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Pret A Manger and ITSU founder: How Julian Metcalfe Built Global Billion Dollar Brands and The Art of Leadership and Simplicity in Complexity
Episode 111

Pret A Manger and ITSU founder: How Julian Metcalfe Built Global Billion Dollar Brands and The Art of Leadership and Simplicity in Complexity

The most mind-blowing conversation I’ve EVER had on challenger leadership.Julian Metcalfe is contrarian, formidable. A lucid single-mindedness married with a howling grit.The unique ability to find simplicity in complexity - “complexity is easy, simplicit

HUNGRY.

September 18, 20231h 49m

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Show Notes

The most mind-blowing conversation I’ve EVER had on challenger leadership.

Julian Metcalfe is contrarian, formidable. A lucid single-mindedness married with a howling grit.

The unique ability to find simplicity in complexity - “complexity is easy, simplicity is hard”

Pret a Manger and ITSU combined are worth over £3 billion.

  • Pret a Manger one of the biggest food and drink brands of all time, opened sites in New York, Hong Kong and successfully sold in 2018.
  • ITSU are at 74 sites solving the obesity pandemic providing healthy, affordable, delicious food.
  • ITSU grocery are disrupting categories with ground breaking affordable, delicious meals

Total honour to interview Julian.

ON THE MENU:

  1. Why challenger food and drink founders must BE BRAVE and swim upstream, when everyone’s swimming downstream
  2. The principles of empathetic leadership: listening + imagination = look at problems differently
  3. Why complexity is much easier than simplicity - Do less, but do it beautifully = grow faster
  4. Why you must never ever, ever doubt what you can do as a human being - you’re capable of so much more than you think
  5. The process of building great cultures: realise this hard-truth, people work for people, not for your company.
  6. The relentless pursuit of better: accept 99 is not 100, so constantly pursue better
  7. Why brands must grow EXACTLY in proportion in their ability to stay GOOD

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Topics

challenger brandsmarketingentrepreneurbrandingfood and beveragebusiness growthsupermarketsstart upsfoodbranding advicemarketing adviceCEOco-founderinvestmentfood and drinkdrinkadvertisingmanagementrestaurant managementbusiness management