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How Charlie Bigham Built a Multi-Million Pound Ready Meal Empire and Hard Truths for Challenger Brands - Charlie Bigham
Episode 26

How Charlie Bigham Built a Multi-Million Pound Ready Meal Empire and Hard Truths for Challenger Brands - Charlie Bigham

Charlie Bigham’s meals ALWAYS put a humungous smile on my face. I was fizzing with nerves before interviewing Charlie for the HUNGRY. podcast. Our conversation provides a smorgasbord of delicious insights into how to build a juggernaut food and drink bra

HUNGRY.

September 27, 202156m 26s

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Show Notes

Charlie Bigham’s meals ALWAYS put a humungous smile on my face.  

I was fizzing with nerves before interviewing Charlie for the HUNGRY. podcast. 

Our conversation provides a smorgasbord of delicious insights into how to build a juggernaut food and drink brand.  

ON TODAY’S MENU

1. WHY SCALING AND EXITING A BUSINESS FAST IS UTTERLY FLOORED AND WHAT TO DO ABOUT IT

2. PLAY THE LONG GAME: 1% BETTER EACH DAY, EACH MONTH, EACH YEAR + TIME = GREAT BUSINESS.

3. OBSESS OVER THE DETAIL - HOW YOU DO ONE THING IS HOW YOU DO EVERYTHING.

4. CONSTANTLY LOOK FOR NEGATIVE FEEDBACK. NEGATIVE FEEDBACK + TINKERING = RAPID IMPROVEMENT.

5. WHY CULTURE, PEOPLE, AND PRODUCT MUST BE BUILT ON CORE PRINCIPLES

6. BE MASOCHISTIC ABOUT THE BAD TIMES: "YOU CAN’T SAY YOU’LL *ONLY* HAVE THE GOOD BITS IN LIFE"

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Topics

challenger brandsmarketingentrepreneurbrandingfood and beveragebusiness growthsupermarketsstart upsfoodbranding advicemarketing adviceCEOco-founderinvestmentfood and drinkdrinkadvertisingmanagementrestaurant managementbusiness management