Thomas Straker & Toby Hoppy: How All Things Butter Are Reinventing Butter

 All Things Butter 

Spread like wild-fire over social media. 

My goal: explore All Things Behind-The Butter. 

Milk the proverbial cow

Baste my brain, melt my mind with wisdom 

Churn through the conversational fields of curiosity 

Fill me-mind up Butter Cup (sounds geordie) 

WHEY-HEY BABYYY !! (God, I sound like a Geography teach-in-with-long-nose-hair-in-Fat-Face)

This conversation BLEW MY MIND 

Behind the glitzy-ritzy, sparkly-sugar-coated veneers 

Toby Hoppy Thomas Straker are two absolute grafters with creativity at their core. 

We talk about the Art of Simplicity and Rational Creativity. 

THAT picture which almost got Thom cancelled. 

How to bounce back from rock bottom 

ON THE MENU - 

1. How to use social media and content to by-pass market research and find product-market-fit BEFORE you launch 

2. Why the hardest part for founder is “pulling the trigger, pull the trigger, build momentum” Momentum, compounds. 

3. The Harsh Realities of Creating All Things Butter content - and how to build a content system 

4. The D2C Ceiling: is d2c less important for Omni-Channel businesses

5. Straker: ”don't over think creativity” Creativity is REDUCING not PRODUCING, it’s taking away and simplifying - love, love, love this!!!!!!

6. Hoppy: Why Founders must embrace “Rational Creativity” - how ATB are using content to drive ROS 

Full episode live Monday 8am. 
Others in comments below.

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