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395 episodes — Page 4 of 8

James Watt, BrewDog Founder - 17 Years of Billion Dollar Brand Building GOLD in 2 Hours

In 2016, I read Business For Punks.One of the greatest business books of all time. And, a huge inspiration to start HUNGRY. Total honour to sit down with James Watt, BrewDog founderThis is a F*CKING BANGER!!!!!!Deffo watch on Youtube if you can, first time we’ve recorded in 4K cinematic a.k.a grown up cameras. ON THE MENU: 1. The Swimming with Sharks Gratitude Rule: “there’s a 100 billion to 1 chance of you being here so GO FOR IT” 2. Why Good founders solve problems, but Great Founders use obstacles to find a different way of thinking3. Be thankful for obstacles “obstacles are the way you differentiate, find magic + show the world what you’re really made of” 4. BrewDog “Challenge Everything” Dogma = Einstein “blind faith in authority is the greatest obstacle is truth”5. BrewDog “Speed” Dogma = “You set the speed of your company, you set the deadline” 6. BrewDog “Speed” Dogma = “We count time in dog years” “Brands don’t understand the impact of speed” 7. . BrewDog “Dogs on Deck”” Dogma = “You simply HAVE TO BE where the action is “8. Nassim Taleb Speed Barbell: “Speed speed speed + accept 20% of the time you’ll be going wrong + Use your customer to course correct”9. . Seneca Barbell: pure action + pure reflection = Pain + reflection = progress10. Why BrewDog Will Never Hire Blue Chip Losers ever again 11. Why Competition is a Gift From God - but NEVER focus on the competition 12. Barnacles On a Boat Rule: Don’t just put systems in, a straight jacket of policy13. Why James Has Two Desks: Analogue vs. Digital “you can’t create the future looking at an inbox”14. Question One: If I spend this £1 do I get a 10x return vs. competitors?15. Question Two: What could you do that would kill your business?16. Question Three: What is 5 craziest random things I can do right now to grow by business 17. Why Founders MUST accept: Your Team will NEVER think like a founder + Your head is different vs your team18. Fire Fast Rule: "If you were running a marathon you wouldn’t wait till mile 22 to take the stone out"19. Why Brands Fail in Supermarkets: “You didn’t fail because of the supermarket listing, you put something on shelf that wasn’t good enough”20. How BrewDog Used Price Laddering Psychology to go Premium Mainstream 21 . Price Laddering: “You need hooks to bring people into brand” + “Value perception” + “Create margin enhancing opportunities”22. Why Staying successful is harder then getting successful "everyday re-earn your success"23. REMEMBER: You Don’t Own Your Brand Your Consumer Does 23. Elon Musk Advice for Food & Drink Founders “Don’t do sales” + “Cut the crap committee”============================================== 🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟A massive shoutout to our incredible sponsors who make HUNGRY possible:►Big Fish: (https://bigfish.co.uk/) ►North Star: (www.northstarbc.co.uk)🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Dec 2, 20241h 50m

Espresso: Alex Smith, No Bullshit Strategy: The SECRET Link Between Brand Strategy and Storytelling ITSU and Apple

https://podcasts.apple.com/gb/podcast/alex-smith-the-strategy-expert-and-no-bullshit/id1537239469?i=1000659223965Listen to the full episode here ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Nov 28, 202417 min

Ep 2419 Bonkers Ways The Unruly Pig Became The UK’s No.1 Voted Pub After a Fire Burned Down Their Pub “We are COMPLETELY F*CKED”

The Unruly Pig is The UK’s Best Pub🐷 Number 1 & Winner – UK Top 50 Gastropubs Awards 2024🍺 National Restaurant Awards 2024 Top 100 -#56🐷 GQ Magazine Food & Drinks Awards 2023 – “Best Pub”🍺 Taste of East of England Awards 2023 – Winner & Gold Award🐷 The Sunday Times-Best Sunday Roasts in the UK 2024🍺 The Good Food Guide 2024 – “Britain’s 50 Cosiest Pubs”The food is slap-bang, full-sha-bang STONKINGLY delish.Brendan Padfield, Unruly founder, is a wonderful human.Garrulous raconteur who oozes delicious stories.THE perfect long-luncheon conversation companion.(we’d had a 3.5 hour lunch before we’d even started the f*cking 2 hour poddy🤣)ON THE MENU:How The Unruly Pig Survived a Fire burned down their pub three months in “always look for the positive” + “Excellence is the ability to withstand pain”Thinking Fast & Slow: How the fire made them slow down and refine. refine. refine the menu.How Brendan Deals with the Burden of Being The Best “only the paranoid survive, but don’t be too paranoid”How The Unruly Pig created the “Britalian” Category of One to become the UK’s No. 1 PubWhy The Unruly Pig NEVER SELL a Burger or Fish & Chips: If you’re the same on everything, you’re in a race to the bottomThe Dishonesty in Hospitality: suppliers underdelivering, staff nicking wages + how to solve itBrendan’s one question to stay BOLD + SIMPLE: what’s your conviction rate out of 10?The REAL Reason Michelin Star Restaurants are going under “our VAT rate is 20% compared to 5% in Europe”How we Change Hospitality from “Transient Job” to “Illustrious Profession”🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Nov 25, 20242h 10m

Espresso: How the 'Doom Bar Effect' Took Tarquin’s Gin from Local Legend to £10M National

Tarquin Leadbetter dives into his absolutely genius strategy of focusing on local brand building in Cornwall, capturing the seasonal tourist market, and gradually expanding nationally. He describes how he used a regional focus to market cost-effectively across the UK—a concept he calls the "Doom Bar effect" - based on the small brewery born on the North Cornish coast that scaled to become the UK's best selling cask and bottled ale.Key Takeaways: you can market to a national audience on a local Levelmarket locally and then follow everyone back to their homebrand awareness builds meek fans ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Nov 21, 20247 min

How School of Wok Bounced Back from Tesco, Sainsbury’s, Waitrose SCREWIN Their Brand

In 2018, Jeremy Pang built a HUGE cookery school, School of Wok in Covent GardenSo huge, so forward thinking Tesco , Sainsbury's , Waitrose & Partners come knocking.Suddenly, School of Wok launches into 1200 storesHappy days? Right? Well, that’s when it started to go wrong (all revealed in our conversation) Thankfully,Jeremy Pang is a total legend. Relentlessly resourceful. Go getter-grafter. Deal maker. Grit-graft, twist-turn, plot-pivot, Jez, got School of Wok back on it’s feetCharlie Munger: Wisdom is PreventionOur chinwag is a Cautionary Grocery TaleListen slowly, soak in quickly We also chatter: how China town changed, the rise of asian cuisine in London, sales tactics, building a massive Youtube Channel, Portuguese influence on Asian food ON THE MENU: 1. The Subtle Art of Wangling Free Stuff: what are their BENEFITS + what are my asks?2. Two Golden Challenger Sales Rules: What’s their victory speech + how do we make our buyer famous3. The Simple Challenger Principle: Make as money as you can, spend as little as you can 6. How School of Wok got traction with No budget: Do Things That Don’t Scale 7. How to do MASSIVE Brand deals: Use your specific knowledge to fill specific gaps 8. Outside The Box Thinking to Maximise Trade Shows on a TINY budget: where can we add theatre? 9. Gokwan’s Business Secrets: know your audience, know your customer, know your product 10. Why the Industry narrative “buyers are the be all and end all” is totally WRONG11. The Art of Creative Strategy: Creativity + constraint = Simplicity in Complexity12. Redbull Effect + Brand Frame: We need Anthropology > Economics 12. What ACTUALLY is MORE for your brand? Don’t go into grocery if it doesn’t stick to your values ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Nov 18, 20242h 18m

Espresso: YumBug Founder's Life Changing Hack to Fundraise Millions (super quickly)

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Nov 14, 20249 min

Ep 237Tarquins Gin Founder: The Unconventional Brand Building Playbook DIAGEO Wish They Knew About

Tarquins are a brand I adore. A brand who followed no “rules”.Tarquin turned beautifully constrained budgets from headwind to tailwindThey’ve built a WHOPPAAA business, by not focusing on London.Distribution Density> Distribution BreadthBrand Depth > Brand AwarenessDie Hard Fans> Meek FansLOVED this episode. ON THE MENU:The Prudent Path to Profitability: Why Founders must OBSESS with the path to profitability “Giles Brook you don’t have a business if you can’t hit 40% gross margin”How Tarquin Mastered the Art of Timing: Timing is Tailwind, but you need to be in the water to catch the waveSell, Sell, Sell: How Tarquin got the brand off the ground hustling to pubs in CornwallDistribution Density: Why Tarquins constrained their distribution to Cornwall for 5 yearsSeth Godin’s Purple Die in Swimming Pool vs Ocean: why Tarquins opened 7 retail stores Brand Depth > Brand AwarenessThe Doombar Effect: how to market to a national audience on a local levelMargot Robbie & Pimms: 4 Ways Tarquin would reinvent Pimms to make it BOOT OFF in USA and AustraliaPermission marketing: How Tarquins use email to build a HUGEEEE D2C channelWhy momentum solves a lot of problemsPerry Haydn Taylor Packvertising: Why Tarquins focused all their beautifully constrained budgets on the bottle ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Nov 11, 20242h 32m

Ep 236Espresso: "Your Brand is NOTHING Without These" BOTIVO's 4 Essential Pillars of Brand Story

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Nov 7, 20247 min

How Black Bear Burger Use Behavioural Economics to WIPE OUT Five Guys & Shack Shack

I remember the day with marble-polished clarity. The day I sodomised my first Black Bear BurgerBrixton. 2020. In the strangled-mangled shackles lockdown, at my mates on Efra road.A celestial chubby steaming parcel of joy arrived. Lip-smackingly, soul-spankingly, face-melting YUM.My fave Burgus in London, and Stew is an absolute GON THE MENU:Packvertising Genius: How Black Bear Burger turned their Deliveroo packaging into a Storytelling MachineSurviving Crispy Chips Crisis: How BBB solved the customers problems BEFORE they existedThe Simple Reframe Behind Why Black Bear Burger worked at Exmouth Market when Dirty Burger failed - we are a restaurant that sells burgers NOT a burger restaurantThe Beer Sommelier Rule: Focus on the thing you’re competition can’t to STAND OUT - why BBB Focus on the Sides.A Master Class in Persistence: The dark grit of street food market and BBB blagged their way into BoxParkBattle vs Boredom: How to push through the tedium of persistenceWhy HipPop Is the greatest music to eat burgers too = layers + layers that, warmth and connection added to your burger ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Nov 4, 20241h 49m

Espresso: Will Storr, The Status Game Author: Why Your Food & Drink Brand Is Ruining Your Identity?!

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Oct 30, 20248 min

Seth Godin: All His Food & Drink Strategy Secrets in a 57 Min Conversation

TOTAL HONOUR to sit down for a podcast part two with the legend Seth Godin.We go DEEP into the Strategy + Brand + Storytelling Secrets of the best challenger brandsTony’s Chocolonely vs. Cadbury’sBlank Street Coffee vs. StarbucksNespresso vs. KencoFarmers Markets . Supermarket LettuceTeaser below, fully eppy Monday morningON THE MENU:David Chang Momofuko + Brussel Sprouts with bacon Rule: Pick your customers, pick your future - “Some customers will cross the street for your brand promise”Nike vs. Hyatt Regency Trainer: “9/10 a rebrand is just a relogo exercise. q logo is NOT a brand”Why Brand is the story people tell themselves about the promise you’re makingFarmers Market vs. Supermarket Lettuce: Why Strategy * Storytelling SIMPLY have to dance togetherThe Warm Apple Pie Rule: “Storytelling doesn’t have to be words”1000 Year Marketing Rule: Status, affiliation, freedom of fearDelicious = Dumb. Saying your brand is delicious is dumb “we do not have a delicious shortage”Surfing & Strategy: Good surfers just pick good waves - what wave are you on?Why Functional Beverages are Stupid “Food and drink is often moments of inspirations, vs long tails of commodity”The Time, Game, Empathy, Systems of Strategy: Nespresso vs. Starbucks vs. Blank Street CoffeeThe Circle of Us vs. The Circle of Now: Tony’s Chocolonely vs. Cadburys “What are you doing today? You’ll be glad you did tomorrow”Why Marketing to an Alien Species: Marketing is a cultural signal “They’re only weird to you, not weird to them, you’re weird to them”Why Elegant Strategy = Simplify then add lightnessBaby’s Don’t care about Albania “your goal is to extend the Circle of Us vs. Circle of Now” 👌 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Oct 28, 202454 min

Espresso: Unveiling The Hidden Marketing Genius of Heinz Ketchup

trailer

Listen to the full episode here

Oct 24, 20243 min

Espresso: Seth Godin Heinz Ketchup's One Marketing Secret

trailer

Seth Godin's take on Status, Affiliations, and Freedom from Fear, How Heinz Ketchup Lives Rent Free Inside Your Childhood Memories, The Circle of Us vs. The Circle of Now, & Union Square Cafe and Danny Meyer's Restaurant Strategy. Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It'...

Oct 24, 20245 min

BOTIVO’s 12 Unusually Lavish Brand Building Principles That Could Change Your Life

a brand building master class like you've NEVER head before Botivo Drinks | B corp are one of my fave brands The level of DEPTH Imme Ermgassen and Sam Paget Steavenson have gone into to build BOTIVO is CRAZYYou're in for an ABSOLUTE TREAT ON THE MENU:1. How BOTIVO was Born out of a Unusual Request at Lavish Parties like Calvin Harris, Ellie Golding, Prince Harry & Megan 2. Always Go Against the Category: Be a pleasure brave brand in a sea of moderation3. Make something your CONSUMERS ACTUALLY WANT “there’s a difference between TASTY and IMPRESSIVE4. The 4 Brand tensions to brand (this is GENIUS)- cultural tension: the zeitgeist - category tension: white space + counter opportunity - consumer tension: who are they and why are they different - What can you do no one else can do6. Why BOTIVO created 21 characters for a dinner party with actual names who are their mates 7. Seth Godin’s Psychographic vs Demographic “STOP Targeting Gen Zzzzzz” 8. Ray Dailio Brand Building Principles “In life think about 2nd, 3rd, 4th order consequences of decisions making” BUT in brand building “ think of 2nd, 3rd, 4th brand touch points to build real depth9. 2nd, 3rd, 4th order brand touch ponts = Slowwwwwlyyyyy introduce more touch points = increase occasions = increase consumption frequency = increase Rate of Sale 10. Stephen Pinker’s Strawberry Cheesecake Principle: Priming people for perfect experience 11. Why BOTIVO act like a Theatre House = Set the stage = Theatrical tone of voice = Great brand = stories 12. Why hard is an unfair advantage + you need insane amounts of stamina 👌 ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Oct 21, 20241h 50m

Ep 229Espresso: How To Wipe Out Aperol Spritz This Winter (2x your revenue with half the volume)

FULL EPISODE:AppleSpotifyYoutube ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Oct 17, 202416 min

Espresso: Alex Smith, No Bullshit Strategy: MOJU and Oatly Strategy Secrets (shhhh keep quiet)

Listen to the full episode here ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Oct 17, 202410 min

The Challenger Founder's Photographer: Unusual Lessons You’ve Never Been Told From Jamie Laing, Tom Straker, Reece James

Art vs. Commerce: How Elspeth balances creative freedom with business realities. Photographer Elspeth Vincent's journey, highlighting her artistic development and the business lessons she learned. Early Inspirations: Elspeth’s family influences and initial artistic explorations. Role of Mentorship: How photographers like Hanina shaped Elspeth’s growth. Finding a Unique Style: What makes Elspeth's style distinct and how experimentation helped. Overcoming Imposter Syndrome: Strategies Elspeth used to combat self-doubt. Pricing, Packaging, and Marketing: How Elspeth sets rates and finds clients. The Impact of Burnout: Elspeth’s experience with burnout and recovery. Passion and Career Fulfillment: How Elspeth’s passion contributes to her well-being. Entrepreneurial Parallels: Resilience and confidence in her artistic and business journey. Advice for Aspiring Photographers: Tips on finding a niche and building a client base. ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 ON THE MENU:1. Elspeth's photography of founders2. Elspeth's travels to L.A. and New York3. Work with notable people: Tom Straker, Jamie L., Ed Williams4. Connections with many founders5. Lessons learned from successful people6. Discussion of the creative process7. Hustling and building your own brand8. Inspiration for building out Hungry.9. Elspeth's personality and coolness10. Encouragement to enjoy the conversation ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Oct 14, 20241h 56m

Ep 226Espresso: Will Storr, Why 3* Michelin Restaurants Have Completely Ruined Food

FULL EPISODE:YoutubeAppleSpotify ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Oct 10, 20248 min

Jack Stein: Life and Travel Lessons from Rick Stein, Captaining The Stein Ship into Future Waters, Vanilla Bass & The Dangers of 1% Improvement, Surfing and Cooking

Absolutely LOVED this conversation.Jack is well-traveled, well-read and well-fed.Whipper-smart and great fun.Perfect ingredients for a perfect conversation partner.Our conversation oozed and grooved from Surfing to Sauces, Bad Bosses to Best MBA’sJack’s taken the reigns from Rick and is captaining the Stein Ship into future waters.You’re in for a treat. ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 ON THE MENU:What Surfing Teaches You about Cooking & Business: “Understand the basics of your environment “The Art of Catching Waves and Making Sauces: Pressure + Tempo of Surfing & Servic:Why the Best MBA is a Kitchen Porter: why NOMA gave their Kitchen Porters EquityLife and Travelling Lessons from his old man Rick Stein: “When you travel, travel with eating in mind”Vanilla Sea Bass Principle: The Hidden Danger of 1% Improvement “1% improvement has a cost”Why the Stein Group have a David Bowie Style Council to measure “brand”.“Why everything is craft, even the very worst bits are a form of craft”The Stein Succession Plan: How Jack forges his own path vs. being known as Rick Stein’s son.Stein’s Path to Growth is Hidden in Plain sight: “the rooms made the business” 👌 ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Oct 7, 20242h 1m

Espresso: How Innocent Drinks Overcame Near Death in 2008

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) FULL EPISODE:YoutubeSpotifyApple

Oct 3, 202415 min

Ep 2237 Brilliant Basics of Onboarding to Make New Employees SMASH IT OUT THE PARK

Delighted to wax lyzz with mi amigos PJ and BM.MKJ Ignite are a sponsor of the poddy.They’re great friends.And, yes, they’re recruiters(ohhhh gawwddd, I just used the “R” word) (cuff me Mr. Officer)Chill-AAxxxx, they're TOTAL LEGENDSPeople don’t talk about onboarding enough. Imagine walking into a 5* hotel and your room is a complete tip. You’d be miffed.So many founders and brands are working at such a ferocious pace.They’re forgetting to do the brilliant basics. Forgetting to tidy the room.So the employees onboarding is scraggly at the best of times.This podcast will help that. ON THE MENU: How You Do One Thing Is How You Do Everything: Focus on Speed after you offer someone the roleSet the TONE and TEMPERATURE of the brand before the person joins the teamIf you’re a small team or baby brand, partner with other Sales Directors and Finance DirectorsWhy You Must Give Breathing Space: lessons from HONEST Burger and Good Rays CBDBest practice onboarding from Rheal SuperFoods and Hunter & Gatherer: let people onboard in their own time.How to Do Myers Briggs and Install Ways of Working without making it super lameThe Dance between “being valued” and “adding value” ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Oct 2, 202447 min

Ep 222Tyrrells Crisps & Chase Distillery Founder: 36 Years of Brand Building Wisdom in 3 Hours, The Future of Food, How Gut Health Goes Mainstream

"There are no rules, so create your own rules” -Tyrell’s Crisps & Chase Distillery founder: 16 Controversial Lessons from a £40 Million Exit and a £75 Million Exit to DIAGEO “…there are laws, but there are NO RULES”Back for a part two, with the Food & Drink OG DONWill Chase builds and flips.A MasterClass in Life and Brand building.Loved it. It’s long. Very long. So take it in slowly. ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 ON THE MENU:Alan Partridge Brand Building Rule: As a Founder get into the character of your brandChampagne vs CocoPop Shopppers: How does gut health go mainstreamSurviving WW2 and How our Food System is F*cked: the Solution lies in the Problem, and (always) a Problem Lies in the SolutionBuddhism, Bhutan & Brand Building: How to Cage Your Founders Monkey MindNapoleon Brand Build Strategy 1: “Genius is doing the Average thing when Everyone around you is Losing their Mind”Napoleon Brand Build Strategy 2: “Get in trenches & BE IN IT with your customer”Why Momentum = magic, magic = momentum, momentum = more magicAUDI Logo: Why You Senior Leadership team must operate like the Audi LogoHow Will’s turned his Bi Polar into a Superpower: the DOWN drives the UPGratitude Principle “Founders work 80 hour week so they don’t have to work 40 hour weeks”Price Laddering Principle: How Tyrells launched Vegetable Crisps to increase Margin + Drive ROS in Core RangeThe Graza Olive Oil Genius: Sizzle vs. Drizzle of Brand BuildingThe Strategy to Drop you Av RRP to become a Household Brand: “you get value through scale”Why Categories are Like Fishing in Ponds: You Choose Where you FishDON’T SELL YOUR BRAND: When You’re In The Winners Enclosure You Realise All The Fun Was in The Race 👌 ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Sep 30, 20242h 58m

Ep 221Espresso: Innocent Founder ONE HARSH TRUTH to Become a Household Brand... Be Different + Better

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) FULL EPISODE:YoutubeSpotifyApple

Sep 26, 202410 min

Ep 22013 Simple Strategies to Quickly Raise Money for BONKERS Ideas, Win Insane PR for FREE and 10x Creativity on 10x Less Budget - Leo Taylor YUMBUG

Making bugs mainstream is a brilliantly bonkers idea.I love brilliantly bonkers people.This Poddy was bonkers and brilliantyummy wisdom left me bug-eyed n’ bonked outLeo is an EXCEPTIONALLY bright visionaryLeo sees bugs on bougie small plate menus in Shoredtich,Cricket Con Carne demolished on hungover Boxing Days in GlasgowAnd, SpBug Bol with Garlic bread for your Tuesday Tea (certy: the best dinner on a Tuesday)YUMBUG is backed by the genius Ollie, the man behind BOTIVOAnd, James Watt founder of BrewDogThis is AltMeat 2.0 (less the DC10 Drug Dealer Ingredient Deck) ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 ON THE MENU:YUMBUG Behavioural Science Strategy to make Bugs Mainstream “it’s all about perception”The Pillars of Strategy, Eduction = Curiosity + Great Experience = People come back.How YUMBUG are Reverse Engineering a Successful Mass Market Supermarket Launch:Why Culture is Truth. Different question = different truth. We eat prawns but don’t eat bugsThe American Curiosity/Paranoia Paradox: America is a culture of immigrants = Positive questioning = curiosity + Negative questioning = paranoiaWhy You Must Treat an Investor Like a CustomerThe Raising Money Tension: “Don’t spray and pray” + “what’s their victory speech?”Product-Market Fit vs. Story-Investor Fit: Opportunity and Mission is Common language between investors and foundersThe “Just Another Day In Paradise” Founders Mindset, Cruise Ship vs. Dingy (F*CKING LOVED THIS)Why Founders Must Turn up Each Day in the dingy and pretend you’re on a cruise shipRory Sutherland: We need to solve problems, not win arguments - VITAL for Food & Drink foundersEmotional Agility vs Emotional Fragility: founders be malleable with your mind, The Difference Between Radical Candor vs. Ruinous EmpathyPaul Graham Do Things That Don’t Scale Create a great memorable first experienceShallow experience vs depth of experienceWhy sweat the small stuff is bad advice for brands: It matters argument vs it matters most80/20 Pareto Principle of Punchy Hustle: What is the cost of focusing on the detail?Perceived value vs actual value: Does Design Really Matter? 👌 ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Sep 23, 20241h 55m

Ep 219Espresso: How Innocent Won a Tesco Listing - Negotiation Tactics from a Master "Be Flexible in the Moment and know when to say "yes""

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) FULL EPISODE:YoutubeSpotifyApple

Sep 19, 202411 min

Will Bowlby, founder Kricket: Revealing The Hidden Marketing Genius of Kricket Modern Indian Restaurants and London’s Favourite Cocktail Bar SOMA, Soho

Me loves me’s a-bitta Kricket.A raucous rollercoaster of Mumbai-melting, Bombay-bouncing, spice-slapping flavourBowls you over.Smacks tastebuds for 6.Often, with my brother, we roll up, hunker down, nestle in, zonk out at their Brixton site: unadulterated gluttony erupts.And, the name, Kricket - I think - maybe - is one the greatest brand names of all time.Cricket, the sport, played in England and India.Marries the two countries.Kricket, the restaurant, combining British Ingredients with the flavours and aromas of India.And, the “K” is so iconic.to me it representsdoing things differentlyquestioning everything. ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 ON THE MENU:The Messiah vs. Imposter Complex: Why Will Uses Imposter Syndrome as a Super Power “Wing it and maybe I can do”The Curiosity Confidence Reset: how to reset yourself when you lose you confidenceInternal vs. Exertnal Founders Mood: the Founders moods affects the teams mood: “…you must adapt to the room you’re in”Robert Prisig Zen, The Art of Motorcycle Maintenance: How to find Zen in High Octane Pressure SituationsHow Important the “K” is in The Kricket Brand Identity: Marrying English Roots with Indian FoodWhat To Do When Everything is Going Wrong: do the opposite of what you think you should doHow Will & Kricket Faked It Till they Made it to get their POP Brixton site off the groundHow Soma became one of London’s Best Cocktail bars. “Sometimes the best marketing, is no marketing” 👌 ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Sep 16, 20241h 35m

Espresso: Seth Godin, 3 Golden Rules for Creative High Performance Cultures

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Sep 12, 20249 min

innocent Drinks Founder: 17 Timeless Brand Building Laws to Scale a £310 Million Brand (…You’ve Never Heard Before)

When I started the poddy, I scribbled on scruff paper a list dream brands Top of list: Innocent Innocent are THE OG challenger brand. The Innocent Illuminate (or Alumni) all built WHOPPPA brands:Giles, Barney, Emma, Peter Oden, loads more All extol fruitful learnings from Fruit Towers. Many see Innocent as a Brand & Marketing machine (they are). In this episode Adam Balon revealed something much DEEPER Something surprising. Something you've not thought about. ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 ON THE MENU:Why There are Multiple Status Games and We Are Never Playing One Status GameWhy a Story is a Deal - a UNIQUE deal between your brand and your consumer - so tell the story rightThe Science of Brand Storytelling Nike and The Rise of Metcons in Cross FitWhy Status is Making Us Live in a Blandemic - Blandemic of Buildings, Restuarants and Brands - how to escapeWhy Bad Brand Story Telling is vague, “Reflect the story world back at me, so I can find my identity in it”Why Falling in Love is Similar to Brand storytelling: Your Goal is to Reflect back to them what they want to know”The brand is a light figure in storytelling: How does your story make consumers Status + ConnectionWhy Ambition can become corruptive and how to solve itWhy the best organisational structures are focused on the “Me” and “We” (this is SO SO SO good)We Earn Status Through VirtueThe Status Game and Michelin Star Restuarants: The Downfall of Status 👌 ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Sep 9, 20241h 18m

Espresso: YOU are not your BUSINESS - Mike Davies on his Mental Break Down, Intervention, and Recovery

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) FULL EPISODE:SpotifyAppleYoutube

Sep 5, 202412 min

11 Powerful Brand Storytelling Secrets: Build Deeper Connection with Consumers, Spread Your Idea Further & Faster (…this will BLOW YOUR MIND)

In 1994, Steve Jobs said - “The most powerful person in the world is the storyteller.”“The storyteller sets the vision, values, and agenda of an entire generation that is to come”Today's Episode with Will Storr will make YOU a better storyteller to your team.Your brand a better storyteller to your consumersThe learnings in this are TOTALLY different from every episode I’ve ever recorded.Will isn’t a food and drink founder.But, Will’s lessons are CRUCIAL for food and drink founders.He’s one of my favourite authorsThe Status GameThe Science of StorytellingSelfie: How We Became So Self Obsessed and What it’s doing to usThe Heretics: Adventures with the Enemies of ScienceThe Hunger and Howling of Killian LoneStorytelling = crucial for brand building = simple stories build deep connection + spread the story further with less effortThe Status Game = crucial for brand building = raising consumers status as they buy your brand = story spreadsSelfie = crucial for brand building = helping your your consumers be “the hero” of your brand “story” = super power.Will Storr is a British author, journalist and former photographer. He has been a contributing editor at Esquire and GQ Australia. ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 ON THE MENU:Why There are Multiple Status Games and We Are Never Playing One Status GameWhy a Story is a Deal - a UNIQUE deal between your brand and your consumer - so tell the story rightThe Science of Brand Storytelling Nike and The Rise of Metcons in Cross FitWhy Status is Making Us Live in a Blandemic - Blandemic of Buildings, Restuarants and Brands - how to escapeWhy Bad Brand Story Telling is vague, “Reflect the story world back at me, so I can find my identity in it”Why Falling in Love is Similar to Brand storytelling: Your Goal is to Reflect back to them what they want to know”The brand is a light figure in storytelling: How does your story make consumers Status + ConnectionWhy Ambition can become corruptive and how to solve itWhy the best organisational structures are focused on the “Me” and “We” (this is SO SO SO good)We Earn Status Through VirtueThe Status Game and Michelin Star Restuarants: The Downfall of Status 👌 ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Sep 2, 20242h 0m

Espresso: PerfectTed's One Secret To Building an INSANE Creative Culture to unlock Tesco, Waitrose, Ocado, Sainsbury's in ONE Year

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Aug 29, 20249 min

Ep 2127 Weird Reasons Willy’s Pies Are The NEXT BIG Challenger Brand: Failing at Watford Football Club, Launching at Arsenal & Fulham, Winning Investment from Ian Wright, Ocado Launch

Building a brand = Jump off the cliff and build the plane on the way down“there are no set rules to build a challenger brand”Will and Josh, from Willy’s Pies live and breath those adagesBrash oblivion confidence -mixed with naive intelligencetempered with a big ol’ dose of cynical pragmatism good humourWilly’s Pies is the wonderful story ofaction = momentum.momentum = magic.magic = more momentum = more magic.Will, a chef at BRAT and St. John was furloughed, for long, he made taste-tantalising pies.Will pie-peddled on pie-purveying bike around East London during Lockdown.Josh, The Operator, joined Will in 2021, from double glaze windows to take Willy’s NEXT LEVEL4 years laterLaunched and got it wrong at Watford Football Club (tonnes of learnings here).Secured Ian Wright as a key investor, collaborated with wagamama,Won HUGE BRANDED listings at Arsenal Football Club, Fulham & Football ClubsLaunched into OcadoDeeply believe Willy’s Pies are the NEXT BIG challenger brand.ON THE MENU:How To Speed Up Supply Chain Jenga: Constantly Be Asking “What’s holding you up?”Why Willy’s East London Early Adopters Were A Super Power Until They’re Not - constantly think House Hold Brand from the JumpHow to NOT Do A Deal With a Football Club: Painful Lessons from a deal with Watford that went Horribly Wrong (so much in this)Willy Pies Sticker Principle + Danny Meyer Move The Salt Principle - “How you do ONE thing is how you do EVERYTHING”The Delicate Dance of Working Back Margins + Working Forward Margins to Make the Pie Price Right.How Willy’s Got Branded on The Menu at Arsenal Football Club: Show. Don’t Tell.The Pride Principle: Why don’t let it fail” is a stronger motivation vs let’s make it workLoved this one!! ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Aug 26, 20241h 28m

Espresso: Seth Godin How Shake Shack Keep The Magic as They Scale

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Aug 22, 20245 min

Oli Russell-Cowan: How Liquid Death are Taking Their US Success to Europe, Creative Audacity, Tapping Into Interwoven Subcultures and Bottom-Up Creative Leadership

Just because a product or brand works in the USA doesn’t mean it’ll work in the UK.>USA Ideas that Bombed in the UK:Hard seltzerHard kombuchaProtein water (Fiesty will change this)Nootropics - taking ages to land on our wet little islands>The UK and USA are WILDLY similar and WILDLY different. So much cultural nuance. Think of The US Office (pile of sh*t) vs The UK Office (…long live the BrentMiester General). Lancashire isn’t Los Angeles. York isn’t New York. Liquid Death is a glorious, stomping, romping, raging triumph in the States. But, how are they building the brand in Europe?Deee-light-ed to chat with the Head of Cultural Indoctrination, Oli Russel Cowan, on the podcast.Oli is a surfer, podcaster, founder of festival platform Rad Season, and a legend.And, he is the Head of Cultural Indoctrination for Liquid Death.Different inputs = different outputs = TOTALLY unique approach to brand building.Absolutely LOVED this one.-------------------------------------------------- ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here🍪----------------------------------------------ON THE MENU:1. How Liquid Death thinks, feels, and acts like surfers and skateboarders - leaning into fear through “Creative Audacity.”2. The simple way Liquid Death does marketing: What do we find funny? What do our mates find funny? It’s that simple.3. Why Liquid Death acts like an entertainment company first, and a brand second.4. How Liquid Death is launching in the UK - find “interwoven subcultures” (this is genius): skateboarders, tattoo artists, punk rockers - “your early adopters are your mass market microphone.”5. How Liquid Death uses D2C merch sales data to find their core sub-tribes globally (so clever) - always asking, where are the people who just “GET IT”?6. Why Liquid Death looks like a beer can = Seth Godin’s Purple Cow.7. Key leadership learnings from Mike Cessario: “As you get bigger, think smaller, bottom-up innovation.” 👌 ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Aug 19, 20241h 34m

Espresso: Why PerfectTed Partnered with Hardest Geezer to Blow The Doors Off The Meal Deal

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Aug 15, 20244 min

Mike Davies, The Camberwell Arms & Franks Bar: Surviving a Mental Breakdown and Anxiety Hallucinations, Defining Identity by Business vs. Life Prisms, Staying in Business for 10 Years

Craving more? Check out Dan's NewsletterDefining Identity by Business vs. Life Prisms, Staying in Business for 10 YearsI was an scatty anxious swamp of hangover when I walked through the doors. Thankfully. soon changed.High White Ceilings. Dark Mahogany bar.The Camberwell Arms is raw and capacious as tables capriciously flux with ravenous rabbles scoffing their faces with delectable dishes.Here, the staff call you Darling and Honey. They’re Darling Honey’s. Sticky Toffee Pudding Charm. Warm Souls ooze an effortless, achingly cool charm.We. Yes. Us. A brace of blokes, grabbed a brace of bar stalls, order a brace of brutally cold Estrella’s, braced ourselves for a tornado of unshackled gluttony.Signature Scotch Bonnet and Pork fat on toast. Door-stop thick sourdough. Smothered in a crispy and cuddly, unctuous-utopia of pork fat. Topped with slap-ya-round-the-face Scotch Bonnet chilli’s. SO.SO.SO delicious.Mike Davies, the owner/operator of The Camberwell Arms is a wonderful human.Mike through sheer grit and graft built The Camberwell Arms into an South London institution.Mike is a partner at Franks, Peckham, too. Recently voted Europe’s Best Bar.But success is shadowed with cost. In 2019, Mike had a mental breakdown, his head a hive of anxious wasps and worms and bats and bugs.Thankfully he recovered, our conversation BLEW MY MIND.Mike taught me something that’ll stick with me forever.There’s two prisms to define ourselves by1. Business Prism2. Life PrismPost 80’s gnarly nefarious neoliberalism we, too often, derive identity from our Business Prism (this is dangerous). After a while the business prism no longer works.F*cking loved this one. You’re in for a treat.---Let me know if you need any more formatting!----------------------------------------------------------- ON THE MENU: 1. The Power of the Open Kitchen: Why You Must FEEL the Presence of the Landlord and Publican 2. Why Constraint = Creativity + “The ascetic is the sideshow; people want to feel raw & brash authenticity” 3. The Danger of the Cult of the Chef: We Are Losing Our Ability to Feel Real Warm Hospitality 4. One Reframe to Avoid Burnout: What’s the Least Stressful and Easiest Way to Use My Skill Set? 5. Business Prism vs. Life Prism: “You Are More Than Your Work” + “Work to Live, Live to Work” - Be Careful of the Ambition Trap 6. Why DO Chefs Have Poor Mental Health? Hospitality Is Solving for Happy 7. Why Being a Precocious Tw*t Is a Superpower to a Point - “Be Out of Your Depth but Really Believe in Something” 8. Why You Must Create a Mindset Where You Tolerate the Flex of Ups and Downs and Float Over Obstacles ----------------------------------------------------------- ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Aug 12, 20241h 54m

Ep 207Supply Chain Therapy: 5 Ways To Improve Your Supply Chain and Improve Your Gross Margin for Creative Founders Who Don’t Like Operations

“Get on the couch” “Spill the beans… let it all out…tell me about your supply chain problems"*weep *weep“Look, I JUST want to go to SOHO House and drink Negronis and talk about marketing and On Brand and branding, creative ideas”“I know…I know.“…Go on have a tissue, look, I know, it’s tough being knee deep in excel”Dee-lighted to announce a Supply Chain Therapy Sesh with our wonderful sponsor Unleashed. Most founders hate supply chain.Giles Brook says “If you can’t hit 45% True Gross Margin… you don’t have a challenger brand” Getting all over your supply chain like hot rash claws back margin.Margin C-A-T-A-P-U-L-T-S your brand to INFINITY and BEYOND Josh and Bryony are amazing human beings. They make supply chain fun. It’s Short. Snappy. You’re going to LOVE this one. Full episode in the comments below 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Aug 8, 202451 min

Aaron Trotman, NON: The First to Disrupt Alcohol Free Wine, Reducing Complexity to Simplicity, Launching NON into Tokyo, London, New York, Sydney, Seoul, Barcelona, Building a Global Brand by Focusing on the Top 1% of Distribution

Craving more? Check out Dan's Newsletter6.23am. My eyes stung when I got a call saying there’s a wild Aussie in London for 4 days.You know what happened nextThey said:You two simply have to record a podcastWhatsApp tennis ensued.Aaron Trotman is a DONNY.Founder of Australian Alch Free Wine brand NONLaunched in Melbourne, Sydney, Seoul, San Fransisco, New York, Barcelona, Los Angeles, TokyoAnd, now, finally LondonOur conversation was WILD.Felt like we were plugged into some Metamorfosi Muse - - inter—galacticA.Spaceship Cruisers - - chugging fast n loose into the Wild - Wild Wild Wilderness of CuriosityWe waxed Ayahuasca, Trauma and Techno, Spaceships, Brands and Barber shops.One of my faves to date.At the end, Aaron gave me a NON stopper - it goes on top of their wine bottlesEver since, it’s been on my deskMy brain is chocca bloca NON stoppaBeen looking at it NONstopON THE MENU:Why Being a Founder is summed up in one sentence “You better like the taste of your own blood”Why Wine Alternative is a Horrible name for a new category “Don't try and create another category”How challenger food and drink business can launch in Japan, New York, Seoul, London - doingWhy NON said No to a huge Coles listing on the table “It’s better to go slower but go right”Ayahuasca + 1 + 1 = 3 Challenger Founder Thinking: How Ayahuasca retreat in Colombia changed Aaron’s approach to leadershipHow to Develop Your Founder Grit compartment “grit is half the battle, knowing you’ll pull it off and knowing it’s going to happen”.The Challenger of being an Autistic leader and managing high performance teams “I felt the empathy but black ash would come out my mouth”How NON are innovating OUTSIDE he bottle + playing with wine semiotics and spaceships to signal a totally new category - innovation often happen outside the bottle or packaging (think innocent wooly hats) 👌 ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Aug 5, 20241h 52m

Espresso: Giles Brook, The ONE Single Biggest Hiring Mistake Brands Make As They Scale (avoid this!!!)

Listen to the full episode here ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Aug 1, 20247 min

Josh White, CanO Water: 9 Totally New Ways to Build a Brand by Acting like a Fashion Brand, Securing Investment from Ricky Gervais, The Accidental Entrepreneur, The Difference between “Closed” and “Open” Distribution

I remember sampling at Bayley & Sage.On the shelf were two cans.Black.White.A shrilly lady, probably called Wendy (definitely eats Brie) tuttered: “what ON EARTH is that… Canned water??!! that’s IS never going to work”Buyers thought the same.So did friends.So did investors.No one though it would work.I kinda did, tooJosh White was maniacally obsessed, even possessed, with making canned water work and reducing plastic.They’ve been the proverbial punching bag for so many challenger brands who are now entering the category.Josh’s approach to brand building is TOTALLY UNIQUEJosh is a TOTAL Legend. Cano Water® were the proverbial punching bag for so many challenger brands who are now entering the category. Josh is a total legend. Raw. Honest. Vulnerable. Someone who transmogrifies "No" from headwind to tailwind ON THE MENU:1. The Crucial Difference between innovators and copy cats - how to lead from the front and follow your creative calling2. The Power of Juxtaposition in branding to stand out in crowded categoriesHow to Be the Richest Man in the World (…and it’s not financial)3. Why Challenger Brands need to think like Fashion brand like Gucci or Channel to truly disrupt categories4. How Josh Hustled to get Ed Sheeran, Lewis Hamilton,Harry Styles & more celebs drinking Cano5. How the word “No” will make you indestructible if you just keep going - Cano were the punching bag for the category 6. “Just think about today” - Lessons from Rehab for challenger food and drink founders7. The fine art of “Open” vs “Closed” distribution (this is super smart and something I’d never heard before)8. How Josh got his brand in front of Ricky Gervais and Won investment 👌 ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Jul 29, 20242h 15m

Ep 203Espresso: Rory Sutherland, "I am Right, You Are Wrong You Dumb Piece of Shit"

trailer

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Jul 25, 202418 min

Ep 202Will Clarke, Producer and DJ: Hustling Your Way to The Top, Making Things Happen Out of Nothing, Interviewing Carl Cox, Moby, Patrick Topping, Cooking & Creativity and The Worlds Best Restaurants

In Colombia. In Feb. On a sun-splashed beach. Ice cold beer in hand. I found a BANGING podcast by DJ and producer called @djwillclarke Devoured it. Will’s interviewed some absolutely WHOPPA guests and DJs @carlcoxofficial @moby@patricktopping @joshwink1 @waffdj @scubaofficial @dubfire @dannyhowarddj Will owns record label @allwehaveisnowofficial + released on Trick, Drumcode, Filth on Acid, PolydorHit 100M streams globally and appeared at the worlds largest festivals. Will’s also gotta food page called @willmakesyouhungry (yup…bingo… there’s the food link)Globe Galavanting takes Will to some of THE best restaurantsOur convo is jam-packed with these-are-a-few-of-my-favourite-things Rowntree Randoms. Celebrations Chocolate Box of all my Curiosities. Music, Podcasting, The Creative Process, Techno, Hustle, Making Things Happen, Branding, Business… oh! and, of course, Food…Glorious…FoodEven if you’re not planning to be a SuperStar DJ (I still am: pending) (Dropped my filthy tech-house Dido “White Flag” mix at Village Hall last week - OOOOFFF - get ya chops round that ) You’ll still bloody LOVE this. ON THE MENU: 1. Why “The audience comes last, Feel the temperature of the room” - Rory Sutherland would be all over this2. Why Consistency of brand, allows audience (and consumers) to feel comfortable3. The Grit Toolkit to Keep Going: There are dark parts of every single day, Proof hard work pays off if you don’t change the goal posts4. Sales Masterclass: How Will landed a contract with Dirty Bird Records: “Business is compromise, what’s their goal, what’s your goal” + “Make people think it’s their idea”5. Why Will’s record label is called “All We Have Is Now” - the difference on Being vs. Becoming 6. Rick Rubin Creative Genius: the deeper the roots go the more it blossoms out the other side7. Creative Teams Need 1. Absolutely No Expectations 2. You need a lot of sh*t to find gold 👌 ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Jul 22, 20241h 52m

Ep 201Espresso: Seth Godin 2 Secrets To Stand Out In Crowded Categories

trailer

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Jul 18, 20243 min

Margot Henderson, Rochelle Canteen: Successful Female Chefs in a World of Blokedom, The Hidden Genius of Fergus Henderson and St. John, Forging Her Own Path, Gentle Hospitality, The Art of Drinking a Negroni

Margot and Fergus Henderson, are, in my opinion, THE most important couple i Food and Drink.Together, they changed the British gastronomic landscape from meek, tepid swamp of meh to global powerhouse it is today.Fergus created the institution St. John and Nose-To-Tail Cooking, inspiring so many chefs.Margot forged her own path with Rochelle Canteen, inspiring female chefs to enter the kitchen or as Margot says a world of “Blokedom”.Rochelle Canteen is a little oasis, springing and blossoming out Shoreditch streets.A light escape from heavy monotony.White and Spacious, always capacious as the seasons capriciously flow:WI.NT.e.r - SpRiIIINg - Suuu mmm -eerr - A..u..t..t…umNMargot’s food is wonderfully imperfect. Like humans, it’s craggly, squirly, yummy and not-too-perfectMy goal was to really dig deep into how Margot and Fergus changed British food, their similarities and differences, Rochelle Canteen’s uniqueness, St. Johns genius.Hopefully (fingers, eyes, toes crossed) we did that.Full episode live on Monday.ON THE MENU:How Margot Survived and Others Female Chefs Can Thrive in a Chef World of BlokedomThe Difference in (Male) Hunter vs. (Female) Gatherer Cooking: Empathy + Be gentle + simpleHow to be in Business for 25 years - embrace the dramas of every day keep the joy alive keeps the business alive and making it better (that is THE fun)Why English Food is Taking OVerFrench Food as the Best in the World: “Why do we touch on cultures so lightly?The Genius of St. John and Fergus Henderson: Fergus trained as an architect = Different Input = Different Output.The Subtle Art of Drinking a Negroni: It’s More Complicated Than You THinkWhy Margot is the “Craftsperson” and Fergus is the “Artist”How To Survive When your Business is Going wrong….”you have to give it more love”Why Margot let's their Chefs “do what they want” + the simple truth is to “Understand everyone's lives truly”Why St. John Stuck to its guns + Slow build then it just happened3 Fergus Henderson Leadership Lessons: “tell them the reason WHY” + “Never Feel Sorry for yourself” + “Be Opinionated and stick to them” 👌 ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Jul 15, 20241h 51m

Ep 199Espresso: Seth Godin, What is a brand in ONE sentence?

trailer

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Jul 11, 20245 min

Ep 198Ben Branson (Pt.2) Seedlip Founder and Father of Alcohol Free Movement: How Seedlip ACTUALLY Exited To DIAGEO for Millions (£), Neuro Divergent Brand Building Principles, Embracing Tension, Global vs Local, Micro vs. Macro

Part Deux is here to demolish down your ear lobesSince the glorious success of Seedip and single handy created Alcohol Free Movement.Ben’s back doing what he does best - BUILDING F*CKING MAZING STUFF🟢 Founder of the EPIC podcast Hidden 20% - interviewed Kit Harrington, Lottie Moss,🟢 Founder of seasn - launched in Michelin star restaurants, Hand and Flowers,🟢 Founder of Pollen Projects🟢 Making waves with seasn.The texture of Ben’s mind is INSANELY unique - inspires me to -question everything.constantly feed my curiosity.and build. build. build.Ben built Seedlip ability to operate in the middle of two opposing tensions:🟢 Tension 1 micro vs. macro: How to build a (macro) global brand by focusing on the (micro) 1000 true fans in the right cities🟢 Tension 2: Go narrow & deep in home market vs. lighting new fires in new global citiesWe explore these tensions in this podcast episode.ON THE MENU:The Decision to Sell Your Food and Drink Brand is not Binary… “you can make that decision on you go”How to be an Endurance Founder: Your Role is to find out what GIVES vs TAKES Energy - focus on energy giving activitiesHow To Get Team “Buy In” to Your Big Scary Dream… “Never let your team get distracted by the big exit”The BIG EXIT Bitter-Sweet Symphony to DIAGEO - what it actually feels like when serious amounts of money lands in your bank accountWhy Being a founder is like going to war every.single.day.Embrace the tension:Tension 1: Micro vs. Macro: You can build a macro global brand if you focus on the micro 1000 true fans in the right citiesTension 2: Narrow & Deep in home market vs. Lighting new fires via social media in new citiesTension 3: building a roaring fire home market vs. easy spark in new market vs. slow burn in USAHow Ben Made the [No & Lo] Movement taken seriously - your distribution = authority + marketing + story + status = ideas spread along the curve. ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Jul 10, 20241h 33m

Ben Branson (Pt. 1) Seedlip Founder and Pioneer of No & Low Movement Interviews Me: How I Built the HUNGRY. Podcast Into My Full Time Job From My Bedroom, Landing Big Guests, Polite Persistence

seasns changing, seasn launchingnovember last year.hot summer melting into cold wintera swanky restuarant called Nessa just off SoHo at the launch part for Ben Branson’s new brand seasnsat on plush velvet pillows, deep-racing greens and hurling-purples, drinking champersBen said: “Why don’t I interview you, mate?”I volleyed “Not sureeee about that mate, will people even wanna listen to that? ”Two weeks later.It happenedA 5.5 hour podcast - the longest I’ve ever reorded.INSANE + INTENSEBen interviewed me.I interviewed BenWas a TOTAL honour to have someone I’ve respected for many years interview me.Really hope you like it.We’ve cut it into two parts.🟠 part one: next Monday 8th July.🟢 part two: next Wednesday 10th July.ON THE MENU:Why I live by ONE Rule “Ready. Fire. Aim”The Four HUNGRY P’s “Prolific Not Perfect” + “Polite Persistence”The Hidden Power of Putting Out Absolute Wank Content Consistently = Naivety is momentumHow I Land Big Guests like Julian Metcalfe on the podcast: My Outreach + Cold Email SecretsHow to write cold emails + the game of email psychology: really long vs.really shortWhy Podcasting is a game of conversational chess + space +iIndulgence of podcastWhy I am TOTALLY Obsessed with Food + Why I believe Retail Brands + Chefs will soon collide like All Things ButterThe horror stories behind the podcast + Car crash interviews + failures 👌 ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Jul 8, 20241h 42m

Ep 196Espresso: Oisín Rogers, The Devonshire - Control Your Nerves Under Pressure

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Jul 4, 20247 min

Ep 195How Allora Spritz is Wiping Out Aperol, 12 Totally Unique Brand Building Principles You’ve Probably Never Heard Before

Aperol Spritz are LITERALLY pissing money up the wall. LOL. Which pillock put prosecco in the bevraaa-geenie? Yellow is the new Orange. There's a new sheriff in Spritz-town.Aperol: Bon voyage, ta ta, f*ck off Allora: take a pew, mate. Lunch break is an hour. Ma ma Miaaaa Tastebud teleportation to Halcyon hacienda. Delisimo, bro. Each sip is whip lashes of mellow-yellow, sun-snogged Italian Summers. Orange, Green and Blue Pastel-Palaver… warmth tickling the nape of your neck… food is just right. pace perfect slow. Dom’s career is all sunshine 🍋 24 yrs old running a HUGE factory for Nestle 🍋 worked at BEAR snacks under the wise sage Giles Brook 🍋 built Australian Kombucha brand Soulfresh, Nutty Bruce from scratch in UK 🍋 MD of TRIP building rocket ship from Zero to One Now it taking on Aperol. ON THE MENU: Sure, here is the corrected numbered list:1. Unique Selling Points in Crowded Categories are a waste of time “look for BIG one brand spaces and just do the opposite”2. How Allora Tapped Into The Semiotics of Aperol “Yellow vs. Orange” and “Allora” vs “Aperol”3. Why “Product” Differentiation is easier vs “Brand” Differentiation to create a wide brand moat4. The Ying & Yang of Operations: “the danger of co-manufacturers” + “Highest possible service, lowest possible cost”5. How to go from Championship “Founder” to Champions League “Operator”6. Champions League Operator: Find the fastest path to TRUE GROSS MARGIN = less promotions, less media, less logistics “stop hiding things in the P&L”7. Why Aperol shot themselves in the foot using Prosecco and are pissing away money on each drink8. Why Allora ONLY Need to Sell Half the Units to match Aperol revenue9. MOJU & Allora “Lean” Manufacturing: Always ask What can you take AWAY vs. What can you ADD10. Inversion Thinking: Front End Value vs. Back End Value. Constantly ask yourself.. “What isn't the consumer NOT willing to pay for?”11. Redbull vs Rude Health Growth Strategies: “Innovate to grow” vs “Focus to grow”…."always keep the main thing, the main thing"12. Unique Brand Building Lessons from working with Liv and Dan at TRIP13. Charlie Munger "Wisdom is Prevention" for brand building: get very clear on the culture from day one------------------------------------------------------------ 🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟 A massive shoutout to our incredible sponsors who make HUNGRY possible: MKJ IGNITE: https://www.mkjignite.co.uk/ GS1: https://www.gs1uk.org/ Big Fish: https://bigfish.co.uk/ BOWIMI: https://www.bowimi.com/ HC Consulting: https://www.hc-consulting.uk/ 🤝 Let's Connect! Let’s link up on LinkedIn: https://www.linkedin.com/in/daniel-pope/ Stalk me on Instagram: https://www.instagram.com/_hungry.pod/🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Jul 1, 20242h 24m

Ep 194Espresso: Oisín Rogers, The Devonshire, How Guinness Shaped The Culture of Ireland

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Jun 27, 20248 min