How Jimmy’s Iced Coffee Turned Fear to Confidence Winning Listings at ASDA, M&S, Tesco - Jim Cregan, founder Jimmy’s Iced Coffee

Eyes stung like violent wasps dipped in vinegar.

Face like a dilapidated like glum high street.

Swimming in the screaming beer-fear fantods.

Thankfully, a super hero saves the day, every day.

A soft hand, dusts you off, whispers: “Keep Your Chin Up”

Creamy cuddles with a cantankerous coffee SLAP!

J’adoreee Jimmy’s Iced Coffee.

Jimmy’s are the O.G. challenger brand - unapologetically authentic with mind-bogglingly delicious products.

They’ve won listings: ASDA, M&S, Co-Op, Sainsbury’s, BP

Jim Cregan is the latest guest on HUNGRY.

ON THE MENU:

1. HOW F&B FOUNDERS CAN TRANSFORM FEAR INTO EXCITEMENT TO WIN LISTINGS - BE HUNRY YET TERRIFIED.
2. FOUNDER’S MUST STOP “THE LAZY EFFORT GAME” - IF YOU’RE LAZY AT THE BEGINNING OF THE SALES PROCESS - IT SETS THE TONE THAT YOU’LL BE LAZY AS AN ACCOUNT MANAGER - *DON’T BE LAZY
3. WHY FOUNDER’S MUST BUILD CULTURES LINCHPINNED ON "SPEAK UP, DON’T HOLD IT DOWN”
4. HOW TO SWEAT YOUR MARKETING BUDGET: BALANCE “BRAND” VS. “DRIVING RATE OF SALE” - RETURN ON EMOTIONAL INVESTMENT VS. RETURN ON INVESTMENT
5. HOW FOUNDER’S CAN STOP THE INCESSANT NEED FOR MORE, MORE, MORE - PAUSE. LOOK AROUND. BE GRATEFUL

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