HUNGRY.

An EXTRAORDINARY conversation on leadershipLaden with Sparkling Easter Eggs of WisdomYou’ll never find these in a-gimpy-bore-you-to-death-business-book.Osh is an wonderful storytellerWe recorded the poddy in the infamous Green Room.The Green Room hides behind the bar, where punters clamour, chinwag and pine-for-pintsIt’s sacred. sacrosanctSplashed with art.Sensory overload.At night, it morphs into every texture, shade and flavour of raucous fun.If you're curious about some of the artwork discussed in the back half of this conversation...Deffo recommend watching this in Youtube in 4K.ON THE MENU:Your Job as a Leader is to “take away the silent interferences”: 1% alone doesn’t make the difference, when 1% difference add upThe Devonshire 3 Week Waiting List Secret to create Happy customers: Happiness is Reality - ExpectationsWhy More Publicans Should Think and Act Like Stormzy after GlastonburyWhy Service is Black and White, and Hospitality is ColourWhy “Hospitality” is an AWFUL name and Needs a Rebrand “…we’re in the business of looking after people”Danny Meyer’s “Salt Shaker Principle” vs. Osh’s “Point North” Leadership PrincipleThe Devonshire Value For Time vs. Value For Money RuleWhy The Devonshire THINK like Retail Business “your product is a memorable experience that can be traded as a story”.The Devonshire No Shots Rule + Bottom Up Leadership.. “Great Ideas Come From a Single Place, Not a Committee”Daniel Khaneman Behavioural Economics: The Peak End Rule + Always Bring The Card Machine With BillWhy The Devonshire have a Secret Medicine Cabinet to Keep Customers SweetThe Legend of Sujan: ALWAYS Explain as leaders WHY we are doing somethingWhy 1% Improvement Doesn’t Take Away from Enjoyment “Solving Problems is Cathartic” 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Honour to sit down and chinwag with Marketing Genius, James Smith.James built a WHOPPA social following through honest, direct, empathetic marketing.Last year, he moved into the challenger space, launching Neutonic (a nootropic blend of research-backed ingredients to help boost your productivity) with Chris Williamson and Luke Betts.Our conversation is JAM-PACKED with GOLD.ON THE MENU:The Success Paradox: “Never stop doing the things that make you successful, as you get successful“Billboard vs. iPhone Rule: The Attention Landscape is CHANGING FAST, don’t let your EGO get in the way.Ted Talk vs. Tinder Confidence Rule: “Confidence in one part of your life, doesn’t equal Confidence in other parts of your life” = ACTION = way out of everythingWhy “Negativity” is Progressive Overload for Creativity: get slightly pissed off to get creativeThe Ugly Sibling HONEST Marketing Rule: “We have 3 flavours, and this is the worst”Uber Surcharge Happiness Rule: “All Wins Feel The Same”, so celebrate every small win the same as the big win.George Mack Optimism Rule: Why there’s more USA Comedians vs. UK ComediansHow Neutonic will SMASH PRIME to pieces: Build a Brand SEPARATE From Your Personal BrandUnusual Ju Jitsu x Marketing Laws: Force Yourself into Mistakes = Uncomfortable positions = Unexpected Outrageous upsidesWhy Sh*t British Weather Is a Super Power Creating So Many Extraordinary IndividualsWhy Clapham Fitness Influencers are RUINING the World + DeclinismNassim Taleb’s Psychological Barbell Strategy for Creativity: High Self-Doubt vs. High Self-BeliefSwimmers Body Illusion Fallacy: “You Don’t Pick Your Sport, Your Sport Picks you”Confidence is Your Relationship with Failure NOT SUCCESSConfidence comes from Competence. Competence comes from action. Action is the answer to everything. 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ben Branson founded Seedlip Drinks. Seedlip pioneered the Low to No movement. The Low to No Movement helped more people go sober.More sober people, led to more happier people. More happier people, more productive people.We REALLY don’t understand the power of Sober (just yet) It’s unfathomably enormous. In 50 years, we'll teach kids in school. Going sober is discovering coffee. Going sober is discovering electricity. Going sober is discovering penicillin. Going sober is discovering Nandos Garlic Bread & Chicken Thigh combo (dun kno, my G) Honour to sit with LEGEND and great friend, Ben BransonRecorded at our Live Podcast + Supper Club back in May at Coal Rooms, Peckham We’ve got 7 more Live Podcasts + Supper Clubs coming up this year.16 peeps MAX. Exclusive for our Newsletter readers only. Wanna hang out with the donny food & drink founders? Subscribe in comments below. ON THE MENU 1. Why Building a Brand is like jumping off a cliff and building the plane on the way down2. Unveiling The Seedlip Success Blue Print: Local vs. Global vs. Micro vs. Macro 3. “You want people to think you’re idea is f*cking stupid” - you want strength either side 4. Where are your 1000 true fans GLOBALLY? It’s easier to sell to a bar Barcelona vs. a pub in Lincoln 5. Why Seedlip Chased Credibility “… I never once said Seedlip was great, I let other people do that?” 6. The world’s changed, so has the way you build brands: “social media is blurring the borders” + “everything is happening at the same time” 7. How Seedlip cracked the EXPORT ENIGMA: get them to pitch to YOU8. Julian Metcalfe, Pret a Manger Founder “Simplicity is Hard, Complexity is Easy” 9. Ben Brand “Make it SIMPLE, Don’t SIMPLIFY it” 10. How Founders can think "Fast & Slow" + Rick Rubin “distraction is not procrastination”11. If you’ve got an idea…. If it’s REALLY a good idea DON'T LET IT DOWN 12. Don’t second guess yourself as you get bigger… “Never hire a great CV and a middle aged man”👌 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

"We only sold 20 burgers in our first market run." ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

It’s Christmas. I’ve stuffed my face all week. Drunk. Don’t know what day of the week it is.And am having some rest as 2025 is going to be HUGEReposting one of the most downloaded episodes of all time which was recorded 2 years ago with Waitrose.Alas. Back to the left overs Normal service resumes next week 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Why do so many food & drink brands struggle on D2C? Why do MOJU or SURREAL absolutely kill it ?Jack Rubin knows D2C better than anyone I know The D2C Donny Honour to wax lyzzy about how he’s built Purdy & Figg into a HUGE WHOPPA brand Love D2C or love Behavioural Science - you’ll love this ON THE MENU: 1. Charlie Munger’s Lollapalooza Principle for Building HUGE D2C Brands - Business Model - spend X make Y- Allowable cost of acquisition- Contribution on first order- Future order + continuity plan2. P&F Behavioural Science Context Reframe: = “Cheapest candle vs. the most expensive cleaning product” + “Give your home a Spa Day”3. Behavioural Science Secrets behind McDonalds $ 1.2 Million Law Suit “1.2 million is one hourswork for McDonalds” 4. KFC and OGILVY Selling Fries In Australia - how to create intangible value through - Loss aversion- Social morning- Anchoring- Value pay off5. Food & Drink Brands YOU MUST “get out of the Super Market Mindset if you want REAL D2C success ” 6. P&F Relentless Focus + Three levers to grow any brand “founders make the mistake of doing all at the same time” New channelNew productsNew markets7. Founder HACK: “reading a book in the working day is the most underrated hack of all time”| Effective > Efficient. 30000 ft vs. 3 cm problems 8. Why P&F Produce 10000 adverts a week using AIDA “Attention, Interest, Desire, Action”9. Why Curiosity is the birthplace of creativity = Maximise output NOT input10. KNOW YOUR MARKET “a bad team will win a good market, a good team will lose in a bad market” 11. Alex Hormozi D2C Sales Principle; “Time to value” + “Effort to value”: £10,000 Liposuction vs. £10 Fat Loss Book. 12. Alex Hormozi Context Shape Shifting “You believe what you want to believe” 13. Founders Ask yourself: What if we just DO ONE THING WELL for another 5 years?” 14. How AG1 7x Sales using "The Effective Executive"+ Seth Godin’s “Psychographic” vs “Demographic” Rule 15. Leadership Principle: Instinct vs. Intuition “instinct is more physical”. train instinct🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

James Watt shares why price laddering is the ultimate growth hack most brands ignore. From £1.25 basics to £10 ultra-premium brews, discover how BrewDog uses this strategy to attract everyone—from first-time buyers to hardcore fans. We break down how offering different price points boosts accessibility, creates perceived value, and drives trade-ups to more profitable products. ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Book a North Star Demo - by emailing the legend here [email protected] Wanna land Tesco Sainsbury's CoOp or Waitrose & Partners in 2025?Well, my friend, good newslisten up. Delighted to welcome Kieran South founder of North Star on to the poddy We chat all tingz Category managementCategory Management is THE secret weapon you didn’t know you needed The thread from founder vision <> buyer goals <> retail success = build mahoosive brands. Yes, North Star are a poddy sponsorNo, we’re not flogging their gearThis is jam-packed with value, that’ll transform your pitch decks. ON THE MENU: 1. Defining Category management for 3 years olds2. The Difference between Category Management for BUYERS vs BRANDs3. PerfectTed: What ACTUALLY is incrementality: if we took this SKU off shelf, would shoppers switch?3. 3 Golden ways to drive incrementality that NO ONE Thinks About (this is gold))4. Why Brands who think about their brand LOSE, but, brands who think about the category WIN5. How do you grow a category for dummies ?- more shoppers in stores (Tesco club card) - More shoppers in store buying more in your category = penetration- Weight of purchase 6. Never Forget: Your shopper CHANGES as you move from early adopter to household brand 7. Why Category Management is “turning on the lights” no more guessingFull ep Monday🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Ever wondered what it takes to run a top-rated gastropub? Brendan from The Unruly Pig breaks down why Michelin-starred restaurants often struggle to make money, dealing with sky-high costs for fancy ingredients and skilled chefs⁠. What's super interesting is how they've cracked the code at The Unruly Pig. While fancy Michelin spots might serve 45-60 people on a Saturday night, they're pumping out 100-120 covers⁠. But here's the clever bit - they've actually simplified their menu over time, focusing on doing fewer dishes really well instead of trying to please everyone⁠.It's a brilliant look at finding that sweet spot between high-end dining and running a profitable business, all while keeping the locals happy and attracting food tourists from across the country ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Recently, I’ve had to really really DIG IN.Grind. Grind. Chew glass.Wade in. Full send. Gary delivers a Masterclass in Grit & Sales Our conversation really helped me.I know it’ll help you, too. ON THE MENU: 1. Why going bankrupt is a death by a thousand paper cuts - but it’s the best day of your life too2. Sell. Sell. Sell. Why too many brands skip Challenger Brand “Leg Day” - you HAVE to get good at sales3. Why “Denial” is both very good and bad in business + how to use the power correctly4. How Challenger Brands can launch SUCCESSFULLY in Ireland: “The Irish market is way more complicated”5. Be GRATEFUL: Why the UK grocery market is the best in the world vs. Australia and USA vs. France6. VITHIT’s Brand Code: Look great. Be great. Taste great7. Zoom out + Embrace GENUINE optimism: “Failures are little steps on the ladder to success”8. Why the Irish punch above their weight in business: “Storytelling is in the Irish blood” - The storyteller is the most important person in the world (Steve Jobs)9. Is the David Lloyd the greatest distribution point of all time? “How do you catch your shopper on their journey?”10. “If you focus so much on a closed door, you’ll never see the open door right next to you”11. Why “Insecurities” are a modern-day problem: “If you ask, What’s wrong with me? You’ll find something”12. How to build a brand WITHOUT VC funding and why brands with HUGE VC funding are going BUST!!!13. The Rolling Stones brand-building rule: Pick a dead category and innovate there.14. How to deal with people fcking you over: Don’t leave yourself open + Get the fck on with it15. How to survive when you’re in the shit: “You only need to win once” + “Just keep going, it’s a never-ending fight”🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟A massive shoutout to our incredible sponsors who make HUNGRY possible: ►Big Fish: (https://bigfish.co.uk/) ►North Star: (www.northstarbc.co.uk)🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Tarquin's Cornish Gin is a perfect example of how passion, creativity, and strategic spending can transform limited resources into a successful food and drink brand.Driven by obsession and love for the craft, Tarquin Leadbetter refused to outsource, instead mastering the distillation process himself. His approach combined resourcefulness—like affordable local branding and budget-friendly equipment from Portugal—with a commitment to quality and authenticity. ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

In 2016, I read Business For Punks.One of the greatest business books of all time. And, a huge inspiration to start HUNGRY. Total honour to sit down with James Watt, BrewDog founderThis is a F*CKING BANGER!!!!!!Deffo watch on Youtube if you can, first time we’ve recorded in 4K cinematic a.k.a grown up cameras. ON THE MENU: 1. The Swimming with Sharks Gratitude Rule: “there’s a 100 billion to 1 chance of you being here so GO FOR IT” 2. Why Good founders solve problems, but Great Founders use obstacles to find a different way of thinking3. Be thankful for obstacles “obstacles are the way you differentiate, find magic + show the world what you’re really made of” 4. BrewDog “Challenge Everything” Dogma = Einstein “blind faith in authority is the greatest obstacle is truth”5. BrewDog “Speed” Dogma = “You set the speed of your company, you set the deadline” 6. BrewDog “Speed” Dogma = “We count time in dog years” “Brands don’t understand the impact of speed” 7. . BrewDog “Dogs on Deck”” Dogma = “You simply HAVE TO BE where the action is “8. Nassim Taleb Speed Barbell: “Speed speed speed + accept 20% of the time you’ll be going wrong + Use your customer to course correct”9. . Seneca Barbell: pure action + pure reflection = Pain + reflection = progress10. Why BrewDog Will Never Hire Blue Chip Losers ever again 11. Why Competition is a Gift From God - but NEVER focus on the competition 12. Barnacles On a Boat Rule: Don’t just put systems in, a straight jacket of policy13. Why James Has Two Desks: Analogue vs. Digital “you can’t create the future looking at an inbox”14. Question One: If I spend this £1 do I get a 10x return vs. competitors?15. Question Two: What could you do that would kill your business?16. Question Three: What is 5 craziest random things I can do right now to grow by business 17. Why Founders MUST accept: Your Team will NEVER think like a founder + Your head is different vs your team18. Fire Fast Rule: "If you were running a marathon you wouldn’t wait till mile 22 to take the stone out"19. Why Brands Fail in Supermarkets: “You didn’t fail because of the supermarket listing, you put something on shelf that wasn’t good enough”20. How BrewDog Used Price Laddering Psychology to go Premium Mainstream 21 . Price Laddering: “You need hooks to bring people into brand” + “Value perception” + “Create margin enhancing opportunities”22. Why Staying successful is harder then getting successful "everyday re-earn your success"23. REMEMBER: You Don’t Own Your Brand Your Consumer Does 23. Elon Musk Advice for Food & Drink Founders “Don’t do sales” + “Cut the crap committee”============================================== 🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟A massive shoutout to our incredible sponsors who make HUNGRY possible:►Big Fish: (https://bigfish.co.uk/) ►North Star: (www.northstarbc.co.uk)🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

https://podcasts.apple.com/gb/podcast/alex-smith-the-strategy-expert-and-no-bullshit/id1537239469?i=1000659223965Listen to the full episode here ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

The Unruly Pig is The UK’s Best Pub🐷 Number 1 & Winner – UK Top 50 Gastropubs Awards 2024🍺 National Restaurant Awards 2024 Top 100 -#56🐷 GQ Magazine Food & Drinks Awards 2023 – “Best Pub”🍺 Taste of East of England Awards 2023 – Winner & Gold Award🐷 The Sunday Times-Best Sunday Roasts in the UK 2024🍺 The Good Food Guide 2024 – “Britain’s 50 Cosiest Pubs”The food is slap-bang, full-sha-bang STONKINGLY delish.Brendan Padfield, Unruly founder, is a wonderful human.Garrulous raconteur who oozes delicious stories.THE perfect long-luncheon conversation companion.(we’d had a 3.5 hour lunch before we’d even started the f*cking 2 hour poddy🤣)ON THE MENU:How The Unruly Pig Survived a Fire burned down their pub three months in “always look for the positive” + “Excellence is the ability to withstand pain”Thinking Fast & Slow: How the fire made them slow down and refine. refine. refine the menu.How Brendan Deals with the Burden of Being The Best “only the paranoid survive, but don’t be too paranoid”How The Unruly Pig created the “Britalian” Category of One to become the UK’s No. 1 PubWhy The Unruly Pig NEVER SELL a Burger or Fish & Chips: If you’re the same on everything, you’re in a race to the bottomThe Dishonesty in Hospitality: suppliers underdelivering, staff nicking wages + how to solve itBrendan’s one question to stay BOLD + SIMPLE: what’s your conviction rate out of 10?The REAL Reason Michelin Star Restaurants are going under “our VAT rate is 20% compared to 5% in Europe”How we Change Hospitality from “Transient Job” to “Illustrious Profession”🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Tarquin Leadbetter dives into his absolutely genius strategy of focusing on local brand building in Cornwall, capturing the seasonal tourist market, and gradually expanding nationally. He describes how he used a regional focus to market cost-effectively across the UK—a concept he calls the "Doom Bar effect" - based on the small brewery born on the North Cornish coast that scaled to become the UK's best selling cask and bottled ale.Key Takeaways: you can market to a national audience on a local Levelmarket locally and then follow everyone back to their homebrand awareness builds meek fans ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

In 2018, Jeremy Pang built a HUGE cookery school, School of Wok in Covent GardenSo huge, so forward thinking Tesco , Sainsbury's , Waitrose & Partners come knocking.Suddenly, School of Wok launches into 1200 storesHappy days? Right? Well, that’s when it started to go wrong (all revealed in our conversation) Thankfully,Jeremy Pang is a total legend. Relentlessly resourceful. Go getter-grafter. Deal maker. Grit-graft, twist-turn, plot-pivot, Jez, got School of Wok back on it’s feetCharlie Munger: Wisdom is PreventionOur chinwag is a Cautionary Grocery TaleListen slowly, soak in quickly We also chatter: how China town changed, the rise of asian cuisine in London, sales tactics, building a massive Youtube Channel, Portuguese influence on Asian food ON THE MENU: 1. The Subtle Art of Wangling Free Stuff: what are their BENEFITS + what are my asks?2. Two Golden Challenger Sales Rules: What’s their victory speech + how do we make our buyer famous3. The Simple Challenger Principle: Make as money as you can, spend as little as you can 6. How School of Wok got traction with No budget: Do Things That Don’t Scale 7. How to do MASSIVE Brand deals: Use your specific knowledge to fill specific gaps 8. Outside The Box Thinking to Maximise Trade Shows on a TINY budget: where can we add theatre? 9. Gokwan’s Business Secrets: know your audience, know your customer, know your product 10. Why the Industry narrative “buyers are the be all and end all” is totally WRONG11. The Art of Creative Strategy: Creativity + constraint = Simplicity in Complexity12. Redbull Effect + Brand Frame: We need Anthropology > Economics 12. What ACTUALLY is MORE for your brand? Don’t go into grocery if it doesn’t stick to your values ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Tarquins are a brand I adore. A brand who followed no “rules”.Tarquin turned beautifully constrained budgets from headwind to tailwindThey’ve built a WHOPPAAA business, by not focusing on London.Distribution Density> Distribution BreadthBrand Depth > Brand AwarenessDie Hard Fans> Meek FansLOVED this episode. ON THE MENU:The Prudent Path to Profitability: Why Founders must OBSESS with the path to profitability “Giles Brook you don’t have a business if you can’t hit 40% gross margin”How Tarquin Mastered the Art of Timing: Timing is Tailwind, but you need to be in the water to catch the waveSell, Sell, Sell: How Tarquin got the brand off the ground hustling to pubs in CornwallDistribution Density: Why Tarquins constrained their distribution to Cornwall for 5 yearsSeth Godin’s Purple Die in Swimming Pool vs Ocean: why Tarquins opened 7 retail stores Brand Depth > Brand AwarenessThe Doombar Effect: how to market to a national audience on a local levelMargot Robbie & Pimms: 4 Ways Tarquin would reinvent Pimms to make it BOOT OFF in USA and AustraliaPermission marketing: How Tarquins use email to build a HUGEEEE D2C channelWhy momentum solves a lot of problemsPerry Haydn Taylor Packvertising: Why Tarquins focused all their beautifully constrained budgets on the bottle ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

I remember the day with marble-polished clarity. The day I sodomised my first Black Bear BurgerBrixton. 2020. In the strangled-mangled shackles lockdown, at my mates on Efra road.A celestial chubby steaming parcel of joy arrived. Lip-smackingly, soul-spankingly, face-melting YUM.My fave Burgus in London, and Stew is an absolute GON THE MENU:Packvertising Genius: How Black Bear Burger turned their Deliveroo packaging into a Storytelling MachineSurviving Crispy Chips Crisis: How BBB solved the customers problems BEFORE they existedThe Simple Reframe Behind Why Black Bear Burger worked at Exmouth Market when Dirty Burger failed - we are a restaurant that sells burgers NOT a burger restaurantThe Beer Sommelier Rule: Focus on the thing you’re competition can’t to STAND OUT - why BBB Focus on the Sides.A Master Class in Persistence: The dark grit of street food market and BBB blagged their way into BoxParkBattle vs Boredom: How to push through the tedium of persistenceWhy HipPop Is the greatest music to eat burgers too = layers + layers that, warmth and connection added to your burger ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

TOTAL HONOUR to sit down for a podcast part two with the legend Seth Godin.We go DEEP into the Strategy + Brand + Storytelling Secrets of the best challenger brandsTony’s Chocolonely vs. Cadbury’sBlank Street Coffee vs. StarbucksNespresso vs. KencoFarmers Markets . Supermarket LettuceTeaser below, fully eppy Monday morningON THE MENU:David Chang Momofuko + Brussel Sprouts with bacon Rule: Pick your customers, pick your future - “Some customers will cross the street for your brand promise”Nike vs. Hyatt Regency Trainer: “9/10 a rebrand is just a relogo exercise. q logo is NOT a brand”Why Brand is the story people tell themselves about the promise you’re makingFarmers Market vs. Supermarket Lettuce: Why Strategy * Storytelling SIMPLY have to dance togetherThe Warm Apple Pie Rule: “Storytelling doesn’t have to be words”1000 Year Marketing Rule: Status, affiliation, freedom of fearDelicious = Dumb. Saying your brand is delicious is dumb “we do not have a delicious shortage”Surfing & Strategy: Good surfers just pick good waves - what wave are you on?Why Functional Beverages are Stupid “Food and drink is often moments of inspirations, vs long tails of commodity”The Time, Game, Empathy, Systems of Strategy: Nespresso vs. Starbucks vs. Blank Street CoffeeThe Circle of Us vs. The Circle of Now: Tony’s Chocolonely vs. Cadburys “What are you doing today? You’ll be glad you did tomorrow”Why Marketing to an Alien Species: Marketing is a cultural signal “They’re only weird to you, not weird to them, you’re weird to them”Why Elegant Strategy = Simplify then add lightnessBaby’s Don’t care about Albania “your goal is to extend the Circle of Us vs. Circle of Now” 👌 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

Seth Godin's take on Status, Affiliations, and Freedom from Fear, How Heinz Ketchup Lives Rent Free Inside Your Childhood Memories, The Circle of Us vs. The Circle of Now, & Union Square Cafe and Danny Meyer's Restaurant Strategy. Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It'...

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a brand building master class like you've NEVER head before Botivo Drinks | B corp are one of my fave brands The level of DEPTH Imme Ermgassen and Sam Paget Steavenson have gone into to build BOTIVO is CRAZYYou're in for an ABSOLUTE TREAT ON THE MENU:1. How BOTIVO was Born out of a Unusual Request at Lavish Parties like Calvin Harris, Ellie Golding, Prince Harry & Megan 2. Always Go Against the Category: Be a pleasure brave brand in a sea of moderation3. Make something your CONSUMERS ACTUALLY WANT “there’s a difference between TASTY and IMPRESSIVE4. The 4 Brand tensions to brand (this is GENIUS)- cultural tension: the zeitgeist - category tension: white space + counter opportunity - consumer tension: who are they and why are they different - What can you do no one else can do6. Why BOTIVO created 21 characters for a dinner party with actual names who are their mates 7. Seth Godin’s Psychographic vs Demographic “STOP Targeting Gen Zzzzzz” 8. Ray Dailio Brand Building Principles “In life think about 2nd, 3rd, 4th order consequences of decisions making” BUT in brand building “ think of 2nd, 3rd, 4th brand touch points to build real depth9. 2nd, 3rd, 4th order brand touch ponts = Slowwwwwlyyyyy introduce more touch points = increase occasions = increase consumption frequency = increase Rate of Sale 10. Stephen Pinker’s Strawberry Cheesecake Principle: Priming people for perfect experience 11. Why BOTIVO act like a Theatre House = Set the stage = Theatrical tone of voice = Great brand = stories 12. Why hard is an unfair advantage + you need insane amounts of stamina 👌 ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

FULL EPISODE:AppleSpotifyYoutube ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Art vs. Commerce: How Elspeth balances creative freedom with business realities. Photographer Elspeth Vincent's journey, highlighting her artistic development and the business lessons she learned. Early Inspirations: Elspeth’s family influences and initial artistic explorations. Role of Mentorship: How photographers like Hanina shaped Elspeth’s growth. Finding a Unique Style: What makes Elspeth's style distinct and how experimentation helped. Overcoming Imposter Syndrome: Strategies Elspeth used to combat self-doubt. Pricing, Packaging, and Marketing: How Elspeth sets rates and finds clients. The Impact of Burnout: Elspeth’s experience with burnout and recovery. Passion and Career Fulfillment: How Elspeth’s passion contributes to her well-being. Entrepreneurial Parallels: Resilience and confidence in her artistic and business journey. Advice for Aspiring Photographers: Tips on finding a niche and building a client base. ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 ON THE MENU:1. Elspeth's photography of founders2. Elspeth's travels to L.A. and New York3. Work with notable people: Tom Straker, Jamie L., Ed Williams4. Connections with many founders5. Lessons learned from successful people6. Discussion of the creative process7. Hustling and building your own brand8. Inspiration for building out Hungry.9. Elspeth's personality and coolness10. Encouragement to enjoy the conversation ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

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Absolutely LOVED this conversation.Jack is well-traveled, well-read and well-fed.Whipper-smart and great fun.Perfect ingredients for a perfect conversation partner.Our conversation oozed and grooved from Surfing to Sauces, Bad Bosses to Best MBA’sJack’s taken the reigns from Rick and is captaining the Stein Ship into future waters.You’re in for a treat. ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 ON THE MENU:What Surfing Teaches You about Cooking & Business: “Understand the basics of your environment “The Art of Catching Waves and Making Sauces: Pressure + Tempo of Surfing & Servic:Why the Best MBA is a Kitchen Porter: why NOMA gave their Kitchen Porters EquityLife and Travelling Lessons from his old man Rick Stein: “When you travel, travel with eating in mind”Vanilla Sea Bass Principle: The Hidden Danger of 1% Improvement “1% improvement has a cost”Why the Stein Group have a David Bowie Style Council to measure “brand”.“Why everything is craft, even the very worst bits are a form of craft”The Stein Succession Plan: How Jack forges his own path vs. being known as Rick Stein’s son.Stein’s Path to Growth is Hidden in Plain sight: “the rooms made the business” 👌 ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) FULL EPISODE:YoutubeSpotifyApple

Delighted to wax lyzz with mi amigos PJ and BM.MKJ Ignite are a sponsor of the poddy.They’re great friends.And, yes, they’re recruiters(ohhhh gawwddd, I just used the “R” word) (cuff me Mr. Officer)Chill-AAxxxx, they're TOTAL LEGENDSPeople don’t talk about onboarding enough. Imagine walking into a 5* hotel and your room is a complete tip. You’d be miffed.So many founders and brands are working at such a ferocious pace.They’re forgetting to do the brilliant basics. Forgetting to tidy the room.So the employees onboarding is scraggly at the best of times.This podcast will help that. ON THE MENU: How You Do One Thing Is How You Do Everything: Focus on Speed after you offer someone the roleSet the TONE and TEMPERATURE of the brand before the person joins the teamIf you’re a small team or baby brand, partner with other Sales Directors and Finance DirectorsWhy You Must Give Breathing Space: lessons from HONEST Burger and Good Rays CBDBest practice onboarding from Rheal SuperFoods and Hunter & Gatherer: let people onboard in their own time.How to Do Myers Briggs and Install Ways of Working without making it super lameThe Dance between “being valued” and “adding value” ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk

"There are no rules, so create your own rules” -Tyrell’s Crisps & Chase Distillery founder: 16 Controversial Lessons from a £40 Million Exit and a £75 Million Exit to DIAGEO “…there are laws, but there are NO RULES”Back for a part two, with the Food & Drink OG DONWill Chase builds and flips.A MasterClass in Life and Brand building.Loved it. It’s long. Very long. So take it in slowly. ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 ON THE MENU:Alan Partridge Brand Building Rule: As a Founder get into the character of your brandChampagne vs CocoPop Shopppers: How does gut health go mainstreamSurviving WW2 and How our Food System is F*cked: the Solution lies in the Problem, and (always) a Problem Lies in the SolutionBuddhism, Bhutan & Brand Building: How to Cage Your Founders Monkey MindNapoleon Brand Build Strategy 1: “Genius is doing the Average thing when Everyone around you is Losing their Mind”Napoleon Brand Build Strategy 2: “Get in trenches & BE IN IT with your customer”Why Momentum = magic, magic = momentum, momentum = more magicAUDI Logo: Why You Senior Leadership team must operate like the Audi LogoHow Will’s turned his Bi Polar into a Superpower: the DOWN drives the UPGratitude Principle “Founders work 80 hour week so they don’t have to work 40 hour weeks”Price Laddering Principle: How Tyrells launched Vegetable Crisps to increase Margin + Drive ROS in Core RangeThe Graza Olive Oil Genius: Sizzle vs. Drizzle of Brand BuildingThe Strategy to Drop you Av RRP to become a Household Brand: “you get value through scale”Why Categories are Like Fishing in Ponds: You Choose Where you FishDON’T SELL YOUR BRAND: When You’re In The Winners Enclosure You Realise All The Fun Was in The Race 👌 ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) FULL EPISODE:YoutubeSpotifyApple

Making bugs mainstream is a brilliantly bonkers idea.I love brilliantly bonkers people.This Poddy was bonkers and brilliantyummy wisdom left me bug-eyed n’ bonked outLeo is an EXCEPTIONALLY bright visionaryLeo sees bugs on bougie small plate menus in Shoredtich,Cricket Con Carne demolished on hungover Boxing Days in GlasgowAnd, SpBug Bol with Garlic bread for your Tuesday Tea (certy: the best dinner on a Tuesday)YUMBUG is backed by the genius Ollie, the man behind BOTIVOAnd, James Watt founder of BrewDogThis is AltMeat 2.0 (less the DC10 Drug Dealer Ingredient Deck) ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 ON THE MENU:YUMBUG Behavioural Science Strategy to make Bugs Mainstream “it’s all about perception”The Pillars of Strategy, Eduction = Curiosity + Great Experience = People come back.How YUMBUG are Reverse Engineering a Successful Mass Market Supermarket Launch:Why Culture is Truth. Different question = different truth. We eat prawns but don’t eat bugsThe American Curiosity/Paranoia Paradox: America is a culture of immigrants = Positive questioning = curiosity + Negative questioning = paranoiaWhy You Must Treat an Investor Like a CustomerThe Raising Money Tension: “Don’t spray and pray” + “what’s their victory speech?”Product-Market Fit vs. Story-Investor Fit: Opportunity and Mission is Common language between investors and foundersThe “Just Another Day In Paradise” Founders Mindset, Cruise Ship vs. Dingy (F*CKING LOVED THIS)Why Founders Must Turn up Each Day in the dingy and pretend you’re on a cruise shipRory Sutherland: We need to solve problems, not win arguments - VITAL for Food & Drink foundersEmotional Agility vs Emotional Fragility: founders be malleable with your mind, The Difference Between Radical Candor vs. Ruinous EmpathyPaul Graham Do Things That Don’t Scale Create a great memorable first experienceShallow experience vs depth of experienceWhy sweat the small stuff is bad advice for brands: It matters argument vs it matters most80/20 Pareto Principle of Punchy Hustle: What is the cost of focusing on the detail?Perceived value vs actual value: Does Design Really Matter? 👌 ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) FULL EPISODE:YoutubeSpotifyApple

Me loves me’s a-bitta Kricket.A raucous rollercoaster of Mumbai-melting, Bombay-bouncing, spice-slapping flavourBowls you over.Smacks tastebuds for 6.Often, with my brother, we roll up, hunker down, nestle in, zonk out at their Brixton site: unadulterated gluttony erupts.And, the name, Kricket - I think - maybe - is one the greatest brand names of all time.Cricket, the sport, played in England and India.Marries the two countries.Kricket, the restaurant, combining British Ingredients with the flavours and aromas of India.And, the “K” is so iconic.to me it representsdoing things differentlyquestioning everything. ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 ON THE MENU:The Messiah vs. Imposter Complex: Why Will Uses Imposter Syndrome as a Super Power “Wing it and maybe I can do”The Curiosity Confidence Reset: how to reset yourself when you lose you confidenceInternal vs. Exertnal Founders Mood: the Founders moods affects the teams mood: “…you must adapt to the room you’re in”Robert Prisig Zen, The Art of Motorcycle Maintenance: How to find Zen in High Octane Pressure SituationsHow Important the “K” is in The Kricket Brand Identity: Marrying English Roots with Indian FoodWhat To Do When Everything is Going Wrong: do the opposite of what you think you should doHow Will & Kricket Faked It Till they Made it to get their POP Brixton site off the groundHow Soma became one of London’s Best Cocktail bars. “Sometimes the best marketing, is no marketing” 👌 ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

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When I started the poddy, I scribbled on scruff paper a list dream brands Top of list: Innocent Innocent are THE OG challenger brand. The Innocent Illuminate (or Alumni) all built WHOPPPA brands:Giles, Barney, Emma, Peter Oden, loads more All extol fruitful learnings from Fruit Towers. Many see Innocent as a Brand & Marketing machine (they are). In this episode Adam Balon revealed something much DEEPER Something surprising. Something you've not thought about. ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 ON THE MENU:Why There are Multiple Status Games and We Are Never Playing One Status GameWhy a Story is a Deal - a UNIQUE deal between your brand and your consumer - so tell the story rightThe Science of Brand Storytelling Nike and The Rise of Metcons in Cross FitWhy Status is Making Us Live in a Blandemic - Blandemic of Buildings, Restuarants and Brands - how to escapeWhy Bad Brand Story Telling is vague, “Reflect the story world back at me, so I can find my identity in it”Why Falling in Love is Similar to Brand storytelling: Your Goal is to Reflect back to them what they want to know”The brand is a light figure in storytelling: How does your story make consumers Status + ConnectionWhy Ambition can become corruptive and how to solve itWhy the best organisational structures are focused on the “Me” and “We” (this is SO SO SO good)We Earn Status Through VirtueThe Status Game and Michelin Star Restuarants: The Downfall of Status 👌 ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) FULL EPISODE:SpotifyAppleYoutube

In 1994, Steve Jobs said - “The most powerful person in the world is the storyteller.”“The storyteller sets the vision, values, and agenda of an entire generation that is to come”Today's Episode with Will Storr will make YOU a better storyteller to your team.Your brand a better storyteller to your consumersThe learnings in this are TOTALLY different from every episode I’ve ever recorded.Will isn’t a food and drink founder.But, Will’s lessons are CRUCIAL for food and drink founders.He’s one of my favourite authorsThe Status GameThe Science of StorytellingSelfie: How We Became So Self Obsessed and What it’s doing to usThe Heretics: Adventures with the Enemies of ScienceThe Hunger and Howling of Killian LoneStorytelling = crucial for brand building = simple stories build deep connection + spread the story further with less effortThe Status Game = crucial for brand building = raising consumers status as they buy your brand = story spreadsSelfie = crucial for brand building = helping your your consumers be “the hero” of your brand “story” = super power.Will Storr is a British author, journalist and former photographer. He has been a contributing editor at Esquire and GQ Australia. ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 ON THE MENU:Why There are Multiple Status Games and We Are Never Playing One Status GameWhy a Story is a Deal - a UNIQUE deal between your brand and your consumer - so tell the story rightThe Science of Brand Storytelling Nike and The Rise of Metcons in Cross FitWhy Status is Making Us Live in a Blandemic - Blandemic of Buildings, Restuarants and Brands - how to escapeWhy Bad Brand Story Telling is vague, “Reflect the story world back at me, so I can find my identity in it”Why Falling in Love is Similar to Brand storytelling: Your Goal is to Reflect back to them what they want to know”The brand is a light figure in storytelling: How does your story make consumers Status + ConnectionWhy Ambition can become corruptive and how to solve itWhy the best organisational structures are focused on the “Me” and “We” (this is SO SO SO good)We Earn Status Through VirtueThe Status Game and Michelin Star Restuarants: The Downfall of Status 👌 ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

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Building a brand = Jump off the cliff and build the plane on the way down“there are no set rules to build a challenger brand”Will and Josh, from Willy’s Pies live and breath those adagesBrash oblivion confidence -mixed with naive intelligencetempered with a big ol’ dose of cynical pragmatism good humourWilly’s Pies is the wonderful story ofaction = momentum.momentum = magic.magic = more momentum = more magic.Will, a chef at BRAT and St. John was furloughed, for long, he made taste-tantalising pies.Will pie-peddled on pie-purveying bike around East London during Lockdown.Josh, The Operator, joined Will in 2021, from double glaze windows to take Willy’s NEXT LEVEL4 years laterLaunched and got it wrong at Watford Football Club (tonnes of learnings here).Secured Ian Wright as a key investor, collaborated with wagamama,Won HUGE BRANDED listings at Arsenal Football Club, Fulham & Football ClubsLaunched into OcadoDeeply believe Willy’s Pies are the NEXT BIG challenger brand.ON THE MENU:How To Speed Up Supply Chain Jenga: Constantly Be Asking “What’s holding you up?”Why Willy’s East London Early Adopters Were A Super Power Until They’re Not - constantly think House Hold Brand from the JumpHow to NOT Do A Deal With a Football Club: Painful Lessons from a deal with Watford that went Horribly Wrong (so much in this)Willy Pies Sticker Principle + Danny Meyer Move The Salt Principle - “How you do ONE thing is how you do EVERYTHING”The Delicate Dance of Working Back Margins + Working Forward Margins to Make the Pie Price Right.How Willy’s Got Branded on The Menu at Arsenal Football Club: Show. Don’t Tell.The Pride Principle: Why don’t let it fail” is a stronger motivation vs let’s make it workLoved this one!! ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

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Just because a product or brand works in the USA doesn’t mean it’ll work in the UK.>USA Ideas that Bombed in the UK:Hard seltzerHard kombuchaProtein water (Fiesty will change this)Nootropics - taking ages to land on our wet little islands>The UK and USA are WILDLY similar and WILDLY different. So much cultural nuance. Think of The US Office (pile of sh*t) vs The UK Office (…long live the BrentMiester General). Lancashire isn’t Los Angeles. York isn’t New York. Liquid Death is a glorious, stomping, romping, raging triumph in the States. But, how are they building the brand in Europe?Deee-light-ed to chat with the Head of Cultural Indoctrination, Oli Russel Cowan, on the podcast.Oli is a surfer, podcaster, founder of festival platform Rad Season, and a legend.And, he is the Head of Cultural Indoctrination for Liquid Death.Different inputs = different outputs = TOTALLY unique approach to brand building.Absolutely LOVED this one.-------------------------------------------------- ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here🍪----------------------------------------------ON THE MENU:1. How Liquid Death thinks, feels, and acts like surfers and skateboarders - leaning into fear through “Creative Audacity.”2. The simple way Liquid Death does marketing: What do we find funny? What do our mates find funny? It’s that simple.3. Why Liquid Death acts like an entertainment company first, and a brand second.4. How Liquid Death is launching in the UK - find “interwoven subcultures” (this is genius): skateboarders, tattoo artists, punk rockers - “your early adopters are your mass market microphone.”5. How Liquid Death uses D2C merch sales data to find their core sub-tribes globally (so clever) - always asking, where are the people who just “GET IT”?6. Why Liquid Death looks like a beer can = Seth Godin’s Purple Cow.7. Key leadership learnings from Mike Cessario: “As you get bigger, think smaller, bottom-up innovation.” 👌 ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

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Craving more? Check out Dan's NewsletterDefining Identity by Business vs. Life Prisms, Staying in Business for 10 YearsI was an scatty anxious swamp of hangover when I walked through the doors. Thankfully. soon changed.High White Ceilings. Dark Mahogany bar.The Camberwell Arms is raw and capacious as tables capriciously flux with ravenous rabbles scoffing their faces with delectable dishes.Here, the staff call you Darling and Honey. They’re Darling Honey’s. Sticky Toffee Pudding Charm. Warm Souls ooze an effortless, achingly cool charm.We. Yes. Us. A brace of blokes, grabbed a brace of bar stalls, order a brace of brutally cold Estrella’s, braced ourselves for a tornado of unshackled gluttony.Signature Scotch Bonnet and Pork fat on toast. Door-stop thick sourdough. Smothered in a crispy and cuddly, unctuous-utopia of pork fat. Topped with slap-ya-round-the-face Scotch Bonnet chilli’s. SO.SO.SO delicious.Mike Davies, the owner/operator of The Camberwell Arms is a wonderful human.Mike through sheer grit and graft built The Camberwell Arms into an South London institution.Mike is a partner at Franks, Peckham, too. Recently voted Europe’s Best Bar.But success is shadowed with cost. In 2019, Mike had a mental breakdown, his head a hive of anxious wasps and worms and bats and bugs.Thankfully he recovered, our conversation BLEW MY MIND.Mike taught me something that’ll stick with me forever.There’s two prisms to define ourselves by1. Business Prism2. Life PrismPost 80’s gnarly nefarious neoliberalism we, too often, derive identity from our Business Prism (this is dangerous). After a while the business prism no longer works.F*cking loved this one. You’re in for a treat.---Let me know if you need any more formatting!----------------------------------------------------------- ON THE MENU: 1. The Power of the Open Kitchen: Why You Must FEEL the Presence of the Landlord and Publican 2. Why Constraint = Creativity + “The ascetic is the sideshow; people want to feel raw & brash authenticity” 3. The Danger of the Cult of the Chef: We Are Losing Our Ability to Feel Real Warm Hospitality 4. One Reframe to Avoid Burnout: What’s the Least Stressful and Easiest Way to Use My Skill Set? 5. Business Prism vs. Life Prism: “You Are More Than Your Work” + “Work to Live, Live to Work” - Be Careful of the Ambition Trap 6. Why DO Chefs Have Poor Mental Health? Hospitality Is Solving for Happy 7. Why Being a Precocious Tw*t Is a Superpower to a Point - “Be Out of Your Depth but Really Believe in Something” 8. Why You Must Create a Mindset Where You Tolerate the Flex of Ups and Downs and Float Over Obstacles ----------------------------------------------------------- ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible: 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£ ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

“Get on the couch” “Spill the beans… let it all out…tell me about your supply chain problems"*weep *weep“Look, I JUST want to go to SOHO House and drink Negronis and talk about marketing and On Brand and branding, creative ideas”“I know…I know.“…Go on have a tissue, look, I know, it’s tough being knee deep in excel”Dee-lighted to announce a Supply Chain Therapy Sesh with our wonderful sponsor Unleashed. Most founders hate supply chain.Giles Brook says “If you can’t hit 45% True Gross Margin… you don’t have a challenger brand” Getting all over your supply chain like hot rash claws back margin.Margin C-A-T-A-P-U-L-T-S your brand to INFINITY and BEYOND Josh and Bryony are amazing human beings. They make supply chain fun. It’s Short. Snappy. You’re going to LOVE this one. Full episode in the comments below 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 🙏DONATE to Dan's London Marathon Fundraiser for Arts for All:click here or use the link below👇https://www.justgiving.com/page/dan-pope-2?utm_source=SFMC&utm_medium=email&utm_campaign=FR-heroes_FRPo_Event-near-badge_uk&mi_u=55223120&mi_ecmp=FR-heroes_FRPo_Event-near-badge_uk