HUNGRY.

Are you a Mum working for a challenger food and drink brand? Eyeballs bulging with stress? Juggling Kids, Work, Sanity? The gnawing guilt of checking emails whilst your kids play Lego. “Mental Jujitsu” sound familiar? Don’t worry you’re not alone! My hat goes off to all Mums’ working in Challenger Food & Drink. It’s INTENSE. That's why I was thrilled to interview Stephanie Drax for the latest episode of HUNGRY. Stephanie is founder of LeapFrog. LeapFrog is a supplement brand that’s using radical research to prevent colds using Lacotopherin. She's also a full-time Mum to Mylo and Noah. Whilst having a previous career as an actress, a writer for Vanity Fair, Sunday Telegraph and the FT. Our conversation linchpins around “Mental Jujitsu” of balancing kids, work and sanity. Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

She was looking out the window thinking: “What am I even doing here ?!!” We’ve all been there. Stuck. Stuck in a dead job, watching the Clock of Life slowly whizz by. How do I escape? Find my passion? Do something I genuinely care about? These questions ferociously fizzed through Louise Avery’s mind. Searching. In 2011, Louise leaves her job. Travels to the Isle of Mull. Then America. Searching. Searching. In Vermont, Louise discovers a potion called Kombucha: a spring well of health benefits bubbling with tarty-tangy-taste. Back in London, she works a crippling schedule to pursue her Kombucha Calling. Managing a restaurant in Islington, nannying three kids, hand-delivering kombucha to restaurants in Hackney. Bludgeoning her way through stress, fear, and anxiety. 10 years later, L.A. Brewery just raised over £1,337, 221 on Crowd Cube, they're building their own brewery and have INSANE NPD in the pipeline. One of my fave pod episodes to date, a Masterclass in Grit. ON TODAY’S MENU:1. THE DO’S AND DON’TS OF SUCCESSFUL CROWDFUNDING CAMPAIGNS. 2. LET GO OF YOUR EGO. "YOU DON’T KNOW WHAT YOU DON’T KNOW” - HAVE A BEGINNERS MINDSET DAILY.3. "DREAMS GIVE YOU LIFE”- BE SINGLE-MINDED, DON’T TELL EVERYONE YOUR DREAM. 4. THE CHALLENGES OF MANUFACTURING YOUR PRODUCT IN-HOUSE AND WHAT TO DO ABOUT IT.5. WHY FOUNDERS MUST USE RETROSPECTION IN THE PRESENT TO PROPEL THEMSELVES THROUGH CHALLENGES. Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

In 2012, I watched Harlequins win the Premiership Rugby title at Twickenham. Playing second row that day was Olly Kohn.But 5 years preceding that momentous day, Olly got badly injured To null the tedium his wife gifted him a sausage making kit. In 2007, from a Twickenham flat, The Jolly Hog was born.Next year, along with his brothers, Max and Josh, they started slinging sausages from a food truck at The Stoop. Over 13 years later, with sprinklings of drive, setbacks, resilience, hard work, and high standards. The Purveyors Of Pig have had conglomerate success:- Featured at Glastonbury, Winter Wonderland, Cheltenham Festival- Opened two restaurants: The Pigsty (it’s absolutely BANGING!) and On The Trott. - Secured listings at Waitrose, Sainsbury's, Ocado, ASDA- Have a river of tongue-tantalising NPD in the pipeline ON TODAY'S MENU:1. DITCH YOUR EGO. FOLLOW YOUR GUT - BE BRAVE AND LEARN TO QUIT THINGS QUICKLY IF THEY’RE NOT WORKING 2. HOW VALUES ALIGN BIG CHARACTERS ON BIG GOALS: FUN. HONESTY. QUALITY. 3. ACCEPT, THERE IS NO SHORTCUT 4. YOU DON’T NEED A MASTER PLAN. JUST MASTER YOUR PRODUCT AT FIRST. 5. GET COMFORTABLE BEING UNCOMFORTABLE Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ever devoured a Gourmet Burger Kitchen burger? Or demolished a Crosstown Doughnut?Both are tremendous at every bite and put a smile on my face. That's why I was thrilled to interview @Adam Wills, co-founder of Crosstown Doughnuts and GBK. In 1997, Adam landed in the UK from New Zealand. On this wet little island, he pioneered the Casual Dining movement that we all love. Much like All Blacks rugby, our conversation ducks and weaves and glides deep into Kiwi culture. We surface with Gourmet Learnings from Cross cultures and continents. Implore all UK foodie businesses to go to Town on this episode. You'll come away with double-stacked learnings to implement immediately. ON TODAY’S MENU 1. ALL BLACKS BUSINESS LESSONS: No Dick Heads. Pick yourself up. Dust yourself off. Go again. 2. CREATE YOUR OWN LUCK: Be positive and open-minded to meet the right people to unlock the right doors. 3. HOW TO EFFECTIVELY HANDLE CRISIS: “Never Let a Good Crisis Go To Waste”. Always lead from the front. “Skin In The Game”.4. HOW TO EFFECTIVELY MANAGE A TEAM WITH 100's OF EMPLOYEES: Empathy is a superpower.5. HOW TO WRITE A PITCH DECK TO WIN INVESTMENT: Go above and beyond what's required. Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

How Challenger Food and Drink Brands can scale from £0-£1 million sales - Mark Palmer, co-founder Cawston Press, L.A. Kombucha, ex-Marketing Director Green & Blacks “The SINGLE HARDEST challenge for food and drink brands is going from £0 to £1 million sales”Mark Palmer told me on our first podcast, several months ago.I scribbled down the sentence on my coffee-laden notepad with “Round 2” next to it.A carousel of questions percolated my mind over the past few months. Last week, I was fortunate to interview Mark again, my questions answered, my expectations -MASSIVELY surpassed. ON TODAY’S MENU: 1. Why Cawston Press ripped up their business model and started again - structural margins fuel growth. 2. Sampling in the early days: Quality of Contact > Quantity of Contact = Deeper Connection3. When you find your “Surprising Success” quadruple down4. Different formats/salespeople for different channels/occasions. 5. The Top "3 Must-Haves" for brands seeking investment from Mark.Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

5 Crucial Lessons From Silicon Valley for Challenger Food and Drink Brands - Chris Dee, ex-CEO Booths, ex-Director of Food, Harrods.Imagine ripping up the Challenger brand playbook? Starting completely from scratch. Well, that’s what happened last week.I interviewed Chris Dee. Chris has a plentitude of retail experience; ex-CEO Booths and Director of Food, Harrods. Now Chris is voraciously slurping up Silicon Valley wisdom to fuel his tech venture: Malt Release Radar. F&B and Silicon Valley is an unlikely marriage. Perhaps not? Palo Alto - Pale Ale - Apple - Apple Juice - TESLA- TESCO.Tilt your head slightly, look at the edges, that's where the juicy knowledge is. Our conversation changed my FMCG perspective, like Netflix gorging on BlockBuster, downloading a Challenger_F&B_Perspective_2.0ON TODAY’S MENU: 1. A START-UP LOOKS AND FUNCTIONS LIKE A BIG COMPANY AS MUCH AS A BABY FUNCTIONS LIKE AN ADULT 2. START-UP'S ARE AS UNNATURAL AS SKIING - resist your instincts - look for “Surprising Successes” 3. BUILD SOMETHING PEOPLE WANT - Tinker + Tinker = product-market fit. 4. DO THINGS THAT DON’T SCALE - constrain yourself by Geography, Create INSANE case studies. REPEAT. 5. CREATE A CATEGORY OF ONE: Zig when everyone Zags.6. BE A MAKER NOT A MANAGERWant more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

“It was a frightening, exhausting experience – and I wouldn’t wish it onanyone.” Her co-founder tried to kick her out of the business after 2 years of trading,resulting in 14 months of litigation and a 10-day court case.Recording this podcast was INTENSE.My stomach was in knots, sweat gushed down my brow, palms felt like they’d beendunked in Vaseline. When we stopped recording.All worry and concern relinquished, equanimity permeated my body.A feeling clung, a feeling that I could achieve LITERALLY anything.Renée Elliot, founder of Planet Organic is the latest guest on HUNGRY.It’s a bamboozingly good episode - providing a toolkit to persevere throughcolossal challenges.ON TODAY’S MENU: 1. “Trust your gut and believe you can do ANYTHING” 2. Why founders must constantly STOP. CHECK-IN. MAKE BETTER DECISIONS.3. The 6 Spheres of Wellbeing- physical, occupational, psychological,economic, social, and spiritual.4. How your role as a founder changes as your business scales - Ditch what youhate. Implement systems. 5. How Spirituality informs Successful Strategy - The marriage of Being andDoing.Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Against all odds, Sherpa Tenzing was one of the first men to climb Everest. Entrepreneurship and Everest are parallels.The climbCamaraderieAnguishPainJoyTriumph It’s what makes the pursuit of the summit so palpably addictive. I was pumped to interview Huib Van Bockel the other week.Our conversation adventured and explored "How Food and Drink founders can summit their own Everest”. Tenzing is icy air, fresh snow, hot sun in a can - it Zings through your body, immediately feeling Ten/Ten. Our conversation like slurping up a Tenzing. I came away charged and excited to keep "chipping away" on my own Everest.ON TODAY’S MENU: 1. What Sherpa Tenzing can teach us about winning listings at Supermarkets2. How Tenzing creates a team that moves mountains a) Remove hierarchy b) Create Coach/ New starter relationships c) Create commitments that install autonomy/accountability. 3. How F&B brands can create BRAND love on a budget: GIVE more than you TAKE. 4. The Reverse Gratitude list: How Huib gets things done whilst filling with gratitude. 5. The best marketing is the strategy you’re BORED OF. 6. Tenzing's Chipping Away Philosophy = Relentless Focus + Repetition.Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Slumped on the sofa, scrolling-drooling, eyes bright white like fog lights. My inner glutton screams “FEED ME PAPPI, FEED ME PAPPI”Dish after dish - stupendously delish.A river of scrumptiousness flowing from the screen.Blonde-white creamy carbonaras, zingy-bountiful technicolor salads, down-and-dirty kebabs. J’ADOREEE Mob Kitchen, their content is 50 Shades of Banging.When Ben agreed to the podcast, the goal was to lift the bonnet of the MOB Machine and see how they’ve built a juggernaut that’s stampeded on to the food scene. ON TODAY’S MENU:1. How to push through moments of utter despair and breakdown. Use what you’ve got around you. 2. How to hire the right people and build a great company culture. Be very open with wins and losses with the team. 3. How to build a following of 1.2 million die hard fans. Use your mates/network. 4. Why fear is your friend and propels you forward. It’s actually only 15 seconds of discomfort. 5. Why every idea is a good idea, fall in love with tinkering and failure until you land on gold.6. Why rough and ready is a strength. Screw perfection. Want more? Follow me on LinkedIn for extra content: https://www.linkedin.com/in/daniel-pope/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Why lie to ourselves? Food and Drink is completely dominated by males. When Lucy Wright agreed to the pod to explore female leadership in challenger Food and Drink I was filled with gratitude.Lucy is the co-founder of NICE, the UK’s first canned wine brand. Along with her co-founder Jeremy, NICE stampeded on a stale-crusty category and Made Wine Fun Again. ON TODAY’S MENU:1. Top advice for female founders who may feel vulnerable in an industry dominated by males. LEAN IN.2. Why founders must acknowledge when something’s not working and STOP. Stopping isn’t a failure. Stopping = pivoting till your offering is perfect.3. *THE* sales pitch template to win 2000 distribution points at Sainsbury’s. Profits< RoS 4. How to create a successful and productive co-founder partnership. The Power of Direct Feedback.5. How to become a “Master of Your Channel” with no previous experience. Always Be Kind + Insatiable Curiosity + Network like Crazy = Mastery. Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

“What's the SINGLE best lesson you’ve learned from putting on 100’s of Bread & Jam events, seminars and workshops?” When Jason Gibb agreed to the HUNGRY. podcast this question incessantly percolated my mind.Why? Jason’s had a colossal and irreversibly positive impact on our industry.-The Food Hub, a community of over 10,000 f&b founders, catalysed the conversation between founders, sharing triumph and strife.-Bread & Jam, the first food and drink founders festival, took strident leaps bringing suppliers and buyers to the table to break Bread (& Jam - Wahey, here till Friday!)+ founder of the Olive oil brand Nudo, which he sold and currently Head of Brand at UNRULY.ON TODAY’S MENU: 1. Why founders must SEPARATE self-worth from business-worth.2. Why “Passion” and “Working Hard” is actually bad advice for founders.3. The best Bread & Jam lessons: Take care of yourself. Follow your gut. Vulnerability is a superpower. 4. Key lessons from being a TV producer in LA: Storytelling. Relationships. Learn fast.5. How to tell amazing stories to unlock amazing relationships.Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Gaz-Booth, co-founder of Holy Moly is the latest guest on HUNGRY. He's avocado royalty and the infamous Avoca-Don.Gaz is a hero who oozes Yorkshire charm and work ethic, in equal measure.Our conversation resembles a green, ripe and creamy avocado. Wholesome, fun, good for the soul. ON TODAY’S MENU 1. Why naivety is your greatest strength when starting out. Always ask naive questions.2. How to create a successful NPD Strategy that *ACTUALLY WORKS* and doesn’t leave you scrambling around like a madman = The Holy Moly Commandments.3. Why the Corporate vs. Entrepreneur debate is a vacantly redundant and what to do about it (BIG EYE OPENER FOR ME HERE) 4. Why most Food and Drink businesses fail to scale. Slow down and build the foundations. Foundations are EVERYTHING. 5. Gaz’s Gerald Ratner moment: Diary vs Dairy – How to turn a cataclysmic clanger into a gracious moment of joy for your customers. 6. Why you’ve got to STEP OUT the businesses and give yourself THINKING time. Cut everything that doesn’t move the needle. Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Last week, I sat down the utter legend is Perry Hayden TaylorPerry is the founder of bigfish a marketing and design agency who's built a bevy of juggernaut brands. Gu Puds Charlie Bighams SipSmith Freddies FlowersOur conversation is a smorgasbord of tidbits, each containing scrumptious gems of knowledge to propel your business forward. ON TODAY’S MENU 1. Charlie Bigham's success story and crucial lessons for challenger brands 2. How to build a company culture where everybody LOVES to work (ambition wheels) 3. The 5 Step Brand strategy framework that bigfish have used for over 20 years to build household brands4. Why the best marketing is the marketing we don’t notice. 5. THINK BIG. DIVE DEEP. SWIM FAST. 6. Launching a start-up is like having a baby. Be there for tantrums and laughs. Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

This week’s episode of HUNGRY. is with the Food and Drink Marketing Master, Mark Palmer. Mark has a glittering and illustrious career: Ex-Marketing Director: Green & Blacks, Pret A Manger. Co-founder: Cawston Press, L.A. Kombucha. Chairman: UNION Hand-Roasted Coffee. Marketing Manager: Burger King and United Biscuits. His experience provides a deep well of knowledge. I took as many buckets (and lessons) as possible. ON THE MENU: 1. How Green & Blacks Scaled From a £4m “Niche Organic” Brand to a £40m “Everyday Premium Brand". 2. Why Challenger F&B Brands Actually Don’t Need Huge Distribution to Build a Huge Brand. 3. How Pret A Manger took on Starbucks, Costa and EAT by Doing The "Brilliant Basics”.4. The 3 Biggest Mistakes Food and Drink Brands Make That Stunts Their Growth. 5. How Brands Can Stand Out in Crowded Categories: The Do’s and Don’ts from Green & Blacks 6. Why Mark Believes "Worrying About Everything” Great Food and Drink Marketing? Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

"Covid changed consumer habits. Speciality is BOOMING. How do we enter the market?"“My brand isn’t a B-Corp yet, but how can we do better as a brand today?”“How do we make our brand REALLY work in speciality?”Asking yourself these questions?I’ve just THE podcast episode for you. Feast your ears on this week's Ep of ManiLife Conversations (soon to be called something else) with Paul Hargreaves, founder of Cotswold Fayre. Paul has over 20 years experience in speciality and is one of the early adopters of the B-Corp movement in the UK. ON THE MENU:1. Why brands/distributors MUST have a higher purpose (other than selling just food and drink) for a more invigorated and creative team. 2. You don’t HAVE to be a B-Corp to do GOOD. You can start TODAY. Always Progress. Never Perfection. 3. The BIG MISTAKES brands make when they launch into the speciality sector (and how to avoid them) 4. Paul’s new venture Flourish, “a farm shop that isn’t a farm shop" - this is super interesting5. Why we need more compassion, empathy and humility in leadershipWant more? Follow me on LinkedIn for extra content: https://www.linkedin.com/in/daniel-pope/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

“But I don’t have a big marketing budget to drive a listing?” “How can I compete with the big corporate brands” “How are we ever going to hit RoS targets” Having this conversation with yourself or team, right now? Keep reading. Last week, got very saucy on the podcast, with my broski Liam White co-founder of Dr. Wills In Lockdown 1, Dr Wills, like so many brands, were ransacked by Covid with food service and hospitality forced shut. 2020 was trudging through treacle. BUT fast forward a year - they’ve won listings at Tesco and Waitrose, become a certified B-Corp and a gorgeous rebrand. THE KEY LEARNING? YOU DON’T NEED A BRASH BOARD ROOM BUDGET TO DRIVE A MULT LISTING. ON THE MENU: 1. Why Liam believes stopping work, is work. Working from Home is draining, you’ve got to preserve your energy. 2. How to “hack” the system and get customer data if you don’t have the budget for Kantar etc. 3. Why the 1% makes all the difference when you’re a brand with 2 facings vs. a big incumbent brand with 40 facings. 4. How Liam's perception of what makes a great challenger brand has changed from 2018 to 2021 5. How to narrow down the laundry list of key messages/USPs to one. clear. point of difference. 6. Unpolished Emotional Content Through Friends and Family - will drive 10,000 jar sales7. What Liam would do differently he were to start again tomorrow - the common pitfalls brands make. Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Before Christmas, I interviewed Chris Dee ex- CEO of Booths and Director of Food at Harrods.At Harrods, Chris launched The Perrier Jouet Champagne Terrace, Harrods Brasserie, Tiffany Blue Box Cafe.But recently he's crossed the chasm to follow his passion: Whisky and is co-founder of MALTDAQ, a secondary buyers/seller’s market for Whisky. This episode was so much fun, I learnt a SHED load - 1. Your Ego stops you leaving your safe job. Be comfortable moving from Secure Master to Insecure Novice. 2. Embrace fierce competition. It stops you from becoming stale. 3. Staying calm amidst chaos. There’s no silver bullet to problem solving at large scale. It’s 1000 lead bullets every day... The trick? Ruthless prioritisation. 4. The Tea Spoon list. Look for the 1% edge, every day. This 1% compounds = increase brand love = increase sales. 5. The biggest mistake Food and Drink founder’s make is falling in love with their idea. Without Product-Market-Fit, you have don’t have a great business. Want more? Follow me on LinkedIn for extra content: https://www.linkedin.com/in/daniel-pope/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

"But I’m not a big brand with a big budget, where do I start?" “WTF?! - what brand am I even trying to create?"“Ye but, How do I stand out in crowded categories?"Need answers to these questions??Keep reading — Last week, I interviewed Lottie Unwin, Founder of The Copy Club and Ex-PROPER Head of Marketing. Lottie has the ability to cut through the “marketing jargon" and KEEP. IT. SIMPLE.We talk lots about my good friends over at Dr. Wills who’ve embraced the old school grit and hustle to drive ROS at their Tesco listing. ON THE MENU: 1. HOW EARLY STAGE FOUNDERS CAN GO ABOUT FINDING THEIR UNIQUE VOICE TO STAND OUT IN CROWDED CATEGORIES 2. HOW BRANDS CAN TURN THEIR FIRST 10 CUSTOMERS INTO DIE HARD RAVING FANS TO FIND ANOTHER 10,000 CUSTOMERS3. WHERE LOTTIE WOULD SPEND HER FIRST £500 TO GET OUT THE BLOCKS IF SHE WERE AN EARLY STAGE FOUNDER 4. WHY VULNERABILITY IS YOUR GREATEST STRENGTH AS A HUMAN BEING AND A BRAND 5. THE LOST ART OF HUSTLE - WHY YOU DON’T NEED BRASH BOARD ROOM BUDGETSWant more? Follow me on LinkedIn for extra content: https://www.linkedin.com/in/daniel-pope/🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Shutting restaurants and pubs shut off peoples's happiness.Eating out is irrevocably life’s greatest pleasure. Walking through a restaurants doors abruptly melts away stiff-edges of stressful day. Swift service lays the table for an evening of delicious conversation with loyal friends. In a world overcooked with data and technology, a plate of food is the umbilical cord back to the bosom of intuition and creativity. Food never judges, only cuddles. Fold in some Malbec and neighbouring chitter-hatter and delicate - soothing caramel for the synapses.HEAVEN.This week, I’m excited to have my great friend Amelia Christie Miller, Head of Sales and Marketing at Food Chain on the Podcast.ON THE MENU:1. WHAT ARE THE MOST UNDERRATED D.I.Y KITS FROM SMALLER NEIGHBOURHOOD RESTAURANTS2. HOW TO GET RESTAURANT QUALITY INGREDIENTS DELIVERED TO YOUR DOOR DURING LOCKDOWN 2.0 3. WHAT CHARACTERISTICS WE CAN LEARN FROM LONDON’S TOP CHEFS 4. WHY THE PANDEMIC WILL ACTUALLY BENEFIT THE LONDON FOOD SCENCE LONG TERM5. LONDON’S BEST PUDDING6. LONDON’S THE BEST CHEAP EAT 7. LONDON’S BEST SOURDOUGH AND BUTTER8. BEST FOODIE INSTA ACCOUNTS TO FOLLOWWant more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

I had the joy of interviewing Guy Hacking founder of TRIBE .Guy is an absolute MACHINE - he ran 39 Marathons in 39 days in aid of fighting child trafficking and has built a big brand in an unconventional way. I learnt BUCKET LOADS from this interview!! ON THE MENU: 1. Be Authentic + Consistently show up + Lots of time (and failures) = SUCCESS 2. No food and drink startup journey is ever linear - it’s squiggly, left-right, side-to-side, up-down journey. 3. In Running/Business/Life always remember, The Good will pass and Bad will pass. 4. Building a die-hard following is crucial to success. But always seek objective feedback from “outsiders” who won’t blow smoke up your arse. Have your blind spots covered. 5. Your packaging/brand can have all the "Bells and Whistles” in the world. But in Food and Drink, your product must taste BANGING to drive Rate of Sale. Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Last week, I interviewed the fantastic and knowledgeable Zoe Howorth for Episode 4 of ManiLife Conversations. Zoe has 23 years of experience working for World-leading brands at Proctor & Gamble and Coca-Cola. Recently, Zoe's moved to a Non-Ex role at SME brands in different industries: Water Babies, Houston PR and Play Finder. Giving Zoe a very unique and holistic view of what makes Great Brands and successful businesses.My goal with the episode was to unpack Big Brand Lessons that small Challenger brands could implement immediately to accelerate their growth. The episode DID NOT disappoint, it was tremendously insightful and super fun. ON THE MENU: 1. WHAT ARE THREE 3 DO’S AND DON’TS WHEN BUILDING A REALLY SUCCESSFUL, EVERGREEN CHALLENGER BRAND2. HOW TO FIND A "GAP IN THE MARKET” AND A “MARKET IN THE GAP” WHEN DEVELOPING YOUR NEW IDEA3. WHY GREAT PACKAGING IS ESSENTIAL FOR SUCCESS AND THE DO'S AND DON'TS OF DEVELOPING GREAT PACKAGING4. WHAT ARE THE 1-3 POINTS THAT DEVELOP GREAT PITCHES FOR RETAIL BUYERS, THAT MOST CHALLENGER FOOD AND DRINK BRANDS FORGET TO INCLUDE 5. IF ZOE HAD ONLY A £1000 MARKETING BUDGET TO DRIVE TRIAL AT A BIG FOUR LISTING, WHERE WOULD SHE SPEND IT AND WHY?6. IF ZOE WERE TO GO BACK TO COCA-COLA WITH EVERYTHING SHE KNOWS NOW WHAT SHE’D DO DIFFERENTLY AND WHY?Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Yesterday, I had a delightful conversation with Olly Hiscocks from OLLYS forWe ran slightly over 30 mins - yup, time flies when you’re knee deep in chinwag!ON THE MENU: 1. HOW TO SELL YOUR STORY AS A BRAND, HOW OLLY GOT HIS OLIVES INTO SAINSBURYS2. HOW TO STAND OUT VS. BIG CORPORATES WITH BIG BUDGETS.3. HOW TO POLITELY HARRAS/PATIENTLY PERSIST WITH BUYERS - (DON’T SEND: “CAN I HAVE A MEETING EMAILS”)4. HOW TO USE N.P.D TO STAY RELEVANT - FOCUSING ON CORE VS. PUSHING NEW LINES5. WHEN IT GOES WRONG WITH BUYERS - CLANGERS’ R’ US.6. HOW TO COMBINE STORY AND DATA TO DELIVER A SHOW-STOPPING PITCHWant more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Alastair is the ex Marketing Director of Invesco and FTSE International.Today, he is the founder of Linguabrand, which work with ADIDAS, Cadburys NZ, Johnson & Johnson and Beam Suntory.They use Artificial Intelligence and Psychology to listen intently to consumers, and the brands they could choose from, to:ON THE MENU: 1. Understand WHY consumers pick up brands off supermarket shelves2. Learn THREE types of language to communicate EFFECTIVELY with consumers.3. Understand HOW brands must position themselves in crowded markets to INCREASE SALES.Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

A couple of weeks ago, I recommend a book by David Gluckman called "That Sh*t Will Never Sell"It's fantastic.David and I have talked in great depth about all things Food and Drink.We decided to film one of our conversations to help other challenger brands.There’s a lesson in execution here:Did I have any idea what I was doing? Absolutely not.Was the sound quality shoddy? YES.Can I sit still? No.Was I nervous? Yes.Could it be improved? Absolutely.If you've got an idea, execute IMMEDIATELY.For too long, I was crippled by fear of failure and insecurity.The faster you take action, the less breathing space you give fear to bubble up and slow you down.The hardest thing with any idea is STARTING. Once you start you build momentum and can iterate, improve as you go.Want more Content? Follow on LinkedIn and Instagram 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk