HUNGRY.

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY’s absolutely bloody marvellous and wonderful sponsorsMackenzie Jones - https://www.mackenziejones.co.uk/GS1 - https://www.gs1uk.org/BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/Life is a little crazy. So today's episode is a repost from one of our most downloaded episodes of all time The AMAZING Rebecca Oliver-Mooney who heads up Innovation, Dairy and Category buying at The Co-Op. ROM set up Co-op’s incubator programme - designed to help challenger brands work more closely with The Co-Op. Post our convo, a HUGE shift erupted in my approach to “selling”: IT’S NOT BUYER VS. SUPPLIER. IT’S BUYER + SUPPLER = WIN-WIN PARTNERSHIPS.ON THE MENU:1. How to sell your brand story in a language that actually speaks to a buyer - always ask “so what?2. How to smash a buyers meeting without kantar and nielsen data - understand your shopper3. how brands can find their unique brand d.n.a. in crowded categories - who do you want to be at the dinner party?4. why too much distribution can be a problem and what to do about it - quality vs. quantity of distribution5. what to do when you’re about to be delisted - how to navigate that conversation with your buyer🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode here: Espresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow. 3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY’s absolutely bloody marvellous and wonderful sponsorsMackenzie Jones - https://www.mackenziejones.co.uk/GS1 - https://www.gs1uk.org/BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/Spacegoods is a brand like no other.Matthew Kelly is a founder like no other.Rare to find someone who ACTUALLY says it HOW IT IS.Matt’s podcast “Document The Journey” is raw.It shows the rough texture of a founders mind - the frothing cauldron of stressand drive and ambition and anxiety.Matt is a D2C Sensei.Founded jewellery brand Midnight City, built to £5m in combined revenue in 2.5years, exited in 2021.Founded NEON Beach, a LED neon brand. Grew to over £7m in revenueHe ran into crippling supply chain problems in early 2021.A Master Class in Resilience and D2C.ON THE MENU:1. Why food and drink founders must realise “Nothing exists until you create it” - if not you, then who?2. Why The future of Wellness brands is micro-dosing and mushrooms3. The Harsh Truths of building a FMCG brand - do retail listings ACTUALLY grow top line revneue4. The Principles to building a 7 figure D2C business in 15 months - the surprising secrets behind the unbeatable LTV & CAC ratio5. Why life is about being drawn to the unknown and fantastical BUT be a “Cynical Optimist6. Why as a founder your strength is to be the Phoenix that rises from The ashes🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode here Espresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow. 3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY’s absolutely bloody marvellous and wonderful sponsorsMackenzie Jones - https://www.mackenziejones.co.uk/GS1 - https://www.gs1uk.org/BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/My draw dropped through the earths crustA filthy concoction from the Heavens of GluttonyI remember it vividly and voluptuouslyIt valiantly violated my taste buds into sweet-sweet BlissThe first time I chowed down POPHAMS Bacon and Maple SwirlBrain flirting-swirling-whirlingA state of delicious delirium.Thick, lip-smackingly salty bacon swirls around a buttery pillows of pastry.Soaked and smothered in conglomerate amounts of oh!so-sweet Canadian Maple Syrup.Nirvana.Ollie Gold is a G. Super humble.But has solved a problem most can’t solve.Keeping the Magic as you Scale.POPHAM’SI LOVE this interview, Ollie’s seemingly solved the headache all businesses face.Grab a coffee and a pastry.Tuck in.ON THE MENU1. Why the best MBA is Kitchen Porter, every 16 year - we need jobs that help us zoom out Vs zoom in + take a job that forces you to speak to anyone anywhere1. Your role as a founder is to be the link and thread the needle - Vision + trust = link = thread the needle2. How to grow without killing magic and diluting your brand + Popham’s Horizontal Vs. Vertical3. Why the founders vision must evolve and be fluid, if the brand grows so must the vision4. Why starting a brand is the greatest journey of self discovery for a human being5. Why hospitality are everyday super heroes6. How to build a creative culture that constantly push boundaries = Set boundaries that allow for wild, flamboyant creativityFully eppy Monday 8am.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Every top food and drink founder reads our weekly Newsletter, Friday Feast - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/11pm.Outside: cold, black November evening.Inside: a warm, cosy flat in Twickenham.Saturday’s movie about to start.Hot curry on his lap.Suddenly.The phone rang and rang and rang and rang.He gave a piercingly-curt look to his wife.“No, no, no PLEASE don’t answer - it’ll be Jim wanting to go down to the pub”His wife answered anyway.Frustration clawed and screeched across his face.Gleefully, she looked at looked at him: “it’s Mel Gibson”He said “get out of here… you’re pulling leg”Reluctantly, he picked up.Mel Gibson said: “Jim, I want you to play Campbell in Braveheart”After that phone call James’ life forever changed.Thrilled to welcome James Cosmo, on to the podcast.James had an illustrious acting career: Brave Heart, Trainspotting, TROY and Game of Thrones and many more.Now he’s plying his trade in whiskey, founder of the brand, STORYMAN.This episode is a Master Class is NEVER, EVER GIVE UP ON YOUR DREAMS.ON THE MENU:1. If you believe in your heart, you're doing something moral and ethical and courageous, the universe will conspire to make things happen2. Why challenger food and drink founders must embrace being “The ant at the damn, well you haven't met be yet”3. Mel Gibson leadership lessons: go the extra mile + be the first one there + it's going to be fantastic + the leader eats last4. Why you must embrace nerves: nerves give you 40% better performance + You need to feel unsure of your footing, to know your balance is right5. Danny Boyle and Trainspotting Leadership lessons: The Kiwi vs. Shiny apples analogy: be different, not betterFull episode goes live Monday 8am.Other episodes below🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

You’re being too smart.And, it’s killing your brand.Following logic.Leaning on experience as a crutch.When, ostensibly, it’s a shackle.Petrified of looking dumb.We pre-rationalise decision making.So many brands, including myself, after a honey-moon of magical momentum become sterile, pallid, bland.This moment is VERY dangerous for challenger brands.The Dip.Trough of Sorrow.Really bloody hard bit.Rory says here, we must ditch experience and logic.Instead, act with child-like wonderment and playful curiosity.We may, just, stumble upon a whole new bounty of opportunity, none of your competition ever saw.Delighted to welcome back Rory Sutherland on to the poddy.ON THE MENU:1. The problem with “purpose-led brands” = too boring and serious, Sausage Rolls can’t solve world problems2. Would Sushi actually taste good if it was from Somalia or Salford - provenance reframe3. The easiest way for restaurants/brands to stand out - create gratuitous perversity - Bacon Sandwich4. The first draft of everything is shit - pre rationalisation pisses over the bonfire of post rationalisation magic,5. Why a Kitchen porter or corner shop worker is the best MBA - see business as whole system vs. individual components6. Why You can't cut a sudoku: the optimisation of the parts doesn't create the optimisation of the whole,7. The peak end rule: How am experience ends is super important - coffee and beer sommeliers Every top food and drink founder reads our weekly Newsletter, Friday Feast - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos👌 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Listen to the full episode here Espresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow. 3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Most strategy is UTTER BULL SHIT.Shat out by spurious and superfluous #strategistsPeddling putridly perplexing, flabbergasting “frameworks” — make the brain go berserk.Matrix’s that make you feel like you’ve chomped the orange-what-you-on-about-mate?-pill“Grab yourself a Costa and a biccy …let’s all sit around synergise and prioritise and sodomise your brain with complexity”Complexity is EASY.Simplicity is HARD.So much strategy complexity.Alex M H Smith does the HARD job of making strategy EASY.His new book, “No Bullshit Strategy” is INSANELY DELICIOUS.A short-snappy, marble-smooth, no bull-shit book on strategy - my brain lit up like a glittering Christmas tree as I briskly sauntered.The Better news?Alex is back on the pod.ON THE MENU:1. Why challenger food and drink founders spend too much time Zoomed in and *MUST* ZOOM out to see clearly2. How challenger food and drink founders can set goals that lead to fun adventure vs. constant comparison and beating yourself up.3. Why you’ll never achieve huge success through hard work4. How to go viral on LinkedIn, write “I feel seen posts” + Why if it’s not click bait, it's not doing the audience a favour5. How to find the Strategy secrets + The insight is NEVER a new piece of information - “It's not about what you KNOW. It's what you NOTICE ”Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

The most mind-blowing conversation I’ve EVER had on challenger leadership.Julian Metcalfe is contrarian, formidable. A lucid single-mindedness married with a howling grit.The unique ability to find simplicity in complexity - “complexity is easy, simplicity is hard”Pret a Manger and ITSU combined are worth over £3 billion.Pret a Manger one of the biggest food and drink brands of all time, opened sites in New York, Hong Kong and successfully sold in 2018.ITSU are at 74 sites solving the obesity pandemic providing healthy, affordable, delicious food.ITSU grocery are disrupting categories with ground breaking affordable, delicious mealsTotal honour to interview Julian.ON THE MENU:Why challenger food and drink founders must BE BRAVE and swim upstream, when everyone’s swimming downstreamThe principles of empathetic leadership: listening + imagination = look at problems differentlyWhy complexity is much easier than simplicity - Do less, but do it beautifully = grow fasterWhy you must never ever, ever doubt what you can do as a human being - you’re capable of so much more than you thinkThe process of building great cultures: realise this hard-truth, people work for people, not for your company.The relentless pursuit of better: accept 99 is not 100, so constantly pursue betterWhy brands must grow EXACTLY in proportion in their ability to stay GOODFully eppy goes live Monday. If you enjoy the podcast.Please share it with one friend, you’d really make my weekend. Thanks xxSubscribe to our newsletterhttps://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Subscribe to our weekly newsletter, Friday Feast https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/There was someone else before Brewdog and Camden Town Bewery.Ferociously banging the craft beer drum when no one listened.Charlie McVeigh.Charlie pioneered of the craft beer movement. In 2006, founded The Draft House, built a wildly succesfulscuccessfully sold to Brewdog in 2018.Charlie’s featured on the programme Million Pound Menu. The Dragons Den for food and drink brands.And investor in the wildly popular Butchies Fried Chicken, Foodstuff, The Breakfast Club.Our conversation dives deep into the dark side of being a founder.ON THE MENU1. Why a business is “essentially a fiction” and how new ideas spread - every brand touch point is an opportunity for storytelling.2. The founder “Messiah” vs. “Imposter” complex - and how to spot your weaknesses.3. Why founders must find and embrace their psychotic part. Turn empathy off.4. How to add systems as you scale - a brand can only scale once the right systems are in place = Brand principles + systems + link to brand + consistency = HUGE brand scale5. How to ACTUALLY fire employees: Sad reality not everyone is going to be perfect6. Why founders MUST know what type of business they’re building: Do you want to be Rich or Do you want to be King?Please make me oh so happs and please tickle the subscribe button in the comments below.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/SPOTIFY: https://open.spotify.com/show/23Q2M51LBXwGsxszG6iU6vAPPLE: https://podcasts.apple.com/us/podcast/hungry/id1537239469this a repost with the wonderful Myles Hopper. I am in Lisbon for my 30th - back to it next week xx One of those INTENSE days.Emails eviscerating Zen, to-do lists trampling Calm.Instant Gratification masquerading as Instagram: scrolling your way to shameful oblivion.Mindful Chef is more than a recipe box.A panacea against the pummelling of putrid notifications.Banging recipes and Build-Your-Own-Meditation-Retreat at home.Slip into sliders and sarong (yeh, climbed MK 2013 - Milton Keynes Snow bowl)Whack on a bit of MJ. Just Beat Ittttttt - the eggs and the work stressSlice n’ dice your way into a Smooooth Criminal-Spring Well of Happiness.Myles Hopper, founder of Mindful Chef is the latest guest on HUNGRY.ON THE MENU:1. WHY FOUNDERS MUST USE THE WORD “NO” AS PART OF A GROWTH MINDSET TO CONSTANTLY IMPROVEWHY FOOD AND DRINK FOUNDER’S MUST BALANCE2. BIG AMBITION WITH DAILY BALANCE TO AVOID BURNOUT - “THINGS CAN ALWAYS WAIT 3. WHY FOOD AND DRINK BRANDS MUST ENCOURAGE COMMUNICATION AROUND FAILURE: MINDFUL’S FEAST OF FAILURE 4.TAKE THE PATH OF MOST RESISTANCE TO CREATE DIE HARE FANS: “GET UNDER THE SKIN OF YOUR CUSTOMERS”5. HOW TO MAINTAIN CULTURE AND BRAND AS YOU SCALE TO 130 EMPLOYEES: VALUES + CELEBRATING SMALLS WINS + GREAT LEADERSHIP = KNOWING WHEN TO BE ON AND OFF THE DANCE FLOOR🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/- Dodgy hires are cancerous, they gorge and eviscerate iron-clad cultures.- Dodgy hires are anchors slowing your challenger speed boat down.- Dodgy hires are a total headache and smouldering pain in the jaxxie.Every single guest on the podcast has ONE salient, recurring piece of wisdom.Hiring is EVERYTHING.Attracting, onboarding, keeping, nurturing, great talent is EVERYTHING.But, the world’s changed alas finding great talent has changed, too.Word Job Descriptions are risibly archaic and on-boarding processes must be silky-smooth.DE-lighted to welcome my great friends and podcast sponsors Paul Jones and Billy Maddock from Mackenzie Jones on the poddy.You may thinking“oohhh recruiters on a podcast”. How uncouth. Like tepidly farting in a lift. Or eating a WASABI Katsu Cuzza on the tube.Chill ya beans, brahs n’ mahsBilly and Paul are the bee’s knees.Our partnership has found INSANE talent for INSANE brands, we’ve recruited for EMBER, ManiLife, The Juice Smith, Goodrays.ON THE MENU:1. Why we need a job description 2.0 - it shouldn’t even be called a job description2. For the strength of the pack is the wolf and the strength of the wolf is the pack3. You wouldn’t send a word document to a Sainsbury’s buyer or Investor - so why do it to expect to attract great talent with word document4. How Corporate people can cross the chasm to challenger - roll sleeves, look at the sky and dig dirt5. How to find great talent and avoid “The Netflix Effect”: Explore vs. Exploit - the 33% rule6. How to treat candidates right, even if you don’t give them the job - remember it’s a super small industry.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

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Subscribe to our newsletter https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/Moments of Total Happiness often spawn from Moments of Totally Fuck This.Rob and Sam created premium cocktail brand, Buveur.Buveur unlocked a myriad of smashing-listings Harrods, Selfridges, Daylesford, The Hoxton Hotels and The Ritz.Until, Scale Demons beckoned.Margins at scale didn’t work.Shackled by “too premium, too small”.One can only push water up hill for so long.Back to drawing board. Rethink to reinvention to Renaissance.,MOTH Drinks was born.She’s stormed the category like a ravenous Hurricane.MOTH are the fastest growing RTD cocktail brand - found in 2775 supermarkets Waitrose & Partners, Sainsbury's, Homeslice Pizza, The Hoxton and British AirwaysConversation with the amazing 🍸 Rob Wallis Wallis was recorded at the amazing Bread & Jam.Goes live Monday…ON THE MENU:1. Why leadership is a symphony - you as founder are the conductor + be the perfect host2. How to lead and build effective - BIG rocks and stay in the HIGH impact zone3. How to stay NO to OCADO - "a No is a NOT NOW" + update buyers with news vs. being a neggy-salesy pest4. Lack of availability is like scoring an own goal to - build a great relationship with supply chain5. How to create a category of ONE - educate buyers on the category not the brand, be the hero of your categoryFull episode goes live Monday 8am.Other episodes in the comments below.Have a lovely weekend xx🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/Leaving New York and landing in La La land with dreams of becoming an actor.The odd extra job here and there.Nothing.Hollywood reared it’s egregious ugly head with toxic-stained eyes.City of Angels became Town of Demons.Tinsel Town lost the twinkle in it’s eye. Danny, too.Danny felt lost and confused and totally at rock bottom.But, something softly whispered to his soul. A calling. Muse. Something. She kept pulling Danny.He took endless flights from LA to China, hustling an wining and dinning. The Ritz, Carlton China.A sliding doors moment. Danny stumbled upon a new technology. The genesis of HEXCLAD.HEXCLAD are ab-SO-lootely smashin itreinvented cookware and became one of the fastest growing multi 9 figure D2C brands in the worldsecured Gordon Ramsay as a business partnerpartnered with Halle Berry, Hailey Bieber, Kendall JennerThis is true founders story. Ups and downs. Sliding door moments. Grit. Hope. Pain. Truimph.You’re going to LOVE it.Full episode in the comments belowON THE MENU:Why you need to hit rock bottom to reinvent yourself and come backWhy founders must be totally present and super aware to spot the opportunities hiden in plain sightWhy “don’t give up” is awful advise for founders and asking the dumb, obvious questions gets your further ahead.Danny’s killer sales technique: find the problem + stir the pot + provide the solution + listen + tailor pitchWhy “pressure is a privilege” and Gordon Ramsay’s advice for dealing with huge amounts of pressure🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

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Life is a little crazy right now. This is a reposted episode from a couple of years ago with the wonderful Camilla Barnard, founder of Rude Health. Back in full swing next week. In 2006, finally, something erupted.Health food was an imbroglio of crusty and boggey-fied, innocuous yet alienating food.Glib green and banal brown shelves had less personality than a broken Asthma pump in a hospital car park.A cacophony of precocious cardboard-with-a-conscience.In 2006, thankfully, a TECTONIC SHIFT ERUPTED!!!Lashings of lurid orange and green and pink and red lava spilled over supermarket shelves.A bombastic riot of eye-gorgingly-gorgeous products, coquettishly carousing your taste buds.Rude Health, the Granola-gorging Jospeh and the technicolour Dream Coat.Rude Health made you feel beautiful and bountiful.They’ve scaled from +£20 million, won listings at Sainsbury’s, Waitrose, TESCO, Booths.My latest guest on HUNGRY is the wonderful, Camilla Barnard, co-founder Rude Health.One of my favourite episodes to date!🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/Will we able to eat tomorrow? Bethnal Green. 1980's. Everyday a galling struggle. Growing up on free school meals. At 16. Cathy got a job as a tea girl in the city. Grafted her way up. Serious high flyer. Despite making SERIOUS BANK. Cathy’s heart was an empty vault. Wallet-full, Soulless. She sacked off the city. Founded Boundless. Soulless to Boundless. Boundless, a gut-loving snack brand, won listings at Whole Foods Market, Holland & Barratt, ASDA and many more. Deee-lighted to welcome Cathy Moseley Mosely aka my sister from another mister on to the podcast. ON THE MENU: 1. Why you MUST put yourself on the sinking ship to know what you’re ACTUALLY capable of - build Anti-Fragility 2. How to STAND OUT when Niche becomes Mainstream - Be Different. Not Better.3. Why Boundless got delisted from Ocado and hard truths for challengers - Literally nobody wants or cares about your product, you’ve gotta make them4. Top advice for nervous female founders - never be afraid to rugby tackle buyers- Don't believe in no In life, go around no5. How to reinvent your purpose when you feel soulless to feel boundlessFull eppy goes live Monday 6am. Other episodes in comments below If you enjoy the podcast and get a smidgen of value from it. Pease feel free to share it with one friend, you’d make me a very happy bunny. 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

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His career sparkles🌰Commercial Director & General Manager at innocent drinks helping take the brand from £17m to £120m🥓 CEO of Vita Coco EMEA for 12 years, built to £60m in retail sales across the EMEA region🌮 Founding partner in Urban Fresh Foods Limited, whose brand, BEAR Snacks became the UK’s No.1 fruit snacking brand & No.1 kids lunchbox item.🍡 Urban Fresh Foods Limited has appeared twice in The Sunday Times Fast Track 100 list. The brand was acquired by Lotus Bakeries in 2015.Investor in tonnes of brands, Bio & Me, Mindful Chef, Cheeky Panda, Dalston's Soda Co. Presto, Edgard& Cooper, Sir Kensington, Urban Legend, SURREALYou're in for a treat.ON THE MENU:1. True Gross Margin is EVERYTHING: Price to retailer less promo and trade spend less logistics. 30 to 40% minimum.2. Why B Corp is at a crossroads - is it becoming Blasé Corp?3. How to ACTUALLY sell a brand: does the category grow + be the hero of your category4. Giles one simple rule for working with founders: no surprises5. Be the hero of ONE category: lessons from selling BEAR and VITA COCOEvery top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosRecorded live this week at Bread & Jam with Giles Brook🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/Life is a little crazy right now, so this a repost of a previous episode I recorded with the wonderful Renée Elliot a couple of years ago. “It was a frightening, exhausting experience – and I wouldn’t wish it on anyone.”Her co-founder tried to kick her out of the business after 2 years of trading,resulting in 14 months of litigation and a 10-day court case.Recording this podcast was INTENSE.My stomach was in knots, sweat gushed down my brow, palms felt like they’d beendunked in Vaseline.When we stopped recording.All worry and concern relinquished, equanimity permeated my body.A feeling clung, a feeling that I could achieve LITERALLY anything.Renée Elliot, founder of Planet Organic is the latest guest on HUNGRY.It’s a bamboozingly good episode - providing a toolkit to persevere throughcolossal challenges.ON TODAY’S MENU:1. “Trust your gut and believe you can do ANYTHING”2. Why founders must constantly STOP. CHECK-IN. MAKE BETTER DECISIONS.3. The 6 Spheres of Wellbeing- physical, occupational, psychological, economic, social, and spiritual.4. How your role as a founder changes as your business scales - Ditch what youhate. Implement systems.5. How Spirituality informs Successful Strategy - The marriage of Being andDoing.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/Flew over 4000 miles for this.Totally blew my mind.On the plane back to rain-sodden Blighty, over tepid-yet-actually-quite-nice plane foodI realised my WHOLE VIEW of challenger brand building changed.A scrumptious, fresh playbook installed.Brand building is WAY closer to sport than “traditional business”.When you see entrepreneurship like sport, everything changes.Bill Shufelt and John Walker co-founders of Athletic Brewing Co. are the latest guests on HUNGRY.🥯 Ranked the second-fastest growing food and beverage company in US (26th overall) by Inc🍡 One of the 100 most influential companies of 2022 by TIME magazine🍋 Investors include Karly Kloss, Dave Chang, Blake Mycoskie (TOMS), Lance Armstrong🥩 Raised a total of $175 million with a recent $50 million investment Dr. PepperLaunched in all US major grocery outlets and just launched in Tesco and Whole Foods Market.ON THE MENU:1. Everyday EXPECT things to break + you’ll face something new for the first time. Your cool head, prevails.1. Why you must SO RUN at the HARD problems most WON’T TACKLE - create an IMPOSSIBLE moat for your competitors to cross.2. How to keep going after 120 investors say “No” - look for breadcrumbs to yes3. Why founders must look at the world from the OTHER WAY round to find “the ideas hidden in plain sight.”4. Solving the NPD Paradox: don’t just create NPD for supermarkets. Listen to what's out there in the world + what your community ACTUALLY wants5. Work hard. Be nice. Good things happen.6. Why there must always be fires burning all times. Be 100% on or 100% off to solve them.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Like what you're hearing? Hungry Listen to the full episode here Oh and btw!! Every top and food and drink founder reads our newsletter why wouldn't you? Click here Have a wonderful day Popey xx 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/Do you ACTUALLY want to keep your brand going ? Or are you shackled in the pride prison and ego ? Scared of telling your family and friends "it's over Mum or mate or Marge "Worried about changing job title from prodigious founder to employee? Or maybe you're just going through Seth Godin's "The Dip.Maybe, you're mere moments away the Gold, El Dorado, lands of milk and honey and lots of stinkin' money. Our Wet Little Angry Island loves failure compared to the US. It's fucked. Quitting is brave, bold, commendable. We should celebrate as much as winning. Balance persistence with pragmatism. Because All the sticky, gorgeous wisdom lies in failure. Thrilled to welcome my hombre-from-another-mombre, James Hickson Hickson, on the pod.Career at Innocent and Brewdog. Founded We Bought Beer, scaled it, loved it, hated it, folded it. Learnt loads. Head of Brand Hackers. Speaks to food founders every. Single day. ON THE MENU: 1. How to solve the principle-agent problem, lessons from BREWDOG and Pret A Manger - a brand is the long shadow of a formidable founder 2. Why strong brand = promise + consistency and consistency x time = trust 3. Why challenger brands must "turn momentum into an invisible force"4. Stop and see your brand and business from 10,000 feet 5. The dip - when to fail (forward) and when to keep pushing for the hold 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Enjoy your morning espresso and enjoy wisdom from Paul Ainsworth, Ainsworth Collection Like what you're hearing? Hungry Listen to the full episode here Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here Have a wonderful day Popey xx 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

If you ONLY do one thing next week. Do this.Scoff this conversation down your earlobesHANDS DOWN.One of the most important conversations I’ve EVER had.We dove deeper.deeper.deeperdeeper.Crossing the chasm from challenger “Thinking” to challenger “Being”.I’ve listened back 4 times.Scribbled copious scraggly notes.Still unearthing glistening pearls of pithy and profound wisdom.Totally honored to welcome David Hieatt to HUNGRY.David’s career is challenger “Being”- worked at Saatchi & Saatchi and Saatchi, before founding howies in 1995 and selling to Timberland, a VF Company.- created The DO Lectures - voted one of the top 10 idea festivals in the world by The Guardian Over 150 million views online.- founded and building Hiut Denim Co.SO excited for you to listen to this.ON THE MENU:1. Why challenger brands must be a Speed boat not an Ocean liner - lean into being small, nimble, agile2. The way to the future is to get there before anybody else, Speedboats get there faster.3. Why scale kills magic - challenger brands must 10 x creativity vs. 10 x size.4. Why growth can be stressful - your company starts running YOU, don't climb the wrong mountain.5. Why "Busy, Shallow" is the most dangerous place for challenger brands - stay in the" Deep, Impact" zone.6. Why Creativity is NOT following - remember BIG ideas are often small7. Why challenger brands MUST find their voice, your voice is the difference between a blunt and sharp arrow.8. Fall in love with the dark days - people only ever remember the peaks9. Why your hope needs grit and don’t turn your imagination into worry (this may be the best thing I’ve EVER heard)Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Enjoy your morning espresso and enjoy wisdom from Amelia Christie Miller, Bold Bean Co.Like what you're hearing? Hungry Listen to the full episode here Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here Have a wonderful day Popey xx 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/David Gluckman is a food and drink LEGEND. Creator of Baileys, Ciroc, Tanqueary gin And many, many moreall folded into his INSANE book "That Shit Will Never Sell"David gave me the (much needed) nudge to start HUNGRY.HUNGRY. doesn't exist without David. David was our first ever episode. It changed my life.Absolutely Deeeee-ligh-ted to welcome The Gluckman to poddy.Our conversation made my realise creativity is all around us. All the time. Often hidden in plain sight. We just need to look harder.ON THE MENU:1. The Baileys story and how to disrupt categories by recombining different things2. How to turn into a creative machine - realise ideas and creativity is often hiding in plain site3. Virgin Larger: how Richard Branson tried and failed with Virgin beer and lessons for challenger brands - is your product4. Why it's very easy to come up with 6 solutions to one problem. One word. One problem. One solution.5. Why Low to No is a mad category chasing good intentions🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Sometimes brands become a bland-wishy-washy-meh-ness. Sometimes the £5 million RSV mark is dangerous. Scale often kills magic. Process and experience and meetings-about-meetings-about-meetings seep in and piss over the Bonfire of Magic. Candy Kittens didn’t let that happen. CK kept the sparkle in their eye. The fire burning. Roaring. Yes, they’ve won listings at Sainsbury's, Waitrose & Partners, Tesco, Asda, Morisson’s - a full shebang of distribution. BUT. Candy Kittens still THINK and FEEL and ACT like a small, scrappy- challenger.Edward Williams is the bulwark of bold thinking And he’s the latest guest on hungry. Our convo zoomed into unchartered waters, unearthing unreal learnings. You’re in for a sweet treat. ON THE MENU: 1.Why single mindedness is the HARDER route BUT, FASTER route – Do. One. Thing. Well. 2.Why Challenger brands must sack off longtail SKUs to drive penetration of the core range 3.Why Challenger brands must build a culture that doesn’t allow dogmatic, experience in – Stay Dumb. Stay Foolish. 4.Why NPD is a marketing and purpose play to drive ROS of core – the story of SHOX 5.Why founders must realise they get bored of ideas before others even latch on6.How Candy Kittens stand firm on price and don’t join the HARIBO pound party7.The Harsh reality of price increases: yes buyers and brands give a monkeys. But does the consumer ACTUALLY? 8.Why your goal as a founder is to feed the culture by constantly reframing – Pain. Setbacks. Obstacles. Challenges. Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Enjoy your morning espresso and enjoy wisdom from Paul Ainsworth, Ainsworth Collection Like what you're hearing? Hungry Listen to the full episode here Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here Have a wonderful day Popey xx 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Maybe I am wrong.For yonks I’ve been waxing ad nause aboutNarrow and Deep.Focus.Do less, better.Be a Meaningful specific.It’s what every wonderful guest on the poddy teaches me.TRIP ripped up the rule book.Definition of outlier.TRIP is for everyone and anyone, anywhere, anytime and everywhere.TRIP is a coffee replacement. Booze replacement. Cocktail mixer. Meal Deal enhancer. Grab & Go.All charged with a beautiful mission: Be Kind to your Mind.Won listings at Co-op Sainsbury's, Waitrose & Partners, @Annabel’s, Soho House & CoOlivia Ferdi is the latest guest on Hungry. Oh boy. You’re in for a treat.ON THE MENU:1. Why your brand must be chameleon to be a truly omni-channel brand – lessons from Annabel’s, Mayfair and Co-Op.2. Why your brand should act as a PROMPT to unlock an emotion in people – TRIP own “Be Kind to Your Mind”3. How TRIP won a Bill’s listing in 4 weeks – when one door shuts, open a window. Be fluid.4. How to repurpose your brand and shelf space to unlock more occasions = more consumption = more £ wonga.5. How TRIP raised £10 million quid – do you really need presentation a deck?6. Why founders must actually seek and embrace stress it’s a gateway forward.Full conversation goes live on Monday 8am.Fancy being kind? Feeling warm inside on a Friday.You’d really make my weekend. I’d be SO SO grateful if you’d please tickle my subscribe button – he’d be a very happy bunny.Other episodes in comments below x Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk Hungry on Insta- https://www.instagram.com/_hungry.pod/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

The lessons:Stuart Forsyth - Bite off more than you can chew, chew like hell Paul Ainsworth - Never Given In, Make It Happen Jim Cregan - fear is excitement. Jamie Laing - just show up. Camilla Barnard - Serendipity> Strategy Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Enjoy your morning espresso and enjoy wisdom from Amelia Christie Miller, Bold Bean Co.Like what you're hearing? Hungry Listen to the full episode here Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here Have a wonderful day Popey xx 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Absolutely THRILLED to welcome the strategy sensei, polymath and proper good bloke, Alex Smith on the poddyAlex knows everything and anything about strategy, building brands like MOJU, The Collective and EAT NATURALYou're in for a treat.ON THE MENU:Why challenger food and drink brands must CREATE, not ANSWER the need to escape competitionWhy your brand must generate the pull to open up the dormant market - lessons from OATLYWhy strategy must follow traction, serendipity> strategy, X tends to land on YHow to build contrarian values and anti-goals to find your UNIQUE VALUE and unlock the slipstreamWhy food and drink founders must codify their unique value values and for longevity - execute with audacityWhy brands must watch out brands can escape "blanding" - the market doesn't reward the best,Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Enjoy your morning espresso and enjoy wisdom from Ed Perry, founder of COOK. Like what you're hearing? Hungry Listen to the full episode here Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here Have a wonderful day Popey xx 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Tommy Banks was on course to cricket-stardom.Until a debilitating disease struck him down.Hospitalised. Bed ridden for 2 years. His adolescence eviscerated.In the hospital bed he piously inhaled cook books. Tommy course corrected.He came out swinging with hell-bent drive.🥦 The youngest chef in the UK to win a Michelin Star.🥦 Great British Menu Winner in 2016 and 2017.🥦 Owner of 2 Michelin Star restaurants, Roots, York and The Black Swan, Oldstead.🥦 Owner of pub The Abbey Inn.🥦 Owner of Made in Olstead delivery boxes🥦 Founder of Banks Brothers Canned Wine.SO LOVED this conversation.A total Master Class in empathetic leadership.When your back is against the wall, always come out swinging.ON THE MENU:1. Why Perfection is a curse for founders: set ridiculously high standards but move quickly2. Why competition is for LOSERS - be a forager - create unique IP - protect it at all costs3. How to build a culture WITHOUT ego: the difference between self-respect and ego4. How to create systems that facilitate magic, you need a frightening amount of detail behind the scenes5. The Principles of Great Leadership: Inspiration + Empathy = (Self) Discipline6. The Effect of being Idle is to Spiral” (downwards)Mackenzie Jones - the FMCG recruitment specialists.There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Enjoy your morning espresso and enjoy wisdom from Paul Ainsworth, Ainsworth Collection Like what you're hearing? Hungry Listen to the full episode here Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here Have a wonderful day Popey xx 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

One man and his merry band of brand enthusiasts is behind all these brands.Perry Haydn Taylor 💚 Haydn Taylor and bigfish. Dream Big. Dive Deep. Swim Fast.The creative dynamite, unleashing explosive, wild-fire-spreading growth for buccaneering brands.Buckle up. Strap in. A wild adventure awaits you.Thrilled to Welcome back my friend, Perry for a Part Three. Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/How many of these brands are in your life?🥔 Tyrells🥥 The Coconut Collaborative🎂 GU🥛 Yeo Valley🥘 Charlie Bigham🥕 Freddies Flowers🍾 SipSmith Clipper Tea🍖 Dorset Cereals🍔 Maldon Sea Salts🍪 Biscuiteers🧈 Roddas Cream🍞 St. Pierre Bakery🥒 Belvoir🍌 Riverford Organic🍝 RANAON THE MENU:1. How to Challenger founders can use Chat GPT to escape competition.2. The Dangers of Measure-bation - when you’re not agile, you’re fragile3. Why Institutional Memory is a curse - founders must foster a Naive Intelligence, Stay Dumb and Foolish as you get wiser4. Today ask yourself: am I blindly going to accept what I've been told: why why why?5. How to build teams that build house hold brands: Visionaries (trail blazers) why? >Settlers and shapers (executioners) how? > Town planners (do)6. The Pillars of Brand: Attention > Interest > Desire > Actions7. Why the Trend is your Friend, rely on early adopters and turn them into evangelists 👌 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Enjoy your morning espresso and enjoy wisdom from Ed Perry, founder of COOK. Like what you're hearing? Hungry Listen to the full episode here Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here Have a wonderful day Popey xx 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Gut-health-pioneer & Industry GuruJon Walsh & Dr. Megan RossiOpposites attract, 1+1 = 3.Had a good gut feelin’ about this one. BOY OH BOY - it was UNREAL Bio & Me have won listings at Sainsbury’s, Tesco, CoOp, Ocado, Sainsbury’s, Sainsbury’s. ON THE MENU:1. Why just because you WIN more listings doesn't mean you should HIRE more resource 2. The Dangers of CPG (Creator Packaged Goods) - just because you’ve a big following doesn’t mean it’s easy 3. Bio & Me’s Secrets to driving rate of sale on a shoe string budget 4. The secrets to driving rate of sale on a shoe string drive rate of sale on a shoestring budget5. Megan's Art of Taking Calculated Risks: leave it a week + sleep on it + use iPhone notes6. Why 1 + 1 = 3 - the science of building successful co-founder partnerships7. How to stop being nervous, what to eat before BIG pitches and presentations🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Every top food and drink founder reads our Newsletter - why wouldn't you?He grew up in an Orphanage.Dad died at 6.Mum at 11.He transformed Pain into Beauty and suffering into Safety.Living by the mantra “Whatever You Want”In a sun-drenched attic, high above the hubbub of Covent GardenSurrounded by the cantankerous cuddles of clattering knifes, forks and conversationI met Greg Marchand.Greg is a wildly successful restauranteur, founder of “Frenchie”🇫🇷 Frenchie Rue Du Nil (Michelin Star)🇫🇷 Frenchie Verbier🇫🇷 Frenchie Food To Go🇫🇷 Frenchie Bar Au Vino🇫🇷 Frencihe Covent Garden🇫🇷 Frenchie Pigalle🇫🇷 Frencihe Caviste🇫🇷 Frenchie Biartizz (coming soon)ON THE MENU:1. “Whatever You Want”: Why founders must learn to Survive the Wild2. Why pain and suffering is a great driver - but at some point you must learn to fucking relax3. Jamie Oliver & Nick Jones Leadership Lessons: Energy + Emotional Connection builds loyal teams4. Hug The Cleaner: Why Great leadership is when NO ONE IS LOOKING.4. Be the DNA Keeper: Why the Founder’s job is to feed the machine, employees feed the founder5. The 51% Rule + The Eyes Never Lie: Danny Meyer’s Principle for Hiring Great, Loyal Talent.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Bankrupt. Suicidal. RunningRunning from the worms and snakes and spiders crawling his mind.Running somewhere, nowhere, anywhereWilliam Chase had lost EVERYTHING.Will escaped to AustraliaReturning to Blighty, a tenacious Builder.Tyrell's - won listings at Waitrose & Partners Selfridges Harvey Nichols Tesco Morrisons, HarrodsTyrells sold for £50 million in 2008.In 2008, Will founded @Chase Distillery, another successful exit to Diageo in 2021.Now Will’s into Wellness, founder of Willy’s Apple Cider Vinegar and Kombucha.Full episode goes live MondayON THE MENU1. Why Food and Drink Founders: Don't be a romantic “founder” be a cold blooded “builder”2. How to STOP great talent leaving your business without giving them more money. Culture. Be first in, last out.3. What it feels like when £50 mill drops in your bank account: “It’s Not Until You're in the Winners Enclosure, You Realise All The Fun is In The Race”4. Why a brand is a “Friend” and must speak like a “Friend” to find the moments of Magic5. Why Nature is The Escape, Let Nature Fill your Mind With Freedom6. Everything you do. Do it properly + If you're in a hole stop digging7. Why Tyrells NEVER promoted: Don't sell 5ers for 4 quid Grow by DESIRE. Not by DISCOUNT. Every top food and drink founder reads our Newsletter - why wouldn't you?Email me [email protected] if you need a sounding board and finding/building teams xx🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk