially Build Your Brand: build distribution DENSITY9. Break Category Rules Steal Clothes from other categoriesFull episode goes live Monday 8am.Some say, good things come to those who slap the subscribe buttonIf you have 0.2 seconds, I’d be so gratefulG’wan ya’s kna’s ya’s wan’s ta’sMackenzie Jones - the FMCG recruitment specialists.There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

I was lost and confused and ain’t-gettin’-no-satisfactionMy noggin’ a pavlova of palaverSoul craved a big pudding of deep-melting green and bright-bouncing yellow countrysideVoluptuous blue skies, stress-incinerating views and salty kisses ofsea airAnd, of course, mighty Avalanches of Food-Glorious-FoodPadstow, Cornwall 2022.At Paul Ainsworth at Number 6 - I devoured a wondrous experience.Witnessing the soul-in-the-game dedication to craft.The hell-bent obsessionFastidious attention to detailChanged my life.I went ALL IN on the podcast.So THRILLED to welcome the true gent and delicious storyteller, Paul Ainsworth to Hungry.Paul’s career started at the prodigious Royal Hospital Road under Gordon Ramsay. Paul’s built a restaurant empire in Cornwall No.6 Padstow (Michelin Star), The Mariners, Cafe Rojano, Padstow Townhouse, Cici’s Cocktail BarHost of the Knifes Forks Tunes podcast: Tom Kerridge, Alan‘Seapa’ Mustafa, Jamie Cullum A regular veteran judge on The Great British Menu.ON THE MENU:1. How to build an INSANE culture of “Professional Fun” and “Make It Happen, Make It Happen, Together”2. How to get over losing great talent “Enjoy being in the shit, the ship will always keep moving forward”.3. Why Michelin star hospitality is the delicious dance of “Art” and “Magic”4. Gordon Ramsay’s Method to smash through Imposter Syndrome: “Why Not, You?”5. Leadership Lessons from Gary Rhodes, Gordon Ramsay and Marcus Wareing: Discipline + Never Give In + One Foot In Front of the OtherMackenzie Jones - the FMCG recruitment specialists.There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

A true David vs. Goliath story… buckle up, strap in, pour yourself a brew, grab a hobnob or twoFor yeeeeeeears,Food delivery was hogged by two silver-back Gorilla-GoliathsBig hairy beastsUber EATS and DeliverooUntil 2020When rapturous sparkle-eyed challenger charged inWith even bigger-hairy audacious goalsDeliveroo-ing a UBER heavy blow to their anklesEnter Foodstuff*THE* challenger brand delivery app:- Pedals Not Petrol, deliveries are 100% Emission Free- EXCLUSIVELY for Indies operating in Cambridge, Manchester, Bristol, Edinburgh- Recently raised £1.1MM and appointed hospitality legend, Charlie McVeigh, who sold Draft House to BrewDog as Chairman.Sooo thrilled to welcome Foodstuff founder Toby Savill to the podcast.ON THE MENU1. Why You Must Prove Product Market Fit for a LONG Time before investing in Tech.2. Why You Don’t Have to Reinvent The Wheel: Reframe the Question = New Perspective = New Ideas = Swim Where No One Else Is Swimming3. How to Build Traction in the Early Days: ****Do Things That Don't Scale + Slowly Leverage Communities + Double Down on Surprising Successes4. How to Compete with Deliveroo: 7 Years ahead with Billions in the Bank - BRAND> TECH. Go for the Ankles NOT the Heart - a la David Gluckman5. Why a Brand inhabits 1 % of your brain - 1 Hook, 1 Message, Be Known for ONE Thing + Make Consumers Feel SpecialHungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.Mackenzie Jones - the FMCG recruitment specialists.There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Rory Sutherland has SO many delicious aphorisms like:“…Hipsters Raise the Ceiling and Chains Raise the Floor”“....The opposite of a good idea is a good idea"Absolute HONOUR interviewing the ABSOLUTE LEGEND, Rory Sutherland, Vice Chair OgilvyOur conversation was a riot of fun, a roller coaster adventureON THE MENU:1. Flat Whites or Fuck Off: Why The Opposite of A Good Idea is a Good Idea2. Why Words Change The Taste of Biscuits: Premium Pricing Makes your Food Taste Better3. John Cleese Lessons on Creativity: If You Seek Efficiency, you Lose Creativity4. Why We NEED Hipsters: Hipsters Raise the Ceiling and Chains Raise the Floor5. How the Soviet Union and Revolting Jumpers explain the Value of Branding (easier in the negative)6. Why Creativity is REWRITING the question: At School You can’t Rewrite the Question, but in Business You CanReady for your favourite email of the week?Cut the mustard for full-fat content? Subscribe to our Hungry Friday Feast Newsletter 👌 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Grenade Came. Saw. Conquered.Grenade are THE O.G. quintessential challenger brand.Juliet Barratt and Al Barratt quintessential challenger founders.Grenade won listings at Waitrose & Partners, Sainsbury's, WHSmith Marks and Spencer, Tesco Morrisons and many, many moreIn 2021, they sold to Mondelēz International for £200 million.Thrilled to Welcome Jules as the latest guest on Hungry.🍊ON THE MENU:1. The TWAT factor: Why you must be DIFFERENT but not too DIFFERENT2. The Raising Money Watch Outs: you're going to MARRY then DIVORCE your investors, so think about the DIVORCE first3. The Dangers of selling to private equity: slows you down, makes you question your gut decision making4. Why you must set your stool early and be unapologetically authentic5. Why food and drink founders forget how much they've done to get to the bottom of the mountain - be kind to yourself Do yourself a favour, subscribe to the Hungry Friday Feast News Letter for Cold Email Tricks and Tips 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Subscribe to Hungry Friday Feast News Letter for Cold Email Tricks and Tips - A very-very tall man walks into a bar.He's selling Alcohol Free Beer.Barman: “You crazy mate, this is a battle cruiser, a la boozer”That very-very tall man is my friend, Aaron Duffett2023 Low to No is all the rage.2019 - it was nascent, unknown, weird like selling Air Con to EskimoAfter a career at The HEINEKEN Company Diageo Camden Town BreweryDuff is On Trade Director at Lucky Saint | B Corp™Duff’s spear headed Lucky Saint’s Growth. His team won listings: Fuller's Brewery, Twickenham Stadium, Soho House & Co, Mitchells & Butlers PLCand 65 Michelin Star RestaurantsON THE MENU:1. How Lucky Saint Sell Incrementality to the On Trade - The Power of the Non-Drinker and it’s Ripple Effect2. How To Unlock The Chains: Indies >Multi-Regional Groups > National Retail Group - “All are Worth their Weight in Gold”3. Why Lucky Saint Look Up To Guinness - You’re Only as Good As Your Last Serve4. Why Food and Drink Brands Must Adopt the 1.9.90 Strategy to SMASH On TradeHungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.Mackenzie Jones - the FMCG recruitment specialists.There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water. Get 50% off your first 3 months using the code: HUNGRY50%. Click 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Imagine a Party where Brand, Marketing, Sales, Storytelling all got very drunkThey danced all night long (allll nigghht)Here comes the hotsteppaa (murderaaa)This Party is collaborating with Michelin Star Chefs.A raucous rave, banging bacchanalia where Brand, Marketing, Storytelling and Sales collide.How?- Michelin Chef Collaborations = Authority.- Branded on Menu = Social Proof + Speak to Shopper Out of Home- Working with Great Chefs = Recipe Inspiration Ideas = Ammo to drive Inspo/Occassion/Usage in Retail- Great Restaurants = Great Storytelling = Great Stories spread like wildfireBUT.Working with Michelin Star Chef’s is HARD.Deeeee-bladdy-lighted to welcome to Wilf Marriott aka Wilfy Wonker to the podcast.At Islands Chocolate we work with Ottolenghi Ltd, GAIL's Bakery, Tom KerridgeON THE MENU:1. Why Your Pitch To Chefs Must Be Like The Trailer to The Movie - You Have Way Less Time Than Retail2. Sell The Sizzle, Not The Bacon: Why You Must Push “BENEFITS” vs. “FEATURES”: People BUY with Emotion NOT Logic3. How Islands Overcome Price Objections despite being 4X Higher Than Competitors - Reframe the Question -4. How To Get Branded On The Menu = Counter Signalling + Social Proof + Give, Give, Give5. How To Deliver Michelin Star Account Management - Its Art. Be Ready To Drop EVERYTHING, ANYTIME, ANY PLACEMackenzie Jones - the FMCG recruitment specialists.There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water. Get 50% off your first 3 months using the code: HUNGRY50%. Click th🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

3 weeks.No sleep.Thudding showers of screaming panic.For years Josh felt a miffed malaise.Finally.He escaped The City and bosom of bulging bonusesFollowed his calling.His dream.Founded MoMo Kombucha.Suddenly.Puddles of panic.A 3 week panic attack.Josh felt separate from reality.There’s a dark shadow to being a founder that NO ONE talks about.Struggling right now?This episode is for YOU.Thrilled to welcome my dear friend Josh Puddle founder of MOMO KombuchaMoMo is BANGINGMoMo built their own factory, won listings at Whole Foods Market,@Planet Organic, Selfridges, Ocado GroupON THE MENU:1. Why MoMo took the Path of Most Resistance to Build their Own Factory: The Hard Lessons Building Your Own Factory2. Life Lessons from Renee Elliot, founder Planet Organic - To Stop Judging Yourself, Stop Judging Other People3. Why You Must See Your Brand on a “30 Year Timeline” - Play The Long Game + Avoid Willy Nilly Trends4. How Josh Overcame a 3 Week Lasting Crippling Panic Attack where he felt “‘Separate from Reality”5. Does the Kombucha Category have the legs to work in Grocery or will it perpetually stay in a premium nicheFeeling frivolous on a FriYAY?Want your Friday Drinks to taste 10 x better?Some say, magic happens, when you press that Subscribe buttonGo on Dare Ya ;)Hungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.Mackenzie Jones - the FMCG recruitment specialists.There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water. Get 50% off your first 3 months using the code: HUNGRY50%. Click 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

“How do you ACTUALLY win a listing at Waitrose?”“Why do brands get DELISTED?”“Can challenger brands STILL EXIST in a cost of living crisis?”“What should we ACTUALLY include a buyers deck?”Thrilled to welcome James Bailey, CEO of Waitrose as the latest guest.James’s career sparkles🥑 Buying Director at Sainsbury's’s, originated @Future Brands strategy, guided Year 1 execution, lead a team of 150.🥑 Executive Director at Waitrose & Partners - responsible for the #1 premium grocery retailer in the UK, responsible for £7bn+ turnover, 50k+ Partners, 300+ stores, £1bn+ e-comm business🥑 Non Executive Director at OGGS®, @HUNWine, LocalzON THE MENU1. Why Food and Drink Brands must Appeal to the Buyers HEART not HEAD in Early Conversations.2. How Waitrose Compete with Aldi, Lidl, Sainsbury’s, M&S - Grocery is 80% cut and paste. But 20% makes ALL the difference, Relentlessly pursue your unique differences.3. Why James Lives by the Mantra “Better to Die on Your Feet Than Live on Your Knees”4. Why Founders must STOP being a “Founder” when Negotiating with Buyers - Put Your “Business Cap” On and Be Ruthless5. Why Food and Drink Brands must Learn that Not Checking Availability is like Scoring an Own Goal6. The Future of Retail in Five Years: Why Technology will take a Back Seat and People Will Buy More Expensive FoodExtra Hungry? Subscribe to our Newsletter Hungry Friday Feast"... coming soon Hungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryLoved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water. Get 50% off your first 3 months using the code: HUNGRY50%. Click this link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Setting goals is SO HARD. How many goals is the right amount?How do I stick to them?How do I track them? I don’t even know what I want to do, so how can I set goals? This raucous rigmarole percolates my mind - a washing machine of confusion. But, If Dreams give Life, Goals give Purpose. Goals are vital. This year’s final episode of Hungry is with the wonderful Sam Wigan, Life Coach, co-founder of Beluga Bean with Planet Organic Ltd founder Renée ElliottA Master Class in goal setting for Founders, Employees and Teams.Oh! Fancy making my week?Spreading the Christmas joy? Feeling warm, fuzzy and wholesome?If you enjoy the podcast, please, please subscribe, follow, leave a review, tell friend. Really means the world to me!Downloads Sam's Step by Step Guide here:ON THE MENU: 1. Why Humans Need Goals and the Neuroscience Behind It – Where you focus is where you go. 2. Why TOO many Goals Is Dangerous - Less Is Always More, Pick Three Horizons 3. The Difference between OUTCOME vs. PROCESS goals - How To Get The Two To Tango4. Why you need a HEART STATEMENT: ‘’Being’’ as You’re ‘’Doing’’ 5. Write a Letter To Yourself for December 24th 2023 and Visualize Ideal Scene on a Monthly BasisHungry is fed by our by our utterly-wonderful sponsors, Bowimi and Mackenzie Jones. Both will CATEGORICALLY save you time, energy, stress and improve your life as a challenger food and drink brand… Oh! And they are lovely, lovely people, too.BOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes. Quickly sort out transfers orders Track store availability to ensure you’re not losing sales/leaving money on the table. Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH WaterGET 50% OFF YOUR FIRST 3 MONTHS USING OUR CODE: HUNGRY50% Click this link and thank me later MACKENZIE JONES - the warm-not-slimey FMCG recruitment specialists. Of course, there are salacious-yet-superfluous recruiters out there, the proper Cowboys.Thank goodness for Billy and Paul - they're the good guys, genuinely kind and super supportive.Mackenzie Jones are trusted by Lucky Saint, Hunter & Gather, Fulfil bars.Deeply implore you to reach out to Billy or PaulStill rather Hungry ?I write extra content on LinkedIn - follow here Feeling cute, might delete?🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Hungry is fed by our by our utterly-wonderful sponsors, Bowimi and Mackenzie Jones. Both will CATEGORICALLY save you time, energy, stress and improve your life as a challenger food and drink brand… Oh! And they are lovely, lovely people, too. BOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes. Quickly sort out transfers orders Track store availability to ensure you’re not losing sales/leaving money on the table. Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH WaterGET 50% OFF YOUR FIRST 3 MONTHS USING OUR CODE: HUNGRY50% Click this link and thank me later MACKENZIE JONES - the warm-not-slimey FMCG recruitment specialists. Of course, there are salacious-yet-superfluous recruiters out there, the proper Cowboys. Thank goodness for Billy and Paul - they're the good guys, genuinely kind and super supportive. Mackenzie Jones are trusted by Lucky Saint, Hunter & Gather, Fulfil bars.Looking to build out your team? Or just want a chinwag. Deeply implore you to reach out to Billy or Paul Still rather Hungry ? I write extra content on LinkedIn - follow here Feeling cute, might delete? Follow us on Insta, hun OUR EPISODE: LoveRaw®Scrumptiously-succinctTwo words, so perfectly encapsulates the Founders journey. LOVE: big wins, happy times, connection, ecstasy. RAW: pain, suffering, stress, sacrifice, self doubtFounders meander between Love & Raw, Good & Bad, Light & Dark, Happiness & Stress. Rimi Thapar lost her Father, the Raw pain catalysed a Love of vegan products. Manav Thapar had a £250,000 order cancelled one minute, the next HUGE Tesco listing.After 9 years of graft, pivoting, chopping-changing -LoveRaw® won listings at Tesco, Asda, Waitrose & Partners, WHSmithON THE MENU: * Why the best brands define themselves by what they say NO to - SET ANTI GOALS* Mentorship Lessons from Grenade founder: HUGE difference between "brand building" vs. "product selling"* Why the best brands DON'T FOLLOW LOGIC: Rimi and Manav's best decision came from their gut*Why doing the UNREALI🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

3 am. Wide awake.Even at £100 million turnover, the sleepless nights never go away.Ed Perry founder of COOK struggles and suffers.I bloody love COOK.COOK coalesced through my childhoodSpag bowls, Fish Pies, LasagneWarm hugs in cold freezers.Palaver of a Day - Choccy pud pud melts the stress awayEd's built a marvellous mensch of a business:* For the last 9 years, COOK’s featured in the top 100 Best Companies To Work For list.* 2021 ranked as the #1 Food & Drink Company To Work For.* + £100 million, 1600 employees, 90 stores, 900 concessionsWhisked and folded in all of COOK’s success is thick lashings of grit, graft and resilience.ON THE MENU:1. Why the first year’s is Meant To Be Hard - Hang in There + Show Up Everyday2. Why you *DON’T NEED* Market Research to Create Insane Products - Have a Panel of 5 Believable People3. Why COOK Said NO to Supermarkets and The Best Brands Define Themselves by what they say No To4. Why you MUST have a Healthy Paranoia About Your product - Never Cut Corners to Unlock more Customers5. Why Pricing is an Art Not a Science - Customers Don’t Shop with an Excel Spread Sheet🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

This episode is a wonderful collaboration with the design wizards and complete legends Barry Darnell & Mike Johns, co-founders of Analogue **Thank me later, download the presentation deck here. What ON EARTH ACTUALLY is a brand? I ask all guests. Fountains of wisdom surface “Brand is what people say about you when you’re not in the room" - Ed Williams & Jamie Laing, Candy Kittens "Brand is a personality” - Camilla Barnard, Rude Health “Brand is a collection of people with aligned values” - Barry Darnell, &SODA “Brand is an entity and how you show up” - Ellie Webb, Caleno How to create a brand that palpably tickles consumers souls? Sings and sparkles and gorgeously glows on shelf Leaves consumers head-over-heels-in-love Well, Good News The first HUNGRY NIBBLES episode with Barry Darnell & Mike Johns is NOW LIVE Short, snappy, specific podcast episodes. Barry and Mike, very kindly pulled together an accompanying deck. Sommelier's Suggestion: Read the deck Listen to the podcast episode Reflect on your brand Don’t scoff hastily. Absorb slowly. Enjoy irresponsibly Still rather Hungry ?I write extra content on LinkedIn - follow here Feeling cute, might delete? Follow us on Insta, hun 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

My inner critic is right little mendacious bastard More annoying than he who wears GymShark to the pub Or she who works in P.R. with a “side hustle” An Interior Design Instagram page for a two-upper, two-downer… "just off” Wandsworth CommonMy malignant thoughts curdle Hot-spikes of self doubt join the party “You’re not good enough”“That was a pile of shit”“DO MORE”When the miffed-malaise seeps inI ALWAYS return to a delicious meditation taught by Sam Wigan. Thankfully, Sam is the latest guest on Hungry. Sam is co-founder of BELUGA BEAN, along with Renée Elliott (founder of Planet Organic). BELUGA BEAN help high level executives develop self-awareness working with Arianna Huffington, Thrive Global, IKEA, Coutts, ON THE MENU: 1. Practical Meditations To Navigate BIG PITCH Nerves - You Are Not The Outcomes 2. Spiritual Sales Lessons: Why You DON’T Need A Presentation Deck To Win More Business3. How To Lead Teams Through Uncertain Times: Trust + Communication + Respect4. The Tool Kit to Deal With The Internal Critic: Forgive Myself, For Judging Myself5. How To Develop Self-Awareness: Altitude + Seeing Where Six Spheres of Wellbeing Are Out of Balance #fmcg #pocast #challengerbrand #cpg🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

In 17 years, Sam didn’t interview ONE black person.Out of 10,000's of brands in Major UK retail, only 4 are black owned.Unconscious racism scurries through the underbelly.Its ghoulish ghosts linger in the shadows.Until 2020, post George Floyd.Sam Akinluyi felt a raw-stinging, deep-throbbing laceration.Laceration catalysed action.Sam founded Add Psalt a non-profit helping black founders enter FMCG.PSALT have partnered with Sainsbury's, Waitrose & Partners, Ocado Group, Tesco, AsdaSam is the Innocent MD.Niyi Olopade (Raising SEIS), founder of Novice Kitchen is part of the Add Psalt cohort.Niyi creates bamboozingly-banging Balinese Jams.ON THE MENU:1. The Principles of Great Negotiation for Challenger Brands: Know Your Value and Story + If You, Then We + Slowly Move to Your Breakpoint + Play Hard to Get2. How Innocent Cross the Chasm from “Challenger" to “Corporate" without Losing it’s Edge - STAY HUMAN3. Why Nigerian Values of Hustle + High Quality Work is a Super Power4. Why Founders Must ACCEPT that MOST Brands Won’t Become HouseHold Brands - Be Kind To YourselfFull episode goes live Monday 8am.Want other episodes?See below.#fmcg #podcast #foodanddrink #challengerbrand🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Imagine for one, tiny iota, ickle smidge of a milli-secondWINNING a Sainsbury'sand Tesco listing *WITHOUT* even pitching.Enter &SODAThe power of packaging.Gorgeously-wild - plunges you into Party time tonight.Let’s Be Havin Ya’-Liquid.DC-10/10 flavour.Glugg-back-Glasto. Tastes like Techno.Barry Darnell is founder of &SODA and analogue and is the latest guest on HungryWe wax lyrical about building brands with character.There’s also something EXTRA EXTRA special to accompany this episode.But, for now… SsssshhhhON THE MENU:1. Why Food and Drink Brands Must Play Hard to Get, Stop pitching - The Air Force One Rule2. Why Food and Drink Founders must pursue Unrealistic Goals outside of the day-to-day- business for HUGE growth3. Why product-market fit in the USA DOES NOT = Product-Market-Fit in the UK4. Why you DON’T HAVE to build a Food and Drink brand that raises SHIT LOADS OF MONEY and sells really quickly - the power of small teams🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

What's your Everest? Every brand is summiting their own Everest. Starting a brand is HARD. Marching through the arduous abyss. Spencer Mathews is a fountain of grit, resilience and self-awareness. Why? He does HARD things regularly. Ice-Ultra Marathon’s across spine-shatteringly cold vistas. Or The Marathon Des Sables a six-day, 251 km ultramarathon in screaming-frying-pan-heat. A sandstorm of strife. Spencer, is founder of Clean Co. winning listings at Sainsbury’s, Waitrose, Tesco, Morrisons, launching in the US.A Spencer with razor-sharp, icy-wit delivers a Master Class in Grit. One quote hasn't escaped my mind: "When you're FUCKED. You're ONLY 40% FUCKED” Now, I’m smiling through setbacks. ON THE MENU: 1. Why the greatest feeling is achieving something you deemed impossible: FIND THE VALUE IN SUFFERING. 2. Lessons from Nims Purja (from Netflix 14 Peaks) - “WHEN YOU THINK YOU’RE FUCKED, YOU’RE ONLY 40% FUCKED_. 3. Lessons from Ursula Berns (former CEO Xerox, UBER board) = "WHERE YOU ARE, IS NOT WHO YOU ARE: CONSTANTLY REINVENT YOURSELF + NEVER LOOK BACKWARDS” 4. How to raise £1 million over a lunch: Wild Ludicrously Audacious Goals, Honesty, Energy + Conviction = Influence. 5. Why you *have* to be all in - you can’t have a side hustle and you must create no option for failure. Get in touch in the comments below or head to...Instagram: https://www.instagram.com/_hungry.pod/Linkedin : https://www.linkedin.com/in/daniel-pope/Email: [email protected]. is the podcast for challenger food and drink brands wanting to pour gasoline on their growth #fmcg #cpg #foodanddrink🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

A Colombian Carnival glided down my gulletCoquettishly carousing my taste budsDark and Zesty over ice.Rolling-your-toes-through-sand-BlisssEven slipped into my Havianna sandals-with-a-cheeky-strap - you ok hun?"ALEXAAAAAAAA - Daddy’s home, put on Daddy’s fave - Texas "Inner Smile”Caleno is bamboozingly banging.Fiesta of Flavour sans Full-English HangxietyCaleno’s delicious success: won listings at Sainsbury's, Waitrose & Partners, Marks and SpencersCaleño Drinks’s founder, Ellie Webb 💃🏽✨ Webb is the latest guest on Hungry.ON THE MENU:1. How to hire right, so you DONT have to fire fast - Who The A Method for Hiring: Meticulous screening process + hire on VALUES + how to ask the right questions + never skip reference checks2. Why a Brand is an Entity and You Must Obsess with How You Show Up - “Always Go Above and Beyond”3. The Differences between On Trade vs. Off Trade - How To Make On Trade Work - On trade = Different connection and occasion with consumer. + teach them incremental upsell4. How To Build Resilience: Keep a Dairy of All Your Dark Days + Realise EVERYTHING will pass.5. How To Push Through the Enormity of the Idea - Use LinkedIn to Network and Hustle. Hustle. Hustle.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Suffocating rain slowly screamed down just before Christmas.Hunkered at a bus stop in Islington. Hiding.Gorging on chocolate bars to escape gut-wrenching pain.At the final minute, OLLY’s lost HUGE sums of fundingA signed-sealed-delivered-I’m-Yours deal...GONE.KAPOOCH.“Let’s sack it off” “Find another job” menaced through Olly’s mind.But, like, all great leaders,Sergeant Snack-a-nator came back stompingOLLY’s won listings: Sainsbury’s, Tesco, Waitrose, Ryanair, Morrisson’s Easy JetFeel like quitting? This is for you.ON THE MENU:1. How To Deal with Losing Huge Amounts of Funding When They Pull the Whole Deal: One Step at a Time, One Step Forward2. How To Create build a culture based on trust - "If you want your business looked after, look after the people, who look after the business"3. How OLLY’s inspire and mobilise a team to inspire customers to Feed Your Feel Good4. Why Brand Always wins in crowded categories - “A brand is a moat that starves off competition"5. How OLLY’s found the Blue Oceans where no one was Swimming: Combine Two Categories - Healthy DeliciousFull episode goes live MONDAY 8AM.Can’t wait till then? Search Hungry. on Spotify and Apple🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Pressure. Perfection.Stress. Suffering.Teamwork. Trust.Authentic Creativity.Delicious leadership lessons bubble in the kitchen and spill in the board room.Leading a brigade of chefs or challenger brands are the same.The latest guests on HUNGRY. are James Cochran and Dan Henry.James’ career sparkles:- Worked under Bret Graham at The Ledbury, taking it from a 1 to 2 Michelin Star * - becoming the 11th best restaurant in the world.- Head Chef of The Harwood Arms, London’s ONLY Michelin Star pub.- James and Dan, co-founded the restaurants 12.51 and Around The Cluck.- Creating an INSANE Scotch Bonnet Jam product with the legends Pam Digva and James Digva - listed in 500+ Sainsbury's stores.The biggest lesson?The Art of Simplicity.Humans convolute EVERYTHING, adding more and more.BUT.The best strategy?SIMPLICITY.Our conversation rifled home a quote I love: SLOW IS SMOOTH. SMOOTH IS FAST.Slowing down allows, Simplification.Simplicity = Speed.ON THE MENU:1. HOW TO FIND YOUR AUTHENTIC EDGE IN CROWDED CATEGORIES: FIND YOUR SOULS’ STORY + EMBRACE ROUGH AND READY2. WHY GREAT PRODUCT *ALWAYS* TRUMPS SEXY PACKAGING OR PRODUCT: BE FASTIDIOUS WITH YOUR PRODUCT3. WHY BRANDS MUST MAKE THEIR *WHY* AND PRODUCT *UNIVERSAL* - THE DANGERS OF BEING “TOO NICHE”4. *THE* LEADERSHIPS LESSONS FROM MICHELIN STAR KITCHENS: HIGH STANDARDS + RESILIENCE + TRUST + REDUCE YOUR EGO = PERFECTION5. THE ART OF SIMPLICITY: WHAT DEADWEIGHT CAN YOU *SUBTRACT* FROM YOUR BUSINESS OR LIFE🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

"Rockstar Entrepreneur" is the BIGGEST load of tripe. Instagram added a vacant veneerA razzle-dazzle romanticism to entrepreneurship. Fake Gnashers. Faux Gold. “Swipe Up for my course on How I Sold 500,000 Bits-of-Coin from the Homebase car park”"YOOO’ flying PJ” - on photoshop in their PJ’s waiting for Lasagne and Garlic bread to *bing*People pine to be a Pearly White founder. The issue?Completely false expectations.Simon Chard, described the journey as “Being chained to a speed boat, flying through a storm”Simon is co-founder of PÄRLA and the latest guest on HUNGRY.PARLA’S INSANE rapid success: won listings at Sainsbury's’s, Waitrose & Partners, Boots UK, Ocado Group.Our conversation, peels back the veneer of their success, surgically digging into the hard truths.Sleepless nights, stoicism, resilience, maniacal drive.ON THE MENU: 1. HOW TO WIN A SAINSBURY’S LISTING WITH NO PRIOR FMCG EXPERIENCE - KNOW YOUR MARGINS (GM1, GM2, GM3) + “WHAT DOES THE RETAILER WANT? > WHAT DO WE WANT?” 2. HOW TO TURN YOUR INSECURITIES INTO A SUPER POWER: SAY YES TO EVERYTHING IN YOUR 20’S DEVELOP A MANIACAL OBSESSION 3. WHY FOOD AND DRINK BRANDS MUST THINK ABOUT THE *BRAND ICON* AT HOME NOT JUST ON THE SHELF4. HOW STOICISM REMOVES THE STRESS AND WORRY OF THE FOUNDERS JOURNEY: “A BRAVE MAN DIES ONCE, A COWARD DIES A THOUSAND TIMES” 5. WHY KINDNESS IF THE FOUNDATION OF CONFIDENCE AND HOW TO USE IT AS A SUPER POWERFully eppy live Monday🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

HANDS DOWN my favourite day of the year. Even tops when I got a pair of Heeleys (with green lights) for my 25th. Summer yawns, the sun shudders in the high blue skies like a white marble. Meatopia an unctuous utopia of unreal grub. A bacchanalian flame-soaked meteorite of food, fire and booze. This Little Piggy went Tobacco Docks, “Me, Eat” - stuffing my face, Notorious P.I.G. style. Washed down gallons of Beer, the colour of Autumn, cold like Winter, tastes like Spring. A Notorious B.I.G line up - Ottolenghi, Fergus Henderson, Richard Turner.The latest guest on the pod, is Mat Kemp co-founder MEATOPIA. There are SO many delicious lessons in here, that you'll never find in a banal business book.ON THE MENU: 1. HOW TO TAKE AN NACENT CONCEPT FROM 0 - 1 - RELENTLESSLY USE YOUR NETWORK, BEG, STEEL, BORROW ADVICE FROM PEOPLE. 2. HOW TO KEEP THE FOUNDERS MAGIC ALIVE AS YOU SCALE: DEFINE YOUR CORE VALUES + GREAT BRANDS ARE BUILT BY WHAT THEY SAY “NO" TO. 3. WHY YOU MUST FALL IN LOVE WITH THE JOURNEY AND BE HAPPY TO BE “PISS POOR” AND “CLING ON” 4. HOW TO ATTRACT INVESTORS/CHEFS TO YOUR BUSINESS IDEA OR DREAM - SHOW THE VALUE OF BRAND DEPTH AND THE 5 YEAR JOURNEY 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Riverford, desperately needed consumers to understand their “WHY".But How?Enter Perry Haydn Taylor Hayden Taylor. Perry and Riverford Organic Farmers's founder, Guy Singh-Watson escaped the brash, banal board room. They went surfing in Devon. Under boundless blue skies, sat on a rock, watching the rolling glittering waves. Salty sea air greased their conversation, Perry dug deep. DeepDeepDeeperRiverford’s WHY? "Solving Greed" Next, Perry and big fish, conjured Riverford’s delicious slogan “LIVE LIFE ON THE VEG” Brands are human connections. Your “WHY” is the bridge connecting consumer soul with your brand.So excited to welcome back the utter legend Perry Haydn Taylor to the pod! Perry and big fish® are behind a bevy of brands - Gü Puds, Boden, Riverford Organic Farmers, Clipper Tea , Freddie's Flowers Dorset CerealsPerry N’ Pope Part Deux - hope you enjoy xON THE MENU: 1. WHY FOOD AND DRINK FOUNDERS MUST DREAM BIG. DIVE DEEP. SWIM FAST IN THE RELENTLESS PURSUIT OF BETTER2. WHY FOOD AND DRINK BRANDS MUST STOP SPENDING MONEY ON CONSUMER RESEARCH REPORTS - “GET OUT OUT OF THE BOARD ROOM” 3. HOW RIVERFORD GOT CONSUMERS TO UNDERSTAND THEIR WHY - “WHY DO YOU GET OUT OF BED?” “WHAT PROBLEM DO YOU SOLVE” - 4. WHY BRANDS MUST PROLIFICALLY PUSH THEIR “BENEFITS” NOT “FEATURES” TO STAND OUT IN CROWDED CATEGORIES🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

I always dreamt of this marriage.In 2020, the first time, my Frodo-saucisson-fingers slapped the record button. I dreamed of marrying an O.G challenger with a buccaneering brand with bigger-than-BIG dreams.Keir Carnie, Edward Williams and Jamie Laing are THE puuurrrrfect trio. Ed and Jamie, co-founders of Candy KittensGourmet sweets tickle my inner-glutton glutton into gleeful bliss.CK's gargantuan success: won listings at Sainsbury's’s, Waitrose & Partners, Ocado Group, Whole Foods Market. In 2021, Jamie and Ed founded TUCK SHOP. TUCK SHOP galvanises the next swath of rambunctious twinkle-eyed challengers. My broski, Keir Carnie, Nuud | Plastic Free Gum, is their first brand.Nuud are chewing up the chewing gum category.Stripping it bare of it’s plastic-ridden-clobber, revealing the naked truths. Our episode is a jam-packed bag of gourmet wisdom.WARNING: Chew Slowly ON THE MENU: 1. WHY NAVITY IS A SUPER POWER: "NEVER FOLLOW LOGIC, OTHERWISE YOU’LL END UP IN THE SAME PLACE AS EVERYONE ELSE."2. WHY EARLY STAGE BRANDS MUST BE PROFESSIONAL AND FOCUS ON THE LITTLE THINGS THAT MAKE YOU BIGGER THAN YOU ARE 3. WHY FOOD AND DRINK BRANDS MUST REALISE THERE’S A DIFFERENCE BETWEEN A “BRAND” VS. “BUSINESS” DECISION - KATIE CLAPHAM 4. WHAT IS A BRAND - "A BRAND IS WHAT PEOPLE SAY ABOUT YOU, WHEN YOU’RE NOT IN THE ROOM"5. HOW TO HANDLE THE TUMULTUOUS FOUNDERS JOURNEY AND THE UPS AND DOWN - "ALWAYS ASK, SO WHAT?” Eppy goes love Monday 8am. Cannae wait til then? Other episodes in the comments below. Have a wonderful weekend!!🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

STOP thinking like a Challenger Brand, please.Zipping n’ zinging through the Challenger zeitgeist is a David vs. Goliath mentality. Post BrewDog, challenger brands act like Punk Bands.Minor Figures took a screw-that view and forged a new path. They act like a FUNK BAND. Stuart Forsyth, taught me: "We play our groove and let our people come dancing”Mind-bendingly banging products. Weird. Lurid. Wonderful. Avant-garde, chilled-contrarians fusing music, coffee and art. Cult-like evangelists, venerate the brand, blotching their body with Minor Figure tattoos. Minor Figures won listings at: Waitrose & Partners, Tesco, Morrisons, Coles GroupOur conversation unshackled my noggin from the challenger-thinking straight-jacket.My mind grooved into new forests of curiosity like a randy Truffle Pig.Grab yourself a strong coffee, allow your mind to meander. ON THE MENU: 1. WHY FOOD AND DRINK FOUNDER’S MUST "BITE OFF MORE THAN THEY CAN CHEW THEN CHEW LIKE HELL"2. WHY FOOD AND DRINK BRANDS MUST THINK LIKE “FUNK BANDS” NOT “PUNK BRANDS” - TO AUTHENTICALLY STAND OUT IN CATEGORIES 3. WHY SMASHING IT IN TWO CHANNELS IS THE PREREQUISITE BUILDING A LIFESTYLE BRAND 4. WHY FOOD AND DRINK FOUNDERS MUST FALL IN LOVE WITH OBSTACLES AND CHOOSE YOUR STRUGGLE. = “I GET TO FACE THIS CHALLENGE” VS. “I HAVE TO FACE THIS CHALLENGE” 5. HOW FOOD AND DRINK FOUNDER CAN SEPARATE THEIR BUSINESS WORTH FROM THEIR SELF WORTH - “WHAT IF IT ALL ENDED TOMORROW? ” Big thanks to Ben Vear for sorting this out.Fully eppy goes live Monday 8am. Cannae’ wait till then? Other episodes in comments below. #fmcg #podcast #challengerbrand #cpg #coffee🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

HOW SEEDLIP PIONEERED THE LOW-TO-NO CATEGORY AND WON LISTINGS AT WAITROSE, M&S, OCADO AND MICHELIN STAR RESTAURANTS - BEN BRANSON This conversation CHANGED EVERYTHING. Ben taught me, NATURE IS EVERYTHING. Hold ya horses - You may think, I’m slipping into a pair of Tom’s, carousing through Tooting Bec, fondling Daphodiles, listening to Tame Impala (sounds banging tbf) It’s NOT. Nature and the founders journey are inextricably intertwined. Nature, like start ups: Pain and Chaos wield Flourishing Growth. Nature, like start ups: CONSTANT CHANGE, the seasons and the journey are in flux, Good, Bad and Ugly. Nature is where founders find thunderous creative-dynamite to blisteringly disrupt categories. Nature is ego-dissolving, perspective-altering - allowing founders to detach EGO from BRAND. Seedlip had rip-roaring flourishing success, single-handily pioneering Low To No Category. Won a Gold Medal at The Chelsea Flower Show Sold 3000 Units in Selfridges in 3 weeks. Won listings at Ocado, M&S, Daylesford, Waitrose, Tesco, Whole Foods Market Work with an illustrious list of Michelin Star restaurants. By far one of my favourite convo’s so far. Implore you listen to this puppy in a park or or woods or garden, let the hot sun tickle the nape of your neck. ON THE MENU: 1. WHY *NATURE IS EVERYTHING* AND NATURE'S PARALLELS WITH THE ENTREPRENEURIAL JOURNEY: PROGRESS, PAIN, CHAOS, GROWTH, FLOURISHING 2. WHY BEING YOUR OWN WORST CRITIC IS EMPOWERING - NOTHING ANYONE SAYS ABOUT YOU/OR YOUR BRAND CAN HURT YOU 3. WHY HIRING A CORPORATE M.D. IS DANGEROUS FOR CHALLENGER BRANDS AND WHAT TO DO ABOUT IT 4. SEEDLIP'S HIRING PROCESS TO ATTRACT GREAT TALENT THAT ARE THE *RIGHT CULTURAL FIT* - SEEDLIPS SEVEN PSYCHO TESTING QUESTIONS 5. THE SEEDLIP STRATEGY TO BUILD BRAND AWARENESS ON A TINY BUDGET - THE BRAND TOUCH POINT IS EVERYTHING. 6. WHY YOU MUST LOOK *OUTSIDE* FOOD AND DRINK TO CREAT ORIGINAL IDEAS + NOTHING IS EVER TRULY ORIGINAL 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk